2023 MEDIA KIT - Outdoor Sportsman Group
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® 2 0 2 3 M E D I A K I T
WHAT’S NEW?
FOR FOUR decades, GUN DOG has reigned as for bird dog training, and information regarding
North America’s premier sporting dog publication canine nutrition from professional dog handlers
and after 40 years on newsstands, GUN DOG from across the country; as well as the newest guns
magazine is bringing readers a bigger, bolder and gear, public land how-to, the best hunting
publication dedicated to the dogs that sustain our lodges, and much more from avid upland hunters
heartbeat for the wild uplands and marshes of who dedicate their falls to chasing the flush.
North America. On these pages we celebrate first points, last
Readers will now enjoy six issues of GUN DOG, retrieves, and unforgettable tales behind the bird
each filled with 120 pages of an evolved design that dogs that keep us longing for days afield.
is modern and sleek, solidified by bold photography.
Each issue of GUN DOG features tips and tactics Welcome to the new GUN DOG.
NEW GUN DOG TRAINING VIDEOS
GUN DOG is resurrecting the GUN DOG
Training Video Series with a brand new edition,
as well as giving premium digital access to the
historical archives of the original GUN DOG
training series videos.
PREMIUM WEBSITE
The new gundogmag.com is designed to be the NEW DIGITAL VIDEO SERIES
leader in everything bird hunting and sporting The staff at GUN DOG is introducing a new digital
dogs. The website features a Premium paywall video series focused on in-the-field gear reviews,
that gives subscribers access to unique editorial the latest products for sporting dog health, tips
content and training videos. and tactics, and more.
G U N D O G 2 023 M E DIA K I T
PRINT
AUDIENCE
AUDIENCE : 439,956
CIRCULATION : 39,996
AVERAGE HOUSEHOLD INCOME : $138,450
AVERAGE NET WORTH : $738,920
R E A D E R FA C T S
– Travel an average of 130 miles on a – Spend 4+ hours a week training their own dogs
typical hunting trip – 37% have also had their dogs professionally trained
– 58% travel out of state to hunt upland – Over 85% own e-collars
birds annually
– Own an average of 5.28 shotguns
– 8 0% took 2 or more upland bird hunting trips
last year with an average of 6.57 trips – Spend an average of $ 222 on factory shotgun
ammo annually
– 48% travel out of state to hunt waterfowl
birds annually – Spend an average of $ 1,181 on wingshooting
gear annually
– 6 0% took 2 or more waterfowl hunting trips
last year with an average of 7.61 trips They’re also willing to put their money where
– Readers spend an average of 21 days their passion lies. Readers annually spend:
hunting upland birds annually – $ 36 million on dog food
– 69% spend 10+ days hunting upland – $ 31 million on their dogs’ health care
birds annually – $ 13 million on training equipment
GUN DOG delivers to a targeted audience of hard-core bird hunters whose passion is going afield with one or more
well-trained dogs. Our writers provide editorial content specifically aimed at making readers better owners, trainers,
and hunters. In return, readers have made GUN DOG the number one sporting dog publication in North America.
G U N D O G 2 023 M E DIA K I T
EDITORIAL CALENDAR
SPRING OCTOBER
SPORTING DOG PUPPIES UPLAND CLASSIC
A guide to choosing, owning, and training young Features that focus on upland hunting for the dedicated
sporting breeds. Experts in the field share their knowl- bird hunters. Special product sections on shotguns,
edge for raising young bird dogs from start to finish. loads and chokes, camo, decoys, and calls.
AD CLOSE : 11/29/22 • ON SALE : 2/7/23 AD CLOSE : 6/30/23 • ON SALE : 9 /5/23
SUMMER NOVEMBER
SUMMER TRAINING/HEALTH UPLAND ADVENTURES
Features on off-season training methods to keep your Stories that capture the heart of upland and waterfowl
dog at the top of its game, and safety tips including hunting from the flooded timber of the South to the
first aid in the field. sage fields of the West.
AD CLOSE : 3/2/23 • ON SALE : 5/2/23 AD CLOSE : 8/7/23 • ON SALE : 10/10/23
SEPTEMBER WINTER
SEASON KICK - START LATE-SEASON HUNTING
An uplander’s guide to where to hunt for the season. Features on late-season safety for both dogs and
Features include public land destinations, do-it-your- humans, late-season destinations, and a holiday gift
self guides, new gear for the field, and more. guide for bird hunters.
AD CLOSE : 5 /12/ 23 • ON SALE : 7/18/23 AD CLOSE : 9 /12/23 • ON SALE : 11/14/23
G U N D O G 2 023 M E DIA K I T
IN EVERY ISSUE
NEW GEAR
This page showcases the newest products of our retrievers, and flushers. Primary focus is on training
advertisers—guns, loads, e-collars and other train- and numerous references to training products by
ing equipment, dog food, nutrition supplements, the leading trainers in the field.
hunting apparel, etc.
SHOTGUN REPORT
FIELD TEST An in-depth, illustrated review of a new model of
A column focusing on real-life testing of gear bird shotgun, written by leading shotgun expert, Brad
hunters depend on. From bird vests, to boots, to Fitzpatrick. Includes a specifications chart and cor-
GPS dog collars, ammunition, and more. responding information on the brand of ammo and
loads used during testing.
FLUSH TO TABLE
Upland bird hunting is more than a passion, it TRAINING & BEHAVIOR PROBLEMS
is a lifestyle to GUN DOG readers. Hunters and Dr. Ed Bailey tackles reader questions on various
wild game food experts, Jenny Wheatly and Jack field- and home-related issues and recommends
Hennessy, bring to readers easy and delicious recipes specific training techniques and products he has
to prepare gamebirds from sharp-tailed grouse to found useful. Everything from training equipment
Canadian geese. to dog crates and puppy housebreaking aids.
POINT, RETRIEVE & FLUSH TAILS GONE BY
Ronnie Smith and Susanna Love, Tom Dokken, and A perfect one-page closing column that features bird
Jerry Cacchio each devote their departments to each dog enthusiasts telling heartwarming to hysterical
of the designated type of sporting dog: pointers, stories about their beloved dogs.
G U N D O G 2 023 M E DIA K I T
D I G I TA L
MEDIA
– 1.5 Annual Page Views
– 69,000 Average Monthly Uniques
– 4:16 Average Time on Page
– 821,000 New Visitors
– 87 % Organic Search
– 1.42 Average Number of Pages Per
Session
– 74% Traffic from Mobile/Tablet
SOCIAL
MEDIA
FACEBOOK
– 29.7 k Likes
– 32.3 k Subscribers
– 1.7 mm YoY reach
(Oct. 2021-Oct. 2022) +382%
– 10 k New Profile Visits
(Oct. 2021-Oct. 2022) +9%
INSTAGRAM
– 5 2.1 k Followers
(+10k Oct. 2021-Oct. 2022)
– 545 k YoY reach
(Oct. 2021-Oct. 2022)
TWITTER
– 6.9 k Followers
GUN DOG social media, including Facebook, Instragram, and Twitter, provides followers with instant
access to all things sporting dog related. Facebook and Twitter followers have their feeds filled with
how-to articles and gear guides from gundogmag.com, while Instagram users enjoy top of the line
photography of sporting dogs and hunters in the field sharing a passion for the uplands.
gundogmag.com
G U N D O G 2 023 M E DIA K I T
GUN DOG VIDEOS
RATES FOR SPONSORSHIP
– 45 SEGMENTS –
PRESENTING PARTNER–$25,000
(ONLY ADVERTISER ANNUALLY)
5-Second billboard in opening
15-second post-roll video ad
Product & apparel used in videos
Logo in closing credits
(12) E-Newsletter ad placement
(45) Social post per segment
ASSOCIATE PARTNER–$15,000
(ONLY TWO ADVERTISERS ANNUALLY)
1 of 2 Associate Partners
5-Second billboard in opening
Product & apparel used in videos
Logo in closing credits
(6) E-Newsletter ad placement
(20) Social post per segment
GUN DOG TRAINING SERIES
Training bird dogs takes more than reading the print publication, and GUN DOG recognized the need
for branded training videos that bring to life the techniques we preach in a visual format. The GUN DOG
Staff is excited to announce not only a brand new delivery to the GUN DOG Training Series, but the res-
urrection of the historical archives of the GUN DOG Training series library for their Premium Subscribers.
The new GUN DOG Training Series encompasses all breeds including pointing and flushing/retrieving
dogs, in all stages of their training. This includes puppy fundamentals, intermediate and advanced training
techniques, hunt test prep, game recovery, and more. The GUN DOG Training Series features world
renowned bird dog trainers from across the country, including Tom Dokken, Bob West, Jerry Cacchio,
Ronnie Smith, and Talmage Smedley.
DIGITAL VIDEOS
GUN DOG recogizes the importance of digital videos and the information they showcase to avid
bird dog and upland hunting enthusiasts. The talented staff behind the GUN DOG brand focuses on
composing informative and professional grade digital videos to present in-depth gear reviews, hunting
strategies, training tips, and more.
G U N D O G 2 023 M E DIA K I T
M I S S I O N S TAT E M E N T
GUN DOG is the only magazine devoted to all breeds of sporting dogs including pointers,
setters, retrievers, versatiles, and spaniels. No other magazine provides such comprehensive
coverage of these hard-driving performers, and no other magazine appeals to a wider demo-
graphic of upland gamebird and waterfowl hunters.
These are people who spend a great amount of time living with, training, and hunting over their
dogs.To enhance this relationship, each issue of GUN DOG features the latest information
on canine medicine and nutrition, training articles showcasing the proven techniques and
equipment developed and utilized by professional trainers, and hunting stories emphasizing
the dog’s role in the field. GUN DOG focuses on the hardcore upland hunter with indepth
gear reviews, do-it-yourself hunting guides, public land how-to, adventure stories, and more.
G U N D O G S TA F F
Laden Force Kali Parmley Nathan Ratchford
PUBLISHER EDITOR IN CHIEF ASSOCIATE EDITOR
laden.force@outdoorsg.com kali.parmley@outdoorsg.com nathan.ratchford@outdoorsg.com
Tim Neher Chris Ingram Brittany Kennedy
SR. CREATIVE DIRECTOR DIGITAL EDITOR PRODUCTION MANAGER
tim.neher@outdoorsg.com chris.ingram@outdoorsg.com brittany.kennedy@outdoorsg.com
G U N D O G 2 023 M E DIA K I T
ADVERTISING RATES
PRINT EFFECTIVE JANUARY 1, 2023
4-COLOR 1x 3x 6x
2-PAGE SPREAD $ 10,417 $ 9,358 $ 8,844 For more information on GUN DOG
FULL PAGE $ 5,483 $ 4,925 $ 4,655 and to see what’s new on our premium
website, scan the QR code below!
1/2 PAGE HORZ $ 3,546 $ 3,189 $ 3,028
1/4 PAGE $ 2,461 $ 2,222 $ 2,080
COVERS 1x 3x 6x
COVERS 4 $ 6,524 $ 5,850 $ 5,543
Covers 2 $ 5,766 $ 5,177 $ 4,900
gundogmag.com
Covers 3 $ 5,521 $ 4,953 $ 4,695
D I G I TA L SOCIAL
PACKAGES 1x PACKAGES 1x
CUSTOM CONTENT $ 8,500 PRODUCT SHOWCASE $ 6,500
CUSTOM VIDEO $ 10,500 SWEEPSTAKES $ 5,000
VIDEO SERIES $ 30,000 + E-BLAST $ 100
DISPLAY ADVERTISING By Bid E-NEWSLETTER $ 120
G U N D O G 2 023 M E DIA K I T
A U D I T S TAT E M E N T
Annual Frequency: 6 times/year
Publisher's Statement Field Served:
Annual Frequency:
Serving the serious upland bird and waterfowl hunter.
Annual Frequency:
6 times/year6 times/year
6Publisher's
monthsPublisher's
ended June
Statement30, 2022, Subject to Audit
Statement Published by
Field Served:
Outdoor Sportsman Group - Integrated Media
Field Served:Serving the Serving
serious upland
the serious
bird and
upland
waterfowl
bird andhunter.
waterfowl hunter.
6 months
6 months
ended June
ended
30,June
2022,30,Subject
2022, Subject
to Auditto Audit Published byPublished by Outdoor Sportsman
Outdoor Group
Sportsman
- Integrated
Group - Media
Integrated Media
EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION
Total
EXECUTIVEEXECUTIVE
SUMMARY:
Paid &SUMMARY:
TOTAL
VerifiedAVERAGE
TOTAL CIRCULATION
AVERAGE CIRCULATION Single Copy Total Rate Variance
Total Subscriptions
Total Total Sales Circulation Base to Rate Base
Paid & Verified 34,774
Paid & Verified
Paid & Verified 5,222CopySingle Copy
Single 39,996
Total Total None Rate
Claimed Rate Variance Variance
Circulation SubscriptionsSubscriptions Sales Sales CirculationCirculation Base Base to Rate Base
to Rate Base
46,855 34,774 34,774 5,222 5,222 39,996 39,996 None Claimed
None Claimed
42,085 TOTAL CIRCULATION BY ISSUE
40,674 Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total
43,204 TOTAL CIRCULATION
TOTAL CIRCULATION
BY ISSUE BY ISSUE Total Total Paid & Verified Paid & Verified Total Total Paid & Verified Paid & Verified Total
DigitalPaid Subscriptions
Paid Subscriptions Paid VerifiedDigital
Subscriptions Verified
Verified Subscriptions Subscriptions Subscriptions - Paid & Verified SingleDigital
CopySingle SingleSales
SalesCopy Copy Circulation
Total - Total Circulation
Total Paid
Total& Verified
Issue Print Issue Subscriptions
Total TotalPrint Issue Subscriptions
Total Paid- Print
Total & Verified
Paid &Digital
Paid Issue
Verified Paid Subscriptions
& Verified & Verified
Total TotalPrint Issue Sales
Total PaidPrint
Total Paid -&
& Verified Digital
Paid
VerifiedIssue
Paid &Circulation
& Verified Verified
Total Total
Dec/Jan/Feb 24,205 952
Digital Digital25,157
Paid Paid10,356 Digital 10,356 Verified
Digital
Verified 34,561 Subscriptions
Subscriptions 952Subscriptions
Subscriptions - Paid35,513
& Verified 5,505
- Paid & Verified Digital Digital
Single5,505 40,066 Circulation
CopySingleCirculation
Copy - 952
Circulation
- Paid41,018
Circulation& Verified
Paid & Verified
n in accordance Mar/Apr
Issue Issue 26,840
Print 960
Print Issue Issue 27,800
Subscriptions 5,794
Subscriptions
Print Print Issue Issue 5,794
Subscriptions 32,634
Subscriptions
- Print - Print 960
Digital Issue
Digital 33,594
Subscriptions
Issue Subscriptions 6,738
Print Print Issue4 6,742
IssueSales 39,372
SalesPrint Print 964
- Digital Issue 40,336
- DigitalCirculation
Issue Circulation
Jun/Jul
Dec/Jan/FebDec/Jan/Feb 26,364
24,205 24,205 895952 27,259
952 25,157 7,954
25,15710,356 10,356 7,954
10,356 34,318
10,35634,561 34,561 895952 35,213
95235,513 35,5133,400
5,505 5,505 21 3,421
5,505 37,718
5,50540,066 40,066 916952 38,634
95241,018 41,018
Average
Mar/Apr Mar/Apr 25,803
26,840 26,840 936960 26,739
960 27,800 27,8008,035
5,794 5,794 8,035
5,794 33,838
5,79432,634 32,634 936960 34,774
96033,594 33,5945,214
6,738 6,738 84 45,222
6,742 39,052
6,74239,372 39,372 944964 39,996
96440,336 40,336
Jun/Jul Jun/Jul 26,364 26,364 895 89527,259 27,2597,954 7,954 7,954 7,95434,318 34,318 895 89535,213 35,2133,400 3,400 21 213,421 3,42137,718 37,718 916 91638,634 38,634
10018 Average Average 25,803 25,803 936 93626,739 26,7398,035 8,035 8,035 8,03533,838 33,838 936 93634,774 34,7745,214 5,214 8 85,222 5,22239,052 39,052 944 94439,996 39,996
PRICE NOTES
Suggested Post-Expire Copies: The following average number of copies were served to subscribers post expiration pending renewal and are included in
PRICE PRICE Retail Prices (1) NOTES
Paid NOTES1,349
Subscriptions:
Single Copy $9.99 Suggested
Suggested Post-ExpirePost-Expire
Copies: TheCopies:
following
The
average
following
number
average
of copies
number were
of copies
servedwere
to subscribers
served to subscribers
post expiration
postpending
expiration
renewal
pending
andrenewal
are included
and are
in included in
Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 6
Subscription Retail$59.94
Prices
Retail
(1) Prices (1) Paid Subscriptions:
Paid Subscriptions:
1,349 1,349
Single CopySingle Copy $9.99 $9.99 Included In Paid Circulation: Included in paid circulation are copies obtained through:
Average Nonanalyzed
Average Nonanalyzed
Nonpaid: Average
Nonpaid: Nonanalyzed
Average Nonanalyzed
Nonpaid circulation
Nonpaidfor
circulation
the period
forwas:
the period
6 was: 6
SubscriptionSubscription $59.94 $59.94 Individual Subscriptions
(1) For statement period Included InIncluded
Paid
Single CopyCirculation:
In Paid Circulation:
Sales Included in paid
Included
circulation
in paidare
circulation
copies obtained
are copies
through:
obtained through:
Individual Subscriptions
Individual Subscriptions
(1) For statement
(1) Forperiod
statement period Included in Verified Circulation: Included in verified circulation are copies distributed to:
Single CopySingle
Individuals Sales Copy Sales
RATE BASE Included inIncluded
Public Verified Circulation:
in Verified Circulation:
Place Locations Included in verified
Includedcirculation
in verifiedare
circulation
copies distributed
are copiesto:
distributed to:
None Claimed Individuals Individuals
RATE BASERATE BASE Public PlacePublic
Locations
Place Locations
None Claimed
None Claimed
We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance
with Alliance for Audited Media’s bylaws and rules.
We certify that
Wetocertify
the best
thatoftoour
the knowledge
best of our all
knowledge
data set forth
all data
in this
set publisher’s
forth in this statement
publisher’sare
statement
true andare
report
truecirculation
and reportincirculation
accordance in accordance
auditedmedia.com Parent Company:
with Alliance
with KSE Sportsman
for Audited
Alliance Media’s
for AuditedMedia,
bylaws Inc.bylaws
Media’s
and rules. and rules.
Gun Dog, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue, 12th Floor * New York, NY 10018
Copyright © 2022 All rights reserved. Parent Company:
ParentKSECompany:
SportsmanKSE Media,
Sportsman
Inc. Media, Inc.
CARTER
Gun Dog,VONASEK
published
Gun Dog,bypublished
Outdoor Sportsman
by Outdoor Group
Sportsman
- Integrated
Group -Media LADEN
Integrated
* 1040 FORCE
Media
Sixth* Avenue,
1040 Sixth
12thAvenue,
Floor * 12th
NewFloor
York,*NYNew10018
York, NY 10018
Planning Director Publisher
P:CARTER
212.852.6682
VONASEK
CARTER* URL:VONASEK
www.gundogmag.com LADEN FORCE LADEN FORCE
Established: 1981 Director
Planning Director
Planning AAM MemberPublisher
Publisher since: 1984
04-0394-0 P: 212.852.6682
P: 212.852.6682
* URL: www.gundogmag.com
* URL: www.gundogmag.com
Established:Established:
1981 1981 AAM Member AAMsince:
Member
1984 since: 1984
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