Your eCommerce Sales Calendar - September - December 2021 - Australia Post
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Your eCommerce
Sales Calendar ‘Tis the Season
September - December 2021 to be Early
As you count down the days until
the end of the year, keep this
calendar handy.
We’ve added in all the key retail
and eCommerce dates to watch
out for – plus plenty of helpful
insights and tips to help your
business flourish during this peak
selling season.
2021 Sunday
29
Monday
30
Tuesday
31
Wednesday
First Day of Spring
1
Thursday
2
Friday
eCommerce Success
Streamline your parcel
sending with an
eCommerce Platform
Partner. Check out
Australia Post’s latest
Platform Partners and
get connected today.
3
Saturday
4
5 Business Basics 6 7 Supply Chain 8 9 10 Did you know 11
Follow us on LinkedIn for In 2020, the Home Online shopping growth
handy tips, insights and & Garden category in September 2020 was
the latest peak online grew 69.9% YOY.1 up 82% nationally when
Father’s Day shopping updates. Discover how Kitchen compared with September
Warehouse leveraged RUOK Day 2019. 2 Download our 2021
their omnichannel Inside Australian Online
model to keep up with Shopping Report for
September
surging demand. more insights.
12 13 Supply Chain 14 15 16 Delivery Experience
17 18
Plan and share your Want five
volumes with logistics recommendations to help
and supply chain partners improve the Delivery
nice and early. Scenario Experience ahead of one
planning can also help of the biggest online
you adapt to changing shopping periods?
supply and demand. Download our inaugural
report now.
19 Sustainability 20 21 Business Basics 22 23 24 25
Looking to become Need some extra cash
more sustainable but ahead of Christmas for
not sure where to start? more stock, or to move
Here are 10 steps to into that warehouse you’ve AFL Grand Final
a more sustainable been talking about? Our
business you can start Business Loan Referral
implementing now. Service has you covered.*
26 27 International 28 29 eCommerce Success 30 1 2
For the latest info on Start thinking about
delivery times and your returns process.
Queen’s Birthday COVID-19 delays, What’s your returns
keep checking policy? Is this information
(WA) our international clearly available on your
updates page. website? How seamless
is the experience?
1 Inside Australian Online Shopping eCommerce report, Australia Post, 2021 2 Inside Australian Online Shopping update - October 2020
*Australia Post will provide your information to and connect you with Valiant Finance Pty Ltd ABN 95 606 560 150 (“Valiant”) who will use the information you provide to match you with the lenders that Valiant identifies as best suiting your needs. Valiant can provide access to over
50 lenders as at 19 October (lenders may change from time to time and the number and identity of lenders available will depend on the type, amount and purpose of the loan and your circumstances). Business loans only and loans not available for personal, household or domestic
purposes or for residential property investment. Lenders’ eligibility criteria and terms and conditions apply. For Valiant’s terms and conditions visit https://valiant.finance/legal. Australia Post will receive a commission.
2021 Sunday
Halloween
31
Monday
27
Tuesday
28
Wednesday
International
29
Our international postal
guide has the rules and
guidelines you need for
sending to destinations
around the globe.
Thursday
30
Friday
1
Saturday
Delivery Experience
Help increase NPS and
2
improve first time delivery
by giving your customers
the option to have their
parcels delivered to over
20,000 Australia Post
Collection Points.3
3 4 Sustainability 5 6 7 eCommerce Success 8 9
Queen’s Birthday Did you know Australia Here are 10 eCommerce
(QLD) Post’s core satchel tips for small business -
range is made with 80% from small business.
recycled plastic content?
Daylight Savings Starts
Labour Day
(ACT/NSW/SA)
10 eCommerce Success 11 12 Sustainability 13 14 15 Delivery Experience
16
Now’s the time to Know a sustainable Using packaging that
start preparing for the business that deserves fits your item can help
upcoming online shopping to be recognised for save on cost and help the
events; launch your their efforts? The environment – check out
World Mental promos, review packaging Banksia Sustainability how Unearthed Crystals
October
Health Day and stock levels and Award nominations source ethical packaging
check your internal are now open. to lift the delivery
freight processes. experience.
17 18 Business Basics 19 20 Business Basics 21 22 23
How safe and secure Here are some ideas
is your shopping cart to help optimise your
payment tool? See how delivery model for
Oak Road gave their Christmas peak.
customers confidence
to purchase online with
SecurePay.
Supply Chain 24 25 26 Did you know 27 28 Did you know 29 30
Discover three levers 72% of Australian Between March and
you can pull to prioritise consumers check a October 2020, over
customer experience retailer’s returns policy 8.5 million households
across your supply chain. before committing to a shopped online – are Derby Day
purchase.4 you ready for the next (VIC)
retail rush? 5
3 The Delivery Experience: Getting it right. Why it matters And how data can help. Australia Post, 2021
4 Returns key to post-COVID-19 retail success, Doddle Research, May 2020
5
Inside Australian Online Shopping update - November 2020
2021 Sunday
31
Monday
Supply Chain
58% of consumers in
2020 bought their Xmas
presents in November 2
– can your supply chain
handle unexpected
surges in demand?
1
Tuesday
Melbourne Cup
2
Wednesday
3
Thursday
Delivery Experience
Early parcel manifesting
can derail a great
customer experience.
Submit your manifests
at the same time as
parcel lodgement to help
set customer delivery
expectations.
4
Friday
5
Saturday
eCommerce Success
Do you offer choice of
delivery speed? 60% of
customers want certainty
over speed 3 – especially
during busy peak online
shopping periods.
6
eCommerce Success 7 8 National
Recycling Week 9 National
Recycling Week 10 National
Recycling Week 11 National
Recycling Week 12 National
Recycling Week 13
81% of shoppers told
us free delivery over a
certain threshold was
important to them.3
Review your free National Recycling Click Frenzy
shipping threshold Singles Day
Week
to help retain happy
customers.
November
National
Recycling Week 14 15 eCommerce Success 16 17 Did you know
18 19 Did you know
20
The Australia Post app The week of Click Frenzy In the four days from
gives customers an easy 2020 alone drove online Black Friday to Cyber
way to track all their sales up 44% compared Monday 2020, over
parcels in one place – to 2019! 6 2.2 million households
it’s simple to use and free shopped online - 13m+
to download. parcels were delivered
that week alone! 6
21 Sustainability 22 23 Business Basics 24 25 26 27
Only 22% of plastic Running a business is
satchels are recycled stressful at the best
correctly compared of times. Make mental
with 79% of cardboard health a priority for
boxes.7 What packaging yourself and your people Black Friday Small Business
does your business use? - because when we Saturday
connect, we feel better. (US)
Sustainability 28 29 30 1 Did you know 2 3 4
Parcels sent via our retail The week of Black Friday
network and MyPost 2020 broke Australian
Business platform have a online shopping records,
carbon neutral delivery, with 48% YOY growth
offsetting the emissions Cyber Monday – that’s an extra 6.8m
of over 68 million parcels processed
parcels to date. compared with 2019! 6
2 Inside Australian Online Shopping update - October 2020
3 The Delivery Experience: Getting it right. Why it matters And how data can help. Australia Post, 2021
6
Inside Australian Online Shopping update - December 2020
7 Inside Australian Online Shopping update - May 2021
2021 Sunday
29
Monday
30
Tuesday
31
Wednesday
First Day of Summer
1
Thursday
eCommerce Success
Could using data be the
key to unlocking your
business’ competitive
advantage?
2
Friday
3
Saturday
Did you know
they drove a 52.9% YOY
increase in purchases
across the country in
just two weeks.8
4
Boxing Day online sales
in 2020 were so popular
5 Business Basics 6 7 Supply Chain 8 9 eCommerce Success 10 11
Your online community Get your supply chain in Check out how Booktopia
could be your best shape for the new year delivers on customer
sales tool – Steph with five practical steps expectations during the
Pase shares her tips to review your internal busiest time of year.
on building your brand supply chain.
across the globe.
12 13 14 15 16 17 18
December
Did you know Supply Chain
The highest growing Check out our post-peak
online shopping $0 supply chain checklist to
categories YOY in help improve resilience,
December 2020 were Free Shipping Day build efficiency and Super Saturday
Food & Liquor, Fashion, (some merchants offer free
manage risk for 2022.
and Home & Garden.8 shipping on all orders big
and small)
19 Sustainability 20 21 Business Basics 22 23 Delivery Experience 24 25
Discover how Here are four tips Discover how owning
businesses like The to create your own the end-to-end delivery
ICONIC are making Business Emergency experience can help tap
sustainability part of Preparedness plan ahead into the wants and needs
their day-to-day. of Australia’s main natural of your customers.
Christmas Day
disaster season.
26 27 International 28 29 eCommerce Success 30 31 1
Keep up with Customers can return
international shipping unwanted items via
regulatory changes 20,000+ Australia Post
Boxing Day using our International drop-off locations including New Year’s Eve
export tools. Post Offices, Parcel
Lockers, selected retail
partners and PO Boxes.
8 Inside Australian Online Shopping update - January 2021Follow us on LinkedIn for the latest peak online shopping updates and insights.
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