YOUR GO-TO HOME DECORATION GUIDE
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YOUR GO-TO HOME DECORATION GUIDE
2021
LES IDÉES DE MA MAISON
FRIENDLY AND TRUSTED SOURCE
OF INSPIRATION
Helps readers make home improvements and
renovations through a wealth of tips and practical
solutions for making their homes more beautiful
Cross-platform brand profile
HIGHLIGHTS
• 778,000 readers across all platforms
• 534,000 readers (print)
• 53,334 copies (circulation)
• 35,744 subscribers
Family income W25-54 Readers/copy Subscribers
$65,918 INDEX 140 9.5 9,213 DIGITAL
• 700,330 Facebook fans
• 4,562 Twitter subscribers
• 6,494 Instagram subscribers
Quebecor Insights
Sources: Vividata Fall 2020, Total Canada, 14+/*Profile: French Canada 14+, Print readership / Circulation:
AAM, June 2020 / Social media: December 2020/Digital: Google Analytics, monthly average May-October
2020 / Newsletter: January 2020.
Male readership Female readership Quebec readership
35% 65% 96%
QUEBECOR | 2
Love home furnishings Woman Vacation home First to know what's Extravagant Is a reference in terms
and accessories MOPE owned going on /Lavish of consumption
147 121 112 108 117 107
READER PROFILE
Quebecor Insights
Vividata, Fall 2020, French-speaking Canada,14+, print readership.
MOPE: Managers, owners, professionals, entrepreneurs. QUEBECOR | 3
72% 59%
of readers are Love to cook
homeowners
71% 64%
have a strong are brand-loyal
desire for luxury
AN ACTIVE AND
ENGAGED
TARGET GROUP
Quebecor Insights
Vividata, Fall 2020, French-speaking Canada,14+, print readership. QUEBECOR | 4
WORD FROM THE
EDITOR
Les idées de ma maison is Quebec’s premier
magazine for home decoration ideas!
A pioneering brand that has been popularizing
trends for 35 years, Les idées de ma maison is
Quebec’s premier source for home decoration
ideas – a magazine with a wealth of tips and
practical solutions for all who delight in making
their own little worlds more beautiful. A friendly,
accessible magazine produced with the help of
renowned experts
TRUSTED, ACCESSIBLE,
AND HELPFUL
QUEBECOR | 5
ASSERTIVE ASSOCIATION
• Loves surrounding him/herself with • Resourceful and creative
beautiful things
• Loyal to favourite brands
• Inspired by trends
• On the lookout for new things
• Often buys things on impulse
• Enjoys change
• Willing to spend money on home
decoration
QUEBECOR | 6
APPENDICES
WHY CHOOSE MAGAZINES THEY’RE STILL POPULAR Almost Two-thirds of Canadians (62%) read the print version of a magazine, and 1 out of 2 read a digital magazine. THEY EVOLVE Print and digital editions, web sites, apps, and social media. Cross-platform formats help integrate magazines into readers' lifestyles. THEY INSPIRE US TO ACTION 42% of Canadians have taken action after seeing a magazine ad. THEY REACH ALL GENERATIONS 54% of Generation Z, 57% of Millennials, 60% of Generation X, 68% of Baby Boomers and 74% of the silent generation have read a printed magazine in the past month. THEY HAVE VALUE In an age of free access to information, Canadians are still willing to pay for magazines. A total of 28.3 million magazines were sold in the past year. Quebecor Insights Source: Vividata, Fall 2020, Total Canada, 14+ / AAM: July 2019 – June 2020. QUEBECOR | 8
2021 EDITORIAL PLAN
JANUARY / FEBRUARY JUNE
TRENDS 2021 SECOND LIFE
Tips to follow fashion without changing everything. Is it possible to change your style without throwing everything away? We
Sure values for 2021. Examples of easy changes by modifying only transform furniture and we recycle! +Swimming pools and tiny pools,
3 items per decoration project. Colours of the year. solutions for small and large backyards. + Ideas for working outside + How
to customize your windows (film, patterns, stained glass, mouldings,
Closing November 13 / Material November 20 / Newsstands December 17
everything that exists to decorate windows).
Closing April 2 / Material April 9 / Newsstands May 6
MARCH
CLEANING TIME
Tidying up without getting tired + The household in question. We answer JULY / AUGUST
funny questions on the theme: Can this be done? SUMMER MUST
Cleaning schedule to do little but often. The garden shed: more than just storage. How to use this space for
+ 5 tips for small spaces (tiny house). storage and more. Summer musts to decorate your terrace.
+ 24-page supplement featuring HOMES OF THE STARS
Closing January 1st / Material January 8 / Newsstands February 4
Closing May 14 / Material May 21 / Newsstands June 17
APRIL/MAY
LIFE IN COLOUR
Colour suggestions according to the inspiration of photos + 1 décor option,
3 different colour moods + GARDEN BOOK (tour of a beautiful garden, a
beautiful terrace, article on the garden, boxed garden, how to protect our
vegetables from animals and bugs, new flowers, trends of the year, etc.)
24 pages
Closing February 12 / Material February 19 / Newsstands March 18
QUEBECOR | 9
2021 EDITORIAL PLAN
SEPTEMBER NOVEMBER
MURAL ART BATHROOM SPECIAL
What to put on walls depending on the room and the type of wall (narrow, We present a dozen well-decorated bathrooms for inspiration + advice. Bold
long wall over sofa, empty wall). Examples of layout of frames and decorating ideas. Pattern, colour of faucets. Well-organized laundry room.
accessories. + KITCHEN BOOKLET (10 beautiful kitchens of all styles, trends News and trends.
and new ceramic tiles, countertops, before/after and easy changes).
Closing September 3 / Material September 10 / Newsstands October 7
24 pages
Closing July 9 / Material July 16 / Newsstands August 12
DECEMBER
OCTOBER HAPPY HOLIDAYS (
PRETTY FIRE Creating a fairy-tale world for the holidays. Table and fir tree
The fireplace is at home everywhere in the house. Fireplace in bedroom, decorations. Gift guide.
bathroom, kitchen/dining room, living room, basement. + Models that Closing October 1st / Material October 8 / Newsstands November 4
integrate well + Mini-shopping accessories. HALLOWEEN SPECIAL: tables,
outdoor and indoor decoration, funky menu.
Closing August 6/ Material August 13 / Newsstands September 9
QUEBECOR | 10RATES CARD
Single page Double page C2 C3 C4
1X $6,075 $12,150 $6,985 $6,685 $7,595
3X $5,890 $11,780 $6,775 $6,480 $7,365
6X $5,710 $11,420 $6,565 $6,280 $7,140
8X $5,590 $11,180 $6,430 $6,150 $6,990
10X $5,465 $10,930 $6,285 $6,010 $6,830
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