Februar 2020, Kurhaus Wiesbaden - LOCA Conference

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Februar 2020, Kurhaus Wiesbaden - LOCA Conference
GUIDE

                                                                                    www.loca-conference.com

 LOCATION NOW: RETAIL AS A SERVICE
 INNOVATION, MARKETING AND TECHNOLOGY

 06.-07. Februar 2020, Kurhaus Wiesbaden
 Retail digital: consumer commerce - stationär online vernetzt

European conference hosted by international Location Based Marketing Association
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
REVIEW

2019 at Kurhaus Wiesbaden

Statement: „Wir sind sehr zufrieden mit dem Verlauf der diesjährigen LOCA Conference“, erklärt Carsten Szameitat, Vorstandsvorsitzender der
LBMA, der die Veranstaltung mit einer Übersicht der 30 relevantesten Technologien für die Digitalisierung der Location eröffnete. „Die Sprecher
und die Stationen der LIVE-Tour haben gezeigt, wie weit die Digitalisierung am POS sein kann, wenn die Händler den Mut haben, die
Herausforderung anzunehmen und welche Marketing und IT-Strategien wirkungsvoll sind .“
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
SUPPORTER

The Location Based Marketing Association is         GFM NACHRICHTEN I Publisher
an international group dedicated to fostering       www.gfm-nachrichten.de
research, education and collaborative
innovation at the intersection of people, places
and media. Our goal is to educate, share best
practices, establish guidelines for growth and to
promote the services of member companies to
brands and other content-related providers.         Compendium
1.400 members of the LBMA include retailers,        This compendium is published
agencies, advertisers, media buyers, software       semi-annual. Companies display
and services providers and wireless companies.      different solutions. This magazine
                                                    (12.000 copies) is being published
Global:                                             up to 6 months in print and offline
http://www.thelbma.com                              channels. It as well is available on
                                                    different trade shows. Ads with
                                                    other publishers improve
Members LBMA:
                                                    coverage.

                                                    Last version ePaper:
                                                    https://issuu.com/gfm-nachrichten/docs/kompendium_epaper

                         www.thelbma.org
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
FACTS

                                                                 2019
„Ganz herzlichen Dank nochmals für die tolle
Veranstaltung! Sowohl die Präsentationen,
das Networking, das Kamingespräch als auch
die Abendveranstaltungen waren super                            15%
spannend und haben viel Spaß gemacht!“                     International
Mark Engelfried, PAYBACK GmbH                                 Attendees

                                                                                                       85%
                                                                                                       Visitors
                                                                                                        DACH

                                       23        Speaker
                                                                                     DACH      International

                   150          2010

                   Attendees:      2020        200            CEO          Marketing Manager    Business / Sales Manager
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
TOPICS

Program topics
February, 6th- 7th 2020
                          Connected Commerce                                   Automatisierung

                     Customer Experience                                             Location Technologien
                                                        LOCATION
                                                          NOW
                    New Logistics                                                            Retail as a Service
                                                     Retail as a Service
                                                      Innovation, Marketing
                                                         and Technology              Marketing &
                              Analytics
                                                                                     Advertisement Options

                                    Drive to Store                            LBS Best Practices
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
06-07 Feb.

DAY 1               DAY 2
Kurhaus Wiesbaden   RetailTour at partners
February 6th 2020   February 7th 2020
                    all tours will be reached with our
                    provided car shuttle service

                                                     Station A

                          Station C

                                               WIESBADEN

                    Station D
                                                            Station B
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
DAY 1

Conference-Agenda                           DAY 1 I Kurhaus Wiesbaden
February 6th 2020

Conference
Retail as a Service – connecting on-offline – retail, brands, ads, etc.

                                                                          BE A PART
                                                                          Call for Interest
                                                                          30.09.2019

                                                                                                     BMW Welt Conference Centre

                                                                          The international conference on location technology and services
                                                                          provides the possibility of global exchange for all stakeholders in
                                                                          the ecosystem. Established as an event in 2012 in North America
                                                                          (Chicago) und Asia (Singapore), the LOCA conference Germany is
                                                                          the strongest meeting for LBMA member, retailer, brands and
                                                                          industry partners in 2020 at Kurhaus Wiesbaden.
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
DAY 2

            LIVE-Tour at Partners                         DAY 2 I Shoppingcenter / Innenstadt / Showrooms
            February 7th 2020

            The 2nd day of the LOCA Conference is organized
            and held at different partner companies,
            shoppingcenters or cases in the city.

            The tour at each partner lasts about 2 hours and
            takes place 3 times a day.

            Between each tour there will be a shuttle service
            that brings you to your next tour.
BE A PART

                                                                              2-3 Tour-
                                                                              Sessions
                                                                              Planning
                                                                              NOW with
                                                                               partner
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
REVIEW DAY 2

REVIEW LOCA LIVE RetailTour at Partners
Wiesbaden, February 2019 7th
Februar 2020, Kurhaus Wiesbaden - LOCA Conference
PRESENCE

Focus Communication
LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred
information source. Together with speakers and sponsors, we deliver edited content. They
are actively supported in communicating their topics by press articles, online newsletters
and by expert articles for print and online written by GFM Nachrichten.

              Print: 66,000 readers

LOCA-Sponsor in GFM NACHRICHTEN I Kompendium

09.12.2019   LOCA-special-issue with articles
             (incl. Small until BIG sponsoring packages)

                              Online: 19,400 readers

                                The media-, brand-, retail-, IT-                             Extract of published articles
                                and mobile-industry is                                       about LOCA
                                broadly informing you on
                                subject areas like mobile
                                business, digital commerce
                                                                       +15%
                                and location service and              ATTENTION
                                technology
SPONSORING

Tickets                            Sponsoring
February 6th- 7th 2020             LOCA Conference 2020                *Please notice: All service read at sponsor register
                                                                       factsheet

        Early Bird Ticket                                              Night & Speakers                         Wall-Coffee
                                   Partner-Sponsoring
                                                                       Dinner Sonsoring                         Sponsoring
                                   (+Retail Tour day)
                    490 EUR*
                 incl. LOCA Live   •   Opening keynote, plus                           5,900 EUR*                        5,500 EUR*
                                       panel speaker placement
                                       first day
                                   •   Guestholder second day at
          Regular Ticket               one station at the
                                                                          2-Day Sponsoring
                                       RetailTour with speaking
                                       and showsessions
                                                                          •    Your logo on the Webseite
                    790 EUR*       •   Your logo on the Webseite
                                                                          •    Your logo at the networking area
                 incl. LOCA Live       and print
                                   •   logo at the networking area        •    Lounge networking space for you and
                                   •   tickets for the conference              your customers, 6 sqm
                                   •   tickets for the evening event      •    1/2 page print ad / advertorial in GFM
                                                                               Nachrichten
              Night Event          •   Lounge networking space
                                       for you and your customers,
                                       9-16 sqm
                                   •   Newsletter advertising
                    110 EUR*                                                                                            4,500 EUR*
                                   •   2 pages print ad/ advertorial
                Night at Casino
                                       at LOCA special issue
                                   •   Logo sponsoring of one
                                       panel                             1-Day Sponsoring Wiesbaden
                                   •   List of attendees of the
                LOCA Live              conference with contact
                                       details
                   Ticket
                    290 EUR*                         15,000 EUR*                                                        2,800 EUR*
                 (only 2nd day)
BOARD
                                                              Bord of LOCA

                                      GER / AT                          Kanada /                          Asien
                                      / CH                              USA
                                      LBMA                              LBMA                              LBMA

                    CARSTEN SZAMEITAT                 ASIF KHAN                         CHRISTIAN
                    Region Director LBMA              President & Founder               GEISSENDÖRFER
                    DACH                              LBMA Global                       CEO & Founder, Yoose

                    GER                               GER                               GER                             AT
                    LBMA-                             LBMA-                             LBMA-                           LBMA-
                    Vorstand                          Member                            Member                          Member

MICHAEL EICHHORN                  CARSTEN MAESKES                    MARTIN WILD                    THOMAS HINTERLEITHNER
Director Digital PoS and          Digital Director,                  Chief Digital Officer,         CEO, Retail-Place
PAY, PAYBACK GmbH                 Karstadt                           Media-Saturn-Holding
CONTACT

Conference information                                LOCA Conference
www.loca-conference.com                               Sponsoring & Conference

Please notice:
Call for Papers: until August 20th 2019                  Coordination-Team:

                                                         Angelique Szameitat          Maximilian Feigl
                                                         Event-Coordination           Communication &
                                                         a.szameitat@11prozent.de     Advertorials GFM Nachrichten
Venue                                                    Tel. +49 (0)8122 - 955 625   m.feigel@gfm-nachrichten.de
Kurhaus Wiesbaden                                                                     Tel. +49 (0)8122 - 955 625
Kurhausplatz 1
65189 Wiesbaden

Time
Thursday, February 6th 2020 I Kurhaus Wiesbaden          Location Based Marketing     Carsten Szameitat
9 am – 6:30 pm, panel sessions & exhibition              Assiocation (LBMA)           Chairman LBMA e.V.
8 pm – 12 pm, evening event                              Conference & award holders   c.szameitat@theLBMA.com

                                                                                      Asif Khan
Friday, February 7th 2020 I LOCA Live at Partners I                                   President LBMA
                                                                                      LOCA Conference Atlanta
RETAILTour 10 am – 3 pm, tours & workshops
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