2020 SPONSORSHIP OPPORTUNITIES - PRESENTED BY - Portland Cocktail ...

2020 SPONSORSHIP
 OPPORTUNITIES

  PRESENTED BY

PORTLAND COCKTAIL WEEK: DETAILS

WHEN:                  WHERE:
NOVEMBER 8-13, 2020    PORTLAND, OREGON
WHO:
11,000+ HOSPITALITY PROFESSIONALS, INCLUDING
THE 384 ACCEPTED STUDENTS.

PORTLAND COCKTAIL WEEK ATTENDEES
Portland Cocktail
Week reaches
bartenders in every
corner of the US.
With programs like
the Bartender
Showcase, we are
able to ensure
participation from
across the country.
While we do see great
geographic diversity, our
top markets are: Los Angeles,
San Francisco, Seattle, New York,
Chicago and Texas.

PORTLAND COCKTAIL WEEK TIMELINE
DECEMBER 25    PORTLAND COCKTAIL WEEK SAVE THE DATE GOES OUT
     APRIL 1   APPLICATIONS SENT TO LUSH LIFE’S MAILING LIST
     MAY 10    VARSITY TEAM ANNOUNCED
    JUNE 25    APPLICATIONS CLOSE
    JULY 25    SHOWCASE BARTENDERS ANNOUNCED
    JULY 25    CLASS OF 2019 ANNOUNCED
   AUGUST 1    COURSEWORK FINALIZED
SEPTEMBER 1    ALL EVENTS FINALIZED
  OCTOBER 1    COURSEWORK AND SCHEDULE SENT TO STUDENTS

SPONSORSHIP OPPORTUNITIES

EDUCATION   FIELD TRIPS   BAR BUILD   EVENTS

EDUCATIONAL SPONSORSHIPS
During the day, Portland Cocktail Week offers classes tailored to five specific career
focuses for hospitality professionals called Majors. Attendees apply for one of 64 spots
in each Major, and the Portland Cocktail Week Team selects those candidates who are
most deserving. Along with the 384 Attendees selected for the program, Portland
Cocktail Week makes festival passes available for all other members of the trade who
wish to audit classes and attend events all at low/no cost.
Portland Cocktail Week does not allow sponsorship of specific courses, but a number of
sponsorships are available during the day including: Majors, Minors, Lunch, Field Trip
Sponsorships and Exhibition Floor Space.

MAJOR SPONSORSHIP
WHAT IS A MAJOR?

• 64 Students in Each Major
• Students Vetted by PDXCW Staff
• Classes Focused on Six Career
  Paths in Hospitality Industry
• Six Majors
   - Bartending & Hospitality
   - Bar Ownership
   - Bar Management & Leadership
   - Science and Technology
   - Consulting
   - Anti Waste

MAJOR SPONSORSHIP
WHAT IS INCLUDED?

                    • Communication before and after
                      the event with your 64 Students
                      (along with gifting opportunities)
                    • Ability to brand and decorate
                      rooms where your classes will
                      be held (2-3 rooms).
                    • Major Dinner from 6-9PM on
                      the first full day of the event (11/9)
                    • Inclusion in all printed and
                      digital materials
                    • One Guaranteed Class
                      Livestreamed on Portland
                      Cocktail Week Facebook

MINORS:
SEXUAL ASSAULT PREVENTION AND PERSONAL FINANCE

Portland Cocktail Week
hosts Minor classes each
afternoon that give all
students the opportunity to
explore topics that directly
impact their personal and
professional growth. 2019
Minors included Green Dot
Bystander Intervention
Training, Personal Finance,
Health and Wellness and
Entreprenuership.

MINORS:
SUPPORTING A HEALTHY LIFESTYLE
                                 Healthtender, helmed by Amie
                                 Ward, will lead training sessions
                                 each      morning   before    classes
                                 intended to get our students up and
                                 moving while also offering tools and
                                 solutions for maintaining a healthy
                                 lifestyle. From stretching to diet,
                                 Healthtender     will   make     sure
                                 students at every fitness and health
                                 level will have the resources they
                                 need to get moving in the right
                                 direction. Supporting this program is
                                 available for sponsorship on a daily
                                 and weekly basis.

EXHIBITS
The Exhibition Floor is where
students congregate in
between classes and where
Bartender Pass holders spend
their time during the day.
Brand partners reserve a 5x10,
10x10 or 20x10 space* in the
venue where they can share
their product, tell their story
and provide education or
entertainment for our guests.
* Custom spaces are also available.
  Please inquire.

CAREER COUNSELING
A key component of Portland Cocktail Week is mentorship. Each morning of classes, we match
students and mentors based on their mutual interests for hour long Career Counseling sessions.

These sessions are often cited as a highlight for our students and are invaluable as they strive to
grow in the hospitality industry. Mentors have also found employees and friends through this
program. Sponsors will have the opportunity to gift to both mentors and students, provide coffee
and breakfast for these sessions and will be recognized in the space (which can be branded) and
in all digital and printed materials.

FIELD TRIPS
Learning doesn’t just happen in
the classroom. At Portland
Cocktail Week, we encourage our
partners to think beyond the four
walls of the classroom and
develop programming which
highlights their brand while
offering an experience or class
that can help our students grow.
Five Field Trips will be available
for sponsorship in 2019. And
should be tailored for 20-60
students.

EVENT SPONSORSHIP OPPORTUNITIES
After a long day of classes, we invite our
guests to relax and network at thoughtful
events hosted by our partners. Every
night, we follow a similar pattern:
 5-7 PM - Happy Hour
 7-9 PM - Dinner Event
 9-12 AM - Headline Event
We add After Parties on Wednesday and
Thursday from 12-2AM once classes have
wrapped.
Along with open time slots, a few favorite
events will be making their return.

BROWN & BALANCED COOKOUT
What: Brown And Balanced is a series of pop up bar events that were created to celebrate African
American Bartenders and other bartenders of color to showcase our abilities in behind the bar.
These events are tailored to show the African American and multicultural influence on the spirit
industry through creative cocktails, music and food. The Cookout is the culmination of a year of
events which brings food, music and culture into the mix.
When: November 8 from 12-5PM

LUNCH SPONSORSHIP
Here, you'll host a captive audience of 450+ guests on site for lunch. You can choose to work with
the catering team at the World Trade Center, who can make just about any food you like, or
bring in lunch from a Portland favorite. In addition to the food, you provide the cocktails and any
activities or brand education you'd like to host for our guests!

YEARBOOK
What: During this two hour event, our students will endeavor to put
together an entire yearbook’s worth of photos by using props, backdrops,
green screens and school scenes all while enjoying delicious cocktails.
When: November 11 from 7-9PM

BAR BUILD
What: The Bar Build challenges 40 students to team up and build four separate bar
concepts from drinks to marketing to execution in 8 hours. These teams will have to
present to experts on each element of their concept, and in the end one team will
emerge victorious.
When: November 11 from 7-9PM

BARTENDER SHOWCASE
What: Bartenders from all over the United States converge in Portland for PDXCW. To make the
most of the geographic diversity present, we ask one bartender from each of 25 major cities to
show us what their scene is all about. This event is the only event open to the general public and
consumers.
When: November 12th from 9PM-12AM

VARSITY SQUAD
How do all of these amazing classes and events come together? The Varsity Squad. In following with
the school theme at Portland Cocktail Week, the support team of event focused bartenders who
make the conference run is called the Varsity Team. This group works directly with Lush Life on every
aspect of the event, which ensures they are learning all aspects of event planning from
transportation to liquor control to guest management. Supporting this team offers you direct access
to a group of talented rising stars in the bar industry through hosting them for breakfast, dinner, or
special activities.

2020 EARLY PRICING
• Majors (8 Classes and Brand Dinner): $30,000
• Minors:                              $10,000
• Exhibition 20x10:                    $25,000
• Exhibition 10x10:                    $10,000
• Exhibition 5x10:                     $ 7,500
• Breakfasts:                          $ 3,000
• Lunches:                             $ 5,000
• Field Trips:                         $ 3,500
• Brown & Balanced:                    $ 7,500
• Welcome Party:                       $13,500
• Happy Hours:                         $10,000   After 3/2/2020:
• Dinners:                             $17,000   List Price + 10%
• Headline Events:                     $25,000   After 5/4/2020:
• MashUps:                             $ 5,500   List Price + 25%

CONTACT:
    LINDSEY JOHNSON
lindsey@lushlifeproductions.com
      BRITANY LEACH
britany@lushlifeproductions.com