NABSA Member Webinar: Marketing Micromobility - Engaging Riders Through Thoughtful Campaigning and Outreach - June 25, 2020 - Engaging ...
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NABSA Member Webinar: Marketing Micromobility - Engaging Riders Through Thoughtful Campaigning and Outreach June 25, 2020
Your Presenters
Tom Rousculp Meaghan Mitchell Adriel Thornton
Regional Marketing Board Member, Director of Marketing &
Manager, San Francisco Bicycle Community Outreach,
Lyft Coalition MoGo Detroit
Your Facilitator
Destinie Hammond
Communications
Manager,
NABSA
Meaghan M. Mitchell Community Engagement, Public Affairs
MARKETING
February is Black History Month, and Uber participated in a series of events focused on building community with organizations in the cities we live in and serve. In collaboration with JUMP by Uber, We of Color, and Black at Uber, "Representation Matters" activated WeWork (1460 Mission ) with various activities promoting workplace diversity and inclusion. Together we celebrated community partners and educated allies about the past and present contributions of the African Diaspora. Over 200 attendees enjoyed live music, craft vendors, local eats and community engagement activities.
Amaweles South African Kitchen
Established in 2013. Amawele's
South African Kitchen is owned by
twin sister Chef’s Pamela and Wendy
Drew.
Vegan Mob Kitchen The duo plan to provide at least 3
tasting options featuring South
Established in 2018, Vegan Mob
Africa’s rendition of
Kitchen is owned by San Francisco
American/French cuisine for
native, Toriano Gordon.
attendees
Chef Gordon will provide at least 3
tasting dishes featuring a vegan
rendition of classic southern Soul Food
Eko Kitchen
Established in 2019, Eko Kitchen is
San Francisco’s first Nigerian restaurant
and owned by Chef Simileoluwa
Adebajo.
Chef Simileoluwa plans to bring an
assortment of authentic Nigerian dishes
inspired by street food from Lagos - her
hometown.Kippy Marks IMPRINT.CITY
Kippy Marks is a powerhouse of an Executive Director Tyra Fennell of
entertainer and is a rising star in the IMPRINT.CITY is known for
San Francisco community. Marks will commissioning muralist in San
open the event with violin music Francisco and hosting large
featuring pop, r&b, and soul. outdoor events will support with
craft vendors.
SF Black Film Festival
Kali O’ Ray and Katera Crossley are the
executive directors of the San
Honey Art Studio
Francisco Black Film Festival which Ericka Scott, the owner of Honey Art
takes place every Juneteenth Studio, organizes art experiences
celebration. A series of 10-15 min film for artists and non-artists alike.
shorts will be screened by the Ericka will bring pre stenciled art
organization during the event. canvases and art supplies for a
group art activity centered around
Black History Month.MoGo Community Engagement NABSA Webinar / June 24,2020
Expansion Launch Campaign
Pre-Launch
• Convened in-person • Created print and digital
community meetings in collateral for awareness,
each of the 6 expansion input.
communities. • Developed new digital
• Explained what MoGo is, strategy with VMLY&R for
who it benefits. ”virtual launch week.”
• Encouraged feedback on • Created new design
future station locations. aesthetic-engaging, fun
creativeExpansion Launch Campaign Pre-Launch
Expansion Launch Campaign Launch • Targeted social posts/ ads in each community. • Created expansion launch video • Livestreams of station installs in each community featuring interviews with community leaders
Try a Boost electric-assisted bike to make riding a breeze. Look for black bikes with Boost logo Learn more at mogodetroit.org/boost Any questions? Visit mogodetroit.org or call us at 888-MoGo-123.
COMMUNITY OUTREACH
COMMUNITY OUTREACH
● Tabling community events ● Community meetings
● Providing test-rides ● Boost Plan for low-income
● Hosting group bike rides ● Cash payment option
● Hosting Learn-to-Ride classes ● Communities of Concern
(SFBC) ● Public Housing PartnersMoGo For ALL MoGo for All is an initiative to make bike share an inclusive, accessible and equitable transportation service for riders in Detroit. The key elements are: • $5 Access Pass • Pay with Cash Option • Street Skills Classes • Adaptive MoGo
Rack Cards Retail Poster
COVID 19 Response Statement posted on social media and in member newsletter.
Digital and Print
• Posters on every one MoGo’s
75 stations.
• Image for socialSocial: Instagram stories/Facebook/Twitter
CONNECT WITH NABSA
As an employee of a NABSA member organization, you receive benefits and resources!
Get access by doing the following:
1. Sign up for a Member Center account at https://nabsa.net/sign-in-sign-up/ This gives
you unlimited access to the Member Center, Knowledge Share, webinar archive, and
more.
2. Sign up for the NABSA newsletter and important announcements by subscribing on the
homepage at nabsa.net.
3. Participate in the NABSA members-only email listserv. If you are not yet on the list, email
aryanna@nabsa.net to be added.
4. Join the NABSA Slack Workspace by emailing destinie@nabsa.net.
POSTTAGSHARE @go_nabsa #NABSA20202020 Virtual Conference
September 30 & October 1
nabsa.net/2020virtualconference
POSTTAGSHARE @go_nabsa #NABSA2020Q&A POST TAGSHARE @go_nabsa #NABSA2020
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