Your eCommerce Sales Calendar - January - June 2022
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Your eCommerce Sales Calendar
January - June 2022 All the need-to-
knows in one place.
With this calendar, you can
plan ahead to maximise
eCommerce opportunities
- and you’ll also get
some handy insights into
supply chain and delivery
optimisation, sustainability
and a whole lot more.
Subscribe to our monthly
eNewsletter for updates on
new eCommerce sale events.
2022 Sunday
30
Monday
First Day of School
(all other states
except TAS)
31
Tuesday
28
Wednesday
29
Thursday
30
Friday
31
Saturday
New Year’s Day
1
Business Basics
2 3 4 5 6 7 Sustainability
8
With Christmas now Is a more sustainable
wrapped up, check business one of your New
that any Christmas Year goals? Check out
messaging or promotions GlamCorner’s top 5 tips
on your website and in to a more sustainable
communications have Back to School business for easy ways to
been removed or paused. Sales Start get started.
9 Supply Chain
10 11 Delivery Experience
12 13 eCommerce Success
14 15
Looking to optimise your With record online sales With Valentine’s Day
supply chain following come increased returns. not far off, consider your
the busiest time of year? Check out our quick stock levels, packaging
Discover the latest Supply guide to easy returns and marketing plan to get
Chain trends according for a handy checklist on your customers thinking
to 87 business leaders in how to help simplify your about gifts for their special
January
our Supply Chain Leaders returns process. person, whoever it may be.
Sentiment Report.
16 17 Tech Talk
18 19 20 21 22
The MyPost Business
chatbot can give you quick
answers to simple questions
like parcel delivery dates, Australia Post January
processing a label refund, Building Business
and solving technical issues.
Log in to MyPost Business eNewsletter
to access. Subscribe here
23 24 25 26 2 27 28 Business Basics
29
7 Looking to hire in the
new year? Find out how
Census hired quality
candidates with the
First Day of School Australia Day End of Summer help of Australia Post’s
Sales Commence Workforce Verification.
(QLD) Public Holiday
1 Inside Australian Online Shopping Update, Australia Post, October 2021
2022 Sunday
30
Monday
31
Tuesday
Chinese Lunar
New Year
Happy Year of the Tiger!
1
Wednesday
2
Thursday
International
Save up to 35% on
international sending*
with MyPost Business.
Start saving today.
3
Friday
4
Saturday
Delivery Experience
The delivery experience
doesn’t stop at the
delivery; 82% of shoppers
agree that a clear and
simple returns process is
important.2 Check out our
parcel return solutions.
5
6 eCommerce Success
7 85 9 10 11 12
Roses are red, violets
are blue – help your
customers with their last-
minute Valentine’s Day
gifts by offering Express
postage, too. First Day of School
(TAS)
13 14 15 Did you know?
16 17 eCommerce Success
18 19
All parcels sent via our For improved NPS and
Post Offices and MyPost increased customer
Business platform are satisfaction, encourage your
February
automatically sent carbon online shoppers to download
neutral at no extra cost.
Australia Post February the AusPost app. They can
Valentine’s Day Building Business add a collection point,
eNewsletter manage their deliveries
and track their parcel as it
Subscribe here moves through our network.
Tech Talk
20 21 Sustainability
22 23 Business Basics
24 25 Tech Talk
26
Aussies want more control With one in four online With more Australians now Protect your business
and choice over the shoppers selecting a back in their workplace, and your customers from
collection and use of their brand due to ethics and consider sending scams and fraud by being
personal data. Discover sustainability practices3, customers a friendly aware of what common
five ways to protect your consider ways you can reminder to check their scams look like.
customers’ privacy and share your sustainability delivery address or look
earn their trust. initiatives with customers. at one of our alternative
delivery options.
27 28 1 2 3 4 5
* Freight savings are based on how many qualifying parcels you send over specific periods. You must have a MyPost Business account, use your account to pay for postage and meet the volume requirements over the relevant period for savings on certain products. View the terms
and conditions for more information and eligible products.
2 Parcel Receiver Survey, Australia Post, February 2021, n=2,277
3 Australia Post Consumer Survey, n = 2,041 parcel receivers Sustainability Results, July 2021
2022 Sunday
27
Monday
28
Tuesday
First Day of Autumn
1
Wednesday
Business Basics
2021 was a huge,
challenging year for
thousands of businesses.
We look back at some
2
inspiring customer stories.
Thursday
3
Friday
Delivery Experience
Join the many Aussie
4
retailers offering alternative
Click and Collect options
through the Australia Post
Collect service – giving
customers more choice,
flexibility and convenience
over their deliveries.
Saturday
5
6 7 8 9 Did you know?
10 11 12
Over 7 million Aussie
households shopped
online between 1 January
and 31 March 2021.4
Labour Day (WA) International
Women’s Day
eCommerce Success
13 14 15 Sustainability
16 17 eCommerce Success
18 19
There’s lots to consider Australia Post satchels 81% of shoppers told us
when choosing the right are made with 80% St Patrick’s Day free delivery over a certain
Labour Canberra
packaging for your business recycled plastic; spend threshold was
Day (VIC) Day (ACT)
so we’ve created a short encourage your important to them.5
1-minute video to help customers to recycle their
break it down. packaging at a REDcycle Australia Post March Building
bin located in 1,800+ Business eNewsletter
Eight Hours Adelaide Cup major supermarkets.
Day (TAS) Day (SA) Subscribe here
20 21 22 23 Supply Chain
24 25 eCommerce Success
26
Time to start
March
Sustainability is heavily
driving what businesses thinking about Easter
do in supply chains; 48% promotions, stock
are considering carbon levels, packaging and
emission offsets and 45% your marketing plan –
invest in circular supply hop to it!
chains.6 Find out more in
our full report.
27 Tech Talk
28 29 International
30 31 1 2
Our OnDemand webinar Read our quick guide to
‘Connecting Australians completing your customs
through inclusive access declaration forms to
to digital services’ can help help your items clear
your organisation discover destination customs for
ways to close the digital faster delivery.
divide and ensure all Aussies
have access to vital services.
4 Inside Australian Online Shopping Update, Australia Post, February 2021
5 The Delivery Experience: Getting it right. Why it matters And how data can help. Australia Post, 2021
6 Supply Chain Leaders’ Sentiment Report, Australia Post, 2021
2022 Sunday
27
Monday
28
Tuesday
29
Wednesday
30
Thursday
31
Friday
April Fool’s Day
1
Saturday
eCommerce Success
Reduce tracking enquiries
to your business by
recommending customers
download the AusPost
2
app - so they can track their
parcel directly.
Business Basics
3 4 55 Delivery Experience
6 7 8 9
To ensure notifications Discover how KG
aren’t sent to customers Electronics increased
too early - or too late their first-time delivery
- lodge your accurate by removing the need for
manifests to Australia signature on delivery and
Post at the same time as enabling ‘safe drop’.
your items.
10 eCommerce Success
11 12 13 Did you know?
14 15 16
Mum’s the word! Time to 60% of respondents
think about your Mother’s told us that certainty
Day promotions, stock around the timing Good
levels, packaging and of a delivery was Friday
marketing plans. more important to
them than getting
it quickly.8
Good Friday
17 18 19 20 21
21 22 23
Earth Day
Australia Post April
Building Business
Easter Sunday Easter Monday
April
eNewsletter
Subscribe here Click Frenzy Travel
Tech Talk
24 25 26 27 Sustainability
28 29 30
Learn how women’s surf With 68% of cross-
wear brand Lore of the Sea border shoppers
manages their sales waves wanting recyclable, and
via integrating MyPost 63% wanting reusable
Business with eCommerce packaging, consider your
shipping platform Anzac Day packaging and whether
ShipStation. it’s meeting customer
expectations.8
7 2021 State of Ecommerce ANZ, BIGCOMMERCE, 2021
8 The Delivery Experience: Getting it right. Why it matters and how data can help. Australia Post, 2021
2022 Sunday
1
Monday
Labour Day (QLD)
May Day (NT)
2
Tuesday
eCommerce Success
EOFY sales kick off next
month. If you’re not already,
now’s the time to review
stock levels, upcoming
promotions and delivery
options for customers.
3
Wednesday
4
Thursday
Delivery Experience
Add a message at checkout
letting customers know
you send with Australia
Post to give shoppers
confidence to use delivery
options like Parcel Lockers,
PO Boxes and Parcel
Collect services.
5
Friday
6
Saturday
7
8 Did you know?
9 10 Sustainability
11 12 13 International
14
Customers can now set Only 22% of plastic To avoid delays, ensure
preferences for how many satchels are recycled you declare what your
delivery notifications correctly compared with item is and what it’s
they receive using the 79% of cardboard boxes.9 made of in the content
AusPost app. What packaging does description, including
your business use?
Mother’s Day the Country of Origin
and HS tariff code
where possible.
Business Basics
15 16 17 18 19 eCommerce Success
20 21
eCommerce automation For tips and tricks on how
Click Frenzy Mayhem to correctly print and apply
can help streamline your
fulfilment. Find out three your parcel labels, check
ways integrating your out this 1-minute video.
MyPost Business account
with a partner like Starshipit Australia Post May Building
can help create efficiencies Business eNewsletter
for your business. Subscribe here
22 23 Tech Talk
24 25 Did you know?
26 27 28
Say goodbye to incorrectly For a contract-free
labelled parcels by adding business parcel sending
address validation tools to option, MyPost Business
your eCommerce platform. offers you access to
savings on sending,*
platform-partner
integration and 24/7
online chat support.
May
Sign up today.
29 eCommerce Success
30 31 1 2 3 4
Consider sharing your
marketing plans with
supply chain and logistics
partners so they’re aware
of your upcoming spikes in
volume due to sales events
or loyalty offers.
9 Inside Australian Online Shopping update - May 2021
* Freight savings are based on how many qualifying parcels you send over specific periods. You must have a MyPost Business account, use your account to pay for postage and meet the volume requirements over the relevant period for savings on certain products. View the terms
and conditions for more information and eligible products.
2022 Sunday
29
Monday
30
Tuesday
Business Basics
With Christmas now
wrapped up, check
that any Christmas
31
messaging or promotions
on your website and in
communications have all
been removed or paused.
Wednesday
First Day of Winter
1
Thursday
Did you know?
When selecting an
2
alternative delivery point,
over 63% of consumers
prefer to pick up their
parcel from the local Post
Office.10 Find out more
about collection points.
Friday
3
Saturday
Delivery Experience
Discover how Kitchen
4
Warehouse used their retail
network to fulfil deliveries
closer to customers and
meet increased demand.
5 Business Basics
6 75 International
8 9 10 11
Follow us on LinkedIn for To help items get to where
handy tips, insights and they need to go without
business updates. delay, check out our
International Postal Guide
for rules and guidelines
for sending to a particular
destination.
12 13 14 15 16 Did you know?
17 18
51% of shoppers who had
their order cancelled due
to stock unavailability
went on to abandon their
Queen’s Birthday Australia Post June purchase altogether.11
(All states Building Business
except QLD & WA) eNewsletter
Subscribe here
19 20 21 22 23
21 24 25
June
Amazon Prime Day Amazon Prime Day Amazon Prime Day
26 Sustainability
27 28 eCommerce Success
29 30 1 2
Overpackaging not only End of Financial Year sales
increases wastage, but it are here! Make sure your
can also make the parcel website is up to date with
larger and heavier to any promotions and the
send, which can increase latest shipping information
Winter Sales Start carbon emissions. to maximise this sales EOFY Sales Start
opportunity.
10 Australia Post and Power Retail insights, July 2021
11 Australia Post and Power Retail insights, August 2021Follow us on LinkedIn for eCommerce insights, tips and more.
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