2023 MEDIA KIT Digital Print Social Books - Trusted Media Brands
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Taste of Home celebrates home cooks by
sharing our community’s treasured family
recipes, creative entertaining ideas and
inspired cooking tips.
2023 MEDIA KIT
Digital • Print • Social • Books
Brand Map
DIGITAL PRINT
TA S T E O F H O M E
34 RECIPES
READY IN
30 MINUTES!
W E E K N I G H T W O N D E R S ! • C O M F O R T F O O D M A D E Q U I C K • S W E E T A P P L E T R E AT S • 3 0 - M I N U T E C O N T E S T W I N N E R S • A L L - N E W N A C H O S
TasteofHome.com Taste of Home MAKE
itEASY
The go-to source for tasty recipes— Published 6x per year COMFORT FOOD
FOR BUSY NIGHTS
POWERHOUSE
BREAKFAST BOWLS
from every day to holidays Circulation 1.5MM
MIX-AND-MATCH
SIMPLE SIDES
NO LEFTOVERS!
SUPPERS
Monthly Unique Visitors 23MM Audience 8.7MM
PERFECT
FOR TWO
FL A
VOR
FUL C
H I C K E N FA
J I TA S P. 6 0
A U G U S T/S E P T E M B E R 2 0 2 0
AUG./SEPT. 2020
Social Media
Engaged communities: Tablet Edition
Facebook 6.2MM+ fans Available on iPad • Amazon Kindle
B&N Nook • Google Play • Zinio
Pinterest 2.5MM followers
Texture • Magzter
Instagram 1.9MM followers
Newsletters Special Interest Publications
17+ daily, weekly and monthly newsletters 29 titles annually at major retailers such
Monthly Circulation 6.6MM as Walmart, Target and Kroger
Editorial &
Social Video Cookbooks
Branded and custom videos 30+ titles per year, leading
on TasteofHome.com cookbook seller on QVC and
at Walmart and Sam’s Club
EDITORIAL TENTPOLES
Bakeable Taste of Home Essentials
One-stop digital destination for the best Feature going behind the scenes of the
BAKEABLE
from
baking recipes, tips and ideas for the
holidays and everyday
Taste of Home Test Kitchen and directly into
our staff member’s homes where they share
personal essentials when it comes to cooking,
entertaining and staying organized.
Content & strategy development
Native Articles & Videos
Advertorial & Custom Units
Editorial Integration
SOURCE MRI-Simmons Spring 2022: comScore 12-month
average ending June 2022, Social Count as of June 2022
Digital Overview
TasteofHome.com
The go-to source for tasty recipes—from everyday to holidays.
23mm Monthly Unique Visitors
DEMOS SOCIAL
A TOP 10
75%
Women
6.2mm
Facebook Fans
digital brand
consistently
52
2.5mm
ranking among
the top media Median Age
brands rankings Pinterest Followers
for desktop and 141 index
Age 25-44
mobile reach
$101k
Median HHI
SOURCE comScore 12-month average ending June 2022, Social Count as of June 2022
Magazine
Audience
Demographics
Audience (000) Comp(%)
Total Adults 8,692 100
Women 7,094 81.6
Married 4,999 57.5
Age
25-54 3,296 37.9
Median 57.6
Education
Attended College+ 5,396 62.1
Occupation
Employed 4,186 48.2
Household Income
HHI $75K+ 4,117 47.4
Median $71,471
SOURCE MRI-Simmons Spring 2022
BAKEABLEfrom
Digital destination for baking!
Cakes, pies, cookies, oh-my!—our audience loves
creating homemade treats fresh from the oven.
From key baking holidays, to everyday treats, the
Bakeable digital destination is the first, and only, stop
for the best seasonal baking recipes, tips and ideas.
Our Digital Baker is...
79%
Always on
131 75%
INDEX Bake for the
the look out for bakes weekly joy of sharing
a new recipe with others
Marketing Opportunities
— S ponsorships: Align your brand with our top
performing baking editorial through high SOV
of ad placements across our digital destination
— Baking Challenges: Inspire bakers to get
creative with your products withi our monthly
baking challenges that are promoted on our
site and across social media
— Branded Ingredient: Position your brand as
the key ingredient within our most popular
baking recipes
— Native Content: From videos to how-to guides,
we can create custom content staring your brand
— Bakeable Newsletter Ownership and
Integration: Weekly newsletter that reaches
an audience of 68 ,000+ a
( nd quickly growing)
opt-ins bakers
SOURCE: MRI-Simmons Spring 2022
2023 Edit Calendar
In Every Issue
Beauty • Entertaining • Health • Home Design • Kids & Family • Pets • Products & Trends
FEB/MAR APR/MAY JUN/JUL
Share the Love Spring Fresh Keep It Cool
•T OH 30th Anniversary •S pring Greens • Summer Slow-Cooker
Celebration Kick-Off • Air-Fryer Copycats • Classic Recipes, but Made on the Grill
• Pancake Breakfast • Super Sandwiches
• Summertime Sheet Cakes
• Fish Fry • Amusement Park Copycats
• Global Dumplings
Close Materials On Sale Close Materials On Sale Close Materials On Sale
11.29.22 12.06.22 01.17.23 01.27.23 02.03.23 03.21.23 03.31.23 04.07.23 05.23.23
AUG/SEPT OCT/NOV DEC/JAN
The Timesaver Issue The Giving Issue Holidays Classics
• verything Made Easy
E • Pantry Essentials • Christmas Cookies & Cakes
• Favorite Products for Food Storage • Barkcuterie for Your Dog • Hazelnuts
• Pizza Party • Countertop Convenience • Holiday Biscotti
• Empanadas
Close Materials On Sale Close Materials On Sale Close Materials On Sale
05.24.23 06.02.23 07.18.23 08.03.23 08.07.23 09.19.23 10.06.23 10.13.23 11.28.23
Edito r ial co n tent sub j e ct to ch a nge
Rate
Card
Rate Base: 1,500,000
4-Color Gross Rate
Page $66,514
_ Page $53,480
½ Page $41,570
] Page $29,630
Black & Gross Rate
White
Page $56,540
_ Page $45,460
½ Page $35,330
] Page $25,190
Covers Gross Rate
Cover 2 $79,820
Cover 3 $76,490
Cover 4 $86,470
Contact your account
manager for details or
advertising@trustedmediabrands.com
2023 Closing &
On Sale Dates
11/ 2 9/ 2 2 12/ 0 6/ 2 2 01/ 1 7/ 2 3
01/ 2 7/ 2 3 02/ 0 3/ 2 3 03/ 2 1/ 2 3
03/ 3 1/ 2 3 04/ 0 7/ 2 3 05/ 2 3/ 2 3
05/ 2 4/ 2 3 06/ 0 2/ 2 3 07/ 1 8/ 2 3
08/ 0 3/ 2 3 08/ 0 7/ 2 3 09/ 1 9/ 2 3
10/ 0 6/ 2 3 10/ 1 3/ 2 3 11/ 2 8/ 2 3
Print Ad Specs
Magaz ine rT im iS e
z iL e
v rA ea e
lB ed iS e
z
Spread
Full Page
½ Horizontal
½ Horiz Spread
Horiz
Vertical
Vertical
Horiz Spread
S I Ps rT im iS e
z iL e
v rA ea e
lB ed iS e
z
Bookazine – Spread
Bookazine – Full Page
Bookazine – ½ Horiz
Megazine – Full Page
Digital File Requirements Ad Portal Information
• The required f ile fo rm at is PD F/ a
1X- 2 0 1 v(e ctor) 3 0 dpi. h t tp s : / w . a ds h u ttl e . c om /
trus t edm e diab r ands
• Al sup lied PD F/ a
1 X- f i l e s m u s t b e C M Y K . N o s p o t
col o rs. A l fo nts and im ages s h o uld b e em b e dded. * O n l y us e A d ob e or a k n ow n , trus t ed b r and of f o nts .
D o not us e any w e b f o nts .
D o not appl y st y le attribu tes to ba sic fo nts.
•
Aa
h rd copy rp oof is no longer required. fI o y u opt to use a
OWSP rp oof o
f roy ur internal color aprp oval render at 0%1 of is e
z .
For more information or production questions, please contact:
Elizabeth Fitzgerald Production Manager T 414 423-0100 E elizabeth.fitzgerald@trustedmediabrands.com
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