An Introduction to Wakefern Food Corp - Wil Magistrelli Director Wholesale/International Sales - Italianfood.net
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An Introduction to Wakefern Food Corp. Wil Magistrelli Director Wholesale/International Sales
WHO WE ARE
• A leader in the supermarket industry and in corporate responsibility
• Family-owned and operated businesses at the heart of every community
Click to •
•
Our Associates are the key to our success
We help independent grocers compete & win
edit Master • Cooperative model leverages technology, marketing & product
development
• Co-op members who nurture the health and well-being of our communities
title style
BY THE NUMBERS
• We’re #1 - Wakefern is the nation’s largest retailer-owner cooperative
Founded in 1946 as a cooperative of eight • $18.3B in sales in 2020
independent grocers, Wakefern Food Corp. has • 363 retail supermarkets independently owned and operated by nearly 50
grown into a supermarket industry leader and cooperative members across the Northeast
retail powerhouse in the Northeast. • Together with its member organizations, Wakefern employs 80,000
associates across 9 states
• Among the largest employers in NJ
• Wakefern operates over four million sq. feet of warehousing located in
NJ and PA
• Wakefern’s transportation fleet, one of the largest private fleets on the
east coast, travels more than 50 million miles annually 2
The Partners In Caring fund Wakefern introduces
solidifies ShopRite’s decades ShopRite’s award-winning
Eight independent New Jersey Wakefern launches long commitment to fighting exclusive store brands,
Grocers join together to form ShopRite’s iconic food insecurity and has since Bowl & Basket and
Can Can Sale. donated more than $51 million Paperbird.
Wakefern Food Corp.
1946 1951 1971 1995 1998 2016 2019 2021
Wakefern members begin Now known as Price Rite Today, nearly 50 member families operate
The Wholesome Pantry
operating under one Marketplace, Price Rite opens its 363 supermarkets under six store banners
private-label brand offers free-
name, ShopRite, to first store in Springfield, MA. throughout the Northeast and Mid-
from and organic foods with
solidify their partnership. Atlantic. Wakefern is committed to fighting
clean ingredients.
food insecurity in the communities it
serves as well as supporting a more
sustainable future.
Since its founding in 1946, Wakefern and its stores have
donated over $51 million to charitable foundations.
3OUR BRANDS
Wakefern’s original supermarket, dedicated to helping customers A unique shopping experience, one with a meaningful, diverse
and their communities thrive by fighting food insecurity, and locally-considered product selection. Helping customers take
supporting the special needs community and serving the nearly care of their family with affordable, healthy, wholesome food.
280 communities where stores operate.
A wholly-owned subsidiary of Wakefern Food Corp, is a high
volume, multi-product line producer of Bowl & Basket milk and
spring water, orange juice, iced teas, and drinks for Wakefern retail
banners ShopRite and Price Rite Marketplace..
A specialty supermarket known for its unique and fresh prepared
Since its opening in 1954, Fairway Market has become known for
foods. In its early days, it catered to a demanding clientele of
its variety, providing fresh foods, small-batch goods, specialty
chefs seeking exciting, unexpected products.
imports, and foodie finds—all at a great value.
A hyper-local, family-oriented store offering high-quality, fresh foods, A destination for locally grown and sourced produce and
as well as restaurant-quality take-home meals at affordable prices products, prepared foods, baked goods and community events.
4Italian Food Sales coming out of Covid-19
Vaccinated Shopper Behavior
6Vaccinated Shopper Behavior
7Vaccinated Shopper Sales trend by
Channel
8Household Penetration March-April
Numerator Insights, March to April, Mini-America Static
Total US HHs % HH Penetration Index
Bread/Pasta/Sauces/Olive Oils 2019 2020 2021 20 vs. 19 21 vs. 20 21 vs. 19
Red Pasta Sauce 41.3% 53.1% 39.2% 129 74 95
Olive Oils 17.6% 24.5% 19.4% 139 79 110
Pasta 13.8% 20.0% 14.2% 144 71 103
White Pasta Sauce 10.5% 14.3% 10.7% 137 75 102
Packaged Italian Bread 9.2% 10.7% 7.7% 116 72 84
Frozen & Desserts 2019 2020 2021 20 vs. 19 21 vs. 20 21 vs. 19
Frozen Dinners & Meals 55.3% 59.5% 57.1% 107 96 103
Frozen Pizza 41.7% 52.5% 44.5% 126 85 107
Frozen Pasta & Noodles 6.4% 7.8% 6.2% 122 80 98
Gelato 4.4% 4.8% 4.1% 109 85 92
Asian Appetizers 8.7% 11.1% 11.3% 127 102 129
Mexican Appetizers 7.0% 8.8% 7.6% 126 87 110
Meats & Cheeses 2019 2020 2021 20 vs. 19 21 vs. 20 21 vs. 19
Mozzarella 25.5% 32.5% 26.9% 127 83 106
Parmesan 14.2% 19.1% 15.3% 135 80 108
Italian Sausage 8.6% 12.7% 9.9% 147 77 114
Ricotta Cheese 7.3% 10.0% 8.0% 136 80 109
Pesto & Other Pasta Sauce 3.3% 4.2% 3.4% 127 81 102
Prosciutto/Italian Specialty-Mainstream 1.8% 1.7% 2.2% 96 127 122
Prosciutto/Italian Specialty-Deli 0.6% 0.6% 0.8% 99 136 134
Mascarpone 0.5% 0.4% 0.5% 85 127 108
Gorgonzola Cheese 0.5% 0.5% 0.4% 91 94 85
Prepared Meals 2019 2020 2021 20 vs. 19 21 vs. 20 21 vs. 19
Pizza-Prepared 13.8% 11.4% 10.9% 83 96 79
Pizza-Prepared Take & Bake 4.8% 5.0% 4.5% 105 89 94
Pizza-Prepared Ready to Eat 4.5% 2.7% 2.7% 59 102 61
Italian-Prepared 1.6% 2.0% 1.8% 122 94 115
Sushi-Prepared 9.0% 7.7% 10.8% 86 140 121
Hot Dogs, Sausages, & Bratwurst-Prepared 7.8% 5.2% 6.3% 66 121 80
>120 >80 >105
9
© 2021 Nielsen Consumer LLC. All Rights Reserved.Italian sourced products are outperforming total store growth
Sales of Italian sourced products compared to Total Store – Latest 52
Weeks
Products from Italy $M Total Store $M
2019 2020 2021
2019 2020 2021
$65.1
$62.3
$58.7
+4.4%
$382.3
+11.3%
$343.5
$285.2
$76.6 $87.3 $96.2 $13.4 $14.1 $14.7
Total Products
from Italy $ Total Store $
Trend Trend
ShopRite Total Market ShopRite
ShopRite Total Market ShopRite
Source: NIelsenI Scanning – Total ShopRite Market (ShopRite + RM xAOC) Categories with Origin = Italy NieslenIQ SuperCategories– 52 weeks to 5/15/21
10
© 2021 Nielsen Consumer LLC. All Rights Reserved.Pasta & Sauce lead, but Meat, Cheese & Beverages are growing fast
Top Categories of Italian Sourced Products $M– Total ShopRite Trade Area -
Latest 52 Weeks
2021 2020 2019
SAUCE/MARINADE
PASTA, RICE, DRY BEANS & GRAINS
BEVERAGES
OILS/BUTTER/MARGARINE SPREADS
CHEESE
VEGETABLES
CANDY, GUM, MINTS
LUNCHMEAT
COOKING WINE AND VINEGAR
DESSERTS
$0.0 $10.0 $20.0 $30.0 $40.0 $50.0 $60.0 $70.0 $80.0 $90.0
Source: NIelsenI Scanning – Total ShopRite Market (ShopRite + RM xAOC) Categories with Origin = Italy – NieslenIQ Super Categories – 52 weeks to 5/15/21
11
© 2021 Nielsen Consumer LLC. All Rights Reserved.Thank You
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