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BEAUTY IS OUR BUSINESS                                                      FEBRUARY 2019

                ANGELO SEMINARA
         CHOREOGRAPHS HAIRCOLOR ARTISTRY
                      ■ IT LIST ■ 8 Picks That Prove Curls Rule
             ■ YOUNG AMERICANS ■ Jacq & Jack Salon Caters to Him & Her
          ■ THINK TANK ■ Must-Have Tools For Every Hair Kit ■ TEAR SHEETS
ANGELO SEMINARA CHOREOGRAPHS HAIRCOLOR ARTISTRY - Jordino De ...
Premium Quality
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We only source 100% Virgin
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Blended by Hand
Our hair extensions are
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Made in Italy
Fully respecting human
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Beauty and Self-care
Empowering women who dream
of beauty, confidence, health and integrity

World leading ethical hair extensions
www.greatlengthsusa.com
ANGELO SEMINARA CHOREOGRAPHS HAIRCOLOR ARTISTRY - Jordino De ...
©2019 HairUWear Inc.
Attend the 3-day Training Experience and join the world’s most
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                         DALLAS:
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      THE COLOR
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reaction that can be severe. Always ask your stylist to perform an allergy alert test 48h before each coloration. Strictly follow safety
instructions and consult www.wella.com. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is
present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.
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SOPHIE TURNER, WELLA PROFESSIONALS AMBASSADOR

                      #ASKFORWELLA
WELLA.COM •   •   •   • WELLA PROFESSIONALS USA • 800-935-5273 • ©2019 THE WELLA CORPORATION
ANGELO SEMINARA CHOREOGRAPHS HAIRCOLOR ARTISTRY - Jordino De ...
CONTENTS                                   FEBRUARY 2019        VOLUME 142, NUMBER 2

     departments                                                                        features
 13                          21                          26                             36
 ■ IT LIST                   ■ BEAUTY VAULT              ■ TEAR SHEETS                  Rhythm and Hues
 Fabulous finds from         Unlocking this              Inspirational                  Acclaimed hairstylist Angelo Seminara
 the pop culture scene       month’s cutting-edge        collections from               showcases the beautiful possibilities of
 Prairie chic for spring;    techniques and the          global artists                 Davines’ new haircolor line, View, in an
 Margot Robbie gets          products to create          Dylan Brittain of              exclusive collection.
 plastic; a Dior fashion
 exhibit; a must-visit
                             them
                             The top 8 products
                                                         Scotland’s Rainbow
                                                         Room International             40
 ’90s pop-up shop.           for curly hair; essential   creates a spectrum of          All in the Mix
                                                                                        Stephanie and Ashley Gamble bet on
 16
                             innovations to add to       color.
                             your tool kit.                                             striking haircolor and bold styling in
 ■ THINK TANK                                            44                             the Elements collection.
 The go-to guide for
 salon profitability
                             25                          ■ OUT & ABOUT
                             ■ TALK SHOW                 A look at the top
 Jacq & Jack salon
                             Young Americans             shows and events in
 brings a fresh concept
                             Kevin Nguyen’s award-       our industry
 to a flourishing
                             winning clipper skills      Redken Symposium
 Orlando community; a
                             are earning him a place     was an epic three-day
 smart mirror for color
                             in the spotlight.           educational experience.
 consultations; the key
 to personal branding.                                   ➤ in every issue
                                                         Editor’s Note       8
                            16                           Cover Look          10
                                                         American Dream      46

                                                                                   26
25

                                                                                         36
     13                                                   46 15
                                                                                         40

 4 americansalon.com February 2019
ANGELO SEMINARA CHOREOGRAPHS HAIRCOLOR ARTISTRY - Jordino De ...
Get your salon on
the right soundtrack.
 With over 100 business-friendly channels –
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 a dozen genres, we’ve got the music to set the tone for your salon.

                                                                                                                                    Register for a 1-year
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              For more information call 1-800-684-7050 and reference code: SALON2019
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Offer Details: This is a limited time offer available to first-time customers that subscribe to SiriusXM Business service by 03/31/2019 using promotional code
SALON2019. Qualifying customers will receive a free Grace Music for Business Streaming Player and one free month of service when they sign up for a one-year
subscription. Qualifying customers will be billed at the rate of $24.95/mo thereafter. This offer is only available through Dynamic Media, SiriusXM’s authorized national reseller.
© 2019 Sirius XM Radio Inc. Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. All rights reserved.
ANGELO SEMINARA CHOREOGRAPHS HAIRCOLOR ARTISTRY - Jordino De ...
EDITORIAL
                                                                      Editorial Director KELLEY DONAHUE; kdonahue@questex.com
                                                                   Art Director JORDINO DE LOS SANTOS; jdelossantos@questex.com
                                                                     Senior Editor KRISTEN HEINZINGER; kheinzinger@questex.com
                                                                       Social & Digital Editor BRYANT CHASE; bchase@questex.com
                                                              Associate Digital Editor MICHELLE MCKELVEY; mmckelvey@questex.com
                                                                                       Contributing Editors NICOLE ALTAVILLA
                                                                                                            CORIE HENGST

                                                                                                       MANAGEMENT
                                                                                                 Publisher
                                                                                    BRETT VINOVICH; bvinovich@questex.com

                                                                                                 SALES/MARKETING
                                                                                        Eastern Regional Sales Manager
                                                                                    DAVIDE LANUTO; dlanuto@questex.com
                                                                                               Account Manager
                                                                                  KRISTINE COMPTON; kcompton@questex.com

                                          INTERNATIONAL BEAUTY SHOWS                                                        PRODUCTION/CIRCULATION
                         Vice President, IBS Events LIZA WYLIE; 203/227-9875                                                Audience Development Manager CAROL HATCHER; chatcher@questex.com
                                        To attend IBS New York: 800/427-2420                                                Publishing Operations Director HAL GARSTEIN; hgarstein@questex.com
                                        To attend IBS Las Vegas: 800/496-9861                                               Production Specialist LYNN ERDAHL; lerdahl@questex.com
                    To exhibit at IBS New York or IBS Las Vegas: 212/895-8234                                               Senior Digital Imaging Specialist JON SHAW; jshaw@questex.com

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                                                                                     Chief Marketing Officer KATE SPELLMAN

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6 americansalon.com February 2019
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editor’s note

TEACHABLE MOMENTS                                               ■ Leading Ladies: A panel featuring Kris Sorbie, Tracy
                                                                  Hughes, Najah Aziz, Candy Shaw and Ruth Roche, who
KNOWLEDGE IS A POWERFUL and life-changing factor—                 will share their secrets to success, what it takes to get
one that propels and empowers people to achieve great             to the top and how to lead a fulfilling life.
results. That thought was not lost on me while attending        ■ Cracking the Creativity Code: Lauren and Roderick
                            the 2019 Redken Symposium, an         Samuels of Hair Lab Detroit discuss the tools, frameworks
                            epic three-day education event        and concepts that are useful for discovering and
                            featuring hands-on learning and       generating new hair ideas for photo shoots or photo
                            dynamic programs that brought         competitions.
                            thousands of salon professionals
                                                                This year’s IBS NY lineup also includes:
                            to Las Vegas in January.
                                  The good news: More great     ■ The Barbershop: Barbering heavyweights, including
                            learning opportunities are on         Julius Caesar, Reuzel’s Leen & Bertus, Carlos Estrella and
                            the horizon. From March 10 to         Sofie Pok share barbering techniques in a pavilion-like
                            12, beauty pros can experience        setting.
                            education at its finest at the      ■ The Nail Summit: Nail aficionados will have the
                            International Beauty Show             opportunity to learn the important business, legal and
                            (IBS NY, ibsnewyork.com). This        wellness education they need to thrive, plus attend
                            year’s comprehensive roster           hands-on workshops with Jamie Shreybeck, Meryl Haton
                            covers all the beauty bases           and Leslie Roste.
                            with hands-on workshops and         ■ The Social Media Summit: These hands-on workshops
                            master classes on texture, hair       detail the ins and outs of effectively using social media
                            extensions, techniques and            for salon businesses and personal branding.
                            trends, barbering, makeup, and
                                                                Happy learning at IBS NY. I look forward to seeing you there.
                            business-building, among others.
                                                                —Kelley Donahue, editorial director, kdonahue@questex.com
                            What’s more, beauty pros will
                            have access to more than 500
                            industry exhibitors, including
                                                                                                                                PHOTOGRAPHY:JENNA BASCOM

                            Truss, Petruccelli, BaBylissPro,
                            Wahl, Morgan Taylor, Millennium
                            Software, Connecticut Barber
                            EXPO, Anastasia Beverly Hills
and Beauty Blender at Frends Beauty, Mizutani and more.
     In addition to Main Stage presentations, including the
latest looks and colors from award-winning hairdresser Nick
Arrojo; TK Hair Group’s Tanju Kurt’s 2021 hair show; and
The Collective’s Aaron Johnson’s Static presentation on the
importance of branding in the digital world, be sure to catch
these inspiring segments, too:

8 americansalon.com February 2019
cover look

 TRIP THE
 LIGHT FANTASTIC
 The moment that Davines Artistic Director
 Angelo Seminara arrived on set for the company’s
 shoot at the Rivoli Ballroom—one of London’s
 last remaining intact 1950s-style ballrooms
 that was designed by Henley Attwater with a
 simple barrel-vaulted auditorium when it first
 opened in July 1913—inspiration kicked into high
 gear. “We thought this was an apropos spot to
 commemorate the launch of Davines View, a
 natural and innovative tone-on-tone system that
 supplies extreme shine, moisture and softness
 to the hair,” says Seminara. The line, featuring
 40 shades, including special hues like Charcoal,
 Steel, Amethyst and Quartz, and one Gloss,
 helps to protect the hair structure, thanks to its
 acidic pH, and adds extra shine to locks. Another
 plus: View features biodegradable formulas and
 recycled packaging, too. Throughout shoot day,
 Seminara’s creativity was on full display. He
 imbued our cover model’s hair with a rich brunette
 hue by touching up the roots with Davines A New
 Colour, an ammonia-free permanent color, before
 removing it and applying View from the roots to
 the ends to create a seamless blend and multi-
 tonal effect. Stylewise, Seminara’s goal was to

                                                                                                        PHOTOGRAPHY: ANDREW O’TOOLE; MAKEUP/STYLING: ANGELO SEMINARA TEAM
 create something really beautiful and feminine.
 “I went for looks that are wearable and can be
 worn at work or at a party—whether you are inside
 or outside, they work,” says the internationally
 acclaimed, award-winning artist. “I do think that
 smooth hair is going to be on-trend for spring.
 In the last few years we’ve seen a lot of super-
 natural, almost grungy, hair to the point that the
 client didn’t need to go to their hairdresser for
 styling as much. Now we’re going to move to
 more polished looks with smooth textures. Also,
 watch out for curly hair, as it’s about to make a big
                                                          CLOCKWISE FROM TOP Angelo Seminara
 comeback.”—Kelley Donahue                                   puts the finishing touches on our cover
                                                          model; models gather on the dance floor;
                                                         the majestic Rivoli Ballroom; the new View
                                                           demi-permanent color line from Davines;
 10 americansalon.com February 2019                                    Seminara’s tools of the trade.
Mrs. Rita Rosen,
                                               it’s time for your touch up.
                                               • It seems every time she goes for color she is uncomfortable and
                                                 can’t seem to last the full term.
                                               • Rita is more than 50% grey and needs a few additional minutes but
                                                 always feels uncomfortable and unable to get what she truly desires,
                                                 a comfortable process with natural shine and long lasting color.
                                                 She’s looking for the answer.
                                               Don’t wait for Rita to find a Professional that Knows.

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  and super high lift series
◆ For the demanding professional
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                             Don’t wait for your clients to find a professional that knows,
                  ask a Beauty Distributor near you or call 1-888-292-HAIR (4247) www.intusa.com
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IT LIST ■
                                                                                                                                                          Pioneer Woman
                                                                                                                                                          VISIONS OF Laura Ingalls Wilder paraded down
                                                                                                                                                          the spring/summer 2019 runways, a declaration
                                                                                                                                                          that prairie chic is in. Laura Ashley-type floral
                                                                                                                                                          prints, ruffles, gingham, high necklines and
                                                                                                                                                          lace are hallmarks of the modern prairie girl’s
                                                                                                                                                          sartorial sensibility, as seen on stylemakers like
                                                                                                                                                          Alexa Chung and on the catwalks of Coach, John
                                                                                                                                                          Galliano and Zimmermann (seen here).—KH
PHOTOGRAPHY: IMAXTREE (PIONEER WOMAN); GETTY IMAGES (WHAT A DOLL)

                                                                                                                                                                  What a Doll
                                                                                                                                                                  Australian screen siren Margot
                                                                                                                                                                  Robbie has inked a deal to portray
                                                                                                                                                                  Barbie in a live-action cinema collaboration between Mattel
                                                                                                                                                                  Films and Warner Bros. Pictures. “Over the brand’s almost 60
                                                                                                                                                                  years, Barbie has empowered kids to imagine themselves in
                                                                                                                                                                  aspirational roles from a princess to president,” says Robbie.
                                                                    Slow Burn                                                                                     “I’m so honored to take on this role and produce a film that I
                                                                    The Simply Divine candle pays homage to one of                                                believe will have a tremendously positive impact on children
                                                                    the most enduring figures in pop culture—the late                                             and audiences worldwide.”—KD
                                                                    Diana Vreeland, legendary Vogue editor and style
                                                                    icon. Nestled in a luminous custom glass vessel, the
                                                                    long-lasting candle features the feminine scent of the
                                                                    tuberose flower, with lush orange flower and jasmine,
                                                                    swathed in sandalwood. dianavreeland.com—KD

                                                                                                                                                       Drama Class
                                                                             Assouline’s Roma by Alfonso Cuaron shines a spotlight on the mesmerizing cinematic images depicted
                                                                                in the acclaimed Mexican filmmaker’s and Oscar-winning director’s latest masterpiece. The 172-page
                                                                               tome captures an intimate and unique time and space, where women provided the glue that kept the
                                                                                                          world together, yet were always invisible and inaudible. assouline.com—KD

                                                                                                                                                                            February 2019 americansalon.com         13
MEMBERSHIP
THAT’S RIGHT
FOR you.

                                                                             JO
                                                                          Stylist
                                                             Art + Science Salon
                                                                         MEMBER
                                                                       SINCE 2017

  You’re going to invest a lot of time, sweat, blood and tears. Be patient and
       trust the process. In the end, know that it’s going to be worth it.

  100,000 members strong. PBA celebrates you.
          PROBEAUTY.ORG/JOIN
IT LIST ■
PHOTOGRAPHY: CHRISTIAN DIOR: DESIGNER OF DREAMS, SUPPORTED BY SWAROVSKI, WITH FURTHER SUPPORT FROM AMERICAN EXPRESS AT THE V&A FROM 2 FEBRUARY – 14 JULY 2019. VAM.AC.UK (J’ADORE DIOR); GETTY IMAGES (FORD FOCUS)

                                                                                                                                                                                                                                                                                   J’ADORE DIOR
                                                                                                                                                                                                                                                                                   London’s V&A is paying tribute to the House of Dior in the
                                                                                                                                                                                                                                                                                   museum’s biggest fashion exhibition since Alexander McQueen:
                                                                                                                                                                                                                                                                                   Savage Beauty in 2015. Christian Dior: Designer of Dreams
                                                                                                                                                                                                                                                                                   highlights include designs for Mr. Dior’s early British clients like
                                                                                                                                                                                                                                                                                   author Nancy Mitford and ballet dancer Margot Fonteyn, the dress
                                                                                                                                                                                                                                                                                   worn by Princess Margaret for her 21st birthday celebrations (top),
                                                                                                                                                                                                                                                                                   the iconic Bar Suit, and over 500 objects, with over 200 rare
                                                                                                                                                                                                                                                                                   Haute Couture garments shown alongside accessories, fashion
                                                                                                                                                                                                                                                                                   photography, film, vintage perfume, original makeup, illustrations,
                                                                                                                                                                                                                                                                                   magazines and the designer’s personal possessions. The exhibit is
                                                                                                                                                                                                                                                                                   on display from February 2 to July 14. vam.ac.uk—KH

                                                                                                                                                                                                                                                                                                                                             FORD
                                                                                                                                                                                                                                                                                                                                            FOCUS
                                                                                                                                                                                                                                                                                                                                     Nineties nostalgia is still
                                                                                                                                                                                                                                                                                                                                    going strong: Tom Ford-
                                                                                                                                                                                                                                                                                                                                   era Gucci is now available
                                                                                                                                                                                                                                                                                                                                       at Opening Ceremony
                                                                                                                                                                                                                                                                                                                                    West Hollywood, part of
                                                                                                                                                                                                                                                                                                                                      New York vintage store
                                                                                                                                                                                                                                                                                                                                     James Veloria’s pop-up
                                                                                                                                                                                                                                                                                                                                       shop. Over 100 pieces
                                                                                                                                                                                                                                                                                                                                   from Ford’s time at Gucci
                                                                                                                                                                                                                                          BAND AIDE                                                                                (1994 to 2004), including

                                                                                                                                                                                                                     While Mother Nature is still keeping us guessing, spring                                                          gowns, silk tops, satin

                                                                                                                                                                                                                     has sprung for CFDA designer Colette Malouf, whose new                                                        button-ups, leather pants

                                                                                                                                                                                                                     collection of hair clips, bobby pins and headbands, like                                                     and accessories, are up for

                                                                                                                                                                                                                     the one seen here, feature quintessential colors and floral                                                  grabs through early March.

                                                                                                                                                                                                                     motifs—perfect for the modern woman who still wants to                                                            jamesveloria.com—KH

                                                                                                                                                                                                                     wear flowers in her hair. colettemalouf.com—KD

                                                                                                                                                                                                                                                                                                              February 2019 americansalon.com             15
THINK TANK ■

                           HIS
                            &HERS
                               JACQ & JACK BRINGS AN INNOVATIVE SALON
                                   CONCEPT AND FRESH AESTHETIC TO AN
                                   EXPANDING ORLANDO NEIGHBORHOOD.

 CLOCKWISE FROM
 TOP LEFT The
 barbershop has
 three chairs and a
 cozy waiting area;
 the entrance to the
 Primprose Room;
 salon owners
 Tiffany Cameron
 and Nate Alfonso;
 nail stations inside
 the Primprose
 Room.

               16 americansalon.com February 2019
L
                     ake Nona in Orlando, FL, also known
                     as Medical City, is undergoing a
                     renaissance of sorts. Tiffany Cameron
          and Nate Alfonso saw that as an opportunity,
          and jumped 2,500 miles from LA to introduce
          a new salon to the community. Aptly named
          Jacq & Jack, the 3,000-square-foot beauty
          spot takes a his and hers approach. Cameron,
          who has a background in hairstyling and
          skincare, and Alfonso, a business owner,
          officially opened the salon in August 2018 in
          Town Center, an area that is rapidly booming.
          Behind Jacq & Jack sits a 4M-square-foot
          retail, dining and entertainment development,
          and Lake Nona has plans to introduce a clear
          crystal lagoon, bringing the beach to an
          otherwise landlocked Orlando. “They have so
          many great innovative outlets here, and we
          wanted to be a part of something from the
          ground up,” Cameron says. “We’re in phase
          one, but developments are happening every
          single day.”
                As for the salon concept, Cameron took
          care to offer both the his and the hers, down
          to the smallest details. “I wanted to make
          sure that we were allowing that separation
          of space to give each area exactly what it
          needs,” she says. “It really caters to men
          on the barbershop and caters to women
          on the salon side.” On opposite ends of the
          entrance area, which offers cozy seating and
          a coffee shop that serves everything from
          cappuccinos to small pastries, is the salon
          and the barbershop. Additionally, there is
          a color processing area and the Primprose

                                                                                                                                                                       PHOTOGRAPHY:VANESSA BOY
          Room, a dry bar, nails, makeup, medi skincare,
          lashes and events area. Each has its own vibe,
          though the entire space has a minimalist style
          with a West Coast sensibility. “We’re going
          for this clean, modern, lifestyle feel,” Cameron
          adds. “The focus is on the artists and the
          craft.”—Kristen Heinzinger

Caption to come here
Olorerio omnis ea coribus
elique verorro voluptaque
cus sit, voluptur, venihil
ipsum doluptate magnatia
antorepe ne volupta doluptu
riaepudit aute reriti quias
quo mincto blab id et reic
tem esed et

           CLOCKWISE FROM TOP Art by a local artist hangs near the styling stations; pink, plush pedicure chairs add to the Parisian vibes; the fully stocked coffee
           shop in the entrance; makeup stations in the Primprose Room.                                         February 2019 americansalon.com 17
• A new Generation of color technology
NO MORE BLEACHING!                           • Lightens tinted or natural hair & deposits color
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 UP TO 5 LEVELS OF LIFT                      • The original 2-in-1 lift and deposit formula

              Available at Professional Beauty Distributors
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THINK TANK ■
                                                                                                                    MAGIC MIRROR
                                                                                                                    THE COLOR CONSULTATION has officially entered the
                                                                                                                    future—Coty recently unveiled the Wella Professionals
                                                                                                                    Smart Mirror, which uses augmented reality to enhance the
                                                                                                                    haircolor experience, from the consultation to aftercare. The
                                                                                                                    mirror uses the CareOS operating system and was created
                                                                                                                    with the help of Wella Professionals hairstylists and salon
                                                                                                                    owners to ensure that it’s practical for use in the salon. It can
                                                                                                                    be run on devices including tablets or smartphones, making
                                                                                                                    it portable and useful for salons of any size.
                                                                                                                    The Smart Mirror key features include:
                                                                                                                    ■ Live AR haircolor try-on that allows real-time visualization
                                                                                                                       of color in the mirror during the consultation phase
                                                                                                                    ■ Facial recognition technology that enables the retrieval of
                                                                                                                       past looks and services
                                                                                                                    ■ Curated feed of content, including trending and classic
                                                                                                                       looks, to allow the client to browse for inspiration
                                                                                                                    ■ 360-degree video capture of the hair at every angle,
                                                                                                                       eliminating the need to use another mirror to see the final
                                                                                                                       result, with the ability to share images on social media
                                                                                                                    ■ Connected mobile application, allowing stylists to stay in
                                                                                                                       touch with their clients in between visits. Clients can also
                                                                                                                       access the platform from anywhere to connect with their
                                                                                                                       stylist, get product recommendations, personalized tips
                                                                                                                       and trends or schedule an appointment
                                                                                                                    ■ Touchless technology that responds to swipe hand
                                                                                                                       gestures, enabling a seamless experience.—KH

                        BUILDING YOUR BRAND
                        SOCIAL MEDIA IS RESHAPING THE WORLD as we know it,                                         Treat Everyone as if They
                        and its power is ubiquitous. According to a Statista report, the                           Matter, Because They
                        power of social networking is such that the number of monthly                              Do. Don’t be the person
                        active social media users is expected to reach some 3.02 billion                           who ignores the little guy,
                        by 2021—that’s nearly a third of the Earth’s population. So it                             because in a connected
                        should come as no surprise that, when used strategically, social                           digital world, you never
                        media can be one of the most powerful forms of marketing at                                know how people will grow
                        your disposal.                                                                             from one day to the next.
                               If you dig a little deeper into the world of social media                           I hate nothing more than
                        and marketing, there’s influence: the overwhelming effect                                  to see a person shamed
                        that a person or brand has on media users. While platforms                                 by an “expert” for asking a
                        like Facebook and Instagram continue to evolve, more users                                 question at a conference,
                        are discovering the power of influence and how they can use                                when the entire point of
                        it to shape their personal brands. At surface level, developing                            attending is for them to
                        a personal brand may seem daunting, but it’s easier than you                               learn. Being a figurehead
                        may think.                                                                                 comes with responsibility.
PHOTOGRAPHY: COURTESY

                               Cynthia Johnson, co-founder of the Los Angeles-based                                Get Out of Your Safety
                        branding agency Bell + Ivy, delves into the process of going                               Bubble. There are people who have no idea who you are. The
                        from unknown to influencer in her newest book, Platform: The                               longer you sit in the small world of influence you have created,
                        Art and Science of Personal Branding (Lorena Jones Books,                                  the more out of touch you will become. Don’t speak at the same
                        February 2019). Here, a couple of her must-follow rules for                                conferences every year on the same topics. Every industry
                        developing a brand.                                                                        changes, even yours. penguinrandomhouse.com—MM

                        Adapted from Platform: The Art and Science of Personal Branding Copyright © 2019 by
                        Cynthia Johnson. Published by Lorena Jones Books, an imprint of Penguin Random House LLC                            February 2019 americansalon.com        19
TAYLOR
                                         Beacon Alumni
                                                MEMBER
                                              SINCE 2017

I am a professional. I am licensed.
 I am

     The beauty industry needs your support to
  protect cosmetology licensing from deregulation.

            Text PROBEAUTY to 52886
BEAUTY VAULT ■
                                                                                                         Curl Power
                                                                                                                    DISCOVER THE TOP PRODUCTS TO KEEP
                                                                                                                        CURLY HAIR HEALTHY AND HAPPY.
                                                                                                                About 85 percent of guests that walk through any salon door have
                                                                                                               texture to their hair, whether it’s a minimal wave or the tightest coil,
                                                                                                                    says Daryce BrownWillis (@styledbyreece), owner of A Curl Can
                                                                                                                    Dream in New York and a Mizani educator. That’s why it’s crucial
                                                                                                                    to understand how to enhance texture, not only to build a ticket
                                                                                                                    but to give clients options. “Right now, curly hair is on the cover
                                                                                                                    of every magazine, it’s in movies and on TV, so more women are
                                                                                                               embracing their natural texture or they’re trying to get it,” she says.
                                                                                                                 “But there’s no one size fits all, even if you fall into traditional curl
                                                                                                                pattern categories—curls are just as unique as fingerprints. It’s not
                                                                                                                  a matter of which product is better, but which product to pick for
                                                                                                                   the results the client wants.” Here, check out a few products that
                                        “The best way for curls to flourish is to define them when             will keep your curly-haired clients coming back.—Kristen Heinzinger
                                         they’re wet. Use your fingers instead of a comb to allow
                                                                                                                                     For tips on curl consultations, care and styling,
                                          clusters of curls to form.”—Michelle O’Connor, creative
                                                                                                                                          go to americansalon.com/hair/curl-guide.
                                             director, The Salon by INSTYLE Inside JCPenney

                                                    MATRIX TOTAL RESULTS CURL
                                                                                                                                                ECRU NEW YORK CURL
                                                    PLEASE CONTOURING LOTION
                                                                                                                                                PERFECT REJUVENATING
                                                    CURL CONTROL LEAVE-IN is
                                                                                                                                                MOISTURE MIST is an anti-
                                                    color-safe, boosts body, bounce
                                                                                                                                                frizz curl activator made
                                                    and shine, nourishes with light
                                                                                                                                                with Kalahari melon seed
                                                    moisture for definition, and
                                                                                                                                                and avocado oils to restore
                                                    fights breakage and dryness.
                                                                                                                                                moisture and glycerin and
                                                    matrix.com
                                                                                                                                                calm frizz. ecrunewyork.com
                                                                                                R+CO TWISTER is a primer
                                                                                                for curly hair that helps
                                                                                                define coils and leaves
                                                                                                strands soft. Ingredients like
                                                ABBA CURL PREP FINISH                           pequi fruit oil and shea butter
                                                SPRAY is formulated with                        help prevent frizz and add
                                                                                                shine. randco.com                                       ORIBE CURL GLOSS HYDRATION &
                                                hydrolyzed quinoa, barley
                                                                                                                                                        HOLD is a lightweight glossing gel
                                                and soy proteins to restore
                                                                                                                                                        that adds shape and shine. Passion
                                                hair fibers and de-frizz, while
                                                                                                                                                        flower, jicama and cupuacu extracts
                                                grapefruit extract helps retain
                                                                                                                                                        fight humidity and deeply condition
                                                moisture and avocado oil
                                                                                                                                                        hair for soft yet defined curls and
                                                balances pH for softness.
                                                                                                                                                        all-day hold. oribe.com
                                                pureabba.com
PHOTOGRAPHY: COURTESY JCPENNEY SALONS

                                                                                               REDKEN FRIZZ DISMISS
                                                                                               MASK is part of the reinvented
                                                      TRUSS PROFESSIONAL FLUID                 collection of products, and                     BIOLAGE STYLING CURL
                                                      FIX defines curls and provides           provides humidity protection                    DEFINING ELIXIR is a
                                                      volume at the roots, and features        and smoothing benefits via                      texturizing gel with medium
                                                      a thermal blocker to help recover        new technologies that are                       hold for natural movement.
                                                      hair structure, the Bio-Affinity         infused with sustainably                        Blue agave nectar acts as a
                                                      Complex to repair damaged hair           sourced Babassu oil.                            hair treatment, helping to
                                                      cuticles, and proteins to protect        redken.com                                      heal split ends and prevent
                                                      strands from environmental                                                               frizz. biolage.com
                                                      elements. trussprofessional.com
                                                                                                                                            February 2019 americansalon.com          21
There’s An App
       For That?
                     READ

                               COVER TO COVER

                                     ANYTIME,
                                   ANYWHERE,
                                    FROM ANY
                                      DEVICE.

   Available for download on
    iTunes and Google Play
BEAUTY VAULT ■
                                                                                     PAUL MITCHELL LIMITED EDITION INVISIBLEWEAR
                                                                                     EXPRESS ION STYLE+ 1” IRON is a versatile tool
                                                                                     that can style hair straight, wavy or curly. It features
                                                                                     digital temperature control with LCD display, heats
                                                                                     to 410 degrees Fahrenheit and has dual voltage for
                                                                                     international use. paulmitchell.com

                                               BABYLISSPRO MIRACURL3 allows
                                               stylists to create three different
                                               curl sizes, from tight to loose and
                                               relaxed, by pushing a button that
                                               adjusts the titanium curl chamber.
                                               babylisspro.com

                                                                                                            DYSON AIRWRAP is a styler that
                                                                                                            uses jets of air to create voluminous
                                                                                                            curls, natural waves and smooth
                                                                                                            finishes via several attachments,

                             Gear Patrol
                                                                                                            including the Soft Smoothing Brush
                                                                                                            (seen here), which creates volume
                                                                                                            and a blow-dry finish. dyson.com

                              REFRESH YOUR STYLING KIT WITH THESE
                              MUST-HAVE TOOLS.—KRISTEN HEINZINGER

                        WAHL MENTOR CLIPPER is a new
                        addition featuring detachable high-
                        performance blades, a brushless                                             HOT TOOLS PROFESSIONAL
                        motor that enables less maintenance,                                        BEE BEAUTIFUL SALON
                        two speed levels and constant speed                                         IONIC DRYER has negative
                        that won’t bog down the motor with                                          ions that help maintain a
                        heavy-duty haircutting. wahlpro.com                                         neutral charge on the hair’s
                                                                                                    surface for a smooth look and
                                                                                                    reduced static. Ceramic emits
                                                                                                    far-infrared heat to seal the
                                                                                                    hair cuticle and reduce frizz.
PHOTOGRAPHY: COURTESY

                                                                                                    hottools.com

                                                                                                                         February 2019 americansalon.com   23
We G o t a
  Mak    e o v e r

        Head to

   to see our new look.
TALK SHOW ■
                             Young Americans
                                                       KEVIN NGUYEN

                                  K
                                         eevin Nguyen (@yakuzabarber) grew up in a family
                                          of hairstylists, but joining the beauty industry
                                          wasn’t a sealed deal for him. It wasn’t until his father
                                          introduced him to barbering that his interest really
                                  piqued. Now the winner of Wahl’s Barber Battle and a new
                                  member of the Wahl Education and Artistic Team [W.E.A.T.],
                                  he can’t imagine doing anything else.—Michelle McKelvey
                          KEVIN
                        NGUYEN
                                   AHA MOMENT
                                   I wasn’t sure if I wanted to follow the same path as my
                                   family. My father eventually introduced me to barbering,
                                   and the more hair textures I came across, the more
                                   interested I became.

                                   TRAINING DAYS
                                   Fortunately for me, my parents opened up a barbering
                                   college—California Barber and Beauty College—and that’s
                                   where I went for my education.

                                   CLAIM TO FAME
PHOTOGRAPHY: COURTESY

                                   A career high-point for me was owning my own shop at a
                                   young age, but my most recent accomplishment was winning
                                   the Wahl Barber Battle and being given an honorary
                                   one-year term as a W.E.A.T. member.

                                   SOCIAL BUTTERFLY
                                   My Instagram handle is @yakuzabarber, and you can also
                                   search the hashtag #yakuzabarber to see more of my work.

                                   WORDS TO LIVE BY
                                   “Our greatest glory is not in never failing, but in rising every
                                   time we fall.”—Confucius

                                   SECRET WEAPONS
                                   I’ll use anything that Wahl creates—they’re the most reliable
                                   tools for barbers and stylists.

                                   MY MENTORS
                                   My mom and dad have been my biggest mentors throughout
                                   my life, and that still holds true to this day!

                                   BUCKET LIST
                                   I constantly dream of traveling the world and donating my
                                   services to the less fortunate.

                                   BRIGHT FUTURE
                                   My time as a W.E.A.T. member is just getting started. I’m
                                   looking forward to sharing my education and passion around
                                   the world.
                                                                                          February 2019 americansalon.com   25
TEAR SHEETS ■

                                 Scotch
                                     with aTwist
                                     Dylan Brittain, international artistic director at Rainbow Room International,
                                     experiments with color to create looks that are out of the ordinary.

                The dexterous hands of Dylan Brittain, owner of Rainbow Room International’s George Square Salon in Glasgow, Scotland, and a Schwarzkopf
                UK ambassador, worked his magic to create Kroma, a collection that focuses on the purity and power of color to draw parallels between the
                individual and individuality. To get the hair just right for the shoot, Brittain used a variety of color techniques and processes. “For the bolder
                looks, I prelightened the hair prior to applying the bright haircolor,” says Brittain, adding that color-blocking and color paneling techniques
                were likewise key. “Kroma’s blunt hair shapes and pops of color are what’s on-trend for 2019.”—Kelley Donahue

                26 americansalon.com February 2019
PHOTOGRAPHY: JOHN RAWSON @ WWW.THERAWSONPARTNERSHIP.NET; MAKEUP: MADDIE AUSTIN; FASHION STYLING: CLAIRE FRITH

                                                                                                                OPPOSITE PAGE Dylan
                                                                                                                Brittain created a short
                                                                                                                bob shape that was cut
                                                                                                                above the ear to showcase
                                                                                                                the model’s facial features
                                                                                                                before creating the
                                                                                                                fringe. Haircolor was then
                                                                                                                panelled through the hair to
                                                                                                                accentuate the entire cut.
                                                                                                                “The red hue paired with the
                                                                                                                dark base provides stunning
                                                                                                                contrast and mega-shine,”
                                                                                                                says Brittain.

                                                                                                                THIS PAGE Before the hair
                                                                                                                was lightened and colored
                                                                                                                with a sunshine-like yellow
                                                                                                                hue, Brittain cut it into a
                                                                                                                super-short pixie shape with
                                                                                                                short fringe, then styled
                                                                                                                the design with texturizing
                                                                                                                spray to achieve a messy,
                                                                                                                edgy vibe.
                                                                                                                                               February 2019 americansalon.com   27
To achieve this look,
Brittain used a color-
blocking technique
in the fringe area,
contrasting the bright
green hues against a
dark brunette base.

     28 americansalon.com February 2019
TEAR SHEETS ■
To achieve a very
choppy finish
resembling a shag
cut, Brittain styled the
hair with Schwarzkopf
Professional OSiS+
texturizing products to
achieve an effortless,
undone finish.

                           February 2019 americansalon.com   29
For this look, Brittain
                                     cut the hair into a
                                     short, blunt bob before
                                     using color-blocking
                                     techniques to play
                                     up contrast between
                                     the dark green hues
                                     and light blonde base.
                                     He then styled the
                                     design super straight
                                     for a sleek, shiny and
                                     smooth finish.

30 americansalon.com February 2019
After cutting the
hair into a pixie
crop, leaving lots
of length on top,
Brittain lightened
and colored strands
to achieve a neon-
like fiery orange
hue. A bit of wax
finished the look,
supplying height
and texture.

                      February 2019 americansalon.com   31
CO-LOCATED WITH
    CORPORATE
      SPONSOR

©2019 QUESTEX MEDIA LLC. ALL RIGHTS RESERVED.
INTERNATIONAL BEAUTY SHOW
2019 SHO FEATURES
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                    PCK Precision Cutting                    Power to The Tools Series #2   The No-Blend Men’s Haircut          The Malay                eave                 Color Melting &
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                    The Art of Razor Cutting                 Let’s Kick Some Brass!         Head-Shape Cutting                  Fades & Fabrics                               Balayage Brilliance
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                 EXTENSIONS                                       MAKEUP &                                  NAIL                                          THE BUSINESS OF BEAUTY
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of Possibilities with Extensions           VISIT IB    YORK.COM                           Salon Policies That ork                       PAUL JOSEPH DIGRIGOLI                           ays to Increase Profitability   10:30am – 11:45am
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Rhythm                                                         GORGEOUS COLOR AND SOFT, LOOSE

 and Hues
                                                                STYLES BLEND TOGETHER IN PERFECT
                                                                 HARMONY IN ANGELO SEMINARA’S NEW
                                                                   COLLECTION FOR DAVINES.

Rich color embellishes styles with a feminine edge in this exclusive collection from Angelo Seminara, created to
commemorate the launch of View, a new demi-permanent color system from Davines that features biodegradable
formulas housed in recycled plastic bottles that tones bleached or lightens natural hair, evens out color, revives
lengths and ends, and covers grays up to 50 percent. “Nothing is over the top and everything is suited to the face
and personality of the model,” says Seminara, who called on View to add dimension, moisture and softness to the
hair in the portfolio. Movement also played a key role. “Looks ranged from soft, loose waves and curly texture to
a long bob with a ’60s feel but without too much volume to keep it cool and young,” says Seminara. “We also had
beautiful long hair that’s dressed with glamorous texture and a silky straight hair look that’s really sharp.”

Photographer ANDREW O’TOOLE           Editor KELLEY DONAHUE

36 americansalon.com February 2019
OPPOSITE PAGE
                                        To achieve this look,
                                           Angelo Seminara
                                       used his Flamboyage
                                       technique to achieve
                                            beautiful natural
                                             highlights, then
                                              used View as a
MAKEUP/STYLING: ANGELO SEMINARA TEAM

                                           gloss to enhance
                                           the transparency
                                                    of tones.

                                                THIS PAGE
                                            Seminara used
                                         View as a gloss to
                                       enhance the model’s
                                           natural red hair,
                                          keeping it on the
                                          subtle side while
                                        maintaining its soft,
                                            natural texture.
After prelightening
the hair with the
Davines Century
of Light bleaching
system, Seminara
used View to add
shine and sparkle,
and to neutralize the
blonde hue without
it being overtaken
by the tone.
Seminara colored
               the roots with
               Davines permanent
               color and Mask with
PHOTOGRAPHY:

               Vibrachrom before
               using View to refresh
               the mid-lengths and
               ends. “This created
               a seamless blend,
               vibrancy and shine,”
               says Seminara.
                                       February 2019 americansalon.com   39
All
 in the
  Mix
STEPHANIE AND ASHLEY GAMBLE
PUSH HAIR INTO BOLD NEW TERRITORIES
WITH EXTRAORDINARY HUES AND STRIKING STYLING ALTERNATIVES.
Shot for the British Hairdressing Awards, Elements, the latest collection from dynamic hair duo Stephanie and Ashley Gamble,
balances the raw power and fragile beauty of the world around us with a surprising mix of colors, dynamic cuts and hairstyling.
“At its core, it’s all about expecting the unexpected,” say the Gambles. “That’s what makes it so interesting.”

Photographer RICHARD MILES         Editor KELLEY DONAHUE

40 americansalon.com February 2019
OPPOSITE PAGE
After moving through
the purple shade
spectrum—from cool,
dark indigo tones
to bright, pinkish
violet—the Gambles
cut hair into a blunt
shape, incorporating
windswept wisps.
“The look captures
a contradiction of
seasons, with one side
cool, shadowy and
breezy while the other
is warm and bright, as
if lit by the sun,” say
the Gambles.

THIS PAGE
The Gambles called
on beautiful pink and
yellow hues found in a
sunrise to accentuate
this wispy, short,
textured crop.
This look from the
Gambles pairs vibrant
and intense red hues
reflective of a gorgeous
sunset with a sleek and
sultry asymmetric crop.
For this unique look,
                               the Gambles paired
                               a subtle palette of
                               hues reminiscent of a
                               rainbow and sunset
                               with a blunt, straight
                               style and undercut.
PHOTOGRAPHY:

               February 2019 americansalon.com     43
OUT & ABOUT ■

                      CUTTING-EDGE
                      TECHNIQUES AND
                      ARTISTRY WERE
                      IN THE SPOTLIGHT
                      AT REDKEN’S
                      BIANNUAL
                      EDUCATIONAL
                      EXTRAVAGANZA.

                EPIC
                 EDUCATION                                                                                        A model struts her stuff
                                                                                                                  at the Grand Opening.

                SOME 10,000 BEAUTY PROS from 34 countries were
                on-hand at Las Vegas’ Mandalay Bay Resort and Casino
                Hotel in January to witness top hair talent and educators
                take artistry to new heights at Redken Symposium 2019.
                The biannual event shone a spotlight on Redken’s core
                mission, vision and commitment to helping professionals
                learn better, earn better and live best in every aspect of
                their lives.
                     The event kicked off with an exhilarating Grand
                Opening that featured vignettes of life in the Big Apple in
                the wee hours. During the following two days, attendees
                had the opportunity to increase their skill-sets by taking in
                32 classes and panels that encompassed everything from
                haircolor and design to finishing, led by a distinguished
                roster of facilitators such as Redken Global Artistic
                Ambassador Sam Villa and Brand Ambassadors Rebecca
                Taylor and Cassandra McGlaughlin. Additionally, Redken
                Brand Ambassador Rodney Cutler, Redken Celebrity
                Colorist Tracey Cunningham, Redken Brews Ambassador
                Mikey Henger and Redken Global Color Creative Director
                Josh Wood shared their industry secrets in up-close-and-
                personal class segments designed to elevate the craft
                of hairdressing.
                     Business improvement and digital up-selling classes
                were also on the lineup. American Salon earned rave
                reviews for its Pop-Up Magazine, which brought three
                digital stories to life that focused on how to harness social

                  44 americansalon.com February 2019                            A performer fires up the crowd.
and digital media to become a standout brand. Publisher
      Brett Vinovich and Editorial Director Kelley Donahue joined
      forces with successful salon owner Kelly Cardenas, who
      shared advice on how to brand yourself on social media
      while acclaimed photographer Eric Ita showed attendees
      how to take great pictures that capture and build a brand’s
      personality. Cardenas and Ita then teamed up to conduct a
      Facebook Live onstage.
           “The Redken Symposium was more than an event; it was
      a multitude of moments that create an experience,” said Sheri
      Doss, VP of Education Worldwide – Redken and Pureology.
      “I have dedicated my entire adult life to helping salon
      professionals have a place to call home, a tribe to belong to,
                                                                                  American’s Salon’s Pop-Up Magazine class featured Brett Vinovich, Kelly Cardenas,
      and working alongside the best in the industry, all of whom                 Kelley Donahue, Eric Ita, Delaney Deiro, Davide Lanuto and Arlene Acido
      are committed to providing education that helps stylists live
      their best life.”—Kelley Donahue

  Celebrity colorist Tracey Cunningham
  shares color techniques.
                                                                                  Sam Villa perfects a colorful bob.

Artist Adam Browne’s class on
color earned rave reviews.

                                                 Redken’s Josh Wood talks color   Mikey Henger, Redken Brews global
                                                 with Sheri Doss and the crowd.   ambassador, showcased grooming.
                                                                                                             February 2019 americansalon.com              45
american dream

 FAMILY
    TIES                                            THE ZAZÚ SALON GROUP IS CELEBRATNG 40 YEARS
                                                    AS A CHICAGO BEAUTY STAPLE.

 S
           alvatore Segretto opened his first salon, Zazú, in 1979 in
           the Chicago suburb Hinsdale after a life-changing trip to
           the hairdresser’s mecca of the day: Sassoon Academy
 in London. “I fell in love with the instant gratification of creating
 something, and I realized I could make people happy, which
 is really what this business is all about,” he says. His biggest
 takeway from Sassoon was to seek perfection. “Equally important,
 I learned that if you really love what you do, it gets through to
 the people around you,” he adds. That mentality has kept him
 at the top of his game four decades and five locations later, and
 it’s an attitude he’s passed on to his three sons, who joined Zazú.
 Anthony is a licensed hairdresser; Sean, who has an inventory
 background, is in charge of purchasing; and Michael, who has
 accounting experience, runs strategic development.
         Zazú’s success didn’t come without work. “One thing that
 helped us grow was an extensive training program [and facility]
 I developed,” Salvatore says. “Today, we’ve trained hundreds
 of talented hairdressers in the area.” With four salons and a
 barbershop, White Buffalo, the business continues to evolve. Its
 training facility is undergoing a renovation and expansion, which
 will host the L’oréal Professionnel Expert Network in May, and
 the Naperville location was recently rebranded and introduced a
 rewards program for clients that gives free services for a certain
 amount of product purchased.                                            FROM TOP Zazú is celebrating 40 years
         “My goal has always been to provide the best service             in business; Salvatore Segretto (center
                                                                          right) with his sons Sean, Anthony and
 wherever I am,” Salvatore says. “There’s always room to improve.          Michael; the salon group expanded to
 It’s a fashion business, and you have to be willing to change. And,         include a barbershop, White Buffalo.

 I’ve never lost passion for what I do.”—Kristen Heinzinger

      46 americansalon.com February 2019
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