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UCL EAST AT QUEEN ELIZABETH OLYMPIC PARK Stage 3 Consultation report Soundings September 2016
UCL EAST
AT QUEEN ELIZABETH
OLYMPIC PARK
CONTENTS
CHAPTER 1 CHAPTER 5
SUMMARY 5 TRACKING CHANGES 57
1.1 Introduction 5 5.1 Overview 57
1.2 Summary of events 6 5.2 Masterplan responses 58
& involvement
1.3 Masterplan themes 8
CHAPTER 6
1.4 Synopsis of responses 10 NEXT STEPS 63
6.1 Overview 63
CHAPTER 2 6.2 Consultation timeline 64
BACKGROUND17
6.3 Contact us 64
2.1 Cultural & Education District 17
2.2 About UCL East 18
2.3 Who is involved 19
APPENDICES 67
A Publicity & communications 68
CHAPTER 3 B Stakeholder mapping 72
CONSULTATION PROCESS 21 C Context74
3.1 Overview 21 D Exhibition materials 76
3.2 Consultation diary 22 E Feedback form 86
3.3 Communication & promotion 24 F Outreach notes 88
3.4 Activities & events 26 G Workshop tablesheets 90
3.5 Community involvement 30 H Virtual reality tool 91
CHAPTER 4
FINDINGS 33
4.1 Overview 33
4.2 Events feedback 42
4.3 Workshop feedback 48
3
Main Exhibition, 11/08/2016
UCL EAST
AT QUEEN ELIZABETH
OLYMPIC PARK
CHAPTER 1
SUMMARY
1.1 Introduction
Cultural and Education District Community consultation
UCL (University College London) is in As part of the LDA masterplanning
partnership with the London Legacy team, Soundings have been
Development Corporation (LLDC) to appointed by LLDC and UCL to
establish a new university campus, carry out community consultation
UCL East, at Queen Elizabeth to inform development of the
Olympic Park. masterplan for UCL East. The aims of
this process are to:
Together with Stratford Waterfront,
UCL East is part of the Cultural and • Raise awareness of the project and
Education District (formerly known masterplan development.
as Olympicopolis) project. This will
• Gather aspirations and understand
see a world class education and
key issues with regard to the UCL
cultural district clustered around the
East masterplan - both for the local
Stadium, ArcelorMittal Orbit and the
community and the UCL student
London Aquatics Centre (see page 17
and staff community.
for more details).
• Be inclusive, accessible,
This forms part of the legacy transparent and engaging.
transformation of Queen Elizabeth
• Facilitate a variety of different
Olympic Park into a new, diverse
ways for people to get involved.
and vibrant part of London.
• Clearly communicate the feedback
The development of masterplans for from the community to UCL, LLDC
both sites commenced in 2015. This and the masterplanning team.
will be followed by more detailed
• Inform the masterplan
design into 2016 and 2017. Planning
development.
applications for the Cultural and
Education District are anticipated for
This report documents the
late 2016.
activities, findings and outcomes
from the third stage of the
consultation process and will
inform the Statement of Community
Involvement to be submitted as part
of the future Cultural and Education
District planning applications.
5
UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.2 Summary of events & involvement
1.2 Summary of events & Consultation timeline Feeding into the masterplan
involvement Findings from the consultation have
ASPIRATIONS & MASTERPLAN
been regularly discussed with UCL,
The third round of public PRINCIPLES
LLDC and the LDA masterplanning
consultation activities took place JUNE - AUGUST 2015 team to help inform the thinking
between July and August 2016,
Raising awareness about the and masterplan development.
presenting how the masterplanning
project. Understanding key Below is an overview:
team have been developing the
plans further following the previous issues & opportunities and
discussing masterplan principles • Members of the project team
stage of consultation including a
to inform the masterplan attended all consultation events
number of important changes that
development. to discuss the project and hear
have been made for feedback.
feedback first-hand.
The first stage of consultation • Initial findings from events are
in summer 2015 sought to raise EMERGING MASTERPLAN also fed-back to the wider team
awareness of the project as well FEBRUARY 2016 shortly after.
as gain an understanding of both
Presenting the masterplan and • Dedicated sessions with the
UCL and local community issues
how this has responded to project team to present and
and aspirations. The second round
consultation. discuss consultation findings.
of events (November 2015 -
February 2016) aimed to provide Setting out next steps. • This report is a record of the
further background, feedback process which, along with the
on the findings from Stage 1 and Stage 1 and 2 Consultation
gather feedback on the emerging Reports, will ultimately inform
proposals. the Statement of Community
Involvement which will be part of
Findings from this stage of MASTERPLAN the planning application.
engagement have been used to JULY - AUGUST 2016
inform the final stage of masterplan Responding to the previous Over the course of the consultation
development before the planning consultation and presenting the project team have listened to
submission in winter 2016. updates to the masterplan. and wherever possible responded
to the views expressed through
Continuing to discuss ongoing
The exhibition took place for this consultation, alongside those
opportunities.
nine days between July and of key stakeholders and Statutory
August 2016; in total over 2,700 Consultees (such as Transport for
people attended these events. London).
184 individual feedback forms,
400+ comments and suggestions PRE-SUBMISSION As the masterplan has developed
(including feedback form CONSULTATION we have been tracking how
comments), and workshop sheets NOVEMBER 2016 community feedback has influenced
from two group sessions were the masterplan (see Chapter 5 for
Information sharing session to
received and recorded. more details).
present the final masterplan.
Event information was circulated
to over 21,000 local residents,
businesses and contacts from
Stage 1 and 2 events, alongside
information available on the project
web pages. OUTLINE PLANNING
APPLICATION & STATUTORY
Thank you CONSULTATION
We would like to thank all who have WINTER 2016
participated in the consultation
Cultural and Education District
process to date and given their
Planning Application(s)
valuable input, ideas and time. submitted to the Local Planning
Authority (LLDC).
6
UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.2 Summary of events & involvement
2729 people attended
the 9-day exhibition
18
4
fee comp
db let
ack ed
for
ms
comments and
400+ suggestions received
(including feedback
form comments)
29
comments
left on the
noticeboard
21,000
event flyers delivered locally
4100+
people engaged in total
from stages 1, 2 and 3
Main exhibitions, 30 July - 13 August 2016 7
UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.3 Masterplan themes
1.3 Masterplan themes
The masterplan has been presented under three key themes that relate to the planning process and the strategic
objectives of LLDC and UCL. They also reflect the issues raised by the community in the previous stages of
consultation.
Access & inclusion: Form & identity: Sustainability:
movement & connectivity layout, scale & form environment & ecology
Considers connections to, Looks at what goes where How the site relates to
from and within the site, and how to arrange the the surrounding natural
pedestrian movement site so that it is inviting environment, what efforts
patterns and arrival and intuitive. Covers will be made to reduce the
points and gateways. Also building heights, the carbon footprint and how
considers disabled access, general shape and size the design of the campus
wayfinding and servicing. of buildings and density. supports healthy lifestyles.
Considers views and Promotes long-lasting and
'human scale' design. adaptable spaces.
Access & inclusion: Form & identity: Sustainability:
public space & activities character, look & feel social & economic
Relates to how public
ID What sense of place the Explores the impact of
space—both inside and campus has. Not only the development for
outside—and a diverse related to the physical local communities and
programme of events treatment of public spaces economies. Looks at
and activities can make and façades but also how how the campus will
the campus open and the use of the site can contribute to social equity
inclusive. Interlinked contribute to a distinctive and promote community
with the other themes identity. involvement.
on delivering successful
public spaces.
Masterplan in section, July 2016
8
UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.3 Masterplan themes
Carpenters Road WESTFIELD
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9
UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.4 Synopsis of responses
1.4 Synopsis of responses
SUMMARY RESPONSES
The response to the final draft
masterplan has been very well
received with high levels of Movement & connectivity: Movement and connectivity has been
support across all aspects and 84% a recurring topic across all stages of the consultation to date. The
of feedback form respondents majority of comments have centred on ease of access. Other issues
excited and positive about the such as wayfinding and safety of the routes to the campus from all
plans. Similarly to the previous directions through walking, cycling and public transport have also
consultation, the approach to been much discussed. There was some common concern of crowd
openness and accessibility—both control over routes, the Park venues, events and facilities which was
physical and social—received the reiterated from Stage 2.
greatest level of positive feedback.
People would like more information Public space & activities: Similar to the previous stage of
and reassurance on how some of the consultation, there is a lot of excitement about the open and
aspirations will be delivered—most accessible public spaces that will flow through the campus. There
notably connecting to the wider were many ideas about how to make this approach really work for
area, publicly accessible activities, local people, with some suggesting affordable or free events and
local involvement, crowd control facilities. Ensuring community integration was considered important
management and approach to by many however it was also noted that keeping the balance
sustainability. between openness and exclusivity of a campus is a key challenge of
the development.
Types of feedback
Layout, scale & form: The proposed height, scale and massing was
All comments have been considered, generally well received and thought to be fitting to the context.
each categorised into the themes: There were a few reservations towards height and massing and
uncertainty on how it would fit within the context of the Park. Others
• Access & Inclusion suggested, however, that the buildings could go higher to fit with
• Form & Identity the surrounding tall towers. Keeping the buildings to a human scale
was mentioned a handful of times, following the previous stage of
• Environment & Sustainability consultation.
These themes were informed by Character, look & feel: As part of the Cultural and Education District,
the masterplan priorities and the many agree that UCL East will bring positive impact to the Park
feedback from the Stage 1 and Stage offering opportunities to invite a more diverse community. It was
2 consultation events. deemed important to create a good balance between student and
public uses of the campus and suggested that the use of materials
During this stage of consultation could be used to differentiate between both public and private
over 400 comments were collected spaces.
from feedback forms, noticeboard
comments, interactives on exhibition Environment & ecology: Despite the Legacy Communities Scheme
boards and emails. In-depth (LCS) which was approved in 2012, the loss of the south lawn was a
feedback through focus sessions was major concern for a few respondents even though it is understood
also received. that the area was always earmarked for development. More thought
that green space could be adequately provided for within the public
Analysing in this way enables a realm of the proposals. Many were keen to see more aspects of
consistent and transparent process ecological and environmental sustainability considered through
to discover recurring issues where construction materials, water management and encouraging cycling
there is the greatest interest. and public transport.
To the right is a high-level summary Social & economic sustainability: There has been a lot of feedback
of the key messages that have come on social and economic sustainability in terms of long-term job
from the third stage of consultation. opportunities for the local community. Outreach to local institutions
was considered to be a successful approach for engaging young
The diagram opposite shows the people and informing teenagers about lectures, workshops and
quantitative responses to the activities.
feedback forms questions. Overleaf
is a more in-depth synopsis of all
the feedback received.
10UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.4 Synopsis of responses
OVERALL IMPRESSION PLANS FITTING WITH THE OVERALL
No answer | 4%
OF THE PLANS VISION FOR THE CULTURAL
Unexcited | 1%
Unsure | 3%
AND EDUCATION DISTRICT
Excited | 42%
Neutral | 7%
No answer | 8%
Poorly | 4% Very well | 38%
84% of people were Don’t know | 10%
excited and positive
about the plans.
Generally positive | 42%
Well | 41%
CONNECTIVITY TO VISITING THE PARK PROVIDING A GOOD RANGE
THE WIDER AREA IN THE FUTURE OF PUBLIC SPACES
Too many connection
| 1%
No answer | 16% Very often | 18%
No answer | 17% No answer | 17% Very well | 25%
Never | 2%
Not enough Poorly | 5%
connections | 7% Occasionally
| 16%
Often | 25% Don’t know
Don’t know | 21%
Just enough Don’t know | 23% | 17% Well | 35%
connections | 54%
OPEN AND WELCOMING BUILDINGS OVERALL BUILDING HEIGHTS AND OVERALL RESPONSE TO
AND PUBLIC SPACES MASSING FITTING WITHIN THE SUSTAINABILITY
LOCAL CONTEXT
No answer | 15% Very
No answer | 15% Yes | 43% Yes | 44%
No answer | 17% informative
Not at all | 1% Not at all | 1% | 24%
Not at all | 1% Not
No | 2%
informative
No | 5% | 1%
Don’t know
| 13%
Don’t know
| 11%
Don’t know | 24%
Somewhat | 27% Informative |
Somewhat | 22% 36%
For more details, see Chapter 4 Findings
11UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.4 Synopsis of responses
Synopsis of findings
The summaries to the right give
an overview of all the feedback
including the written comments
received in Stage 3 and are
categorised according to the
masterplan themes.
The following feedback has been
collected from:
• Feedback forms (including an ACCESS & INCLUSION: MOVEMENT & CONNECTIVITY
online version)
• Noticeboard comments
To, from and through the campus Management and servicing
• Interactives on the boards
• The pedestrian environment • Provision of more routes
• Outreach session tablesheets and pedestrian access to and to and from UCL East for
from the site needs to be pedestrians would help control
Following the previous stage of improved, especially via the the crowd flow and lessen
consultation, there have been a few Carpenters Estate and local pressure on the Carpenters
recurring points regarding access to tube and rail stations. Road entrance, especially on
the wider area, community inclusion matchdays and other key
and loss of the south lawn. • There are natural pedestrian events in the Park.
“desire lines” through the
To better understand how the site between Pool Street • Provision of step-free and
masterplanning team have and Marshgate that should barrier-free access. Support
responded to the feedback, please be incorporated into the inclusive and universal design
see the 'Tracking Changes' section in masterplan as formal routes, standards so that it's not
Chapter 5. as mentioned in the previous necessary to rely on lifts.
stage of consultation.
For more in-depth analysis please • Road closures for construction
refer to Chapter 4. • Better accessibility to the
and special events are seen
Park without going through
as an issue due to the lack of
Westfield would encourage
consistency with diversion
more visits to the Park.
routes.
Wayfinding • Propose an extension of the
• A recurring issue mentioned shuttle buggy service in the
across the stages of Park.
consultation and by groups of
consultees is the difficulty of • There is a need for
wayfinding in and around the soundproofing to prevent the
Park. disruption of lectures due
to noise from the London
• Better signage for access from Stadium and also the rail line.
the south is needed including
under the railway lines and
across and along the rivers.
• There was a request for a clear
and realistic plan for accessing
West Ham matches at the
London Stadium.
12UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.4 Synopsis of responses
FORM & IDENTITY:
ACCESS & INCLUSION: PUBLIC SPACE & ACTIVITIES
LAYOUT, SCALE & FORM
Connecting with the Public spaces & activities Scale
local community • Providing affordable or free • Some suggested to keep
• Ensure integration between events and low-cost cafes buildings to human scale to fit
the existing communities and will encourage people to visit with the Park, as mentioned
UCL students / staff but also frequently. in the previous stage of
maintain a balance between the consultation.
openness and exclusivity of the • Many mentioned the idea of
campus. having artworks throughout the • A few commented that the
public spaces. buildings could go higher to
• Provide courtyards, green fit with the surrounding tall
spaces with plenty of • Outdoor “study pods” were towers and create a coherent
public seating and tables to suggested for both university skyline in and around the Park.
make visitors and the local and local A-level students to
community feel welcome. use.
• Publicity of events and
activities happening at UCL Safety & security
and across the Park to attract
the community through • Concerns about safety,
advertisements online and especially related to football
in the venues as well as live “hooligans” and the student
feeds showing people what is accommodation, due to the
happening. nature of the plans.
13UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.4 Synopsis of responses
ID
FORM & IDENTITY: SUSTAINABILITY: SUSTAINABILITY:
CHARACTER, LOOK & FEEL ENVIRONMENT & ECOLOGY SOCIAL & ECONOMIC
Identity & place Environmental sustainability Social & economic sustainability
• It was deemed important to • Loss of the south lawn area • Overall, there is much
create a good balance between is still a concern for some, as support for UCL East as an
student and public uses of the mentioned in the previous inclusive, community-facing
campus. stage of consultation. development. Only a few
commenters were concerned
Materiality • Keeping the green space and that the facilities will not feel
• Suggestions on the use of quality of the waterfront like they are for the local
materials that would let were valued highly, offering community.
students see out but prevent a healthy lifestyle and
people from seeing in for the promoting green living. • There is excitement for
privacy of the students. employment opportunities
• Keen to see and understand for local people and
more details regarding encouragement that young
construction materials, energy people in the area will be
efficiency, water management involved in UCL East through
and cycling and public work placements.
transport strategies.
• Some commenters suggested
• Suggestions to integrate that academic placements
wildlife and nature into should be offered to young
the development through people from the surrounding
landscaping, building design communities.
such as green walls and access
to natural open spaces. • It was suggested that the
student residences are let in
summer in order to have year-
round activity and provide
natural surveillance.
• Outreach to local institutions,
namely schools was
considered to be a successful
approach for engaging young
people and teenagers about
lectures, workshops and
activities.
14UCL EAST Chapter 1 | Summary
STAGE 3 CONSULTATION REPORT 1.4 Synopsis of responses
Birds-eye view looking west over the UCL East site
RIVE
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15Main Exhibition, 11/08/2016
UCL EAST
AT QUEEN ELIZABETH
OLYMPIC PARK
CHAPTER 2
BACKGROUND
2.1 Cultural & Education
District
A new vibrant education and
cultural district
In 2013 the Mayor of London Aquatics Centre, which will be
unveiled his vision for the ‘Cultural home to UAL (University of the
and Education District’ (formerly Arts London)'s London College of
known as Olympicopolis) which Fashion, as well as Sadler’s Wells
took its inspiration from the and the Victoria and Albert Museum.
achievements of Prince Albert, who Discussions are ongoing with the
used the proceeds of the 1851 Great Smithsonian Institution regarding
Exhibition to create ‘Albertopolis’. having a presence.
The 86 acre site in South Kensington,
centred on Exhibition Road, is today Overall, the scheme is expected
considered one of the world’s most to deliver 3,000 jobs, 1.5 million
distinguished scientific, educational, additional visitors and £2.8 billion
artistic and cultural hubs. of economic value to Stratford and
the surrounding area.
The Cultural and Education District
project will be split across two The aim is to have the first
sites: UCL East, a new university University buildings complete
campus for UCL to the south of the in 2019 and the first Stratford
ArcelorMittal Orbit, and Stratford Waterfront buildings complete
Waterfront, close to the London in 2021.
STRATFORD
WATERFRONT
UCL EAST
Aerial view of UCL East site and Stratford Waterfront
17UCL EAST Chapter 2 | Background
STAGE 3 CONSULTATION REPORT 2.2 About UCL East
2.2 About UCL East
A new UCL campus on Queen UCL East will:
“
Elizabeth Olympic Park will be the
largest single expansion of UCL • House new activity not currently
since its foundation in 1826. The offered at UCL’s Bloomsbury
first phase is expected to have up campus. UCL East will be an outstanding
to 3,000 students and 625 staff, and dynamic environment for
• Serve as a model for a university learning, breaking down the
including academics and researchers,
campus of the future.
on site alongside other users and conventional barriers between
visitors. • Provide an outstanding research, education, innovation,
As a campus of the future, UCL East
environment for learning and
scholarship for students, staff,
public engagement and
collaboration.
“
aims to provide new approaches to collaborators and the public.
practical learning, opportunities for • Play a central role in the
participation and public engagement, sustainable development of the —Professor Michael Arthur,
facilities for open innovation and Cultural and Education District and UCL President and Provost
spaces that are both modern and east London.
sustainable.
UCL East is being designed to
encourage curiosity, learning and
scholarship for all users including
students, staff, collaborators and
the wider public. It will seek to
break down traditional barriers
to inspire the free exchange of
knowledge and ideas, in the spirit
of the UCL 2034 Vision.
The new campus will bring together
cross-disciplinary UCL expertise
across four key themes: Experiment,
Art, Society and Technology (EAST).
Working with young people, UCL’s Working with young people, UCL’s
engineering-focused Spark Festival engineering-focused Spark Festival Bartlett Summer Show Family Day, 2015
18UCL EAST Chapter 2 | Background
STAGE 3 CONSULTATION REPORT 2.3 Who is involved
2.3 Who is involved
UCL Bloomsbury campus Queen Elizabeth Olympic Park Millbay, Plymouth
University College London (UCL) London Legacy Development LDA Design
Corporation (LLDC)
Role: Long leaseholder, developer Role: Masterplanners and design
and future occupier Role: Landowner and developer team lead
UCL was founded in 1826. The Formed in April 2012, LLDC’s LDA Design is a global
first English university established purpose is to use the once-in-a- environmental design consultancy
after Oxford and Cambridge, UCL lifetime opportunity of the Olympic based in the UK with projects
was the first to open up university Games and the creation of Queen around the world. They have put
education to those previously Elizabeth Olympic Park to develop a together and are now leading a team
excluded from it, and the first to dynamic new heart for east London, that has the necessary expertise to
provide systematic teaching of creating opportunities for local deliver a masterplan for UCL East.
law, architecture and medicine. As people and driving innovation and
London’s Global University, UCL is growth in London and the UK. Consultants working as part of
among the world’s top universities, the LDA masterplanning team are
as reflected by performance in a LLDC is responsible for delivering Nicholas Hare Associates (architects
range of international rankings one of the most important Olympic and university space-planners),
and tables. UCL currently has over legacy promises - the long-term BuroHappold (engineering,
35,000 students from 150 countries planning, development, management sustainability and inclusive design),
and over 11,000 staff. and maintenance of the Park and its Momentum (transport planning),
impact on the surrounding area after EC Harris (cost consultancy),
UCL’s Bloomsbury campus in the London 2012 Games. Studio Weave (space programming
central London has limited room and activity).
for growth and UCL East presents It is a Mayoral Development
a unique opportunity to build an Corporation and works closely Soundings has been appointed
open and accessible new campus with a number of organisations to facilitate the community
pioneering a radical approach including the Mayor of London, the consultation process.
to cross-disciplinary working, Greater London Authority, central
partnership, collaboration and public government, the east London
engagement. Growth Boroughs, residents in
neighbouring local communities,
UCL Bartlett and UCL Engineering local organisations, businesses and
Sciences are to establish a regeneration agencies and national
collaborative space at Here East, and international sporting, cultural
the emerging technology hub at the and leisure organisations.
Park. The UCL base at Here East
is set to open during 2017 and
admit its first students in September
that year.
19UPDATE IMAGE Main exhibition, 30/07/2016
UCL EAST
AT QUEEN ELIZABETH
OLYMPIC PARK
CHAPTER 3
CONSULTATION PROCESS
3.1 Overview
Consultation on the UCL East masterplan is a four-stage process, involving
stakeholders and the community at each key stage of design development.
Below is a broad overview of the aims of each stage. The following pages
detail the Stage 3 activities that have taken place.
Stage 3 continued to raise project awareness for UCL staff, students, the
local community and visitors to the Park.
The UCL East team collaborated with Stratford Waterfront on the Stage 3
consultation process to bring the two projects together as the Cultural and
Education District. Publicity materials were combined and the exhibition
was delivered jointly. Proposals for Pudding Mill were included in the
publicity materials and exhibition given the proximity of the development
to the Cultural and Education District.
The final draft masterplan was presented at a two-week public exhibition
tracking how the plans have responded to previous consultation stages. The
result of this stage was to provide recommendations for and form the basis
of the next stage of detailed design.
Stage 4 will present the UCL East campus and Stratford Waterfront before
they are submitted for planning.
Summary of Stage 1 and Stage 2 consultation process:
• Across the first and second stages of consultation, the focus was to
raise awareness of the project to a cross section of the local community
and future users of the site whilst also providing an introduction of the
masterplan principles and considerations for feedback.
• Consultation in these stages took the form of pop up road shows and
exhibitions in various locations across five neighbourhoods (Stratford,
Bow, Leyton, Fish Island and Hackney Wick) and at UCL Bloomsbury.
• Findings from engagement: both UCL and local issues and aspirations
for UCL East, tested the early masterplan concepts and helped inform
development of the emerging masterplan.
21UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.2 Consultation diary
3.2 Consultation diary
What has happened so far
The third stage of the process has aimed to continue to involve as many people as possible through a variety of
ways that are accessible and appropriate for the many communities and stakeholders linked to the project.
Alongside the below timeline existing LLDC panels have also been kept up to date including the Park Panel and
the Legacy Youth Voice (LYV). Further details on event outreach can be found on page 24.
9 - 12 JULY
Door-to-door
JUNE — AUGUST NOVEMBER — FEBRUARY flyer distribution 11 JULY
Stage 1 Events Stage 2 Events Park Panel Meeting
10 attendees
13 JULY
Faithful Friends Meeting
21,000 flyers
• 6 local pop ups • 4 activity sessions with local 80+ bundles
• 2 UCL Bloomsbury pop ups schools plus emails
• Masterplan Event: workshop • 5 local road shows
• Masterplan Event: site • UCL Bloomsbury road show
walkabout • UCL Bartlett road show
• Legacy Youth Voice workshop • 2 main exhibitions
25 attendees
• Youth Board focus session • Local school feedback session
• Spark Festival • Legacy Youth Voice workshop
• Teachers' forum • 2 public workshops
• UCL Sabbatical Officers
meeting
• UCL Sabbatical Officers
walkabout
• UCL Academic Challenge Panel
Sub-Group sessions
COMMUNICATION
2015 2016
JULY
22UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.2 Consultation diary
30 JULY - 13 AUGUST
Main Exhibition in the
London Aquatics Centre
29 JULY
Soft launch of the Main
Exhibition in the London 9 days
Aquatics Centre 2715 attendees
182 feedback forms
40 quick comments
10 AUGUST 11 AUGUST
Senior BEEs Workshop Legacy Youth Voice
Workshop
37 attendees
2 feedback forms
3 quick comments
17 attendees
3 table worksheets 19 attendees
3 table worksheets
COMMUNITY YOUTH
AUGUST
23UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.3 Communication & promotion
3.3 Communication & promotion
UCL website Queen Elizabeth Olympic Park website Event flyer distribution area
Keeping in touch Letters, emails & flyers UCL communications
Websites In early July, approximately 21,000 UCL has also used their regular
event flyers detailing the Masterplan e-newsletters and articles, to raise
Within UCL and LLDC’s respective
exhibition were delivered to awareness of the project and how to
websites, the project has a
households and businesses get involved.
dedicated section. These are
surrounding the site. 80 ‘bundles’
regularly updated to inform people
were also delivered to local centres. Communications include the
about the project and also how
In addition approximately, 600 following (updated on 28th July):
to get involved. There is access to
people who have been identified
information material as well as
local groups and stakeholders • UCL Events Calendar on Events
other key documents relating to the
including people who attended blog page
project.
events in stage 1 and 2 were
UCL website emailed or posted a copy of a flyer • E-Newsletter - The Week@UCL to
ucl.ac.uk/ucl-east in July. all UCL staff (14,000)
Queen Elizabeth Olympic Park website • UCL home page
QueenElizabethOlympicPark.co.uk/ucl-east
• UCL's UCL East website: Getting
Meetings Involved
LLDC and Soundings have attended
meetings informing the following
established groups about the
project:
• Park Panel (11th July)
• Faithful Friends (13th July) - faith
groups from Forest Gate (see
Appendix F for more details)
Stage 3 Event flyer
24UCL EAST Chapter 3 | Consultation process STAGE 3 CONSULTATION REPORT 3.3 Communication & promotion Window vinyl outside the Upper Welcome Zone of the London Aquatics Centre Wayfinding poster around the Park Cargo bike outside the venue 25
UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.4 Activities & events
3.4 Activities & events
Exhibition space 'Fluid zone' Interactive model Physical scale model
Main Exhibition Cargo bike: Legacy Youth Voice Virtual reality: Interactive 360
members were employed for degree flyover videos of the UCL
The main exhibition was held in
the duration of the exhibition to East site in relation to the Park
the Upper Welcome Zone of the
welcome people in from the Park. from both a birds' eye and eye-level
London Aquatics Centre over a two
They rode around distributing perspective were shown on a flat
week period. The space was shared
exhibition flyers. At the entrance, screen television and iPads. With the
with Stratford Waterfront as part of
they also presented visitors with use of their smartphones, visitors
the Cultural and Education District
Cultural and Education District could also experience the UCL East
alongside Pudding Mill.
branded canvas bags and balloons. site with 3D goggles provided.
The UCL East masterplan was
Feedback forms: Visitors to the Schools engagement work: A short
presented through 11 exhibition
exhibition were given a feedback film that provided a summary of the
boards (please see Appendix D)
form to complete and write any sessions and presentation by pupils
accompanied by a range of other
comments on the proposals. from local primary, and secondary
interactive and engaging activities.
schools was showcased at the
Interactive section on the boards: exhibition on a flat screen television.
The overall layout of the exhibition
On board 10, visitors were able to
space was one that mirrored the
choose their preferred options and Over two weeks, approximately
open and accessible leisure and
give additional ideas on meanwhile 2,700 people were engaged, 184
learning environment that UCL East
uses they would like to see on the individual feedback forms and 40
aspires to create.
UCL East site. quick comments were received.
UCL East & the Cultural and
To-scale model: A model of all future Event details
Education District
and existing developments of the
Saturdays: 30 July (launch), 6 & 13 August,
The public exhibition allowed South Park and surrounding area
11am – 5pm
visitors to the Park, local and UCL made reference to the proposed
communities to gather, meet the scale and layout of UCL East in Tuesdays: 2 & 9 August, 11am – 3pm
team and provide feedback on the relation to the Park.
Wednesdays: 3 & 10 August, 1pm – 5pm
emerging Masterplan.
Notice board: This large notice Thursday: 11 August, 4pm – 8pm
The activities included are detailed board allowed for displaying quick
Friday: 5 August, 4pm – 8pm
to the right. comments using different coloured
cards. People were asked to offer Held at the Upper Welcome Zone, London
their thoughts, ideas, aspirations and Aquatics Centre.
questions relating to the project.
26UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.4 Activities & events
MASTERPLAN SUMMER 2016
PS
EXPLORE THE UCL EAST EXHIBITION
Exhibition boards
Sign in and feedback forms
Please pick up your feedback
form at the sign in desk and
post your completed form in
the return box. Fluid zone
Enjoy sitting on the steps
and beanbags to imagine
the future of UCL East.
Model
Virtual reality
Experience what UCL East will look
like in the future.
You can also view the interactive
videos here:
www.youtube.com/channel/UC8i-
fn6HemwVOR2Mga8yb8g
Entrance
Young people
Notice board See the visions of local young people.
Post your comments,
ideas and aspirations
Library for UCL East
Take a seat and see stage
reports from previous
consultations, or fill in your
feedback form.
UCL East exhibition plan
EMERGING MASTERPLAN FINAL DRAFT MASTERPLAN PRE-SUBMISSION OUTLINE PLANNING
FEBRUARY 2016 SUMMER 2016 CONSULTATION APPLICATION & STATUTORY
AUTUMN 2016 CONSULTATION
Presenting the masterplan and Responding to the previous
how this has responded to consultation and presenting Information sharing session to WINTER 2016
consultation. updates to the masterplan. present the final masterplan. Combined Cultural and Education
Setting out next steps. Continuing to discuss ongoing District Outline Planning
opportunities. Application(s) submitted to the
Local Planning Authority (LLDC).
Virtual reality
27UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.4 Activities & events
LYV session, 11/08/2016 LYV session, 11/08/2016 Senior BEEs session, 10/08/2016
Outreach sessions Senior BEEs Legacy Youth Voice
There has been a significant under The group was invited to visit Continued from the first and second
representation of BME communities the exhibition outside the public stages of youth engagement in 2015
and other hard to reach groups in opening hours to offer enough time and early 2016, the masterplanning
Stage 2. Together with Stratford to view the exhibition and share team went back to present the
Waterfront, we set out to contact 18 any key issues / suggestions with emerging masterplan. 19 members
local groups (excluding Legacy Youth the team. In total 17 members were were involved.
Voice); 4 groups responded and 2 involved in the workshop session.
were engaged which were Senior The Legacy Youth Voice (formerly
BEEs and Faithful Friends. The Senior BEEs are a group of the Legacy Youth Panel) is a group
over 50’s from Hackney with a of diverse young people from the
Soundings attended the Faithful specific interest and understanding Olympic host boroughs. Having been
Friends' bi-monthly meeting in July of the built environment. They set up by LLDC prior to the Games,
to introduce the project through flip make valuable contributions to they have been heavily involved
book and handed out leaflets for development plans with their in shaping the regeneration that is
the Stage 3 events. The meeting was unique perspectives and their local and will be taking place on Queen
attended by 10 local faith groups knowledge. Elizabeth Olympic Park.
(see Appendix F).
Event details The Legacy Youth Voice is in the
Workshops were held in August with process of creating a ‘Vision’
1: Wednesday 10 August 2016, 11am-1pm,
the Legacy Youth Voice and Senior in London Aquatics Centre.
document detailing their key
BEEs groups. expectations from proposed
developments under a range of
These provided an opportunity for topics. In this session, they identified
a more in-depth conversation with, the areas that the masterplan were
and also feedback and input from fulfilling and also pointed out areas
local young people as well as those of improvement according to the
over 50. Both workshops involved 'Vision'.
the groups being talked through
the UCL East Masterplan exhibition Event details
boards by an LDA Masterplanner.
1: Thursday 11 August 2016, 12pm-3:30pm
Following on from that they engaged
in London Aquatics Centre.
in table discussions on the key
themes of the masterplans.
28UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.4 Activities & events
Interactive model
29UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.5 Community involvement: checking Stage 2
3.5 Community involvement: Local
roadshows
checking Stage 2 29 mapped
7 located off map
243 unknown
Local attendance mapping
UCL
To the right is a mapping of known roadshows
event attendees and people who 0 mapped
7 located off map
have given us their feedback. This 67 unknown
gives a broad indication of where
Main
those engaged are geographically exhibitions
located in relation to the site. 132 mapped
449 located off map
00 unknown
It is worth noting that contact details
could not always be collected during Public
workshops
the exhibition, due to the nature 1 mapped
1 located off map
of the venue and location which 18 unknown
attracted many people who were Main
just visiting the Park and casually Exhibitions
UCL East site
132 mapped
dropping into the exhibition. 449 off map p
2149 unknown
Therefore the attendance mapping
is not exhaustive and serves to UCL East site
provide a check that there is a
good cross-section of involvement
from the different neighbourhoods
surrounding the site.
Demographics
To check we are speaking with a Below are some of the key STAGE 3 COMMUNITY DEMOGRAPHICS
representative cross-section of observations:
Stage 3 Exhibitions
the local community, at the events
the team kept an observational • Young people under 25 were less
Ward average
comparison
record of broad age group, ethnicity engaged in the general process.
and gender. This provides a basic However there has been an
Average
indication of the groups that have ongoing parallel process with
been engaged and allows for Legacy Youth Voice to ensure this
comparison against local Census group is represented. Gender
data.
• Disability was not assessed, Male 52% 50% +2%
Notes on the demographics table on the far right:
however dedicated disability
groups are being specifically Female 48% 50% -2%
• Categories and Ward data taken from the
2011 Census. All figures rounded to the
consulted in the wider process. Age
nearest whole number, as such there may be a
small discrepancy of 1%. • There has been a significant
Under 25 23% 35% -12%
under representation of BME
• Some key groups are involved through LLDC
and UCL's existing engagement groups such communities. BME groups were 25-39 29% 34% -5%
as the Park Panel which includes key access reached out to but it was not
groups 40-54 31% 17% +14%
possible to arrange enough
engagement sessions at this time. Over 55 17% 13% +4%
• People aged 40 and 54 were over Ethnicity
represented in this stage of events.
White 71% 46% +25%
There was also an additional
engagement with Senior Bees - a BME 29% 54% -25%
group of local residents over 50's.
Please see Chapter 3, page 28 for
more information on the targeted
engagement approach.
30UCL EAST Chapter 3 | Consultation process
STAGE 3 CONSULTATION REPORT 3.5 Community involvement: checking Stage 2
View towards the UCL East site, looking south over Queen Elizabeth Olympic Park.
31UPDATE IMAGE Main Exhibition, 11/08/2016
UCL EAST
AT QUEEN ELIZABETH
OLYMPIC PARK
CHAPTER 4
FINDINGS
4.1 Overview
Stage 3 events have continued to raise project awareness, identify missing
gaps and reach out to local groups who were not involved previously.
The exhibition presented the final draft masterplan, revisiting the key
aspirations and issues that have arisen from the consultation to date and
provided responses from the masterplanning team on how this feedback
has helped to inform the plans.
The feedback and findings on the following pages have been gathered from
the exhibitions, feedback sessions with the Senior BEEs and Legacy Youth
Voice, online and emailed comments.
The following materials were used to collect feedback:
• Feedback forms
• Noticeboard comments
• Interactives on the boards
• Outreach session tablesheets and recordings
33UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
4.2 Events feedback
The diagrams reflect findings from the tick-box questions on the feedback forms alongside analysis of
comments received. In total, 184 feedback forms were completed.
KEY
GENERAL PUBLIC LOCAL RESIDENTS
The 70% who selected 'visitor', 'business/ The map below shows the distribution of those
organisation' or did not answer 'Are you...' are who identified as local residents on the feedback
referred to in our analysis as the 'general public'. forms. Of the 30% of respondents who selected 'local
Their feedback has been analysed separately from resident', the majority live closely to the Park and
those who identify as local residents as many were within the flyer distribution boundary (see Appendix
visiting from outside of London or from abroad. A). A few live further afield but still identify as local
This helps us to better understand feedback residents. Six of the respondents did not leave their
specific to the local community. address or postcode.
Mapping local residents
KEY
UCL EAST SITE
LOCAL RESIDENT
(2 off map)
34UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
Are you...*
36% 30% 6% 28%
A visitor ** A local resident Business / Organisation Unknown
*People who selected more than one option were included in each option they selected.
**Of those who ticked 'visitor', 79% were from the UK, 14% from outside of the UK, and 7% were unknown.
Q01: Were you involved in the previous rounds of consultation, including viewing any online
materials?
p
PREVIOUSLY INVOLVED IN THE CONSULTATION*
*Including viewing online materials
GENERAL PUBLIC LOCAL RESIDENTS
8% 20%
YES
79% 73%
NO
13% 7%
NO ANSWER
35UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
Q02: What is your overall impression of the plans you have seen in this exhibition for the
Cultural and Education District? What do you like? What could we improve?
OVERALL IMPRESSION OF THE PLANS
GENERAL PUBLIC LOCAL RESIDENTS
44% 40%
EXCITED
42% 42%
GENERALLY POSITIVE
5% 11%
NEUTRAL
2% 4%
UNSURE
2% 0%
UNEXCITED
5% 4%
NO ANSWER
Analysis*:
The overall written feedback responding to this and accessible the buildings will be. Losing the South
question was positive amongst both the general public Lawn is still a concern for some. Suggestions were
and local residents. This reflects the tick-box feedback made to consider better connections between the two
in which 86% of the general public and 82% of local campuses, as well as to ensure a balance between
residents were excited and positive about the plans. openness and privacy for UCL students and staff.
Multiple comments from the general public supported
the 'life' and 'vibrancy' UCL and its students could Local residents also supported UCL coming to east
bring to the area. Positive responses were received London and the broadening of opportunities for the
on the organisation of the masterplan—considered local community. Some commented that they are
well thought out and exciting. People were also excited on the inclusivity of the proposals and that it
happy to see the Park being used, bringing more job would be a world-class destination. Connection with
opportunities and diversity. old Stratford was considered vital. There was some
concern about overcrowding, particularly at Stratford
Others commented that the plans look interesting station and in Westfield. Keeping green space and the
but require further detail to understand how open quality of the waterfront is highly valued.
*90 respondents left written feedback; a total of 222 comments were recorded (some were broken down into multiple comments).
36UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
Q03: How well do you think UCL East and Stratford Waterfront work together to meet the vision
for the Cultural and Education District? Are there any missed opportunities, and/or do you
have any suggestions?
VISION FOR THE CULTURAL AND EDUCATION DISTRICT
GENERAL PUBLIC LOCAL RESIDENTS
37% 49%
VERY WELL
41% 29%
WELL
9% 13%
DON’T KNOW
4% 4%
POORLY
0% 0%
NOT AT ALL
8% 5%
NO ANSWER
Analysis*:
78% of the general public agreed that both projects were some comments suggesting further efforts
work together to meet the vision for the Cultural and could be made. Some local residents suggested that
Education District. Many considered that bringing more integration between UCL East and Stratford
UCL to Stratford would be valuable in offering a Waterfront is needed in order to be more mixed,
variety of opportunities, particularly educational more open and better connected to the surrounding
opportunities such as open lectures. Some suggested areas. Some felt that more detail would help them to
to keep buildings to human scale to fit in with the understand how the developments compliment each
Park. A few commenters felt that Stratford Waterfront other, perhaps indicative of the 13% who responded
and UCL East were too far apart and that locating the 'don't know' on the tick-box question. A few
institutions immediately adjacent to each other would commenters felt that connecting to Stratford's local
be a better layout. history (whether it be the area's industrial past or the
Olympic and Paralympic games) and communities will
Whilst 78% of local residents were positive that the be important.
two projects would work well together to meet the
vision for the Cultural and Education District, there
*44 respondents left written feedback; a total of 52 comments were recorded (some were broken down into multiple comments).
37UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
Q04: How well do you think the masterplan connects to the wider area through pedestrian,
cycling and public transport routes? Are there any missed opportunities, and/or do you
have any suggestions?
CONNECTIVITY TO THE WIDER AREA
GENERAL PUBLIC LOCAL RESIDENTS
1% 2%
TOO MANY CONNECTIONS
55% 53%
JUST ENOUGH CONNECTIONS
22% 18%
DON’T KNOW
4% 15%
NOT ENOUGH CONNECTIONS
18% 13%
NO ANSWER
Analysis*:
Within the 55% of the general public who selected residents that left tick-box feedback selected that
‘just enough connections’, some expressed concerns there were 'not enough connections' provided by
over crowd flow during key events and the increase the masterplan (although the majority, at 53%,
in the amount of passengers arriving into Stratford agreed that there were 'just enough connections').
everyday. Better signage when coming into the Park Residents suggested that more bridges are needed
from the south was suggested, including under the to better connect the surrounding areas, and that
railway lines and across and along the rivers. 22% of TfL bikes should be more prominently available
the general public and 18% of residents selected 'don't outside Stratford station. Provision of more routes for
know', suggesting that more detail on connectivity is pedestrians would help control the crowd flow.
needed in general. The need for more detail on the
future paths and road links to Pudding Mill Lane and This question was also discussed at workshops with
Stratford stations was mentioned specifically. the Senior BEEs and the Legacy Youth Voice. Views
similar to those given by local residents in the
Local residents were also concerned with the feedback forms were expressed. For more detailed
overcrowding of local stations. Overall, 15% of findings please see section 4.4.
*43 respondents left written feedback; a total of 46 comments were recorded (some were broken down into multiple comments).
38UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
Q05: Is this the kind of place you would come to visit and use? Would it encourage you to visit
the Park more often?
VISITING THE PARK IN THE FUTURE
GENERAL PUBLIC LOCAL RESIDENTS
17% 25%
VERY OFTEN
29% 25%
OFTEN
19% 29%
DON’T KNOW
19% 7%
OCCASIONALLY
3% 2%
NEVER
13% 11%
NO ANSWER
Analysis*:
Although many people who completed the feedback
form were visitors from outside of London or the UK,
the written responses were generally positive and
the Fluid Zone and public realm proposals welcomed.
There was agreement that the variety of public-facing
facilities proposed would activate the space and
encourage public access and participation. There
were also suggestions for affordable or free events to
encourage people to visit frequently.
Local residents expressed that activities and events
would draw them into the Park in addition to their
regular visits. Better accessibility to the Park without
going through Westfield was also suggested to
encourage more visits to the Park.
*49 respondents left written feedback; a total of 55 comments were recorded (some were broken down into multiple comments).
39UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
Q06: How well do you think the masterplan provides a good range of public spaces for future
users, including visitors and members of the local community? What works well?
What else could be provided for?
PROVIDING A GOOD RANGE OF PUBLIC SPACES
GENERAL PUBLIC LOCAL RESIDENTS
24% 27%
VERY WELL
37% 29%
WELL
19% 13%
DON’T KNOW
5% 7%
POORLY
0% 0%
NOT AT ALL
15% 24%
NO ANSWER
Analysis*:
Overall tick-box feedback has been generally positive, lifestyles and green living. A few residents encouraged
with 61% of the general public and 56% of local the provision of activities, amenities and services for
residents agreeing that the masterplan provides a the local community.
good range of public spaces. In relation to the written
comments, there was a mixed response. There was
some positive feedback from both the general public
and residents on the public spaces and overall layout;
some agreed that opening up the lower floors and
terraces of the buildings for public access would work
well. Some suggested providing a number of places
accessible to the public in addition to private spaces
for the students within the Pool Street buildings.
The need for open and green spaces was mentioned
often, as well as design and uses that promote healthy
*35 respondents left written feedback; a total of 41 comments were recorded (some were broken down into multiple comments).
40UCL EAST Chapter 4 | Findings
STAGE 3 CONSULTATION REPORT 4.2 Events feedback
Q07: Do you feel as though the buildings and public spaces will be open and welcoming?
Would you want to use the buildings? What makes you feel that you could or couldn't?
OPEN AND WELCOMING BUILDINGS AND PUBLIC SPACES
GENERAL PUBLIC LOCAL RESIDENTS
42% 45%
YES
28% 22%
SOMEWHAT
14% 11%
DON’T KNOW
1% 5%
NO
0% 2%
NOT AT ALL
15% 15%
NO ANSWER
Analysis*:
70% of the general public and 67% of local residents 'soften' the buildings, perhaps through greenery.
generally agreed that the current plans feel open
and welcoming. In the written feedback, some from The division between university and public spaces
the general public suggested cafés and green spaces has produced mixed responses throughout the
that are open to the public and affordable. Some consultation process. The Legacy Youth Voice shared
questioned whether the buildings invoke a sense of a general opinion with local residents that providing
'specialness' as you enter. Access to the university publicly accessible events would be beneficial to the
during open events and closed events was brought up area and Park, but were concerned regarding open
as a point that needs to be considered. Provision of access to university facilities. At another workshop
step-free access was mentioned by a local resident as with the Senior Bees concerns relating to the
well as the need to ensure safe and secure access. management of public spaces were also identified,
specifically to create safe, family friendly spaces
Respondents from both the general public and local that mitigated ‘hooligans’. For more detailed findings
residents brought up concerns that the buildings were please see 4.4.
too large and overbearing—there were suggestions to
*38 respondents left written feedback; a total of 40 comments were recorded (some were broken down into multiple comments).
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