Business Plan 2019-2020 - Bridge Housing

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Business Plan 2019-2020 - Bridge Housing
2019-2020
Business Plan
Business Plan 2019-2020 - Bridge Housing
Table of Contents
TABLE OF CONTENTS                                           1

INTRODUCING BRIDGE HOUSING                                  2

WHO IS BRIDGE HOUSING?                                      3

ABOUT THIS PLAN                                             5

LIVING OUR VISION, MISSION AND VALUES                       6

RIDING THE GROWTH WAVE - OUR CHALLENGES AND OPPORTUNITIES   7

BUILDING ON SUCCESS                                         8

DELIVERING OUR STRATEGIC OBJECTIVES                         9

Bridge Housing Business Plan                                    1
Business Plan 2019-2020 - Bridge Housing
Introducing Bridge Housing
Business Plan 2019-2020 - Bridge Housing
Who is Bridge Housing?
Bridge Housing Limited is a not for profit community housing provider. We      What properties do we manage?
make a positive difference to the lives of people on low to moderate incomes
by delivering secure affordable housing. We own and manage over 2,200          The properties we manage include:
properties and assist 4,000 tenants across inner and middle Sydney.            » Vested properties owned by Bridge Housing, following transfer of property
Bridge Housing was formed in 2009 through the amalgamation of three inner         title from the NSW Government. These properties provide us with an asset
metropolitan housing providers: the South West Inner Sydney Housing               base to secure private sector finance for investment in more housing.
Cooperative, Burwood-Area Community Housing and the Eastern Suburbs            » Capital properties owned by the NSW Government, but leased and managed
Rental Housing Association. We currently operate in 20 new local government       by Bridge Housing through the Community Housing Agreement. Rental
areas in the Sydney metropolitan region. Since 2009, Bridge Housing has           income from these properties is retained by Bridge Housing, and is set by
successfully transformed from housing management to include property              the NSW Government at 25 per cent of assessable tenant income, plus 100
development financed through corporate debt.                                      per cent of Commonwealth Rent Assistance.
We are a Tier 1 provider under the National Regulatory System for Community    » Leasehold properties are sourced from the private rental market and sublet
Housing and a registered charity.                                                 to eligible applicants. The NSW Government provides a management, rent
                                                                                  and maintenance subsidy for these properties under its Community Housing
                                                                                  Leasing Program.
                                                                               » Specialist disability accommodation we are a registered accommodation
   What do we mean by affordable housing?                                         provider under the National Disability Insurance Scheme (NDIS). Under the
                                                                                  NDIS, Bridge Housing as the accommodation provider receives an annual
   When Bridge Housing refers to ‘affordable housing’, we mean the full
                                                                                  contribution towards property costs and rental income stream to fund our
   spectrum of housing services and products for people on very low to
                                                                                  service delivery.
   moderate incomes.
   This includes social housing, key worker housing, private rental housing    » Fee-for-service properties managed by Bridge Housing or our not-for-profit
   and private market housing for purchase.                                       real estate agency, HomeGround Real Estate Sydney, on behalf of external
                                                                                  organisations through a management agreement or contract. The
                                                                                  management fee varies depending on the level of housing and the property
                                                                                  management services negotiated.
Who are our partners and stakeholders?

We work with a wide range of partners and stakeholders:
» Tenants: We consider our tenants to be our key partners. We engage
     actively with our tenants through the Tenants Advisory Group, events,
     workshops, surveys and a wide range of other mechanisms. This includes
     engagement in the preparation of this plan.
» Australian and NSW Government: We work within the policy and regulatory
     frameworks set by the Australian and NSW Governments. These frameworks
     influence the opportunities to expand our property portfolio and delivery of
     affordable housing services. The Australian and NSW Governments also
     deliver funding and income support programs that impact on our services
     and tenants.
» Local Government: We deliver our property development activities within
     the planning and development frameworks set by councils for their area.
     Local councils also provide some of the community services accessed by our
     tenants.
» Private sector: We engage with the private sector through leasehold
     programs and engage contractors to maintain our properties. We also
     commission project managers, architects and builders as part of our
     property development and procurement programs.
» Support partners: We partner with support agencies to provide support for
     high needs groups to sustain their tenancies, as well as to strengthen
     communities and assist tenants to return to education and employment.
» Community and corporate partners: We work with community housing
     industry peak bodies to advocate for a strong and diverse community
     housing sector. We source loans for development from financial institutions.
     Philanthropic and corporate engagement contributes to the delivery of
     initiatives such as HomeGround Real Estate Sydney and enables
     organisational capacity building.

 4                                                                                  Bridge Housing Business Plan
About this plan
                                                                                    » Part 3 sets out the major drivers, key principles and highlights of our budget
                                                                                       for 2019-20.

This is the second of three business plans which will deliver the Strategic Plan
2018-21. The Business Plan was prepared as part of an integrated process             Figure 1    Strategic planning process
ensuring alignment with the Strategic Plan. This year’s plan is primarily focused
on delivering the final stages of the Northern Beaches Social Housing
Management Transfer (SHMT) program by August 2019 and successfully
consolidating our organisational growth. At the same time, there is a continuing
focus on maintaining and improving our service delivery across our existing
portfolio, as well as successfully positioning our organisation for future growth
opportunities.
The planning process also incorporated a review of:
» our performance against the goals and targets in the Business Plan 2018-19
» the changing external environment and its impact on both the Strategic Plan
   2018-21 and Business Plan 2019-20
» a review of new initiatives and developments for 2019-20
» detailed financial analysis and modelling
The integrated process for preparing the Strategic Plan 2018-21 (undertaken in
2017) and the Business Plan 2019-20 is shown at Figure 1.

What is the structure of this plan?
This plan contains three main parts:
» Part 1 includes this introduction to Bridge Housing, as well the
   organisation’s vision, mission and values. It also describes our key
   achievements in 2018-19 and an overview of challenges and opportunities
   for 2019-20.
» Part 2 contains our goals and actions for 2019-20 aligned to the strategic
   objectives in the Strategic Plan 2018-21. Timelines and responsibilities are
   also provided for each goal.

 Bridge Housing Business Plan                                                                                                                                     5
Living our vision, mission and values
Consolidating our rapid organisational growth - Challenges and
opportunities
This Business Plan sets out our key deliverables in year two of our Strategic       At a state level, the return of the Berejiklian Government for a third term in
Plan 2018-2021. It sets out to consolidate the successes achieved during the        March 2019 has resulted in Ministerial responsibility for social and affordable
Strategic Plan 2015-18, as well as the first year of our current Plan. We enter     housing policy and programs being shared between three Ministers and two
this year with a clear focus on successfully delivering the final stages of our     mega departments from 1 July 2019. Currently, it is unclear what the
Northern Beaches Transition Plan, which will involve the transfer of 1,200 social   separation means for the coordination of housing services and development in
housing properties (through the Social Housing Management Transfer                  NSW. Despite these administrative changes, we are not anticipating substantial
program) to our management in August 2019. This will result in a 50 per cent        changes in the state policy environment in 2019-20.
increase in our portfolio and a 30 per cent increase in our staff complement.
We will continue to focus on delivering high quality housing and services to our    The shortfall of social and affordable housing for low and moderate income
existing tenants and applicants, growing our not-for-profit real estate agency,     households in Sydney remains a significant concern for Bridge Housing and the
HomeGround, and harnessing opportunities for future growth presented                community housing sector at large. According to a report released by the City
through Communities Plus and the planning system.                                   Futures Institute (2019), New South Wales currently has a deficit of 216,400
                                                                                    social and affordable housing homes, which has been caused by a lack of long
Our Strategic Plan 2018-21 details the operating environment in which Bridge        term government investment and stagnant wages. Of this shortfall, nearly
Housing operates and this is updated each year in our Annual Report. Federally,     80,000 homes are located in Bridge Housing’s operating regions in Sydney.
the re-election of the Morrison Government in May 2019 ensures the $1.6
billion funding commitment for the National Housing and Homelessness                Within this context, there was little change in the NSW Government’s response
Agreement, initially announced in the 2017-18 Federal Budget, will be retained.     to social and affordable housing supply over 2018-19. In 2015, Future Directions
Bridge Housing welcomes the Morrison Government’s renewed focus on                  for Social Housing established a 10-year vision for social housing to 2025, which
housing and recognition of the community housing sector, as per the                 remains the key policy framework for social and affordable housing in NSW.
appointment of a Minister for Housing and an Assistant Minister for                 The delivery mechanisms are the Social and Affordable Housing Fund;
Community Housing, Homelessness and Community Services.                             Communities Plus and the Social Housing Management Transfer.

Likewise, we expect that the policy significance of the National Housing Finance    The second round of the Social and Affordable Housing Fund (SAHF), involved
and Investment Corporation (NHFIC), which launched its first financial bond,        the delivery of 1,000 new properties in metropolitan Sydney and regional NSW.
providing $315m to six providers to refinance existing loans at a lower rate and    Bridge Housing was one of six organisations shortlisted to participate in the
longer terms in March 2019, will continue to grow under the Morrison                Request for Tender phase, which closed in September 2018. Unfortunately, our
Government. Within this context, Bridge Housing is currently refinancing our        bid was not successful. There is considerable discussion about the high cost and
existing corporate debt facility of $35m with NHFIC to fund our development         complication of the Tender, and the need in future rounds to simplify both.
program. Savings will be reinvested in other programs or used as equity in
further development or procurement.
The NSW Government has made some progress in implementing the                    The other focus of this Business Plan is addressing the other pillars of Future
Communities Plus program, which is intended to deliver 6,000 new dwellings by    Directions: Tenant Outcomes and Improved Customer Service. This Plan
2023. At June 2019, the Ivanhoe Estate is the only Communities Plus site         reinforces our commitment to our tenants through additional programs and
confirmed by the Land and Housing Corporation (LAHC) to be proceeding. Our       initiatives, including those delivered through Building Bridges 2018-2021, our
experiences with the Communities Plus program across three sites shows that      community engagement strategy. We are also delighted with the initial success
the program is under pressure because of the softening property market, as       of our Bridge to Work employment program, which is entering its second year
none have proceeded following the private sector partners’ withdrawal. Bridge    of focusing on improving employment outcomes for interested tenants, and the
Housing was advised by LAHC that the Seven Hills and North Parramatta            extension of our Advance scholarship program to assist tenants and their
developments will not proceed. On a more positive note, we are awaiting the      children with their education and training aspirations.
outcome of the Telopea tender, which closed in December 2018.
                                                                                 Bridge Housing has continued to build our expertise in delivering complex
Looking ahead, the NSW Government has announced the pipeline of larger           homelessness interventions through the Supported Transitional Engagement
sites at Arncliffe, Riverwood and Waterloo. We expect that the NSW               Program (STEP), which is funded by the Department of Family and Community
Government will commence tenders on most of these sites by 2020-21. Bridge       Services and Justice (FACSJ). During the first year of implementation, Bridge
Housing is well positioned to partner with private sector developers who will    Housing and our partners, NEAMI, Women’s Community Housing and Metro
lead the redevelopment, with Bridge Housing responsible for the management       Housing, successfully secured leasehold packages for 49 people.
of social housing secured on these sites. We are more confident in our
relationships with private developers than in previous planning periods due to   In 2018-19, Bridge Housing completed the second and final year of our
our proactive and thorough partnership development.                              inaugural Reconciliation Action Plan. We achieved 94 per cent of the actions
                                                                                 that we set out to achieve, including: increasing the number of Aboriginal staff
The NSW Government has made incremental changes to the planning system           that we employ; implementing cultural competency training for all staff; and
to secure affordable housing through the Greater Sydney Commission and the       developing strong support partnerships with Aboriginal organisations. Our
extension of the State Environmental Planning Policy 70 - Affordable Housing     second Reconciliation Action Plan sets the strategic direction for delivering
(SEPP 70 Revised Schemes). In February 2019, SEPP 70 was further expanded to     better outcomes for our Aboriginal tenants and staff in the areas of
include all councils across NSW. Bridge Housing will assess opportunities as     Relationships, Respect and Opportunities.
they arise, however we believe these will have limited impact this year.
                                                                                 This Business Plan addresses the challenges faced by a dynamic and rapidly
The National Disability Insurance Scheme has been fully rolled out in NSW. In    expanding organisation by ensuring we have a strong platform to successfully
February 2019, the Federal Government announced immediate changes to the         manage our growth and maintain existing service levels. This is underpinned by
Specialist Disability Accommodation (SDA) program, which are designed to         the Structure Review undertaken in 2018-19 to provide a robust management
improve the experiences of participants seeking SDA, and improve financial       structure for a larger organisation whilst at the same time providing additional
viability for SDA providers. Bridge Housing is continuing to monitor the         career opportunities for our employees and more appropriate succession
experience of our group home partnership with Achieve Australia. We will         planning. Over the next year, we will continue to invest in our people and
ensure that a percentage of units in all our developments are accessible for     systems to improve our work processes and customer service. We enter this
people with a disability.                                                        Business Plan with a keen focus on delivering on our previous successes and
                                                                                 confident that we will continue to provide high quality housing and services to
                                                                                 our current and future tenants.

 8                                                                                                                                 Bridge Housing Business Plan
Building on success
This section describes our key achievements in 2018-19, establishing the           In 2018-19, Bridge Housing maintained its focus on continuous service
foundation and context for the Business Plan 2019-20. The achievements in this     improvement. Key highlights included:
section are aligned to the Strategic Objectives in the Strategic Plan 2018-2021.   » Successfully implemented and reviewed our new Business Operating Model
                                                                                      for operational service delivery to drive efficient and effective service
Providing quality homes and housing services                                          delivery across the organisation.
Bridge Housing continued to deliver high quality services over the year, with      » Undertook the Annual Tenant Satisfaction Survey 2018-19 and bi-annual
the achievement of several key service delivery improvement initiatives. Our          Customer Service Benchmarking to determine actions for service delivery
Management Operating System, which we introduced in 2017-18, has                      improvement.
continued to drive both process and outcome improvements across the                » Continued our review and revision of housing and assets policies through
organisation.                                                                         the revision and development of policies, procedures and fact sheets
Our voids and vacancies have remained below the National Regulatory Scheme
                                                                                   » Completed 6,144 responsive maintenance works at a cost of $979,819
for Community Housing KPI and arrears have had strong reductions as a result
of business process improvements. See details in Table 1.                          » Completed planned maintenance works on 305 properties at a cost
                                                                                      $1,412,787
Table 1      Quality service delivery KPIs
                                                                                   » Completed vacant maintenance works on 243 properties at a cost $379,948
Key Performance             18-19   17-18    16-17    15-16    14-15    13-14      » Completed cyclical maintenance works at a cost of $1,179,237
Indicator
                                                                                   » Completed a further 1,041 maintenance work requests to the 655
Tenant satisfaction                                                                   properties we lease from the private rental market at a cost of $406,506
Overall satisfaction (%)     87      N/A       84      N/A        81      84       » Completed reactive and preventive maintenance works for Disability
Maintenance satisfaction     80      N/A       77      N/A        75      77          Housing at a cost of $507,491
(%)                                                                                In 2018-19, we worked with our tenants and partner organisations to
Housing management                                                                 implement Year 1 of our Community Building Strategy, Building Bridges 2018 -
                                                                                   2021. Key highlights included:
Arrears (2.5%)              1.71     1.74      1.5      1.3      1.9      3.0
                                                                                   » Our employment program, A Bridge to Work, supported 26 tenants to gain
Void days (28)               24       29       18       27        30      31          employment or improve their employment situation, and 4 tenants to enter
                                                                                      full-time study. The program is funded by the Department of Social Services
Vacant days (14)             12       15       10       16        17      16
                                                                                      and delivered in partnership with employment service provider, CoAct.
Tenant Satisfaction Survey not undertaken in 2015-16 or 2017-18
» Our Advance Scholarship initiative supported 28 tenants who wanted to
   improve their employment prospects or improve their children’s experience
   of school.                                                                   Growing sustainably to meet affordable housing need
» Delivered the Good Neighbours capacity building initiative for tenants
                                                                                Our portfolio increased from 2,244 properties in June 2018 to 2,334 properties
   dealing with neighbourhood issues, including responding to mental health
                                                                                by June 2019.
   concerns and anti-social behaviour.
                                                                                Key highlights included:
» Sponsoring four tenants to attend the Good Growth Housing Conference in
   April 2019 as part of our Tenants in Operations and planning initiative.     » Developed and implemented the Northern Beaches Transition Plan to
                                                                                   prepare for the seamless transfer of 1,200 social housing properties under
» Tenants Talk Design workshop held with Parramatta tenants in November            the NSW Government’s Social Housing Management Transfer program by
   2019.                                                                           August 2019.
» Implemented Year 3 of our Reconciliation Action Plan 2017-19, in              » Celebrated the first year of HomeGround Real Estate Sydney’s operations,
   partnership with the Bridge Housing Aboriginal Tenant Advisory Group.           with 92 properties under management.
» Delivered our Orbit Kids and Families Engagement Day in the April 2019        » Successfully tenanted 110 seniors units at Elger Street Glebe in four weeks
   school holidays, in partnership with Weave and the Settlement in Redfern.       in addition to the 48 tenanted late last year.
   The event attracted 73 children between the ages of 5 to 12 years.
                                                                                » Achieved additional growth in our fee for service affordable housing
» Delivered the Bridge in Communities initiative, which included staff and         management by 103 properties (53%).
   tenant attendance at:
                                                                                » Delivered our fourth and final development of 14 seniors’ homes at Clemton
   >   The Everybody’s Home Sydney Town Hall Assembly on Affordable                Park under LAHC’s Project Management Program.
       Housing and Energy
                                                                                » Implemented Year 1 of the STEP program for long term rough sleepers in
   >   Reconciliation Week screening of the Australian film ‘Top End Wedding’      partnership with NEAMI, Women’s Housing Company and Metro Housing.
   >   NAIDOC Week events                                                       » Received vesting of 11 x 1 bedroom affordable housing units in Leichardt.
   >   Yabun Festival 2019                                                      » Utilised the Community Housing Leasing Program surplus and the
   >   International Women’s Day                                                   Community Housing Assistance Agreement contribution to purchase 8 x 2-
                                                                                   bedroom units in Punchbowl.
   >   Mental Health Month events
                                                                                » Finalised the acquisition of three dwellings in Dulwich Hill from LAHC in
   >   White Ribbon Day.                                                           settlement of the Social Housing Subsidy Program.
» Held tenant workshops to inform the development of Bridge Housing’s
   Reconciliation Action Plan, 2019-20 Business Plan and our Outcomes
   Framework, The Difference We Make.

 10                                                                                                                                 Bridge Housing Business Plan
Governing and managing effectively                                              » Implemented an online self-service portal, MyBridge, for our tenants
                                                                                   through the expansion of the Deeplake digital platform.
Bridge Housing has continued to build on our strong governance culture and
                                                                                » Expanded the use of our Electronic Records Management System to
practice. We have sought to be a leader in the community housing and the not-
                                                                                   incorporate key business workflows to streamline manual document
for-profit sectors. Key achievements included:
                                                                                   handling and authorisation processes
» Maintained our Tier 1 registration under the National Regulatory System for
                                                                                » Implemented Phase 1 (New payroll System) of a new integrated Payroll/HR
   Community Housing after our fifth compliance assessment in December
   2018 with one minor recommendation for improvement.                             system
                                                                                » Implemented a new Asset Management System (SPM) to support the
» Completed internal audits on Privacy and the Tenancy Management
   Framework and processes under Year 1 of our three-year Internal Audit           business requirements of the SHMTP
   Plan.                                                                        Facilities
» Completed the annual review of our Risk Management Plan (2018-19) and         In December 2018 Bridge Housing relocated from Redfern to new offices at 59
   undertook quarterly reporting, to continue to enable the effective           Goulburn St Haymarket and finalised arrangements for the refurbishment of
   management and mitigation of key risks.                                      the Brookvale office opening in August 2019.
» Completed the annual review and update of our Work Health and Safety          Debt funding
   Management Framework.
                                                                                During 2018-19, Bridge Housing obtained credit approval for a further $10m of
» Completed the Fraud Risk Assessment, including the update of our Fraud        debt to fund our contribution towards the Elger Street Glebe project and
   Risk Management Plan.                                                        achieved financial close on new debt facilities with NHFIC to refinance our
» Secured our seventh consecutive Gold Award at the 2019 Australasian
                                                                                corporate debt facility expiring in December 2019.
   Reporting Awards for our 2018 Annual Report.                                 Business Continuity Plan
Bridge Housing continued to develop systems and processes to improve its        In 2013-14, with the assistance of Phoenix Consulting, we developed and
business sustainability. Key initiatives included:                              implemented a Business Continuity Plan. During 2018-19 we reviewed, updated
Business systems                                                                and tested the plan to ensure ongoing relevance and effectiveness in the
                                                                                context of Bridge Housing’s relocation to Haymarket.
In 2018-19 we continued to develop, implement and review our business
                                                                                Financial performance
platform enhancements, including:
» An upgrade to SDM, our enterprise ICT system, to the latest version
                                                                                We continued our solid financial performance (see Understanding our Budget).
   addressing a number of issues and delivered a number of improvements         Our 2018-19 financial performance is shown at Table 2 which also provides
                                                                                information on our comparative five-year financial performance.
» Enhanced SDM interfaces and reporting to facilitate the implementation and
   ongoing management of the SHMTP

 Bridge Housing Business Plan                                                                                                                             11
Table 2     Financial KPIs

                                                            18-19    17-18    16-17    15–16    14–15
 Key Performance Indicators
                                                            Actual   Actual   Actual   Actual   Actual
 Finance Management
 Staff cost as % of total revenue                            15       15       13       14       14
 Property costs as % of total revenue                        63       69       67       75       77
 Administration cost as % of total revenue                    6        7        6        6        6
 Cash at end of year ($ million)                            3.9m     6.1m     4.7m     8.3m     7.2m
 Operating EBITDA($ million)                                4.0m     2.5m     1.4m     1.1m     0.5m
 Net Assets($ million)                                      231m     161m     128m     105m     101m
 Ratio Analysis
 Operating EBITDA margin (%)                                  9        7        4        4        2
 Loan to Value Ratio                                         10       14       12       15        5
 Interest cover ratio (operating EBITDA/interest expense)    3.3      2.7      9.0       0        0
 Operating cash inflows to operating cash outflows           1.1      1.1      1.1      1.2      1.0
Supporting our people and improving workplace wellbeing                             » Maintained an overall staff engagement rate of 81% in our 2019 Employee
                                                                                      Opinion survey and achieved increases across key focus areas aligned with
Bridge Housing’s Human Resources (HR) activities aim to create an                     the 2018-19 Business Plan.
environment where employees can Stay, Say and Thrive and enable our people
                                                                                    » Our employee voluntary turnover in 2018-19 decreased by 6 percent from
to deliver quality housing and services that improve our tenants’ lives.
                                                                                      24 percent to 18 percent.
Following the successful delivery of our major HR transformational project over
                                                                                    » Our employee complement increased to 65.6 FTE and we maintained a zero
the previous reporting period, Bridge Housing developed and implemented the
Human Resources Strategy 2018-2021 to support the delivery of the Strategic           reportable incident work health and safety record.
Plan 2018-21.
Key deliverables in 2018-19 included:
                                                                                    Table 3      People KPIs
» Completed an organisational structure review to align the organisation for
   growth and success.                                                              Key Performance
                                                                                                                  18-19    17-18     16-17    15–16     14–15     13–14
                                                                                    Indicators
» Secured a new long-term office accommodation solution for our Head Office
   in Haymarket and our new office in Brookvale.
                                                                                    Staff engagement (%)            81      81        79        74        75       82
» Delivered and embedded Bridge Housing’s positive culture and leadership
   program, Accelerate, Strive and Flourish in partnership with the Langley
                                                                                    Staff turnover (%)              18      18        24        22        16       11
   Group. The program aims to enhance cultural alignment and create a
   positive climate to support our people during change and prepare Bridge
   Housing effectively for ongoing growth.                                          Number of FTE staff             63      57        52        46        44       42
» Reviewed our Total Rewards Program, including the Remuneration Strategy,
                                                                                    Ratio of staff to lettable
   to ensure we are well placed to attract and retain our talented employees,                                     1:37      1:39      1:37     1:38      1:39     1:39
                                                                                    properties
   drive performance and reward outstanding employee contributions.
» Reviewed and updated our Learning and Development policy and program
   to support the delivery of Business Plan objectives.
» Reviewed and updated our Diversity and Inclusion policy to ensure that
   diversity and inclusion is an integral part of Bridge Housing’s operating DNA,
   both internally and externally. The policy has also informed the
   development of our new Diversity and Inclusion Strategy.
» Launched the Career Trackers internship program to support Aboriginal and
   Torres Strait Islander tertiary students through their studies into
   employment.
Engaging our partners and enhancing our industry leadership                       Sponsorship
Bridge Housing has continued to invest heavily in raising our profile and         Bridge Housing played an active sponsorship role in the sector through Silver
communicating with our tenants during 2018-19 through social media, our           level sponsorship for the Australasian Housing Institute’s 2019 Professional
website, publications and events. Key activities included:                        Excellence in Housing Awards (NSW).
                                                                                  Social media profile
Communications activity
                                                                                  In recognition of the changing media landscape and the increased emphasis on
» We communicated our activities in preparing for the Social Housing
                                                                                  online engagement, Bridge Housing made a significant investment in our social
   Management Transfers with social media and website content.
                                                                                  media platforms in 2018-19. Key highlights included:
» We produced four issues of Bridge Business during 2018-19 to engage with
   an audience of nearly 1,000 subscribers in the corporate, government and       » Engaged social media company, The Digital Picnic, to develop Bridge
   community sectors. The open rate average was 30%, slightly above the              Housing’s Social Media Plan.
   industry average.
                                                                                  » Continued to expand our social media presence on Facebook with an
» We communicated our success in securing the Northern Beaches package of            emphasis on tenant engagement through the publication of photos,
   the Social Housing Management Transfers with a combined CEO video,                coverage of tenant events and local community information. We gained 310
   Bridge Business, social media, media release and website content.                 followers, an increase of 51% percent since June 2018.
» Launched our new website in October 2018 to enhance our efforts in              » Increased our social media presence on Twitter, providing our followers
   providing relevant, informative and engaging content for our stakeholders.        with information about key Bridge Housing milestones and industry thought
                                                                                     leadership. We gained 110 followers, a 12 percent increase since June 2018.
Media profile                                                                     » Increased Bridge Housing’s social media presence on LinkedIn with the
Bridge Housing worked with key journalists interested in the housing                 objective of reaching potential employees during recruitment processes,
affordability crisis to deliver media coverage of the following:                     and promoting our organisational activities. During 2018-19, we gained 119
                                                                                     followers, a 53% percent increase since June 2018.
» Feature article on HomeGround Real Estate Sydney, ‘Tackling hardship and        » Developed and implemented HomeGround Real Estate Sydney’s Marketing
   homelessness’, Real Estate Institute of NSW Journal, Vol. 70,                     and Communication Strategy by establishing Facebook and LinkedIn pages
   January/February 2019                                                             and a YouTube channel, with the objective of raising brand awareness
» Feature article on HomeGround Real Estate Sydney, ‘Philanthropic investors         amongst developers, private investors and philanthropists.
   shaking up community housing’, IMPACT (Perpetual Limited), June 2019           » Visited National Australia Bank’s sophisticated social media hub, which
In addition to the above media activity, we invited Ms Kate Burke, Senior            positioned us strongly in comparison with other CHPs in terms of
Editorial Producer at Domain, to address our 2018 Annual General meeting. Her        engagement and influence.
presentation focused on mainstream journalists’ perspectives in relation to the
housing affordability crisis.

 14                                                                                                                                Bridge Housing Business Plan
Awards                                                                            Community and sector engagement
We secured our seventh consecutive Gold Award for our 2018 Annual Report at       Bridge Housing continued to play a significant role in key community housing
the 2019 Australasian Reporting Awards.                                           industry and policy forums. The CEO is the NSW representative on the
                                                                                  Community Housing Industry Association. We provided in-kind support for the
Conferences and seminars
                                                                                  NSW Committee of the Australasian Housing Institute and participated in a
We maintained our strong organisational presence at state and national            number of industry research projects.
conferences by contributing our expertise to the broader social and affordable
                                                                                  Bridge Housing’s General Managers and Executive Team were active
housing policy debate.
                                                                                  participants in various subcommittees of the Community Housing Industry
The CEO delivered the following presentations:                                    Association of NSW, Australasian Housing Institute and Powerhousing Australia.
» ‘Why it is important for not-for-profits to submit their reports for scrutiny   We continued using our position as a relatively well resourced not-for-profit
   and benchmarking’, Australasian Reporting Awards, June 2018                    organisation to build community profile and engagement through support of
                                                                                  local and broader community initiatives. These included:
» ‘Augmenting Affordable Housing Supply Through Inclusionary Zoning, 2nd
   Annual Affordable Housing Australasia Conference, November 2018                » The Bridge Housing Harriers running team raised over $2,600 for a local
                                                                                     charity through the Bridge Run.
The A/General Manager, Operations delivered the following presentation:
                                                                                  » Staff volunteering day at The Settlement Redfern, where staff installed a
» ‘Meanwhile Use: Innovation in Delivering Transitional Housing’ – Affordable
                                                                                     garden bed.
   Housing Conference, June 2018
                                                                                  » Participation in the City of Sydney’s bi-annual Homelessness Street Count.

 Bridge Housing Business Plan                                                                                                                                   15
Delivering our strategic objectives

16                                         Bridge Housing Business Plan
This Business Plan is the second plan to deliver the Strategic Plan 2018-21. The five strategic objectives and associated critical success factor in this section align
directly with the Strategic Plan. The goals and related timelines, responsibilities and targets will be reviewed annually, with progress against the goals monitored
throughout the year.

 Strategic Objective 1: Providing quality homes and housing services
 Critical Success Factor        Actions 2019-2020                                  Quarter Due     Responsibility             Target

 1.1     Engage our             1.1.1 Implement second year of Building            Q4              Communities                Year 2 Action Plan implemented (as
         residents and          Bridges 2018-2021                                                                             per actions 1.1.2 to 1.1.5)
         strengthen local       1.1.2 Implement the Tenant Buddy initiative        Q4              Communities                30 tenants engaged in Bridge
         communities            to create links among tenants and reduce                                                      Buddies
                                social isolation
                                1.1.3 Implement the Good Neighbours                Q4              Communities                Hold two Good Neighbour
                                initiative to encourage positive                                                              Workshops on the Northern Beaches
                                neighbourhood relations through an improved                                                   and one Good Neighbours workshop
                                sense of safety and belonging in the                                                          in Central Sydney
                                community
                                1.1.4 Implement the Young People’s                 Q4              Communities                Strategy implemented and 10% of
                                Engagement Strategy to ensure young people                                                    young people engaged
                                have a say in our work and access local
                                opportunities
                                1.1.5 Implement the Block Champions                Q4              Communities                Block Champions implemented with
                                initiative to recognise and reward positive                                                   8 tenants recognised for their
                                neighbourhood relations                                                                       positive contributions
                                1.1.6 Places People Want to Live place making      Q4              Communities                Northern Beaches engagement
                                approach implemented in Northern Beaches                                                      structure developed and
                                                                                                                              implemented
                                1.1.7 Implement the Bridge Housing in              Q4              Communities                Participate in 6 community events
                                Communities initiative to celebrate and
                                strengthen connections across our diverse
                                tenant community
Strategic Objective 1: Providing quality homes and housing services
Critical Success Factor       Actions 2019-2020                              Quarter Due   Responsibility   Target
                              1.1.8 Deliver Bridge to Work tenant            Q4            Communities      40 tenants engaged in employment
                              employment program (Year 2) in partnership                                    or training through the program
                              with CoAct

1.2     Uphold a              1.2.1 Review Tenant Survey 2018-19 and         Q1            Communities      Review completed and Customer
        customer focus        Customer Service Benchmarking 2018-19 Final                                   Service Benchmarking and Tenant
        across our services   Reports to determine actions for service                                      Satisfaction Survey approach for
                              delivery improvement                                                          2020-21 agreed
                                                                                                            Actions identified and submitted to
                                                                                                            Customer Service Leadership Group
                              1.2.2 Develop and implement the Tenant         Q1            Housing          Action plan developed and
                              Survey 2019-20 and Customer Service                                           implemented by the Customer
                              Benchmarking 2018-19 Action Plan                                              Service Leadership Group

                              1.2.3 Undertake the Tenant Survey 2019-20      Q3            Communities      Survey completed in Q3 and final
                                                                                                            report submitted

1.3     Deliver quality,      1.3.1 Revise and review housing policies and   Q4            Housing          New and/or revised policy including:
        proactive tenancy     procedures to support clear, transparent                                      Ending a Tenancy Policy (Disposal of
        management            decision making and quality service delivery                                  Tenant Goods), Rent Policy, Water
                                                                                                            Charging and Compliments,
                                                                                                            Complaints and Appeals
                              1.3.2 Investigate implementation of Hand Up    Q1            Operations       Develop report and
                              Arrears management early intervention model                                   recommendations for an early
                                                                                                            intervention model
                              1.3.3 Undertake a six month review of the      Q3            Operations       Teams and staff use the operating
                              Business Operating Model in the Northern                                      model to report on key business
                              Beaches                                                                       outcomes
                                                                                                            Review undertaken and
                                                                                                            recommendations implemented

18                                                                                                                     Bridge Housing Business Plan
Strategic Objective 1: Providing quality homes and housing services
Critical Success Factor        Actions 2019-2020                                 Quarter Due   Responsibility    Target
                               1.3.4 Undertake the annual review of              Q1            Operations        Report completed including any
                               compliments, complaints and appeals                                               recommendations for improvement
                               1.3.5 Undertake the annual review of support      Q4            Housing           Report completed including any
                               partnerships                                                                      recommendations for change
                               1.3.6 Implement Year 2 of the Step to Home        Q4            Housing           50 people housed by Bridge Housing
                               Housing First Project

1.4     Successfully           1.4.1 Deliver Northern Beaches Transition Plan Q1               Operations        Transition Plan delivered on time
        transition and         for seamless transition in August 2019 to                                         and within budget
        embed new              Bridge Housing management
        residents in the       1.4.2 Finalise fit out for new Brookvale office   Q1            FCS               Office and staffing ready for contract
        Northern Beaches       and associated staff relocation                                                   commencement on 5 August 2019
                               1.4.3 Implement initial 12 week service           Q2            Operations        First 12 week service delivery plan is
                               delivery plan to transition Brookvale team to                                     actioned to meet expected peak in
                               BAU service delivery approach                                                     service demand

                               1.4.4 Implement Communications and Change         Q1            HR & Operations   Strategy developed for
                               Management Strategy to support transition to                                      implementation by September 2019
                               new Brookvale office

1.5     Maintain               1.5.1 Through SPM Assets achieve portfolio        Q2            Assets            All properties migrated for 2020-21
        properties to a        maintenance budgeting and planning                                                asset planning process
        high standard that     efficiencies

Bridge Housing Business Plan                                                                                                                              19
Strategic Objective 1: Providing quality homes and housing services
Critical Success Factor   Actions 2019-2020                                  Quarter Due   Responsibility   Target
        meets resident    1.5.2 Improve transparent decision making          Q4            Assets           New and revised policies and
        needs             and quality service delivery through annual                                       procedures are implemented across
                          review asset policies and procedures                                              Operations
                          1.5.3 Explore and develop a new contracting        Q3            Assets           Options paper and strategy
                          model to manage the whole property                                                developed and approved by
                          portfolio post 2021 in preparation for tender                                     February 2020
                          release in 2020-21
                          1.5.4 Undertake Property Assessment Survey         Q3            Assets           Complete property inspections and
                          for SHMT in accordance with contract                                              scopes by February 2020
                          obligations
                          1.5.5 Undertake annual review of Strategic         Q4            Assets           SAMP updated by May 2020
                          Asset Management Plan (SAMP)
                          1.5.6 Prepare 2020-21 Asset Maintenance            Q4            Assets           2021-21 Asset Maintenance Plan(s)
                          Plan(s)                                                                           finalised by May 2020
                          1.5.7 Update 10 year Asset Maintenance             Q4            Assets           10 Year Asset Maintenance Plan(s)
                          Plan(s)                                                                           updated by May 2020
                          1.5.8 Deliver at least one environmental           Q2            Development      Identify and deliver at least one
                          sustainability initiative to reduce tenant costs                                  environmental sustainability
                          and Bridge Housing operating costs                                                initiative to reduce tenants costs

20                                                                                                                     Bridge Housing Business Plan
Strategic Objective 2: Growing sustainably to meet affordable housing needs
Critical Success Factor        Goals 2019-2020                                      Quarter Due   Responsibility   Target

2.1 Increase the number        2.1.1 Prepare a Procurement and Development          Q2            Development      Strategy presented to the
of properties we own           Strategy to deliver an ongoing development                                          Board for consideration by
through tenders,               pipeline for Social and Affordable Housing                                          December 2019
procurement and                2.1.2 Complete Northern Beaches Portfolio            Q1            Development      Review presented to Executive
development                    redevelopment review                                                                by September 2019
                               2.1.3 Prepare Communities Plus Waterloo tender       Q4            Operations       Engage with preferred CHP
                               strategy                                                                            and development partners on
                                                                                                                   strategy
                               2.1.4 Prepare Business Case and financial strategy   Q1            FCS              Business case presented to
                               to utilise Community Housing Leasing Program                                        Board and financing model
                               subsidies to procure or develop housing to be                                       agreed by September 2019
                               owned outright
                               2.1.5 Prepare Community Housing Leasing      Q2                    Development      Procurement and
                               Program Procurement and Development Proposal                                        Development proposal
                               (in accordance with item 2.1.4)                                                     presented to board for
                                                                                                                   consideration by December
                                                                                                                   2019.
                               2.1.6 Complete negotiations to purchase site in      Q2            Development      Property exchanged and
                               Dulwich Hill.                                                                       settled by December 2019
                               2.1.7 Complete development options analysis to       Q3            Development      Business Case presented to
                               redevelop the Dulwich Hill site                                                     Executive and approved by
                                                                                                                   March 2020
                               2.1.8 Deliver our leveraging target commitments      Q3            Development      Procurement and
                               of 6 to 8 properties                                                                development sites identified
                                                                                                                   by March 2020
                               2.1.9 Secure sites made available through NSW        Ongoing       Development      Secure one site tendered by
                               SEPP 70 and other affordable housing planning                                       State Government and Local
                               mechanisms                                                                          Government

Bridge Housing Business Plan                                                                                                                       21
Strategic Objective 2: Growing sustainably to meet affordable housing needs
Critical Success Factor   Goals 2019-2020                                   Quarter Due   Responsibility   Target

2.2 Increase the number   2.2.1 Consolidate Bridge Housing managed          Q4            Operations       All Bridge Housing Fee-for-
of properties we manage   affordable housing properties within Home                                        Service properties are
                          Ground Real Estate (HGRE) Sydney                                                 managed in HGRE by June
                                                                                                           2020

                          2.2.2 Successfully re-tender for the management   Q4            Operations       Successful tender outcome
                          of affordable housing properties owned by the                                    secured by June 2020
                          Sydney Olympic Park Authority
                          2.2.3 Implement HomeGround Real Estate            Q4            Operations       Year 2 Business Plan
                          Sydney Business Plan Year 2                                                      implemented
                          2.2.4 Engage with Greater Sydney local councils   Ongoing       Development      Identify at least 1 development
                          to build relationships to enhance affordable                                     opportunity with a Council
                          housing supply                                                                   within Bridge Housing’s
                                                                                                           operating area

22                                                                                                               Bridge Housing Business Plan
Strategic Objective 3: Supporting our people and improving workplace wellbeing
Critical Success Factor        Actions 2018-19                                   Quarter Due   Responsibility   Target

3.1 Attract, recognise,        3.1.1 Evaluate Employee Total Rewards             Q4            HR               Undertake staff survey
reward and retain quality      Program                                                                          Evaluation completed by June
staff                                                                                                           2020
                               3.1.2 Expand the Recruitment Strategy to          Q4            HR               Strategy endorsed by the HR
                               engage with Universities and TAFEs                                               Committee by June 2020

                               3.1.3 Implement and evaluate the Career           Q4            HR               First Intern to start in June 2019
                               Trackers Internship program                                                      Program evaluation completed by
                                                                                                                January 2020

3.2 Develop, train and         3.2.1 Review and implement online Learning        Q4            HR               LMS implemented by June 2020
support our people             Management Platform (LMS)
                               3.2.2 Develop a proposal to embed strengths       Q3            HR               Proposal submitted to the
                               profiling in performance reviews,                                                Executive Team by March 2020
                               development plans and other HR processes in
                               line with implementation of new HRIS
                               3.2.4 Identify Mentoring and Coaching             Q3            HR               Develop proposal for mentoring by
                               opportunities to support staff development                                       March 2020
                               3.3.1 Finalise Diversity and Inclusion Strategy   Q4            HR               Strategy finalised by August 2019
                               and implement Year 1 Action Plan                                                 Year 1 Action Plan implemented by
                                                                                                                June 2020
                               3.3.2 Implement White Ribbon operational          Ongoing       HR               Plan progressively implemented on
3.3 Create a more flexible,
                               plan                                                                             a rolling basis throughout the year
fit for purpose workplace
                               3.3.3 Review White Ribbon accreditation and       Q4            HR               Review completed by June 2020
                               membership

Bridge Housing Business Plan                                                                                                                          23
Strategic Objective 3: Supporting our people and improving workplace wellbeing
Critical Success Factor     Actions 2018-19                                  Quarter Due   Responsibility   Target

3.4 Retain and build on     3.4.1 Include Emotional Intelligence module in   Ongoing       HR               Complete current training program
our positive                the Accelerate, Strive and Flourish positive                                    and review by January 2020
organisational culture as   culture program
we grow                     3.4.2 Ensure positive and consistent culture     Ongoing       HR               Strategy developed by August 2019
                            and values across City and Brookvale Office
                            through meeting structures, training programs
                            and team building initiatives
                            3.4.3 Undertake 2020 Employee Opinion            Q4            HR               Achieve staff engagement target of
                            Survey (EOS), review findings and implement                                     at least 78% in 2020 EOS
                            action plan
                                                                                                            Action plan communicated to all
                                                                                                            staff by September 2019 and
                                                                                                            feedback outcomes to all staff by
                                                                                                            June 2020
                            3.4.4 Undertake Northern Beaches staff Pulse     Q2            HR               Develop a Pulse Survey to establish
                            Survey upon opening of Brookvale Office and                                     baseline of engagement and culture
                            then follow up after 3 & 6 months                                               when we go live and then follow up
                                                                                                            after 3 & 6 months

24                                                                                                                     Bridge Housing Business Plan
Strategic Objective 4: Governing and managing effectively
Critical Success Factor        Actions 2019-2020                               Quarter Due   Responsibility   Target

4.1 Maintain strong            4.1.1 Drive good practice Corporate             Q4            FCS              Implement recommendations to
corporate governance and       Governance through an independent                                              meet ASX Corporate Governance
organisational                 governance review                                                              Principles 2019
management                     4.1.2 Undertake Year 2 of the three year        Q3            FCS              Year 2 audit scope approved August
                               Internal Audit Plan 2018-2021                                                  2019 and all audits completed by
                                                                                                              April 2020
                               4.1.3 Develop and implement our second          Q4            Communities      New Innovate RAP developed and
                               Innovate Reconciliation Action Plan (RAP)                                      first year of Action Plan
                               2019-2021                                                                      implemented

4.2 Maintain strong            4.2.1 Review financial delegations to support   Q1            FCS              Board sign off by August 2019
financial management,          implementation of the Northern Beaches
risk management and
operational performance        4.2.2 Maintain our financial viability by       Ongoing       FCS              Ensure operating EBITDA exceeds
                               meeting budget projections                                                     $3.1 million

                               4.2.3 Reduce cost of existing corporate debt    Q2            FCS              NHFIC facilities in place by
                               by refinancing with NHFIC                                                      November 2019
                               4.2.4 Review current NAB swap through           Q2            FCS              Complete review by November
                               refinancing with NHFIC                                                         2019

Bridge Housing Business Plan                                                                                                                       25
Strategic Objective 4: Governing and managing effectively
Critical Success Factor     Actions 2019-2020                               Quarter Due   Responsibility   Target

4.3 Meet our regulatory     4.3.1 Ensure all Compliance Reporting           Ongoing       FCS              Zero exceptions on compliance
and compliance              obligations are met                                                            reporting
responsibilities            4.3.2 Effectively manage risk through annual    Ongoing       FCS              Risk Management Plan 2019-20
                            review of Risk Management Plan                                                 approved by August 2019 Board
                                                                                                           meeting
                            4.3.3 Ensure Board is appraised of Risks        Ongoing       FCS              Risk Management Plan Report
                            through Quarterly report on Risk                                               submitted to Board on a quarterly
                            Management Plan 2019-2020                                                      basis
                            4.3.4 Undertake annual review of Work Health    Q2            FCS              WHS Management Framework
                            and Safety (WHS) Management Framework                                          reviewed against business
                                                                                                           operations
                            4.3.5 Implement new lease accounting            Q4            FCS              New standards incorporated into
                            standards for 2019-20                                                          2019-20 accounts
                            4.4.6 Develop reporting process for Northern    Q1            FCS              Reporting guidelines and process
                            Beaches contract with Women’s Housing                                          implemented by 30 September
                            Company                                                                        2019

                            4.3.7 Undertake review on the implications of   Q1            FCS              Board sign off by August 2019
                            the Northern Beaches transfer on organisation
                            KPIs including arrears, voids and vacants
                            4.3.8 Undertake review of legal services to     Q2            FCS              Review completed by December
                            ensure cost effective provision of legal                                       2019
                            services and advice to Bridge Housing

4.4 Undertake leading       4.4.1 Ensure Business Plan 2020-21 is           Q4            FCS              Business Plan process commenced
practice in strategic and   approved and effectively communicated to                                       by February 2020 and approved by
                            staff and stakeholders                                                         the Board by June 2020

26                                                                                                                   Bridge Housing Business Plan
Strategic Objective 4: Governing and managing effectively
Critical Success Factor        Actions 2019-2020                               Quarter Due   Responsibility   Target
business planning,             4.4.2 Involve tenants in planning through       Q4            Community        Engage with tenants through
monitoring and reporting       Tenants in Operations and Planning                                             Tenant Reference Group (6
                                                                                                              meetings), Your Views Panel (2
                                                                                                              policies) and Maintenance
                                                                                                              Management Committee (2
                                                                                                              meetings)

4.5 Adopt evolving             4.5.1 Implement Project Cirrus infrastructure   Q1            IT               Go live by September 2019
technologies that improve      IT strategy
resident outcomes and          4.5.2 Implement staff collaboration tools       Q2            IT               Collaboration tools to be
organisational                 leveraged off the implementation of Project                                    implemented to support
performance                    Cirrus                                                                         communication and working across
                                                                                                              the two offices
                               4.5.3 Implement Office 365 in conjunction       Q1            IT               Staff transitioned to Office365 by
                               with cloud infrastructure solution                                             September 2019
                               4.5.4 Transition to new IT support provider     Q1            IT               New service provider in place with
                               and implement problem and incident                                             documented service desk by
                               management service desk                                                        September 2019
                               4.5.5 Expand the use MFiles Digital records     Q2            IT               Implemented by December 2019
                               management system to incorporate electronic
                               invoice capture and authorisation
                               4.5.6 Implement the Human Resources             Q3            HR               System fully implemented by 31
                               Information System Project including                                           March 2020
                               timesheets, Performance Talent and
                               Succession and Recruitment
                               4.5.7 Undertake post implementation of          Q2            HR               Prepare post implementation
                               Payroll system and in-house processing                                         review for the Executive by
                                                                                                              December 2019

Bridge Housing Business Plan                                                                                                                       27
Strategic Objective 4: Governing and managing effectively
Critical Success Factor   Actions 2019-2020                               Quarter Due   Responsibility   Target
                          4.5.8 Research, scope and identify              Q4            IT               Strategy and implementation plan
                          requirements for Phase 2 of the Tenant Portal                                  developed by June 2020
                          in response to Digital Strategy Review
                          4.5.9 Undertake review of Deeplake as the       Q2            IT               Review completed by December
                          most appropriate solution for the Tenant                                       2019
                          Portal
                          4.5.10 Ensure secure digital signatures using   Q1            IT               Electronic signature procedure and
                          MFiles and DocuSign                                                            system implemented by July 2019
                          4.5.11 Review the use of electronic forms for   Q4            IT               In consultation with the business
                          data collection and identify process                                           identify priority for new electronic
                          improvements                                                                   forms to be developed and
                                                                                                         implemented by June 2020

 4.6 Measure and report   4.6.1 Finalise The Difference We Make, Bridge   Q4            Operations       Outcomes and indicators
 on the outcomes of our   Housing’s Outcomes Framework in alignment                                      embedded in Bridge Housing
 services                 with FACS Human Services Framework and                                         reporting
                          contracting requirements
                          4.6.2 Update The Difference We Make             Q1            Operations       Indicator reporting complete
                          Outcomes Framework indicator reporting
                          4.6.3 Finalise Bridge to Work Program           Q1            Operations       Final evaluation report delivered
                          Evaluation (Stage 1)

                          4.6.4 Review and implement Bridge to Work       Q3            Operations       Review completed and
                          evaluation recommendations                                                     recommendations implemented by
                                                                                                         January 2020
                          4.6.5 Implement business intelligence           Q3            FCS              Undertake pilot reporting by
                          platform to improve our data reporting and                                     December 2019
                          analysis

28                                                                                                                  Bridge Housing Business Plan
Strategic Objective 5: Engaging our partners and enhancing our industry leadership
Critical Success Factor        Actions 2019-20                                 Quarter Due   Responsibility     Target

5.1     Communicate            5.1.1 Meet with State and Federal               Q4            CEO                At least one meeting with each key
        proactively and        Government representatives in Bridge                                             Federal and State representative
        work closely with      Housing’s operating regions
        our partners and
                               5.1.2 Develop Bridge Housing’s profile with     Q2            Executive Office   Develop Engagement plan for Local
        stakeholders
                               Local Government                                                                 Government
                               5.1.3 Maintain engagement with leading          Ongoing       Development        Four meetings with developers
                               property developers
                               5.1.4 Maintain engagement with leading          Ongoing       Executive Office   Identify and influence research
                               researchers and academics                                                        opportunities with research
                                                                                                                partners

5.2     Build on our           5.2.1 Review Communications and Marketing       Q3            CEO                Incorporate Northern Beaches
        strong brand and       Strategy                                                                         branding and messaging, review
        reputation                                                                                              key communication tools and
                                                                                                                tactics
                               5.2.2 Develop and implement Social Media        Q4            Communities        New tenant ‘stories’ and/or videos
                               Plan that includes tenant stories                                                developed and posted on social
                               communicated through Facebook that                                               media channels
                               promote the positive outcomes of our services                                    Develop ongoing ‘vox pops’ for
                                                                                                                social media platforms
                               5.2.3 Review and monitor the effectiveness of   Q4            Marketing          Social media tools and templates
                               Bridge Housing’s Social Media Plan                                               used to inform 12-month progress
                                                                                                                review of audience engagement
                               5.2.4 Enter industry awards and promote         Ongoing       Executive Office   Develop an Awards Calendar
                               Bridge Housing’s achievements                                                    Participate in at least two industry
                                                                                                                award programs per year
                               5.2.5 Review and update the Capability          Q1            Executive Office   Capability Statement updated
                               Statement

Bridge Housing Business Plan                                                                                                                           29
5.2.6 Upgrade Website                           Q1        Marketing          Migrate website to new provider
                                                                                                       and upgrade
                          5.2.7 Develop and publish Bridge Housing’s      Q2        Executive Office   Annual Report published by
                          2019 Annual Report                                                           November 2019

5.3   Increase our        5.3.1 Finalise Philanthropy Strategy and        Q3        Executive Office   Action plan developed and
      engagement and      develop an action plan                                                       implemented by December 2019
      support from
      philanthropic
      engagement

5.4   Advocate strongly   5.4.1 Participate actively in industry          Ongoing   CEO                Active memberships maintained
      for continued       organisations
      growth and          5.4.2 Speak at and attend conferences,          Ongoing   CEO                CEO and/or General Managers to
      development of      seminars and cross sector forums                                             attend all major conferences
      the community
                                                                                                       At least two presentations given by
      housing sector
                                                                                                       Bridge Housing
                          5.3.3 Undertake research study on tenants’      Q4        Executive Office   Pilot research study completed by
                          housing experiences to inform Bridge                                         June 2020
                          Housing’s Outcomes Framework, The
                          Difference We Make
                          5.4.4 Participate in government inquiries and   Ongoing   Executive Office   Prepare written submissions in
                          consultation processes                                                       response to relevant Federal and
                                                                                                       State Government inquiries

30                                                                                                                Bridge Housing Business Plan
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