MEDIA KIT 2019 - Direct Action Media
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MEDIA KIT 2019
MEET THE
CEO
LINDA JOHNSON RICE
CHIEF EXECUTIVE OFFICER
When EBONY was founded in 1945 by my father, John H. looking for leading examples of Black success.
Johnson, he dreamed of providing a platform that would cele- The new EBONY breathes fresh life into the brand by using
brate the accomplishments, achievements and contributions of a modern tone of voice and vivid visuals to create a truly im-
African-Americans. Today, I can confidently, graciously and re- pressive combination of culture, lifestyle and inspirational con-
spectfully say with great pride that the brand has remained true versations. EBONY will encourage global calls-to-action, deeper,
to his initial dream. broader conversations and provide a more intimate, in-depth
In the 73 years since EBONY’s inception, the brand has con- look into the lives of the world’s most eminent Black people.
tinued to evolve into a multi-dimensional publication that spans EBONY will continue to be the all-in-one platform for the Black
beyond print and now fully embraces the new age of the digi- experience.
tal and social media world. This contemporary era of EBONY is In today’s climate, it is more important than ever to celebrate
all-inclusive and continues to serve as the critical benchmark, re- and recognize brilliant Black individuals who exemplify leader-
source and network of successful Black people. EBONY remains ship, philanthropy and hard work. I remain proud of our beloved
the best place where African-American people can turn when EBONY brand and the pivot we are continuing to make.
Media Kit 2019 3
MISSION STATEMENT
FOR 73 YEARS, EBONY HAS BEEN
DEDICATED TO TELLING BLACK
STORIES—FOR US, BY US. THAT WILL
NEVER CHANGE. TODAY, WE’RE TAKING
THE POWERFUL COMBINATION OF
CULTURE AND LIFESTYLE TO THE
NEXT LEVEL WITH A CLEAR, MODERN
POINT OF VIEW AND VIVID VISUALS.
OUR GOAL IS TO LEAD AND INSPIRE
CONVERSATION, AND IT IS OUR HOPE
THAT THROUGH DIALOGUE, YOU, OUR
BELOVED READERS, WILL BE INSPIRED
TO ACTION. WE PROMISE TO TAKE YOU
INSIDE THE LIVES OF THE WORLD’S MOST
INTRIGUING BLACK PEOPLE. TODAY,
EBONY CONTINUES IN ITS TRADITION
AND LEGACY, BRINGING READERS EYE-
CATCHING PHOTO SPREADS, EDGIER
FASHION, ENTERTAINMENT, BEAUTY,
CULTURE AND LIFESTYLE BEFITTING AN
EVER-EVOLVING 21ST CENTURY. AND
EBONY REMAINS AUTHENTIC TO ITS
COMMITMENT TO COVER SOCIAL JUSTICE,
BLACK HEALTH AND WELLNESS AND THE
ISSUES IMPORTANT TO OUR COMMUNITY.
4
MEDIA KIT 2019
EDITORIAL
5
SEASONAL THEMES
& EDITORIAL CONTENT
MEDIA KIT 2019
EBONY.COM SPECIAL
ISSUE DATE MAGAZINE FEATURES/THEMES
SECTION AMPLIFICATION
Spring 2019 BLACK HISTORY/SPRING/TRAVEL ISSUE Black History from the pages of EBONY
Close Date: March 1 On-sale Date: April 16 EBONY Travels
May/June 2019 BLACK FAMILY ISSUE Black Music Month Editorial
Mother’s Day; Family/Parenting Sickle Cell Awareness Day
Close Date: March 25 On-sale Date: May 14
July 2019 CULTURE & BLACK HOLLYWOOD ISSUE
Music; Entertainment; Art; Theater; Arts & Culture Guide
Close Date: May 3 On-sale Date: June 18
August 2019 BLACK WEALTH ISSUE Financial Literacy Editorial
Close Date: June 3 On-sale Date: July 23
Sept. 2019 FASHION & WOMEN UP ISSUE Fashion Spotlight
Fall Fashion; Get the Look; Designer Spotlight; Sickle Cell Awareness Month
2019 Beauty & Grooming Awards
Close Date: July 1 On-sale Date: August 20
Oct. 2019 HBCU & GREEK LIFE ISSUE HBCU Campus Kings & Queens
EBONY HBCU Campus Queens & Kings;
Close Date: Aug. 5 On-sale Date: Sept. 24
November 2019 TECHNOLOGY & MEN’S ISSUE
Close Date: Sept. 3 On-sale Date: Oct. 22
Dec. 2019/Jan. 2020 EBONY POWER 100 ISSUE
Annual EBONY Power 100 List EBONY Power 100
Close Date: Oct. 1 On-sale Date: Nov. 19
REMEMBERING ARETHA FRANKLIN (1942—2018)
B L A C K H O L LY W O O D I S S U E
BLACK MUSIC ISSUE
THE TRAVEL ISSUE
T H E FAS H I O N I S S U E
P o l i t i c s , Te c h n o l o g y & M e n ’s I s s u e
THE TRAVEL ISSUE
BLACK BLACK
BLACK
HOLLYWOOD POWER
the & PASSION ISSA
WOMEN
HOLE
A NEW GENERATION of
GROWING ROLES TALENT is CHANGING the
GIFT of
IN LUCRATIVE LEGAL FACE OF the INDUSTRY OMARI HARDWICK
RAE
African-American MARIJUANA INDUSTRY +JORDAN PEELE EMERGES AS
TEACHERS are
GAB
RAPPERS’ LEADS the WAY A LEADING MAN
HAIL
falling off the board AND GIVES BACK
DELIGHTS: KERRY
#WeToo
RETRO HIP-HOP TO THE COMMUNITY
MAMA’S WASHINGTON
LOOKS YOU GORGEOUS Scandal
AN EMPOWERED GIRLS CAN STEAL GOSPEL SUPERSTAR
QUEEN DANAI
SEN.
ACTRESS OFFERS her ERICA CAMPBELL
GABRIELLE UNION S tar daughters KAMALA
Sexual HARASSMENT TELLS ALL CELEBRATING best BEAUTY ADVICE KEEPS her TV SHOW HARRIS
give moms
GURIRA
(D-CALIF.)
MARY
SURVIVORS Speak their props BLACK MUSIC MICHAEL IN the FAMILY
GIVE MOM MONTH with ERIC DYSON VEG-ING OUT with
PLUS
WITH TWO OSCAR
GET FIT:
THE WORLD
GIFTS SHE WILL LOVE NASCAR
REVVED UP
9TH WONDER
NE-YO
ROBERT GLASPER
SLAYS ON the ROLE of
BLACK CREATIVES
BLACK VEGANS
DR. RO’S RULES TALKING POLITICS
THE
FOR DIVERSITY the TRIPLE THREAT
NODS and MULTIPLE OUR KING JJ HAIRSTON
SHEMEKIA COPELAND takes on THE AVENGERS, & BLACK AMERICA
PROJECTS UNDERWAY, TINY & Commemorating
FASHION
Martin Luther King Jr. and others! TV and BROADWAY— 22 PAGE MIDTERM SPECIAL
R&B ROYALTY MASTER P 50 years after his death and CONQUERS ALL PROGRESSIVES vs. CONSERVATIVES
MARY J. BLIGE Court Mixed CIARA’S DEMOCRATS vs. REPUBLICANS
MAKES HISTORY and STYLE
5
Gender Basketball OUR QUEENS What’s in it for them?
CLAIMS HER POWER Young women who rule RUNDOWN What’s in it for us?
FEMALE at HBCUs
FATHER’S DAY GIFTS BLACK PANTHER
DIRECTORS
ISSUE
FOR OLD-SCHOOL PARTY MEMBERS SPEAK
FLIP THE OUR PRINCESS and MILLENNIAL DADS on TODAY’S ISSUES
HOLLYWOOD Black designers create
SCRIPT Meghan Markle’s ATLANTA
wedding gown MAYOR
KEISHA
EBONY’S ANNUAL LANCE
BOTTOMS
Display until April 10, 2018
BEAUTY APRIL/MAY 2018
USA $4.99 CANADA $4.99
JULY/AUGUST 2018
USA $4.99 CANADA $4.99
SEPTEMBER 2018
OCTOBER/NOVEMBER 2018
SEN.
AWARD WINNERS
MARCH/SPRING 2018 AN EBONY MEDIA PUBLICATION AN EBONY MEDIA PUBLICATION
USA $4.99 CANADA $4.99
USA $4.99 CANADA $4.99 CORY
JUNE 2018 AN EBONY MEDIA PUBLICATION
USA $4.99 CANADA $4.99 EBONY.COM
USA $4.99 CANADA $4.99
EBONY.COM
EBONY.COM
AN EBONY MEDIA PUBLICATION BOOKER
AN EBONY MEDIA PUBLICATION EBONY.COM
AN EBONY MEDIA PUBLICATION (D-NJ)
EBONY.COM
EBONY.COM
MEDIA KIT 2019 AUDIENCE
AUDIENCE
P R OFI L E MEDIA KIT 2019
WOMEN 65%
MEN 35%
88.6% AFRICAN-AMERICAN
M A R I TA L S TAT U S
SINGLE 42.5%
MARRIED 37.1%
AGES
12–17 7.6%
18–24 11.3%
25–34 14.6%
35–49 25.8%
50–64 29.1%
65+ 11.7%
HOUSEHOLD INCOME
$100K+ 19.3%
$75K+ 28.4%
$60K+ 39.2%
$50K+ 47.1%
E D U C AT I O N
Attended College 54.6%
Earned a College Degree 33.5%
CHILDREN
Under Age 18 in Household 45.2%
Parent of a Child Under Age 18 37.4%
AV E R AG E S
3 2 $63,817 $215,819
44 NUMBER OF NUMBER OF
PEOPLE IN CHILDREN IN
HOUSEHOLD HOUSEHOLD
HOUSEHOLD HOUSEHOLD
INCOME NET WORTH
AGE
Source: 2016 GfK MRI Twelveplus and Fall Studies
MEDIA KIT 2019
BRAND
EXTENSIONS
9
BRAND
EXTENSIONS MEDIA KIT 2019
EBONY POWER 100 GALA EBONY HBCU CAMPUS QUEENS
TIMING: NOVEMBER 30,2018 TIMING: PROGRAMMING YEAR-ROUND
The EBONY Power 100 Experience begins with the cov- The EBONY HBCU Campus Queens franchise is one of the
eted EBONY Power 100 list, which is compiled by the longest-running editorial features in America’s pre-eminent
editors of the magazine each year. The list highlights 100 magazine focusing on the African-American experience.
African-Americans who have had a positive impact on the The spotlight is placed on collegiate queens from approxi-
Black community and beyond. In celebration of those in- mately 60 HBCUs. These young women have demonstrated
dividuals, a star-studded gala brings together the EBONY their ability to inspire, lead and give back to their communi-
Power 100 honorees and invited guests to celebrate the ties, and they embody the determination, inner beauty and
world’s most inspiring African-Americans. EBONY rec- positive impact that EBONY admires in our next generation.
ognizes those who lead and demonstrate through their The young women (ages 18–24) who appear in the EBONY
individual talents, thus calling out the very best in Black HBCU Campus Queens feature are poised to affect great
America, during the EBONY Power 100 Gala. social change within our collegiate, civic, national and global
communities. The annual franchise embodies this movement
BEAUTYBEATDOWN through a multimedia online/print/experiential program.
TIMING: SPRING 2019 The program will focus on integrating partner brands within
BeautyBEATDOWN is a forward-thinking beauty con- the context of the comprehensive EBONY HBCU Campus
vention targeting women of color. This one-day, one-of- Queens platform throughout the year.
a-kind event covers multiple facets of the beauty world
under one roof. It serves as a B-to-B network of online WOMEN UP
content creators using a formidable consumer-facing me- TIMING: 3-4 PER YEAR
dia platform crafted for women of color and their digi- Women Up is a brunch series dedicated to Black women
tal heroes and icons. EBONY does the work of choosing doing extraordinary work, in very ordinary ways, in their re-
which brands, products and content creators come out, spective fields. During the series, more than 200 influencers
leaving attendees one task: enjoying a day of the absolute in a variety of professions are invited to come together, in-
BEST in beauty. spire and network. A panel of women selected by EBONY
lead discussions that touch on topics affecting women (e.g.,
working in male-dominated fields, work-life-family balance,
equal pay in the workplace and much more).
beautyBEATDOWN
A DISRUPTIVE BEAUTY MOVEMENT
10MEDIA KIT 2019
MAGAZINE
ADVERTISING
11MECHANICAL
REQUIREMENTS/SHIPPING MEDIA KIT 2019
full page
MAGAZINE ADVERTISING
live trim bleed
Send ad materials to:
7.625 x 10 8.125 x 10.5 8.375 x 10.75 Ebony Media Operations, Janine Marzett, Production Manager
jmarzett@ebony.com
• Mechanical information and rates for inserts, high-impact
2/3 vertical page units, etc., should be obtained from Publisher before printing.
live trim bleed Orders for supplied inserts must be received three weeks prior
to ad close. For inserts to be printed by publication, please con-
4.625 x 10 5.125 x 10.5 5.375 x 10.75 tact Production Manager for quotes and due dates.
2/3 horizontal page Mechanical Requirements:
High Impact Units/Inserts
live trim bleed Please note that all production costs are non-negotiable and are
7.625 x 7 8.125 x 7.5 8.75 x 7.75 not subjected to frequency discounts or agency commissions.
Contact your sales representative for space rates and additional
insert information.
1/2 vertical page • EBONY print web-offset (wet). Perfect-bound.
live trim bleed
Ad Material
4.3125 x The following high-resolution digital files are accepted: PDF X1a
3.5625 x 10 4.0625 x 10.5
10.75
or native files with all supporting files, fonts, etc. All digital files
must conform to SWOP Specifications.
1/2 horizontal page • All unclaimed files are destroyed after one year.
live trim bleed For any additional information, contact our
7.625 x 4.75 8.125 x 5.25 8.375 x 5.5 Production Manager: Janine Marzett
(312) 322-9236 | jmarzett@ebony.com
1/2 horizontal spread
live trim bleed
15.75 x 4.75 16.25 x 5.5 16.5 x 5.5
1/3 vertical page
live trim bleed
2.25 x 10 2.75 x 10.5 3 x 10.75
1/3 horizontal page
live trim bleed
3 x 7.625 3.5 x 8.125 3.75 x 8.375
2 page spread
live trim bleed
15.75 x 10 16.25 x 10.5 16.5 x 10.75
Gutter safety (spread) 1/4” each page
14PRINT POLICIES
& PROCEDURES MEDIA KIT 2019
PRINT POLICIES AND PROCEDURES audited circulation is reported on an issue- units, such as bookmarks, French doors,
Circulation Shortfalls by-issue basis in EMO statements audited die cuts and many other variations. These
• Shortfalls must be claimed in writing within by AAM. units may require a longer lead time than
one year from Alliance for Audited Media standard units. Please contact your sales
(AAM) audit (white sheet): If audit release Competitive Separation representative for additional information.
date is August 2017, you may claim shortfall • Any advertiser insisting on positioning
credit by or before August 2018 audit. within first 20% of the magazine must agree Production Costs
• Advertiser will not be able to claim shortfall to forgo competitive separation. • Advertising production costs are
credit after one year. • EMO cannot guarantee positioning or noncommissionable and do not earn any
• Credit memo will be issued in lieu of competitive separation for fractional ads. discounts.
cash and may be applied toward the next • All advertisers requesting placement in the
insertion. first 15% of the magazine will be considered Make-goods
• Circulation shortfalls are based on average on a rotating basis. For example, if you were • Upon review and careful consideration,
annual audited circulation, effective with the the first beauty ad in the first 15% of the make-goods will be determined and
first issue of the year. current issue, you will not be allowed to run honored with next insertion date of same
the first beauty ad in the first 15% of the advertisement or placement of same
Response for Proposals (RFP) and Insertion next issue. This is in an effort to be fair to all advertisement in next issue, whichever
Orders our advertisers. occurs first.
• In case of terms in customer-provided • No cash will be disbursed nor credits
RFP and Insertion orders, the terms of this Franchise Positioning issued in lieu of make-goods.
media kit will prevail. For exceptions of • All Cover and ROB franchised positions • Positioning for make-goods cannot be
terms to this media kit, advertisers must must be confirmed in writing within 30 guaranteed.
get a separate rider signed by Ebony Media days prior to space close date to reserve • EMO is not responsible for errors or
Operations (EMO). or forfeit position. Confirmation must omissions in any advertising materials
include product category information to provided by the advertiser or its agency
Rates allow EMO appropriate time to sell and to (including errors in key numbers) or for
• EMO will begin all card rates at the avoid competitive separation issues. EMO changes made after close dates.
one time (1x) rate level and will make reserves the right to inform franchisee of
adjustments semi annually to reflect actual any potential separation problems so it can Cancellations
advertiser frequency level. make necessary planning arrangements. • Insertion orders cannot be cancelled or
• Frequency discounts are earned within a • If a franchise advertiser passes on a cover changed after the close date.
12-month period. Advertisers who do not or franchised ROB position two years in a • EMO may reject or cancel any advertising
meet earned frequency during contract row, EMO reserves the right to release the for any reason at any time. Advertisements
year will be short–rated back to earned position. simulating the magazine’s editorial material
frequency level. in appearance or style or that are not
• Advertising rates are based on the magazine’s Positioning immediately identifiable as advertisements
national average net paid circulation. EMO • EMO has the right to insert the advertising are not acceptable.
guarantees that the average circulation of anywhere in the magazine at its discretion,
a national schedule will meet or exceed the and any condition on contracts, orders or
rate base during the calendar year. If not, a copy instructions involving the placement of
pro rata space credit will be issued toward advertising within an issue of the magazine
a future schedule to the degree that the (such as page location, competitive
average circulation falls below the effective separation or placement facing editorial
rate base. copy) will be treated as a positioning request
• Rates are based on average total audited only and cannot be guaranteed. EMO’s
circulation, effective with the first issue of inability or failure to comply with any such
the year. Increases in rates will be announced condition shall not relieve the agency or
in advance of the close date of the issue advertiser of the obligation to pay for the
affected. Orders for issues thereafter will be advertising. Please refer to our Positioning
at the prevailing rates. Guidelines for more detailed information.
• All pricing information shall be the
confidential information of the Publisher, Inserts
and neither advertiser nor agency may • Advertisers have the opportunity to run a
disclose such information without obtaining variety of insert options, either supplied to or
the Publisher’s prior written consent. printed by EMO. These can be for national
or regional circulation. Supplied inserts
Circulation Audit can be 60-pound stock or higher. EMO
• The magazine is a member of AAM. Total must create and customize high-impact 15PRINT POLICIES
& PROCEDURES
MEDIA KIT 2019
Print and Digital Editions Agency Commission (g) All insertion orders are accepted subject
• An advertiser running a full-run qualifying • Up to 15% where applicable to recognized to provisions of our current rate card.
advertisement in EMO will automatically agents (of gross advertising charges after (h) Publisher shall not be liable for any
run in the print and digital editions of EMO earned advertiser discounts). costs or damages if for any reason it fails
unless the advertiser explicitly, in writing, • Special advertising production premiums to publish any advertisement. Publisher’s
opts out of running in the digital edition, do not earn any discounts or agency liability for any error or omission in whole
either on the insertion order or via email, commissions. or in part shall not exceed the cost of the
no later than the ad close date. In the (a) Advertisements are accepted upon space of the advertisement in which the
event advertiser opts out of running in the the representation that the advertiser error occurred.
digital edition of EMO for any reason other and its agency have the right to authorize (i) Orders from agencies or other third parties
than legal or regulatory considerations publication of the contents thereof. In are accepted on the condition that the
that advertiser reasonably believed would consideration of such publication, advertiser advertiser is jointly and severally liable for
prevent the advertisement from running and its agency agree to indemnify, defend payment of charges in the event the agency
in the digital edition, such advertiser’s ad and hold Publisher harmless against or third party does not make payment for
placement will no longer be deemed a “full- any expense, claim or loss arising out of whatever reason, including insolvency,
run” buy, and advertiser would, therefore, publication. for advertising that advertiser or its
not be entitled to the benefits of advertising agency or third party ordered and that was
on a full-run basis. Certain advertisements Invoicing published.
that are not standard and/or full-page run- • Invoices are made on or about the first (j) No conditions other than those set forth
of-book advertisements may not qualify of the month prior to issue date. Payments in this rate card shall be binding on the
to run in the digital version, including but are due 30 days from the billing date. The Publisher unless specifically agreed to in
not limited to scented units and business Publisher reserves the right to change the writing by the Publisher. Publisher will not
reply cards. Please consult the Publisher for payment terms to cash with order at any be bound by conditions printed or appearing
details. If an advertiser elects to opt out of time. The advertiser and agency are jointly on order blanks or copy instructions that
the digital edition, such opt out will apply to and severally liable for payment of all conflict with provisions of this rate card,
all devices and platforms. invoices for advertising published in EMO . except as provided herein.
• Qualifying advertisements, depending on (a) Rates are subject to change by Publisher (k) Business publications contract and copy
various factors, including but not limited without notice. Rate base guarantee is regulations applicable to consumer
to the device and/or platform in which based on AAM six-month averages and magazines and published by Standard Rate
they are viewed, may be viewed in one does not extend to regional, state, metro and Data Service are binding upon Publisher
of three formats: (i) “straight from the and demographic buys. and advertiser, unless the contrary is
print advertising format” or “SFP,” where (b) All advertisements are subject to provided herein.
the page on screen looks exactly like the acceptance by Publisher. Publisher reserves (l) Any claims by advertisers, agencies
advertisement appearing in the print edition; the right not to accept any advertisement, or other third parties arising out of or in
(ii) “designed for tablet advertising format” insertion order, space reservation or connection with advertisements must be
or “DFT,” where the same creative has been position commitment at any time. brought within 12 months of the date such
resupplied and designed for optimal reading (c) Representatives have no authority to claims arise or such claims are waived.
on the device and/or platform and is meant approve or accept any advertisement or (m) As used in this section entitled “General
to be displayed at 100%; and (iii) “enhanced commit Publisher to position of reservation Conditions,” the term “Publisher” shall refer
for tablet advertising format” or “EFT,” where space. to EBONY Media Operations, LLC. All prices
an advertisement has added enhancements (d) Positioning of advertisements is at the herein are net of any sales and/or use tax,
and bonus content to transform the print discretion of the Publisher, except when a which are the sole responsibility of the
content to more fully utilize the digital request for a specific preferred position is advertiser.
medium (e.g., hotspots, photo slide shows, agreed to in writing by the Publisher. (n) Advertiser and its agency agree not
video, audio, in-app browser, etc.). (e) Publisher shall have no liability for errors to make any reference to Publisher, its
• Qualifying advertisements running in the in key numbers. trademarks or its properties without the
digital edition of EMO will automatically (f) Cancellations or changes in orders may prior written permission of Publisher.
run in a straight-from-print advertising not be made by the advertiser or its agency (o) The word “advertisement” will be placed
format. If an advertiser wishes to include after the issue closing date as determined within any advertising that, in the Publisher’s
its qualifying advertisement in the digital by Publisher. Cancellation or changes of opinion, so warrants.
edition in a format other than straight from advertising will be honored only if received (p) Publisher reserves the right to modify
print (i.e., designed for tablet advertising in writing by an authorized representative these terms and conditions.
format or enhanced for tablet advertising of Publisher and accepted prior to the space These Advertising Print Policies and
format), it must so indicate prominently on closing date. Cancellation or changes will be Procedures are effective January 1, 2018.
the insertion order by the ad close date. effective for all issues following the closing
Designed-for-tablet advertising format or date immediately succeeding the date that
enhanced-for-tablet advertising format may said written cancellation is received and
not be available on all platforms or devices. accepted.
16DIGITAL MEDIA KIT 2019
17DIGITAL
STATS
DIGITAL MEDIA KIT 2019
WOMEN 68.6%
MEN 31.4%
AGES
18–24 16.4%
25–34 34.8%
35–44 21.7%
45–54 17.2%
55–64 6.4%
65+ 3.6%
site
$46,786
MEDIAN
METRICS
HOUSEHOLD MONTHLY PAGE VIEWS
INCOME
3.6M +
391K+ MONTHLY VISITS
INSTAGRAM
2.1M+
34.7
MONTHLY UNIQUE VISITORS
375K+ 1.4M+
TWITTER
MEDIAN
AGE AVERAGE PAGES PER VISIT
1.71
1.97M+
FACEBOOK AVERAGE MONTHLY VIDEO PLAYS
613K
AVERAGE VIDEO COMPLETION RATE
~50%
EMAIL SUBSCRIBERS
435K+ 18
Source: Google AnalyticsMEDIA KIT 2019
THE POWER OF FIRST-PARTY DATA
PATH TO IMPROVED ADVERTISING ROI
With EBONY’s entry into the first-party data arena, EBONY delivers it all: precision targeting, high-quality,
advertisers no longer have to make the trade-off relevant editorial and the brand safety that comes from
between targeting the right audience or surrounding placing digital buys on a credible, long-standing premium
their messages with the right content/context. web platform.
GENDER EDUCATION LIFESTYLE PREDICTIVE
ANALYSIS
AGE INTERESTS SHOPPING
FUNNEL
1
POWERED BY ORACLE BLUEKAI
Maintained and managed by Oracle BlueKai, EBONY’s Plugged into the Oracle Data Marketplace-the world's
DMP [data management platform] delivers quality largest collection of third-party data-EBONY can target
targeting data in a turn key solution that marries first- audiences leveraging data from the industry’s leading
party data with a variety of third-party data suppliers. providers including:
Acxiom i-Behavior
Today, EBONY can plan, execute and report on Affinity Answers Infogroup
targeted direct buys on our online platform, Alliant IRI
EBONY.com, with granular targeting data directly comScore Kantar Media
Connexity Lotame
flowing into our ad-serving platform, DoubleClick for
DataLab Merkle
Publishers (DFP). Dun & Bradstreet Proxama
Experian Retargetly
GfK ad-serving platform TransUnion 19
Gravy Webbula
Partial List. See link below for full Oracle Data Cloud Directory
http://www.oracle.com/us/solutions/cloud/data-directory-2810741.pdfDIGITAL MEDIA
SPECIFICATIONS
DIGITAL MEDIA KIT 2019
• A mutually agreed-upon insertion order that incorporates these Terms, under which EMO will deliver
ads on sites for the benefit of advertiser, must be fully executed before any media can run.
• All creative assets must be provided a minimum of 5 business days prior to launch.
• EMO reserves the right to approve all ad creative that will run on EBONY.com.
EBONY.com
IAB STANDARD
DIMENSIONS SPECIFICATIONS
DISPLAY INVENTORY
Desktop/Tablet 970x250, 970x90, 970x66, 300x600 html5
728x90, 160x600, 300x250 .jpg
.gif
rich media
40K max file size
Mobile 320x50, 300x50, 320x100, 300x250 html5
.jpg
.gif
rich media
40K max file size
HIGH IMPACT RICH MEDIA
Video Inventory :15 - :30 preferred pre/mid/post roll inventory
Skppable after :15
prefer user initiated audio
Homepage, First page viewed in a session Takeovers are a 100% SOV on select pages,
per 24 hours and channel takeover options such as the homepage, channel page, or the
first-page viewed in a session.
Desktop/Tablet High-Impact- Halo or pushdown Custom rich media available upon request
and rates are to be negotiated
NATIVE/CUSTOM INVENTORY
Advertorial Approximately 500 -1500 words Advertorial or custom content includes body
copy content area and (1) 1280X800 image.
Short-form video/photo montage also
available.
Advertorial video content :30 – 2:00 EBONY can create custom short-form
video/photo content. This content can live
adjacent to advertorial content or stand-
alone at video.ebony.com
Curated photo & video gallery options Series of images with auto play slideshow
feature, caption area available for each im-
age, body copy content area available
(approx. up to 150 words–1 paragraph).
Includes a series of approximately 8-10
rotating photos and captions (photos must
be provided by the client or in the produced
advertorial) in a carousel and an area for
copy content and URL links.DIGITAL MEDIA
SPECIFICATIONS
DIGITAL MEDIA KIT 2019
EBONY.com
NATIVE/CUSTOM INVENTORY
Social media amplification Facebook, Instagram, Twitter Reach an engaged EBONY audience in
Social media via native posts curated by
EBONY video or a brand message provided
by the client.
Email sponsorship/insertion 300X250 100% SOV
Stand-alone email blast 680X1200 Client will have complete messaging oppor-
tunity. Client must provide full html assets
– any development or design will incur
additional costs.
Custom sweeps, nominations and Advertorial/custom EBONY can create custom data collection
user-generated content pages for sweeps, nominations and other
user-generated content
PROGRAMMATIC CAPABILITIES
• EBONY.com programmatic inventory is currently available through several exchange partners (including but not limited to) AdX,
App Nexus, Index Exchange, among others, in the Open Auction. All sizes available are:
• Desktop: 970x250, 970x90, 970x66, 728x90, 300x250, 300x600, 160x600
• Mobile: 300x250, 300x50, 320x50, 320x100
• PMP campaigns are available to client in the same sizes listed above with a negotiated CPM per campaign.
• Programmatic Guaranteed campaigns are NOT available at this time. Takeovers, Roadblocks, or Guaranteed Imps campaigns,
are only offered as a direct campaign.
• Viewability specs are available upon request.You can also read
