CAKE DESIGN & CREATIVE BAKING - June 12 & 13, 2021 INTERNATIONAL SHOW FOR - my cake Friedrichshafen
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EXHIBITOR
INFORMATION
INTERNATIONAL SHOW FOR
CAKE DESIGN &
CREATIVE BAKING
June 12 & 13, 2021
MESSE FRIEDRICHSHAFEN
www.mycake-messe.de
The Event
STIR ME INTO TEMPTATION
Cream off at the event for cake bakers and cake artists
Life can be so sweet. More and more visitors share cake and pie, plea- The affluent audience from
sure and the luck of stirring it themselves. An overwhelming amount of the four county region Lake of
11,400 visitors shared the cake with us during my cake 2020. Constance is waiting for your
Exactly 76 exhibitors presented wonderful accessories for cake products. We‘ll get this done
design and creative baking. 36 workshops and many live demon- together, right?
strations were the opportunity for cake professionals, cake designers
and enthusiastic confectioners to try out new ideas.
See what moves other
South Germany‘s largest cake show is a single cheerful temptation exhibitors to be there!
for all those who want to stack high. Or stir, shape, model, decorate,
cover, dust, taste, look and buy. Gluten-free, vegan, low-calorie, this
part is covered by the Clean Eating & Baking Area, which was already
very successful in 2020.
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91 % OF THE EXHIBITORS
rate the supporting program
of the my cake as very good to good.
98 % OF THE EXHIBITORS
SURVEY
attend to exhibit also at my cake 2021.
Good reasons 100 % OF THE EXHIBITORS
TO BECOME AN EXHIBITOR rate the organisation of the my cake
as very good to good.
With 76 exhibitors the my cake is the largest cake
show of southern Germany with a unique and concen-
trated product offer in this sector. Mapping of trends: 2021 there will be again the new
clean eating & baking area.
Purchasing power: since the first show the purchasing
power of our visitors is constantly on a high level. The my cake takes place in the middle of the four county re-
gion Lake of Constance with a catchment area of 2 million
Cake community: optimal network platform people with a perfect infrastructure and a high purchasing
with the my cake friends night inside the scene. power.
Supporting program: the my cake offers an extensive Short way of decisions: familiar-, service- and
and high level diversity of themes. solution-oriented team.
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Visitor statements
THAT´S WHAT OUR EXHIBITORS SAY
Arno Ziems, owner dekofee Alexander Hautmann, General Manager Eat a rainbow
It was a very successful My Cake for us. This year there were even more We like it very much! My Cake is our first trade show, our product was only
visitors than last year at our stand and some of our products were sold out launched in November. The audience is great, open and interested. Our
on the first day. We were overwhelmed by the rush and our expectations product is also very well received, we have met exactly the demand and
were definitely met. the customers are very positive. We are particularly pleased that our brand
ambassador, world champion confectioner Andrea Schirmaier-Huber, will
Nicola Keysselitz, Key for Cakes be present. All in all, My Cake is worth a visit again!
The atmosphere this year was very nice again. The visitors were very
interested and the organization of My Cake was excellent. Next year we Alejandro Rodriguez,
will definitely need more tickets for the raffle, because they were almost Sales & Marketing Manager Renshaw Europe
sold out on the first day. The collaboration in cooperation with the Fest- We were very pleased with the way My Cake went. The organization was
spielhaus Füssen was very well received. Not only great cakes were made, fantastic and the project team was very helpful at all times. There were
which were auctioned off for a good cause, but also the singing perfor- many visitors on our stand, who also showed great interest in the Renshaw
mance of King Ludwig II touched the visitors very much. I will definitely be Academy workshops. The seats were filled to the last chair and still more
back in 2021. interested people came. We look forward to next year.
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The Offer
DIVERSE AND INSPIRING
Allergy & food intolerance Dishes, aprons and accessories
Bakeware and accessories Kitchen appliances and utensils
Baking ideas & recipes Hands-on offers
Bakery products Chocolate, confectionary &
patisserie
Baking ingredients and decor
Pies, cakes and coffee
Bread and savory biscuits
Packaging and gift items
Clean eating & baking area
Tools and aids
Food printer
Workshop and course offers
Journals and books
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www.mycake-messe.de
Sweet Highlights
CAKE COMPETITION LIVE STAGE WORKSHOPS & DEMOS CLEAN EATING & BAKING AREA
JOIN-STATIONS SALE NATIONAL AND INTERNATIONAL CAKE DESIGNER
COLLABORATION – in cooperation with the Festspielhaus Füssen
Around your sales area we offer a comprehensive supporting program, that leaves no visitor wishes open!
CHARITY-EVENT WELCOME TO JOIN PAY OFF! PASSION THAT
This year at the my cake raffle we SHOPPING PARADISE! Demos, live-events and work- CONNECTS!
could collect 7.314,37 Euro for the Nice and useful! Bid your products to shops around your products and Whether exhibitor or
Kinderstiftung Bodensee. a well-funded audience and expand services. Come in action with visitor – the my cake is
your customer base. the visitors. We will market your the perfect platform for
CREATE AND TRY! activities centrally. networking.
In workshops and demonstrations TEND AND ENJOY!
professionals share their knowledge Can cake be sin? The sale of MEN-CORNER & CAKE ARTISTS
with the visitors. In the Kids’ Area the delicious pies, cakes, cake pops, PROSECCO BAR SEARCHED!
little ones start their first adventures chocolate and confectionery are When men get tired, they can One of the show high-
or can learn their craft directly from convincing from the opposite. wait for her women relaxing with lights is the big IGT
the bakers. True to style you get finest coffee cold beer, table football and TV cake competition,
specialties in the my cake café. in the men-corner. The ladies can where ambitious
have a glass of prosecco while cake designer show
Partner of my cake enjoying their shopping success. their skills.
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www.mycake-messe.de
Our recipe for success A LARGE FEEDING AREA
OF THE MY CAKE
Visitors in shopping mood
A CATCHMENT AREA WITH HIGH PURCHASING POWER In the region of the Lake of Constance,
people can still afford something. The
purchasing power in the catchment area
per inhabitant is above the average.
Messe Friedrichshafen operates comprehensive marketing activities And from this fact you will benefit.
throughout the year in the four-county region of the Lake of Constance.
So you can be sure that you meet your target group on the my cake and
expand your circle of customers. Wiesbaden
Mainz
Nurnberg
Stuttgart
To the catchment area with over 2 million people belongs southern SOUTH GERMANY
AUSTRIA
Munich
Salzburg
Germany, Austria, Switzerland and Liechtenstein. The four countries form FRIEDRICHSHAFEN
a common economic area with high purchasing power. With a low Zurich Innsbruck
Vorarlberg
unemp-loyment rate of currently 2.8 %, the consumption orientation Bern
SWITZERLAND
of trade fair visitors is extremely strong. LIECHTENSTEIN
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www.mycake-messe.de
If you have any questions?
WE´LL BE PLEASED TO HELP!
Messe Friedrichshafen is a longtime professional for leisure fairs in Germany.
We organize international trade fairs and exhibitions for trade visitors and consu-
mers, using our innovative concepts and effective marketing and media channels.
www.messe-friedrichshafen.de
The architecture and infrastructure of Messe Friedrichshafen offers you the ideal
exhibition conditions. Focused marketing and personal service ensure smooth
operations and the interest of buyers.
Project Project
Here you can register directly: Management Coordinator
www.mycake-messe.de | katja.bock@messe-fn.de Rolf Hofer Katja Bock
Tel.: +49 7541 708-407 Tel.: +49 7541 708-448
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www.mycake-messe.de
Accomodation Service
START THE NEW DAY WELL-RESTED
Here you can book your accomodation online
TOURIST INFORMATION
FRIEDRICHSHAFEN
P.O. Box 2460
88014 Friedrichshafen
Germany
Tel.: +49 7541 3001-0
Fax: +49 7541 72588
E-Mail: messe.ti@friedrichshafen.de
www.friedrichshafen.info
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www.mycake-messe.de
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