50 Years of Better Public Spaces - 2020 Impact Report - San Francisco Parks Alliance
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50 Years of Better Public Spaces 2020 Impact Report
Staff San Francisco Parks
Megan April, Mark Hennon, Alliance champions,
Manager, Senior Project
Membership &
Special Events
Manager,
Parks & Place
transforms, and activates
Thaïs Arjo, Leigh Hiura, parks and public spaces
Manager, Grants Manager,
Revenue Development
Operations
throughout the City.
Sonia Gonzalez
Banks, Director, Sarah Katz-Hyman,
External Affairs, Southwest Area
Development & Manager,
Marketing Parks & Place
Drew Becher, Rachel Kovinsky,
Chief Executive Associate,
Officer External Affairs
Mark Bonsignore, Kearstin Krehbiel,
Project Manager, Director, Research &
Parks & Place Development
Deanne Bray, Rebecca Liang,
Controller Staff Accountant
Aimee Callander, Paula Martin,
Intern Program Manager,
Benches
Danyce Camp,
Project Coordinator, Charlie McCone,
Parks & Place Manager, Marketing
& Communications
Camilla Cavallini,
Accounting Specialist Thomas Namara,
Southeast Area
Susanna Fraker, Manager,
Project Manager, Parks & Place
Parks & Place
Justin Probert,
Steve Fredericks, Director, Finance &
Deputy Director, Administration
Development
Luke Spray,
Oscar Garcia, Associate
Associate, Director, Strategic
Development Partnerships
Philip Winn, Director,
Parks & Place
Board
Brian Baker, Christopher Guillard
Board Vice-Chair;
Development Thomas Gump
Committee Chair Rick Hutchinson,
Lateefah Gainey Treasurer; Finance
Baxter & Investment
Committee Chair
Shon Buford
L. Jasmine Kim
Caroline Hayward
Brinckerhoff Courtney Klinge
Juliana Bunim, Brook Mebrahtu
Marketing & Louise Mozingo,
Communications Parks & Place
Committee Chair Committee Chair
Rosemary Cameron Kelly Nice,
Ari Daman Governance
Committee Chair
Carolyn Feinstein
Edwards Jonathan Rewers
Martha Ehrenfeld Melanie Sengupta,
Audit Committee
Oz Erickson Chair
Cobie Everdell Tim Seufert
Liz Farrell, John Ware
Board Chair
Lee Anne Weldon
Sarah Gallo
Michael Yarne,
Bob Gamble Secretary; Innovation
& Advocacy
Mollie Gardner Committee Chair
Hector
Dear SF Parks Alliance community,
CONTENTS
This year, San Francisco Parks Alliance celebrates 50 years of
improving public spaces. In that time, we’ve learned that the best ideas PARKS IN A PANDEMIC 2
come from passionate neighbors with a collective vision and a love Heart Your Parks
for their city. Golden Gate Park 150
Today, the value of parks and public spaces has never been more LET’SPLAYSF! 6
clear. As we watched the world shut down and the country become Panhandle
increasingly divided, our parks served in stark contrast. In 2020, Redwood Grove
park use reached an all-time high, as many were reminded Alice Chalmers
Merced Heights
of the reasons why SF Parks Alliance does the work that we do:
West Portal
Sergeant John Macaulay
Parks create and foster community.
When a park is created or a street slows down, communities BUILDING ROUTES FOR 10
COMMUNITY CONNECTION
grow stronger as neighbors gather to eat, play, and socialize—
Hickory Alley
and local businesses benefit from this increased activity. Stevenson Alley
Miraloma Steps
Parks are essential to our physical and mental health. Ridge Lane
In urban settings, parks are one of the few lifelines to the natural
CELEBRATING 50 YEARS 14
world. They nurture and strengthen our well-being by serving
as a safe space to exercise, get together, and find peace. 2021 AND BEYOND 20
Not all parks are created equal. PARTNERS 24
Access to a park does not always mean that everyone feels welcome
SUPPORTERS 26
in the space or that it serves them well. Neighborhoods with a sense
of ownership and connection to their local parks have a much
FINANCIALS 29
greater opportunity to thrive than those who do not.
In 2021, we are evaluating the nature and impact of our work.
As the needs of our city’s public spaces have evolved, so has our
organization. In the years leading up to our 50th anniversary,
our focus and programming have expanded beyond parks to also
include public spaces. In effect, our reach and impact have grown—
and our new logo and brand, introduced during this milestone,
aspire to reflect this evolution.
Last year, we celebrated how lucky we are to benefit from
the leadership that built San Francisco’s incredible park system.
Great parks cannot exist without great people—and we are
grateful that you are one of them.
Thank you for investing in your city when San Franciscans needed
their parks the most.
With gratitude,
Drew Becher
Chief Executive Officer
THE GREAT HIGHWAY BECAME THE “GREAT WALKWAY” [INSIDE FRONT COVER] : Shalaco
Parks in a pandemic—
where would we be
without them?
Throughout 2020, San Francisco’s parks
served as a refuge and a lifeline to a semblance
of normalcy. Parks worked overtime, adapting
programming and serving as a constant amid
a changing and challenging year.
2
“San Francisco parks Heart Your Parks
While 2020 has changed our lives
give us so much, freely and in many ways, it has also proved
one thing undeniably: your parks
fantastically, especially in
are essential.
During the pandemic, parks have
these dark times.”
served as a source of comfort
for families, communities, and
residents across San Francisco.
Parks have become our schools,
DON REUTER, SUPPORTER
our gyms, and our communal
backyards. They are places where
we can enjoy a meal, relax in
nature, safely visit with friends and
family. In many ways, parks have
become our homes.
SF Parks Alliance typically raises
critical funds for San Francisco’s
parks through the annual gala,
Party for the Parks. Although we
could not hold this vital fundraiser
in September of 2020, we
replaced it with a celebration
that reached far more people:
the citywide Heart Your Parks
campaign.
SF Parks Alliance partnered with
the San Francisco Recreation
and Park Department to install
physical-distanced hearts in
seven local parks. We also
asked residents to share why
they ‘heart their parks,’ and to
consider donating to support these
wonderful resources. During a
difficult year, this joy-inducing
campaign raised necessary
revenue for the organization and
broadened our base of supporters.
HEART YOUR PARKS AT DOLORES PARK : Sand Crain 3
Golden Gate Park 150
Although the celebration for
Golden Gate Park’s 150th
anniversary didn’t happen quite
as planned, the park served the
City like never before.
Throughout 2020, Golden Gate
Park saw unprecedented usage
and received deep gratitude from
San Franciscans. In retrospect,
we can’t think of a better way to
honor a park that means so much
to so many.
Near the end of the year, when
restrictions on the city lessened,
we opened the long-awaited
SkyStar Wheel and welcomed
Entwined, an enchanting public
art installation by local artist
Charles Gadeken.
THE SKYSTAR WHEEL :Melissa Lim | ENTWINED: Moy Chiu | SIXTH AVENUE SKATIN’ PLACE (PAGE 5): Andrew Ross-Perry
4 * SOURCE (PAGE 5): Park Management: Data Captures Increased Visits to Secure More Resources
“A ride through Golden Gate Park got me thinking
that even though this 150th birthday party hasn’t
been the celebration that park leaders wanted,
it’s hard to imagine the park being more utilized
or appreciated than in this moment”
LUKE SPRAY, SF PARKS ALLIANCE
GOLDEN GATE PARK USAGE UP
600% IN 2020*
5Let’sPlaySF!—
seven playgrounds
now complete!
In 2014, SF Parks Alliance partnered with the
San Francisco Recreation and Park Department
to transform SF’s 13 highest-need playgrounds
through the Let’sPlaySF! Campaign. Since 2019,
we have opened seven playgrounds and continue
to be deeply involved in community engagement,
playground design, and fundraising for the
remaining six playgrounds.
BEFORE
Panhandle
Inspired by San Francisco’s
natural and cultural environment,
the design for this playground
takes full advantage of the space,
and allows for diverse types of
play and interaction.
6 PANHANDLE : Jim WatkinsRedwood Grove
Nestled in the redwoods of
McLaren Park, this incredible
new playground revolves around
natural elements such as boulders,
timbers, and native plantings.
A large net structure even allows
children to climb to the top,
where they can reach stunning
views of the city.
BEFORE
Alice Chalmers
A defining element of this
LET’SPLAYSF! WILL CHANGE playground, the concrete climbing
THE LIVES OF blocks take inspiration from the rock
20,000
outcroppings that define the coast.
Meanwhile, the playground’s chunky
benches are symbolic of the wood
flotsam that often washes up on
CHILDREN THROUGHOUT
the beach, and the three-story slide
SAN FRANCISCO* delights the children that dare to
brave it!
BEFORE
REDWOOD GROVE : Jim Watkins | ALICE CHALMERS: Groundworks Office | * SOURCE: Failing Playgrounds Task Force, youth density data compiled from 2010 Census 7“The best thing that happens on a playground
is that the neighbors get to know each other.
The children are making friends and the
parents are talking to each other.
A new playground shows that people care
and are willing to invest in a community and
make it better.”
EDNA JAMES, COMMUNITY ADVOCATE
Merced Heights
Located in the Oceanview-
Merced Heights-Ingleside (OMI) THE FIRST COMPLETED
neighborhood, this playground PLAYGROUND EXPERIENCED A
586%
features entirely new equipment,
including a massive timber play
structure, climbers, a spinner, and
a bowl swing. Other upgrades
INCREASE IN WEEKDAY USE
include lighting, fencing, sport
courts, the clubhouse, and FOLLOWING THE RENOVATION*
important ADA improvements.
BEFORE
8 MERCED HEIGHTS : Jim Watkins | * SOURCE: Washington Square SOPARC dataBEFORE
West Portal
Renovations to this playground
involved the addition of new, vibrant,
and inclusive play equipment. The
renovation also included various
amenity upgrades to the park, such
as a nature nook, new plantings,
seating, and paving.
BEFORE
Sergeant
John Macaulay
Extensive involvement by
community groups and local
residents guided the redesign of
this playground in San Francisco’s
Tenderloin. The final playground
design was inspired by nature
and includes unique structures,
family gathering areas, additional
seating and an elevated area
to increase visibility and variation
in the terrain.
SERGEANT JOHN MACAULAY AND WEST PORTAL : Jim Watkins 9Building Routes for
Community Connection
SF Parks Alliance helps neighbors and
local businesses turn their forgotten and
unsightly pathways into beautiful and
inspiring thoroughfares.
Hickory Alley
In February 2020, SF Parks
Alliance hosted the second annual
Hickory Alley Block Party to
showcase the recently installed
string lighting. This lovely addition
illuminates the alley’s iconic mural,
which was completed in 2019
in partnership with Artspan and
local artist, Hueman.
10Stevenson Alley
Skybridge on Stevenson is a
community-led effort to revitalize
the 500 block of Stevenson Street,
transforming the alley into a vibrant
hub for local arts, commerce and
activity. This year, SF Parks Alliance
adapted its programming to better
serve the surrounding businesses
and residents through weekly pop-
up events featuring outdoor dining,
live music, and socially-distanced
entertainment.
“SF Parks Alliance has brought life and joy
back to the hard-hit neighborhood. It helped
us change the way people look at the street,
and gave a new perspective to both the
people who live in the area and those who
come from other parts of the city.”
GIANLUCA LEGROTTAGLIE, MONTESACRO RESTAURANT OWNER
LOCAL BUSINESS
SALES INCREASED
100% ON AVERAGE,
DURING THESE WEEKLY EVENTS*
DANCERS ON STEVENSON ALLEY : Marina Eybelman / Waiting for the Cake Photography | STEVENSON ALLEY: Danyce Camp | * SOURCE: Local business sales records 11BEFORE
Miraloma Steps
The Dragon’s Tale stairway was
a joint effort between celebrated
mosaic artist, Aileen Barr, SFUSD’s
Miraloma Elementary School, and
SF Parks Alliance.
The Miraloma Arts Council
decided on the staircase’s final
design, inspired by Miraloma
Elementary’s dragon mascot.
Students participated in classroom
tile creations, teachers added
imagery ideas, and the surrounding
community participated in public
tile-making events.
The project was completed in
July of 2020.
12 MIRALOMA STEPS : Ryan SilversRidge Lane
In 2013, a group of Ingleside
residents formed Ridge Lane
Neighbors with the vision of
transforming an abandoned five-
block stretch into a beautiful
and safe neighborhood corridor.
The group finished the first
block in 2017, and with help
from SF Parks Alliance and city
partners, they completed the
second stretch in the summer
of 2020.
Once all five blocks are finished,
Ridge Lane will connect the
neighborhood to BART and Muni,
while also providing gorgeous
views of the Bay and San Bruno
mountains.
BEFORE
“SF Parks Alliance has been a tremendous help
to Ridge Lane Neighbors throughout the complex
process of managing contracts, grants, and other
funds. This allows our group members to focus
more on fundraising, neighborhood outreach, and
community clean-up efforts.”
WARREN LONGMIRE, RIDG E LANE NEIGHBORS
RIDGE LANE : Warren LongmireCelebrating 50 Years of Better Public Spaces 1971 HISTORIC IMAGES : OpenSFHistory
1971
1971
Friends of Recreation Friends of
and Parks Recreation and
Parks
A group of visionary San Franciscans
came together with hopes of cultivating
community involvement and investment in
local parks, especially Golden Gate Park.
1996
1996 Neighborhood
Neighborhood Parks Council
Parks Council
Isabel Wade formed a non-profit
coalition of neighbors committed to
improving parks across San Francisco.
2004
San Francisco
2004 Parks Trust
San Francisco Parks Trust
Following the success of the campaign
to save the Conservatory of Flowers,
Friends of Recreation and Parks formally
changed its name to the San Francisco
Parks Trust, revitalizing the group’s larger
commitment to parks.
2011
2011 San Francisco
Parks Alliance
San Francisco
Parks Alliance
The Neighborhood Parks Council and
the San Francisco Parks Trust merged
to form the San Francisco Parks Alliance,
a non-profit with a renewed focus
on parks and public space across all
of San Francisco.
2021
Celebrating 50 Years
of Better Public Spaces
This year, San Francisco Parks Aliiance
reflects on the history of the organization
50
and its predecessors, whose work has
benefited people and places in every
corner of San Francisco.
20211970s 1980s 1990s
Friends of Recreation and Parks (FRP) A creative board of directors and Significantly increasing its budget and
emerges to bring more resources a staff member give the organization membership, Friends of Recreation
and attention to San Francisco parks. staying power. With administrative and Parks demonstrates its capacity
Their primary function is to serve as support of over $1 million, Friends as a catalyst for positive change.
the philanthropic partner and fiscal of Recreation and Parks become The Lila Wallace Grant allows for a
agent for the San Francisco Recreation a community change-maker. remarkable partnership between the
and Park Department (SF Rec & Parks). San Francisco Recreation and Park
1980 Department and local residents.
During this decade, FRP raises
$50,000 for the Children’s Playground, Throughout this decade, FRP
Friends of Recreation and
$3,000 for a bench program, collaborates with other park groups,
and installs maps throughout Golden Parks welcomes its first paid further engages with local politics,
Gate Park. staff member. and expands its programming
for at-risk children. Undertaking
1971 1981 its largest project to date, FRP also
launches the Campaign to Restore
Friends of Recreation and Parks is $117,000 is raised to refurbish Golden
the Conservatory of Flowers.
founded by a group of visionary Gate Park’s Dutch Windmill.
San Franciscans and a $50,000 1990
grant from the philanthropist Walter
Shorenstein. Together, they hope Friends of Recreation and Parks
to cultivate community involvement helps renovate Golden Gate Park’s
and investment in the city’s parks. Shakespeare Garden.
1972
First membership drive yields 350
members.
1974
The Open Space Tax is
established, enabling SF Rec
& Parks to purchase open 1992
space and spend money on 1984
Advocacy for the Golden Gate
park improvements. Golden Gate Park Carousel is renovated Park Bond raises over $76
and reopened to the public.
1978 million for the park.
1986
Friends of Recreation and Parks
creates the Golden Gate Park Guides The inaugural San Francisco Landscape
program to share the Park’s history Garden Show takes place. General
with visitors. admission is $5 and $135,000 is raised
from over 20,000 visitors.
1987
$50,000 is raised to renovate the Sixth
Avenue entrance to Golden Gate Park, 1994
now known as the iconic Sixth Avenue
Friends of Recreation and Parks helps
Skatin’ Place.
repair the Palace of Fine Arts Lagoon.
HISTORIC IMAGES : OpenSFHistory SKATIN’ PLACE : Gary Fong, SF Chronicle2000s
Public support for parks and
1995 2005
recognition of their vital role in
A windstorm causes $3.5 million in maintaining healthy communities is A team of volunteers, led by Jessie
damages to the Conservatory solidified across the U.S. with bond Audetter and Alice Xavier, raise money
of Flowers. legislation and dedicated taxes. to beautify a trail on 16th Avenue
Friends of Recreation and Parks in Golden Gate Heights known as the
collaborates with various groups Tiled Steps Project.
on the local and national levels to
ensure focus and funding in support
of urban parks.
2000
The Campaign for the Neighborhood
Park Improvement Bond passes, raising
1996 $110 million for neighborhood parks.
The Neighborhood Parks Council, 2001 Golden Gate Park’s Marx Meadow
a non-profit coalition of neighbors opens a 12-hole Disc Golf Course.
involved in improving their parks, The Neighborhood Park Grants program
is founded by Isabel Wade. awards approximately $256,000 Mayor Gavin Newsom
to over 65 community organizations. launches the Blue Greenway
1997 Task Force, responsible for
2003
The Neighborhood Parks envisioning the 13-mile
Grants Program is established
The Conservatory of Flowers reopens continuous public waterfront
after the fundraising campaign to trail along San Francisco’s
and over the next five years, rehabilitate the Conservatory raises
the program awards 93 grants $25 million, thanks in part to FRP.
Southeastern waterfront.
totaling nearly $400,000 for
community-led park projects.
Friends of Recreation and Parks raises
over $3 million to renovate the Alvord
Lake area of Golden Gate Park.
2007
The Koret Children’s Quarter, which
was built in 1888 and is considered to
be the first public playground in the US,
reopens after renovation.
1998 2004
Hillary Clinton visits the Conservatory Street Parks Program is formed
of Flowers to announce a $5 million in partnership with the Department
grant to launch the Campaign to of Public Works. The program turns
Restore the Conservatory of Flowers. unused city land into small parks,
New dog drinking fountains are installed gardens and neighborhood
throughout city parks. gathering spaces.
Following the Conservatory Campaign’s
great success, FRP changes its name
to the San Francisco Parks Trust and
revitalizes its commitment to parks.
CONSERVATORY OF FLOWERS AFTER WINDSTORM :
16TH AVENUE TILED STEPS : Jack Chen
Brant Ward, SF Chronicle | ALVORD LAKE: Chris Carlsson2010s
The 2010s brought a merger,
2008 2014
a greater appreciation for parks as
critical for mental and physical health,
San Francisco Parks Trust SF Parks Alliance and SF Rec &
expanded programming, and an
helps lead the 2008 Parks increased emphasis on all public Parks launch the Let’sPlaySF!
Bond, securing $185 million spaces to receive the same attention Campaign to raise $13.3
for the city’s local parks as urban green spaces. million to transform 13 of
and public spaces. San Francisco’s highest-need
2011
Neighborhood Parks Council and SF playgrounds.
Rec & Parks announce The Playgrounds The growing need for a citywide
Initiative, intended to improve 10 of parks non-profit leads to the merger
the city’s worst playgrounds, including: of San Francisco Parks Trust and
Dolores Park, Hunters Point Recreation Neighborhoods Parks Council, creating
Center, Palega, and South Park. the San Francisco Parks Alliance.
2009
SF Parks Alliance poll finds:
65% of residents use their
The parklet at 17th and Market parks at least once a week,
becomes the first GroundPlay project,
a partnership with SF Planning to build
91% say parks are very 2015
temporary installations that transform important to quality of life, Lincoln Park Steps, located near the
underused public spaces into engaging and 89% say parks are a Lands End trail, is completed by the
community places. significant contributor to the Friends of Lincoln Park Steps and
City’s beauty and a reason SF Parks Alliance.
why they live here. SF Parks Alliance hosts the 10th
Annual Party for the Parks, raising over
The Street Parks program completes its
$500,000 for the city’s parks.
100th project—Hidden Garden Steps,
a beautiful tiled stairway located at SF Parks Alliance publishes Still Seeking
16th Avenue and Judah Street. Green, a report that ultimately inspires
the drafting of Measure B.
2012
2016
SF Parks Alliance leads the campaign
for the 2012 Parks Bond, securing $195 SF Parks Alliance initiates and leads
million in funding for the improvement the campaign for Measure B, which
of local parks, playgrounds and passes and provides a critical baseline
recreation centers. of future funding for SF Rec & Parks.
San Francisco Parks Trust raises 2014 Noe Valley Town Square is created,
$325,000 towards Project Recreation, a major undertaking in a neighborhood
an initiative to renovate recreation SF Parks Alliance partners with limited open space.
centers, including: Hamilton Recreation with the Trust for Public Land
Center, Harvey Milk Recreation San Francisco becomes
to quantify the impact of
Center, Midtown Terrace Playground, the first U.S. city where
SF parks on the local economy.
Sunnyside Conservatory and every resident lives within a
Sunnyside Playground & Clubhouse. The report, The Economic
10-minute walk of a park,
Benefits of San Francisco’s
a new gold standard for cities
Park and Recreation System,
across the country.
found that SF parks generate
tax revenues and business
activity approaching $1 billion,
annually.
Together, SPUR and SF Parks Alliance
advance the Blue Greenway Task Force
directive by launching a two-year
master plan.
REDWOOD GROVE PLAYGROUND : Earthscapes2020
The Tennis Coalition, SF Rec & Local music lovers enjoy Due South While this year brought many
Parks, and SF Parks Alliance initiate in McLaren Park’s Jerry Garcia unexpected challenges, SF Parks
a campaign to upgrade Golden Gate Amphitheater. Launched by SF Parks Alliance still found ways to bring art,
Park’s legacy tennis courts. Alliance, this free concert series joy and funding to the city’s parks
welcomes celebrated artists and and public spaces—many of which
2017 draws new people to an amazing and saw record levels of use throughout
underutilized local park. the COVID-19 pandemic.
Athens Avalon Greenspace, a hillside
garden located in the Excelsior, January
is completed with a stunning tiled
staircase created by artist Iran Narge. Golden Gate Park celebrates its 150th
anniversary. Although the celebration
South Park, SF’s oldest park, is fully did not go as planned, the park saw
renovated. a 600% increase in usage throughout
Mountain Lake Park Playground reopens the year.
after a major multi-year renovation.
March
The Conservatory of Flowers Five baby bison were added to the
is lit up for the Summer of Golden Gate Park herd including Sesqui,
Love’s 50th anniversary. named for the park’s sesquicentennial.
The popular floral-themed
light show extends its
illumination with seasonal SF Parks Alliance launches the Citywide
themes, indefinitely. Public Space Initiative in partnership
with the Office of Economic and
2018 Workforce Development to supplement
City services with community-
SF Parks Alliance launches Sundown driven activation and public space
Cinema, an outdoor movie series beautification.
that reaches over 10,000 residents September
across iconic SF parks, and features The Phil Arnold Trail, a scenic path
films that celebrate each location’s that cuts through the eastern corner of The Heart Your Parks campaign is
unique character. Golden Gate Park, is built in partnership launched in place of the annual Party
with Friends of Oak Woodlands. for the Parks gala. The campaign
The trail is dedicated to Phil Arnold, celebrates and raises critical support
a longtime city park and trail advocate for parks across the city.
and founding SF Parks Alliance
Board member.
SF Parks Alliance merges with Place
Lab, a non-profit that uses innovative
ways to maintain and fund public space.
December
2019
San Francisco’s Crosstown Entwined, an art installation by local
SF Parks Alliance celebrates Trail, a 17-mile hike cutting artist Charlies Gadeken, transforms
its expanded work with diagonally across the city
Golden Gate Park’s Peacock Meadow
into an enchanted forest of lights.
a new mission statement: and connecting a network of
San Francisco Parks Alliance existing trails, is completed.
champions, transforms, and
Eagle Plaza, a new public gathering
activates parks and public
space in SoMa that transforms an
spaces throughout the City. underutilized street into a plaza that
celebrates leather culture and the
LGBTQ community, breaks ground.
BABY BISON :
Jim Watkins | HEART YOUR PARKS:
Leila Mohaddes | ENTWINED: Tree TwinsIn 2021, we will continue
to champion, transform,
and activate parks and
public spaces.
In the coming year, our work will continue Lisa & Douglas Goldman
across San Francisco, focusing on the city’s highest Tennis Center
need neighborhoods and benefiting the local SF Parks Alliance, San Francisco
Recreation and Park Department,
businesses that depend on people coming together and the Tennis Coalition of SF have
in these spaces. been working since March of 2016
to upgrade the legacy tennis courts
in Golden Gate Park. Completed in
2021, the new tennis center includes
17 tennis courts, an expanded
clubhouse, a garden and patio,
and lighting to allow for 20,000
additional hours of annual play.
Moss Metamorphosis
SF Parks Alliance has received
funding from the City
Administrator’s Office and the
SF Public Utilities Commission
to improve Moss Street, the alley
located outside our SoMa office.
In the coming months, neighbors
and local businesses will guide
these efforts to create a safe and
welcoming habitat for local plants,
animals, and humans.
OF SF PARKS ALLIANCE PROJECTS
71%
ARE IN LOW TO MODERATE INCOME
NEIGHBORHOODS*
MOSS METAMORPHOSIS : CAMO Design Studio | TENNIS CENTER : Maurice Chee
*SOURCE : Criteria using American Community Survey 2010--2014, San Francisco Neighborhoods, Socio-Economic Profiles“Crane Cove is our
new favorite family park.
We go every week!”
ALEXANDRA KENIN, URBAN HIKER SF
Campaign for India Basin Park Project Let’sPlaySF! Campaign
Crane Cove Park This project will transform a post- In 2021, the playgrounds at Juri
industrial site into one of SF’s largest Commons and Golden Gate
This $6.8M campaign will ensure waterfront parks. Trust for Public Land, Heights will open. The remaining
that Crane Cove Park is built to SF Rec & Parks, A. Philip Randolph four playgrounds are currently in
completion. The campaign will Institute, and SF Parks Alliance are either the community engagement
raise critical funds for components currently working on an Equitable or concept design phase, and all
of the park specifically requested Park Development Plan to ensure that playgrounds are slated to be open
by the community, including a dog the park’s revitalization benefits the by 2023.
run, two playgrounds, and the surrounding community, which has been
historic preservation of the two historically underserved. This project
iconic cranes, lovingly named Nick Visit sfparksalliance.org to learn more
will prioritize environmental health, about the work that we’re doing to make
and Nora by the community. economic opportunity, and cultural San Francisco a better place to work,
identity for existing Bayview residents. live, and play.
CRANE COVE : AECOM 21“Cities have the capability of providing
something for everybody, only because,
and only when, they are created
by everybody.”
JANE JACOBS, URBAN WRITER & ACTIVIST
BY 2050
68%
OF THE WORLD’S POPULATION IS
EXPECTED TO LIVE IN CITIES*
22For 50 years, we’ve worked to create and improve
parks in every corner of San Francisco. In 2017
our city was recognized as the first in the country
where every resident lives within a 10-minute
walk of a park. And yet, we know that proximity
to parks is not enough. There are still critical gaps
in the quality, accessibility, and inclusiveness of
our City’s parks.
Over the next 50 years, we will focus on all of
the public spaces that encourage community:
parks, plazas, parklets, alleyways, staircases, and
community gardens. We will work to ensure that
every neighborhood has a nearby park that is safe,
beautiful, and welcoming to all—from the Bayview
to the Marina, from Land’s End to Little Hollywood.
23Partners
San Francisco Parks Alliance is
grateful for our network of nearly
100 community groups whom
we partner with to beautify and
activate every corner of our City!
If you’re interested in becoming a fiscally
sponsored community partner or joining
one near you, visit sfparksalliance.org.
24Community Partner Network 22nd Street Jungle Stairs Friends of Grattan Playground Pioneer Park Project Friends of Alemany Farm The Greenhouse Project Friends of Playland at 43rd Avenue Friends of Alta Plaza Park GreenTrust SF Friends of Polo Cycling Track Friends of Amphitheater at McLaren Park Friends of Harvey Milk Plaza Friends of Potrero Hill Recreation Center Athens Avalon Greenspace Help McLaren Park Potrero Sustainable Living Group Bernal Heights Outdoor Cinema Howard Langton Community Garden Precita Valley Neighbors Buena Vista Neighborhood Association Friends of Japanese Tea Garden Ridge Lane Neighbors Friends of Cabrillo Playground Friends of Joe Dimaggio Playground Friends of Rossi Playground Carolina Greenspace Friends of Jose Coronado Playground San Bruno Avenue Neighbors Friends of Christopher Park Playground Friends of Kenny Alley SF Bee Cause City Guides Friends of Kezar Triangle SF Tennis Coalition College Hill Neighborhood Association Kids in Parks SF Urban Riders (Bernal Cut Path) La Placita Shared Schoolyards Project Connecticut Friendship Garden La Playa Park Coalition South Park Improvement Association Conservatory of Flowers Friends of Lafayette Park Friends of Sunnyside Conservatory Corbett Heights Neighbors Friends of Lakeside Village Sutro Stewards Dahlia Society of California Lakeview Summit Steps Tompkins Stairway Garden DeHaro Street Community Project Friends of Larsen Playground Tunnel Top Park Detroit Steps Project Friends of Lincoln Park Steps Friends of Upper Douglass Dog Park Diamond Heights Blvd Median Project Literacy for Environmental Justice Urban Alchemy Dolores Park Ambassadors Marina Earthquake Monument Group Urban Sprouts Friends of Dolores Park Playground McLaren Bike Park Founders Friends of Victoria Manalo Draves Park/ ECOS SF Minnie and Lovie Ward Community Gene Friend Rec Center Far Out West Community Garden Recreational Council Visitacion Valley Agricultural Garden Fay Park Citizens Advisory Committee Miraloma Southern Gateway Tile Project Visitacion Valley Greenway (GOAL) Friends of Franklin Square Friends of Mountain Lake Park Playground Friends of Washington Square Park Garden for the Environment Friends of Noe Valley Rec Center Friends of West Portal Playground Geneva Community Garden Northridge CommUNITY Garden Wilder Community Garden Glen Park Greenway Friends of Oak Woodlands With Honey in the Heart Goettingen Neighbors Group Pennsylvania Street Gardens Friends of Golden Gate Park Band Friends of Penny Lane Friends of Golden Gate Park Dog Parks Friends of Persia Triangle Golden Gate Park Handball Club Peru Avenue Stairs City Partners We are deeply grateful to our partners across many city agencies who help make all of our work possible. * SOURCE (PAGE 20): 2018 Revision of World Urbanization Prospects | PHOTO (PAGE 21): Lei A. Fesaitu | REDWOOD GROVE PLAYGROUND [PAGE 24]: Earthscapes 25
Supporters $100,000 and up
Kaiser Permanente Northern California
Community Benefit Programs
Paul Simon
Target Corporation
Here’s to you—the public space Barbara A. Kozlowski Trust Anonymous
advocates and park lovers who Outside Lands / OSL Guide, LLC
make all our work possible!
$50,000 to $99,999
Listed contributions were made between
Brian and Leslie Baker Koret Foundation
July 1, 2019 and June 30, 2020.
Contributions between $500--$1,000 Hannah Kellogg S. D. Bechtel, Jr. Foundation
are at sfparksalliance.org. While we strive
to be as accurate as possible, please $25,000 to $49,999
contact development@sfparksalliance.org
City and County of San Francisco Bernard and Barbro Osher
with any corrections or omissions.
Dagmar Dolby P & J Builders, LLC
Martha Ehrenfeld and Carla McKay Recology San Francisco
Dana and Robert Emery REI
Oz Erickson and Rina Alcalay Janet and Clint Reilly
“From playgrounds to Christine and Curtis Gardner
Hanson Bridgett, LLP
San Francisco Giants
The Stanley S. Langendorf Foundation
sports courts, gardens John and Marcia Goldman Foundation Mary Warner
Lisa and Douglas Goldman Fund Wells Fargo Bank
to trails, picnic spots Alexandra and Kevin Marchetti Diane B. Wilsey
Mimi and Peter Haas Fund Monique J. Zmuda
to dog runs, our family Susan and Bill Oberndorf
is so grateful for
$10,000 to $24,999
the countless activities Nancy and Joachim Bechtle Nion McEvoy and Leslie Berriman
that we can do in Benton-Yang Foundation
Tom and Linda Coates
Morrison & Foerster
Marianne H. Peterson
our city parks, and it is D.N. & E. Walter & Co. Pisces Inc.
Dale Stancliff Fund Dr. Kathleen Welsh and Dr. Bill Plautz
our pleasure to give Ari and Srinivas Daman Sports Basement
Laura and John Fisher Lisa Stone Pritzker
back to these spaces Sarah and Joseph Gallo The Rock Foundation
Chris Guillard and Heather Guillard Twitter, Inc.
by supporting SF Parks The Karp-Haahr Family Eve Zaritsky
Alliance!” Ian Laurin
Maxwell/Hanrahan Foundation
Anonymous (3)
CHRISTINE GARDNER,
DONOR & FORMER BOARD MEMBER
$5,000 to $9,999
Marina and Vad Adler Tamsin Kendall
Alamo Drafthouse Cinemas Grace K. Kim
Another Planet Entertainment Lesbians for Good of Horizons Foundation
Ballast Investments Anna Liang
Dennis Biroscak Kathleen Linburn
British Motor Car Distributors Erin and JD Lumpkin
Terence Byrnes Renee Michelis Hellman
Rosemary Cameron and David Perper Nibbi Brothers General Contractors
Lauryn Coit Kelly Nice and Maureen Holt
Conger Moss Guillard Architecture Paul S. Nadler Family Charitable Trust
Conservatory of Flowers Margaret and Vic Quattrin
Curt and Debi Cournale San Francisco Botanical Garden
John and Andre Cuff Shorenstein Realty Services, LP
David Curran Claire and Holden Spaht
Nancy Destafanis Cissie Swig
Margarete Devlin The Donald and Carole Chaiken Foundation
Dodge & Cox The Friend Family Foundation
Cheryl Frank and Michael Linn The Green Cross
Jaclyn and Chris Gallo The Humanist Fund
Mollie Gardner Hector and Bill Hector The Norman and Sadie Lee Foundation
Judith Giampaoli Leslie and Raymond Tonsing
Golden State Warriors Wells Fargo Foundation
Sara G. Griffith Heidi J. Yamaguchi
Charity Navigator and GuideStar Guy Hollins Heidi Zak
have given SF Parks Alliance four International Brotherhood of Lee and Peggy Zeigler
star and gold ratings, respectively. Electrical Workers, Local #6 Elizabeth M. Zimpel
26$2,500 to $4,999
Alice Phelan Sullivan Corporation Asiff Hirji and Sarah Wigglesworth St. Francis Yacht Club
Apple, Inc. Jaime Jones Sasson and David Sasson Betsy Strausberg
Dale E. Baker and Linda R. Baker Diana Kapp and David Singer Swinerton Builders, Inc.
Constance Bernstein L. Jasmine Kim and Paul M. Banas The Prado Group, Inc.
Brookfield Properties Mary Koppes The Justin and Michelle Hughes Foundation
Lesley Bunim and Michael Jensen Randall Laroche and David Laudon Theatrical Stage Employees Union Local 16
Letty and Jim Callinan Ann and Jim Lazarus Verde Design, Inc.
Ed and Nancy Conner Meagan Levitan and Dale Carlson John and Margaret Ware
Erin D. Ebeling March Conservation Fund Webcor Construction, LP
Liz and Mark Farrell Bob and Joan McGrath Lee Anne and Christopher Weldon
Douglas Hanks Reuben, Junius & Rose LLP Anonymous
Commissioner Tom Harrison Salesforce
Sophie Middlebrook Hayward and Glenn Snyder and Catherine Allman
Boe Hayward
$1,000 to $2,499
Rob Adams Maureen Flaherty The Purple Lady / Barbara J. Meislin Fund
Adobe Systems Incorporated Minna and Nathan Folkman Theodore R. Meyer
Rosemary Akey Thomas and Mary Foote Veronika Mitchell and John Mitchell
Katharine Albright and Jacob Schatz Jennifer Fowler Louise Mozingo
Kathleen and David Anderson Jennifer and Zachary Friedland Sonja Moelleken and Kevin O’Brien
Architectural Resources Group Erik Gaensler and Shelley Marks Shannon and Shawn O’Neill
Nicole Avril and Daniel Gelfand Jane and Mike Gaito Richard and Susan Olness
Melissa and Patrick Barber Robert and Carol Gamble Barbara and John Osterweis
Thomas and Lily Beischer Mariana Gantus Rajiv and Kaylene Patel
Dan Berthiaume Besse Gardner and Michael Gross Amy Rabbino and Neal Rubin
Ron and Emerald Blatman Gretchen and Robert Gardner Melissa Reyna and Justin Reyna
Kristine and Chad Boeding Darby Gaynor Glickman and Helen and Thomas Merigan Charitable Trust
Jenny and Travis Bogard Andrew Glickman Shelagh and Tom Rohlen
Arielle Bosch Joel Giullian and Michael Ramirez Emilie and Andrew Rosenfeld
Kelly Bourke Google, Inc. San Francisco Association of Realtors
Shelley Bransten Steve and Mary Gorski John M. Sanger
Mark and Susie Buell Will and Felicia Hall Kate Sanger and Brandon Yoder
Build Inc. Brian Hamilton Ludwika Schein
Juliana Bunim and Jeffrey Cretan Maria and Chris Hemphill Sue Ann Schiff
Mary Burns Anne and Dennis Herrera Kate and Ted Smith
Amy Busch and Kevin Cameron Helen Hilton Raiser Helene Soutou
Jennifer A. Buttimer and Nicholas M. Scharf Andrew and Mairead Homan Laura and Greg Spivy
Alston and Tony Calabrese Hospital Council of Northern and Sprinkler Fitters Local No. 483
Central California
California Pacific Medical Center Joyce and Jay Strauss
Nora L. Gibson and William L. Hudson
John Cavanaugh and Julie Look Marcia and Richard Swain
Rick and Carolyn Hutchinson
Eunice Chee T. B. Walker Foundation
Melissa and Matthew Ippolito
City Gardens 333, LLC Frederick and Beth Thurber
Wendy and Ken Jones
Noa Clark and Rob Schult Erica and Clayton Timbrell
Nicole and Mark Karvosky
Kate and Timothy Clem Steven Traykovski
Margaret and Edmond Kavounas
Lindsay Cohen Trust For Public Land
Samantha and Mark Keene
Katherine and Jeffrey Congdon Turner Construction Company
Stephen Kempainen
Katy Congdon Williams and Union Square Business Improvement Dist.
Michael Williams The Ketcham Family
Karen and Anthony Varnhagen
Carla and David Crane Rachel E. Kish
Dr. Elizabeth Vasievich and Casey Roche
Martha and Jesse Cuevas Stuart Kogod and Denise Garone
David Wessel
William and Lisa Dana Vivian Kremer
Annette Wild
Cathy and Sandy Dean Todd and Jacquelyn Krieger
Robyn J. Wilkinson and Steven Linde
Courtney and Owen DeHoff Katherine Kriken
Jennifer and Marcel Wilson
Caroline and Michael Donohue Laura and Sloan Larsen
Lara K. Witter and Curt Sigfstead
Kendel and Brian Duford Robert Lawrence
Barbara and Howard Wollner
Elizabeth Everdell Garden Design Michelle S. Leighton
Kathryn and Matt Wyndowe
Joseph Ellin and Jacqueline Aiken Linda and Joe Litehiser
Anonymous [4]
Kimberly Ellis and Campbell Judge Live Nation
Joannie and Evan Ericson Dan Loomis
Cobie and Lillian Everdell Diane and Dave Luders
Carolyn Feinstein Edwards and David and Alexandra Lyon
Braden Edwards Mackenzie & Albritton LLP
Priya and Justin Femmer Karen Mauney-Brodek
First Republic Bank Brook Mebrahtu
Jessica and Andrew Fishman Erin Medlin and Andrew Miklas
27The
Evergreen
Circle
As we celebrate our 50th
anniversary, we honor the
members of the Evergreen Circle
who generously leave legacy gifts
in their estate plans.
Incorporating a gift to SF Parks Alliance
into your estate, will, living trust, retirement
plan, or other financial asset is a powerful
way to impact the future of your city’s
parks and public spaces.
Join the Evergreen Circle and give
the gift of parks for generations to come.
For more information, please email
development@sfparksalliance.org or visit
sfparksalliance.org.
“My family and I would
like to pay the joy of
our parks forward
to future generations
with a bequest to
SF Parks Alliance.”
KELLY NICE, SF PARKS ALLIANCE
BOARD MEMBER &
EVERGREEN CIRCLE MEMBER
Benches
Honor a loved one with a
commemorative bench in one of
San Francisco’s beautiful parks.
Commemorative plaques will be installed
for a 10-year period, at which point
donors will have the first right of refusal to
renew their contract with a new donation.
Email benches@sfparksalliance.org for
more information.
28Financials
Fiscal Year July 1, 2019--June 30, 2020
40+36+14532C
How is SF Parks Alliance Total Revenue
funded? Contributions 11,989,961 40%
Expected Incoming 10,975,484 36%
Contributions were the primary Pledged Contributions
source of funding, comprising 90% Capital Campaign 4,128,075 14%
of the overall revenue. We rely Contributions*
on the generosity of people like you Program and 1,467,392 5%
to make an impact across the city. Administrative Fees
Investment and 770,494 3%
Other Income
Revenue from 520,547 2%
Special Events
55+28+107C
Total $29,851,953 100%
How is SF Parks Alliance Total Expenses
funding spent? Capital Campaign
Projects
15,683,133 55%
SF Parks Alliance spent 55% Partner Support 7,971,160 28%
on permanent capital projects Fund Development 2,917,632 10%
and 28% supporting nearly 100 and Communication
community groups and other Administration 1,965,797 7%
partners. The rest, 17% of expenses,
Total $28,537,722 100%
were the administration and
fundraising costs that made
this work possible.
22+41+37C
What is the breakdown Contributed and
Capital Campaign Income
of SF Parks Alliance’s
Breakdown
contributed funding?
Individual 3,508,230 22%
SF Parks Alliance leveraged Corporate and 6,606,999 41%
public and private support from Foundation Giving
the generosity of our diverse funding Government Grants** 6,002,806 37%
sources to execute our mission.
Total $16,118,036 100%
Conservatory of Flowers
* Tennis Center, Let’sPlaySF!, Dogpatch Arts Plaza,
Eagle Plaza
** Includes a loan from the Payroll Protection Plan
Due to the COVID-19 Shelter in Place Total Revenue 2,356,309
county ordinance, the Conservatory’s
Program Expense 3,593,761
budget experienced an unprecedented
decrease in ticket sales and event Net Deficit -1,237,452 These are unaudited financials.
revenue during fiscal year 2020. For audited financials and other financial
reports, visit sfparksalliance.org.
SUTRO FOREST [PAGE 28] : Hao WangBe part of
the community
that loves
this city as much
as you do!
Join as a SF Parks Alliance
member to receive access
to special benefits, including
discounts at local retailers, tickets
to the Conservatory of Flowers,
and more! Become a Park
Sustainer and celebrate our
50th anniversary with a monthly
gift, protecting your parks for
the next 50 years.
San Francisco Parks Alliance
1074 Folsom Street
SF, CA 94103
415.621.3260
sfparksalliance.org
@sfparksalliance
MOUNT DAVIDSON [COVER] : Ethan Flaegar | DOLORES PARK BLACK LIVES MATTER: Ben Ng DESIGN : PublicYou can also read
