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Winterfest
“Best Show on H2O” Winterfest, best known for its one-of-a-kind Boat Parade, brings together our community and visitors from around the world. In 1988, community leaders decided to build upon the popularity of the Boat Parade and create a non- profit organization that would make the Parade and all the surrounding events into a world-class extravaganza. Broward County also benefits, thanks to Winterfest’s economic impact on the area of approximately $50 million annually. We encourage and promote diversity among all cultures, races and religions. Winterfest has a base of 300+ volunteers, supporters, and sponsors led by a Board of Directors. Since most our events are free to the public, sponsorships from local and national corporations and organizations provide the “fuel” to help run all festivities. Our sponsors ensure the continued success and future growth of the Winterfest Celebration. The International Festival and Events Association has named Winterfest as its top 20 Parades in the World. With more than 50,000 parades in the United States alone, this is a huge international honor that places Winterfest in the prestigious company of the Macy’s, Mardi Gras, Rose Bowl and Disney Parades.
WINTERFEST INVITATION TO BE A CORPORATE
PARTNER IN 2020
Join our team of Corporate Partners and reap the rewards of a family tradition with an annual advertising
campaign valued at more than 3 million dollars. Be part of the 49th annual Seminole Hard Rock
Winterfest Boat Parade, an internationally recognized event that reaches a live audience in excess of
1,000,000 people in one day along the 12-mile parade route, while reaching millions more on television.
In addition to the Parade, we produce a one-hour television special in cooperation with WSVN Channel
7 (South Florida FOX Affiliate with 1.5 million household viewers), in 2019, the Winterfest special aired
three times in South Florida, twice in the Boston market on WHDH-TV and WLVI-TV. In addition, it aired
ten times on FOX Sports Florida which is available to 7.1 million households in and outside of Florida.
The live version of the Parade is seen locally on the City of Fort Lauderdale television station with digital
airings by EyeOnSouthFlorida (approximately 416,807 viewers the day of the Parade) and Facebook
Live by WSVN Channel 7 (155,000 views). We will help you showcase your company to your direct
target market while showing goodwill to the community at large.
White Party Family Fun Day Black Tie Ball Grand Marshal Reception
VIP Area Seminole Hard Rock Grandstand Viewing Area
Winterfest Boat Parade
Captain’s Meeting Captain’s Cup Volunteer Party
The Winterfest® White Party with a Sparkle of Emerald is the kick-
Winterfest White Party off event for our 49th Anniversary. As a sponsor, your company
2019 Supporters: Gray Robinson Attorneys at Law will be part of the media glitz!
Fort Lauderdale Marriott Harbor Beach Hotel & Spa
Bahamas Paradise Cruise Line This exclusive party is for sponsors, community leaders, Winterfest
Featured Restaurant: Piazza Italia board of directors and media partners. WSVN, as well as many of
our print sponsors add to the already extensive media coverage.
White Party is scheduled for November 22, 2020 Culinary creations and craft cocktails will be cleverly mixed with
entertainment, fashion, music, and Parade highlights.
This event is by invitation only.
Sponsorship is your ticket in. The primary benefit of this sponsorship is the opportunity to
showcase your community involvement to the “Who’s Who” in
Greater Fort Lauderdale and beyond.
2019 video: WSVN https://youtu.be/rSrNR6-5UHE and
EyeOnSouthFlorida
https://eyeonchannel.com/eye-on-south-florida/featured-
sfl/winterfest-white-party-2019/
Sponsorships range from
$5,000-$35,000:
• “In Association With” Sponsor
• Featured Restaurant
https://youtu.be/Y2GoNoh-DO4
• Photo Booth
• Entertainment Sponsor
Winterfest Family Fun Day
2019 Supporters: Joe DiMaggio Children’s
Hospital, Publix, Cathy & Larry Danielle Pet
Rescue Row, La Croix
Free Event to the Community is for scheduled
November 22, 2020
Part of the Winterfest Celebration is the Family
Fun Day, a perfect venue to promote your
company. This free event was created to provide
family fun to the community that supports our Sponsorships
efforts and will feature a variety of activities geared
for the entire family. In 2019, attendees had the range from
opportunity to receive free bicycle helmets from
the Epilepsy Florida, activities from Broadway $3,500 -$10,000:
Across America, Museum of Discovery and
Science, Cirque du Soliel and sampling from La • Title Sponsor – PENDING
Croix and Gogo Squeeze Gogurtz. Live
entertainment is provided by local artists such as
Joe DiMaggio Children’s
Bonn E. Maiy and the Shane Duncan Band, along Hospital
with photo opportunities with Santa and much
more. Experience the energy and feel a part of the • Presenting Sponsor –
“World’s Most Watched Boat Parade.” This event PENDING Publix
has boasted in excess of 50 vendors and activities,
and 6,000+ guests consistently since its inception
in 1998. • Sampling/Display
. Opportunities
2019 VIDEO: VIGNETTE OF THE EVENT: available
https://youtu.be/kQKdkcG07xA ie. La Croix
NEWS:https://wsvn.com/entertainment/winterfest-
kicks-off-holiday-fun-with-family-fun-day/
Seminole Hard Rock Winterfest Black Tie Ball 2019 Supporters: Seminole Hard Rock Hotel & Casino, South Florida Ford, DEX Imaging, Republic National Distributing Co. Black Tie Ball scheduled for Saturday, December 5th 6 pm – 12 midnight The Winterfest® Black Tie Ball is the social event of the holiday season and the most well attended holiday gala in Broward County. This glamorous event is known, year after year, as the Ball with the best entertainment, an exciting auction full of tremendous values and wonderful food. This event draws close to 1,000 of South Florida’s most prestigious community members. In addition, a vignette showcasing the Black Tie Ball will be incorporated in the one-hour Parade Television Special. The evening begins with the Red-Carpet Reception from 6:00 – 8:00 p.m. with a premium open bar, lite bites and an amazing silent auction. Guests will then be escorted into the main event which will feature a gourmet dinner, a full line up of entertainment and dancing till midnight. We are also proud to partner with Broadway Across America, who provides first-class entertainment featuring the leads of an upcoming Broadway Show. 2019 VIDEO: https://youtu.be/c6S5AyhH0H0 Sponsorships range from $5,000-$65,000: • Presenting Sponsor - $65,000 • In Association with - PENDING - Republic National Distributing Company • Fun Photo • Live Auction – $15,000 • Silent Auction - PENDING - Fidelity Investments • Welcome Reception - $35,000 • Entertainment - $15,000 • Qtego Auction Package (10 available range $5,000-$8,000)
Winterfest
Captains’
Meeting
2019 Supporters: Hilton Fort Lauderdale,
Chevron USA
Winterfest Captains’ Meeting is scheduled
for Tuesday, December 8th
This mandatory dinner meeting for all Boat
Parade participants is hosted by Hilton Fort Sponsorships range from
Lauderdale Marina. Captains receive line-up
information, along with rules and regulations $5,000-$10,000:
for the Parade. Goodie bags feature great
items from our sponsors. Approximately 150 • Location Sponsor - PENDING –
Boat Captains and Marine Patrol
representatives attend this meeting.
Hilton Fort Lauderdale
• Fun Photo
• Goody/Swag Bag
• Boat Number Sponsor –
PENDING – Image 360
Seminole Hard Rock Grand
Marshal Reception
Grand Marshal Reception is a highly-visible reception which honors the
Grand Marshal(s) and other celebrity guests participating in the Winterfest
Celebration. This elegant reception hosts approximately 500 guests including
local dignitaries, celebrities, VIP’s and Winterfest Sponsors.
If you are looking for an opportunity to entertain clients and get exposure
among a very influential group of people, this is the perfect event with which
2019 Supporters: Alfa Romeo of Fort to be aligned.
Lauderdale, South Florida Business
Journal 2019 VIDEO: https://youtu.be/kQKdkcG07xA?t=118
Grand Marshal Reception is scheduled
for December 11, 2020
Sponsorships range from
This event is by invitation only.
Sponsorship is your ticket in. $5,000-$30,000:
• Location Sponsor - PENDING –
Seminole Hard Rock Hotel & Casino
• Presenting Sponsor - $30,000
• VIP Lounge - $15,000
• Fun Photo - $5,000
SHOWBOAT
EXAMPLES
FIREWORKS BARGE Sponsorship $25,000
An electrifying component of each year’s parade, Seminole Hard Rock Winterfest
the Fireworks Show-float is one-of-a-kind! Barge
will showcase Sponsor logo in lights for entire 12 Boat Parade
miles.
2019 Supporters: Seminole Hard Rock Hotel & Casino,
SANTA CLAUS SHOWBOAT Sponsorship Republic National Distributing Company, Dania Pointe,
$45,000
The Santa Claus Showboat is the most eagerly
Southwest Airlines, WSVN Channel 7 and other partners
anticipated boat in the Parade by young and old
alike. The Seminole Hard Rock Winterfest Boat FREE to the public in many areas along the 12-mile
Parade allows only one live Santa to be visible Parade Route scheduled for December 12, 2020
anywhere in the entire parade, and he will be starting at 6:30 pm
aboard this entry!
BAND SHOWBOAT Sponsorship $45,000 An internationally recognized event that reaches a live
The Santa Claus Showboat is the most eagerly audience in excess of 1,000,000 people in one day
anticipated boat in the Parade by young and old along the 12-mile parade route while reaching millions
alike. The Seminole more on television. In addition to the Parade, Winterfest
TURNKEY SHOWBOAT Showboats $30,000
produces a one-hour television special in cooperation
and up with WSVN Channel 7. See broadcasting details on
Let us create a branding yacht that will entertain page 3. Sponsor Showboats are guaranteed to be
your guests and please spectators alike. Let us included in the television special (Script to be determined
take care of the work organizing the decorators, / subject to final editing by WSVN).
sound, entertainment, food and beverage for your
next holiday party.
Your showboat in the Parade will also be aired live on the
OTHER OPPORTUNITIES: City of Fort Lauderdale television channel, digitally via
Bow Sponsorship on the Grand EyeOnSouthFlorida and Winterfest’s social media
Marshal Showboat and channel.
Frontline/Healthcare Showboat Sponsorships
2019 TELEVISION LIVE LINK:
Showboats are anticipated entries that create https://eyeonchannel.com/eye-on-south-florida/featured-
a WOW element of the Parade.
sfl/watch-live-winterfest-boat-parade-here/
Grandstand Viewing Area
2019 Supporters: Broward Health, Florida Panthers, South Florida
Ford, Stella Artois
This is the largest organized viewing area along the 12-mile
Parade Route scheduled on December 12, 2020
Located at Hugh Taylor Birch State Park
Tickets in this area range from $25-$30 with the public able to walk
into the park to watch the Parade without a seat for only $5. All
attendees have access to experience this festival atmosphere.
The Grandstand Viewing Area is the prime location for a “front
row seat” to view the Parade, located inside Hugh Taylor Birch
State Park. All seats are RESERVED and assigned with 3,000+
seating capacity. Approximately 3,000 additional guests pay a
general admission fee to enter the park and utilize our food court
and fun zone. The Grandstand Viewing Area is a festival within the
event with an assortment of interactive games, hospitality, vendors,
food and beverages for purchase. A stage with live entertainment
and Santa Claus will be on hand for photos! The Grandstand Area
will also host members of the media and “The Village,” where
corporate and private parties are available to view the parade and
entertain guests.
2019 VIDEO: https://youtu.be/gyQGtcjIQ6M
Sponsorships range from
$5,000-$40,000:
• Presenting Sponsor - $40,000
• Stage Sponsor (will custom create)
• Hospitality Village – PENDING Stella
Artois
• Zone Presenting Sponsor
(will custom create)
• Ticket Outlet
• Group PartiesWinterfest VIP Viewing Party
2019 Supporters:
Hotwire Communications, Nova Southeastern University, Holy Cross Hospital, Savor Cinema, Visit Lauderdale
Located at Laura Ward Park and Stranahan House with a V-VIP Viewing Area on Riverwalk Extension
This is an Invitation Only Event scheduled on December 12, 2020
This event is by invitation only. Sponsorship is your ticket in.
The most prestigious location to watch the Winterfest Boat Parade is the VIP Parade Viewing Area! In recent years,
approximately 500 community leaders, dignitaries and Winterfest Sponsors have gathered to enjoy the Parade from the
best viewing location in town. Located in the heart of downtown Fort Lauderdale, viewers see the parade close to its start
location. This festive event at Laura Ward Park and the beautiful Stranahan House, includes an open bar and a
magnificent buffet catered by our host hotel – The Riverside Hotel and area restaurants. Parade participants pull out all
the action aboard their entries since this area is host to television and parade judges.
Sponsorships
range from
$5,000-$25,000:
• Title Sponsor
• Presenting Sponsor
• 3-D Glasses / Blinky Light
SponsorWinterfest Captain’s Cup
Awards Dinner Reception
2019 Supporters:
Greater Fort Lauderdale Convention & Visitors Bureau, Edco Awards,
Visit Lauderdale, Sixth Star Entertainment
This is an Invitation Only Event scheduled for January/February
2021
Event Host Location is a Sponsorship Opportunity!
A celebration honoring everyone that made the Seminole Hard Rock
Winterfest Boat Parade Possible. Boaters and Sponsors are invited to
this festive event with dinner, live entertainment, video awards
presentation and other highlights of the year. Approximately 300 in
attendance.
Sponsorships range
$5,000-$15,000:
• Host Location
• Award Sponsor
• Welcome Reception
SponsorVolunteer Party
2019 Supporter: Timpano Restaurant
This is an Invitation Only Event scheduled for
January/February 2021
Event Host Location is a Sponsorship Opportunity!
This celebratory event honors the people who play a huge role
in the success of Winterfest – our volunteers!
Carolyn McLaughlin Spirit of Volunteerism Award winner is
announced during the event. OTHER PACKAGES: ADVERTISING PACKAGES
Sponsorships range $3,500 and up
• Winterfest Black Tie Ball Program
distribution 1,000 (full color page ad)
• Name listing in brochures
• Qtego Auction Online Banners
• Tickets to select events
POSTER SPONSORSHIP $5,000
Winterfest enthusiasts wait with great
anticipation each year to get the official
commemorative poster hot off the press!
Event posters are the most visible of
marketing vehicles that make a great
collectable item.
Sponsorship range from BURGEE (OFFICIAL PARADE FLAG)
$3,500 and up: SPONSORSHIP $5,000
These highly coveted
• Host Location collector’s items are
• Swag Bag Sponsor created each year to reflect
the theme of the Parade.ADDITIONAL MEDIA LINKS
TELEVISION SHOW VIGNETTES:
WHITE PARTY; https://youtu.be/rSrNR6-5UHE
FAMILY FUN DAY and GRAND MARSHAL RECEPTION; https://youtu.be/kQKdkcG07xA
BLACK TIE BALL https://youtu.be/c6S5AyhH0H0
SHOW STOPPERS: https://youtu.be/1UPIDs623P4
GRANDSTAND VIEWING AREA: https://youtu.be/gyQGtcjIQ6M
LIVE TELEVISION SHOW (streamed live on WSVN, City of Fort Lauderdale Channel and is on EyeOnChannel.com)
Please review
https://eyeonchannel.com/eye-on-south-florida/featured-sfl/watch-live-winterfest-boat-parade-here/
additional media
SAMPLE STORIES: details on the
PARADE DAY: Festival Route: https://wsvn.com/entertainment/2019-winterfest-boat-parade-charts-festive-route-up-intracoastal/
PRE-PARADE:
Winterfest
• Participants Show Off Designs: https://wsvn.com/entertainment/winterfest-boat-parade-participants-show-off-boat-designs/
• Preparations Underway: https://wsvn.com/news/local/preparations-underway-ahead-of-winterfest-boat-parade-in-fort-lauderdale/ Website including
• Margaritaville-Themes Entry: https://wsvn.com/entertainment/local-boat-owner-preps-margaritaville-themed-float-for-winterfest-parade/
• Owners go all out: https://wsvn.com/entertainment/local-boat-owners-go-all-out-to-enter-winterfest-boat-parade/ the 2019 Annual
BALL: https://wsvn.com/entertainment/black-tie-ball-at-seminole-hard-rock-hotel-casino-kicks-off-winterfest-2019/ Report and Media
FAMILY FUN DAY: https://wsvn.com/entertainment/winterfest-kicks-off-holiday-fun-with-family-fun-day/
Reports.
GRAND MARSHAL ANNOUNCEMENT:
https://wsvn.com/entertainment/poison-singer-bret-michaels-named-grand-marshal-of-2019-winterfest-boat-parade/
2019 PROMOTIONS OF WINTERFEST
EYEONSOUTHFLORIDA
AUDIENCE:
https://eyeonchannel.com/eye-on-south-florida/business-and- https://eyeonchannel.com/eye-on-south-florida/celebrities-and-
news/winterfest-boat-parade-takes-fort-lauderdale-waterway/ dignitaries/winterfest-grand-marshal-experience/
https://eyeonchannel.com/eye-on-south-florida/featured-sfl/bret- https://eyeonchannel.com/eye-on-south-florida/featured-
michaels-rocks-winterfest-boat-parade-as-grand-marshal/ sfl/watch-live-winterfest-boat-parade-here/
https://eyeonchannel.com/eye-on-south-florida/featured- https://eyeonchannel.com/eye-on-south-florida/featured-
sfl/winterfest-blacktie-ball-extravaganza/ sfl/winterfest-white-party-2019/Parade Entries and Event Vignettes are seen around the World
WINTERFEST TELEVISION SPECIAL IS SEEN AROUND THE
WORLD VIA WSVN, FOX SPORTS AND EYEONSOUTHFLORIDA
MIAMI /FORT LAUDERALE AUDIENCE IN 2019:
• Television Show in Miami Market WSVN Channel 7 – five airings
• Television Show is aired live on the City of Fort Lauderdale’s station.
• WSVN Social Media has over 73,469 Facebook, 4,000 Twitter and 2,378 on WSVN.com – These numbers
are Parade viewers only
OUTSIDE MIAMI AUDIENCE IN 2019 VIA FOX SPORTS SUN:
• Available to a total of 7.5 Million Households across the United States (6 MILLION in Florida in 10
designated market areas, 1.5 Million outside of Florida)
• Television Show Boston Market: WHDH and WLVI - two airings
WORLDWIDE AUDIENCE IN 2019 VIA EYEONSOUTHFLORIDA:
1. United States (79.21%) 16. Philippines (0.40%) 30. Romania (0.25%)
2. United Kingdom (4.91%) 17. Taiwan (0.50%) 31. Russia (0.35%)
3. Brazil (3.48%) 18. United Arab Emirates 32. Ukraine (0.25%)
4. Canada (0.73%) (0.55% 33. Venezuela (0.25%)
5. Germany (2.73%) 19. Bangladesh (0.15%)
6. Sweden (0.14%) 20. Costa Rica (0.25%) This report was generated on
7. South Africa (0.24%) 21. Czech Republic (0.25%) 02/09/20 at 18:48 PM - Current
8. China (0.99%) 22. Croatia (0.05%) Report Bandwidth Usage:
9. France (0.99%) 23. Indonesia (0.25%) Amazon AWS / EC2 CDN / S3
10. Italy (0.84%) 24. Israel (0.35%) The above accounts for all
11. Poland (0.74%) 25. Japan (1.35%) digital media accessed and
12. Argentina (0.20%) 26. Lithuania (0.05%) does not include conventional
13. Bosnia & 27. Mexico (0.25%) broadcast.
Herzegovina (0.20%) 28. Malaysia (0.15%) https://eyeonchannel.com/eye-
14. Spain (1.00%) 29. Portugal (0.25%) on-south-florida/featured-
15. New Zealand (0.50%) sfl/watch-live-winterfest-boat-
parade-here/Join Our Corporate Family Today!
• 2020 Parade: December 12th
Theme: “Masquerade on Parade”
Dance and Song All Night Long
• 50th Anniversary Saturday, December 11, 2021
1971 – 2021
• Winterfest, Inc. is a 501(c)4 organization
Winterfestparade.com
QUESTIONS?
Contact Lisa Scott-Founds, President & CEO
Winterfest, Inc. 954-767-0686
lisa@winterfestparade.comYou can also read
