26 JANUARY 2021 - Advertising Week

26 JANUARY 2021

POWER UP FESTIVAL
The advertising and marketing industries rely on
creativity, productivity and performance. Let’s Reset and
Advertising Week are joining forces to present Power Up
– a one-day festival across the European and North
American markets, designed to boost employee
performance, energy and wellbeing, and creativity with a
live and on-demand experience.

Join us to start 2021 in the most positive way.

ABOUT THE POWER UP FESTIVAL
The world has thrown a lot at us recently, and as we begin to rebuild our businesses and reset the industry,
it’s important we also take the time to focus on us: our workforce, our teams and ourselves.

Power Up Festival will explore what we need to bring renewed energy, focus and creativity to our working lives.
Hear from business and wellbeing experts as they share what it takes to come out of the global pandemic crisis with
the tools necessary to not only survive, but truly thrive.

The one-day festival will bring expert thought, leadership and workshops focussing on three key tracks to help get
you energised and Powered Up to turn a new page and take on a new year:

1. Perform: explore a growth mindset, leadership for a new world, work bravely, building your personal brand

2. Be Well: unlock a positive growth mindset, turn anxiety into confidence, bring physical, emotional and mental
   wellbeing to your workplace

3. Create: stimulate your senses, expand your skills, develop a new skill and learn to switch off

INITIAL FEATURED SPEAKERS

Hosts
Rose McGowan, Artist, Activist, Author and Actress
Suki Thompson, Founder/CEO, Author, Let’s Reset

Keynotes
Dame Carolyn McCall DBE, CEO, ITV
Seb James, CEO, Boots
Geoff McDonald, Global advocate, campaigner, Mental Health

INITIAL WORKSHOPS
Workshops Include
•   Sir Andrew John Strauss OBE & David Nash – Driving performance through sport
•   Dr Rock – Julia Jones, Author of The Music Diet – How singing can make you happier at work
•   Helen Normoyle (Boots Marketing Director) & Claudia Collingbourne (Lydia loves50) –
    embracing the menopause at work
•   David Beeney (Breaking the Silence) & Helen Gorman (MD Let’s Reset) Rise like a Phoenix,
    creating energy & wellbein in the workplace
•   Martin George, Waitrose – Why Culture at John Lewis & Waitrose makes a difference
•   Tom Bannister – (Global Producer & Influencer) - How to create a TikTok
•   AllBright Collective - Love Your Imposter Syndrome, Anna Jones, Founder Allbright
•   WinTrade – Increasing your performance as an Entrepreneur, Dr Yvonne Thompson OBE
•   Harriet Hounsell – How HR & Marketing can lead wellbeing in the workplace HRD Nomad Foods.
    (former McDonald’s, M&S)
•   Benefit Cosmetics & Lyre’s Spirits – Mascara and Mojitos

CONFIRMED ATTENDEES
While we have not yet officially announced the event, we already have interest from brand
marketers to attend with their teams.

Companies that have already confirmed their attendance include McDonald’s, Domino’s,
Wickes and NatWest, Waitrose and Benefit Cosmetics. We will be opening attendance
officially in November 2020.

HEADLINE PARTNERSHIP
                                                                  HEADLINE PARTNER
                                                                   Partner branded digital
                                                            environment for festival presentations
We are keen to work with partners who support business
and people success in an integrated way that sets them at           Branded episode to be
                                                                  included as part of official
the heart of the festival.                                           festival programme

Our headline partner co-hosts the festival with                 Pre-roll (:30 second video) to
Advertising Week and Let’s Reset to position them as the          play before 15x sessions

most authoritative voice in this space.                             Partner Executive to
                                                                  co-host the digital festival
                                                            Lead generation on all global keynote
                                                             attendees live and on demand [Est.
                                                                        Reach 1,500]
                                                               Company wide access to festival

                                                                        [1 Available]

BRANDED EPISODE OPPORTUNITIES

                BRANDED EPISODE
            Branded episode to be included as             Our branded 25-minute episodes
            part of official festival programme
                                                          embed partners right at the heart of
    Pre-roll (:30 second video) and branded environment   our programme and show them as part of
        Lead generation on all live and on-demand         the solution in creating a productive
          attendees of seminar [Est. Reach 250]           marketing and advertising industry.
              Opportunity to invite clients to
               watch for no additional cost               We have 10 of these in-demand
             Company-wide access to festival              spots available for partners.
                    [10 Available]

AW360 LIVE PODCAST

Official partner for the The 2021 Reset Series, featuring short-
form interviews/advice with experts in market

Branding of each episode includes audio branding as part of the
podcast as well as digital landing page

Dedicated episode of 10-15 Minute executive interview to be
edited, produced, published and promoted across AW

[1 Available]

FURTHER BESPOKE
OPPORTUNITIES AND TICKET
 PACKAGES ON REQUEST