2018 HERITAGE VICTORIA PERMIT APPLICATION
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2018 HERITAGE
VICTORIA PERMIT
APPLICATION
Event Management – IMG
Level 8, 580 St Kilda Rd
Melbourne, 3004 VIC
03 9864 1111
Contents
Foreword ........................................................................................................................................................... 3
Proposal ............................................................................................................................................................. 3
Intended Activities............................................................................................................................................. 4
Current Conditions of Venue ............................................................................................................................. 4
Layout Plan ........................................................................................................................................................ 5
Heritage Impact Assessment Statement ........................................................................................................... 5
Garden Protection and Restoration .................................................................................................................. 7
2018 Designer’s Guide ....................................................................................................................................... 7
2018 Irrigation Plan ........................................................................................................................................... 8
2018 Arborist Consultant .................................................................................................................................. 8
2018 Soil Compaction Report ............................................................................................................................ 8
2018 Event Timeline .......................................................................................................................................... 8
MIFGS Financial Implications - Application Refusal........................................................................................... 9
2018 Power and Lighting Plan (Including Twilight) ........................................................................................ 11
Urban Forest .................................................................................................................................................... 11
Appendices ...................................................................................................................................................... 13
2Foreword
Victoria is universally known as the Garden State. We love flowers and gardens as reflected by the
attendance numbers at the Melbourne International Flower & Garden Show (MIFGS).
During the week at MIFGS, the Carlton Gardens and Royal Exhibition Buildings are filled with pensioner
groups, civic and social groups as well as gardening clubs while at weekends young families, couples and
singles look for inspiration to transform their backyard, an inner city courtyard or apartment balcony. There
are displays, advice and entertainment for all - from those with the greenest of thumbs to gardening
novices.
It is Australia’s most beautiful event and the reason for this goes beyond the exhibits themselves.
The event’s location plays a large part in its beauty. The Carlton Gardens are amongst the most stunning in
the State. With its boulevards leading off from the Central Fountain, the Gardens have a symmetry, which
makes it ideal for taking in a show of this type.
Meanwhile, the majesty of the Royal Exhibition Building provides a backdrop for a multitude of dazzling
floral displays - the colour, perfume and spectacle of thousands of cut blossoms are enriched by such a
historic setting.
The show gives us the opportunity to come together as a community and celebrate something central to
life in Australia – open space, flowers and gardens.
Proposal
We propose that the 22nd annual Melbourne International Flower & Garden Show (MIFGS) be held in the
world heritage listed Royal Exhibition Building and Carlton Gardens South.
The event has been held in the above location for the last 20 years operating under a licence from the City
of Melbourne and granted access to close off Crown Land by the Victorian Government (refer Victorian
Government Gazette, No S37 16 April 1996).
MIFGS is a five day event (with an additional 20 days for bump in and out) that celebrates and promotes all
aspects of the horticultural industry. The events goes into a full lockdown mode of the Carlton Gardens
South on 12.01am Monday 12th March so exhibitors are able to occupy the Gardens in a safe and effective
manner until 12.01 am on Thursday 29th March 2018.
All planning and exhibit plans are approved for installation by the City of Melbourne. MIFGS and the City of
Melbourne have developed a process for site approvals for garden displays that ensures the protection of
the garden.
3Intended Activities
We propose that the 2018 Melbourne International Flower & Garden Show (MIFGS) be held at the World
Heritage listed Royal Exhibition Building and Carlton Gardens South from Wednesday 21st to Sunday 25th
March. As such, the timeline for works on page 7 will be in place.
Current Conditions of Venue
4Yellow dotted line represents where the temporary fence line will be installed to secure the proposed
event venue. At no stage is there any intention to alter the physical layout of the venue. All displays are
placed on top of the ground and are temporary.
Layout Plan
Refer to Appendix 1a for the 2018 MIFGS CAD Plan and Appendix 1b for the 2018 MIFGS Show Map.
Heritage Impact Assessment Statement
The positive heritage significance of MIFGS
The continuing use of the Royal Exhibition Building and Carlton Gardens for exhibitions is associated with
the cultural significance of the place, and the on-going use of the site for this purpose is acknowledged in all
heritage listings.
MIFGS is identified as the only commercial event that is to be given access to the South Carlton Gardens.
Furthermore, MIFGS, as the only exhibition that utilises both the Royal Exhibition Building and Carlton
Gardens, actually playing an integral part in the World Heritage listing process. The function of the entire
venue to host an exhibition/event reflects the original purpose of the Royal Exhibition Building and Carlton
Gardens.
The following Statement of Significance was provided as part of the nomination by the Federal Government
of the Royal Exhibition Building and Carlton Gardens for inscription on the World Heritage List:
“The Royal Exhibition Building and Carlton Gardens have outstanding universal value as a rare surviving
manifestation of the international exhibition phenomenon of the late nineteenth and early twentieth
century’s – a phenomenon that embodied ideas and processes that have profoundly affected modern
societies. The Building and Gardens, used for the international exhibitions of 1880 and 1888, are unique in
having maintained authenticity of form and function through to the present day.”
MIFGS is mentioned twice in Environment Australia’s submission highlighting how the Royal Exhibition
Building continues to be used as a venue for major exhibitions (pg 45, Part 2) and within the
Visitor/Tourism Pressures Section (pg. 58, Part 2).
Further endorsement of MIFGS as part of the Heritage listing can be seen by the comments made by Mary
Delahunty, Victorian Minister for Women's Affairs and The Arts, in the Heritage (World Heritage) Bill 2004.
“The Royal Exhibition Building and Carlton Gardens is not listed because it is a grand piece of architecture,
in a nice park, in a magnificent city. It has achieved its status as the only surviving ‘place of industry’ from
one of the major international exhibitions of the nineteenth and early twentieth century. This significance
5is enhanced by the fact that the building and gardens are still used for exhibitions such as the Melbourne
International Flower and Garden Show.”
MIFGS is conscious of its responsibility to maintain this world heritage asset and, in conjunction with the
City of Melbourne, manages a comprehensive grass restoration process at the end of each event.
MIFGS also makes a substantial contribution of $34,000 per annum to the City of Melbourne to be utilised
in continual improvement and upgrade of the gardens.
The City of Melbourne has commissioned a number of reports to identify and assess the venue at the
conclusion of each event from 2004 - 2017. Please see Appendix 2 for the 2017 Soil Compaction
Assessment.
While turf restoration is required at no stage has there been a report that says that hosting MIFGS at the
Carlton Gardens South cause’s damage to the venue. Please refer to below samples of report conclusions:
Extract from the 2015 Soil Compaction Assessment
The 2015 report stated: “It is concluded that the MIFGS has not caused damage by compaction to the soil in
2015. In only ten of eleven sites where the bulk density was measured ‘before’ and ‘after’ there was a
slight increase. The magnitude of these changes, however, is mostly so small as to be insignificant.
Extract from the 2014 Soil Compaction Assessment
“It is concluded that the MIFGS has not caused damage by compaction to the soil in 2014. In only three of
eleven sites where the bulk density was measured ‘before’ and ‘after’ there was a slight change: a slight
increase in two locations and a slight decrease in the other location. The magnitude of these changes was
mostly so small as to be insignificant”.
Extract from the 2013 Soil Compaction Assessment
“It is concluded that the MIFGS has not caused damage by compaction to the soil in 2013. In nine out of
ten sites where the bulk density was measured “before” and “after” there was a slight decrease in three
locations and a slight increase in four locations and no change in two locations. The magnitude of these
increases and decreases were very small and considered to be less than experimental error. They are not
statistically significant”.
The 2016 and 2017 Soil Compaction assessment reflect the same conclusions as above. These thorough
assessments are provided to Heritage Victoria post each event.
Key heritage features in Carlton Gardens South and the impact MIFGS has upon these features:
Plane Tree Avenue
All large exhibition displays have been removed from the Plane Tree Avenue to ensure that visitors to
MIFGS can enjoy the view to the Royal Exhibition Building and especially the dome.
6Any potential impact to the Plane Trees is reduced by installing barriers between them to prevent foot
traffic from moving between them. Where foot traffic can move between the Plane Trees, a flooring
product (Profloor) is used to protect the grass and the base of the tree is chained off to protect the
immediate area surrounding the base of the tree.
The Hochgurtel Fountain
There is no event impact on the Hochgurtel Fountain as it is not available to exhibitors.
Ornamental Lakes
There is no event impact on either of the ornamental lakes.
Mature trees growing in the Carlton Gardens South
Any potential impact on trees is carefully monitored and managed through pre and post show assessments.
Event Management, in conjunction with the City of Melbourne, have developed in-depth plans that address
how the trees in the garden will be protected to avoid any potential impact.
Refer to Appendices 3 to 6 for more information on venue protection.
Garden Protection and Restoration
Exhibitors that take part in the event are educated regarding the significance of the venue and the
processes in place to protect the venue. This information is disseminated to all exhibitors via an ‘Exhibitor
Manual’ as well as at the Exhibitor Meeting prior each year’s Show.
Refer to Appendix 3 for the ‘Garden Protection Method Statement’.
Refer to Appendix 4 for the ‘Ground Protection excerpts from the Exhibitor Manual’.
Refer to Appendix 5 for the ‘2018 Designer’s Guide’ which gives details on the Tree Protection Zone and
garden protection requirements of the exhibitor. This is distributed to all landscape exhibitors.
Refer to Appendix 6 for the ‘Turf Reinstatement Process’ as per the Show’s license agreement with the City
of Melbourne.
2018 Designer’s Guide
Designers are provided with details on how to operate in the Carlton Gardens to ensure maximum
protection of the space.
7Refer to Appendix 5 for the ‘2018 Designers Guide’.
2018 Irrigation Plan
Please see Appendix 7a and 7b for the 2018 Irrigation Plan and Map to be actioned by the event and the
City as required.
2018 Arborist Consultant
The event has engaged the services of Andrew Traczynski from Treelogic to act as the Arborist Consultant
and prepare a report on the event for presentation post the event to the City of Melbourne and Heritage
Victoria.
2018 Soil Compaction Report
Once again the event has engaged the services of Van de Graaff & Associates to conduct soil compaction
testing pre and post the event and prepare a report on the event for presentation post the event to the City
of Melbourne and Heritage Victoria.
2018 Event Timeline
The proposed timeline for the 2018 Melbourne International Flower & Garden Show is as follows:
PRE-EVENT SET UP – Commencing Monday 26th Feb to Tuesday 20th March
Harry the Hirer marquee mark out begins on Mon 26th Feb with the marquee build commencing on Tues
27th Feb.
On site offices move into Southern Drive of REB on Tues 6th March and contractor site sheds move on site
to the Western Museum Plaza on Wednesday 7th March. Contractors will remain on site from this date until
Thurs 29th March.
Event management will place steel crowd control barriers around the venue to protect grassed corners
prior to exhibitor move-in and allow safe passage of pedestrians around the park before park lock down. A
PA Sound system is installed throughout gardens, using McLean Sound who have done the installation for
the last 8 years and only use approved equipment. Portable toilets are installed in the A and B sections of
the gardens (see event map for details) which are provided by Splashdown who have been involved in the
8event for over ten years. Set up of temporary fence line commences around Carlton Gardens South on Wed
7th March and is completed on Fri 9th March with complete lockdown to commence at 12.01am Tues 13th
March to prevent public access to the venue.
EXHIBITOR BUMP IN OVER 9 DAYS – Monday 12th March to Tuesday 20th March
Exhibitors and landscape designers commence set up on site.
5 DAYS OF THE SHOW – Wednesday 21th to Sunday 25th March
BUMP OUT OVER 5 DAYS – Sunday 25th to Thursday 29th March
From approximately 7pm Sunday 29th March exhibitors begin to move out of the gardens
Temporary fence is dismantled and public have access to the gardens from 12.01am Thursday 29th March.
The venue is handed back to the City of Melbourne at 3pm on Thursday 29th March.
Please see appendix 9 for the production schedule.
MIFGS Financial Implications - Application Refusal
The financial implications of the permit application being refused are immeasurable. The financial and
social loss would be felt by the following groups:
MIFGS drives a substantial amount of economic activity into the Victorian economy.
It is estimated that the economic impact of the show generates between $8 to $9 million to the State, with
a substantial proportion generated by interstate and overseas visitors. Approximately 20,000 (15% of
show-goers) are from interstate or overseas. The influx of visitors from outside Melbourne means hotel
occupancy rates rise, restaurants and cafes, particularly in the CBD and Carlton precinct are busier and the
likelihood of retail expenditure in and around the city increases.
MIFGS also impacts positively on the horticultural economy directly.
Each major display in the Great Hall (Royal Exhibition Building) costs between $8,000 and $10,000 to stage.
In the Carlton Gardens each landscape display on average invests between $20,000 and up to $40,000 in
their displays. At the 2015 event, displays and exhibitions generated over $1 million into the economy
along with greater employment, marketing and sponsorship opportunities to the industry.
MIFGS provides significant support to the show’s major stakeholders and key industry partners, the Nursery
and Garden Industry of Victoria (NGIV) and Flowers Victoria (FV). These two organisations are major
industry employers within the horticultural industry. The income from MIFGS assists NGIV and FV with
employment, production, marketing, promotion and accreditation initiatives. It strengthens the sales and
distribution of horticultural products and services.
9MIFGS fosters young talent and provides a platform for professional development.
Each year horticulture and floristry departments of technical colleges and universities are provided free
space to exhibit at the show. These institutes include Burnley College (University of Melbourne),
Swinburne University of Technology, Box Hill Institute of TAFE, Holmesglen Institute of TAFE, Chisholm
Institute of TAFE, Melbourne Polytechnic, Marjorie Milner College and Royal Melbourne Institute of TAFE
(RMIT).
The event also reaches students beyond landscape, horticulture and floristry courses. Over the past ten
years MIFGS has included participation by the Fashion Department of the Royal Melbourne Institute of
Technology (RMIT). As part of their assignment work, final year students create a fashion exhibition that
celebrates fashion, flowers and foliage.
The participation of community groups at MIFGS.
The event provides many community groups with free space to assist their ability to exhibit at MIFGS. In
some cases MIFGS actually contributes financially to their display presence.
Groups participating in MIFGS include amateur gardening clubs, floral art societies, the Royal Horticultural
Society and the Association of Sculptors of Victoria as well as issue-based organisations such as Friends of
the Elms and Sustainable Gardening Australia.
MIFGS is about inclusion and getting as many people as possible involved. Community and special interest
groups that participate in MIFGS each year include
RHSV affiliate clubs and individual members
Victorian Schools’ Gardens Awards
Sustainable Gardening Australia
Victorian Arts Societies
Association of Sculptors of Victoria
Victorian Regional Tourism Bodies
All of the above organisations receive complimentary space at the event and in some cases are assisted
financially by the event to display at the event.
For many of these groups MIFGS gives them a voice that they might not otherwise have. Organisations
such as these are often made up of volunteers with incredibly limited resources and so MIFGS is the
centrepiece to their yearly marketing, promotional and membership initiatives. Without the show they
would not have the capacity to reach over 100,000 people in such in a concentrated manner.
10The participation of Charity Organisations at MIFGS
Each year MIFGS works closely with charity organisations that wish to exhibit at the event to enable them
to reach an audience that they might otherwise not have access to. In 2012, MIFGS appointed Kids Under
Cover as the Show’s Official Charity in a bid to assist in raising awareness for the national charity that helps
to prevent homelessness by building homes and providing scholarships for homeless and at-risk young
people. As one part of their yearly fundraising efforts Kids Under Cover held their annual Cubby House
Challenge at MIFGS, auctioning off custom designed and built cubby houses designed by Australian
Architects along with a number of other activities to be held at MIFGS. With this auction they are able to
raise over $100,000 consistently for the Charity from the Show.
Some of the organisations that have exhibited at MIFGS to build their profile and raise funds have included:
Royal Children’s Hospital
Skin Cancer Foundation
Cystic Fibrosis
All of the above organisations receive complimentary space at the event and in some cases the resources of
IMG’s event management team is placed at their disposal.
For a full report on the success of the 2018 Show please see Appendix 8 for the Post Event Report.
2018 Power and Lighting Plan (Including Twilight)
2018 will see the Third consecutive year of the MIFGS by Twilight evening session which is to be held on
Friday 23rd March. The Twilight session is themed around colourful lights, great landscape designs,
entertainment and specialty food. The night session will bring a different atmosphere to the event that the
day time cannot. See Appendix 10 for the 2018 Power and Lighting Plan.
Urban Forest
The ‘Urban Forest’ concept rolled out in 2017 will once again be a key attraction to the 2018 MIFGS.
Conceived by the Nursery and Garden Industry Victoria; it is a concept that aims to educate and bring
awareness to some of the challenges faced by the City of Melbourne and the issues regarding aging trees
and declining canopies.
Many of Melbourne’s trees are approaching the end of their useful life due to a combination of age and the
combined stresses of extended drought, extreme heat and water restrictions. Trees that are declining have
reached a point where treatments may prolong life but will not restore the health of the trees, and dying
trees require removal from the landscape.
11The aim of the concept is to make people aware of the need for increasing tree prevalence and diversity,
thereby increasing a greater resilience and long term stability for the forest as a whole. An increased
planting of trees would see a considerable increase in the canopy cover in our streets and parks which
would in turn lead to improved vegetation health and urban ecology.
Display Locations (As per 2017):
Museum forecourt entry
Western forecourt
12Appendices
See external attachments for:
Appendix 1a 2018 MIFGS CAD Map
Appendix 1b 2018 MIFGS Show Map
Appendix 2 2017 MIFGS Soil Compaction Test
Appendix 3 2018 Garden Protection Method Statement
Appendix 4 2018 Ground Protection excerpts from the MIFGS Exhibitor Manual
Appendix 5 2018 Designer’s Guide
Appendix 6 2018 Turf Reinstatement Process
Appendix 7a 2018 Irrigation Plan
Appendix 7b 2018 Irrigation Map
Appendix 8 2017 MIFGS Post Event Report
Appendix 9 2018 Production Schedule
Appendix 10 2018 Power and Lighting Plan (Inc. Twilight)
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