A fresh take on food - The District Docklands

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A fresh take on food - The District Docklands
Market Lane / 1

A fresh take on food
A fresh take on food - The District Docklands
Market Lane / 2

A fresh take on food
An exciting fresh food experience at The District
Docklands, with diverse offerings and exceptional variety.
Be part of Melbourne’s newest fresh food precinct.

                                                                               Artist’s Impression
A fresh take on food - The District Docklands
Market Lane / 3

A new food
and convenience
destination
Market Lane will be home
to a full-line Woolworths
Supermarket, Dan Murphy’s,
                                                  $70m               *

                                              Total project investment
a large scale Empire Asian
Grocer, MarketPlace Fresh
and some of Melbourne’s                    9,500sqm                      *

best gourmet offers.                                     Total GLA

The comprehensive
food experience will be                                   25   *

further complemented by                            Speciality stores

Costco Docklands.
                                                   2,250
                                        Total number of car park spaces

                             *Numbers are approximate.
A fresh take on food - The District Docklands
Market Lane / 4

The District Docklands fresh                                                                                                                                                                                                 essendon

food catchment area
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                                                                                                                                                                                                             maribyrnong                                               fairfield
                                                                                                                                                                                                                                  flemington
                                                                                                                                                                                                                                                         fitzroy
                                                                                                                                                                                                                                                          north

                                                                                                                                                                                                  sunshine
                                                                                                                                                                                                                        footscray
                                                                                                                                                                                                                                               carlton
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                                                                                                                                                                                                             north
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A fresh take on food - The District Docklands
Market Lane / 5

A growing                                                                                                                Growing captive audience

                                                                                                                         25%       Higher income
                                                                                                                                                     64%      Born overseas
                                                                                                                                                                               Apartments in Docklands

                                                                                                                                                                               100%                         1,500

opportunity
                                                                                                                                   per capita                 in PTA
                                                                                                                         than the metropolitan       (compared to Melbourne    Projected increase           Apartments to be
                                                                                                                         average in PTA              average of 35%)           in resident numbers in       developed by Lendlease
                                                                                                                                                                               next nine years              at Victoria Harbour

                                                                                                                         65%      Aged between
                                                                                                                                  20 and 39 in PTA
                                                                                                                         (compared to Melbourne
                                                                                                                                                     34%      Without
                                                                                                                                                              children
                                                                                                                                                     (compared to Melbourne
                                                                                                                                                                               7,600 apartments
                                                                                                                                                                               Complete or under construction
                                                                                                                         average of 31%)             average of 21%) in PTA
With its strong population and economic growth,
Docklands is a thriving waterfront city.                                                                                 30%          Spend above the national average on
                                                                                                                                      fashion with primary sector population

It also welcomes millions of tourists every year.

Primary Trade Area                                            Accessibility                                              Commercial                                            Hotels

Population
Growth                   2016 67,930                          Immediate access to major arterials as well as
                                                              established bike trails
                                                                                                                         Workers in Docklands expected to increase
                                                                                                                         in the next nine years by 33%
                                                                                                                                                                               International visitors to Docklands projected
                                                                                                                                                                               to grow by 92% in the next nine years
                         2021 87,630                          220,000                   40,000                           2016 60,000                                           2016 588,000
                         2026 105,330                         passing by Citylink       passing by Footscray Rd
                                                                                                                         2025 80,000                                           2025 1,130,000
                                                              per day                   per day

5,000,000
Residents predicted in Melbourne by 2021
                                                                               Three free tram lines to the centre
                                                                               with one leaving approximately every
                                                                               four minutes
                                                                                                                         $300,000,000 4,900,000
                                                                                                                         To be spent on community and infrastructure           Domestic visitors to Melbourne (2016)

8.4 m                                2.3 m                    Connected
                                                              5 mins   Melbourne CBD
                                                                                                                         53%                         $8.5 B                    22%                          17%
Domestic overnight                   International visitors                                                              Of Docklands workers are    Development under         Of all overnight             Chinese tourism grew
visitors to Melbourne                to Melbourne metro       10 mins	Port Melbourne, South Melbourne,                  managers or professionals   construction and/or       international visitors       by 17% in 2016
metro area (2015)                    area (2016)                       Footscray                                                                     planning                  to Victoria also visit
                                                              20 mins Melbourne Airport                                                                                        the Docklands

52%                                                           Car Parking 2,250 on-site car parks
                                                                                                                         726,000sqm                                            5-star Marriott Hotel
More than 2.4M people live within 30 minutes drive,                                                                      Of existing commercial space with a further           5-star 200 room Marriott Hotel plus an additional
approximately 52% of Melbourne’s population                   Skybus                                                     470,000sqm of commercial space in planning            100 apartments to open at The District Docklands
                                                              SkyBus Southbank Docklands Express stops on                                                                      in 2020. Docklands hotel accommodation exceeds
                                                              Docklands Drive, right in front of the centre.                                                                   1,500 rooms.
                                                              This service runs from 6am to 7pm, 365 days a year
                                                              with direct connection to and from the airport.

Source: MacroPlan Dimasi June 2017
A fresh take on food - The District Docklands
Market Lane / 6

A new                                                                                                                                                                                                                                                                                                      Victoria
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gateway
                                                                                                                                                                                                   North                      North
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With rapid urban renewal looking west

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                                                                            C I T Y L I N K (220,000 C
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and northwards, Docklands is the new

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to public transport, major highways and                                                                                                                                                       ca
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Major CBD thoroughfares such as Collins Street and Bourke                                                                                                    klan
                                                                                                                                         Skybus       Doc
Street now converge into the Docklands waterfront with tram
lines connecting to The District Docklands within the Free Tram
                                                                                                                                                                                                                                                                                      Melbourne
Zone. North Melbourne and Southern Cross Train Stations are                                                                                                                                                                      be
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also within close proximity. The international airport is just 20

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minutes away, be it by car or Skybus.

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With the nearest large fresh food markets located north and

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                                                                                                                    Snr Park                                                                                                       Marvel

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south of the CBD, The District Docklands is perfectly placed to                                                                                                                                                                    Stadium

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attract the available fresh food spend in the CBD and surrounds,

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and the growing catchment of local customers in the city’s west.

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       10 mins
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       to Bourke/Collins Street and Southern Cross Train Station

                 14 mins
                                                                                                                                                                                                                                                       lins St
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                 bike ride to Flinders Street Station

        Skybus
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        pick up/drop off on Docklands Drive, 20 minutes to the                                                                                                                                                                                                                    Yarra Ri
        Melbourne Airport

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    Capital City Trail        Free Tram Zone            City Link
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                                                                            Map not to scale
A fresh take on food - The District Docklands
Market Lane / 7

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There are many opportunities to

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stand alongside major fresh food

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names, a diverse selection of retailers

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and complementary services,

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catering to the everyday needs of

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                                                                                                                                                                                     Marketplace
local workers, residents and visitors.

                                                                                                                                                                                                   Pharmacy
                                                                                                                                                                                       Fresh

                                                                                                                                                                                                                                                                             da Trail
                                                                    West Carpark
                                                                    (660 spaces)

                                                                                                                                                                                                                                                                                 ily Loop
Be part of our urban village fresh

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food experience at Market Lane in

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                                                                                                                                                          reet
The District Docklands.

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                                          Pearl River Road

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                                                                                                                                                        Wharf St
                                                                                                                                                                                     East Carpark                                                  Future
                                                                                                                                                                                    (1,590 spaces)                                              Development

                                                                                                                                                                   Waterfront Way
                                                                                             The                                                                                                                     EMPIRE
                                                                                            Square                                                                                                                   ASIAN SUPERMARKET

                                                                                                                    Studio Lane
                                                                                                                                           The
                                                                                                                                          Garden

                                                                                   Star Crescent                                                                                                                       Little Docklands Drive

                                                                                                                                                                                                                                                                              Docklands Primary School (2020)

                                                                                                                                         reet
                                                                                                                                       Wharf St
                                                                                                                                                                                                              Future Developement

                                                                            Docklands Drive

                                                                                                                                                                                                                                                                       Market Lane Retailers
                                                                                                                                                                                                                                                    Escala             Major/Mini-Major Retailers
                                                                                                                                                                                                                                                 Development           Current precinct
                                                                                                                                                                                                                                                                       Under development
                                                             273 rooms                                                                                                                                                   221 rooms                                     Future development

                                            Map not to scale
A fresh take on food - The District Docklands
Market Lane / 8

The transformation is happening. Accessible
and active from morning till late, it will
welcome the most exciting national and
international retail brands, purveyors of fresh
food, dining establishments, state-of-the-
art entertainment, exciting events, a new
Marriott Hotel, premium offices, modern
residences and open public spaces.
The District Docklands celebrates the eclectic
diversity of the growing local community,
defined by fresh ideas and a multitude
of possibilities. An all-day family-friendly
destination, it will embrace, evolve and deliver
to their needs.
Docklands does not currently have a
significant fresh food offering. The District
Docklands presents an exciting opportunity
for fresh food providers to make their mark
in the neighbourhood as part of Market Lane.

       #destinationTDD
A fresh take on food - The District Docklands
Market Lane / 9

The District Docklands project timeline
 2014 –2015                     2016                        2017                      2018                                           2019                       2020                        2021
                                                       VIEW
                                                       SOUTH EAST

   December                  December                   November                       July                                            Q1                         Q4                     Proposed North
                                                                                                                                                                                           Melbourne
Purchased asset and          Mall Upgrade               Fashion Precinct         Master Planning                             Quest Apartment Hotel              Marriott
                                                                                                                                                                                       Station Connection
 commenced 2 year      Roofing, entries, flooring,       H&M opening,          Master planning to                              Opened February             Projected opening
                                                                                                                                                             of new 5-star           “North Connect” 500m
 strategic planning.   landscaping and signage       completed main roof,     develop a new mixed
                                                                                                                                       Q2                 200 room hotel plus          pedestrian/bike link
                               in malls.             flooring, landscaping   use precinct in excess of
                                                                                                                                                        100 luxury apartments.       connecting The District
                                                         of Studio Lane,          200,000sqm.                                      UNIQLO                                             Docklands with North
                                                      additional 40+ new                                                          Opened May                                           Melbourne Station.
                                                        retailers opened.         December                                                                 Woodwork Building
                                                                                                                                                        Projected opening of new    Docklands Primary School
                                                                             Entertainment Precinct
                                                                                                                                                        office building. 8,000sqm          & Kindergarten
                                                                                  Completion of                                                           approved. 10,000sqm
                                                                                8,300sqm HOYTS                                    October                                            The State Government
                                                                                                                                                                   STCA.
                                                                                 Cinema building                             (Planned opening)                                       has announced $18.8m
                                                                                including Archie’s                                Market Lane –                                       in funding. This vertical
                                                                             Brothers Cirque Electriq,                         Fresh Food Precinct                                  school will accommodate
                                                                                8Street, Pancake                                New Woolworths,                                      525 school students and
                                                                               Parlour, Urban Alley                           Dan Murphy’s, Empire                                  66 kindergarten students
                                                                              Brewery, Carl’s Jr. and                            Asian Grocer and                                          on completion.
                                                                              other F&B tenancies.                           approximately 3,000sqm
                                                                                                                              of specialty fresh food
                                                                                          • Cirque
                                                                                          • Cirque Electriq
                                                                                                           Archie Brothers
                                                                                                   Electriq •
                                                                                                            •
                                                                                                                              and daily convenience.

                                                                                           STANDARD LOGO
A fresh take on food - The District Docklands
A master plan
                                                                                                Market Lane / 10

to push boundaries
                                                                     Leading international
Home to three of the top 15 most                                     hotels on our doorstep,
                                                                                                        In 2017, The District Docklands saw the
                                                                                                        relaunch of a new retail centre featuring
                                                                                                                                                       Retail

                                                                     including the new
visited tourist attractions in Melbourne                             5-star Marriott,
                                                                                                        popular international and Australian brands.
                                                                                                        A state-of-the-art entertainment precinct
in one location, and only 1km from                                   located on top of the
                                                                     centre with linkage into
                                                                                                        opened in December 2018. Completion of
Marvel Stadium.                                                      the aspirational mall.
                                                                                                        Market Lane is anticipated for late 2019.
                                                                                                        The fresh food precinct is a key component
                                                                                                        to The District Docklands master plan, which
                                                                                                        also features future commercial offices and
                                                                                                        residential projects in the pipeline.
                                                                                                        The District Docklands will deliver every
                                                                     200 room hotel, 100 luxury
                                                                     apartments Opening Q4 2020
                                                                                                        convenience, amenity and excitement at
                                                                                                        their doorstep.

                                                                                  273 guest rooms
     Entertainment Precinct                                                       Now open
projected visitation year 1 = 1.1m*   Over 350,000 visitation p/a*

                                                                                  95 room hotel,
                                                                                  103 residences        Entertainment Precinct                         Market Lane
                                                                                  Now open

                                                                                  221 apartments
                                                                                  Now open
                                                                                                                            Archie Brothers
                                                                                                            • Cirque
                                                                                                            • Cirque Electriq
                                                                                                                     Electriq •
                                                                                                                              •

       200,000 visitation p/a*          400,000 visitation p/a*                   87 room hotel,
                                                                                  186 residential           STANDARD LOGO

                                                                                  apartments
                                                                                  Now open

*Numbers are approximate.
Market Lane / 11

                   Artist’s Impression
Market Lane / 12

                                                                                                               For all leasing enquiries, please contact:

                                                                                                                              Ed Byrne
                                                                                                                           +61 411 279 773
                                                                                                                  ebyrne@thedistrictdocklands.com.au

                                                                                                                      Jeremy Fredersdorff
                                                                                                                        +61 488 000 608
                                                                                                           jfredersdorff@thedistrictdocklands.com.au

                                                                                                                                  tddmarketlane.com.au

DISCLAIMER: The District Docklands and contractors gives notice that: 1. Each particular of information and imagery contained in this document is provided in good faith and is believed to be correct as at August 2019. However, you should not rely on any of them as a statement or representation of fact
and you must satisfy yourself as to the correctness of each particular. 2. This document does not constitute any offer, warranty or representation as to the profitability of the centre or any premises. 3. Any forecasts referred to in this document may be affected by a number of unforeseen circumstances. No
assurances can be given that these forecasts will be achieved. 4. You are strongly recommended to obtain your own legal, business and financial advice in relation to your involvement in The District Docklands. You should not act on any information supplied to you in this document without first obtaining that
advice. Neither The District Docklands, the lessor nor any of their related body corporates will be liable or otherwise responsible for any loss or damage (whether from any negligence or otherwise) suffered as a result of any decision that you may make to act on the information contained in this document.
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