2018 Sponsorship Opportunities - 2018 sponsorships - NeoCon
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2018 sponsorships
2018 Sponsorship Opportunities
1
WOLF-GORDON, 2016
2018 sponsorships Optimize Your Company’s Presence at NeoCon’s 50th Edition Keep your brand top of mind before and during the show by engaging attendees online, creating attention grabbing installations onsite, sponsoring programming, and enhancing attendees’ NeoCon experience through creative brand activations and hosted amenities. Sponsorship Activations (*New this year) Programming, pg.4 Marquee Presentations Educational Tracks *NeoConversations Podcast Series *NeoCon50 Celebration, pg.9 Onsite Installations, pg.11 Onsite Advertising, pg.25 South Drive Banners Elevator Decals (*Full wall options) Digital Kiosks *Printed Billboards Online Advertising, pg.34 Attendee Amenities/Specialty Sponsorships, pg. 36 Contact Lindsey Martin to reserve your sponsorship: 312.527.6449 lmartin@themart.com. Customized sponsorships available. 2
2018 sponsorships
NeoCon sponsors must be Contract
showroom tenants of The Mart or temporary
exhibitors on the 7th floor for NeoCon
2018. For temporary exhibitors, booth
investment must equal or exceed
sponsorship investment.
3
2018 sponsorships
Programming
4
2018 sponsorships
Marquee Presentations
$15,000 - $30,000
NeoCon will offer Monday, Tuesday and Wednesday marquee presentations
in the format of a panel discussion or keynote presentation. Sponsorship is
for one marquee presentation and includes introduction of speakers,
recognition on all relevant marketing materials, including but not limited to,
website, dedicated HTML, direct mail, press releases, onsite signage, and
official show directory. Sponsor logo featured on digital theater signage,
opportunity to distribute promotional materials, and VIP seating for 12
reserved in front row. Presentation details on following page
5
ARRIANNA HUFFINGTON
2018 sponsorships
Monday, June 11, 8:00 AM
Unanticipated Opportunities - A Conversation Between Art Gensler
and Cheryl Durst
Art Gensler, Founder, Gensler
Presenting Association: IIDA
No longer available.
SPONSORSHIP FEE: $20K
Monday, June 11, 2:00 PM
She Said, She Said: Extraordinary Women in Design
Moderated by Cindy Allen, Editor in Chief, Interior Design
Cindy Allen shines a bright light on those who dared to enter the
boys’ club of architecture and design, voicing their struggles and
victories. Now, as they lead some of the world’s most prodigious
firms, we hear their vision for the future. This percipient panel honors
all women in design.
SPONSORSHIP FEE: $20K
Tuesday, June 12, 8:00 AM
The Wired Future
Nick Thompson, Editor in Chief, Wired
Presenting Association: ASID
Nicholas Thompson is staking out a bold, optimistic vision for
covering, and responding to, the changing realm of digital culture.
From artificial intelligence to entertainment, privacy to social media,
ethics to war, Thompson leads the news cycle—and in talks, he
champions the ways tech can enhance our lives, both as a quick-
witted, brilliant keynote speaker and as a charming, provocative host.
SPONSORSHIP FEE: $20K
Wednesday, June 13, 8:30 AM
Future Cities-Creating Livable Environments
Carol Ross Barney, Founder and Design Principal, Ross Barney
Architects
Presenting Association: AIA Chicago
Carol Ross Barney’s projects vary in type and scale, but uphold a
deep commitment to the role architecture plays in life quality. This
has manifest itself in spaces that transition urban dwellers from point
A to point B and enrich the metropolitan experience; to buildings that
are environmental stewards, showcasing sustainability in an overtly
compelling way; to spaces that inspire young children and the
brightest minds of tomorrow to learn, invent, and break boundaries.
SPONSORSHIP FEE: $15K
2018 sponsorships
Educational Tracks
$3,000 per track.
Sponsor an educational track of CEU seminars. Each track consists of 8 or
more sessions throughout 3 days of programming. Sponsorship includes
online promotion and onsite exposure, with an option to distribute company
literature at sessions, and introduce two sessions. Limited Availability.
7
2018 sponsorships
Podcast Series
$7,500 per episode.
NeoConversations is a new podcast series, brought to
you by NeoCon®, which discusses important topics in the
shifting workplace and contract furniture and space
design. From healthy space design to the future of work,
NeoConversations will explore the changing way in which
we work, talking with industry experts, interior designers,
architects, workplace strategists and other contract
professionals.
NeoCon has partnered with 2VDE Media, producers of
Clever podcast, to produce this series, which will be
marketed and distributed to the NeoCon attendees,
exhibitors, and amplified to the Clever and Design Milk
audiences. Designer and TV personality Amy Devers will
take the wheel and help navigate the uncharted future of
work.
Each episode sponsor will receive:
• Opportunity to collaborate on topic
• 30-second pre-roll sponsor spot (straight read - copy provided by sponsor)
• Sponsor thank you and link in episode show notes blog post, to be hosted on NeoCon.com (450,000+
page views)
• 2 social posts promoting each episode across NeoCon channels - Instagram, Facebook and Twitter
(reaching more than 48,000 fans).
• Re-shared by Design Milk on Facebook and Twitter (3 million Design Milk followers)
• Re-shared by Amy Devers on Facebook and Twitter
• Sponsor logo on NeoCon html e-blast promoting the NeoConversations podcast series (sent to 165,000
A&D)
• Sponsor promotion on NeoCon press release promoting the NeoConversations podcast series (sent to
1,900 media contacts - print/digital, domestic/international)
• Sponsor logo and link on NeoCon website (450,000+ page views)
• Sponsor logo in Official NeoCon Printed Directory (35,000 distributed onsite at show)
• Possible interviewee promotion
• Assets to use to share through your own social channels, including embed code and link to show notes
8
2018 sponsorships
NeoCon50
Celebration
9
2018 sponsorships
The entire NeoCon community will be invited to celebrate “50 Years of
Tomorrow’s Design”. NeoCon’s 50th edition celebration will take place on
Tuesday evening under a tent that will span the length of The Mart’s River
Drive. Event designer Elise Metzger will transform the Drive into an
immersive futuristic experience that will serve as a way for guests to
connect with each other, and fuel their passion for design. A special menu
of fresh summer foods and drink and live musical performance will set the
stage for a night to remember. Proceeds from ticket sales will benefit
DIFFA. Sponsorship entitlements include substantial online, print and
onsite promotion, and guest passes to event. Please contact us for
additional details on this extraordinary opportunity.
Presenting Sponsor
Title sponsorship
Exclusivity in category
No longer available.
Product Sponsors (multiple)
$10,000 - $15,000 + product loan
Gift Bag (multiple)
$5,000 + 1,000 items
102018 sponsorships
Onsite
Installations
112018 sponsorships
1st
Floor
Map
122018 sponsorships
Kinzie/Wells Exterior Entrance
$20,000
While breaking from NeoCon, attendees are seeking the June weather.
Create a seating vignette or installation in the space outside this highly
visible entrance for unparalleled exposure to NeoCon attendees and tens of
thousands passers-by.
13
EXTREMIS2018 sponsorships
Kinzie/Wells Interior Entrance
$25,000
Located right off the El train, parking garages and the middle of the River
North neighborhood, Kinzie/Wells is the busiest entrance to The Mart.
Create a memorable display or vignette and direct thousands of attendees
to your showroom or booth right as they enter the show. No longer
available.
14
THE MOHAWK GROUP2018 sponsorships
South Lobby
$45,000
Indisputably, the centerpiece of the historic Merchandise Mart and of
NeoCon, the stately South Lobby is where NeoCon begins. Just inside of
the front doors of The Mart, this Art Deco masterpiece, adjacent to the new
Grand Staircase, acts as a meeting place throughout NeoCon. No longer
available.
15
HERMAN MILLER
HERMAN MILLER2018 sponsorships
North-Central Lobby
$30,000
Install a creative, interactive display in the North-Central Lobby. Centrally
located on the first floor and surrounded by registration kiosks, do not miss
this opportunity to showcase your product and brand and engage with
thousands of attendees. No longer available.
16
SEEYOND2018 sponsorships
North Lobby
$25,000
Create an interactive display in the 15’ high North Lobby of The Mart. The
North Lobby also houses NeoCon onsite registration and coat/luggage
check, driving even more attendees to your display. No Longer available.
17
MURAFLEX2018 sponsorships
East Pass-Through
$30,000
Ideal for creation of a lounge, this pass-through space is located across
from Starbucks and Argo Tea, and would serve as a popular respite spot.
This area will get noticed time and again by all NeoCon attendees and Mart
visitors. The visibility is exceptional. No longer available.
18
BUZZISPACE
BUZZISPACE2018 sponsorships
Center Pass-Through
$24,000
This major thoroughfare, allows a sponsor the opportunity to showcase
anything from untraditional furniture vignettes hung from walls, to mosaics
of products/story boards/projections, etc. All 50,000 NeoCon attendees
would see this repeatedly and the impact would be spectacular. Contract
pending.
19
WOLF-GORDON2018 sponsorships
Starbucks Escalator Ceiling
Activation
$20,000
An exceptional spot for a high-design, sculptural hanging installation, this
activation can be seen on both first and second floors near Starbucks,
capturing the attention of tens of thousands daily -- a spectacular
opportunity to flex your company's creative muscle. No longer available.
20
WOLF-GORDON
WOLF-GORDON2018 sponsorships
Freight Elevators
$12,000
Four freight elevators are used to transport thousands of attendees from the
first floor to all NeoCon floors, including the NeoCon Theater on floor 19,
throughout the show. Outfit these blank canvases with your brand using
carpet, lighting, paint and signage. Sponsorship fee does not include
material and labor costs. No longer available.
21
MANNINGTON FLOORING2018 sponsorships
Northwest Corridor Display
$15,000
Sponsor can craft a sizable wall display in the highly trafficked North
Corridor, next to the Orleans Elevator Bank, which services all NeoCon
floors, and is across from the West Registration Scan/Print kiosk.
22
MAYER FABRICS2018 sponsorships
7th Floor, Branded Café Seating, Main
Aisle
$6,000 + Furniture Loan
Your brand will be front and center along the main aisle of the 7th Floor
Exhibit Hall. Utilize your product and the wall space behind your product to
promote your brand. Approximate quantity of tables and chairs required:
27 tables and 4 chairs/stools per table. No longer available.
23
SIXINCH2018 sponsorships
7th Floor Pass-Throughs, Main Aisles
$7,000
Use these two highly trafficked pass-throughs, connecting the two main
aisles on the 7th floor, to showcase more of your product in a creative,
interactive space. No longer available.
24
SNOWSOUND2018 sponsorships
Onsite
Advertising
252018 sponsorships
South Drive Banners
$12,000
Provide your company maximum exposure through the South Drive banner
sponsorship on the prominent façade of The Mart. All NeoCon attendees,
Mart visitors, Chicago River traffic, and Wacker Drive traffic will see your
brand. Sponsorship fee includes, printing and installation.
262018 sponsorships
Elevator Bank Decals
$12,000 per elevator bank, per floor – doors only (4-6 doors/bank)
Take advantage of this offering and brand one of The Mart’s elevator banks
with elevator door decals. Invite thousands of people that will be riding your
elevator to your booth or showroom: Sponsor has an opportunity to design
the door decal for the elevator doors on floors: 1, 2, 3, 7, 10 and 11.
Sponsorship fee includes production and installation of decals. Limited
floors and quantities available per sponsor.
27
CS SPECIALTIES2018 sponsorships
Full Wall Elevator Decals
First Floor
$25,000
Make a huge impact as attendees enter the show. This large scale
opportunity on this NeoCon elevator bank is across from Starbucks and in
route to Show Registration Kiosks from the most trafficked entrance of The
Mart. Sponsorship fee includes production and installation of decals.
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THE MOHWAK GROUP2018 sponsorships
Full Wall Elevator Decals
Second Floor
$15,000
Located across from the 2nd floor Food Hall, several other food/coffee
vendors and the indoor El train entrance, this enormous billboard on this
NeoCon elevator bank will make an impactful impression on attendees
moving through The Mart during the show. Sponsorship fee includes
production and installation of decals. No longer available.
292018 sponsorships
Digital Kiosk Signage
$1,800 - $3,000 / Day
Promote your brand and attract attendees to your showroom or booth with
The Mart’s digital kiosks placed throughout the first and second floor. Your
ad will rotate with NeoCon wayfinding and partner signage. Limited
availability.
$1,800 / Day $3,000 / Day
Sat. 6/9 | Sun. 6/10 Mon. 6/11 | Tues. 6/12 | Wed. 6/13
302018 sponsorships
Printed Billboards
Second Floor
$6,500/sign
New this year, these billboards are located in various high-traffic locations
on the second floor of the The Mart and will provide your brand an effective
opportunity to promote its presence at the show. Sponsorship fee
includes production and installation of billboards. Additional
opportunities available.
312018 sponsorships
Orleans Entrance Signage
$15,000
Create a large scale promotion of your brand above the exit and entrance at
Orleans Street. This exceptional placement will be visible down the entire
South Corridor of the 1st floor of The Mart as well all to all Orleans traffic
and attendees entering the show at this location. Sponsorship fee includes
production and installation of signage.
322018 sponsorships
Magazine Distribution Bins
$10,000 | 6 bins total
Over 60 industry publications distribute their magazines during NeoCon. 6
magazine bins are in high traffic areas located on the 1st floor of The Mart.
Splash your branding across the front of these bins and invite attendees up
to your booth or showroom. Sponsor to design decals (90.25”w x 29”h),
which will be placed on the face of the six bins. Sponsorship fee includes
printing and installation costs of signs.
332018 sponsorships
Online
Advertising
342018 sponsorships
NeoCon.com Rotating Banner Ad
$5,500
Engage attendees before, during and after the show by displaying your
banner ad throughout the NeoCon website and mobile site. Limited
availability. 450,000+ Page Views
NeoCon App Ad & Landing Page
$5,500
Reach out to attendees via the NeoCon App with a rotating banner ad and
accompanying full-screen landing page. The NeoCon app is an essential
tool for attendees to navigate the show. The app synchs with My Planner
and allows attendees to get directions, search and flag exhibitors, receive
show alerts, and connect with fellow attendees. Limited availability.
400,000+ Impressions
352018 sponsorships
Attendee
Amenities &
Specialty
Sponsorships
362018 sponsorships
Private NeoCon Access Lounge
$10,000
Created in partnership with IIDA in 2014, NeoCon Access is designed to
provide a select group of designers and end-users with exclusive events and
benefits throughout the show including a private lounge. Put your brand in
front of top designers and clients by hosting Access members with food,
coffee bar, cocktail hour, special event, complimentary service etc.
37
INPRO2018 sponsorships
Official NeoCon50 Show Bag
$10,000
Commemorating NeoCon’s 50th edition, this walking promotional vehicle
would be distributed to NeoCon attendees throughout The Mart and will
long outlive the life of the show. These can be produced in different fabrics,
colors, styles – be as creative as you wish: Sponsor to include NeoCon50
logo on bag. NeoCon to provide staff to distribute bags on the first floor of
The Mart near registration desks. Fee does not include bag production.
Minimum of 5,000 bags, but more recommended for higher visibility.
382018 sponsorships
Show Lanyards
$16,500
Create thousands of walking ads by putting your company name around the
neck of 10,000 (minimum) NeoCon attendees. Lanyards will be distributed
with mandatory badges to NeoCon attendees: Lanyard production cost
separate, specs to be coordinated with NeoCon. No longer available.
39
SHERWIN-WILLIAMS2018 sponsorships
Monday Cab Line Bar
$6,000
With 50,000 attendees, the cab line tends to get quite long at the end of
the first day. The cab line sponsorship lets your company offer much
appreciated, complimentary beer and wine from 4-6 PM to attendees as
they wait to go to their next destination. Sponsor may brand glasses, onsite
signage and server shirts (branding costs not included in fee). Sponsorship
fee includes all catering and labor costs.
402018 sponsorships
Seminar Water Bottles
$2,500
Provide seminar attendees with water bottles. Use these bottles to brand
your company and direct attendees back to your showroom/booth.
Sponsor responsible for production and cost of water bottles | Minimum
1,500 bottles.
412018 sponsorships
Branded Hotel Keycards
$15,000
This opportunity allows the sponsor to advertise and promote their
involvement with NeoCon on 10,000 hotel guestroom keycards | Sponsor
supplies the artwork for the keycards. Fee includes all processing,
coordination with hotels and production of keycards.
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