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pda.org/mediakit 2021 Advertising & Event Planning Guide E x h i b it i o n s a n d Sponsorships D i g ita l a n d e m a i l A dv e rt i s i n g
Welcome to the 2021
Contents
PDA Advertising & Event
Planning Guide
Use this guide to explore all of our advertising,
3
PDA Member
B r e a k d o w n. . . . . . . . . . . . . . . . . . . . . .
exhibit, and sponsorship opportunities to put your
company and your message in front of just the
5
Product
Portfolio. . . . . . . . . . . . . . . . . . . . . . .
right audience. We offer longtime favorites and new
O n l i n e A d v e r t i s i n g.. . . . . . . . . . 6 digital opportunities to connect you with potential
customers across platforms.
8
P D A LETTER ONLINE
A D VERTISING.. . . . . . . . . . . . . . . . . . . .
Please contact us to make the most of your
Ema i l A d v e r t i s i n g . . . . . . . . . . . . 9 promotional dollars. We will be happy to work with
online Buyer’s guide, you to create the perfect package to reach and
influence industry professionals, including key
10
N e w s f e e d, N e w s u P D ATE
e-letter. . . . . . . . . . . . . . . . . . . . . .
decision makers with purchasing power!
16
Exhibitions and
Sp o n s o r s h i p s . . . . . . . . . . . . . . . I look forward to hearing from you.
P D A C o n ta c t s . . . . . . . . . . . . . . . 19
Advertising Policy/
20
Guidelines for
Advertising Copy. . . . . . . . . . David Hall Vice President, Sales
P: +1 (301) 760-7373
C: +1 (240) 688-4405
E: hall@pda.org
PDA Member Breakdown
PDA boasts a 75-year history as a
leading global provider of science, regulatory
information, and education for the pharmaceutical and
biopharmaceutical community, supported by its Global
Headquarters in Bethesda, Maryland; European office located
in Berlin, Germany; and Asia-Pacific office located in Singapore.
Its members reside in 79 countries around the world, and more
than 2,500 of these global members support PDA’s initiatives as
active volunteers. PDA is governed by a 17-member volunteer
Board of Directors.
Members per region
NORTH AMERICA EUROPE
4,886 1,787
ASIA-PACIFIC
1,547
MIDDLE EAST
109
CARIBBEAN,
CENTRAL/SOUTH AFRICA
AMERICA
21
118
70%
More than
of PDA members recommend, authorize
the purchase of, or make purchase
decisions regarding products and/or
services for their companies
3
For inquiries, please contact: David Hall, hall@pda.org, +1 (240) 688-4405
job position
32%
PDA Member Breakdown
Director, Vice President or Department/Sector Head
64% 24%
Manager, Leader or Supervisor
of PDA’s members
hold a senior
leadership role
7%
Executive, Chairman, President or CEO
60
areas of work
Biotech
64%
50
top purchasing roles Quality Systems
Quality
40
48%
Manufacturing Process Validation
Microbiology 45%
Executive Management
Inspection Trends
Technical Operations 30 39%
10
20
30
40
50
60
0
Regulatory Affairs
37%
year’s in industry
Packaging Science, Container Development
34%
20
Technology Transfer
37% 20+ years 10
34%
Filtration
60
31%
Microbiology/Environmental Monitoring
0
30%
Facilities and Engineering
29%
31%
50
10+ years 60
Visual Inspection of Parenterals
28%
Lyophilization
27%
40
50
Pharmaceutical Water Systems
27%
11% 4-9 years
Vaccines
40
30
24%
10
20
30
40
50
60
0
60
Combination Products
30
20
23%
10
20
30
40
50
60
Pharmaceutical Cold Chain
22%
0
3%
50
1-3 years
Supply20Chain Management
22%
10
Clinical Trial Materials
10
40
0
20%
Prefilled Syringes
17%
1% 1 year Quality Risk Management
30
16%
10
20
30
40
50
60
0
0
60
Flexible Container
20 13%
4
For inquiries, please contact: David Hall, hall@pda.org, +1 (240) 688-4405 50
10
Product Portfolio
The PDA website and online publications
feature digital advertising opportunities
that will allow you to expand your brand visibility through banner
ads and sponsored videos. Capture visitors’ attention on three
unique digital properties: the PDA.org website, the PDA Letter
online magazine, and the PDA Journal of Pharmaceutical Science
and Technology.
Your Ad Here
5
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206
online advertising
Online Advertising
Homepage
Website Traffic*
Monthly Sessions: 82,207
Monthly Page Views:187,223
Monthly Unique Page Views: 139,735
Pages Viewed per Session: 3
Secondary Page
300 x
250 px
250 x 250 x Average
250 px 250 px Monthly Visitors
53,766
New Visitor
PDA Website advertising options
Returning
Visitor 84%
PDA.org 16%
Ad Average Page
Page Size Views per Price
Specifications month
Homepage Boombox 250 x 250 px 17,256 $2,800/month
Secondary Pages
New Technical Report Product Page Half Banner 468 x 60 px 4,351 $2,800/month
Global Calendar Banner 728 x 90 px 5,727 $2,300/month
PDA Technical Report Portal Landing Page Square 250 x 250 px 3,307 $2,300/month
New TOPIc area pages
Pages Average page views per month Ad specifications
Biopharmaceuticals/Biotechnology 274 Rectangle, Banner
Manufacturing/Science 140 Rectangle, Banner
Aseptic Processing/Sterilization 591 Rectangle, Banner
Supply Chain/Outsourcing 61 Rectangle, Banner
Quality/Regulatory 425 Rectangle, Banner
Ad Sizes and Pricing: Rectangle 300 x 250 px $1,800/month
Banner/Footer 728 x 90 px $1,300/month
*PDA’s own data, provided by Google Analytics. Average monthly numbers from December 2019 through December 2020 across all
PDA websites.
6
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206
Online Advertising
The PDA Journal of Pharmaceutical Science and Technology
Website Statistics
728 x 90 px Home Page Monthly Views:
9,540.5
Table of Contents Monthly Views:
566
Choose from two ad sizes:
Rectangle (300 x 250 px)
Leaderboard (728 x 90 px)
300 x
250 px
Accessible–Available 24/7 to all PDA members and 250 individual and institutional subscribers
Global reach—Members and subscribers located in more than 79 countries
Markets served—Pharmaceutical and biopharmaceutical manufacturers, industry product and
service suppliers, government agencies, and academia
Ad Specifications Size Price
Leaderboard - Run of Site 728 x 90 px $2,800/month
Rectangle - Partial Run of Site
300 x 250 px $2,300/month
(Home Page, Current Issue, Past Issues, Accepted Articles tabs)
Specific Article Page 300 x 250 px $1,000/month
eTOC Alerts (email sent to approximately 8,500) 468 x 60 px $1,000/email
7
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206
pda letter online
pda letter online
Homepage
Monthly Page Views: 9,336
630 x 90 px
Monthly Unique Page Views: 7,905
Secondary Page
250 x
250 px
300 x
250 px
250 x
300 x 250 px
250 px
Page Ad Specifications Size Price
Home Page - Run of Site Leaderboard 630 x 90 px $4,300/month
Home Page Rectangle 300 x 250 px $2,800/month
Multimedia Pages - Partial Run of Site Rectangle 300 x 250 px $1,800/month
Sponsored Content - call for details
Secondary Pages
Article Square 250 x 250 px $1,800/article
Article Footer/Banner 800 x 100 px $1,300/article
Video Embed URL Not applicable $2,800/month
PDA Letter monthly digest email
Email 468x60 $1,000/email
(sent to approximately 8,500)
Content is made available on a mobile-friendly website that not only offers enhanced functionality for reading,
but also provides additional advertising opportunities.
PDA Letter
The PDA Letter is PDA’s online magazine covering the science, technology, regulatory, and
association news relevant to the PDA community. With key subject matter expert interviews,
case studies, and articles by industry leaders and experts, this popular publication is a primary
communication method to keep PDA members up to date on the industry and its best practices.
The PDA Letter website allows for continuous publishing of timely information on Aseptic
Processing and Sterilization, Biopharmaceuticals and Biotechnology, Manufacturing Science,
Quality and Regulatory, and Supply Chain/Outsourcing.
8
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206
email advertising
Email Advertising
The PDA Connector© PDA Virtual Events and
Distribution: 30,000 Training Newsletter
Open Rate: 13% Distribution: 12,000
Click-Through Rate: 7.6% Open Rate: 14%
Click-Through Rate: 6.7%
The PDA Connector, PDA’s weekly
e-Newsletter, is delivered to the inboxes of The Virtual Events and Training Newsletter is
more than 30,000 industry professionals a bi-weekly newsletter featuring updates on
and regulators worldwide. Each issue of the PDA’s upcoming virtual conferences, webinars,
PDA Connector contains updates on PDA live eLearning training courses, and hybrid
activities and events as well as hot topics events. All ads are given a prime location
in the regulatory arena. All ads are given a within the email and do not rotate with other
prime location throughout the email and do ads, providing maximum visibility and driving
not rotate with other ads, providing maximum traffic to your website.
visibility and driving traffic to your website.
Ad Specifications Frequency Price
Sponsored Content (3 per issue) 1x $850
Header text – max. 15 characters (with spaces) 2x $1,600
Body text – max. 140 characters (with spaces) 4x $3,000
Image size – 180 x 142 jpg or png (no gifs) 12x $7,500
Call to action button text - max 15 characters (with spaces) 24x $13,000
URL 48x $23,000
Sponsored Article (1 per issue) 1x $1,200
Header text – max. 25 characters (with spaces) 2x $2,300
Body text – max. 170 characters (with spaces) 4x $4,400
Image size – 236 x 157 jpg or png (no gifs) 12x $10,000
Call to action button text- max 15 characters (with spaces) 24x $18,000
URL 48x $32,000
Banner Ad 1x $650
Image size – 468 x 60 jpg or png (no gifs) 2x $1,200
URL 4x $2,200
12x $6,000
24x $10,000
48x $18,000
Requirements: Advance payment is required prior to release of publication. Insertion form and artwork are due two
weeks before the publish date. The Connector is published every Wednesday. Cancellations must be made in writing
four weeks prior to the issue date.
9
For inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206
additional digital advertising Options
PDA Online Buyer’s Guide, Newsfeed, and News Update e-newsletter
Connect with your target audience through
PDA’s online advertising solutions –
the PDA Buyer’s Guide, Newsfeed, and
PDA News uPDAte weekly e-newsletter.
These digital publications serve as year-round resources for industry professionals
PMS CMYKto stay up to date with
who want RGB the latest storiesHex code for Web
in biopharmaceutical science,
301technology,
C:100 business, and manufacturing.
M:45 Y:0 K:18 Our vast
R:51 G:95 B:155 news coverage, content richness,
#335F9B
and unparalleled ease of use make PDA the prime and trustworthy destination for the
biopharmaceutical industry.
news update
10
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206additional digital advertising Options
PDA Online Buyer’s Guide, Newsfeed, and News Update e-newsletter
PDA News uPDAte Advertising
The weekly PDA News uPDAte offers an
unparalleled way to get directly into the Your ad banner here!
G0
inbox of more than 15,800 qualified industry
professionals with an over 16% open rate!
Super Top Banner $10,000
G0 Leaderboard G
above the masthead, guaranteed
Your ad banner here!
first ad to be seen on the newsletter. Q
Ad. spec: JPEG, GIF, PNG l 1490 x 180 px
l Thirteen (13) consecutive weeks
G Top Banner $8,000
Premium position guarantees all will see your ad
Your ad banner here!
at the top of the eNewsletter when first opened.
Ad. spec: JPEG, GIF, PNG l 1490 x 180 px
l Thirteen (13) consecutive weeks
Q Skyscraper Ad $10,000 Featured
Prime position adjacent to editorials guarantees ad L content
visibility even as readers scroll down the newsletter. image here!
Ad. spec: JPEG, GIF, PNG l 120 x 600 px
l Thirteen (13) consecutive weeks
L Featured Content $5,000
This rich editorial allows for a product image/
company logo, title and a message that would grab the
user’s attention as it sits adjacent to the editorial.
Ad. spec: JPEG, GIF, PNG l 280 x 175 px l Max. size: 20K
l 100 Characters for title plus 250 Characters for message
l Thirteen (13) consecutive weeks
H1 H2
Medium Medium
Rectangle Rectangle
H Medium Rectangle $6,000 content here! content here!
1|2 These versatile squares can be used for things
like branding or product promotion.
Ad. spec: JPEG, GIF, PNG l 300 x 250 px
lThirteen (13) consecutive weeks
K Full Banner $4,000 K
Banner allows companies to combine imagery, color Your ad banner here!
and text in an interesting and compelling manner.
Ad. spec: JPEG, GIF, PNG l 468 x 60 px
l Thirteen (13) consecutive weeks
SC Sponsored
Companies
$1,000
The logos of the selected companies will be displayed at SC Your logo Your logo Your logo
the bottom of the e-newsletter. here! here! here!
Logo spec: High Resolution EPS logo
H3 H4
H Medium Rectangle $6,000 Medium Medium
3|4 Located on the bottom of e-newsletter above Rectangle Rectangle
customized newsfeed boxes (left and right). content here! content here!
Ad. spec: JPEG, GIF, PNG l 300 x 250 px
lThirteen (13) consecutive weeks
11
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206additional digital advertising Options
PDA Online Buyer’s Guide, Newsfeed, and News Update e-newsletter
Online Newsfeed Advertising
Your ad banner here!
M
M M1 Leaderboard
Header / footer
$4,000 *
Leaderboard package
Located strategically under the search box and also at
the bottom of the page, this prime advertising position
provides the most prominent exposure for your company.
Ad. spec: JPEG, GIF, PNG l 728 x 90 px
lThirteen (13) consecutive weeks
Featured
R
content
image here!
N Medium $3,000 *
Rectangle
Located in the upper right-hand column of the home page
and on other category results pages, this top location N
provides your company with a highly visible and noticeable Medium
position to promote your brand. Rectangle
Ad. spec: JPEG, GIF, PNG l 300 x 250 px content here!
l Thirteen (13) consecutive weeks
R Featured Content $2,000 *
Allows Companies to combine imagery, color and text in
an interesting and compelling manner.
Ad. spec: JPEG, PNG l 234 x 150 px
l 300 characters for introduction message
l Thirteen (13) consecutive weeks
Your ad banner here!
M1
12
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206additional digital advertising Options
PDA Online Buyer’s Guide, Newsfeed, and News Update e-newsletter
pda online Buyer's guide Premium Listing
PDA Online Buyer’s Guide
Premium Listing Grow Your Business and Gain Added Visibility with
a Premium Listing for just $499 a year!
The PDA Online Buyer's Guide is where qualified industry professionals come to find the products and
services they use every day. Make sure your company is noticed when buyers are looking for the very
products and services your company provides by signing up for a premium listing. With a premium listing,
your company receives
the following benefits:
Full Company
Listing
Includes company
logo, company profile,
website, points of
contact, and social links.
Acquire followers
Your stories will reach
individuals who follow your
company or listed categories.
Multiple
Category
Listings
Gain a higher position
Feature your in the categories that
news automatically matter most to your
Our news aggregation engine company.
automatically collects news
from your site and makes it
visible to the community.
Showcase your
products
Publish your Upload your products
and expose them to
marketing collateral buyers who search in
Easily share your success your categories.
stories, case studies, and
white papers with the
community.
13
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206additional digital advertising Options
PDA Online Buyer’s Guide, Newsfeed, and News Update e-newsletter
PDA Online Buyer’s Guide
Advertising
The Buyer's Guide offers prominent display advertising opportunities and bundles to further enhance and
increase your company’s exposure. Contact us to learn how we can put together a bundled advertising
package to ensure you get the maximum
exposure for your budget.
Your ad banner here!
A
A A1 Leaderboard
Header / footer
$4,000 *
Leaderboard package
Located strategically under the search box and also at the Medium
bottom of the page, this prime advertising position provides B Rectangle
the most prominent exposure for your company. content here!
Ad. spec: JPEG, GIF, PNG l 728 x 90 px l Run-of-Site
l Max. size: 40K l Thirteen (13) consecutive weeks
B Medium $3,500
Rectangle
Located in the upper right-hand column of the home page and
on other category results pages, this top location provides
your company with a highly visible and noticeable position to
promote your brand.
Ad. spec: JPEG, GIF, PNG l 300 x 250 px l Run-of-Site
l Thirteen (13) consecutive weeks
Your ad banner here!
A1
14
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206additional digital advertising Options
PDA Online Buyer’s Guide, Newsfeed, and News Update e-newsletter
PDA Online Buyer’s Guide
Search Promotion
The Buyer's Guide offers a variety of high
visibility display advertising opportunities.
Get prominent presence in the categories F
that are most relevant to your company.
E1
E Category Placement
E2
Promote your company in the most relevant category and
make it easier for customers to find you. Three prime
locations are available and the prices listed below are for a
single category. E3
E1 1st Category $1,000 *
Placement
E2 2nd Category $750 *
Placement
E3 3rd Category $500 *
Placement
E4 Premier Category $150 *
Placement
Guaranteed to be in the top 10 in the
category of your choice.
l Per category
E4
F Keyword $200 *
Package
Promote your company in the keywords that customers
are most likely to search. Select up to five keywords under
which your listing will appear. This promotion is reserved
for premium companies.
* All prices are based on fifty-two (52) consecutive weeks.
15
For digital advertising inquiries, please contact: Kristene Richardson, adsales@pda.org, +1 (312) 348-1206Exhibitions and Sponsorships
Exhibitions and Sponsorships
PDA’s wide variety of exhibition and
sponsorship options will give your
company unsurpassed access to the
industry’s “movers and shakers.”
Our virtual and in-person conferences and workshops draw a large global audience
from all sectors of the industry. Exhibiting at or sponsoring one of our events will
open new doors for your business, increase your brand’s visibility, and allow you to
showcase new products and services and engage with highly qualified leads. Find the
conference or workshop that’s right for you, then schedule a meeting with a member
of our Sales team to create the sponsorship and exhibition package that best suits
your business goals.
Sample exhibit/Sponsorship Packages*:
DIAMOND LEVEL
Sponsorship Package Virtual Sponsorship Hybrid - Combine
Face-to-Face and
Virtual Sponsorships
Booth Package Virtual Booth Package XX
Hotel Key Card X
10 Minute Pre-Recorded
Tech Talk Presentation X
One Full Page Color Ad One Full Page Color Ad in Buyer’s
in Buyer’s Guide Guide with URL link to Product Page XX
Embedded Link to Video URL
of your choice XX
Recognition on PDA Website Page X
Recognition in Face-to-Face
Plenary Slides X
Recognition on Event
Platform Page X
10% Discount on Additional 10% discount on Additional
Full Conference Passes Full Access Passes to Event XX
*P
ackages shown do not represent all available options and are subject to change depending on the meeting. For more details on
sponsorship opportunities, contact David Hall at +1 (240) 688-4405 or hall@pda.org.
A
typical Virtual Package includes Event Visibility and two full conference passes, free listing in the Buyer’s Guide and on the
event web page.
16
For booking and inquiries, please contact: David Hall, hall@pda.org, +1 (240) 688-4405Sponsored Webinars and Online Training
Exhibitions and Sponsorships
Leverage PDA content or your company’s
content to capture qualified leads.
PDA has a long history of providing scientific and technical content to the
biopharmaceutical manufacturing industry through its webinars and online training. Now
you can take advantage of the opportunity to sponsor PDA Webinars and online Training to
gain valuable marketing exposure to a captive audience of interested participants.
In addition, we now offer you the ability to share your company’s own content by presenting
a Sponsored Webinar. This offers a powerful way to showcase your expertise while
leveraging direct connections to PDA’s audience.
Here are some of the features available to webinar and training sponsors:
Company logo on promotional materials
Company logo on web pages related to the event
Company logo shown at opening of the event
List of attendees (no emails or telephone numbers)
Listing on PDA Event Calendar
Sponsorship Price
PDA Training Sponsorship $3,500
PDA Webinar Sponsorship $5,000
Sponsored Webinar (your content) $12,000
17
For booking and inquiries, please contact: David Hall, hall@pda.org, +1 (240) 688-4405
For all booking and inquiries please contact: David Hall, hall@pda.org, +1 (240) 688-4405Exhibitions and Sponsorships
2021 PDA exhibition and sponsorship Calendar
Dates event Location
15-17 March 2021 PDA Annual Meeting Virtual Event
8 April 2021 PDA Remote Audits and Inspections Workshop Virtual Event
14-15 April 2021 PDA Visual Inspection Forum Virtual Event
20-21 April 2021 PDA Robotics and Automation Conference Virtual Event
27-28 april 2021 PDA Parenteral Packaging Conference Virtual Event
18-19 may 2021 PDA Quality and Regulations Conference Virtual Event
2021 PDA Novel Vaccine Manufacturing and
25-26 may Virtual Event
Extreme Cold Chain Conference
Dublin, Ireland and
8-9 June 2021 PDA Annex 1 Conference
Virtual Event
Brussels, Belgium and
21-22 June 2021 PDA Virus Conference
Virtual Event
Brussels, Belgium and
23-24 June 2021 PDA Advanced Therapy Medicinal Products Conference
Virtual Event
14-15 September 2021 PDA Biomanufacturing Conference TBD and Virtual Event
16-17 September 2021 PDA Freeze Drying Technology Conference TBD and Virtual Event
september 2021 PDA Asia Pacific Conference Singapore
27-29 september 2021 PDA Regulatory Conference
Washington, DC and
Virtual Event
Washington, DC and
30 september 2021 PDA Data Integrity Workshop
Virtual Event
4 October 2021 PDA Pharmaceutical Microbiology Conference Gothenburg, Sweden
2021 PDA Wearable Injection Devices/
4 October Gothenburg, Sweden
On-Body Delivery Systems Workshop
4 October 2021 PDA Smart Devices and Digital Solutions Workshop Gothenburg, Sweden
Washington, DC and
4-6 October 2021 PDA Endotoxins Workshop
Virtual Event
5-6 October
2021 PDA Universe of Pre-filled Syringes and Gothenburg, Sweden
Injection Devices Conference and Virtual Event
Washington, DC and
7 October 2021 PDA Endotoxins Workshop
Virtual Event
Baltimore, MD and
26-27 October 2021 PDA Advanced Therapy Medicinal Products Conference
Virtual Event
26-27 October 2021 PDA Aseptic Animal Health Conference Virtual Event
October 2021 PDA South Korea Conference South Korea
Current As of 5 february 2021.
Subject to change. For the most current calendar, please visit www.pda.org/calendar
18
For booking and inquiries, please contact: David Hall, hall@pda.org, +1 (240) 688-4405PDA Contacts
Vice President of Sales
David Hall
Tel: +1 (301) 760-7373
Cell: +1 (240) 688-4405
Email: hall@pda.org
Exhibition & Sponsorship Manager - PDA Europe
Christopher Haertig
Tel: +49-30-4365508-23
Email: haertig@pda.org
Manager, Sales administration
Alison Caballero
Tel: +1 (301) 656-5900 ext. 135
Email: caballero@pda.org
exhibition & Sponsorship manager - PDA Asia pacific
Tony Chan
Tel: +65 64965504
Email: chan@pda.org
DIGITAL ADVERTISING SALES, ACCOUNT MANAGER
Kristene Richardson
Tel: +1 (312) 348-1206
Email: adsales@pda.org
PDA Global Headquarters PDA Europe gGmbH PDA Asia Pacific
4350 East West Highway, Am Borsigturm 60 20 Bendemeer Rd,
Suite 600 13507 Berlin #04-02 BS Bendemeer
Bethesda, MD 20814 Germany Centre Singapore 339914
Tel: +1 (301) 656-5900 Tel: + 49 (0) 30 43 655 08-0 Tel: + 65 64965504
www.pda.org www.pda.org/pda-europe www.pda.org
19
For inquiries, please contact: David Hall, hall@pda.org, +1 (240) 688-4405Advertising Policy/Guidelines for Advertising Copy
General Eligibility Requirements for Advertising Guidelines for Advertising Copy
1. P
roducts or services eligible for advertising with
1. The advertisement should clearly identify the
PDA shall be germane to, effective in, and useful
advertiser and should not be deceptive or
to the science and technology of pharmaceutical
misleading.
manufacturing, and shall be commercially
available. 2. L
ayout, artwork, and format should avoid
confusion with editorial content claims of the
2. Products that are prohibited from being marketed
product being advertised. PDA reserves the right
in the United States by the U.S. Food and Drug
to impose the word “advertisement” on ad copy.
Administration (FDA) or any other United States
government agency are ineligible for advertising 3. U
nfair comparisons or unwarranted
with PDA. disparagements of a competitor’s product or
services will not be allowed.
3. P
harmaceutical products for which written ap-
proval of a New Drug Application by the FDA is a 4. A
dvertising copy and photography or artwork
prerequisite for marketing will be eligible for adver- must be of a professional standard.
tising only after such approval has been granted. 5. It is the sole responsibility of the advertiser to
4. C
omplete scientific and technical data comply with all laws and regulations applicable
concerning the product’s safety, operation, to marketing the sales of its products.
and usefulness may be required and must be Acceptance of advertising in PDA publications
furnished to PDA upon request. PDA reserves the will not be construed as a guarantee that the
right to decline advertising for any product that is manufacturer has complied with such laws and
involved in litigation with respect to claims made regulations.
in the marketing of the product. In the event that the space is ordered and new
5. A
book or publication proposed for advertising materials are not received by the closing date, the
may be requested for review so that its eligibility publisher reserves the right to run a previous ad
may be determined. of equal size. No cancellations will be accepted
after the issue or insertion due date. PDA assumes
6. M
iscellaneous products and services not in
no responsibility for errors in copy submitted
the above classifications may be eligible for
by an advertiser or agency representing an
advertising if they satisfy the general principles
advertiser. Changes will be made at the request
governing eligibility for advertising with PDA.
of an advertiser and corrections may be subject
7. Invoices must be paid within 30 days of receipt to additional charges. All advertising is subject to
or a 2% per month late fee will be assessed to approval by PDA, which reserves the right to refuse
the unpaid balance. any advertising for any reason.
8. C
ancellations are not accepted after the issue All packages and prices are subject to change.
insertion material due date. Covers and special
positions cannot be cancelled.
9. The accepted agency rate is 15%. Commission
will be forfeited if advertising invoices are not
paid within 30 days.
10. A
ll advertising rates for the PDA Letter are gross
rates, which are not applicable to event or
conference online advertising.
11. P
DA does not rent or sell its membership lists
to outside organizations.
20
For inquiries, please contact: David Hall, hall@pda.org, +1 (240) 688-4405pda.org/mediakit
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