A 4.4 - Digital information plan on maritime cultural heritage
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“Protection, promotion, and touristic valorisation of Adriatic maritime
heritage”
Priority Axis: Environment and cultural heritage
3.1 – Make natural and cultural heritage a leverage for sustainable and more balanced
territorial development
A 4.4 – Digital information plan on
maritime cultural heritage
WORK PACKAGE 4 - Tourism infrastructure of the common tourism product
ACTIVITY 4.4 – Unique tourist marking of the maritime heritage
31/12/2021
PP4 Municipality of Cervia (Giovanna Magrini)
Status: Final
Distribution: Public document
European Regional Development Fund www.italy-croatia.e
ArcaAdriatica
In the framework of the innovative valorization of the Maritime Cultural Heritage, were installed a set of 20 beacons near to the markings signals. These beacons were connected, with the APP “Immagina Cervia” with extra multimedia and multi language contents. "Imagine Cervia" is the name of an App that will unveil the hidden Cervia beyond the walls, beyond the visible and will lead to discover a city of history and tradition, made of rites, stories, noises, habits and life of the citizens in history. Many paths that can be developed through the App; the first of these will be dedicated to life within the Quadrilateral, a journey of dives and emergencies, in which the visitor will be called to activate all the senses to breathe the emotions of the past, making various stops during a walk around the city. The proposal includes an itinerary of experiential visit, an opportunity to explore the city of Cervia in a new, dynamic, engaging and truly "social" way, building a real experience for the visitor. The principle is to cross the historic center of Cervia "hooking" to the many insights made of a place, a building, a detail, a character, offering in those sites, and only in those sites, particular and different experiences. The goal we want to achieve is to tell the city of a time simply by approaching a place, an object, a building, offering the opportunity to immerse yourself in another era thanks to images, sounds and stories. It is a "tailor made" project, that is a non-prepackaged, original and representative of the territorial and socio-cultural context that wants to represent and disseminate. The App uses the iBeacon technology. Beacons are geolocation devices that are starting to spread, finding new and original applications in the tourism sector as well. The iBeacon technology allows the transmitter (beacon) and receiver (smartphone) to work together. Thanks to Bluetooth, and via an ad hoc installed app that recognizes their signal, they transmit information to nearby smartphones. These time. With the beacons it is the city itself that speaks to the visitor when it approaches a monument or a place of interest. In practice, the beacons, placed in strategic points of the city, can send any information to the user who passes by with his smartphone. Annexes Photos of the areas, description of panels and beacons (virtual panels)
BAGNINI FAUSTO COPPI
CERVIA
GINO BARTALI
Rotonda
20
Vialetto
Artisti
degli
MOTONAVI 9
8
Parco Spadolini
(ex Mediterraneo)
E.T. MONETA
VELLETRI
ROMA
PARCO
MARTIRI
MUSA
PARCO
/ASCIONE
ANTICO
LAVATOIO
P.ZZA
MARZIALE
GARIBALDI
VIA L. GANNA
SCALETTE
SOCIALE CENTRO
CERVESE ATLETICA TEN
CINQUE
PARCO
minigolf
PINI
MAX DAVID
A. GIRONI
M
I. PAGANELLI
Traghetto
a
CONGRESSI
Faro
CERVIA
ciclopedonale
AVVENTURA
SCARICA L’APP
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L’app Immagina Cervia
Con questa app una passeggiata
nel centro storico di Cervia si trasforma
in una esperienza sorprendente!
Si potranno ricevere immagini, pillole audio
e fotoanimazioni della storia e della cultura
marinara cervesi.
L’applicazione permette di salvare i contenuti
informativi che, con apposite funzioni,
possono essere anche condivisi
sui social network.
Notifiche sullo smartphone
Non occorre seguire un percorso
predefinito: si può giocare a“perdersi”
nel borgo e nei suoi dintorni. Grazie a dispositivi
beacon, Immagina Cervia segnalerà i punti
di interesse con notifiche visive e sonore
direttamente sullo schermo del proprio smartphone.
Si riceveranno contenuti multimediali che
arricchiscono le descrizioni già presenti nei tanti
cartelli informativi disseminati nel territorio.
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