ALL IN NYC: The Roadmap for Tourism's Reimagining and Recovery JULY 2020 - The Coalition for NYC Hospitality & Tourism ...
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ALL IN NYC: The Roadmap for Tourism’s Reimagining and Recovery JULY 2020
01/ Introduction P.02
02/ What’s at Stake? P.06
03/ Goals P.10
The Coalition for NYC Hospitality & Tourism
Recovery is an initiative of NYC & Company.
04/ A Program in Three Stages P.12
As the official destination marketing and
convention and visitors bureau for the five
boroughs of New York City, NYC & Company 05/ Our Campaign Platform: ALL IN NYC P.16
advocates for, convenes and champions New
York City’s tourism and hospitality businesses
06/ Marketing Partnerships P.30
and organizations. NYC & Company seeks
to maximize travel and tourism opportunities
throughout the five boroughs, build economic 07/ Success Metrics P.32
prosperity and spread the dynamic image of
New York City around the world.
08/ Summary P.36
09/ Acknowledgements P38
1
—Introduction
In early 2020, as the coronavirus spread
from country to country, the world came
to a halt. International borders closed
and domestic travel froze. Meetings,
conventions and public events were
postponed or canceled. Restaurants, retail
stores, theaters, cultural institutions and
sports arenas shuttered. Hotels closed
or transitioned from welcoming guests to
housing emergency and frontline workers.
While we effectively minimized the spread
of Covid-19 in New York City, thousands
of our loved ones, friends, neighbors and
colleagues have lost their lives to the virus.
Our city feels, and is, changed.
2 3
We launched The Coalition for NYC our city’s story anew. As in every great New
Hospitality & Tourism Recovery in May York story, the protagonists have a deep
2020 to bring together all sectors of our sense of purpose and must work to achieve
visitor economy to drive and aid recovery. their greatest potential.
We made efforts to support Asian/Asian
American neighborhoods like Chinatown and When our city became the focal point of the
Flushing as they were the first impacted, and global pandemic, our doctors, researchers
later expanded our work when the scale of and healthcare institutions—the greatest in
the crisis became clear. At the time, pivoting the world—worked tirelessly and heroically
to a “new normal” seemed like it would be to scale their knowledge and build capacity.
some of the most important work we would And everyday New Yorkers rallied to comply
ever do. with quarantining, mask wearing and social
distancing protocols—even as they rallied for
Then, on May 25, 2020, America watched in justice.
horror as George Floyd died at the hands of
four now former Minneapolis police officers. Together, with our trademark toughness and
This was just the latest disturbing death smarts, NYC has had success in flattening
highlighting a historical pattern of injustice the curve. Our future relies on keeping these
against the Black community. Nationwide commitments.
protests ensued, with calls for the reform
of systems that have pained and deprived Now, while we write the next chapter, we see
Black and Brown people for generations. these two efforts as intertwined. It’s time to
envision, plan, build, share, co-create and
Defining a new normal attained an even more redefine what it means to be the greatest city
profound significance. in the world—both while living with Covid-19
and planning for a post-Covid-19 reality.
This Coalition—which represents not only
some of the most significant economic Driven by our love for everything New York
engines and job creators of our city, but also City is and all it has yet to become…
its diverse cultural heart and soul—is taking
a new look at what we bring to the table and Anchored by public health vigilance…
how we can, through this work, help create
this new normal. Fueled by creativity and innovation…
Amid this profound moment of reckoning, And doing our part to foster an inclusive,
it became clear that we must take a equitable recovery across the five
stand against the systemic inequality and boroughs…
injustice that contributed to the pandemic’s
disproportionate impact on Black and Brown Our Coalition commits to ensuring that New
communities. We further recognize that the York City’s tourism and hospitality industries
City’s Asian/Asian American communities will emerge stronger, brighter, together.
continue to face dire consequences as a
result of Covid-19.
As our work developed, we also understood
that this was a moment when we could write
4 5
2
—What’s
at Stake
Tourism has long been a driver of
economic prosperity for New York City. In
2019, New York City’s travel and tourism
industry marked its 10th consecutive year
of record growth, welcoming 66.6 million
visitors (up 2.4% from 2018), supporting
over 403,000 jobs across the five
boroughs and generating almost $7 billion
in state and local taxes including $4.9
billion in the City. With more than 13.5
million international visitors and 53 million
domestic travelers last year, New York is
the most popular big-city destination in
the US.
From international events, such as
WorldPride, the NYC Marathon and the
US Open Tennis Championships to local
parades and celebrations; Broadway
theater to hundreds of large and small
performing arts organizations; major
museums, cultural institutions and tourist
attractions to small and entrepreneurial
businesses like Queens Night Market and
The Bronx Beer Hall; and near countless
world-class dining and shopping
establishments, New York City is home to
experiences not found anywhere.
6 7
02 / WHAT'S AT STAKE WHAT'S AT STAKE / 02
The City’s dynamic hotel sector, with more than 124,000 2019
rooms in inventory across the five boroughs, attracted 28
million hotel guests generating more than 38.85 million 66+ MILLION $71+ BILLION 403k JOBS $7 BILLION
room nights in demand and driving the occupancy rate to visitors in economic activity 9% of NYC employment in local tax revenue, saving
87.5% on the year, the highest in the United States. Hotel NYC households and average
of $2185 annually
taxes alone generate almost $1 billion annually to the City
to support a wide array of city services and programs.
66.6
65.0
62.8
53.1
51.5 All this economic activity drives one of the most powerful
49.7
job creation engines in the City’s economy. However,
the pandemic has put the travel and tourism ecosystem
under unprecedented pressure. As a result of travel and
other restrictions, tourism slowed to a halt during the
second quarter of 2020 in New York City and globally.
With Broadway, museums and attractions closed and
13.1 13.6 13.5 restaurants closed or offering only limited and online
service, the job losses have been rapid and steep. As hotel
demand fell by over 50%, occupancy and ADR dropped,
2017 2018 2019 and the sector saw the most severe layoffs in the local
economy, losing over 30,000 jobs by the end of May.
Domestic Visitation (millions)
International Visitation (millions) Before the Covid-19 crisis, over 403,000 people worked
in jobs supported by the travel and tourism economy with
In addition to spending on hotels ($13.5 billion a year), an average annual wage of almost $74,000. Whether
visitors spend $10.5 billion on dining and food. Dining they worked in large hotels or small entrepreneurial
out is the most popular activity in New York City, where shops, tour companies, cultural organizations,
visitors have access to more than 24,000 eating and restaurants or start-ups, this sector is an important
drinking establishments, ranging from our 76 Michelin entry point to the labor force for New Yorkers across the
Star restaurants, including five with three stars, to the generations and a career ladder for New Yorkers from
halal carts on every block and many food festivals. all backgrounds who live and work in every borough of
the City. Bringing these jobs back and reopening these
In total, in 2019, visitor spending rose by $1 billion to $47.4 small businesses are crucial steps for economic recovery
billion in the City, yielding a net economic impact across and will help in dismantling socioeconomic barriers for
the five boroughs of almost $72 billion, including $9.3 and eradicating the prejudicial actions taken toward the
billion in shopping and almost $6 billion in the City’s arts Asian/Asian American and BIPOC (Black, Indigenous,
and cultural institutions, sports, recreation and nightlife. People of Color) communities.
8 9
3
—Goals
Through the lens of hospitality and
tourism, we will seek to:
1. Show New Yorkers, and those in the
greater metropolitan region, the way
forward to safely reconnect with the
city they love through neighborhood
exploration and staycations.
2. Remind the world that New York City
is not only the greatest city in the world
but also a safe place to visit from a
public health perspective.
3. Get visitors excited to travel to New
York City again.
4. Restore confidence among meeting
and event organizers to choose NYC so
a foundation of business is secured for
the future.
5. Reinforce NYC as one of the world’s
most diverse, inclusive and welcoming
cities.
6. Help put NYC’s more than 403,000
tourism and hospitality employees back
to work.
10 11
4 —A Program in Three Stages 12 13
04 / A PROGRAM IN THREE STAGES A PROGRAM IN THREE STAGES / 04
Given the challenges ahead, we recognize the
need to be both ambitious in our thinking and
measured in our approach. Our path forward
will depend on the path of the virus itself and
the continued progress being made against it.
As we saw in June with Governor Andrew
Cuomo’s announcement that visitors from
certain states must quarantine and Mayor Bill
de Blasio’s delay of indoor dining, there will be
starts, setbacks and restarts. This means our
timing must be fluid and our planning must
remain agile.
With this in mind, we envision a program in
three stages: Rise. Renew. Recover. In lockstep
with guidance set forth by Governor Cuomo’s
New York Forward plan and public health
experts, each stage builds on the previous,
and some portions will overlap. Across these
three stages, we will build out messaging in
correspondence to geography, from hyperlocal/
five-borough to regional, domestic and,
ultimately, international.
1 2 3
Our initial focus on hyperlocal is extremely To that end, as we continue the reopening
RISE: Late Spring RENEW: Summer RECOVER: Late summer-fall*
(Current Stage) important because, as we learned following process, we will develop a growing roster of
the financial crisis of 2008, getting New programs designed to drive engagement,
• Inspire New Yorkers and • Launch vibrancy Yorkers to spend in their city through traffic and sales across the five boroughs,
• Focus on education and
those within a short drive campaign as more sectors staycations and other promotions was a from world renowned cultural institutions to
information to rebuild
to connect safely with reopen and New Yorkers key part of our success. We also know neighborhood hidden gems. All will ladder
consumer confidence
their city through new and visitors can that there will be significant opportunity as up to a Revitalization Campaign developed
initiatives confidently enjoy the City we progress through the three stages to to inspire and assure New Yorkers and
• Implement virtual
again increasingly engage regional and national local business with an emotive and unifying
programs for New
• Launch revitalization audiences. rallying cry that captures the feeling we
Yorkers to engage with
campaign have in those moments when we look up
their city through virtual
Simply put: Once New Yorkers actively and around and think, It’s all here in New
programming and content
engage with their city again, so too will the York City. And so am I!
on NYCgo.com
nation and the world.
*The proposed stages and dates are for planning purposes only and will evolve as the situation does.
We will stay nimble to account for starts, stops, changes and setbacks
14 15
5 —Our Campaign Platform: All In NYC 16 17
05 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05
A deceptively simple solution to an
incredibly complex challenge—two
words describe how we feel about
New York City:
Being All In on New York City isn’t a sentiment we have to
try to generate among locals—it’s something that all of us
already feel. We’ve proven we have the strength, courage
and vision to make this city our home. We’ve proven we’re
All In.
The endless possibilities of New York City and its
boroughs are what make it so alluring for those who live
here and so appealing to potential travelers all over the
world. In just two short words, All In expresses one of this
city’s greatest strengths.
All In has two distinct but equally powerful meanings. It
can be read as a statement of dedication to the City or
as a reminder of all it has to offer. This tagline has the
flexibility to accomplish multiple objectives across a range
of channels, locations and audiences.
Through this campaign, we will harness all that is
indescribable and irreplaceable about being in New York
City. No other city has so many experiences, so many
opportunities, so many surprises and so many cultures,
all in five remarkable boroughs. The resulting feeling is
captivating. It’s why so many of us live here and why so
many visit here. Our campaign touchpoints and tactics
throughout each of our three stages of recovery will
attempt to bottle a little bit of this magic by highlighting
the full spectrum of life found across the City. We will
show what keeps New York City vibrant, from around
our boroughs, in our neighborhoods, on our streets and
at our go-to spots. We’ll show that it truly is All In NYC.
That’s why we’re All In on NYC.
We’ll bring the All In NYC story to life through campaigns
and initiatives that celebrate the indomitable All In
spirit of New York City and its residents and encourage
exploration and engagement.
18 1905 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05
Here’s what those will look like in the initial stages and beyond: We will also host a new series of media and influencer FAM
trips focused on Black and Latinx culture and businesses in
Commitments to Meet the Moment and NYC, with particular focus on neighborhoods and communities
Shape Our Future adversely affected by Covid-19 wherever possible.
As we prepare to market all that’s unique to New York City, we In addition, we will continue to provide media and influencer
must heed contextual considerations that are top of mind for FAM trips to Chinatown, Sunset Park and Flushing. We will
New Yorkers and visitors alike. In light of Covid-19, safety is maintain our web and social media presence showcasing Asian/
our priority and is key to inspiring travel and exploration. And it Asian American businesses, cultural organizations, programs
is clear, especially given how the virus has disproportionately and events. We will keep using our content to encourage our
affected the City’s Black and Brown populations, that we must fellow New Yorkers to explore these neighborhoods.
be at the forefront of creating meaningful opportunities for all
communities as we lift our economy back up. We are also introducing an accessibility section of Virtual NYC,
identifying a range of online experiences that people with
disabilities can enjoy, including filters for adaptive activities,
We see these not as momentary conversations, but as
audio description, captions/ASL and neurodiverse programming.
future-defining principles for our industry and campaign. Our
In addition, we are working with the Mayor’s Office for People
program will feature two engagement initiatives to cement our
with Disabilities to promote a series of virtual events in honor
commitments.
of the 30th anniversary of the Americans with Disabilities Act.
Our health and safety protocols and guidelines will incorporate
Equity and Inclusion Strategy information specific to those with disabilities, and we plan to
engage voices from the community to tell real, authentic stories
In partnership with and support of a new roster of BIPOC
that highlight NYC from accessibility points of view.
content creators and media partners, we will make a long-term
commitment to increasingly feature in our channels under-
Finally, we have created the NYC & Company Equity & Inclusion
represented voices who celebrate the City’s diverse culture.
Working Group to affect the way we as an organization do
This will come to life through: business as well as how we hold ourselves accountable for our
actions. This employee-led committee will be a holistic endeavor
• Conducting focus groups with the BIPOC market to better to drive sustained internal and external change and will help
understand their travel patterns, neighborhood inform our agenda, including:
interests and business engagement
• Employing multi-channel effort, including NYCgo’s • Creating and codifying a guiding set of values for
consumer, press and business channels, supporting our organization
BIPOC-owned businesses and initiatives • Defining our role as a destination marketing/
• Organically weaving dedicated content into ongoing management organization in alignment with
editorial plans on NYCgo.com those values
• Promoting content on NYCgo.com in highly trafficked • Suggesting new approaches for recruitment, hiring
verticals and integrating it across the site and training that will build a more diverse team and
• Regularly placing content features in consumer and inclusive workplace
member newsletters • Suggesting a framework for cross-company dialog
• Creating ongoing social posts in NYCgo’s consumer, press • Developing enhanced B2B and B2C messaging,
and business channels, supporting BIPOC-owned content and resources that promote diversity and
businesses and initiatives inclusivity, and reflect our guiding values
• Partnering with cultural organizations, media outlets • Educating and engaging our tourism and hospitality
and others that represent the BIPOC community community in these dialogs
20 21OUR CAMPAIGN PLATFORM: ALL IN NYC / 05
The Stay Well NYC Pledge
Through the Stay Well NYC Pledge, we
will create transparency around Standard
Operating Procedures (SOPs) to restore
confidence and ensure that locals and
Arielle Bobb-Willis, West New York, 2020, 2020.
visitors know that the hospitality, tourism,
arts, culture and entertainment sectors
are aligned on best-in-class cleaning
Digital photograph. Courtesy the artist.
standards. The Pledge also includes
guidance for the consumer to make best
efforts to maintain a safe environment.
The net result will be that consumers,
AN INITIATIVE OF NYC & COMPANY. LEARN MORE AT NYCGO.COM/STAYWELLNYC
whether locals or visitors, will know that
the business community is addressing
health and safety as a top priority. The dual
commitment also shows that consumers
BUSINESSES PLEDGE TO: GUESTS PLEDGE TO:
have a role to play in keeping the curve flat.
Wash our hands frequently Wash or sanitize our hands
before entering
Consumers and member businesses will
Artwork from Art on the Grid, presented by be asked to visit NYCgo.com, where they
Public Art Fund on 500+ platforms citywide,
June 29-September 20, 2020 can view information about the Pledge and Wear masks or face coverings Wear masks or face coverings
download the tool kit/standards. while on the premises, unless it is while on the premises, unless it is
medically unsafe for us to do so medically unsafe for us to do so
Encourage Hyperlocal Exploration
Through Five-Borough Public Art Clean and sanitize all surfaces Use credit/debit or other
Programming and common areas in contactless payment methods
Rafael Domenech, Peripheral poem 68 (countermonument pavilion),
accordance with CDC guidelines when possible
As New York City begins to reopen, we
will support initiatives that encourage
2020. Scanned laser-print on paper, tape. Courtesy the artist.
hyperlocal exploration through free Perform staff wellness checks
outdoor public art and appropriately and require sick employees to Stay home when not feeling well
celebrate NYC as a leader in this genre. stay home
In collaborating with a diverse array of the
City’s world-class cultural organizations
Limit capacity as directed to Maintain 6 or more feet of
including the Public Art Fund, we will not
support social distancing distance from others if possible
only get New Yorkers and day-trippers
interacting with the City again but will also
remind the world of the immense creative
talent and energy of NYC’s emerging Make hand sanitizer and/or Use hand sanitizer throughout
artists, and showcase the five boroughs handwashing facilities available our stay
as an outdoor art gallery to explore this when possible
summer and beyond.
Inspired by our colleagues at Explore Asheville. Businesses are encouraged to adapt each practice to suit their specific need.
By posting the Pledge publicly, you agree to adhere to these guidelines to the best of your ability.
22 2305 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05
Support Industry Segments
We’ll help our members drive engagement
and sales through an ever-expanding
range of initiatives, such as:
“Welcome Back” Content Spotlights.
In partnership with Cherry Bombe,
the country’s largest media company
dedicated to supporting women in the
food industry, we’ll ask restaurants to
share videos of how they’re reopening and
what they’re doing to welcome back their
guests in this new normal, showcasing
chefs and staff to put a face on these
small businesses. Through the use of our
hashtags, that content will be featured
on NYCgo’s and Cherry Bombe’s social
channels, with additional feature content
then developed for the most compelling
stories. Particular emphasis will be placed
on chefs and restaurant owners of color
and those with locations in the most Large-Scale Consumer Promotion Regional Partnerships and tell us why they’re “All in on NYC.” We
vulnerable neighborhoods most impacted Celebrating the City’s Reopening. When will begin this outreach at the start of our
by these crises. We will then roll this out most tourism sectors officially reopen, we A “New York for New Yorkers” Partnership Revitalization Campaign and continue
to additional tourism sectors such as will launch a massive Vibrancy Recovery to Capture Reciprocal Intrastate Travel. at least through the end of 2020. This
hotels, attractions, museums and cultural Program that combines the spirit of We are in discussions with New York storytelling will not only help provide a
institutions, and retail. NYC Restaurant Week, NYC Must-See State and its marketing arm, I Love platform for engagement but also help
Week and NYC Broadway Week into one NY, with the understanding that after drive an ongoing positive narrative about
Promoting Staycations at NYC Hotels. program, combining theater, restaurants, hyperlocal exploration, visitation will our beloved city.
We will ramp up weekly staycation museums and cultural institutions with likely begin within the drive market. Our
messaging and weave it into our social sectors not currently included in those overall objective will be to encourage New Curator Collections. In a unique
media content as more begins to open up, programs, such as hotels, nightlife, sports Yorkers to explore within the state for collaboration between the Department of
promoting city getaways throughout the and wellness. This program will allow their next getaway in lieu of longer haul Cultural Affairs, the Mayor’s Office of Media
five boroughs as a terrific choice for those businesses the flexibility to create their travel plans. and Entertainment, and NYC & Company,
looking to “travel” close to home. We will own offers within minimal restrictions and New York City’s cultural leaders and
showcase an ongoing selection of hotels adapt them as needed in order to best suit Leverage New Yorkers as influencers will promote their favorite virtual
in the five boroughs, alongside mini- these challenging times. Slated to launch Influencers listings on NYCgo.com to their followings,
itineraries featuring nearby restaurants, in early August if enough tourism sectors helping to spread awareness and earned
A Celebration of New Yorkers Who Are All
museums and cultural institutions, shops have reopened, the Vibrancy Recovery media exposure for the program.
In. From neighborhood “Mayors” to well-
and attractions. We will also launch Program will run through the end of 2020
known NYC celebrities, we’ll ask influential
new guides, featuring things to do in with an expanded program running into
New Yorkers on social media to spotlight
neighborhoods around the five boroughs. peak seasons of 2021.
their favorite neighborhood experiences
24 2505 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05
Engage Members & External Audiences
Travel Trade
NYC & Company Membership We have launched an integrated strategy to keep NYC top
of mind among the travel trade, in order to ensure the City
We continue to support all of our members—hotels, continues to be seen by consumers around the world as a
restaurants, retail, arts and cultural organizations, viable travel destination. Our strategy features:
transportation and sightseeing companies, tour guides,
sports and recreation, Broadway and Off-Broadway, • Ongoing webinar series to educate the trade on updated
performing arts, nightlife, entertainment, meeting and NYC product as well as reopening guidelines across all
event venues and service—with communications to tourism sectors (themes include NYC: Need to Know,
inform and initiatives to help drive sales. These include: Five-Borough Guides and Stay Well NYC Pledge)
• Regular email newsletters providing product and
• Collaborating with more than 100 member hotels reopening developments
to offer discounted rates on accommodations to • A Destination Specialist Program that provides a learning
healthcare personnel and first responders curriculum for the trade on NYC facts and updates, with a
• Issuing twice-weekly emails sharing the latest news certification for completion
on how the coronavirus is impacting the City and • Virtual Sales Missions to begin reconnecting with key
the industry, and disseminating the latest updates global markets as borders open and guidelines allow
and resources • Development of new soft collateral through different
audience segment lenses, such as Family, BIPOC,
• Offering ongoing virtual programs for our members to
LGBTQ+, Accessible NYC, Luxury
engage with New Yorkers: Shop in NYC, Dine in NYC,
• Creating partnership activations and content with TPOC
Virtual NYC and Virtual NYC Site Tours
(Travel Professionals of Color)
• Creating ongoing content celebrating and featuring
• Creating FAM and reverse sales mission itineraries that
BIPOC-owned businesses on NYCgo.com and in our
include BIPOC-owned businesses and points of interest
social channels
related to African American history and heritage
• Developing a Recovery Ready platform to give
• Updating content in the Travel Planner Guide, Destination
members the information and resources they need to
Fact Sheet and Travel Trade section of NYCgo.com to
get back to business. The program is ever-expanding
feature BIPOC-owned businesses and points of interest
and includes items like the Stay Well NYC Pledge,
• Incorporating more culturally diverse partners within
Virtual Sales Mission opportunities and:
our virtual sales mission and future in-person events
—A series of virtual member talks on topics such as and activations
Small Business Relief and State of the Industry, with • Continued partnerships with domestic tour operators,
more planned monthly organizations such as SYTA for student travel and
—Virtual member roundtables providing a forum for Virtuoso for the luxury segment to share content on their
input and sharing of new protocols as we move channels and bring dedicated webinars to those members
forward • Continued engagement with our city-to-city partnerships
—Virtual member marketplace events providing with like-minded DMOs such as Madrid, Toronto and
opportunities for networking, potential partnerships Amsterdam, sharing best practices and key recovery
and co-promotions insights and learnings
• Enlisting the support of tourism and travel associations
as industry partners of the Coalition to help amplify our
messaging
26 2705 / OUR CAMPAIGN PLATFORM: ALL IN NYC OUR CAMPAIGN PLATFORM: ALL IN NYC / 05
Meeting Planners & Event Professionals • Storytelling around company-wide programs and
initiatives through different audience segment lenses,
We will continue to encourage group business through such as family, BIPOC, LGTBQ+, accessibility and luxury
ongoing engagement with meeting planners and clients • Communicating public health and safety measures and
to help ensure NYC remains a viable choice for meetings regulations
and events by: • Highlighting five-borough destination updates as tourism
and hospitality businesses reopen, with a particular focus
• Continuing to partner with hotels to secure future on neighborhood exploration
group bookings along with active engagement with • Updating and developing press materials to feature
the Javits Center for future citywide bookings that BIPOC-owned businesses and points of interest
include building expansion space slated for 2021 • Continuing to promote virtual offerings for those who are
and beyond. unable to travel or are seeking ways to stay connected
• Developing Virtual Sales Missions to begin with and show support to NYC businesses
reconnecting with key markets • Developing and placing future destination features and
• Incorporating more culturally diverse partners within travel news stories to generate positive consumer interest
our virtual sales mission and future in-person events and bookings to NYC
and activations • Hosting media and influencer FAM Trips focused on Black
• Conducting a proactive series of client/industry and Latinx culture and businesses in NYC, concentrating
webinars and presentations highlighting the most on neighborhoods and communities most adversely
updated information on NYC for short-, mid- and long- affected by Covid-19
term opportunities • Continuing to provide media and influencer FAM trips to
• Continuing to deploy our Destination Services team to Chinatown, Sunset Park and Flushing
support all bookings • Designing publicity opportunities to showcase New York
• Regularly sending email newsletters that provide City and drive visitation during key shoulder/need periods
product and reopening developments
• Updating content in sales tools including the Meeting From New York to the World–Welcoming
Planner Guide, Destination Fact Sheet, Five Borough Everyone Back
Guide, and Meeting Planner section of NYCgo.com to
feature BIPOC-owned businesses and points of Following our focus on NYC audiences, and as allowable in
interest relation to Covid-19 precautions at the time, we will target
• Continuing partnership with leading meeting fall 2020 for the beginning of any new tourism campaign
planner organizations such as Meetings Mean messaging. The initial focus will be domestic—from the
Business Coalition (Fred Dixon as Co-Chair), Event tristate area to the Acela corridor to longer drive
Industry Council/APEX Covid-19 Business Recovery markets and, eventually, long-haul US domestic travel.
Task Force, Professional Convention Management
Association (PCMA), Meetings Planner International We will then expand our outreach to international visitation;
(MPI), Corporate Event Marketing Association however, all projections are dependent upon travel
(CEMA), CVBReps, CVENT, ConferenceDirect, restrictions, government restrictions in the US and in the
HelmsBriscoe and others origin market, and any setback in Covid-19 cases or delays in
• When possible, engage with clients at targeted face- reopening.
to-face industry activities and trade shows
We will be prepared for the earliest possible opportunities
Global Travel Media as they become available, likely Canada and Western
Europe. Ultimately, we look forward to welcoming back our
We will use a global travel and lifestyle media strategy to international visitors to a stronger, brighter New York City,
generate earned media placements that will re-energize and we will continue to monitor market conditions in the days,
and inspire consumers. The strategy includes: weeks and months to come.
28 296
—Marketing
Partnerships
To amplify the large-scale consumer
promotions and Revitalization Campaign
work for the City, we are engaging with
corporate and media partners for access
to funding, influencers and their owned
marketing channels.
Many businesses have a vested interest in
restoring the economic vitality of NYC and
several partners have indicated interest to
date. Led by NYC & Company’s Premier
Sponsor, Mastercard, these partners will
be included in owned channels for the
consumer promotions of our Vibrancy
Recovery Program and in paid media
where appropriate.
30 317
—Success
Metrics
Given the fluidity and phased reactivation
of the travel and tourism economy, we
will track success in terms of tasks and
goals, rather than along a strict timeline of
activities resumed.
There are two sets of KPIs for our
strategy. The first set focuses primarily
on the Revitalization Campaign and,
therefore, standard awareness indicators.
The second set begins to track behavior—
what consumers are doing, where
they are coming from, where they are
going, how they are spending, and other
measures of the resumption of activity
across the key travel and tourism sectors.
32 3307 / SUCCESS METRICS SUCCESS METRICS / 07
Awareness, Attitudes, Engagement Actual leisure and hospitality Trackable in 2020
and retail activity (items in italics are slated to return in 2021, pending
budget allotment)
Revitalization Campaign Measurement of brand perception at each stage:
• Digital and social analytics: Measuring changes Restaurants/dining out • OpenTable seated covers
in search terms, site traffic and social media • Restaurant jobs
engagement • Restaurant spending
• Social listening • Social listening
• Earned media: Measuring an increase in positive
mentions Hotels (and other • Weekly hotel performance, monthly segment
accommodations) tracking (STR)
As needed: • Advance booking (TravelClick)
• Tracking changes in Net Promoter Score • Distribution channels and loyalty (Kalibri)
• Brand awareness and reaction (local, visitor • Search and booking (source TBD)
segments) • AirDNA
• Confidence in NYC • Group bookings by month
• Custom/proprietary traveler sentiment surveys
• Change in consumer spend Arts, Culture, Entertainment • Sightseeing boats, gardens and zoos
• Attractions, museums
• Employment
• After January 2021: Broadway, theater, sports
Stay Well NYC Pledge Ongoing:
• Engaging members and businesses across NYC Meetings, Conventions, Trade • Pinnacle Reports
We already know from the • Digital & social analytics (e.g., keyword search, Shows • Javits bookings
syndicated tracking studies page views, etc.) • Q4 2020 or after–attendance, room blocks
that this is a critical element • Social listening (consumer attitudes)
in decision making about • Earned media Shopping • Mastercard data
destination and travel. • Tool kit downloads • VisaVue Travel (VVT, quarterly)
• Sales tax collections
As needed: • Employment
• Possible consumer sentiment/attitude study.
Regional Transportation • Air (TSA throughput, passengers, flights)
• Amtrak (monthly passengers)
• NYC Ferries
Recovery: Activity, From initial inspirational campaigns to vibrancy
• MTA (LIRR, Metro-North, Subway)
Spending and Visitation and other NYC & Company campaigns, these are
meant to measure actual behavior, spending and
Regional mobility • Dallas Fed Mobility & Engagement Index
engagement.
• PANYNJ – bridge and tunnel
Note: In the beginning, it may only be possible to
Tourism (50+ miles, overnight • Domestic: when available
track general trends or movement at the national or
stay) • International – after reopening (APIS, I-94, SIAT,
state level. Additional and localized data may require
VVT, UberMedia)
specific subscriptions.
34 358
—Summary
New York City is like no place in the world. From
our renowned arts and cultural institutions,
restaurants, hotels, theaters, shopping, sports
and entertainment venues to our many dynamic
neighborhoods, New York City enlivens the senses
and inspires the soul with a constant invitation to
find or become something new.
This sense of boundless possibility, even in the
face of uncertainty, has always defined us. The
history of our city is one of emergence and
reinvention. Whether it was in the 1970s, when
New York City was on the verge of financial
collapse; in 2001, after the Twin Towers were
attacked and destroyed; in 2008, when the
financial markets crashed; or in 2012, after
Hurricane Sandy devastated communities, our
city has always come back stronger. This time,
we must make double sure communities long
impacted by systemic racism, in addition to being
hardest hit by the pandemic, see the benefit of
tourism recovery.
We are steeled for the long road ahead. The
challenges before us are both unprecedented
and historic, and they are urgent. New York
City’s hospitality and tourism industry has the
opportunity to reset by using its world-class
expertise and creativity to coalesce the business
and civic communities as well as consumers, both
here at home and around the world.
While there is uncertainty before us, we know this:
through the campaign and tactics outlined here,
the steadfastness of every New Yorker and visitor
in upholding our collective commitments, and the
support of business and government partners, we
are ALL IN, and we are up for the challenge.
36 379 —Acknowledgements 38 39
09 / ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS/ 09
There are many voices that have contributed to our roadmap and we have many people
to thank for their time, expertise and perspectives.
State of New York Jonnel Doris NYC & Company Leadership David Berliner
Commissioner President and COO
Andrew M. Cuomo NYC Department of Small Business Services We are also so grateful to our former Brooklyn Museum
Governor NYC & Company Board Chairs who came Eva Bornstein
Gonzalo Casals
Commissioner forward to serve as special advisors Executive Director
Steve Cohen and Bill Mulrow
New York Forward Co-Chairs NYC Department of Cultural Affairs with their extensive history guiding our Lehman Center for the Performing Arts
organization through past challenges.
Simonida Subotic Mayor’s Sector Advisory Council on Arts, Culture John Calvelli
Deputy Secretary for Economic Development EVP for Public Affairs
and Tourism The Chairman’s Circle of Advisors
Wildlife Conservation Society
Empire State The Coalition for NYC Hospitality & Emily Rafferty
Michael Capiraso
Development Corp Tourism Recovery President Emerita
President and CEO
The Metropolitan Museum of Art
New York Road Runners
Eric J. Gertler Chairman
Jonathan Tisch
Director Vijay Dandapani
Charles Flateman Co-Chairman
President and CEO
Chairman of the Board, NYC & Company Board of the Loews Corporation
Kevin Younis Hotel Association of New York City
Executive Vice President, The Shubert Organization Chairman & CEO
Chief Operating Officer and Deputy Commissioner
Loews Hotels & Co.
Kerry Diamond
Ross Levi
Steering Committee Co-Chairs Founder and Editor in Chief
Tim Zagat
Vice President / Executive Director of Tourism Cherry Bombe
Ellen Futter Co-Founder
President Zagat Survey Joel Fisher
City of New York American Museum of Natural History
EVP, Marquee Events & Operations
Bill de Blasio Thelma Golden
Our Steering Committee hails from all Madison Square Garden Entertainment
Mayor Director and Chief Curator five boroughs, representing both large
and small organizations from all the Jean-Yves Ghazi
The Studio Museum in Harlem
President
Vicki Been tourism and hospitality sectors, including:
Deputy Mayor Lin-Manuel Miranda Empire State Building Observatory
leading medical and public health experts,
Composer, Lyricist and Actor
hotels, restaurants, sports organizations, Kathy Hilt
James Patchett
President & CEO Danny Meyer cultural and performing arts institutions, Division Vice President
CEO Broadway leadership and other members Macy’s
New York City Economic Development Corporation
Union Square Hospitality Group of the theater community, retailers, Dr. Margaret Honey
Anne del Castillo sightseeing companies, attractions and
Peter Ward President and CEO
Commissioner
President annual conventions/trade shows. New York Hall of Science
New York City Mayor’s Office of Media and
Entertainment New York Hotel & Motel Trades Council, AFL-CIO
Steering Committee Rebecca Hubbard
General Manager
Gregg Bishop Robert Battle Lotte New York Palace
Senior Advisor Artistic Director
Mayor’s Office Sam Ibrahim
Alvin Ailey American Dance Theater
General Manager
New York Marriott at the Brooklyn Bridge
40 4109 / ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS/ 09
Lakshmee Lachhman-Persad NYC & Company Staff Leadership Elan Cole up and offer to support and amplify the
Founder Executive Creative Director Coalition’s work.
Accessible Travel NYC As always, we want to thank the NYC & Co-Lead, Creative/Content
Company Executive Committee and Board Allied Organizations
Kristina Newman-Scott Jonathan Durbin
of Directors for their steadfast leadership
President Executive Creative Director 34th Street Partnership/Bryant Park
BRIC and support.
Co-Lead, Creative/Content Corporation
Richard Nicotra We would also like to thank the senior Alliance for Coney Island
Natalie Koepff
Owner leadership team at NYC & Company and Asian American Art Alliance
General Counsel and Senior Vice President
The Nicotra Group the remarkable staff for their work and Association for a Better New York
Legal & Business Affairs
dedication in bringing this roadmap to The Belmont Business Improvement
Travis Noyes life along with developing the initiatives District
Makiko Matsuda Healy
SVP of Marketing contained herein over these last few months: Managing Director Bike New York
Empire Outlets
Tourism Market Development The Broadway Association
Fred Dixon The Broadway League
Lee H. Perlman
President and Chief Executive Officer Bruce Revman
EVP, Chief Administrative and Financial Officer Bronx Tourism Council
Managing Director
Greater New York Hospital Association Brooklyn Chamber of Commerce
Rich Lovatt Sponsorships
Chief Financial Officer Council of Fashion Designers of America
Jonelle Procope
Janette Roush Cultural Institutions Group
President and CEO
Apollo Theater Nancy Mammana Managing Director, Marketing Dance/NYC
Chief Marketing Officer Downtown Alliance
Shadawn Smith
Anthony Ramirez Downtown Brooklyn Partnership
Vice President
Co-Owner Jerry Cito Fifth Avenue Association
External Affairs & Community Engagement
The Bronx Beer Hall Executive Vice President Grand Central Partnership
Convention Development
Maria Wilcox Greater Flushing Chamber of Commerce
Taryn Sacramone
Executive Director Kelly Curtin Senior Vice President, Hotel Relations Greater Harlem Chamber of Commerce
Queens Theatre Executive Vice President Guides Association of New York City
Membership & Destination Services A special acknowledgment and thanks Madison Avenue Business Improvement
Charlotte St. Martin goes to our Board Member Steven District
President Chris Heywood Manhattan Chamber of Commerce
Rubenstein. He generously offered his
The Broadway League Executive Vice President, Global Communications
time, expertise and resources to help us New York Building Congress
Alan Steel get to this point. Steven and his talented New York City BID Association
Donna J. Keren
President and CEO team have spent countless hours working New Yorkers For Culture & Arts
Executive Vice President, Research and Insights
Javits Center side by side with us to create the Coalition NYC Hospitality Alliance
Nevah Assang and develop this roadmap. Many thanks NYC Pride | Heritage of Pride, Inc.
John Wang The Off-Broadway League
Senior Vice President to the RUBENSTEIN team as well:
Founder
Cultural & Community Relations Suzanne Halpin, Emily Gest, Talia Inbar Partnership for New York City
Queens Night Market
and Mike Stouber. Port Authority of New York and
Rob Beckham New Jersey
Adam Weinberg
Senior Vice President
Director We would also like to thank Queens Tourism Council
Membership Development & Services
The Whitney Museum of American Art representatives from allied organizations Staten Island Chamber of Commerce
Jason Berman and associations representing different Times Square Alliance
Danny Zausner
Managing Director communities, boroughs and business Uptown Grand Central
Chief Operating Officer
USTA National Tennis Center Digital & Media Strategy sectors who were among the first to step Visit Staten Island
42 43Coalition Members American Museum of Natural History BroadwayWorld Convene
American Songbook Association Bronx Arts Ensemble Conversant
There are more than 700 businesses American Tour Guide Association Bronx Zoo Cool Culture
from across the travel, tourism, meetings Andaz 5th Avenue Brookfield Place Cosmopolitan Incentives
and events sectors that have signed on Andaz Wall Street Brooklyn Bowl Council of Fashion Designers
to be Coalition members and pledge their Apollo Theater Brooklyn Brewery Courtyard by Marriott Central Park
support for our vital work. This number is Archer Hotel Brooklyn Chamber of Commerce Courtyard by Marriott Manhattan Chelsea
growing and we are inspired by each of areaNewYork.com Brooklyn Children’s Museum Courtyard by Marriott New York Downtown
them as they rebuild their own business. Arlo Hotels Brooklyn Diner Manhattan/World Trade Center Area
Art Deco Tours of New York Brooklyn Historical Society Courtyard Long Island City/New York
1 Hotel Brooklyn Bridge Arthouse Hotel New York City Brooklyn Museum Manhattan View
1 Hotel Central Park Artist Travel Consultants Brooklyn Unplugged Tours + Graffiti Art Courtyard New York JFK Airport
230 Fifth Asian American Arts Alliance Brooklyn Winery Courtyard New York Manhattan Times
3 West Club Association for a Better New York Bryant Park Corporation Square
34th Street Partnership Attractions4Us.com Byrd Retail Group CPS Events at The Plaza
360 Destination Group Auster Agency Cafe Fiorello Cromono International
59E59 Theaters Auténtico Nueva York Cambria Hotel New York—Chelsea CrowdRx
9/11 Memorial & Museum Aviajar Tours & Travel USA Cambria Hotel New York—Times Square Crowne Plaza HY36 Midtown Manhattan
9/11 Tribute Museum Backal Hospitality Group Camp Rockaway Crush Wine & Spirits
A Slice of Brooklyn Bus Tours Bar SixtyFive Carolines on Broadway CSM
Abigail Kirsch Catering Bartow-Pell Mansion Museum Cathedral Church of St. John the Divine CTM Media Group
Abingdon Theatre Company Bâtard Centerplate Cultural Institutions Group
AC Hotel New York Times Square Beat The Bomb Central Park Conservancy Current
Academy Bus Best Western Plus Hospitality House Central Park Zoo CVC Corp
Access New York Metro Beyond Babel Chelsea Market Baskets Dance/NYC
Accessible Travel NYC Beyond Times Square Chelsea Piers Sports & Entertainment Daughters Collective
Advance Brand Consulting Big Apple Greeter Complex David Burke Tavern
Adventures by Disney Big Apple Network Cherry Bombe David H. Koch Theater
AES NYC Big Bus Tours Chicago The Musical Davler Media Group
Affinia Hotels & Suites Big Onion Walking Tours Chinatown Partnership Local Development Deborah Miller Catering
Agency PR Bike New York Corporation Delta Air Lines
Agora Photography Bike Rent NYC Chocolate Factory Theater Design Matters Media
Alice Austen House Museum Bloomingdale’s Chris Limousines DesignConnects
Aliz Hotel Times Square Bluebird London Cititrek Tour & Guide Services Dicas Nova York
Allé Travel Bob Rogers Travel City Tales Sightseeing & Private Tours Disney Theatrical Group
Alliance for Coney Island Bocca Cucina & Bar City Winery Distinguished Concerts International
Alliance for Downtown New York Inc. Bolster Media CitySightseeing New York New York
Aloft Manhattan Downtown— Bond 45 Classic Harbor Line Distrikt Hotel New York City,
Financial District Boro Hotel New York Clubbed Thumb Tapestry Collection by Hilton
Aloft New York LaGuardia Airport Broadridge Financial Solutions Color Factory Diverscity Tours
ALON Marketing Group Broadway Inbound Concierge Sales Network Donatti Translation & Interpreting
Amadeo Travel Solutions Broadway Profiles with Tamsen Fadal, WPIX-TV Conrad New York Downtown DoubleTree by Hilton New York City—
American Folk Art Museum Broadway Up Close Walking Tours Constellation Culinary Group Times Square West
44 45Downtown Brooklyn Arts Alliance Five A Incentive Planners Harlem One Stop iHeartmedia
Downtown Brooklyn Partnership Flatiron/23rd Street Partnership Harlem Spirituals/New York Visions Il Mulino New York
DR Advertising Flushing Town Hall Havana Central Innside by Melia New York NoMad
Dream Hotel Group Follow Me New York City Adventures Hearth Inside Out Tours
Drunk Shakespeare Food On Foot Tours HeliNY Sightseeing InterContinental New York Barclay
Duggal Greenhouse Fordham Road Business Improvement Hershey’s Chocolate World Times Square InterContinental New York Times Square
Dyehard Fan Supply District HHM International Studio & Curatorial Program
Dylan Hotel NYC Forest Hills Chamber of Commerce Hideaway Circus Intrepid Sea, Air & Space Museum
East Midtown Partnership Fotografiska New York High Quality Tours Irish Repertory Theatre
ECG Events Fovrth Studios Highgate Hotels Isenhour International
Edge Frost Productions Hilton Garden Inn New York Times Issue Project Room
Educational Tours Gadeshire International Group Square South Jamaica Center BID
Educational Travel Adventures Gatherer Sales & Marketing Solutions Hilton Garden Inn New York/Staten Island James Beard Foundation
EF Explore America Gazillion Bubble Show Hilton Garden Inn New York/Times Square Javits Center
El Museo del Barrio Gentle Perch Central Jazzmobile
Ellevate Network GettinLocal Hilton Grand Vacations JBK Productions
Ellis Island National Museum of Immigration GetYourGuide Historic House Trust of New York City JCDecaux
Emily McGill Entertainment Global Travel Alliance HocTok JMG Public Relations
Empire Outlets Glow Global Events Holiday Inn Express Manhattan Midtown JMT Media
Empire State Building Observatory GO Airlink NYC Shuttle West Junior Tours, Inc.
Entertainment Benefits Group Gotham Hall Holiday Inn LaGuardia Juniper Street Productions
Equinox Hotel, Hudson Yards, Gotham-Guru Hong Kong Dragon Boat Festival JW Marriott Essex House New York
New York City Gran Morsi Hornblower Cruises & Events Key of C Entertainment
Escape Virtuality Grand Bazaar NYC Hotel 50 Bowery NYC KGB Espionage Museum
Essex Grand Central Partnership Hotel Association of New York City Khe-Yo
Evelyn Hill Inc. Grand Central Terminal Tours Hotel Beacon King Manor
Evelyn Hotel Grand Hyatt New York Hotel Belleclaire Kitt Garrett & Associates
Excel Tours McAllen Great Performances Hotel Chocolat Kixby
Excursions from the Square Greater Flushing Chamber of Commerce Hotel Edison La MaMa Experimental Theatre Club
Executive Hotel Le Soleil New York Greater New York Dental Meeting Hotel Wolcott LaGuardia Gateway Partners (LaGuardia
Expedia Group .BR Hotelbeds Terminal B)
ExperienceFirst Group Sales Box Office at Broadway.com Hudson Creative LAK Public Relations
Explore Brooklyn Group Tour Media Hudson New York Landmark Tours & Cruises
Fairfield by Marriott New York Manhattan/ GroupTools Hudson Yards Laura Renee Voice
Central Park GTSE Global Tourism Sports & Hush Hip Hop Tours Le Meridien New York, Central Park
Fairfield Inn & Suites by Marriott New York Entertainment Hyatt Centric Times Square New York League of Professional Theatre Women
Midtown Manhattan/Penn Station Guides Association of New York City Hyatt House New York Chelsea Lehman Center for the Performing Arts
Faithful+Gould Hampton Inn & Suites Staten Island Hyatt Place Long Island City/New York City Leisure Pass Group
Fashion4Future Hampton Inn Manhattan Times Square Hyatt Place New York City/Times Square Leslie–Lohman Museum of Art
Feinstein’s/54 Below Central Iberostar 70 Park Avenue Hotel Liberty Helicopters
Fifth Avenue Association HanGawi ibis Styles New York LaGuardia Like A Local Tours
Fine Taste Marketing Harlem Arts Alliance iBoatNYC Lincoln Center for the Performing Arts
Fitzpatrick Hotel Group Harlem Heritage Tours Ice Theatre of New York Lincoln Ristorante
46 47Literally Alive Museum at Eldridge Street Synagogue Nyorquina Related Companies
Local Mobile Marketing Solutions Museum of Arts and Design NYU Jonathan M. Tisch Center of Hospitality Renaissance New York Midtown Hotel
Loews Hotels & Co. Museum of Jewish Heritage – A Living Off Broadway Alliance Rennert International
Long Island City Partnership Memorial to the Holocaust Omni Berkshire Place Hotel Residence Inn by Marriott Central Park
Lotte New York Palace Museum of Modern Art – MoMA On Stage at Kingsborough Residence Inn Times Square
Lower East Side Jewish Conservancy LTD Museum of the City of New York One Vanderbilt Ripley’s Believe It or Not! Times Square
Lucille Lortel Theatre National Dance Institute One World Observatory Rockaway Hotel
Lucille Yokell Enterprises National Lighthouse Museum Orchard Street Hotel Rockaway Jet Ski
Luma Hotel Times Square National Sawdust Ovation Travel Group Rockefeller Center
Lunetta Exp Natsumi Park Avenue Armory Rockefeller Center Tour
Luxe Life Hotel New York Aquarium Park Central New York Root & Bone
Luxury Van and Bus New York Botanical Garden Park South Hotel Roundabout Theatre Company
LW Theatres New York Building Congress Parker New York Running Subway
Lyric at 70 Pine New York City Association of Hotel Partnership for New York City SanSee Systems
M. Wells Steakhouse Concierges Paul Molé Barber Shop Seaview Productions
Macy’s Herald Square New York City Ballet Peculiar Works Project Sedanz
Madame Tussauds New York New York City BID Association Perry Street Theatricals SeeUSAtours.com
Madison Avenue BID New York City Economic Development Persone Selina Chelsea New York City
Make It Happen Management Corporation Pier Sixty Shackman Associates New York
Manhattan by Sail New York City Fire Museum Pioneer Works Sherwin-Williams
Manhattan Center New York Cruise Lines PlaceChase Shimansky Diamonds
Manhattan Chamber of Commerce New York Hall of Science Plus972 Showtime Publications
Manhattan School of Music New York International Auto Show Popbar Sights by Sam
Marriott International New York Philharmonic Port Authority of NY & NJ Signature Theatre Company
Martin Lawrence Galleries New York Road Runners PRA Situation Marketing LLC
Meatpacking BID New York Society of Association Executives Prospect Park Zoo Sky Vacations
Merakia New York State Tourism Industry Queens County Farm Museum Skyline Cruises
Merchants Hospitality Association Queens Night Market Snug Harbor Cultural Center &
Metropolitan Pavilion New York’s Hotel Pennsylvania Queens Theatre Botanical Garden
Metropolitan West New Yorkers for Culture & Arts Queens Tourism Council Sofrito on the Hudson
Millennium Hilton New York Downtown NewYorkRep Queens Zoo Soho Rep
Millennium Hilton New York One UN Plaza Next Stop New York Queensyard Solomon R. Guggenheim Museum
MLM Public Relations Nicholas & Lence Communications Qwick South Street Seaport Museum
Moinian Group Nobu Downtown Radisson Hotel New York Midtown—Fifth SpotCo
Mondrian Park Avenue Nobu Fifty Seven Avenue Spring Studios
MORE Opera Nowaday Radisson New York Times Square Spyscape: Interactive Spy Museum
Morgan’s Brooklyn Barbecue NY Hotel & Motel Trades Council Rainbow Room St. George Theatre
Morris-Jumel Mansion NY NOW Ramsay Fairs St. John’s University
Motorino NYC Hospitality Alliance RCI Theatricals St. Patrick’s Cathedral
Moxy Chelsea NYC Pride Receptive Tours Group Staten Island Arts
Moxy East Village NYC Travel Buddy Redeye Grill Staten Island Borough President’s Office
Moxy Times Square NYCindyTours.com RedFarm Staten Island Chamber of Commerce
Musement NYCxDesign Redford Hotel Staten Island Children’s Museum
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