2019 EXHIBITOR BROCHURE - RC Show
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7 4 T H E D I T I O N · B U S I N E S S S U S TA I N A B I L I T Y 2019 EXHIBITOR BROCHURE FEB. 24-26, 2019 | ENERCARE CENTRE, EXHIBITION PLACE, TORONTO CONNECT & GROW YOUR BUSINESS AT CANADA’S LARGEST FOODSERVICE TRADE EVENT RESERVE YOUR SPACE ONLINE AT RCSHOW.COM
RC Show is the foodservice and hospitality event, bringing the industry together to shop, taste, learn, connect and grow your business. SHOWCASE YOUR FULL PRODUCT LINE-UP AND CONNECT WITH BUYERS FROM CANADA’S TOP FOODSERVICE COMPANIES RC Show is the place to gather quality leads, make direct sales, build brand awareness and network with key decision makers. Our attendees come to research and shop the latest food and beverage products, services, furnishings, equipment and more. The RC Show experience includes: • 1,000 Exhibits and 700+ Brands 74 YEARS RUNNING — SINCE 1945 • Full Roster of Expert Speakers • Executive Leadership Conference • Competitions, Tastings and Demos • Networking Events ATTENDANCE GREW BY +15% • Culinary Engagements FROM RC SHOW 2017
ENGAGE WITH CANADA’S $85-BILLION FOODSERVICE AND HOSPITALITY INDUSTRY RC Show puts you in front of the top players in one of Canada’s key and growing economic sectors: • 1.2 million Canadians employed • 127,000 restaurants, bars and caterers represented • $25 billion in food, beverage and products purchased annually • 22 million daily visits to restaurants, hotels, institutions and cafés Connect with 18,000+ hospitality professionals, restaurateurs and buyers 84% of top 100 Canadian foodservice companies 20% corporate-owned chain operators 64% independent operators 70% licensed establishments WE CONNECT YOU WITH NEW & EXISTING CUSTOMERS MEET THE BUYER PROGRAM CUSTOMIZED SPONSORSHIP Pre-book meetings with Elevate your brand through prospective buyers using our industry events and on-site online scheduling tool. activation opportunities. EXHIBITOR GUEST PACKAGES MEDIA OPPORTUNITIES Connect with your current and Showcase your brand with our prospective buyers by inviting product highlight package and them as your guest. across Restaurants Canada’s multimedia platform.
YOUR CLIENTS 82% of attendees make or ATTEND & SHOP influence purchasing decisions AT RC SHOW BUSINESS CATEGORIES IN ATTENDANCE TYPES OF ATTENDEES 5 % 3% OTHER 3,119 OWNERS, OPERATORS BAR/NIGHTCLUB 10% 2,272 PRESIDENTS, VPS, EXECUTIVES, DIRECTORS CATERER, CONTRACT FOODSERVICE 23% TABLE SERVICE 2,458 CHEFS, BAR CHEFS, 10% SOUS CHEFS 2,806 RECREATIONAL CLUB, HOTEL MANAGERS, SUPERVISORS 20% 14 % WHOLESALER, DISTRIBUTOR 562 PURCHASING AGENTS, BUYERS INSTITUTIONS 15% QUICK SERVICE, BAKERY, CAFE 650 INDUSTRY CONSULTANTS REASONS FOR ATTENDING 97% would recommend RC Show to a colleague or coworker 82% SEE NEW PRODUCTS AND MEET NEW SUPPLIERS 93% were satisfied with their RC Show 2018 experience 76% PICK UP NEW IDEAS All statistics are based on RC research, RC Show registration, 53% SEE MANY COMPANIES AT THE SAME TIME 46% attendee and exhibitor surveys. INDUSTRY NETWORKING
RC SHOW 2019 FLOOR PLAN BOOTH RATES PER 10’X10’ (100 SQ. FT.) STANDARD $2,599 +HST BULK (8+) $2,399 +HST 250,000 SQ. FT. OF PRODUCTS & SERVICES RC MEMBER FEE* + $500 +HST Featuring food and beverage products (50%), CORNER PREMIUM + $299 +HST equipment (15%), furnishings, supplies, technology (35%) and more! WHAT’S INCLUDED: 8’ back drape, 3’ side draped rail, 6 exhibitor badges (per 10’x10’), material handling/drayage, as well as a listing on the website and RC CURATED PAVILIONS & FEATURES Show Guide (must be registered before Dec. 31, 2018). Flooring/Carpet is mandatory and not included with booth. The show floor is optimized for attendees *All exhibitors are required to be Restaurants Canada members. with themed pavilions and feature areas of $500 RC member fee will activate your membership. The fee will not be top trending product categories. applied to current members. TOP BUSINESSES IN ATTENDANCE AT RC SHOW 2018 A&W Canada Joey’s Franchise Group SIR Corp Aramark Mandarin Restaurant Franchise Sodexo Canada Boston Pizza Mary Brown’s St. Louis Franchise Burger King McDonald’s Canada St. Michael’s Hospital Casino Rama MTY Food Group Starbucks Coffee Canada Chairman’s Brands Nando’s Starwood Hotels & Resorts Worldwide Earls Restaurants Niagara Casinos Summit Food Service - Colabor Fairmont Hotels & Resorts Pizza Nova Sysco Canada Four Seasons Hotels & Resorts Pizza Pizza The Firkin Group of Pubs Gordon Food Service Recipe Unlimited (formerly CARA) The Keg Steakhouse & Bar Granite Club Restaurant Brands International University of Toronto Hilton Hotels & Resorts Ryerson University Yum! Brands
“To tell you the truth, it’s the most VALUABLE trade show of the year for us. It gave us the best business relationship building opportunities.” Joshua Linde, Co-Founder & National Director of Sales WALTER CRAFT CAESAR MIX “Days after the event, we signed our first distribution agreement, taking our business to the NEXT LEVEL!” Mitchell Stern, Marketing Director STATION COLD BREW “In three days of exhibiting, I received TREMENDOUS market exposure and saved so much time.” Nick Singh, Owner UNIVERSAL MISTING SYSTEMS INC. RC SHOW CONTINUES TO GENERATE NATIONAL BUZZ FOR YOUR BRANDS By harnessing the power of strategic digital, print and media partner campaigns, RC Show provides you with invaluable market exposure. Past editions have been highlighted across countrywide print and television platforms — from The Globe and Mail to Breakfast Television. 47M+ total media impressions 10M+ campaign impressions 222K+ campaign emails sent 188 media in attendence 950K+ social media impressions 297 stories across Canada #1 Twitter trend in Toronto 24 top influencers at pre-show media event
EXPERIENCE TORONTO As Canada’s economic capital with a multicultural population of 2.8-million people, Toronto offers visitors an array of business and tourism opportunities. VISIT RCSHOW.COM/TRAVEL FOR FLIGHT & HOTEL DISCOUNTS New this year: Book your stay at Hotel X Toronto, located across from Enercare Centre, and enjoy resort-style amenities, exquisite dining and extraordinary views. RC HOSPITALITY WEEK EVENTS // INDUSTRY NETWORKING & EDUCATION OPENING NIGHT RECEPTION RC LEADERSHIP CONFERENCE SUN, FEB. 24 MON, FEB. 25 TOP-TO-TOP RECEPTION INDUSTRY NIGHT OUT BREAKFAST WITH CHAMPIONS MON, FEB. 25 MON, FEB. 25 TUES, FEB. 26 EXHIBITING AT RC SHOW GIVES YOU ACCESS TO BENEFITS ALL-YEAR ROUND All exhibitors will automatically become Restaurants Canada members. A few of your member benefits includes: • Cost-saving programs for your business • Cutting-edge industry research and insights • Member-only advertising and activation rates • Two tickets to RC Show When you exhibit with Restaurants Canada, you’re supporting the future of the industry. We reinvest funds raised into advocacy, research and services to not only help foodservice professionals succeed, but grow. Visit restaurantscanada.org/membership for more info.
SOLD OUT IN 2018 LIMITED AVAILABILITY FOR 2019 BOOKINGS IF YOU’RE IN THE BUSINESS, RC SHOW IS YOUR EVENT! RESERVE YOUR BOOTH BY NOV. 30, 2018 FOR A CHANCE TO WIN A $5,000 MARKETING PROMO PACKAGE USE THE BOOKING CODE: RCS2019 GROW YOUR BUSINESS TODAY 1-800-387-5649 [ext. 7469] theshow@restaurantscanada.org rcshow.com @ RESTAURANTSCANADA @ RESTAURANTSCA #RCSHOW19
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