2021 MEDIA DATA Event Location (Station) | Event
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(Digital) Out-of-Home – Where Life Happens ...and right where people are out and about. With around 300,000 advertising spaces and therefore a constant visual presence in the cityscape, we are one of Germany's leading out-of-home advertising companies and offer outstanding reach maximisation in the shortest possible time. Our OOH portfolio includes all media in public spaces – from classic posters to exclusive advertising rights at railway stations and gigantic posters created by blowUp media. Our digital products, including screens at railway stations, in shopping centres, on busy streets and in pedestrian zones, are also attention-grabbing advertising options. Are you looking for the ideal medium for communicating your campaign out-of-home? We are bound to have the right format for each of your advertising objectives. Please refer to our media data for a concise and comprehensive summary of the most important information, locations and prices of our out-of-home advertising at a glance. Find out all about... Photo: AdobeStock_179255326©Mirko. 2
The Space for Hands- on Experiences Stations are so much more than just important traffic hubs these days. They are also used as exclusive, unusual venues for all kinds of events that allow businesses to present themselves to a wide or invite-only audience. Whether incentive, customer or staff events or even trade fairs – these locations impress with a unique architecture and an outstanding infrastructure, which establishes a positive basis for special and top-class events the target groups will remember for a long time to come. 4
Three Strong Arguments for Event Location (Station) Stations offer creative potential for brand presentations that people will talk about for a long time to come. As they allow expansive formats on station forecourts, these event locations ensure brand presence and are a creative way of attracting attention to special offers. Nationwide availability of attractive and large event locations for unusual presentations. 5
Event Location (Station) at a Glance Organisation of spaces for objects and stands, including the employment of promotional staff teams Booked individually Lead time: Space size: Depends on promotion complexity Varies according to station (individual approval) Prices stated exclude labour as Spaces can be booked at selected well as object and setting up costs DB AG stations Minimum duration: One day 6
Event Location (Station) Prices Space Price/day Station Location in sqm in EUR Berlin Hauptbahnhof central station Level 0, middle overpass, central area 36 2,950.00 Berlin Ostbahnhof station Concourse, right-hand side, close to stairs to McDonalds 80 1,220.00 Dresden central station Concourse, beneath the cupola 36 1,220.00 Düsseldorf central station Station forecourt, on the right in front of the entrance 96 1,950.00 Station forecourt, to the left of the entrance, near access to Düsseldorf central station IBIS hotel 272 1,950.00 Frankfurt/Main central station Main concourse, behind DB Information centre 180 2,950.00 Göttingen central station Forecourt 800 1,000.00 Hanover central station Forecourt east or west 150 1,950.00 Forecourt, opposite the entrance to the concourse, eastern side, on the left Hanover Messe/Laatzen (near Skywalk) 60 1,650.00 Forecourt, opposite the entrance to the concourse, eastern 1 Hanover Messe/Laatzen side, on the right 60 1,650.00 Kassel central station (also used for cultural events) Concourse, side space, by the southern exit 150 600.00 Krefeld central station Forecourt 255 1,000.00 Prices 2021. 7
Important Information Event Location (Station) GENERAL INFORMATION PRODUCT-SPECIFIC INFORMATION Availability subject to prior sale. The media prices apply to the use of the space for events, including the setting up of objects/stands and the employment of promotional or service staff teams, but All prices stated are net of the value added tax legally applicable at the date of exclude all labour costs for one day. performance. The prices stated vary depending on the station and location footfall. A minimum order value of €500.00 net per order applies. For the setting up and dismantling works on the spaces booked, we always charge All of the information stated applies subject to installation and removal of spaces, half of the respective price per day, independent of the actual time this takes. price changes and errors and omissions. If required, any associated running costs such as electricity, water, cleaning, waste The campaign advertising agreement general terms and conditions apply to short- disposal and so on, will be billed separately. term advertising campaigns (minimum term less than six months); the long-term advertising agreement general terms and conditions apply to long-term advertising Orders are accepted subject to the approval of DB AG or the respective owner agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html Our "Information on Promotional Campaign Realisation" applies. No order cancellation once an event in an event location has been approved. The amounts stated are due once the respective approval has been granted, regardless of whether the event is actually held on the approved date. All information stated valid for 2021. 8
Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail info@stroeer.de www.stroeer.de / www.stroeer-direkt.de
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