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2022 MEDIA KIT
WIZZ AIR’S INFLIGHT
MAGAZINE REACHES
SOME OF THE BIGGEST
TRAVELLING AUDIENCES
IN EUROPE
greece
Carve w aves
rf
with a suity
m un
1
co m
in Ikaria
WIZZ magazine is distributed on all Wizz Air flights, The calm
most unlik
ely places
munity, but
n Sea is one
Mediterranea d expect to find
you’
this unus
of the
ual wave-
of nature.
AROU
ND TH
EN
reaching roughly 40m passengers* a year
a surf com htful freak
pot is a delig t the loca
ls call
riding hots due to wha
to
0 islands here are over the
Waves m
than 1,00 ly ” – a wea
ther syste
swell idea
l
er
With more is a heaven
te
“meltemi tes a wind ev mo
m, Greece all Aegean Sea
that crea
there’s now
here an re ar, le
choose fro tination. But it’s not rs. And th of
le te t ye sty
E
surfe island of
t for beginner than the op tas las life the
me r des ng. Ge hit the surf onos. pe a
sum snoozi better to from Myk e e t
C
sand and t ferry ride re ad th e th ee ns
, sea , ede vils Ikaria, a shor we’ve help
ed
Mo ve h g in tak e. M Dic
ke
sun al dar d that
join the loc es, soar like
2
rew
E
y prou Isidoros ha rkin me em s
to “We are reall munity here,” says And
rea dy wo t so extr mad by
off cliff fac ches and
com ol with
GRE
create a surf
ds
a Surf Scho bu the l no Wor
who hang
We connect big-name brands, products and
runs the Ikari Ikaria’s
bea Plytas, who to ita
r pristine ths of the
sea Vassilis Miss
as. Part of
Much like dig
birds ove his friend ack vibe.
into the dep rmant. It’s all friendly laidb h-
a real beac
descend do
pull is its 1960 s, there’s
ships lay ping on
in the
California rs wild cam
where old to be discovered boy scen
e, with surfe y palm trees
services with an international and affluent audience R)
g h where shad
just waitin Mesakti Beac
ous mountain
views.
ds in
border glori your frien
ng of surfing with that whe n
(FA
“The feeli e, knowing
tiful landscap beach bar
this beau out at the
you can chill out with
you finish
of travelling consumers.
ic and hang
to nice mus Isidoros.
listening ue,” says
le, is truly uniq is betw een
cool peop waves here
time to ride Ikaria
The best €30 with
Surf from
d
October.
is the wor
June and om
f-school.c
ol, ikariasur
Surf Scho
O.UK OHNS.C
50 WIZ
3
Z MAG
AZINE
PHOTO: JACKJ
The magazine is jam-packed with bespoke editorial
ZINE 21
WIZZ MAGA
ner
Jade Brem
Words by
content focusing on people and travel, inspiring
ce
in pla
readers to visit Wizz Air destinations in Europe, the The eats
MAGAZINE
20 WIZZ
Where to go in the know
for
Middle East and Africa.
a good meal
across the
WIZZ network
WIZ
Z MA
GAZ
INE
51
like
Make s Bond
Jamerea
4
in Mat
WIZZ magazine is created by an award-winning
007,
run as
good
had a tres from
Craig’s Die, in thea
Daniel last
Time To fifth and
but No be his mark
to
ber, will spy. Why not
Step in
Septem the
the suav
e one of
BaneGaarden film as trip to
with a ? This
on
asio n era, Italy is
Copenhagen the occ tions in Mat Culture
editorial and design team. a carto
loca ital of ork of
On a street food pilgrimage film’s n Cap
to Europea amazing netw rock
Copenhagen? This former for its l
new open-air gourmet medieva an
space near Central known llings, ous hum
rg
*FIGURE FOR FY2020
tersbu
Station will have you
counting your blessings. cave dwe s and continu Stone
in St Pe ed at the Take
Set in a former churche on since the ecting
railway building, as habitati is exp
well as a food town m on
market, there's a cafe
and farmshop, Age. The ist boo
tour
plus a vegetable patch a $10m d, so you look A-Ha’s
site. All the food –
and beehive on
the bac
k of Bon
visit befo
re
If you
always
video
(where ea “The
from wood-fired wan t to music ped insid only tion
pizza to seaweed salad
– is organic and
might
rrun. Its
stunning s On Me
Harket
is trap
ght, ‘If renova over
ious relic Morten and thou . t
delicious. banegaard
en.com it’s ove
and prec ken novel) ’re in luck took jus , and
scenery leave you sha graphic me’, then you rg you
a month
Flower Burg San Hô
e
100kg
rsbu
will ed. that wer St Pete in a
and stirr Bw in extra around nt”
er Wizz
Air At Café ’re an from
Bari
can pret
end you everything of pai
London Tenerife flies to
cartoon
mov ie, as
tables
to the
cups
kfully
not
cha irs and t than
For those who the
piano
(bu painted
still believe been
vegan is a going and the cakes) has black
joyless pursuit If it looks artificia y ional,
Burger has , Flower l, don’t worry. A restaurant the tast -dimens
a dazzling, The effect on the quiet like two
counter argum Technicolor is created by southwest to look ings. over
ent. Welcom the bread (made infusing coast of Tenerif Case in point? te draw took just of
first vegan e to the with type 1 Ambar isn’t where e
with botija
The oxtail turnov and whi vation kg
wheat flour) whole you’d expect ers
fast food chain
world to serve in the with turmer Belgrade a world-class to find olive emulsio
n and “The reno around 100 saraev,
colourful burger beetroot or ic, cherry, Peruvian/Japa pickled daikon th, and on Nam
And we mean s. purple carrot Expertly executed fusion restaur nese relish, or try a mon s Solb café.
before orange extract, Serbian-style tapas ant. But then tenderloin the explain of the
colourful. San anticuc paint,” owner lly
Looking like
a mashup betwee of seitan, red
patties made
out alongside glittering
Danube views?
Hô isn’t just
any restaur corn and seawee hos with creamy tor and n especia
a Maccy D beans or chickp Sign us up. In fact, Set in the glamor ant. d chimichurri. the crea It’s bee mmers,
and a macaro n are slapped eas Ambar is so good, And if the sound risingly, l Instagra
n, on. it Hideaway Corales ous Royal of all that Unsurp
very happy the Add now has two off-shoots with loca atic
3.
meals at the raspberry tart a bright blows your
London for in the US. Put eatery is headed Beach hotel, the socks off, just popular rom
branch of the
franchise come is a place where dessert and this your trust in chef
Bojan Bocvarov and up by Adrián until you see wait monoch reposted at
Bosch – crowne the restaurant’s from Milan whose are
2.
green, yellow, with you can really order the unlimited ieces
taste the rainbow menu experience, d Best Chef design. Elegan Lake Como 2d.ru
purple or pink
buns. . where you can try Canary Islands in the a granite sushi
t wooden panelli Drive up to hospital where Craig masterp
w. cafe rsburg
flowerburger.c a little of everything in 2012. His ng, de the Pete
o.uk speciality is bar where scene from to the lakesi Casino Royale, AKA @ca fe_b
flies to
St
from beetroot carpaccio food s epic chase
58WIZZ MAGAZIN
E
cream to calamari
with avocado Nikkei
Japanese immigr cuisine – that of
is prepared
right in front
of you 1. Relive Bond’ Siena,
on a trip to di
in
convalesced del Balbianello, now
home Wizz Air
3
with poppyseed aioli. ants to Peru and low rattan of Solace Villa
m of Quantum ssive Palio
made with chairs come
iel- gorgeous ational art.
more Dan
ambarrestaurant.c Canarian ingredi – together seamle ssive Museu equally impre in Piazza m of intern
om ssly to create Visit the impre , the scene where the to a museu
And every ents. ation in Rome races are
held
Craig-As- taly
dish is an educat a swish, sophist re
ion. icated and Roman Civiliz a’s funeral in Spect , Siena horse
atmosphere. sexy twice a year.
of Marco Sciarr up Sciarra’s widow del Campo
Bond-In-I
barcelo.com
chats
(where Bond a Bellucci).
locations
Monic
played by
WIZZ MAGAZIN
E 59
ZINE
MAGA
10 WIZZ
u The Wizz Air network now consists u Wizz Air’s fleet is made up of 150
of more than 185 DESTINATIONS in AIRCRAFT with a further 237 ON
51 COUNTRIES, making it Europe’s ORDER to be delivered before 2026
fastest-growing airline
u WIZZ magazine has a captive
u Wizz Air operates more than audience of more than 6 MILLION
1000+ ROUTES from readers each issue
43 HUB AIRPORTS
u Wizz Air is Europe’s GREENEST
u An impressive 260 NEW ROUTES AIRLINE with the lowest CO2
were added in 2021 alone emissions
u Wizz Air Group also consists
u 18 NEW HUBS opened in 2021 of subsidiaries WIZZ AIR UK
at major European airports and WIZZ AIR ABU DHABI
ABOUT WIZZ AIR The fastest-growing airline in Europe added a third of its Wizz Air is the first-choice airline for young European travellers routes in 2021 and welcomed 18 new hub airports across the on the go thanks to its convenient and affordable flights to Wizz Air network, including destinations in Germany, Austria, popular city break destinations, sun-drenched Mediterranean Russia, United Kingdom, Cyprus, Albania and Ukraine. holiday escapes, and beyond. Wizz Air is Europe’s GREENEST AIRLINE, and has one of the Wizz Air was awarded Airline of the Year (ATW Airline youngest fleets on the continent too (an average age of 5.3 Awards), Safest Airline (1st Airline with EASA AoC), The years). And with 237 new aircraft joining in the next five years, Best Low-Cost Carrier of the Year (Aviation Industry Awards Wizz Air is set to get more sustainable and more modern. Europe 2019), 2021 Most Sustainable Company in the Airline According to JP Morgan’s 2021 report, Wizz Air’s “young, ultra- Industry (World Finance 2021), Best Cabin Crew Award and fuel-efficient fleets have a clear advantage” amid a growing Best Airline in CEE (2019 CESAAR Awards pasazer.com) and need to cut down on carbon emissions. Best Low-Cost Airline Europe (Airline Ratings Awards 2020).
20%
Travelling for
business
or work
60% 43% Female
PASSENGER Travelling for 20%
leisure (visiting Working 57% Male
friends or abroad
DEMOGRAPHICS relatives, or going
on holiday)
or returning
home
Our audience is young, professional and
highly engaged with what they read in
WIZZ magazine – and they’re waiting to
hear from you.
51%
of passengers
38%
of readers use the
34%
of passengers
24%
of readers purchased
19%
of passengers are
are between magazine to source earn in excess of a product they saw business travellers,
30-45 yrs ideas for their next trip €75,000 in the magazine senior managers,
directors or CEOs
(that equates to
8 million flyers in
2020)
38
Average age
24%
of passengers fly with
47%
of passengers are
63%
ABC1 audience
of passenger Wizz Air 12 times a year university graduates profile
OUR AUDIENCE
Captive Audience Quality Audience Engaged Audience
With no distractions during 63% of Wizz Air passengers Every fourth passenger
the flight, our captive have a higher-than-average purchased a product
audience of travellers level of disposable advertised in our inflight
responds well to advertising income (ABC1 profile). magazine within six
messages. months of their trip.
WHY TRAVEL MEDIA?
As more people take more journeys, travel media
becomes stronger and more influential. This sector
stands unique in today’s advertising world, because of
its growing – and captive – audience. Because readers
can’t skip your ads while on a plane, you will be investing
in their undivided attention.
Combine our deep understanding of who is travelling, as
well as where and when, with the inspirational content we
produce, and it makes for a potent opportunity to get your
message across – and make sure it really sticks.
Sources † IATA / ‡Kantar TGI / ¤ Gfk, MRI
Wizz passenger Travel media has Travellers are 50%
numbers are the most affluent more engaged
growing by average readership of any of reading inflight than
of 20% every year the world’s media when on the ground
WIZZ MAGAZINE: THE KEY FACTS u LANGUAGE: English u WHERE: The magazine is placed in the seat pockets of all Wizz Air flights in the Wizz Air Group network, including Wizz Air UK u CONTENT: Getting to the heart of a city’s story, WIZZ magazine surprises, amuses and enlightens Wizz Air’s adventurous passengers. Our writers and photographers immerse themselves in the places they visit, trying out local experiences, meeting local characters and finding out what makes a destination really tick. There’s also airline news and insight, plus the Café & Boutique menu with refreshments, snacks and duty-free products that can be purchased onboard. u AUDIENCE: International passengers (and domestic travellers in Italy) u REACH: 6 million readers per issue u FREQUENCY: 6 issues per year u NEXT ISSUE: April/May 2022
'
BOARDING PA
SS '
OL
WIZZ AIR DIGITAL MEDIA
Name
Xxxxx Xxx
Gender / Passenge
r type
PNR / SEQ Male / ADT
M1Xxx/Xxxxx
PJTMPH EIN
OLCI CLJW6 3342 252Y01 DEP / DEST PJTMPH / 0033
1A0033 131>53
2 B 2A NN
Flight number - Xxx
FLIGHT DAT
E: Flight date W6 3342
TERMINAL 2B xx / Xxx/ 2021
Travel documen
t type NationalID
Travel documen
t number
u DIGITAL BANNERS ON PRE-DEPARTURE
L4VW4ZRG5
Flight number Expiry date
Gate closes 15 / Apr / 2024
W6 3342 Departure Nationality
10:17 EU/EEA / DE
10:47
BOOKING CONFIRMATION EMAIL FREE CARRY-O
N BAG
CHECKED-IN
BAGGAGE
Seat 1 Free carry-on
bag
11A 40 x 30 x 20 cm
Confirmation emails are sent to all passengers as soon PLEASE BOAR
USING
FRONT DOO
R
D
*Please note that
passengers withou
as they complete the online booking process and
with a larger carry-o t WIZZ Priority
showing up
n bag (40×30×20cm None
) at the boardin
will need to pay g gate
Arrival: an extra fee for
oversized
12:47
Airport shopping
payment transaction on wizzair.com. The emails feature
----------------
---------------- purchased after
---------------- passing through
----------------
--------------- can be taken on security check
Have your boardi l--------------- board your flight
ng card with you. ----------------
---------------- in addition to your
----------------
---------------- cabin
itinerary and details of the flight, plus advertising click-
08:47 ARRIVE AT THE Show your boardi
ng card to the
AIRPORT plane. cabin crew when
getting on the
09:12 SECURITY CHECK
10:17 GATE CLOSE
through banners reaching passengers in the pre-flight
S
10:02 GATE
Your bag size 10:47
will be checke
boarding card d at the gate. Have PLANE DEPAR
TS
stage when they are making further plans for their trip.
and travel docum your
ent ready for inspec Flight time: 02:01
tion.
Advertising can be targeted by country of origin or
destination, routes or passenger nationality.
u BOARDING PASSES – OFFICIAL TRAVEL
DOCUMENTS ----------------
Name
Xxxxx Xxx
----------------
----------------
----------------
----------------
Destination
----------------
----------------
----------------
----------------
Flight number ----- �----
Xxx Date
Departure time
W6 3342
Xx Xxx2021 Services
The second most important travel document after your
10:47 Seq. no
Seat
0033
11A
passport. Passengers print their boarding passes at
OARDING PASSES MUST BE PRESENTED SEVERAL
B
home during web check-in and before they head to
TIMES THROUGHOUT THE JOURNEY
the airport for departure. Ad banners are viewed by
passengers online on their computer screens in a form
u at luggage drop-off
of click-through banner, and once printed, the boarding u at airport security
pass with your advert is carried by passengers right up u at airport duty-free shops
until they arrive at their destination. Advertising can be
u at the boarding gate
targeted by country of origin or destination, routes or
passenger nationality. u during boarding when locating seats on the plane
SWEDEN
ICELAND
FINLAND
51 countries NORWAY
185+ destinations
1000+ routes ESTONIA
RUSSIA
150+ aircraft LATVIA
DENMARK LITHUANIA
EUROPE
United Kingdom North Macedonia
Germany Greece
UNITED
Austria Cyprus KINGDOM POLAND
NETHERLANDS
Switzerland Bulgaria
Netherlands Romania GERMANY
Belgium Hungary BELGIUM
France Slovakia CZECH REP. UKRAINE
Spain Czech Republic KAZAKHSTAN
Portugal Poland SLOVAKIA
Gibraltar Estonia MOLDOVA
AUSTRIA
Italy Latvia FRANCE SWITZERLAND HUNGARY
Slovenia Lithuania ROMANIA
SLOVENIA
Croatia Norway CROATIA
Bosnia & Herzegovina Sweden
Denmark BOSNIA
Serbia SERBIA
AND HERZ.
Montenegro Finland
Iceland ITALY BULGARIA GEORGIA
Albania MONTENEGRO KOSOVO
Kosovo Malta NORTH
ALBANIA MACEDONIA AZERBAIJAN
ARMENIA
PORTUGAL
SPAIN
CIS COUNTRIES MENA
Russia Turkey TURKEY
Ukraine Israel
Moldova United Arab Emirates
GREECE
Kazakhstan Oman
Azerbaijan Egypt GIBRALTAR
Georgia Morocco BAHRAIN
MALTA
CYPRUS
Armenia Bahrain
Jordan UNITED ARAB
EMIRATES
ISRAEL OMAN
MOROCCO
BASE COUNTRY JORDAN
DESTINATION COUNTRY EGYPT
q•tromso
Wizz Air UK Ltd. is a British
airline headquartered in
•reykjavik
London (part of Wizz Air
Group).
Originally founded in order to retain •st petersburg
full UK market access post-Brexit,
Wizz Air UK has since developed into aberdeen• riga
•
moscow
the leading UK based airline operating Edinburgh•
•sou-
•palanga
•kaunas •
• vilnius
flights from four bases in the UK: belfast•
doncaster/ thend gdansk
•
sheffield •olsztyn
London Luton, London Gatwick, liverpool•
birmingham•
• poznan
• warsaw
london luton• •
Doncaster-Sheffield, Cardiff and cardiff• l•
o •
wroclaw
•
lublin
•
brist twick kyiv
destination airports Aberdeen, Belfast, ga katowice•
krakow• •rzeszow•
lviv •
Birmingham, Bristol, Edinburgh, vienna• poprad• •kosice
bratislava• •de satu mare
brecen • •suceava
Liverpool and London Southend. budapest• cluj-napoca
•
•iasi •chisinau
tirgu mures• •bacau
timisoara• sibiu•
•grenoble •milan
craiova bucharest
Popular holiday routes to Spain, belgrade• • • •constanta
split•
Portugal, Greece, Italy, Cyprus, Malta, •sofia •varna
•bourgas
porto rome• •plovdiv
•prishtina
Turkey, Morocco, Croatia and Egypt •
naples•
tirana•
•bari •ohrid•skopje
castellon palma de •thessaloniki
•
have been added to the network. lisbon
•
mallorca
•
corfu
•
alicante athens
London is the busiest destination faro malaga
• palermo• zakynthos•
•
antalya
• catania• •
within the whole network of Wizz gibraltar• dalaman•
santorini• rhodes•
• •
malta chania• •heraklion larnaca
Air Group with over 5000 monthly •
scheduled flights. Wizz Air UK is now a madeira
•
•marrakesh
key contributor to UK tourism and the tel aviv•
fastest growing airline in the country. lanzarote
•
tenerife •fuerteventura
• •
gran canariamoscow
•
•nur-sultan
katowice• kyiv
•
Wizz Air •vienna
budapest• cluj-napoca
Abu Dhabi is
•chisinau
•
•odesa
•krasnodar
an Emirati airline sarajevo• •belgrade
bucharest
•
headquartered
•almaty
•sofia
•kutaisi
at Abu Dhabi tirana•
•bari •thessaloniki •yerevan •baku
International athens
•
Airport. catania• mykonos
santorini•
•
chania•
Established as a joint
venture with UAE state- •amman
alexandria• tel aviv•
owned ADQ and Wizz Air
•aqaba
Holdings. 24 brand new
routes have been launched sohag• bahrain•
in 2021 to destinations in luxor•
•abu dhabi •muscat
Europe, Russia/CIS and
the Middle East: Oman,
Bahrain, Israel, Egypt,
Kazakhstan, Cyprus,
•salalah
Georgia, Azerbaijan,
Armenia, Jordan and
others. Wizz Air Abu
Dhabi is set to operate
50 aircraft based in Abu
Dhabi in the next few
years.PER BI-MONTHLY ISSUE PRODUCTION SCHEDULE SPECIFICATIONS
Full page (ROP) €14,133 Issue Copy deadline Full page
Trim: W 200mm x H 253mm
Inside Front Cover €17,691 December/January 10/11/2022
Bleed: W 206mm x H 259mm
Inside Front Cover Spread €24,580 February-March 9/01/2023 Type: W 188mm x H 241mm
Inside Back Cover €15,921 April-May 10/03/2022
Double page
Outside Back Cover €19,540 June-July 10/05/2022 Trim: W 400mm x H 253mm
Bleed: W 406mm x H 259mm
Double Page Spread €18,435 August-September 08/07/2022
Type: W 385mm x H 238mm
Half page €7,077 October-November 09/09/2022
Half page Horizontal
Quarter page €3,539 Trim: W 174mm x H 106mm
Half page Vertical
ADVERTORIALS Trim: W 82mm x H 222mm
Full Page €15,546 Half page Vertical (within
Double Page Spread €20,278 editorial pg
Trim: W 95.5mm x H 252mm
Bleed: W 98.5mm x H 259mm
SPECIAL REQUESTS (3mm to top, bottom and right side only)
Talk to us about Gate-folds, Tip-ons,
Quarter page Vertical
Supplements, Advertorials etc.
Trim: W 82mm x H 106mm
ALL INVOICE AMOUNTS ARE EXCLUSIVE OF VAT AND SHALL BE PAID IN FULL, FREE OF ANY DEDUCTIONS,
WITHHOLDING TAXES, AND ANY OTHER CHARGES INCLUDING BUT NOT LIMITED TO BANK CHARGES.For advertising enquiries please contact:
+44 7946 173906
haar@lxm-group.com
Head Office Vienna: Rohrbacherstraße 9, 1130 Vienna - Austria • Tel: +43 699 17 397 113 (Austria)
Publishing Director: Brano Haar • Tel: +44 7946 173 906 (UK) • Email: haar@lxm-group.comYou can also read
