2019 Media Kit - Craveable Carolinas
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2019 Media Kit
ALL ABOUT US
MEDIA KIT // CRAVEABLE CAROLINAS.COM
About Us
Craveable Carolinas™ is a magazine focused on sharing the
Carolina experience through food, drink, and travel at home
and beyond. Life is supposed to be an adventure ….
FOOD
Whether we are visiting a local stalwart, exploring an exciting new
concept or sharing stories on a Southern specialty dish, we bring a unique
perspective and obvious passion for culinary treasures. Our culinary pieces
dive beyond taste into texture, feeling, experience, and the stories of the
people who give the dishes life; either present day or in our history.
DRINK
Wine, beer, and cocktails share the spotlight in every issue. We find
the finest varietals and the vintners who produce them. Brewers
and mixologists tell their stories to us by their unique creations and
personal tales for the fresh editorial pieces we bring our audience.
TRAVEL
It is not the destination, but the journey that gives us that
pure feeling of adventure. We know this better than anyone
and showcase this in all our exclusive travel pieces.
We deliver the best in food, drink, and travel in the Carolinas
and beyond. We would love for you to be a part of it!
CRAVEABLE CAROLINAS.COM \\ MEDIA KIT
OUR READERS
MEDIA KIT // CRAVEABLE CAROLINAS.COM
Readers
GENDER CIRCULATION
Slightly more women 12,000 (and growing)
AGE
35 to 65+ DISTRIBUTION
300 locations (and growing)
Charlotte Metro area, including
Charlotte Center City,
South Charlotte, Matthews,
EDUCATION Huntersville, and York County
College educated
AVERAGE HHI
$80,000 - $125,000+
MARITAL STATUS
For a complete listing of locations, please visit
Married with children craveablecarolinas.com/locations.
CRAVEABLE CAROLINAS.COM \\ MEDIA KIT
CRAVEABLE CONTENT
MEDIA KIT // CRAVEABLE CAROLINAS.COMContent
JANUARY/FEBRUARY
Design
Restaurant & Hotel Aesthetics | Architectural Getaway
MARCH/APRIL
Urban
Flavor Fusion | Urban Getaway
MAY/JUNE
The Coast
Savoring Seafood | Beach Getaway
JULY/AUGUST
Mountains
Fireside Flavor | Mountain Getaway
SEPTEMBER/OCTOBER
Gameday Spirit
Stadium Food & Tailgating | Gameday Getaway
NOVEMBER/DECEMBER
Winter Heritage
Southern Essentials | Cozy Getaway
CRAVEABLE CAROLINAS.COM \\ MEDIA KITADVERTISING RATES
MEDIA KIT // CRAVEABLE CAROLINAS.COMRates
AD SIZE RATE
Back Cover Full Page* $3,000
Two-Page Advertorial* $3,000
Premium Full Page* (Inside front cover and page 3) $2,400
Inside Full Page* $1,800
1/2 Page Vertical & Horizontal $1,200
1/3 Page $900
1/4 Page $575
Hot & New** (Photo and up to 100 words) $350
Digital Ad Banner $250
* Digital Ad Banner included with purchase
** Hot & New is your opportunity to announce new products, openings & offerings
NEED US TO HELP CREATE YOUR AD?
Craveable Carolinas will provide production ads (where you provide all final text and
images) for a one-time fee of $150 for a ¼ page or smaller and $250 for ½ page or
larger. Agency ads (where we help you with text and images) are also available and must
be estimated on a case-by-case basis. Necessary materials for ad production include the
following: logo and relevant images (must prove copyright) at 300 dpi resolution in .tiff,
.jpg, .eps, .psd or similar format; all final related text and company information (e.g., tag
line, address, phone number, call to actions, etc.).
For more information,
Contact your individual sales rep (listed below) or email us at
advertising@craveablecarolinas.com.
PUBLISHER ADVERTISING SALES ADVERTISING SALES
Wendy Dimitri Caroline Wells Linda Seligman
Wendy@craveablecarolinas.com Caroline@craveablecarolinas.com Linda@craveablecarolinas.com
704.617.0966 803.417.9096 704.904.8249
CRAVEABLE CAROLINAS.COM \\ MEDIA KITAD SPECIFICATIONS
Print Ad Specifications
1/4 PAGE HOT 1/2 PAGE 1/3
FULL PAGE & NEW VERTICAL PAGE
• Trim size (green area; 3.5” x 4.625”
elements outside 2.25”
3.5” x 9.5” x 9.5”
this will be trimmed)
- 8.5 x 10.875”
• Live area (white line; no
critical elements outside
1/2 PAGE HORIZONTAL
this line, or they may be
trimmed) - 8.125” x 10.5”
7.25” x 4.625”
• Bleed size (gray area;
allows graphics to bleed
past the trim size)
- 8.75” x 11.125”
All ads must be submitted in digital format. All files must be CMYK and submitted as a high‑resolution
PDF. Ads that are not press ready will not be accepted or will incur additional charges to prepare for
print. PDF file and all embedded graphics should be 300 dpi. All fonts must be embedded. All colors
are CMYK, no spot colors or RGB colors. Ads containing colors other than CMYK will be converted and
resaved as CMYK PDF files. Please see information above for proper ad sizes and specs for bleed ads.
COMMON AD PROBLEMS TO AVOID
Please check your ad for these errors before uploading.
Incorrect dimensions Low-resolution images
Text outside the live area Images not converted to CMYK
Non-bleed ads that bleed (and vice versa) Spot color/PMS used in the color space
UPLOAD DIGITAL ADS/MATERIALS ONLINE.
Visit www.craveablecarolinas.com/adportal.
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