A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021 - Airtours
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A JOINT MARKETING PARTNERSHIP FOR SUCCESS.
MEDIA DATA 2021
1
airtours provides exclusive travel experiences to the needs of
luxury customers and stands for
n highest quality criteria
n unique and exclusive advantages
n carefully selected products
airtours selects the best of the best hotels worldwide. The result is a port-
folio selection, that continues to set the luxury travel industry standard.
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2
AIRTOURS PORTRAIT
3
AIRTOURS PORTRAIT
DEFINING LUXURY TRAVEL
airtours is the luxury brand of TUI Deutschland WINTER SAISON
and has always been the undisputed market 2020 | 2021
leader. The brand airtours ...
n stands for more than 50 years of experience
and continuity,
n achieves a 3-digit million sales per year (EURO),
n IBT TBMFTQBSUOFST JODMVEJOH
QSFNJVNTBMFTQBSUOFSTJOUIFBJSUPVST
business club,
SUMMER SAISON
n stands for high competence and acknow-
2021
ledges what is in demand tomorrow,
n PƉFSTFYDMVTJWFBOEUBJMPSFEMVYVSZUSBWFMT
n EFWFMPQTOFX IJHIMZQSPĂUBCMFUBSHFUHSPVQT
n PƉFSTJOEJWJEVBMEFTJHOFEUSJQT BJSUPVST
Private Travel).
A distinguished and exclusive customer
group awaits you!
4
AIRTOURS PORTRAIT
LOCAL HERO AND
GLOBAL PLAYER
n In the German-speaking markets,
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selectionof luxury hotels, tailor-made
holidays, tours and cruises
n With more than 4,300 leading luxury
hotels, the airtours portfolio includes the
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n Wideranging, yet carefully targeted
marketing provides customer orientation
in the world of luxury travel
5
AIRTOURS PORTRAIT
CUSTOMER CHARACTERISTICS
Characteristics
High-income managers in their
Age Group peak earning phase
ZFBST
ZFBST
n Aged late 30ies to mid 50ies
ZFBST
n High income
ZFBST
n Successful singles, couples and families
ZFBST with high expectations and strong
professional standards
Net household income
FVSPT
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Managing directors/ DBSFFSTPSQFPQMFPGJOEFQFOEFOUNFBOT
CPBSENFNCFST
n"HFENJEJFTUPNJEJFT
n Quality spenders
n Couples with high expectations in terms
of lifestyle, culture and exclusive living
AIRTOURS PORTRAIT
THE SALES EXPERIENCE:
WELL-VERSED TRAVEL ADVISORS
airtours uses a varied mix of high quality sales
channels:
n Continuously reviewed sales network, careful-
ly selected on the basis of strict criteria
n Focused on the needs and requirements of
sophisticated luxury travel target groups
0VSDBSFGVMMZTFMFDUFE FYQFSJFODFEBOERVBMJĂFE
travel agency partners work closely together
with a personal airtours service team.
n"MNPTU DFSUJĂFEBJSUPVSTUSBWFM
agencies including approximately
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airtours business club
AIRTOURS MEDIA DATA B2B
8
ONLINE
AIRTOURS MEDIA DATA
B2B NEWSLETTER B2B
airtours aktuell
The B2B newsletter informs all airtours agencies
regularly on sales-related topics, news and
IJHIMJHIUT4QFDJBMPƉFSTGPSTBMFBUTIPSUOPUJDF
BSFBEWFSUJTFEJOBTBMFTăZFS
Target group: 10,000 travel agents in
BJSUPVSTBHFODJFT NPTUPG
them are personally adressed to
UIFPXOFSPSUIFPƊDFNBOBHFS
1VCMJDBUJPOGSFRVFODZmonthly
Partner integration: 0ƉFS TQFDJBM JODMVEJOH
TBMFTăZFSBTQEGEPDVNFOU
to print out and hang out in
the shop window or editorial
article with image and link
to pdf with further contents.
1BSUOFSDPOUSJCVUJPO
n 1,500 euros for the editorial
nFVSPTQFSTQFDJBMPƉFSTBMFTăZFS
ONLINE
AIRTOURS MEDIA DATA
BJSUPVSTCVTJOFTTDMVC B2B
NEWSLETTER
The airtours business club is the club for the
best luxury travel sellers and currently counts
NFNCFSBHFODJFT5IFJOWJUBUJPOUPUIFDMVC
comes directly from airtours.
The airtours business club monthly newsletter
provides a mix of management news, sales
JOGPSNBUJPOBOE1&1PƉFST USBWFMBHFOUSBUFT
Scope: editorial article with image. Attachment
of documents or video possible. Exclusive
BJSUPVSTPƉFST
Target group: 501BJSUPVSTUSBWFMBHFODJFT
1VCMJDBUJPOGSFRVFODZmonthly
1BSUOFSDPOUSJCVUJPO2,000 euros
10ONLINE
AIRTOURS MEDIA DATA
BJSUPVSTCVTJOFTTDMVC B2B
PEP SPECIALS
The airtours business club – a platform for
USBWFMBHFODJFTXJUIUIFIJHIFTUTBMFTPƉFST
hoteliers a guarantee, that their product
promotion will reach the best agents.
Scope: promotion through the airtours business
club webpage in the TUI newsnet.
Target group: 501BJSUPVSTUSBWFMBHFODJFT
exclusively.
Partner integration: promotion of a hotel
UPXBSETUPQBHFOUT0ƉFST
are time-limited and subject
UPBWBJMBCJMJUZBOEDPOĂSNB
tion by the hotel.
1BSUOFSDPOUSJCVUJPOproviding PEP specials
USBWFMBHFOUSBUFT ĂYFE
rates, no relative discounts,
ideally exclusive to airtours
travel agents.
11ONLINE TRAINING ACADEMY
AIRTOURS MEDIA DATA
BJSUPVSTGSJFOET B2B
THE LUXURY ACADEMY
E-LEARNING TRAININGS
In 2020 the trainings got digitalized and the
training platform airtoursfriends.de has been
launched. In addition to the seminars, the
participants also learn something about trend
research, psychology, marketing and a story
library. Our partners are on their own brand pages
including best practices and current Brand news
QSFTFOUFE"MSFBEZXJUIJOUIFĂSTUFJHIUXFFLT
after launch were over 3000 page visits recorded
– it is a successful concept.
8FPƉFSZPVBDDFTTXJUIUIFOFXXFCTJUFUPUIF
best travel agencies and promote your Brand
always up to date on airtoursfriends.de and by
the newsletter.
Scope:
n all season presentation of your brand
n Promotion of your brand: online, newsletter
and White papers
Target group: active, high-potential agencies
Costs: 4,000 euros per year
Detailed proposals and services can
be found on www.airtours.de/media.
12ONLINE-TRAININGSAKADEMIE
AIRTOURS MEDIA DATA
BJSUPVSTGSJFOET B2B
THE LUXURY ACADEMY
WHITEPAPERS
airtours & friends whitepapers up-to-date
on topics from the most diverse areas.
Whitepapers are inspiring advice and ideas
for our sales partners.
DOMES RESORTS · 11
DOMES RESORTS – WO FREIRÄUME ZUM KONZEPT GEHÖREN
Die Kollektion der Domes Resorts besteht aus vier CFTPOEFSTG¬S'BNJMJFOCFTUFOTHFFJHOFU CJFUFO
Luxus-Häusern. Auf Korfu zählt das legendäre, einst TJFEPDINJUJISFO1BWJMMPOT 3FTJEFODFOVOE7JMMFO
JN#FTJU[EFS'BNJMJF0OBTTJTCFĂOEMJDIF .JSBNBSF 1MBU[G¬SCJT[V1FSTPOFO*OBMMFO3FTPSUTCVDI
dazu. Wie alle Domes Resorts bietet das „Adults bar ist die Kategorie „Haute Living“. Das Hotel im
Only“-Hotel mit seinen Suiten, Pavillons und Villen )PUFM,PO[FQUCFJOIBMUFUVB$PODJFSHF4FSWJDF
NJUCJT[VRN(FTBNUăDIFEFO-VYVTEFS #FBDI-PVOHF )BVUF-JWJOH3PPN
weiten Räume. Und hier im Besonderen. Denn wo
TJDIEBT8IPJT8IPEFS4PDJFUZWPO.BSJB$BMMBT „New Normality“ nennt Domes Resorts seine
CJT'SBODPJT.JUUFSBOEXPIMG¬IMUFVOEFTIFVUF BLUVFMMFO7PSLFISVOHFO%VSDIEJFFOHF"OCJO-
JNNFSOPDIUVU HFOJF}UEJFHFTDI¬U[UF1SJWBUTQI- EVOHBO.BSSJPUU "VUPHSBQI$PMMFDUJPO -VYVSZ
SFFJOFO¬CFSHFPSEOFUFO4UFMMFOXFSU&CFOGBMMTOVS $PMMFDUJPO FSG¬MMFOEJFTFEJFI¨DITUFOJOUFSOBUJP-
&SXBDITFOFOWPSCFIBMUFOJTUEBT%PNFT/PSV[ nalen Standards. Eine neue Wortkreation ist den
$IBOJBBVG,SFUB EBTTJDIBMTLPTNPQPMJUJTDIFT 3FTPSUTNJUÆ,OPDL(PÄG¬SJISFO3PPN
Æ6SCBO3FTPSUÄCF[FJDIOFUVOENJUEFS&JOTUFJHFS- 4FSWJDFHFMVOHFOVOETPHMFJDIFSHO[UVNEJF
LBUFHPSJF6QCFBU3FUSFBUJOLMVTJWF0VUEPPS#BEF- *EFFEFS-VYVT&TTFOTCPYFOG¬S'S¬ITU¬DL .JUUBH
wanne und Private Pool aufwartet. PEFS%JOOFSG¬S4USBOE "VTăVHPEFSXPJNNFS
es belieben mag.
Hingegen sind die beiden Resorts Domes Zeen
$IBOJBVOE%PNFTPG&MPVOEBBVG,SFUBBVDIVOE
13TRAINING ACADEMY
AIRTOURS MEDIADATEN
BJSUPVSTGSJFOET B2B
INSPIRATION DAYS
INSPIRATION AND KNOW-HOW –
COMPACT IN ONE DAY
In addition to the online academy airtours &
GSJFOET XFXJMMPƉFSPVSCFTUUSBWFMBHFODZJO
2021 Inspiration days in the most important
cities in Germany and Austria. Online Academy
participants are invited to go more deeply in the
knowledge and how to use new content from
trend research, marketing and Psychology to
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with these events a personal exchange with
our participants and a platform to share your
current content to a pre-informed audience
to address.
Scope:
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n 30 minute slot (max. 4 partners / day)
Target group: online participants of
airtours & friends
Cost: 2,500 euros per slot; 1,500 euros per
slot/day airtours & friends partner
Detailed proposals and services can
CFGPVOEPOXXXBJSUPVSTEFNFEJB
14AIRTOURS MEDIA DATA B2C
15ONLINE
AIRTOURS MEDIA DATA
B2C
B2C NEWSLETTER
With the tailored newsletter, airtours customers
and potential new customers are informed about
UPQPƉFSTBOETQFDJBMSFWJFXTPOWBSJPVTIPMJEBZ
destinations.
Scope: exclusive advertising of a partner or
VQUPJOEJWJEVBMPƉFST
Target group: 50,000 signed customers
1VCMJDBUJPOGSFRVFODZweekly
Integration: presentation with image and text
as well as the airtours privileges.
1BSUOFSDPOUSJCVUJPO
n 3,000 euros
n 4,500 euros when creating and linking an
individual landing page
ONLINE
AIRTOURS MEDIA DATA
B2C
SUPER BANNER
XXXBJSUPVSTEF
BJSUPVSTPƉFSTFYDMVTJWFIPNFQBHFPOMJOF
advertising opportunities to reach a highly
QSPĂUBCMFUBSHFUHSPVQXJUIBTUSPOHCSBOE
BƊOJUZ
Target group: existing and potential
new airtours customers
Partner integration: full-banner presentation on
airtours homepage with link
to hotel details or an indivi-
dual landing page
Duration: 4 weeks (1 week in the „pole position“
followed by 2 weeks in position 2-4)
1BSUOFSDPOUSJCVUJPO
n 4,000 euros
n FVSPTGPSUIFEFTJHOPGBOJOEJWJEVBM
landing page
ONLINE
AIRTOURS MEDIA DATA
B2C
ONLINE TEASER
XXXBJSUPVSTEF
A prominent advertising possibility for exclusive
hotels is the online teaser on the airtours.de
website. Selected partners can advertise their
TQFDJBMQSPEVDUPƉFSIFSFFYDMVTJWFMZGPSXFFLT
Scope: rotating teaser box on the home page
XJUIBUUSBDUJWFIPUFMTQFDJBMPƉFST
Target group: existing airtours and potential
new airtours customers
Duration: 2 weeks
Partner integration: one hotel per teaser with
PƉFSBOEJNBHFJODMVEJOH
link to the hotel presen-
tation and direct booking
option through airtours.de
1BSUOFSDPOUSJCVUJPO1,500 euros
18ONLINE
AIRTOURS MEDIA DATA
B2C
SHORTLIST
A special exclusive highlight on our website
BJSUPVSTEFXJUIBTIPSUMJTUFEPƉFSGSPNPVS
best luxury hotels.
Scope: up to 5 hotels per destination, each with
BOPƉFS
Target group: existing and potential new
airtours customers
Duration: 3 weeks
Partner integration: a general theme and up to
IPUFMPƉFSTXJUIBEJSFDU
link to the hotel
1BSUOFSDPOUSJCVUJPO2,000 euros
SOCIAL MEDIA | BRANDED CONTENT
AIRTOURS MEDIA DATA
B2C
FACEBOOK AND INSTAGRAM
FIGURES YOUR ADVERTISEMENT ON AIRTOURS
FOLLOWER* *.13&44*0/4.0/5) 40$*"-.&%*"$)"//&-4
8,000
12,000
LIMITED NUMBER OF POSTS AS BRAND
1
CONTENT FOR A BETTER VISIBILITY
1"35/&31"$,"(&Æ4Ä The editorial-seeming post is created by us and published as
2 branded content – incl. presentation of your logo and marked
Duration: 2-4 weeks
as “airtours mit X” (=Name of your hotel/company).
Scope: 5 sponsored posts each on Facebook/
Instagram
Seeding Budget: 2,500 euros
Ad Impressions: 200,000
1"35/&31"$,"(&Æ.Ä
Duration: 4-8 weeks
Scope: 10 sponsored posts each on Facebook/ 3 1 | Hotel name & location will be highlighted in the post. The post will
Instagram be linked directly with the hotel-landingpage on airtours.de
Seeding Budget: 5,000 euros 2 | Placing of your content (max. 10 images and/or a 15 sec. video)
Ad Impressions: 400,000 and logo
Bonus: 1 IG story organic/1 FB story organic ]1MBDJOHPGUIFIBTIUBHT)05&-/".&-0$"5*0/BTDPNNFOU
* As of September 2020
20PRINT | ONLINE
AIRTOURS MEDIA DATA
THE LUXURY TRAVEL MAGAZINE B2C
airtours sphere
4DPQF$JSDVMBUJPO1SJOU
nBQQSPYQBHFTJODMDPWFS
n 25,000 copies per issue
1VCMJDBUJPOGSFRVFODZ
n Print at least 1 per year âêóõðöó
n Online ongoing, running time min. 1 year,
with search function
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ùö ôóæêôæÔ
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Target group:
n BJSUPVSTBHFODJFTBTXFMMBTOFXBOE
existing customers
1BSUOFSDPOUSJCVUJPO
1SJOUJODMPOMJOFQSFTFOUBUJPO
Advertisement, Advertorial, Check in
nQBHF"EWFSUPSJBMQSJOU POMJOF
FVSPT DSFBUJPOCZFEJUPSJBMTUBƉ
n 1/1 page Advertisement incl. web banner Þðø Ù
æñðóõæ
Ñæïôæêõô
åæôÛóö
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Advertorial or web banner in the travel magazine Printau
sgabe
on airtours.de, with direct booking option Online-Darstellung
n Advertorial 4,000 euros
n web banner 3,000 euros (ready delivered)
21PRINT
AIRTOURS MEDIA DATA
B2C
CUSTOMER MAILINGS
Print mailing to existing and potential new
DVTUPNFSTXJUIBJSUPVSTBƋ OJUZ
Release date:
n July/August 2021
n December 2021 in planning 2020
Elmau |
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Circulation: min. 25,000 recipients per mailing, DIE KUN
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Integration: generous and through images
im „Luce ternen r, ihren menallee s, gepfl meer ein Obstwie
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ein ange i sow Urlaub
2 pages, per mailing, not competing
und airt
ours PLU nehmes ie im Sep am Meer.
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22TV
AIRTOURS MEDIA DATA
B2C
INSTORE COMMUNICATION
The client communication is getting strong
JOăVFODFCZEJHJUBMNFEJB4QFDJBMPƉFSTPS
image advertising through moving images on
ăBUTDSFFO57TJOUIFEJTQMBZXJOEPXTPGPWFS
300 airtours travel agencies – updated daily
BOEMPDBUJPOTQFDJĂD/PUPOMZBSFBVEJPWJTVBM
messages perceived better, they also reach the
customer on an emotional level and lead to
spontaneous buying decisions at the point of
sale.
Scope:
nTJUFTQFDJĂDTQFDJBMPƉFSPSJNBHF
advertising
n Audiovisual loop max. 10 minutes long =
SFQFUJUJPOTQFSIPVS
Target group: existing and potential new
airtours customers throughout
Germany
Duration: at least one week
Partner integration: TFDPOE57TMPU QBSUOFS
MPHPBOETQFDJBMPƉFSXJUI
image in airtours CI
1BSUOFSDPOUSJCVUJPO4,000 euros for one week
FVSPTGPSUXPXFFLT
23POINT OF SALE
AIRTOURS MEDIA DATA
B2C
LARGE POSTERS
All airtours agencies can order the posters free
of charge. The posters are intended for use in the
TIPQXJOEPX JOUIFPƊDFJOUFSJPSPSBUFWFOUT
Target group: all airtours agencies, airtours
customers (interested in
airtours posters)
4DPQFBOEQBSUOFSDPOUSJCVUJPO
n'PSNBUY NN
250 copies (1 to 2 motifs) 3,000 euros
150 copies (1 motif) 2,200 euros
24A JOINT MARKETING PARTNERSHIP FOR SUCCESS.
8&-00,'038"3%803,*/(8*5):06
brandexperts@airtours.de
25airtours.de BJSUPVSTFJOF.BSLFEFS56*%FVUTDIMBOE(NC) Karl-Wiechert-Allee 23 · D-30625 Hannover
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