2019 EXHIBITOR BROCHURE - RC Show
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7 4 T H E D I T I O N · B U S I N E S S S U S TA I N A B I L I T Y
2019 EXHIBITOR BROCHURE
FEB. 24-26, 2019 | ENERCARE CENTRE, EXHIBITION PLACE, TORONTO
CONNECT & GROW YOUR BUSINESS AT
CANADA’S LARGEST FOODSERVICE TRADE EVENT
RESERVE YOUR SPACE ONLINE AT RCSHOW.COM
RC Show is the foodservice and hospitality event,
bringing the industry together to shop, taste,
learn, connect and grow your business.
SHOWCASE YOUR FULL PRODUCT
LINE-UP AND CONNECT WITH
BUYERS FROM CANADA’S TOP
FOODSERVICE COMPANIES
RC Show is the place to gather quality leads,
make direct sales, build brand awareness and
network with key decision makers.
Our attendees come to research and shop the
latest food and beverage products, services,
furnishings, equipment and more.
The RC Show experience includes:
• 1,000 Exhibits and 700+ Brands
74 YEARS
RUNNING — SINCE 1945
• Full Roster of Expert Speakers
• Executive Leadership Conference
• Competitions, Tastings and Demos
• Networking Events ATTENDANCE GREW BY
+15%
• Culinary Engagements
FROM RC SHOW 2017
ENGAGE WITH CANADA’S $85-BILLION
FOODSERVICE AND HOSPITALITY INDUSTRY
RC Show puts you in front of the top players in one of
Canada’s key and growing economic sectors:
• 1.2 million Canadians employed
• 97,000 restaurants, bars and caterers represented
• $25 billion in food, beverage and products
purchased annually
• 18 million daily visits to restaurants, hotels,
institutions and cafés
Connect with 18,000+ hospitality
professionals, restaurateurs and buyers
84% of top 100 Canadian foodservice companies
20% corporate-owned chain operators
64% independent operators
70% licensed establishments
WE CONNECT YOU WITH NEW & EXISTING CUSTOMERS
MEET THE BUYER PROGRAM CUSTOMIZED SPONSORSHIP
Pre-book meetings with Elevate your brand through
prospective buyers using our industry events and on-site
online scheduling tool. activation opportunities.
EXHIBITOR GUEST PACKAGES MEDIA OPPORTUNITIES
Connect with your current and Showcase your brand with our
prospective buyers by inviting product highlight package and
them as your guest. across Restaurants Canada’s
multimedia platform.
YOUR CLIENTS
82%
of attendees make or
ATTEND & SHOP influence purchasing
decisions
AT RC SHOW
BUSINESS CATEGORIES IN ATTENDANCE TYPES OF ATTENDEES
5 % 3%
OTHER 3,119 OWNERS, OPERATORS
BAR/NIGHTCLUB
10% 2,272 PRESIDENTS, VPS,
EXECUTIVES, DIRECTORS
CATERER, CONTRACT
FOODSERVICE 23%
TABLE SERVICE
2,458 CHEFS, BAR CHEFS,
10%
SOUS CHEFS
2,806
RECREATIONAL
CLUB, HOTEL MANAGERS, SUPERVISORS
20%
14 %
WHOLESALER,
DISTRIBUTOR 562 PURCHASING AGENTS,
BUYERS
INSTITUTIONS
15%
QUICK SERVICE,
BAKERY, CAFE
650 INDUSTRY CONSULTANTS
REASONS FOR ATTENDING
97% would recommend RC Show
to a colleague or coworker
82% SEE NEW PRODUCTS
AND MEET NEW SUPPLIERS
93% were satisfied with their
RC Show 2018 experience
76% PICK UP NEW IDEAS
All statistics are based on RC research, RC Show registration,
53% SEE MANY COMPANIES
AT THE SAME TIME
46%
attendee and exhibitor surveys.
INDUSTRY NETWORKING
RC SHOW 2019 FLOOR PLAN
BOOTH RATES PER 8’X10’ (100 SQ. FT.)
STANDARD $2,599 +HST
BULK (8+) $2,399 +HST
250,000 SQ. FT. OF PRODUCTS & SERVICES
RC MEMBER FEE* + $500 +HST
Featuring food and beverage products (50%),
CORNER PREMIUM + $299 +HST equipment (15%), furnishings, supplies,
technology (35%) and more!
WHAT’S INCLUDED:
8’ back drape, 3’ side draped rail, 6 exhibitor badges (per 8’x10’),
material handling/drayage, as well as a listing on the website and RC CURATED PAVILIONS & FEATURES
Show Guide (must be registered before Dec. 31, 2018). Flooring/Carpet
is mandatory and not included with booth. The show floor is optimized for attendees
* All exhibitors are required to be Restaurants Canada members. with themed pavilions and feature areas of
$500 RC member fee will activate your membership. The fee will not be top trending product categories.
applied to current members.
TOP BUSINESSES IN ATTENDANCE AT RC SHOW 2018
A&W Canada Mandarin Restaurant Franchise Shoeless Joe’s
Aramark Mary Brown’s SIR Corp
Boston Pizza McDonald’s Canada Smoke’s Poutinerie
Burger King MTY Food Group Sodexo Canada
Casino Rama Nando’s St. Louis Franchise
Chairman’s Brands Niagara Casinos St. Michael’s Hospital
Earls Restaurants Obsidian Group Inc. Starbucks Coffee Canada
Fairmont Hotels & Resorts Pizza Nova Starwood Hotels & Resorts Worldwide
Four Seasons Hotels & Resorts Pizza Pizza The Firkin Group of Pubs
Granite Club Recipe Unlimited (formerly CARA) The Keg Steakhouse & Bar
Hilton Hotels & Resorts Restaurant Brands International University of Toronto
Joey’s Franchise Group Ryerson University Yum! Brands
“To tell you the truth, it’s the most VALUABLE trade show of the year for
us. It gave us the best business relationship building opportunities.”
Joshua Linde, Co-Founder & National Director of Sales
WALTER CRAFT CAESAR MIX
“Days after the event, we signed our
first distribution agreement, taking
our business to the NEXT LEVEL!”
Mitchell Stern, Marketing Director
STATION COLD BREW
“In three days of exhibiting, I received TREMENDOUS market
exposure and saved so much time.”
Nick Singh, Owner
UNIVERSAL MISTING SYSTEMS INC.
RC SHOW CONTINUES TO GENERATE NATIONAL BUZZ FOR YOUR BRANDS
By harnessing the power of strategic digital, print and media partner campaigns, RC Show provides you with
invaluable market exposure. Past editions have been highlighted across countrywide print and television platforms
— from The Globe and Mail to Breakfast Television.
47M+
total media impressions
10M+
campaign impressions
222K+
campaign emails sent
188
media in attendence
950K+
social media impressions
297
stories across Canada
#1
Twitter trend in Toronto
24
top influencers at
pre-show media event
EXPERIENCE TORONTO
As Canada’s economic capital with a multicultural population of 2.8-million
people, Toronto offers visitors an array of business and tourism opportunities.
VISIT RCSHOW.COM/TRAVEL FOR FLIGHT & HOTEL DISCOUNTS
New this year: Book your stay at Hotel X, located across from Enercare Centre,
and enjoy resort-style amenities, exquisite dining and extraordinary views.
RC HOSPITALITY WEEK EVENTS // INDUSTRY NETWORKING & EDUCATION
OPENING NIGHT RECEPTION RC LEADERSHIP CONFERENCE
SUN, FEB. 24 MON, FEB. 25
TOP-TO-TOP RECEPTION INDUSTRY NIGHT OUT BREAKFAST WITH CHAMPIONS
MON, FEB. 25 MON, FEB. 25 TUES, FEB. 26
EXHIBITING AT RC SHOW GIVES YOU ACCESS
TO BENEFITS ALL-YEAR ROUND
All exhibitors will automatically become Restaurants Canada
members. A few of your member benefits includes:
• Cost-saving programs for your business
• Cutting-edge industry research and insights
• Member-only advertising and activation rates
• Two tickets to RC Show
When you exhibit with Restaurants Canada, you’re supporting
the future of the industry. We reinvest funds raised into advocacy,
research and services to not only help foodservice professionals
succeed, but grow.
Visit restaurantscanada.org/membership for more info.SOLD OUT IN 2018
LIMITED AVAILABILITY
FOR 2019 BOOKINGS
IF YOU’RE IN THE BUSINESS,
RC SHOW IS YOUR EVENT!
RESERVE YOUR BOOTH BY NOV. 30, 2018 FOR A CHANCE TO
WIN A $5,000 MARKETING PROMO PACKAGE
USE THE BOOKING CODE: RCS2019
QUESTIONS? CONTACT US:
1-800-387-5649 [ext. 7469]
theshow@restaurantscanada.org
rcshow.com
@ RESTAURANTSCANADA @ RESTAURANTSCA #RCSHOW19You can also read
