LONDON LANDMARKS HALF MARATHON 2020
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LONDON LANDMARKS
HALF MARATHON 2020
R S H I P
RT N E
I T Y PA
R
CHA URE
R O C H
B
C T I O N
T R O DU
03 IN E N T TO
M M I T M E R S
O T N
05 OUR C ARITY PAR C E
R C H I E N
OU E X P ER
N E R ’S
H E R UN E N C E
07 T X P ER I
R I T Y E
C H A T N E R
14 THE 2 0 PAR
G A 20
C O M IN
17 BE
2
F R O M
SS A G E
A M E T E A M
L L H M
T H E
‘Thank you for your interest in the 2020
London Landmarks Half Marathon.
Building on the success of 2018 and 2019 we are delighted to be
able to offer your charity the opportunity to partner with an
award-winning running event like no other!
Offering your supporters the chance to run through Westminster
and the City on closed roads, the London Landmarks Half
Marathon route passes London’s most spectacular sites and
immerses participants in London’s quirky and hidden history.
Furthermore, with a route lined with amazing singers, dancers,
bands and musicians as well as an abundance of family activities
and entertainment on offer this is an event not to be missed.
Having delivered hugely successful events in years 1 and 2 we
are hopeful that we will be granted permission to increase our
field of runners for LLHM 2020, creating more opportunities for
you to fundraise from a very popular event. The 2019 ballot was
9 times over subscribed and we’ve already had 45,000 people
pre-register for the 2020 event, so will once again be holding a
ballot for LLHM entry. We hope that you will partner with us to
achieve your fundraising goals by capitalising on the demand for
places in this very special event.
Thanks for your support – we look forward to working with you.’
The LLHM Team
3
LLHM ANCE
A G L
AT
G NCE
CASIN PERIE
SHOW ORY R EX
DATE D O N ’S HIST R UNNE
LON
Sunday 29 March 2020 • Fun and interactive historical • High quality technical t-shirt
and cultural activations • Award winning finisher’s medal
honouring London
S
C IPANT • Sturdy race bag
PARTI • Route signage highlighting
• Cool finisher’s sweatband with zip
London’s quirky secrets and
compartment
13,000 runners hidden history
• Water & sports drinks on route
• Themed charity cheer stations
showcasing ‘The grand, the quirky • Amazing route entertainment
E
ROUT
and the hidden’
UT
Y DAY O
• The only half marathon to go NDON
’S FAMIL
R A T I NG LO T Y
through the City and Westminster
CELEB MUNI
• Traffic free, closed-road route U R E & COM • Free fun family treasure trails
CULT
with a stunning landscape of • Free guided history tours revealing
iconic landmarks • Amazing bands playing everything London’s incredible past
• Prestigious start and from samba to pop • Celebrity Runners (2019 saw
finish locations • Spectacular dance and carnival Amanda Holden, Jenni Falconer
acts to entertain crowds and Jake Quickenden plus more
• VIP medal distributors including complete the course)
PR OFIT
T FOR
The Chelsea Pensioners and the
10 0% NO Pearly Kings & Queens Y
OLOG
TECHN
• Organised by Tommy’s for
the charity sector • Event App offering runner
• All profits raised go to charity tracking and entertainment guide
• Electronic chip timing
• Course photography
Event delivery partner: Fundraising partner: Registration platform partner:
ERS
PARTN
4
N T T O
M I T M E R S
CO M R T N E
OU R I T Y P A
C H A R
OUR
The LLHM is an exciting fundraising event,
organised for charities, by a charity.
It is important for us to show you that we are committed to
delivering the best possible event for you and your runners,
whilst also helping you raise amazing amounts of money for
your causes.
The LLHM Team aims to go above and beyond expectations of other
partnerships as we promise to (amongst others):
• Provide clear and frequent event updates through
(at a minimum) monthly partner update emails.
• Recognise the value of our charity partners and their runners
by celebrating their success through initiatives such as the provision
of special number bibs and the iTAB Stars award.
• Enhance your runner’s journey from sign-up to post-event through securing
partnerships and sponsors that exclusively benefit LLHM participants.
Why choose to partner with the LLHM?
As a charity you are at the heart of the London Landmarks Half Marathon.
Demand for places in the 2019 London Landmarks Half Marathon was
overwhelming. Over 180 charities benefited from being official partners
and as we move into 2020 we want to increase this figure to raise
even more money for great causes.
5
Why be a London Landmarks Half Marathon
2020 partner?
FUNDRAISING AWARENESS PUBLICITY
• A fabulous fundraising opportunity • Recruitment and engagement • Raise awareness of your
• £12 million raised to date for opportunity organisation both locally
180 charities • Marketing & PR opportunities and nationally
• £667 - Average raised by LLHM • LLHM 2019 secured coverage with
2019 runners on JustGiving a variety of sources for charities
In 2019 the LLHM offered two new
opportunities to boost awareness and
aid fundraising for charity partners.
Special Bibs Offering in-demand bib numbers to charity runners shows that
we care about your runners and their journey. We asked our charity partners
and runners to share their outstanding fundraising accomplishments as well as
their unique stories.
Bibs 1-5 In 2019 we saved the 1-5 runners bibs to celebrate runners who had
raised fantastic amounts of money. On race day it was Mary Hunter who raised
£12,250 for Tommy’s who wore the number 1 bib with pride.
Bibs 6-10 Bibs 6-10 were awarded to those who had inspiring or unique
stories. Runners wearing these bibs include Steve Robinson (running for
Macmillan Cancer Support) who set a new Guinness World record when
he ran the LLHM dressed as a cancer awareness ribbon. He also raised £635
for the charity.
It is these stories that allow us as charities to connect with our runners and
makes supporting them all the more valuable.
Charity Mascot Relay Race LLHM is also about fun. In 2019 the first ever
LLHM Charity Mascot Relay Race took place to help raise more awareness of
our charity partners as well as adding an extra bit of fun for the spectators. 17
mascots representing 15 charities took part.
6
N E R ’S
R U N
YOUR ENCE
P E R I
EX
Along the route, The LLHM Runner Experience
you’ll see...
The event is not your average half marathon! From cultural
THE GRAND landmarks and heritage to the city’s quirky and hidden secrets,
Tower of London
your runners will get to explore the capital on a route like
no other! Read on to find out more…
THE QUIRKY
Gringott’s bank
Our Magnificent Route:
in Harry Potter
A Royal Start: The race starts on the beautiful Pall Mall alongside the
royal residence of St James’s Palace.
THE HIDDEN
Along the Route: Your runners will pass some of the Capital’s most
iconic landmarks along with some of its quirky and hidden secrets
Britain’s smallest
Police station A Stately Finish: Your runners will be rewarded with a stately finish on
Whitehall just outside Downing Street. We can’t promise that the Prime
... and more! Minister will be there to greet everyone! but we can promise an outstanding
finish line with views of London’s must-see icons Big Ben and the London Eye.
Chancery Lane
ITY
THE C NDON
OF LO OF
BANK D
Holborn 6 7
S N
L COU
RT ENGLA
ROYA ICE
5
J U S T
OF
St Pauls THE
UL’S KIN
ST PA RAL GHER
D
SOHO CATHE
1
E
CHEES
8
RSET Blackfriars 4
NT SOME GRATE
R
COVE EN E Temple 9
GARD HOUS
3 Cannon
Street Tower Hill
11
MENT
N’S MONU
NELSO
2
RIVERES
COLU
MN
Charing
THAM 10
12
Cross
Embankment
BANK TOWE
R
SOUTH NDON
START
PALL OF LO
MALL SW1
CITY OF WESTMINSTER
13
London Bridge
HARD
FINISH BY THE S
DOWNING Waterloo
STREET SW1
k
es’s Par CITY OF WESTMINSTER
St Jam
ON
LOND
EYE
Westminster
St James’s Park
TER
WES TMINS
N
BIG BE
7
D O N ’ S
G LO N
I N G I N I F E
B R TO L
R Y
HISTO
Along our route, runners and spectators will
be immersed in London’s history and culture
with entertainment and activities galore.
Our 2019 activities included:
Bowler Hat Send Off
Honouring the birthplace of the bowler hat runners were waved off by our
bowler hatted Londoners including The Welcome People!
Dr Johnson’s Party
We wondered at the world of wordsmithery (with help from our friends at Dr
Johnson’s House) as the life and work of Dr Johnson, creator of the English
dictionary was celebrated!
Postal Past Celebration
The Post Office Vehicle Owners Club and the Postal Museum were revealing the
fascinating stories behind London’s postal history whilst the Royal Mail Choir
entertained.
Bow Bells
The Bow Bells of nursery rhyme fame rang a half peel to celebrate the event
and also showcase St Mary-Le-Bow Church.
8
D O N ’ S
G LO N
I N G I N I F E
B R TO L
R Y
HISTO
Roman Reception
Gladiator fighting, centurion drilling and plenty of fun celebrating Londinium
life in Roman times was had at out Roman Reception!
Suffragist Pageant
Our Suffragists were cheering on our runners as they celebrated their role in
making history.
Harry Potter Party
We celebrated the role of London in the Harry Potter films with our Harry
Potter cheer station making a return to the LLHM route. Runners passed a 12
foot replica of the Triwizard Cup and spectators enjoyed a special display of
Quidditch props from the Harry Potter films.
Historic Finish
Our celebratory Historic Finish saw some of London’s famous historic
characters along with present day iconic residents The Pearlies and The
Chelsea Pensioners handing out medals to runners.
9
LT U R E
N G C U
C A S I
SHOW G E
E R I T A
AND H
On top of our activations your runners
can enjoy…
Music and Performances
The London Landmarks Half Marathon celebrates musical talent from across
the capital. We offer runners a soundtrack of pulsing pop, sensational samba
and reggae rhythm to keep them motivated. In 2019 we partnered with some
very talented youth groups, universities and schools giving runners and
spectators the chance to experience outstanding performances from rising
stars. And to top it off there were amazing performances of vibrant swing
dance, mesmerising street dance and graceful contemporary too.
Quirky and Hidden Signage
Ever wondered where London’s oldest shop is? Or wanted to discover London’s
Roman remains? Our route signs point out London’s fascinating history and
help runners discover its quirky and hidden secrets.
10And LLHM supporters are in for a treat too!
In 2019 we offered:
History Tours
Our friends at the City Guides and Westminster Guides delivered 7 fantastic
free short guided history tours on race day that enabled spectators to learn
more about London’s incredible historic past or find out more about our
capital’s fascinating heritage
A Little Spotters Treasure Hunt
The LLHM has its very own treasure hunts which offer a great way for the
family to discover a side of London they never knew existed!
The City Selfie Challenge
A photo challenge encouraging exploration of famous sites around the
City of London.
11E C I A L
R A S P
E X T
H E S
TOUC
Your runners are truly valuable to us
and we want to make their half marathon
experience the best possible.
To make their day extra special and help get them into
the fundraising spirit, some of the little extras we added
in 2019 included:
• Award Winning Medal
• Golden Tickets
• Quality Kit Bag
• Free Prosecco
• Free Coffee
• Cool Sweatband
12N E R ’S
RUN C K
E E D B A
F
Each year we do everything we can to
offer an enhanced race experience and
because of this, we place great value
in our runners feedback.
Here’s what some of our participants had to say about their
London Landmarks Half Marathon experience in 2019.
Truly the ‘happiest’ half marathon ever. I smiled Everything was just perfect. Despite dreading
all the way, what a wonderful experience. the whole race the day before, it was one of
the best and enjoyable races I have ran. The
crowd were amazing, the whole atmosphere
was fantastic. The weather was perfect, the
sun was shining, and everyone was just happy
The support along the route was just incredible.
to be there.
This was my first ever half marathon and I was
dreading it as I’m not a strong runner. This event
converted me and I have already pre-registered
and signed up to another half marathon. The
atmosphere and support from the charities and
Everything was just perfect. Despite dreading
people all along the way made such a huge
the whole race the day before, it was one of
impact!
the best and enjoyable races I have ran. The
crowd were amazing, the whole atmosphere
was fantastic. The weather was perfect, the
sun was shining, and everyone was just happy
The whole event was just outstanding and to be there.
incredibly well organised. Truly a fabulous day.
The support from the crowds was just
phenomenal along with the cheer stations.
Running with such an amazing atmosphere
thanks to the crowd - I loved all of the stations
and it really got me through the course.
Best organised race I’ve ever done hope I get to
do it next year. LLHM 2019 you rocked x
13A R I T Y
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THE E N C E
P E R I
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NY
OU S NAN
T FAM
O N ’S MOS
LOND
STRY
R INDU
SPAPE
ON ’S NEW
LOND
ENE
’S MU SIC SC
LONDON
Charity Partner Commitments
Working together we can make your runners
LLHM experience something to shout about.
As part of our partnership we ask you to:
1 Host A Themed Cheer Station
Your runners will be supporting you on race day, now you can support their
race too! As charity partners of LLHM we ask you to embrace the spirit of
LLHM and charity alike and show your runners support with a themed cheer
station. We believe it is important to express the value of our runners, and
seeing you cheer them on during the race, makes it even more special.
Here is a look back on some of our themed cheer stations (hosted by our 2019
Big Ben and St Paul’s partners) that really drew in the crowds and kept our
runners inspired and motivated.
14A R I T Y
C H
THE E N C E
P E R I
EX
NDON
ICKE NS’ LO
LES D
CHAR
Y
ISTOR
’S R OYAL H
DON D
LON ROUN
N UN DERG
H E LONDO
T
2 Provide a Fundraising Total
We need to show the value of the LLHM to our stakeholders so post event
we’ll be asking you to let us know how much your team raised. Providing
this information will help secure the LLHM’s future.
3 Give Charity Feedback
We also value your voice. Being a part of the London Landmarks Half
Marathon is an opportunity not to be missed and we want to keep it this
way. A short post-race survey helps us make your experience as a charity
partner: more practical, simpler and more valuable. Here is what some of
our charity partners had to say about their partnership experience and the
event itself in 2019.
15RT N E R
I T Y PA
CHA R
B A C K
F E E D
The London Landmarks Half Marathon has
quickly become one of the most important
and successful events in our portfolio. If
you’re thinking about getting involved,
This is not an event to miss, the atmosphere on
don’t think, just do.
the day is lively, quirky, buzzing and all round
brilliant. Themed charity cheer stations and the Jermayne, Prostate Cancer UK
encouragement around the course really brings
the event to life.
The support and information provided to you
from the London Landmarks organisers is
second to none, and they are always on hand to
help you with any questions or queries you may Even as a small charity with the minimal
have. I cannot fault the day or the experience number of places in the event, LLHM gave us
overall, which was extremely well organised. all the support we needed. They were always
really helpful and prompt in answering any
Rhianne, Cardiac Risk in the Young queries we had. The race has had amazing
feedback from runners and volunteers and
we thoroughly enjoyed the unique
atmosphere they’ve created!
Kat, Sarcoma UK
We love LLHM because it encourages creativity
and brings a fresh approach to running events.
Every one of our runners had a fantastic time
(“Best half I’ve ever run” was a common
response!) and the LLHM team are so Highly recommend this event for charities.
communicative and helpful it made being a The event team are a ‘cut-above’ and have
part of the event really exciting! Well done to been a joy to work with, making the
the organisers on another brilliant event. promotion & running of the event simple &
Anna, St Joseph’s Hospice straightforward
Marie, Action Duchenne
An amazing opportunity for charities to give
their participants a fresh and new fundraising
opportunity!
LLHM is a fantastic event that really puts
Caitlin, Pancreatic Cancer UK charity involvement and the runner
experience at the heart of everything they do!
Simon, Macmillan Cancer Support
16M A R KS
L A N D 2 0
D O N N 2 0
LON A R AT H O
F M
HAL Become a 2020 Charity Partner
We encourage charities big and small to get involved in LLHM. We have 6
partnership levels depending on the number of places you would like to apply
for.
We want to ensure as many charities benefit as possible from the event, so
have set a maximum number of Big Ben, St Paul’s and Tower of London
partners.
Places cost £135 each and cannot be rolled over.
Parnership Level Number Max Number Details
of Places of Partners
Big Ben 400-500 6 • Primary home page feature
• Primary listing on Charity Place
webpage
• Logo and content in 2 LLHM
e-newsletters
• Promotion in 2 LLHM
Facebook posts
• Promotion in 2 LLHM
Twitter posts
• Official cheer station in
a prime location
St Paul’s 300-399 6 • Secondary home page feature
• Secondary listing on Charity Place
webpage
• Logo and content in 1 LLHM
e-newslatter
• Promotion in 1 LLHM
Facebook post
• Promotion in 1 LLHM
Twitter post
• Official cheer station in
a prime location
Tower of London 200-299 10 • Listing on Charity Place webpage
Nelson’s Column 100-199 • Listing on Charity Place webpage
Gherkin 50-99 • Listing on Charity Place webpage
Cheese Grater 10-49 • Listing on Charity Place webpage
Additional Marketing Options
We’ve also created a range of advertising packages that you can pick and
choose from. There’s no connection to race places, charity partnership status or
anything else. You have complete freedom to choose the package that suits
you best. Further details will be circulated with your allocation confirmation.
17R T N E R
I T Y P A C E S S
C H A R N P R O
I C A T I O
APP L
Want to become a charity partner?
That’s great news!
To apply please complete the online London Landmarks
Half Marathon 2020 Charity Partner Application Form found
here www.llhm.co.uk/charity-partner-form and submit by 10am
on the 13 May 2019.
Date Details
Friday 3 May 2019 2020 Charity Partnerships
Launch
Monday 13 May 2020 Charity Partnership
– midday
Applications Close
W/c 20 May Big Ben Partner Interviews
W/c 27 May Charity Partners Confirmed
June Public Place Ballot
We hope this brochure has answered all of your questions but
if you do have any please email us at support@LLHM.co.uk
or give us a call on 0207 398 3422.
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