CEO presentation October 2015
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Investment Highlights Leadership built on strong fundamentals of content ownership and global distribution network 1 A global leader in Indian film entertainment with strong box office market share 2 Large unmatched content library of 3000+ Indian language films and music 3 ErosNow has first mover advantage in the significant digital entertainment opportunity 4 Robust India macro landscape with attractive fundamentals & structural upside 5 Strong revenue growth and solid track record of profitability 6 Deep relationships within talent built over four decades in the business
Content Ownership is Key •Hindi New film mix •Regional Co-production Acquisition Trinity 65-70 films language Pictures each year •International 3,000+ film library ( Pre-sale revenue at Cinemas is only the start, recurring revenue from TV and digial We are strategically positioned as a leader in our segments and able to monetise through channels enhance the revenue model multiple channels globally $ Theatrical TV Syndication Freemium Pay Per View Subscription Advertising Bundled Services
Dominant Box Office Market Share Last 5 years - Leading Market Share in UK & United States(1) 2% Market Share 2011-15 • 3 or 4 out of Top 10 Box office Indian films are Eros Eros 4% 1% International/Ayngaran films every year 6% UTV Motion Pictures • Last 5 years aggregate market share of 40% Yash Raj Films • In 2015 year to date market share of 71% 10% 40% • Note Eros dominance but also fragmentation of rest Reliance Big of the market 14% Entertainment PVT. Ltd. Fox International 23% Viva Ent 2015 - Leading Market Share in UK & United States(1) Market Share 2015 4% Strong release slate: Top 3 so far in 2015 1% 2% Eros International/Ayngaran 8% B4U Network 9% UTV Motion Pictures 5% 71% Yash Raj Films Reliance Big Entertainment PVT. Ltd. $77 m box office $40 m box office $20 m box office worldwide worldwide worldwide (1) Represents market share of all theatrically released Indian language films 2011-2015 (Source: Rentrak)
The Greenlighting Process THE CO-PRODUCTION MODEL THE GREENLIGHTING FUNNEL Content Exclusive variety ownership across of content Run high, low genres and Evaluate script, developed budgets screenplay, and medium genre, director, scenarios based star cast, music, on historical budget, release data and pre- date sales estimates Less upfront talent Ability to co- fee and profit produce high Renegotiate, share after greenlight or quality content recoupment hurdles across languages pass based on risk analysis within portfolio elasticity Ability to tie up Leverage with actor or powerful, long director or any standing relationships talent We won’t greenlight something if it has to be a blockbuster to recoup its investment Disciplined Green-lighting process and the risk-balanced co-production model play a crucial role in sustained profitability of the film slate
Dynamics - Hollywood vs Bollywood PARAMETER HOLLYWOOD BOLLYWOOD Blockbuster Production Budgets $200-$250 million $12-15 million Print & Advertising Budgets $125-$150 million $2-3 million Presales de-risking model Yes but don’t cover cost Cover 70-100% of the cost Domestic vs International share 35% vs 65% 65% vs 35% Market stage Mature. Hit Driven. Growth. Less hit driven. Talent costs High upfront – Gross Points Co-production model Music Industry Separate industry Subset of film industry Screens to population 125 screens to a million people 7 screens to a million people No. of tickets sold Over 1.27 billion tickets Over 4.6 billion tickets Windowing & Holdbacks Prescriptive rigid holdbacks Disruptive windowing (Eros) India Market share Fragmented Eros dominant (over 40%) Studios owning OTT platform None of the major studios own Eros owns ErosNow Hollywood only accounts for 8-11% of Total Indian Box Office mainly driven by large franchise films Learning from the pros and cons of the Hollywood history and building Bollywood which still has a huge upside [6]
Two-year forward slate visibility Over 120 films in various stages of production at any given time. Film name Star Cast (Director) Co-production partner Dhishoom Varun Dhawan, John Abraham Sajid Nadiadwala & Grandson Housefull 3 Akshay Kumar, Jacqueline Fernandes, Rietesh Sajid Nadiadwala & Grandson Deshmukh Rock On 2 Farhan Akshat, Shraddha Kapoor, Arjun Excel Entertainment Rampal Baar Baar Dekho Siddharth Malhotra, Katrina Kaif Excel Entertainment/ Dharma Production Shivaay Ajay Devgn Devgn Films Hera Pheri 3 Akshay Kumar, Sunil Shetty, Paresh Rawal and Feroz Nadiadwala others Welcome to the Jungle Anil Kapoor, Nana Patekar and others Feroz Nadiadwala Singham 3 (Tamil) Suriya Studio Green Untitled (Telugu) Pawan Kalyan Pawan Kalyan Creative Works The above is only a small section of high profile films. It also does not include Trinity films A dominant part of our annual investment in content goes to fund the forward-looking slate. Diversity in mix and portfolio and advance visibility to navigate release dates and pre-sales is key.
Delivering Attractive Growth GROUP REVENUE ($M) GROWTH CAGR Leading market share of Indian language films in India, UK and US 284 Broad, well-established global distribution network 20.0% THEATRICAL Film releases in 50 countries and 25 languages Portfolio approach by film, budget, genre and language Regional language films are a key focus area 66 License film content to content aggregators to reach Cable and Pay TV subscribers 2007 2015 TELEVISION Long-term value in TV syndication from on-going SYNDICATION bundling of library content with new film releases Successful carve out of new window for Erosnow between GROUP EBITDA ($M) GROWTH CAGR theatrical and television 101 9.6% ErosNow rapid roll-out and registered users Music sales from new release film soundtracks and our 49 DIGITAL library catalogue & ANCILLARY SVOD and VOD offerings in international markets (US, UK, Asia, etc) Bundled rights in dubbed markets 2007 2015 Strong financial performance with diversified earnings streams and strong margins
Our markets
Indian Media & Entertainment Market Media & Entertainment Market Projected to Grow at 14%(1) ($ in billions) $32 ’14 – ’19 CAGR $28 $6 19.8% $25 $5 $3 $21 $5 10.0% $3 $19 $4 $3 $6 $16 $3 $6 $3 8.0% $3 $5 $2 $2 $5 $5 $4 $16 $14 $12 $10 $8 $9 15.5% 2014A 2015E 2016E 2017E 2018E 2019E Television Print Film Other (2) (1) Source: FICCI-KPMG Report 2015. Rupees converted to USD at 62.19 (2) “Other” includes radio, music, out of home, animation & VFX, gaming and digital advertising segments
India: High Growth and Attractive Fundamentals A rapidly growing economy…(1) With significant population expansion…(2) Projected GDP Growth CAGR (2014 - 2020) (in billions) Population 12.7% 1.6 1.2 8.1% 7.6% 1 4.3% 4.0% India China Brazil United States United Kingdom 2000 2011 2050 Highly favorable demographics(3) Increasing annual disposable income(4) Median age 38.9 $1,863 36.7 30.7 $1,744 27 $1,616 $1,559 Russia China Brazil India 2012 2013 2014 2015 (1) IMF World Economic Outlook as of April 2015, Nominal GDP corresponding to fiscal year, current price (2) FICCI-KPMG 2014 & 2015 Report (3) CIA World Factbook (5/22/2015) (4) Euromonitor International
Rapid Growth for India’s Film Industry Theatres seeing consistent YoY revenue growth… (1) …with multiplex rollout fuelling growth… (2) ($ in billions) (in thousands) Indian Domestic Theatrical Revenue Multiplexes in India 2.2 2.1 1.9 1.8 1.6 1.5 1.4 1.2 2.1 2.3 1.8 2.0 1.5 1.6 2014 2015E 2016E 2017E 2018E 2019E 2011 2012 2013 2014E 2015E 2016E 2017E 2018E …in a highly underpenetrated market… (3) …with substantial room to increase pricing(4) Theatre screens per million population ($ in USD) Average Admissions Price 125 15.7 85 9.7 57 61 7.9 7 6 4.7 7 1.6 India Germany UK France US India China Brazil Russia US UK Japan (1) FICCI-KPMG Report 2015; Rupees converted to USD at 62.19 (2) CRISIL Research (3) FICCI frames 2014 (4) Magna Global, June 2014, India ticket price represents average ticket price at single screen theatres as of 2013 from company data
Growing Indian Television Market Increasing television household penetration…(1) …is expected to fuel growth in the Indian TV industry(2) TV Household Penetration (%) ($ in billions) 71% 61% $11 $5 $5 $2 2014 2019E 2014A 2019E Total # of Households: 168m 196m Advertisement revenue Subscription revenue Willingness to pay for content…(1) ...is supported by favorable viewing preferences(1) (in millions) Indian Pay-TV subscriber base Percentage of viewing time spent 45% 187 70+% 149 18% 11% 7% 2014A 2019E Hindi GEC + Regional Kids + Music News Movies Channels (1) Source: FICCI-KPMG Report 2015 (2) Source: FICCI-KPMG Report 2015; Rupees converted to USD at 62.19
The explosive digital landscape Internet penetration is still in early stages(1) Strong mobile internet user growth(1) (in millions) Mobile Internet Users in India 90% 87% 457 399 53% 342 46% 286 232 173 19% UK USA Brazil China India 2014E 2015E 2016E 2017E 2018E 2019E India’s digital ad market to reach c$2.8bn by 2020 Mobile advertising to be largest component ($ in millions) Online advertising spend ($ in millions) 2020 share of online ad spend $2,767 Mobile, $858 Social Media, $830 $ 452 Display, $208 FY' 14 FY' 20 Email, $42 Online ad spend as Video, $415 7% 19% Search, $415 % of total ad spend (1) FICCI KPMG Report 2015, and broker research
Looking at India as United Europe : Diverse Range of Indian Languages MAIN LANGUAGE SPOKEN IN INDIA1 POPULATION DENSITY BY REGION1 India/State/Union Population Territory 2011 INDIA 1,210,193,422 Jammu and Uttar Pradesh 199,581,477 Jammu and Kashmir Maharashtra 112,372,972 Kashmir Bihar 103,804,637 Himachal West Bengal 91,347,736 Himachal China China Andhra Pradesh 84,665,533 Pradesh Pradesh Punjab Madhya Pradesh 72,597,565 Pakistan Punjab Pakistan Arunachal Pradesh Uttarakhand Uttarakhand Tamil Nadu 72,138,958 Arunachal Pradesh Rajasthan 68,621,012 Haryana Haryana Sikkim Sikkim Karnataka 61,130,704 Delhi Nepal Delhi Nepal Bhutan Bhutan Gujarat 60,383,628 Uttar Assam Nagaland Uttar Assam Nagaland Rajasthan Rajasthan Orissa 41,947,358 Pradesh Bihar Pradesh Bihar Meghalay Meghalaya Kerala 33,387,677 Manipur a Manipur Bangladesh Bangladesh Jharkhand 32,966,238 Tripura Tripura Jharkhand Jharkhand Assam 31,169,272 West Mizoram West Mizoram Gujarat Madhya Gujarat Madhya Punjab 27,704,236 Bengal Myanmar Bengal Myanmar Pradesh Pradesh Chhattisgarh 25,540,196 Chhattisgarh Chhattisgarh Harayana 25,353,081 Kannada Orissa Orissa NCT of Delhi 16,753,235 Hindi Maharashtra Daman and Diu Maharashtra Jammu & Kashmir 12,548,926 Daman and Gujarati Diu Uttarakhand 10,116,752 Marathi Himachala Pradesh 6,856,509 Konkani Tripura 3,671,032 Andhra Pradesh Bengali Andhra Pradesh Meghalaya 2,964,007 Oriya Manipur 2,721,756 Goa Kashmiri Goa Nagaland 1,980,602 Assamese Goa 1,457,723 Karnataka Pondicherry Nissi/Daffla Karnataka Pondicherry Arunachal Pradesh 1,382,611 Ao Pondicherry 1,244,464 Tamil Manipuri Tamil Mizoram 1,091,014 Nadu Khasi & Garo Nadu Chandigarh 1,054,686 Tamil POPULATION Sikkim 607,688 Kerala Kerala 10 000 000 AND BELOW Malayalam Andaman & Nicobar 10 000 001 – 25 000 000 379,944 Punjabi 25 000 001 – 50 000 000 Islands Sri Lanka Telegu 50 000 001 – 100 000 000 Dadra & Nagar Haveli 342,853 Mizo 100 000 001 AND ABOVE Daman & Diu 242,911 Lakshadweep 64,429 2010A 2011A 2012A 2013A 2014A CAGR 2015E 2016E 2017E 2018E 2019E Average GDP per RealGDP2 capita (US$) 1,417 1,503 1,481 1,487 1,631 4.8% growth 6.4% 6.5% 6.6% 6.7% 6.7% 6.6% Despite the wide range of dialects spoken, more than 40% of the population speaks Hindi, but sizeable markets still exist in other regional markets Source: World Bank 1. 2011 India Census 2. International Monetary Fund, World Economic Outlook Database, October 2014
The Big Regional Opportunity Language No. of films Top Grossing Film Worldwide Box Typical Typical released in Office INR & Production Print & 2014 USD Budgets Advertising Hindi 141 PK 735 cr ($115m) $ 12 -15m $3.0m Tamil 203 Enthiran 283 cr ($44.2m) $ 10 -12m $0.7m Telugu 113 Bahubali 600 cr ($94m) $ 8 – 10m $0.5m Kannada 118 Aptharakshasa 55 cr ($8.6m) $ 4 – 5m $0.2m Malayalam 151 Drishyam 75 cr ($11.7m) $ 1.5 – 2.5m $0.2m Marathi 56 Lai Bhari 40 cr ($6.2m) $ 1 – 2m $0.2m Bengali 68 Chander Pahar 15 cr ($2.3m) $ 0.5 – 1m $0.1m Punjabi 41 Chaar Sahebzaade 70 cr ($11m) $ 1.5 – 2.5m $0.2m Others 101 Over 1,000 films are released in The box office numbers suggest these are not Varying Budgets. Low P&A. High India each year across languages niche films. Contributions are significant Margins and Presales In the context of shortage of theatres, the Regional strategy adds scale, market share and margins without cannibalization
Demand for Indian Content Outside of India 1.0M 2.7M Europe 4.5M 196M SELECTED TARGET Pakistian’s GROWTH MARKETS Population² Germany Russia China Japan Korea Taiwan 1.2B Indonesia India’s Population of Overseas Indians Population² Established Distribution Markets Developing + Recently Opened Markets 0.5M GLOBAL OPPORTUNITY EXPANDING INTERNATIONAL MARKETS Global demand for Bollywood content Significant demand in Europe and Southeast Asia Large South Asian diaspora Arrangement with local distributors to target theatrical, TV and DVD releases Opportunities from technology penetration and proliferation of distribution channels Attractive and sizeable international market across 50+ countries¹ Source: Eros Corporate Presentation (February 2015), FY 2015 20-F, Ministry of Overseas Indian Affaires 1. The Migration and Remittances Factbook 2011 2. CIA World Factbook
The magic of the “Dubbed” Markets 25 Different genres and stars Digital or different have appeal in different bundled markets languages These dubbed markets are already watching 50 Hollywood films curated different Theatrical in local language and countries now its Bollywood’s turn. There are over 200 different Dubbed relationships across markets. Deals can vary from $0.5 m to Television or $5m. Deals designed to subtitled encourage local distributors to open market for Bollywood. Goal is for international markets to contribute 65-70% of Revenue and EBITDA at superior margins of a much larger pie… much like Hollywood. [ 19 ]
New International markets eg. China China $4.8 Billion 34% 23,600 600 Chinese Movie Market 2013-2014 growth Total Screens in 2014 Films produced in 2014 Rest of the world Global demand for Bollywood content , especially in Europe and Southeast Asia Large South Asian Diaspora Arrangement with local distributors across the global to target theatrical, TV and DVD releases Already well established in Germany, Russia, China, Japan, Korea, Taiwan, Indonesia
Influential Partnerships Secured in China Shanghai Film China Film Group Group Fudan Corporation Corporation University Co-produce Eros to license Explore exploitation Fudan’s IP for motion picture, of IP rights owned remakes or co- Tang Xuan Zang, by both companies productions in India starring China’s and develop / most popular and Eros to gain produce / multi-faceted publishing licenses distribution films in actor, Huang for strategic film both India & China Xiaoming distribution in China [ 21 ]
A digital transformation
The ErosNow Phenomenon CONTENT, PRODUCT, TECHNOLOGY, MARKETING, DISTRIBUTION, ANALYTICS, THE FASTEST GROWING Media Content ONLINE BOLLYWOOD NETWORK OFFERING A Interactive Technology Services UNIQUE ONE-STOP- SHOP ENTERTAINMENT TO OVER 30 MILLION REGISTERED USERS Affiliate Programmes Data & Analytics WORLDWIDE User Acquisition Advertising & Brand Partnerships OWNERSHIP OF CONTENT IS A KEY UNIQUE COMPETITIVE ADVANTAGE Source: Registered users as of 30th Sep 2015
Outlook
3 Pillars of Growth & Profitability 1. SCALE THE FILM SLATE Scale film slate from 65 films a year to 250 films a year including Hindi and regional as well as international co-productions and crossover films 2. EXPAND INTO NEW INTERNATIONAL MARKETS Expand into new markets such as China, Japan, South Korea, South America, Middle East and Europe to curate Indian films in local language as well as co-productions with local market leaders 3. MAXIMISE THE FULL POTENTIAL OF THE DIRECT TO CONSUMER EROSNOW BUSINESS Garner over 100 million registered users for ErosNow and upsell premium subscriptions to the large base. Expand to gaming, e-commerce and other synergistic domains to monetize the large base beyond entertainment [ 25 ]
Important notice and disclaimer These materials contain statements that reflect Eros International PLC’s (the “Company”) beliefs and expectations about the future that constitute “forward – looking statements” as defined under U.S. federal securities laws. In some cases, these forward-looking statements can be identified by the use of forward-looking terminology, including the terms “believes”, “estimates”, “forecasts”, “plans”, “prepares”, “projects” “anticipates”, “expects”, “intends”, “may”, “will” or “should” or, in each case, their negative or other variations or comparable terminology, or by discussions of strategy, plans, objectives, goals, future events or intentions. These forward-looking statements include all matters that are not historical facts. They appear in a number of places throughout this presentation and include, but are not limited to, statements regarding the Company’s intentions, beliefs or current expectations concerning, among other things, the Company’s results of operations, financial condition, liquidity, prospects, growth, strategies, business development, the markets in which the Company operates, expected changes in the Company’s margins, certain cost or expense items as a percentage of the Company’s revenues, the Company’s relationships with theater operators and industry participants, the Company’s ability to source film content, the completion or release of the Company’s films and the popularity thereof, the Company’s ability to maintain and acquire rights to film content, the Company’s dependence on the Indian box office success of its films, the Company’s ability to recoup box office revenues, the Company’s ability to compete in the Indian film industry, the Company’s ability to protect its intellectual property rights and its ability to respond to technological changes, the Company’s contingent liabilities, general economic and political conditions in India and globally, including fiscal policy and regulatory changes in the Indian film industry and other factors discussed in the Company’s public filings. By their nature, forward-looking statements involve known and unknown risk and uncertainty because they relate to future events and circumstances. Forward-looking statements speak only as of the date they are made and are not guarantees of future performance and the actual results of the Company’s operations, financial condition and liquidity, and the development of the markets and the industry in which the Company operates may differ materially from those described in, or suggested by, the forward-looking statements contained in these materials. The forward-looking statements in this presentation are made only as of the date hereof and the Company undertakes no obligation to update or revise any forward-looking statement, whether as a result of current or future events or otherwise, except as required by law or applicable rules. In addition, even if the results of operations, financial condition and liquidity, and the development of the markets and the industry in which the Company operates are consistent with the forward-looking statements contained in these materials, those results or developments may not be indicative of results or developments in subsequent periods. A number of factors, many of which are beyond the Company's control, could cause results and developments to differ materially from those expressed or implied by the forward-looking statements. The Company has filed a Registration Statement on Form F-1 with the U.S. Securities and Exchange Commission, which includes (under the caption “Risk Factors”) information concerning the factors that could cause the Company’s results to differ materially from those contained in the forward-looking statements. You may obtain a copy of this document by visiting EDGAR on the SEC website at www.sec.gov.
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