2021 MEDIA DATA Billboard | Poster - Ströer
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MEDIA DATA 2021 Billboard | Poster
(Digital) Out-of-Home
– Where Life Happens
...and right where people are out and about. With around
300,000 advertising spaces and therefore a constant
visual presence in the cityscape, we are one of
Germany's leading out-of-home advertising companies
and offer outstanding reach maximisation in the shortest
possible time.
Our OOH portfolio includes all media in public spaces –
from classic posters to exclusive advertising rights at
railway stations and gigantic posters created by blowUp
media. Our digital products, including screens at railway
stations, in shopping centres, on busy streets and in
pedestrian zones, are also attention-grabbing advertising
options.
Are you looking for the ideal medium for communicating
your campaign out-of-home? We are bound to have the
right format for each of your advertising objectives.
Please refer to our media data for a concise and
comprehensive summary of the most important
information, locations and prices of our out-of-home
advertising at a glance. Find out all about...
Photo: AdobeStock_179255326©Mirko. 2
Billboard | Poster
The Local
Communicator
With their omnipresence in almost
all medium-sized and major cities,
Billboards ensure an evenly-
distributed presence throughout
the cityscape and generate a high
number of target group contacts
in the area booked.
The selection of individual
locations on streets, by stations or
at the point of sale permits a
flexible use for individual media
objectives, specific target groups
or also limited budgets. Particularly
the illuminated locations are
strikingly visible even at the darker
time of the year and in the
evening.
4
Three Strong Arguments for Billboard
Due to blanket coverage, our nine square metre Billboards achieve high target reach values in the area booked.
Used in addition to other advertising, Billboards also contribute to a rapid awareness increase and can even be aimed
at smaller mobile target groups.
Billboards used selectively regionally as well as locally communicate the message in close spatial relation to the point
of sale, which boosts turnover.
5
Billboard at a Glance
Freestanding or wall-mounted
advertising spaces (single-or Booking interval: Ten or eleven
double-faced), in part illuminated days (1 dekade)
Placements in inner cities, at traffic
hubs, in shopping centres,
throughout the city, at stations and Poster delivery lead time:
alongside railway tracks Five days before display
Format: 356 x 252cm (9m²) Bookable individually
landscape format and nationwide
6
Billboard Roadside Prices
Audience reach value Price per day in EUR Price per day in EUR not
City (ARV) categories illuminated illuminated
Roadside nationwide according to reach category 12.10 - 72.50 9.30 - 55.70
1 Prices 2021. 7
Billboard Station Prices
Audience reach value Price per day in EUR Price per day in EUR not
City (ARV) categories illuminated illuminated
Station according to depending on reach
categories category 13.50 - 67.00 10.80 - 51.50
2 Prices 2021. 8Billboard Shopping Centre Prices
Price per day in EUR not
Retail outlet type Price per day in EUR illuminated illuminated
Discounter
Drugstore
Shopping centre
Consumer electronics retailer
Garden centre
Off-licence
Department store
Small supermarket
etc. 16.30 13.60
Cash & Carry store
Large supermarket
Supermarket 18.00 14.90
Hypermarket
Convenience store
DIY store 21.20 17.70
3 Prices 2021. 9Important Information Billboard
GENERAL INFORMATION TECHNICAL PRODUCT INFORMATION
Availability subject to prior sale. See the respective product information sheet for more details regarding the
technical specifications. Prices related to technical costs are listed on the price
All prices stated are net of the value added tax legally applicable at the date of sheet. You can find both in the lower download section under: https://www.stroeer-
performance. direkt.de/nc/werbemedien/kategorie/plakatmedien/produkt/grossflaeche.html
A minimum order value of €500.00 net per order applies.
All of the information stated applies subject to installation and removal of spaces,
price changes and errors and omissions.
The campaign advertising agreement general terms and conditions apply to short-
term advertising campaigns (minimum term less than six months); the long-term
advertising agreement general terms and conditions apply to long-term advertising
agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html
PRODUCT-SPECIFIC INFORMATION
In München, we charge an additional fee of 30% (except near convenience stores)
around the dates of the IAA and the Oktoberfest (dekades 24 – 27).
The audience reach value (ARV) is based on media analysis results calculated by
Arbeitsgemeinschaft Media-Analyse e.V. (agma) for a particular site.
Our advertising mediums are lit or illuminated at the latest from dusk onwards,
depending on the season and the respective lighting conditions. In some cases,
they may also be switched off at night.
All information stated valid for 2021. 10Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail info@stroeer.de www.stroeer.de / www.stroeer-direkt.de
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