DIGITAL EDITION GAMESCOM 2021 - THE HIGHLIGHT OF THE GAMING CALENDAR - Amazon AWS
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DIGITAL
EDITION
THE HIGHLIGHT OF THE GAMING CALENDAR
GAMESCOM 2021
GAMESCOM 2021:
AN IMPORTANT UPDATE
WELCOME BACK TO GAMESCOM...
Due to the on-going pandemic situation, the hybrid
gamescom will have to wait one more year. But we‘re
refusing to let COVID-19 get us down!
Together with you, a purely digital gamescom 2021 will be
there for fans worldwide:
▪ Reach a huge global ▪ Improved community
audience of gamers feeling
▪ Brand new platform and ▪ Easier for partners to
content hub join in the fun
▪ Even more ▪ Completely free for
entertainment fans worldwide
THE #1 IN GAMING:
WELCOME TO GAMESCOM!
2020 PERFORMANCE ONCE AGAIN, THE 2021 GAMESCOM WILL BE THE
HIGHLIGHT OF THIS YEAR‘S GAMING CALENDAR:
50 3.25
MILLION
UNIQUE USERS
MILLION PEAK
CONCURRENT
THE ONLY GLOBAL CROSS-
FROM 180 COUNTRIES VIEWERS
PLATFORM EVENT FOR THE ENTIRE
GAMING COMMUNITY – FROM
100+ 300 PASSIONATES TO PROFESSIONALS
MILLION MILLION VIEWS
WITH TIKTOK CHALLENGES
LIVE VIEWS & ON-DEMAND
OVERVIEW
THE GAMESCOM 2021 EXPERIENCE
LET THE GAMES BEGIN
A PACKED ROSTER OF INCREDIBLE 2021 ONLINE CONTENT:
ALL
NEW gamescom studios
gamescom:
gamescom now & gamescom: Indies @ gamescom devcom
Opening Night Live Awesome Indies
The show seen Totally revamped & Beloved shows Indies come home to The holistic
around the world, upgraded with exciting returning with epic gamescom with eco-system for
hosted & produced new community reveals & coverage + individual tailored developers to meet,
by Geoff Keighley integrations & the strong partners to offers via the Indie exchange and learn
gamescom epix boost reach Arena Booth Online
feature
DESIGNED TO ENTERTAIN, INSPIRE AND ENGAGE THE WORLD OF GAMING!
2M+
B2C | SHOWS
THE MOST WATCHED DIGITAL EVENT OF THE INDUSTRY Peak concurrent
viewers (2020)
GAMESCOM: OPENING NIGHT LIVE
15M+ Views on-
demand
THE SPECTACULAR
LIVE SHOW Produced by
Geoff Keighley
SLOT PRICE*
THE PLACE FOR YOUR
NEW ANNOUNCEMENTS AND WORLD PREMIERES
30 sec € 85,000
60 sec € 125,000 As a gamescom partner with highly relevant news, your
90 sec € 165,000 content can be featured as part of your gamescom
120 sec € 210,000 engagement (at Geoff Keighley’s discretion).
ON ALL STREAMING
PLATFORMS To make sure you get a spot in this prestigious show, you
can always book a slot. Limited availability!
FOR MORE INFORMATION CLICK HERE
B2C | GAMESCOM NOW
THE DIGITAL HUB FOR GAMERS & FANS:
GAMESCOM NOW
NEW
VERSION!
Completely overhauled: Thanks to an abundance of new features, the gamescom now hub bundles
all gamescom content together in a way that‘s even better than last year!
New Features:
Streamlined user journey now leads
to higher reach for your partner and
product pages so fans find the
hottest trailers, live streams and BRAND NEW FOR 2021
announcements quicker
GAMESCOM EPIX
Fully customizable appearance with
a variety of options incl. quick Fans sign-up via gamescom now to this brand-new
preview function to see cross-platform community activation designed to
how fans will view your brand
generate buzz, engagement and retention
New easy-to-use CMS for you to ▪ Distribution of prizes after fulfillment of
upload, edit and curate your own community quests
content for the platform ▪ Sponsored quests as a possible partner integration
opportunity
▪ Community pulls together to work towards
Diverse and customizable packages community quests
for attractive content integrations ▪ Quest progress updated daily on gamescom now
with high reach available
Mobile optimized &
many more
*Draft
B2C | SHOWS
CONTENT MEETS ENTERTAINMENT
GAMESCOM SHOWS
LIVE STREAMING GAMESCOM GAMESCOM PROMOTING YOUR
PROGRAM AND SHOWS STUDIO AWESOME INDIES BRANDS TO A
WITH HIGH REACH WORLDWIDE AUDIENCE
alongside established Exclusive demos, interviews The most original and most Via editorial selection
partners such as with game developers, creative games and/or through booked
+ more influencer talks on news of the indie scene in a advertisements
and new products fitting show format
• Produced in English and
German
• Numerous interaction
options for fans
and gamers
B2C | INDIES
EXPERIENCE TRUE INNOVATION VIA
INDIES @ GAMESCOM
IAB ONLINE Dedicated area
enables a playful
experience of indie
PRIZE WINNING
CONCEPT
games
Check-in digitally to the unique heart
of the indie gaming scene where
fans, devs and business come
together to witness true innovation Gamified approach to enhance positive
feeling of discovery for fans
and the future of entertainment. IAB ONLINE 2020,
2021 MAY DIFFER
This is the Indie Arena Booth Online,
a platform integrated directly into Utilize gorgeously designed virtual arcades to
present your game, trailer, demo or information to
gamescom now. engaged fans as they browse what’s on offer
gamescom.global/indie-offer
B2C | GAMESCOM NOW
BE PART OF THE GAME:
THE GAMESCOM PREMIUM PACKAGE NEW!
premium package ultimate upgrade
PREREQUISITE FOR PUBLISHERS/DEVELOPERS FOR ANY INTEGRATION CAN ONLY BE BOOKED IN CONJUNCTION WITH THE
(OPTIONAL FOR OTHER ENDEMICS AND NON-ENDEMICS) PREMIUM PACKAGE AND NOT SEPERATLY
Be part of gamescom and utilize the appeal
of the global gamescom brand as a partner Highlighted integration in the featured
content section and in the main menu
Be there when worldwide gamers visit Content/livestream feature on front
gamescom now: page stage
• Presence on gamescom now incl. partner and product
pages
• Access to 1M+ users (2020)
Partner logo carousel integration on
• Incorporation of your videos on-demand and live the front page
streams
Editorial integration in gamescom: studio/ News feed integration on the front page
gamescom: Awesome indies & ONL*
(limited availability) Expanded individual customization options
Integration of your activations and events into for partner pages and product pages
official gamescom schedule Integration of advertorials in
Application for the reputable gamescom gamescom studio
award possible**
Bookable for €10,000 Bookable for €40,000
* For ONL: In addition to the gamescom premium package a minimum invest of €40,000 is required. For more details please check the ONL Pitch Deck.
** additional conditions apply
B2C | PACKAGES
YOU DIDN‘T FIND THE
RIGHT PACKAGE FOR YOU?
BE PART OF THE GAME: No problem! Please reach
ADDITIONAL INTEGRATION OPPORTUNITIES out to us, and we will
happily create a tailor-
made offer that fits your
needs.
INTEGRATION IN GAMESCOM
It‘s easier than ever to become a part of
STUDIOS OR GAMESCOM AWESOME
gamescom - due to a variety of partnership INDIES
opportunities available. SPONSORSHIPS FOR OUR DIGITAL
Check out our dedicated landing page for an COMMUNITIES ON GAMESCOM NOW
easy overview of all our booking options,
such as: BANNER ADS ON GAMESCOM NOW
gamescom.global/additional-participation-possibilities
… AND MANY MOREB2B | DEVCOM
DIGITAL DEVCOM 2021 160+ SPEAKERS
GAMESCOM‘S OFFICIAL GAME DEVELOPER CONFERENCE
The holistic eco-system for developers to meet, exchange and learn is back for another online edition spread
2.4M
VIEWS ON DEVCOM
@TWITCH
over five themed days:
CONTENT BUSINESS FOCUS
FOCUS DAYS DAYS
Wednesday - Friday Join this year‘s
Monday & Tuesday
• Focus on Business Matchmaking devcom now!
• Pre-Recorded Talks & live • 3 Expo Area: Business, Country
Q&As - as a Conference Attendee to
Pavilions & Indie Expo listen to up to 120 sessions
• Full day of conference • Executive Summit & Networking
program & Twitch show - as a BizDev to meet new
Events teams, investors, publishers
• Two exclusive stages: The • Special Recruiting Events, our
Main Stage & The exclusive - as a Company, to present
Open Pitch Stage & Pitch It! your games, tools & services
stage for partners & • Gamedev / Content creator
exhibitors to 3.500+ attendees
sessions
• Business Matchmaking • Press rooms for dev related news
• Pre-Recorded Talks & live Q&As
Roufina Guenkonva MONDAY TO FRIDAY
Head of Sales – devcom devcom‘s Daily Twitch Show: LINK
Roufina@devcom.globalB2C | B2B | PACKAGES
BE PART OF THE GAME:
MOST POPULAR SPONSOR PACKAGES
SILVER - PACKAGE € 5,000 GOLD - PACKAGE € 10,000 PLATINUM - PACKAGE € 25,000
▪ Inclusion in devcom content program ▪ Enhanced inclusion in devcom content program ▪ Maximum inclusion in devcom content program
▪ Virtual Exhibition booth (10 tickets) ▪ Virtual Exhibition booth (20 tickets) ▪ Virtual Exhibition booth (50 tickets)
▪ Visibility in devcom B2B event app ▪ Enhanced visibility in devcom B2B event app ▪ Maximum visibility in devcom B2B event app
▪ Marketing push + Social Media ▪ Dedicated marketing push + Social Media ▪ Multiple dedicated marketing pushes +
▪ Visibility in devcom Twitch streams ▪ Enhanced visibility in devcom Twitch streams Social Media
▪ Maximum visibility in devcom Twitch streams
www.devcom.globalTHE WEEK AT A GLANCE:
GAMESCOM 2021
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
23.08 24.08 25.08 26.08 27.08
gamescom:
gamescom
Opening Night Live
devcom content focus days devcom business focus days
gamescom congress
gamescom epixPlease also check out our website, where you can find
THE GAMESCOM 2021 EXPERIENCE: the latest information, FAQ‘s and further details about
GET IN CONTACT gamescom 2021: www.gamescom.global/participation
Tim Endres Christian Herfurth Mora-Lou Großkopf Christoph Oepen Kai Kaltwasser Roufina Guenkova
Director gamescom Salesmanager Salesmanager Salesmanager Salesmanager Head of Sales - devcom
t.endres@koelnmesse.de c.herfurth@koelnmesse.de m.grosskopf@koelnmesse.de c.oepen@koelnmesse.de k.kaltwasser@koelnmesse.de roufina@devcom.global
PLAN YOUR
PARTICIPATION
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