A JOINT MARKETING PARTNERSHIP FOR SUCCESS - MEDIA DATA 2021
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airtours provides exclusive travel experiences to the needs of luxury customers and stands for n highest quality criteria n unique and exclusive advantages n carefully selected products airtours selects the best of the best hotels worldwide. The result is a port- folio selection, that continues to set the luxury travel industry standard. BJSUPVST%FĂOJOH-VYVSZ5SBWFM4JODF 2
AIRTOURS PORTRAIT DEFINING LUXURY TRAVEL airtours is the luxury brand of TUI Deutschland WINTER SAISON and has always been the undisputed market 2020 | 2021 leader. The brand airtours ... n stands for more than 50 years of experience and continuity, n achieves a 3-digit million sales per year (EURO), n IBT TBMFTQBSUOFST JODMVEJOH QSFNJVNTBMFTQBSUOFSTJOUIFBJSUPVST business club, SUMMER SAISON n stands for high competence and acknow- 2021 ledges what is in demand tomorrow, n PƉFSTFYDMVTJWFBOEUBJMPSFEMVYVSZUSBWFMT n EFWFMPQTOFX IJHIMZQSPĂUBCMFUBSHFUHSPVQT n PƉFSTJOEJWJEVBMEFTJHOFEUSJQT BJSUPVST Private Travel). A distinguished and exclusive customer group awaits you! 4
AIRTOURS PORTRAIT LOCAL HERO AND GLOBAL PLAYER n In the German-speaking markets, BJSUPVSTPƉFSTUIFNPTUDPNQSFIFOTJWF selectionof luxury hotels, tailor-made holidays, tours and cruises n With more than 4,300 leading luxury hotels, the airtours portfolio includes the ĂOFTUMVYVSZIPUFMTGSPNBSPVOEUIFXPSME n Wideranging, yet carefully targeted marketing provides customer orientation in the world of luxury travel 5
AIRTOURS PORTRAIT CUSTOMER CHARACTERISTICS Characteristics High-income managers in their Age Group peak earning phase ZFBST ZFBST n Aged late 30ies to mid 50ies ZFBST n High income ZFBST n Successful singles, couples and families ZFBST with high expectations and strong professional standards Net household income FVSPT "ƌVFOUÄCFTUBHFSTÅBUUIFQFBLPGUIFJSQSPGFTTJPOBM Managing directors/ DBSFFSTPSQFPQMFPGJOEFQFOEFOUNFBOT CPBSENFNCFST n"HFENJEJFTUPNJEJFT n Quality spenders n Couples with high expectations in terms of lifestyle, culture and exclusive living
AIRTOURS PORTRAIT THE SALES EXPERIENCE: WELL-VERSED TRAVEL ADVISORS airtours uses a varied mix of high quality sales channels: n Continuously reviewed sales network, careful- ly selected on the basis of strict criteria n Focused on the needs and requirements of sophisticated luxury travel target groups 0VSDBSFGVMMZTFMFDUFE FYQFSJFODFEBOERVBMJĂFE travel agency partners work closely together with a personal airtours service team. n"MNPTU DFSUJĂFEBJSUPVSTUSBWFM agencies including approximately QSFNJVNTBMFTQBSUOFSTJOUIF airtours business club
ONLINE AIRTOURS MEDIA DATA B2B NEWSLETTER B2B airtours aktuell The B2B newsletter informs all airtours agencies regularly on sales-related topics, news and IJHIMJHIUT4QFDJBMPƉFSTGPSTBMFBUTIPSUOPUJDF BSFBEWFSUJTFEJOBTBMFTăZFS Target group: 10,000 travel agents in BJSUPVSTBHFODJFT NPTUPG them are personally adressed to UIFPXOFSPSUIFPƊDFNBOBHFS 1VCMJDBUJPOGSFRVFODZmonthly Partner integration: 0ƉFS TQFDJBM JODMVEJOH TBMFTăZFSBTQEGEPDVNFOU to print out and hang out in the shop window or editorial article with image and link to pdf with further contents. 1BSUOFSDPOUSJCVUJPO n 1,500 euros for the editorial nFVSPTQFSTQFDJBMPƉFSTBMFTăZFS
ONLINE AIRTOURS MEDIA DATA BJSUPVSTCVTJOFTTDMVC B2B NEWSLETTER The airtours business club is the club for the best luxury travel sellers and currently counts NFNCFSBHFODJFT5IFJOWJUBUJPOUPUIFDMVC comes directly from airtours. The airtours business club monthly newsletter provides a mix of management news, sales JOGPSNBUJPOBOE1&1PƉFST USBWFMBHFOUSBUFT Scope: editorial article with image. Attachment of documents or video possible. Exclusive BJSUPVSTPƉFST Target group: 501BJSUPVSTUSBWFMBHFODJFT 1VCMJDBUJPOGSFRVFODZmonthly 1BSUOFSDPOUSJCVUJPO2,000 euros 10
ONLINE AIRTOURS MEDIA DATA BJSUPVSTCVTJOFTTDMVC B2B PEP SPECIALS The airtours business club – a platform for USBWFMBHFODJFTXJUIUIFIJHIFTUTBMFTPƉFST hoteliers a guarantee, that their product promotion will reach the best agents. Scope: promotion through the airtours business club webpage in the TUI newsnet. Target group: 501BJSUPVSTUSBWFMBHFODJFT exclusively. Partner integration: promotion of a hotel UPXBSETUPQBHFOUT0ƉFST are time-limited and subject UPBWBJMBCJMJUZBOEDPOĂSNB- tion by the hotel. 1BSUOFSDPOUSJCVUJPOproviding PEP specials USBWFMBHFOUSBUFT ĂYFE rates, no relative discounts, ideally exclusive to airtours travel agents. 11
ONLINE TRAINING ACADEMY AIRTOURS MEDIA DATA BJSUPVSTGSJFOET B2B THE LUXURY ACADEMY E-LEARNING TRAININGS In 2020 the trainings got digitalized and the training platform airtoursfriends.de has been launched. In addition to the seminars, the participants also learn something about trend research, psychology, marketing and a story library. Our partners are on their own brand pages including best practices and current Brand news QSFTFOUFE"MSFBEZXJUIJOUIFĂSTUFJHIUXFFLT after launch were over 3000 page visits recorded – it is a successful concept. 8FPƉFSZPVBDDFTTXJUIUIFOFXXFCTJUFUPUIF best travel agencies and promote your Brand always up to date on airtoursfriends.de and by the newsletter. Scope: n all season presentation of your brand n Promotion of your brand: online, newsletter and White papers Target group: active, high-potential agencies Costs: 4,000 euros per year Detailed proposals and services can be found on www.airtours.de/media. 12
ONLINE-TRAININGSAKADEMIE AIRTOURS MEDIA DATA BJSUPVSTGSJFOET B2B THE LUXURY ACADEMY WHITEPAPERS airtours & friends whitepapers up-to-date on topics from the most diverse areas. Whitepapers are inspiring advice and ideas for our sales partners. DOMES RESORTS · 11 DOMES RE RESORTS ES – WO FREIRÄUME ZUM KONZEPT GEHÖREN Die Kollektion der deer Domes Resorts besteht aus vier CFTPOEFSTG¬S'BNJMJFOCFTUFOTHFFJHOFU CJFUFO Luxus-Häusern.. A Aufu Korfu zählt das legendäre, einst TJFEPDINJUJISFO1BWJMMPOT 3FTJEFODFOVOE7JMMFO JN#FTJU[EFS'BNJMJF0OBTTJTCFĂOEMJDIF JN#FTJU[EFS'BNNJ .JSBNBSF 1MBU[G¬SCJT[V1FSTPOFO*OBMMFO3FTPSUTCVDI dazu. Wie alle Domes Doom Resorts bietet das „Adults bar ist die Kategorie „Haute Living“. Das Hotel im Only“-Hotel mitt seinen se Suiten, Pavillons und Villen )PUFM,PO[FQUCFJOIBMUFUVB$PODJFSHF4FSWJDF NJUCJT[VRN(FTBNUăDIFEFO-VYVTEFS NJUCJT[VRNN #FBDI-PVOHF )BVUF-JWJOH3PPN weiten Räume. Und Un hier im Besonderen. Denn wo TJDIEBT8IPJT8IPEFS4PDJFUZWPO.BSJB$BMMBT TJDIEBT8IPJT 8I „New Normality“ nennt Domes Resorts seine CJT'SBODPJT.JUUFSBOEXPIMG¬IMUFVOEFTIFVUF CJT'SBODPJT.JUUUFS BLUVFMMFO7PSLFISVOHFO%VSDIEJFFOHF"OCJO- JNNFSOPDIUVU JNNFSOPDI UVU HFOJF}UEJFHFTDI¬U[UF1SJWBUTQI- HF EVOHBO.BSSJPUU "VUPHSBQI$PMMFDUJPO -VYVSZ SFFJOFO¬CFSHFPSEOFUFO4UFMMFOXFSU&CFOGBMMTOVS SFFJOFO¬CFSHFP PSE $PMMFDUJPO FSG¬MMFOEJFTFEJFI¨DITUFOJOUFSOBUJP- &SXBDITFOFOWP PSC &SXBDITFOFOWPSCFIBMUFOJTUEBT%PNFT/PSV[ nalen Standards. Eine neue Wortkreation ist den $IBOJBBVG ,SFUBB EBTTJDIBMTLPTNPQPMJUJTDIFT $IBOJBBVG,SFUB E 3FTPSUTNJUÆ,OPDL(PÄG¬SJISFO3PPN Æ6SCBO3FTPSUÄCF[FJDIOFUVOENJUEFS&JOTUFJHFS- Æ6SCBO3FTPSUÄC CF 4FSWJDFHFMVOHFOVOETPHMFJDIFSHO[UVNEJF LBUFHPSJF6QCFBU3FUSFBUJOLMVTJWF0VUEPPS#BEF- LBUFHPSJF6QCFB BU *EFFEFS-VYVT&TTFOTCPYFOG¬S'S¬ITU¬DL .JUUBH wanne und Private Privaate Pool aufwartet. PEFS%JOOFSG¬S4USBOE "VTăVHPEFSXPJNNFS es belieben mag. Hingegen Hinge g ggen n ssind ind nd die n die ie beiden Resorts Domes Zeen $IBOJBVOE%PNFTPG&MPVOEBBVG,SFUBBVDIVOE 13
TRAINING ACADEMY AIRTOURS MEDIADATEN BJSUPVSTGSJFOET B2B INSPIRATION DAYS INSPIRATION AND KNOW-HOW – COMPACT IN ONE DAY In addition to the online academy airtours & GSJFOET XFXJMMPƉFSPVSCFTUUSBWFMBHFODZJO 2021 Inspiration days in the most important cities in Germany and Austria. Online Academy participants are invited to go more deeply in the knowledge and how to use new content from trend research, marketing and Psychology to JOTQJSFBOENPUJWBUFZPVSXPSL8FPƉFSZPV with these events a personal exchange with our participants and a platform to share your current content to a pre-informed audience to address. Scope: nGVMMEBZXPSLTIPQTJO n 30 minute slot (max. 4 partners / day) Target group: online participants of airtours & friends Cost: 2,500 euros per slot; 1,500 euros per slot/day airtours & friends partner Detailed proposals and services can CFGPVOEPOXXXBJSUPVSTEFNFEJB 14
AIRTOURS MEDIA DATA B2C 15
ONLINE AIRTOURS MEDIA DATA B2C B2C NEWSLETTER With the tailored newsletter, airtours customers and potential new customers are informed about UPQPƉFSTBOETQFDJBMSFWJFXTPOWBSJPVTIPMJEBZ destinations. Scope: exclusive advertising of a partner or VQUPJOEJWJEVBMPƉFST Target group: 50,000 signed customers 1VCMJDBUJPOGSFRVFODZweekly Integration: presentation with image and text as well as the airtours privileges. 1BSUOFSDPOUSJCVUJPO n 3,000 euros n 4,500 euros when creating and linking an individual landing page
ONLINE AIRTOURS MEDIA DATA B2C SUPER BANNER XXXBJSUPVSTEF BJSUPVSTPƉFSTFYDMVTJWFIPNFQBHFPOMJOF advertising opportunities to reach a highly QSPĂUBCMFUBSHFUHSPVQXJUIBTUSPOHCSBOE BƊOJUZ Target group: existing and potential new airtours customers Partner integration: full-banner presentation on airtours homepage with link to hotel details or an indivi- dual landing page Duration: 4 weeks (1 week in the „pole position“ followed by 2 weeks in position 2-4) 1BSUOFSDPOUSJCVUJPO n 4,000 euros n FVSPTGPSUIFEFTJHOPGBOJOEJWJEVBM landing page
ONLINE AIRTOURS MEDIA DATA B2C ONLINE TEASER XXXBJSUPVSTEF A prominent advertising possibility for exclusive hotels is the online teaser on the airtours.de website. Selected partners can advertise their TQFDJBMQSPEVDUPƉFSIFSFFYDMVTJWFMZGPSXFFLT Scope: rotating teaser box on the home page XJUIBUUSBDUJWFIPUFMTQFDJBMPƉFST Target group: existing airtours and potential new airtours customers Duration: 2 weeks Partner integration: one hotel per teaser with PƉFSBOEJNBHFJODMVEJOH link to the hotel presen- tation and direct booking option through airtours.de 1BSUOFSDPOUSJCVUJPO1,500 euros 18
ONLINE AIRTOURS MEDIA DATA B2C SHORTLIST A special exclusive highlight on our website BJSUPVSTEFXJUIBTIPSUMJTUFEPƉFSGSPNPVS best luxury hotels. Scope: up to 5 hotels per destination, each with BOPƉFS Target group: existing and potential new airtours customers Duration: 3 weeks Partner integration: a general theme and up to IPUFMPƉFSTXJUIBEJSFDU link to the hotel 1BSUOFSDPOUSJCVUJPO2,000 euros
SOCIAL MEDIA | BRANDED CONTENT AIRTOURS MEDIA DATA B2C FACEBOOK AND INSTAGRAM FIGURES YOUR ADVERTISEMENT ON AIRTOURS FOLLOWER* 40$*"-.&%*"$)"//&-4 8,000 13,000 1 The editorial-seeming post is created by us and published as LIMITED NUMBER OF POSTS AS BRAND 2 branded content – incl. presentation of your logo and marked CONTENT FOR A BETTER VISIBILITY as “airtours mit X” (=Name of your hotel/company). Duration: 4 weeks Scope: 3 sponsored posts each on Facebook/Instagram Seeding Budget: 1,000 euros 3 1 | Hot Hotel name & location will be highlighted in the post. The post will be llinked directly with the hotel-landingpage on airtours.de Placing of your content (max. 10 images and/or a 15 sec. video) 2 | Plac and logo ]1MBDJOHPGUIFIBTIUBHT)05&-/".&-0$"5*0/BTDPNNFOU ]1MBD * As of November 2020 20
PRINT | ONLINE AIRTOURS MEDIA DATA THE LUXURY TRAVEL MAGAZINE B2C airtours sphere 4DPQF$JSDVMBUJPO1SJOU nBQQSPYQBHFTJODMDPWFS n 25,000 copies per issue 1VCMJDBUJPOGSFRVFODZ n Print at least 1 per year âêóõðöó n Online ongoing, running time min. 1 year, with search function ôñéæóæ ô ËâôÓö ùö ôóæêôæÔ £ âèâûêï Target group: n BJSUPVSTBHFODJFTBTXFMMBTOFXBOE existing customers 1BSUOFSDPOUSJCVUJPO 1SJOUJODMPOMJOFQSFTFOUBUJPO Advertisement, Advertorial, Check in nQBHF"EWFSUPSJBMQSJOU POMJOF FVSPT DSFBUJPOCZFEJUPSJBMTUBƉ n 1/1 page Advertisement incl. web banner Þðø Ù æñðóõæ Ñæïôæêõô åæôÛóö óõêññôâ ãæíô' FVSPT SFBEZEFMJWFSFE Ƿãæóóâô äéæïå öô%+8 âïåæóô 7$12 $8)1 ,(67,// 0$19 (16(,7( ,&725, 1921 6$172 (%(167 $)$ //6%$ 5,1 5(&.( 1'85& 1*.2.81' Exclusively online: +',(7 % 26.$1 (/,=( $ Advertorial or web banner in the travel magazine Printau sgabe on airtours.de, with direct booking option Online-Darstellung (April 2021) n Advertorial 4,000 euros n web banner 3,000 euros (ready delivered) 21
PRINT AIRTOURS MEDIA DATA B2C CUSTOMER MAILINGS Print mailing to existing and potential new DVTUPNFSTXJUIBJSUPVSTBƋOJUZ Release date: n July/August 2021 n December 2021 in planning 2020 Elmau | SCHLOS Bayern | Deeu uts tscchl hlaan nd NS Sommer d REISE Saison LUXURY S EELMAU S T DE S & CULT SPA RE TREA Gm Circulation: min. 25,000 recipients per mailing, DIE KUN Keitum/ H DE AW T UR ALL HI Sylt | No rdseeinse schland AY SE VERI ln | Deuts chland t N *S RE SO Unt U Un nte n terr luxu RT & SP uriö riöss Rei AM PU A 20,000 in Germany and 5,000 in bees b besessttenttee Adrress senden 5 essen in giltt die die di ieses Res LS TUI Deut Kul Ku Kul ullilis den Alp ort als ein iisssse isse se s des des bay erische en en. n. In IInm n itten e der DES EM siich sich im m Rah h Gäs Raahah Gääste G hm ten n ein Pan n Wetter orama, tteer erstei s nge der imp birges prä osanten IR ATS men me n des d G-7 daas das as sch s on dieVor de sentier Daas mä Das -Gipfels Politprom r Stadt t Ein Haus, das Austria and Switzerland määrc ärrch rrcchenh enh haf in 2 in 2015 in de inenz glitzert das Sylter Cha HOTELTI afte te Hideaw den rBan Honchhäus Meer, in Farben rme zele PP: süd dlic lich sowie gek PARK HY arke der h von vvoon Mü ay bef be indet be zog. er und de den glä brie ünc nch hen en und bieete Ara sich 100beKilo r spime n Desig sernenDekorationen onnt zusammenge rt. Helle, warme ATT AB etet et tteet diese egter ner-Son Fassaden erzeuge U DHAB n um mfa fan ng ngr gre g reeic eiic iche ch Vor Em züg elt sich das Son nenbrilledas sich auc n ein Gef stellte Lan dhaus- HOTEL I übeerr 170 hess Kul turprog irae:t. Mo derne Mo nenlicht. n der jun h vor der Hot ühl der Behagli AND VI n mit 0K Konon o nzert z en und grrra ram amm mit am anlagen sch een Abu Dh fortsetz abi geten t. Gäs erw eltür im Kap chkeit, LLAS t Guiuid ui ide de- deee--Mi Lesesssu ung u unn en pro , Musee , exklus istktdas dire artet inm itän sdorf Kei t Miche Mic n und Pal ive Hotel amrei – eine M hellin- in-SSte zei Jahgt Wachs ttente itten von tum Integration: generous and through images im „Lu im „LLuc Luce Luuccee d`O tern rneen r, ihren menallee s, gepfl meer ein Obstwie d d``O `Oro“ `Or n aausgez Wohlstan egte Ga friesisc sen und o“,, o eich n – die n n Taij Tai i,i Qig ong und hienet r zu e Küche Hause. d und wir Hauptstdem längste rte n- n zus hes Ori ginal mit Dieses Hau unnd Yoga Zu den kt wie bla adtopa Eur Ab am s verein Retreaeats mit lich die reea Höhepu nk gepu n s, u Dhabi menhängende urbane s Flair. Zah t beides : direkte Meistern. Sh heeik nkten ein tzt zt. n Reetda ikh h Zayed . De Sylt ch Ferrari lreiche Strandl es Besuc Hei räfte -Kr Lux age und Moschee. usmp -Ko ist ass World sind Attraktion hs ge de, höSon , der aus der wohltue vom Hot en wie zum Bei rt ne emotional presentation on up Die Inssel sicund her-Wasser ind Energie nden Geg el aus sch spiel elnn Saadiy kreiert, von Dün lan ensatz nell erre ividuelle en, ge Naturs dazu ver icht. Im strändeen at und Yas n viel fältigem Spa-Progr Ruh trand von strömt der kilo 1 Überna n ideale bieten mi Zimme am mee, die auc Saadiya t Island meter- chtung Besonde Vorausse t ihren Apparte r-, Suiten h Schildk ildkrröte ein Gef mit Hal im Dop pel zimme rs im Ap tzu ng en für erh traum haften me nta nge - und öten zu schätze ühl von bpeensnsio ion n m r Del herrscht uxe ril und Ma olsamen Sand- bot. n wissen . t ein ange i sow Urlaub 2 pages, per mailing, not competing und airt ours PLU nehmes ie im Sep am Meer. S PAKET Abu Dh und ho tember abi. Am chsomme und Ok p. P.ge schönste tober abnie 30ße n Stran rliche 0nEU ReR isende d Arabie 1 sÜbe Klim rnaachtinung im mit den eine Bild ns, dem Doppel sel eltten enen Kar erbuch Saa mit diyat Frü zimmer kulisse lage hie rheerk ettschildk – und das hstückBeach, Superio r rkoom mm meen röten, die und in Ein schutz steht hie n und ihr seit Ewigk airtour tracht s PLU Gelege eiten zur S PAKET $POUSJCVUJPOQBHF FVSPT r an obers Stelle. ter in den San graben.d Natur- Eiab- p. P. ab 16 0 EUR Port Lau nay | Ins GAR T E CONSTA el Mahé | Seyche N E DE N NCE EPHE LIA SEYC llen AL S VO HELLES RBILD 5 Inmitte n glitzern platzier der Lag t, avancie unen und Wohlfü ren die üppige Anzeig luxuriös r Vegeta e hlparadie en Unterk tion vorfind sen, wie ünfte zu et. Von man sie zwei der nur selt Mahé ges schöns en auf der äumt, ver ten Strä Welt Zum Wo strömt nde der hlbefin dieser Ort Insel den trag etwas Ma n der en ebenfa gisc hes. atembera lls bei: ubende Nationalpa Blick auf rk von Por den Ma n die fünf ind t Launay rine ividuellen , Kulinarik Restauran auf alle tkonzepte n das rhöchstem , die exklusive Niveau n das 5.000 qm zelebrie umfangre große „U ren, iche Spo Spa” und rt- und Aktivitä tenprogra mm. 1 Überna chtung in der Jun mit Hal ior Suite bpensio n und airt ours PLU S PAKET p. P. ab 254 EU R 22
TV AIRTOURS MEDIA DATA B2C INSTORE COMMUNICATION The client communication is getting strong JOăVFODFCZEJHJUBMNFEJB4QFDJBMPƉFSTPS image advertising through moving images on ăBUTDSFFO57TJOUIFEJTQMBZXJOEPXTPGPWFS 300 airtours travel agencies – updated daily BOEMPDBUJPOTQFDJĂD/PUPOMZBSFBVEJPWJTVBM messages perceived better, they also reach the customer on an emotional level and lead to spontaneous buying decisions at the point of sale. Scope: nTJUFTQFDJĂDTQFDJBMPƉFSPSJNBHF advertising n Audiovisual loop max. 10 minutes long = SFQFUJUJPOTQFSIPVS Target group: existing and potential new airtours customers throughout Germany Duration: at least one week Partner integration: TFDPOE57TMPUQBSUOFS MPHPBOETQFDJBMPƉFSXJUI image in airtours CI 1BSUOFSDPOUSJCVUJPO4,000 euros for one week FVSPTGPSUXPXFFLT 23
POINT OF SALE AIRTOURS MEDIA DATA B2C LARGE POSTERS All airtours agencies can order the posters free of charge. The posters are intended for use in the TIPQXJOEPX JOUIFPƊDFJOUFSJPSPSBUFWFOUT Target group: all airtours agencies, airtours customers (interested in airtours posters) 4DPQFBOEQBSUOFSDPOUSJCVUJPO n'PSNBUY NN 250 copies (1 to 2 motifs) 3,000 euros 150 copies (1 motif) 2,200 euros 24
A JOINT MARKETING PARTNERSHIP FOR SUCCESS. 8&-00,'038"3%803,*/(8*5):06 brandexperts@airtours.de 25
airtours.de BJSUPVSTFJOF.BSLFEFS56*%FVUTDIMBOE(NC) Karl-Wiechert-Allee 23 · D-30625 Hannover
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