A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021

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A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
A JOINT MARKETING PARTNERSHIP FOR SUCCESS.
               MEDIA DATA 2021

                                             1
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
airtours provides exclusive travel experiences to the needs of
luxury customers and stands for

n highest quality criteria

n unique and exclusive advantages

n carefully selected products

airtours selects the best of the best hotels worldwide. The result is a port-
folio selection, that continues to set the luxury travel industry standard.

BJSUPVST%FĂOJOH-VYVSZ5SBWFM4JODF

                                                                                2
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
AIRTOURS PORTRAIT

                    3
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
AIRTOURS PORTRAIT
DEFINING LUXURY TRAVEL

airtours is the luxury brand of TUI Deutschland       WINTER SAISON
and has always been the undisputed market             2020 | 2021
leader. The brand airtours ...

n stands for more than 50 years of experience
  and continuity,
n achieves a 3-digit million sales per year (EURO),
n IBT TBMFTQBSUOFST JODMVEJOH
  QSFNJVNTBMFTQBSUOFSTJOUIFBJSUPVST
  business club,
                                                      SUMMER SAISON
n stands for high competence and acknow-
                                                      2021
  ledges what is in demand tomorrow,
n PƉFSTFYDMVTJWFBOEUBJMPSFEMVYVSZUSBWFMT
n EFWFMPQTOFX IJHIMZQSPĂUBCMFUBSHFUHSPVQT
n PƉFSTJOEJWJEVBMEFTJHOFEUSJQT BJSUPVST
  Private Travel).

A distinguished and exclusive customer
group awaits you!

                                                                                          4
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
AIRTOURS PORTRAIT
LOCAL HERO AND
GLOBAL PLAYER

n In the German-speaking markets,
  BJSUPVSTPƉFSTUIFNPTUDPNQSFIFOTJWF
  selectionof luxury hotels, tailor-made
  holidays, tours and cruises
n With more than 4,300 leading luxury
  hotels, the airtours portfolio includes the
  ĂOFTUMVYVSZIPUFMTGSPNBSPVOEUIFXPSME
n Wideranging, yet carefully targeted
  marketing provides customer orientation
  in the world of luxury travel

                                                                    5
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
AIRTOURS PORTRAIT
CUSTOMER CHARACTERISTICS

Characteristics
                           High-income managers in their
Age Group                  peak earning phase
ZFBST     
ZFBST     
                                                             n Aged late 30ies to mid 50ies
ZFBST     
                                                             n High income
ZFBST     
                                                             n Successful singles, couples and families
 ZFBST                                                with high expectations and strong
                                                               professional standards
Net household income
 FVSPT   

                           "ƌVFOUÄCFTUBHFSTÅBUUIFQFBLPGUIFJSQSPGFTTJPOBM
Managing directors/        DBSFFSTPSQFPQMFPGJOEFQFOEFOUNFBOT
CPBSENFNCFST     

                                                             n"HFENJEJFTUPNJEJFT
                                                             n Quality spenders
                                                             n Couples with high expectations in terms
                                                               of lifestyle, culture and exclusive living

                                                                                                            
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
AIRTOURS PORTRAIT
THE SALES EXPERIENCE:
WELL-VERSED TRAVEL ADVISORS

airtours uses a varied mix of high quality sales
channels:
n Continuously reviewed sales network, careful-
  ly selected on the basis of strict criteria
n Focused on the needs and requirements of
  sophisticated luxury travel target groups
0VSDBSFGVMMZTFMFDUFE FYQFSJFODFEBOERVBMJĂFE
travel agency partners work closely together
with a personal airtours service team.
n"MNPTU DFSUJĂFEBJSUPVSTUSBWFM
    agencies including approximately
    QSFNJVNTBMFTQBSUOFSTJOUIF
    airtours business club

                                                                       
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
AIRTOURS MEDIA DATA B2B

                          8
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
ONLINE
                                                     AIRTOURS MEDIA DATA
B2B NEWSLETTER                                              B2B
airtours aktuell

The B2B newsletter informs all airtours agencies
regularly on sales-related topics, news and
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BSFBEWFSUJTFEJOBTBMFTăZFS

Target group: 10,000 travel agents in
               BJSUPVSTBHFODJFT NPTUPG
              them are personally adressed to
              UIFPXOFSPSUIFPƊDFNBOBHFS
1VCMJDBUJPOGSFRVFODZmonthly
Partner integration: 0ƉFS TQFDJBM JODMVEJOH
                     TBMFTăZFSBTQEGEPDVNFOU
                     to print out and hang out in
                     the shop window or editorial
                     article with image and link
                     to pdf with further contents.
1BSUOFSDPOUSJCVUJPO
n 1,500 euros for the editorial
nFVSPTQFSTQFDJBMPƉFSTBMFTăZFS

                                                                           
A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
ONLINE
                                                   AIRTOURS MEDIA DATA
BJSUPVSTCVTJOFTTDMVC                                   B2B
NEWSLETTER

The airtours business club is the club for the
best luxury travel sellers and currently counts
NFNCFSBHFODJFT5IFJOWJUBUJPOUPUIFDMVC
comes directly from airtours.
The airtours business club monthly newsletter
provides a mix of management news, sales
JOGPSNBUJPOBOE1&1PƉFST USBWFMBHFOUSBUFT 

Scope: editorial article with image. Attachment
       of documents or video possible. Exclusive
       BJSUPVSTPƉFST
Target group: 501BJSUPVSTUSBWFMBHFODJFT
1VCMJDBUJPOGSFRVFODZmonthly
1BSUOFSDPOUSJCVUJPO2,000 euros

                                                                     10
ONLINE
                                                       AIRTOURS MEDIA DATA
BJSUPVSTCVTJOFTTDMVC                                       B2B
PEP SPECIALS

The airtours business club – a platform for
USBWFMBHFODJFTXJUIUIFIJHIFTUTBMFT‡PƉFST
hoteliers a guarantee, that their product
promotion will reach the best agents.

Scope: promotion through the airtours business
       club webpage in the TUI newsnet.
Target group: 501BJSUPVSTUSBWFMBHFODJFT
              exclusively.
Partner integration: promotion of a hotel
                     UPXBSETUPQBHFOUT0ƉFST
                     are time-limited and subject
                     UPBWBJMBCJMJUZBOEDPOĂSNB-
                     tion by the hotel.
1BSUOFSDPOUSJCVUJPOproviding PEP specials
                        USBWFMBHFOUSBUFT ĂYFE
                       rates, no relative discounts,
                       ideally exclusive to airtours
                       travel agents.

                                                                         11
ONLINE TRAINING ACADEMY
                                                     AIRTOURS MEDIA DATA
BJSUPVSTGSJFOET                                          B2B
THE LUXURY ACADEMY

E-LEARNING TRAININGS

In 2020 the trainings got digitalized and the
training platform airtoursfriends.de has been
launched. In addition to the seminars, the
participants also learn something about trend
research, psychology, marketing and a story
library. Our partners are on their own brand pages
including best practices and current Brand news
QSFTFOUFE"MSFBEZXJUIJOUIFĂSTUFJHIUXFFLT
after launch were over 3000 page visits recorded
– it is a successful concept.

8FPƉFSZPVBDDFTTXJUIUIFOFXXFCTJUFUPUIF
best travel agencies and promote your Brand
always up to date on airtoursfriends.de and by
the newsletter.

Scope:
n all season presentation of your brand
n Promotion of your brand: online, newsletter
   and White papers
Target group: active, high-potential agencies
Costs: 4,000 euros per year

Detailed proposals and services can
be found on www.airtours.de/media.

                                                                       12
ONLINE-TRAININGSAKADEMIE
                                                                                                AIRTOURS MEDIA DATA
BJSUPVSTGSJFOET                                                                                     B2B
THE LUXURY ACADEMY

WHITEPAPERS

airtours & friends whitepapers up-to-date
on topics from the most diverse areas.

Whitepapers are inspiring advice and ideas
for our sales partners.

                                                                                                                                            DOMES RESORTS · 11

                                             DOMES RE
                                                   RESORTS
                                                    ES     – WO FREIRÄUME ZUM KONZEPT GEHÖREN

                                              Die Kollektion der
                                                             deer Domes Resorts besteht aus vier         CFTPOEFSTG¬S'BNJMJFOCFTUFOTHFFJHOFU CJFUFO
                                              Luxus-Häusern.. A Aufu Korfu zählt das legendäre, einst    TJFEPDINJUJISFO1BWJMMPOT 3FTJEFODFOVOE7JMMFO
                                              JN#FTJU[EFS'BNJMJF0OBTTJTCFĂOEMJDIF
                                              JN#FTJU[EFS'BNNJ                           .JSBNBSF   1MBU[G¬SCJT[V1FSTPOFO*OBMMFO3FTPSUTCVDI
                                              dazu. Wie alle Domes
                                                             Doom Resorts bietet das „Adults             bar ist die Kategorie „Haute Living“. Das Hotel im
                                              Only“-Hotel mitt seinen
                                                                se       Suiten, Pavillons und Villen    )PUFM,PO[FQUCFJOIBMUFUVB$PODJFSHF4FSWJDF 
                                              NJUCJT[VRN(FTBNUă›DIFEFO-VYVTEFS
                                              NJUCJT[VRNN                                        #FBDI-PVOHF )BVUF-JWJOH3PPN
                                              weiten Räume. Und
                                                              Un hier im Besonderen. Denn wo
                                              TJDIEBT8IPJT8IPEFS4PDJFUZWPO.BSJB$BMMBT
                                              TJDIEBT8IPJT  8I                                        „New Normality“ nennt Domes Resorts seine
                                              CJT'SBODPJT.JUUFSBOEXPIMG¬IMUFVOEFTIFVUF
                                              CJT'SBODPJT.JUUUFS                                       BLUVFMMFO7PSLFISVOHFO%VSDIEJFFOHF"OCJO-
                                              JNNFSOPDIUVU
                                              JNNFSOPDI   UVU HFOJF}UEJFHFTDI¬U[UF1SJWBUTQI›-
                                                                HF                                       EVOHBO.BSSJPUU "VUPHSBQI$PMMFDUJPO -VYVSZ
                                              SFFJOFO¬CFSHFPSEOFUFO4UFMMFOXFSU&CFOGBMMTOVS
                                              SFFJOFO¬CFSHFP PSE                                       $PMMFDUJPO FSG¬MMFOEJFTFEJFI¨DITUFOJOUFSOBUJP-
                                              &SXBDITFOFOWP  PSC
                                              &SXBDITFOFOWPSCFIBMUFOJTUEBT%PNFT/PSV[               nalen Standards. Eine neue Wortkreation ist den
                                              $IBOJBBVG  ,SFUBB EBTTJDIBMTLPTNPQPMJUJTDIFT
                                              $IBOJBBVG,SFUB     E                                     3FTPSUTNJUÆ,OPDL(PÄG¬SJISFO3PPN
                                              Æ6SCBO3FTPSUÄCF[FJDIOFUVOENJUEFS&JOTUFJHFS-
                                              Æ6SCBO3FTPSUÄC CF                                        4FSWJDFHFMVOHFOVOETPHMFJDIFSH›O[UVNEJF
                                              LBUFHPSJF6QCFBU3FUSFBUJOLMVTJWF0VUEPPS#BEF-
                                              LBUFHPSJF6QCFB  BU                                       *EFFEFS-VYVT&TTFOTCPYFOG¬S'S¬ITU¬DL .JUUBH
                                              wanne und Private
                                                          Privaate Pool aufwartet.                       PEFS%JOOFSG¬S4USBOE "VTăVHPEFSXPJNNFS
                                                                                                         es belieben mag.
                                              Hingegen
                                              Hinge
                                                 g ggen
                                                      n ssind
                                                          ind
                                                           nd die
                                                           n  die
                                                               ie beiden Resorts Domes Zeen
                                              $IBOJBVOE%PNFTPG&MPVOEBBVG,SFUBBVDIVOE

                                                                                                                                                                 13
TRAINING ACADEMY
                                                    AIRTOURS MEDIADATEN
BJSUPVSTGSJFOET                                          B2B
INSPIRATION DAYS

INSPIRATION AND KNOW-HOW –
COMPACT IN ONE DAY

In addition to the online academy airtours &
GSJFOET XFXJMMPƉFSPVSCFTUUSBWFMBHFODZJO
2021 Inspiration days in the most important
cities in Germany and Austria. Online Academy
participants are invited to go more deeply in the
knowledge and how to use new content from
trend research, marketing and Psychology to
JOTQJSFBOENPUJWBUFZPVSXPSL8FPƉFSZPV
with these events a personal exchange with
our participants and a platform to share your
current content to a pre-informed audience
to address.

Scope:
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n 30 minute slot (max. 4 partners / day)
Target group: online participants of
              airtours & friends
Cost: 2,500 euros per slot; 1,500 euros per
      slot/day airtours & friends partner

Detailed proposals and services can
CFGPVOEPOXXXBJSUPVSTEFNFEJB

                                                                     14
AIRTOURS MEDIA DATA B2C

                          15
ONLINE
                                                   AIRTOURS MEDIA DATA
                                                          B2C
B2C NEWSLETTER

With the tailored newsletter, airtours customers
and potential new customers are informed about
UPQPƉFSTBOETQFDJBMSFWJFXTPOWBSJPVTIPMJEBZ
destinations.

Scope: exclusive advertising of a partner or
       VQUPJOEJWJEVBMPƉFST
Target group: 50,000 signed customers
1VCMJDBUJPOGSFRVFODZweekly
Integration: presentation with image and text
             as well as the airtours privileges.
1BSUOFSDPOUSJCVUJPO
n 3,000 euros
n 4,500 euros when creating and linking an
  individual landing page

                                                                     
ONLINE
                                                      AIRTOURS MEDIA DATA
                                                             B2C
SUPER BANNER

XXXBJSUPVSTEF

BJSUPVSTPƉFSTFYDMVTJWFIPNFQBHFPOMJOF
advertising opportunities to reach a highly
QSPĂUBCMFUBSHFUHSPVQXJUIBTUSPOHCSBOE
BƊOJUZ

Target group: existing and potential
              new airtours customers
Partner integration: full-banner presentation on
                     airtours homepage with link
                     to hotel details or an indivi-
                     dual landing page
Duration: 4 weeks (1 week in the „pole position“
          followed by 2 weeks in position 2-4)
1BSUOFSDPOUSJCVUJPO
n 4,000 euros
n FVSPTGPSUIFEFTJHOPGBOJOEJWJEVBM
    landing page

                                                                        
ONLINE
                                                     AIRTOURS MEDIA DATA
                                                            B2C
ONLINE TEASER

XXXBJSUPVSTEF

A prominent advertising possibility for exclusive
hotels is the online teaser on the airtours.de
website. Selected partners can advertise their
TQFDJBMQSPEVDUPƉFSIFSFFYDMVTJWFMZGPSXFFLT

Scope: rotating teaser box on the home page
       XJUIBUUSBDUJWFIPUFMTQFDJBMPƉFST
Target group: existing airtours and potential
             new airtours customers
Duration: 2 weeks
Partner integration: one hotel per teaser with
                     PƉFSBOEJNBHFJODMVEJOH
                     link to the hotel presen-
                     tation and direct booking
                     option through airtours.de
1BSUOFSDPOUSJCVUJPO1,500 euros

                                                                       18
ONLINE
                                                   AIRTOURS MEDIA DATA
                                                          B2C
SHORTLIST

A special exclusive highlight on our website
BJSUPVSTEFXJUIBTIPSUMJTUFEPƉFSGSPNPVS
best luxury hotels.

Scope: up to 5 hotels per destination, each with
       BOPƉFS
Target group: existing and potential new
              airtours customers
Duration: 3 weeks
Partner integration: a general theme and up to
                     IPUFMPƉFSTXJUIBEJSFDU
                     link to the hotel
1BSUOFSDPOUSJCVUJPO2,000 euros

                                                                     
SOCIAL MEDIA | BRANDED CONTENT
                                                                                      AIRTOURS MEDIA DATA
                                                                                             B2C
FACEBOOK AND INSTAGRAM

FIGURES                            YOUR ADVERTISEMENT ON AIRTOURS
 FOLLOWER*                         40$*"-.&%*"$)"//&-4
                         8,000
                         13,000

                                              1

                                                       The editorial-seeming post is created by us and published as
LIMITED NUMBER OF POSTS AS BRAND          2            branded content – incl. presentation of your logo and marked
CONTENT FOR A BETTER VISIBILITY                        as “airtours mit X” (=Name of your hotel/company).
Duration: 4 weeks
Scope: 3 sponsored posts each on
       Facebook/Instagram
Seeding Budget: 1,000 euros

                                              3      1 | Hot
                                                          Hotel name & location will be highlighted in the post. The post will
                                                          be llinked directly with the hotel-landingpage on airtours.de
                                                          Placing of your content (max. 10 images and/or a 15 sec. video)
                                                     2 | Plac
                                                          and logo
                                                     ]1MBDJOHPGUIFIBTIUBHT)05&-/".&-0$"5*0/BTDPNNFOU
                                                     ]1MBD

* As of November 2020                                                                                                            20
PRINT | ONLINE
                                                                             AIRTOURS MEDIA DATA
THE LUXURY TRAVEL MAGAZINE                                                          B2C
airtours sphere

4DPQF$JSDVMBUJPO1SJOU
nBQQSPYQBHFTJODMDPWFS
n 25,000 copies per issue
1VCMJDBUJPOGSFRVFODZ
n Print at least 1 per year                                                                            âêóõðöó
n Online ongoing, running time min. 1 year,
  with search function
                                                                                                            ôñéæóæ
                                                                                                              ô

                                                                                                                     ËâôÓö
                                                                                                                            ùö   ôóæêôæžÔ
                                                                                                                                                           £  

                                                                                                                                            âèâûêï
Target group:
n BJSUPVSTBHFODJFTBTXFMMBTOFXBOE
     existing customers
1BSUOFSDPOUSJCVUJPO
1SJOUJODMPOMJOFQSFTFOUBUJPO
Advertisement, Advertorial, Check in
nQBHF"EWFSUPSJBMQSJOU POMJOF
      FVSPT DSFBUJPOCZFEJUPSJBMTUBƉ
n 1/1 page Advertisement incl. web banner                               Þðø Ù
                                                                              æñðóõæ
                                                                                    Ñæïôæêõô
                                                                                             åæôÛóö
                                                                                    óõêññôâ          ãæíô'
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                                                                                     äéæïå
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                                                                                                      7$12
                                                                                                    $8)1
                                                                                                              ,(67,//
                                                                                                               0$19
                                                                                                                       (16(,7(
                                                                                                                       ,&725,
                                                                                                                               1921
                                                                                                                                     6$172
                                                                                                          (%(167             $)$
                                                                                                                            //6%$         5,1
                                                                                                                   5(&.(
                                                                                                                         1'85& 1*.2.81'
Exclusively online:                                                                                                            +',(7       %
                                                                                                                                      26.$1 (/,=(
                                                                                                                                           $

Advertorial or web banner in the travel magazine                                                                                          Printau
                                                                                                                                                  sgabe
on airtours.de, with direct booking option         Online-Darstellung
(April 2021)
n Advertorial 4,000 euros
n web banner 3,000 euros (ready delivered)

                                                                                                                                                          21
PRINT
                                                                                                                                                                                                                                                                                                                                      AIRTOURS MEDIA DATA
                                                                                                                                                                                                                                                                                                                                             B2C
CUSTOMER MAILINGS

Print mailing to existing and potential new
DVTUPNFSTXJUIBJSUPVSTBƋOJUZ

Release date:
n July/August 2021
n December 2021 in planning                                                                        2020
                                                                                                                                                  Elmau |

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             2 pages, per mailing, not competing
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                                                                                                                                                                                                                                                                                                              16
                                                                                                                                                                                                                                                                                                           0 EUR

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                                                                                                                                                                                                                                                                                                                                                       1 Überna
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                                                                                                                                                                                                                                                                                                                                                              ours PLU
                                                                                                                                                                                                                                                                                                                                                                        S PAKET
                                                                                                                                                                                                                                                                                                                                                                                                      p. P. ab
                                                                                                                                                                                                                                                                                                                                                                                                                 254 EU
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                                                                                                                                                                                                                                                                                                                                                                                                                                         22
TV
                                                  AIRTOURS MEDIA DATA
                                                         B2C
INSTORE COMMUNICATION

The client communication is getting strong
JOăVFODFCZEJHJUBMNFEJB4QFDJBMPƉFSTPS
image advertising through moving images on
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300 airtours travel agencies – updated daily
BOEMPDBUJPOTQFDJĂD/PUPOMZBSFBVEJPWJTVBM
messages perceived better, they also reach the
customer on an emotional level and lead to
spontaneous buying decisions at the point of
sale.

Scope:
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    advertising
n Audiovisual loop max. 10 minutes long =
  SFQFUJUJPOTQFSIPVS
Target group: existing and potential new
              airtours customers throughout
              Germany
Duration: at least one week
Partner integration: TFDPOE57TMPUQBSUOFS
                     MPHPBOETQFDJBMPƉFSXJUI
                     image in airtours CI
1BSUOFSDPOUSJCVUJPO4,000 euros for one week
                       FVSPTGPSUXPXFFLT

                                                                    23
POINT OF SALE
                                                     AIRTOURS MEDIA DATA
                                                            B2C
LARGE POSTERS

All airtours agencies can order the posters free
of charge. The posters are intended for use in the
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Target group: all airtours agencies, airtours
              customers (interested in
              airtours posters)
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      250 copies (1 to 2 motifs) 3,000 euros
      150 copies (1 motif) 2,200 euros

                                                                       24
A JOINT MARKETING PARTNERSHIP FOR SUCCESS.

  8&-00,'038"3%803,*/(8*5):06
               brandexperts@airtours.de

                                             25
airtours.de

BJSUPVSTFJOF.BSLFEFS56*%FVUTDIMBOE(NC)
  Karl-Wiechert-Allee 23 · D-30625 Hannover      
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