2022 MEDIA KIT - el Restaurante magazine
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2 0 2 2 M E DI A K I T
IT HAS BEEN OUR HONOR
TO SERVE THESE
ADVERTISERS!
IT HAS BEEN OUR HONOR
TO SERVE THESE
ADVERTISERS!AUDIENCE
FACTS:
25,000
copies mailed 5x per year to owners, managers
2,000
copies distributed annually
and chefs of Mexican and other Latin-cuisine at trade shows
restaurants
TYPE OF Growing Traffic:
Monthly Unique Web Visitors
RESTAURANT DOUBLED Since 2018
65%
Family Sit-Down Restaurants
7908
18% 11% 6%
6068
5114
Quick Serve Fast Casual Fine Dining
3301
96%
come from independent restaurants
or independent multi-units
2018 2019 2020 2021
TOP FIVE STATES BY CIRCULATION:
CALIFORNIA TEXAS FLORIDA ILLINOIS NEW YORK
25% 18% 6% 5% 5%
www.elrestaurante.comEDITORIAL
CALENDAR
Our 25th Anniversary Year!
Our Special Sustainability Issue... BONUS DISTRIBUTION AT
featuring a tribute to our loyal COCINA SABROSA
advertisers in honor of our 25th Cover Story: Salsas and Guacamole
birthday! Business Basics:
Cover Story: Firmly Planted — Food Safety in the Spotlight
Plant-based Menu Trends
JANUARY Special Report: 9th Annual
At the Bar: Mexican Liqueurs
Multi-Unit Report SEPTEMBER Ad Close: August 25
Materials Due: September 6
FEBRUARY Business Basics: A Sustainable
Strategy — from Plates to Packaging
At the Bar: Dessert Cocktails
OCTOBER
MARCH Ad Close: January 27
Materials Due: February 1
BONUS DISTRIBUTION AT THE OUR ANNUAL BUYER’S GUIDE,
NATIONAL RESTAURANT SHOW & WITH SPECIAL OFFERS FOR
TEXAS RESTAURANT ADVERTISERS!
MARKETPLACE! Cover Story: Apptizers & Sides
Cover Story: Special Report: 8th Annual
Tropical Fruit on the Menu Independent
independent Mexican
APRIL Business Basics: Restaurant Report
Operating a Food Truck NOVEMBER Business Basics: Optimizing Your Menu
At the Bar: Tropical Fruit Cocktails
MAY At the Bar: Holiday Cocktails
Ad Close: April 7
Materials Due: April 12
DECEMBER Ad Close: October 28
Materials Due: November 2
JUNE
BONUS DISTRIBUTION AT THE
WESTERN FOODSERVICE EXPO!
HOTLINE,
Cover Story: Seafood MARKETPLACE,
Business Basics:
Managing Your Social Media MY FAVORITE RECIPE
At the Bar:
AND IN & MORE!
JULY Spiked Aguas Frescas & Horchata
Ad Close: June 30
Materials Due: July 7
EVERY
AUGUST ISSUE...
www.elrestaurante.comTOP VALUE
MARKETING
PACKAGES ONLINE
PRINT DIGITAL EMEX
BUYERS WEB
PACKAGE EDITION EDITION NEWSLETTER 1-2X 3-4X 5X
GUIDE AD
AD AD AD
LISTING
SMALL Resource $475 $450 $425
BUSINESS Guide
GROWING 1/4 Page
COMPANY $1,900 $1,710 $1,415
BUILDING
THE BRAND 1/3 Page $2,200 $1,980 $1,670
MAJOR
BRAND 1/2 Page $2,995 $2,695 $2,345
MAXIMUM
EXPOSURE Full Page $4,100 $3,690 $3,285
PREMIUM Two Page
PACKAGE Spread $6,500 $5,750 $5,000
AD SPECS
Full page Half page Third page Quarter page Resource Guide
8-3/8” x 10-7/8” 7-1/4” x 5” 2-1/4” x 10 3-1/2” x 4-3/4” 2-1/2” x 3”
or 4-3/4” x 7” or 4-1/2” x 4-3/4”
Two-page spread
16-3/4" x 10-7/8"
(Add 1/8" bleed to full-page
and spread ads that bleed) www.elrestaurante.comDIGITAL
OPPORTUNITIES
WEB ADS:
www.elrestaurante.com receives over 5,000 unique visitors each month
1 MONTH 3 MONTHS 6 MONTHS
DIGITAL ONLY 720 x 90 banner $1,200 $1,000/mon $900/mon
PRINT AD COMBO $600 $500/mon $450/mon
DIGITAL ONLY 300 x 250 banner $750 $650/mon $550/mon
PRINT AD COMBO $375 $325/mon $225/mon
DIGITAL ONLY 300 x 100 banner $400 $350/mon $300/mon
PRINT AD COMBO $200 $175/mon $150/mon
EMEX E-NEWSLETTER ADS:
eMex reaches over 3,000 subscribers every other Friday
Size 1-6x (per issue) 7x-12x 12x-26x
DIGITAL ONLY 400 x 75 pixels $200 $180 $160
PRINT AD COMBO 400 x 75 pixels $100 $90 $80
NEW FOR 2022: EL RESTAURANTE INFOGRAPHICS
A proven marketing strategy now available for our advertisers
Reach our 25,000+ readers, unique web visitors, social media followers — and your own target
audience — with original content that creatively positions your company as a leader in your
category! The fee includes writing and design; hosting on www.elrestaurante.com; and distribution
to readers via eMex newsletter, social media, and email blasts. And the infographic is yours to
keep — host it on your website and social media pages, and print it to use as a sales tool, too!
1 MONTH HOSTING, 3 MONTHS HOSTING, 6 MONTHS HOSTING,
2 EMEX, 4 EMEX, 6 EMEX,
1 EMAIL BLAST 2 EMAIL BLAST 3 EMAIL BLAST
DIGITAL ONLY $5,000 $6,000 $7,000
PRINT AD COMBO $4,000 $5,000 $6,000
www.elrestaurante.comREACH THE FASTEST
GROWING SEGMENT OF THE
FOODSERVICE INDUSTRY!
Despite the challenges of COVID, the Mexican restaurant industry is
worth $69 billion* in 2021 and the market share of Mexican restaurants
has historically grown more rapidly than other segments of the industry.
Are you getting your share of those dollars? Make sure by advertising in
el Restaurante magazine and www.elrestaurante.com!
MEXICAN
RESTAURANTS:
$69 BILLION!
FOR MORE INFORMATION:
Ed Avis, Publisher
edavis@elrestaurante.com
708-218-7755
Suzanne Bernhardt, Account Executive
suzanne@elrestaurantemag.com
770-722-7101
Alfredo Espinola, en español
alfredo@elrestaurante.com
011-52-55-7862-4491*source: IBIS World
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