A Glimpse at 2018 - Hearing Loss Association
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A Glimpse at 2018
Featuring HLAA Staff:
Barbara Kelley, bkelley@hearingloss.org
Dave Hutcheson, dhutcheson@hearingloss.org
Nancy Macklin, nmacklin@hearingloss.org
Niaz Siasi, nsiasi@hearingloss.org
Erin Mirante, emirante@hearingloss.org
Ronnie Adler, radler@hearingloss.org
Lise Hamlin, lhamlin@hearingloss.org
The New Look of HLAA Dave Hutcheson
2018: The Dawn of a New Day HLAA
We’re introducing a new logo, website, and magazine. But why?
• “You cannot change any world unless you become a vital part of the changing.”
― Munia Khan
• WWRT?
• “Keep saying ‘yes’ to the future” – Rocky Stone
• It’s just time.
hearingloss.org • Updated look and feel • Accessible to all • MUCH easier to navigate! • Mobile-friendly • More robust search functionality • Can be translated into 103 languages • Launching Spring of 2018
What’s the Meaning of All This?
• We’d all rather have a hearing life than a life with
hearing loss. And if you think about it, we do.
• Are you hearing life?
• There’s a lot we can’t hear, but with support,
encouragement, and acceptance, you will realize
there is so much in life we can hear.
• Through technology or some other means we
have all made the decision to live in the hearing
world, which opens the door to hearing life.
• Let’s focus on the person, not the condition.
We are all here because we have made the decision to have
a hearing life, which is a big step toward hearing life!
The New Logo • It focuses on people. It’s personal, positive, contemporary, welcoming, and represents growth. • It’s unique (like HLAA!) • It reflects our name recognition • It’s versatile • Chapters get one too! • Not everything changed • Don’t throw it all away!
External Affairs & Events
Nancy Macklin
The Director of External Affairs and Events
is charged with the development and implementation of
fundraising strategies and external partnerships to support
and fund HLAA's mission and goals. The purpose of the
external relationships can be to raise funds and/or to create
awareness of HLAA and its programs.
Create awareness – how? Raise funds - how?
Convention Convention Sponsorships
Webinars Walk4Hearing Sponsorships
Social Media – Facebook, Twitter, Grants
Instagram, YouTube and LinkedIn Connected TV (CTV) – streaming
Hearing News Network content on Apple TV, Roku and
KDH Research and Communication: Amazon Fire TV
New Online Support Center for
Older Adults with CIs
(p37 of J/F 2018 issue of Hearing Life)
Ida Institute
National Court Reporters
Association (NRCA) – stay tuned!
Other – Chapters, Walk4Hearing,
N-CHATT, Hearing Life,
hearingloss.org
CTV Connected TV
…to name a few!
HEARING LOSS ASSOCIATION OF AMERICA
VIDEO SERIES
and CTV PLAYLST on
APPLE TV, AMAZON, ROKU
• 81% of U.S. homes now have dedicated CTV devices, game
consoles, and smart TVs to access content according to ComScore
• Many adults now spend more time with online video than
broadcast TV and it’s accelerating!
HLAA is actively seeking sponsors for co-branded educational content.
Sponsor will be exclusive underwriter of the video series and CTV
playlist. The sponsor can add up to 5 of its own videos to the CTV
Health Channels on Apple TV, Amazon TV and Roku. The sponsor will
be included on co-branded CTV ads.
Why Connected TV?
Recommendation 11 of the report, Hearing Health Care for Adults: Priorities
for Improving Access and Affordability, from National Academies of Sciences,
Engineering and Medicine (nas.edu/hearing):
Improve Publicly Available Information on Hearing HealthHLAA 2018 Convention
Niaz SiasiOff to “The Mini Apple” we go!
Host Hotel Hyatt Regency Minneapolis
An Action-packed Week! • State and Chapter Awards Reception & Ceremony, Wednesday, June 20 • National Awards Breakfast & Ceremony, Thursday, June 21 • Exhibit Hall Grand Opening and Opening Session, Thursday, June 21 • Get Acquainted Party (GAP), Thursday, June 21 • Research Symposium, Listening in Noise, Friday, June 22 • An Evening with Mandy Harvey, Friday, June 22 • Convention Walk4Hearing, Friday, June 22 • West Side Story at the Guthrie Theater, Saturday, June 23 • Twin Cities Highlights Tour, Sunday, June 24 (11 a.m. – 2 p.m.) • Exhibit Hall full of the latest technology and services • Workshops & demo presentations – Schedule to be posted soon!
Sponsorship/Marketing and Exhibiting
Opportunities at HLAA2018
• Interested in showcasing your products and
services to consumers with hearing loss? The
HLAA2018 Convention is the place for you!
• See the Prospectus on the
Convention Page for more
informationRocky & Ahme Stone
Endowment Scholarship
• Must be an HLAA member and have never been to an HLAA Convention
• You may also nominate another HLAA member
Apply for the Rocky and Ahme Stone Endowment Scholarship by the
deadline of February 28, 2018. The HLAA Board of Trustees will then
select one recipient of this scholarship; remaining applications will be
used by HLAA staff in consideration of other available scholarships.
We strive to award scholarships to all that apply.Early-bird Registration is now OPEN through March 31, 2018
HLAA Chapters Erin Mirante
NCRA Partnership • Will provide an affordable way for Chapters to provide quality CART • NCRA certified members must earn 30 CEUs per three-year cycle, 10 of which can be from pro bono service. • Details will be ironed out in a meeting with NCRA next week. Stay tuned!
Chapter Logos Available
Chapter logos will be available in 3 different
formats on hearingloss.org!Subscribe! • http://hlaachapternews.blogspot.com/ • https://groups.yahoo.com/neo/groups/HLAAOfficialLeadersList/info • Email – if you are the leader of a chapter or state organization and you have not received chapter emails from me, please verify your email address with me at emirante@hearingloss.org. Thanks!
Convention • Call for Papers and Chapter Awards deadlines have been extended to Friday, January 27!
Walk4Hearing Ronnie Adler
13 Years of Walk4Hearing! This year, the Walk4Hearing will be entering its 13th year! We have grown from 6 Walks in 2006 to 19 Walks in 2018. The Walk is a great way to: Meet others with hearing loss and their families Learn about hearing loss products and services from our national sponsors Celebrate your fundraising efforts supporting local and national programs
Alliances Make Local Impact
The Alliance program invites nonprofit organizations
and schools can join us as an alliance, for a team or
multiple teams, fundraise and get back 40% of the team
funds to support their own programs and services for
people with hearing loss. Cleary School for the Deaf – NYC Walk4Hearing
This is a great way to share the revenue.
at Walks this year!
Take action on your hearing health by getting your hearing screened at one of the 19
Walks this year. Hearing screenings are quick, easy, and free. More information will
soon be provided for each Walk.
Ask a friend or relative to join you for a free hearing screening! Tweet
#screenURhearing to let everyone know how important hearing screenings are!HLAA2018 Convention Walk4Hearing - Friday, June 22 at 5:15 p.m.
Step up with the Walk4Hearing and join us for a relaxing walk in
Minneapolis! We will return to the Hyatt Regency where you can freshen
up, grab some dinner and prepare yourselves for an evening with Mandy
Harvey!
Get your steps in before
An Evening with Mandy
Walkers will receive a t-shirt and a bottled water. Harvey!2018 HLAA Walk4Hearing Locations
Spring Fall
Milwaukee, WI - May 12 St. Louis, MO - Sept 22
Westchester/Rockland, NY May 12 New York City, NY - Sept 23
Milford, MI - May 19 Chicago, IL - TBD
New Britain, CT - May 19 Buffalo, NY - Sept 30
Long Beach, CA - June 9 Louisville, KY - Oct 13
Littleton, CO – June 10 Cary, NC - Oct 14
West Windsor, NJ - Oct 14
San Diego, CA - Oct 14
Houston, TX - TBD
Washington, DC - Oct 20
Philadelphia, PA - Oct 21
Brighton, MA - Oct 28
Mesa, AZ - Nov 3Advocacy 2018 Lise Hamlin
Top Advocacy Issues for 2018
• Food and Drug Administration
– Over the Counter Hearing Aids
• Federal Communications Commission
– Hearing Aid Compatible (HAC) Mobile Phones
– Internet Protocol Captioned Telephone Service
(IP CTS)OTC Hearing Aids
FDA Notice of Proposed Rulemaking (NPRM)
• Guidance on new OTC (Over the Counter)
classification
oLabeling requirements
oFunctional performance requirements
• Guidance on PSAPs (Personal Sound Amplification
Products)
• Law gives the FDA 3 years to complete this processHAC Mobile Phones
FCC Report & Order, August 2016
– Implements the historic consensus proposal
between HLAA, TDI, NAD and industry
representatives CTIA, CCA and TIA ensuring an
increase in the number of hearing aid compatible
mobile phones.Hearing Aid Compatible
Mobile Phones
FCC Report and Order, August 2016:
• Increases the number of HAC handsets:
• Beginning October 3, 2018, 66%
• Beginning October 4, 2021, 85%
• Creates a Task Force of stakeholders
• Documents FCC’s and stakeholders’
commitment to reach 100% HAC by 2024Hearing Aid Compatible
Mobile Phones
Task Force of stakeholders
• Review data on HAC phones
• Review the definition of HAC
• Ensure the rating system works for consumers
• Implementation plan for any recommendations
• Provide a report to the FCC in 2022IP CTS
Internet Protocol Captioned Telephone Service
(IP CTS)
• IP CTS is the most popular TRS service
o 2% growth rate: 60% of all projected provider
funds
o Projected spending: $783,174,724 in 2017-2018IP CTS
• IP CTS NPRM to be released soon:
o Eligibility requirements for consumers
o Possible state involvement or contractors involved
in establishing eligibility requirements
o Questions about automated speech recognition
o Technical issues such as ease of turning the
captions on and off
o Possible questions about minimum quality
standardsAdvocacy 2018
If you have any input on these or other issues,
contact:
Lise Hamlin, Lhamlin@hearingloss.orgThank you for attending
A Glimpse of 2018!
The recording of tonight’s webinar will be posted on
http://www.hearingloss.org/online-community/webinars/transcripts-replay-
webinars
Not an HLAA member? Come on and join us at
http://www.hearingloss.org/content/joinYou can also read
