A fresh take on food - The District Docklands
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Market Lane / 2 A fresh take on food An exciting fresh food experience at The District Docklands, with diverse offerings and exceptional variety. Be part of Melbourne’s newest fresh food precinct. Artist’s Impression
Market Lane / 3 A new food and convenience destination Market Lane will be home to a full-line Woolworths Supermarket, Dan Murphy’s, $70m * Total project investment a large scale Empire Asian Grocer, MarketPlace Fresh and some of Melbourne’s 9,500sqm * best gourmet offers. Total GLA The comprehensive food experience will be 25 * further complemented by Speciality stores Costco Docklands. 2,250 Total number of car park spaces *Numbers are approximate.
Market Lane / 4 The District Docklands fresh essendon food catchment area coburg moonee ponds brunswick maribyrnong fairfield flemington fitzroy north sunshine footscray carlton 20 mins 10 mins melbourne cbd richmond hawthorn Southbank albert altona FLEMINGTON park north south yarrA WILLIAMSTOWN st kilda FITZROY NOrth 00 CARS DAILY) FOOTScray North Melbourne 20 , 0 CARLTON K (2 West LIN 10 SEDDON melbourne CITY Victoria mins St Footscra y Rd Sw ans Wil ton liam t Spe be S Kin St Tro La g Melbourne nce St St r St YARRAVILLE rke St CBD Bou s St Yarra River der Flin in s St Coll PORT MELBOURNE WEST GA TE FRE E WA Y SOUTHBANK Map not to scale
Market Lane / 5 A growing Growing captive audience 25% Higher income 64% Born overseas Apartments in Docklands 100% 1,500 opportunity per capita in PTA than the metropolitan (compared to Melbourne Projected increase Apartments to be average in PTA average of 35%) in resident numbers in developed by Lendlease next nine years at Victoria Harbour 65% Aged between 20 and 39 in PTA (compared to Melbourne 34% Without children (compared to Melbourne 7,600 apartments Complete or under construction average of 31%) average of 21%) in PTA With its strong population and economic growth, Docklands is a thriving waterfront city. 30% Spend above the national average on fashion with primary sector population It also welcomes millions of tourists every year. Primary Trade Area Accessibility Commercial Hotels Population Growth 2016 67,930 Immediate access to major arterials as well as established bike trails Workers in Docklands expected to increase in the next nine years by 33% International visitors to Docklands projected to grow by 92% in the next nine years 2021 87,630 220,000 40,000 2016 60,000 2016 588,000 2026 105,330 passing by Citylink passing by Footscray Rd 2025 80,000 2025 1,130,000 per day per day 5,000,000 Residents predicted in Melbourne by 2021 Three free tram lines to the centre with one leaving approximately every four minutes $300,000,000 4,900,000 To be spent on community and infrastructure Domestic visitors to Melbourne (2016) 8.4 m 2.3 m Connected 5 mins Melbourne CBD 53% $8.5 B 22% 17% Domestic overnight International visitors Of Docklands workers are Development under Of all overnight Chinese tourism grew visitors to Melbourne to Melbourne metro 10 mins Port Melbourne, South Melbourne, managers or professionals construction and/or international visitors by 17% in 2016 metro area (2015) area (2016) Footscray planning to Victoria also visit 20 mins Melbourne Airport the Docklands 52% Car Parking 2,250 on-site car parks 726,000sqm 5-star Marriott Hotel More than 2.4M people live within 30 minutes drive, Of existing commercial space with a further 5-star 200 room Marriott Hotel plus an additional approximately 52% of Melbourne’s population Skybus 470,000sqm of commercial space in planning 100 apartments to open at The District Docklands SkyBus Southbank Docklands Express stops on in 2020. Docklands hotel accommodation exceeds Docklands Drive, right in front of the centre. 1,500 rooms. This service runs from 6am to 7pm, 365 days a year with direct connection to and from the airport. Source: MacroPlan Dimasi June 2017
Market Lane / 6 A new Victoria St gateway North North Melbourne Station Melbourne for Melbourne n stalink tio our ian elb estr ne ARS DAILY) h M ed ort rial p m N ae fro ed With rapid urban renewal looking west to/ ropos C I T Y L I N K (220,000 C Foo and northwards, Docklands is the new P tsc Flagstaff ray Rd Station gateway for Melbourne – well connected ( 40 ,00 ley St 0 Dud to public transport, major highways and ca rs d Melbourne’s network of cycling trails. ai l y) r ds D Major CBD thoroughfares such as Collins Street and Bourke klan Skybus Doc Street now converge into the Docklands waterfront with tram lines connecting to The District Docklands within the Free Tram Melbourne Zone. North Melbourne and Southern Cross Train Stations are be St CBD Spe Tro La also within close proximity. The international airport is just 20 nce minutes away, be it by car or Skybus. r St Ron Barassi With the nearest large fresh food markets located north and Wu Snr Park Marvel Wil Har south of the CBD, The District Docklands is perfectly placed to Stadium ru liam ndj bou attract the available fresh food spend in the CBD and surrounds, eri Kin r Es and the growing catchment of local customers in the city’s west. St Wa gS plan Southern y t Cross ade Victoria urk eS t Station 10 mins Bo Harbour to Bourke/Collins Street and Southern Cross Train Station 14 mins lins St Col bike ride to Flinders Street Station Skybus St d ers Lorim Flin er S t ver pick up/drop off on Docklands Drive, 20 minutes to the Yarra Ri Melbourne Airport Ki ng sW Capital City Trail Free Tram Zone City Link WEST G AT ay Metro Rail West Gate Freeway E F REE W AY Map not to scale
Market Lane / 7 Delicious variety d Ob oa se rR rv at ive ion Dr lR ive ar Pe Fo ot ay W nt sc r fro e at ra W There are many opportunities to yR oa stand alongside major fresh food d( names, a diverse selection of retailers 40 ,0 and complementary services, 00 catering to the everyday needs of ca Capita rs l City Marketplace local workers, residents and visitors. Pharmacy Fresh da Trail West Carpark (660 spaces) ily Loop Be part of our urban village fresh ) food experience at Market Lane in t cen res reet The District Docklands. rC Pearl River Road Sta Wharf St East Carpark Future (1,590 spaces) Development Waterfront Way The EMPIRE Square ASIAN SUPERMARKET Studio Lane The Garden Star Crescent Little Docklands Drive Docklands Primary School (2020) reet Wharf St Future Developement Docklands Drive Market Lane Retailers Escala Major/Mini-Major Retailers Development Current precinct Under development 273 rooms 221 rooms Future development Map not to scale
Market Lane / 8 The transformation is happening. Accessible and active from morning till late, it will welcome the most exciting national and international retail brands, purveyors of fresh food, dining establishments, state-of-the- art entertainment, exciting events, a new Marriott Hotel, premium offices, modern residences and open public spaces. The District Docklands celebrates the eclectic diversity of the growing local community, defined by fresh ideas and a multitude of possibilities. An all-day family-friendly destination, it will embrace, evolve and deliver to their needs. Docklands does not currently have a significant fresh food offering. The District Docklands presents an exciting opportunity for fresh food providers to make their mark in the neighbourhood as part of Market Lane. #destinationTDD
Market Lane / 9 The District Docklands project timeline 2014 –2015 2016 2017 2018 2019 2020 2021 VIEW SOUTH EAST December December November July Q1 Q4 Proposed North Melbourne Purchased asset and Mall Upgrade Fashion Precinct Master Planning Quest Apartment Hotel Marriott Station Connection commenced 2 year Roofing, entries, flooring, H&M opening, Master planning to Opened February Projected opening of new 5-star “North Connect” 500m strategic planning. landscaping and signage completed main roof, develop a new mixed Q2 200 room hotel plus pedestrian/bike link in malls. flooring, landscaping use precinct in excess of 100 luxury apartments. connecting The District of Studio Lane, 200,000sqm. UNIQLO Docklands with North additional 40+ new Opened May Melbourne Station. retailers opened. December Woodwork Building Projected opening of new Docklands Primary School Entertainment Precinct office building. 8,000sqm & Kindergarten Completion of approved. 10,000sqm 8,300sqm HOYTS October The State Government STCA. Cinema building (Planned opening) has announced $18.8m including Archie’s Market Lane – in funding. This vertical Brothers Cirque Electriq, Fresh Food Precinct school will accommodate 8Street, Pancake New Woolworths, 525 school students and Parlour, Urban Alley Dan Murphy’s, Empire 66 kindergarten students Brewery, Carl’s Jr. and Asian Grocer and on completion. other F&B tenancies. approximately 3,000sqm of specialty fresh food • Cirque • Cirque Electriq Archie Brothers Electriq • • and daily convenience. STANDARD LOGO
A master plan Market Lane / 10 to push boundaries Leading international Home to three of the top 15 most hotels on our doorstep, In 2017, The District Docklands saw the relaunch of a new retail centre featuring Retail including the new visited tourist attractions in Melbourne 5-star Marriott, popular international and Australian brands. A state-of-the-art entertainment precinct in one location, and only 1km from located on top of the centre with linkage into opened in December 2018. Completion of Marvel Stadium. the aspirational mall. Market Lane is anticipated for late 2019. The fresh food precinct is a key component to The District Docklands master plan, which also features future commercial offices and residential projects in the pipeline. The District Docklands will deliver every 200 room hotel, 100 luxury apartments Opening Q4 2020 convenience, amenity and excitement at their doorstep. 273 guest rooms Entertainment Precinct Now open projected visitation year 1 = 1.1m* Over 350,000 visitation p/a* 95 room hotel, 103 residences Entertainment Precinct Market Lane Now open 221 apartments Now open Archie Brothers • Cirque • Cirque Electriq Electriq • • 200,000 visitation p/a* 400,000 visitation p/a* 87 room hotel, 186 residential STANDARD LOGO apartments Now open *Numbers are approximate.
Market Lane / 11 Artist’s Impression
Market Lane / 12 For all leasing enquiries, please contact: Ed Byrne +61 411 279 773 ebyrne@thedistrictdocklands.com.au Jeremy Fredersdorff +61 488 000 608 jfredersdorff@thedistrictdocklands.com.au tddmarketlane.com.au DISCLAIMER: The District Docklands and contractors gives notice that: 1. Each particular of information and imagery contained in this document is provided in good faith and is believed to be correct as at August 2019. However, you should not rely on any of them as a statement or representation of fact and you must satisfy yourself as to the correctness of each particular. 2. This document does not constitute any offer, warranty or representation as to the profitability of the centre or any premises. 3. Any forecasts referred to in this document may be affected by a number of unforeseen circumstances. No assurances can be given that these forecasts will be achieved. 4. You are strongly recommended to obtain your own legal, business and financial advice in relation to your involvement in The District Docklands. You should not act on any information supplied to you in this document without first obtaining that advice. Neither The District Docklands, the lessor nor any of their related body corporates will be liable or otherwise responsible for any loss or damage (whether from any negligence or otherwise) suffered as a result of any decision that you may make to act on the information contained in this document.
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