Your customers are our readers - farmers & ranchers agricultural industrialists rural lifestylists - Swift Communications
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TheFencePost.com
your customers
are our readers
farmers & ranchers
agricultural
industrialists
rural lifestylists
501 8th Avenue | Greeley, CO 80631 | 800-275-5646
January 2018
2
market overview
We’ve been bringing ag
news and information
to readers in Colorado,
Nebraska and Wyoming
— and beyond —
for more than 35 years.
Our focus is on the information our readers need to make
the decisions to make a living. Water rights, cattle markets,
crop inventories, technology, research, government
regulation—our readers have to make informed decisions
about all these issues, while still driving the tractor, fixing
the fence and calving out heifers. They’ve learned they can
count on us to keep an eye on the issues that affect them,
and give them the facts to make those decisions.
It’s a big responsibility, and we take it seriously.
But we also know how important it is to record the feel-
good stories of our lifestyle, and we understand how much
we need a little humor from cartoonists and columnists like
Baxter Black and Lee Pitts. audience
Add all that to one of the most comprehensive ag-focused
classifieds listings in the area and you have a valuable
demographics
88%
vehicle for reaching the folks who are serious about Geography*
agriculture. Readers that live in Colorado,
Nebraska or Wyoming����������
How do we know?
93%
Our readers also advertise with us. Flip through the pages Expendable Income*
and you’ll see advertisements from some of the most Readers who are
45 or older����������������������������������������
reputable names in agriculture.
88%
Residency*
Readers that live in a
small town or on acreage�������
Lifestyle*
83%
Readers are active in,
retired from, or directly
support farming & ranching���
*Source: Fence Post Reader Survey
print | digital | advertising | marketing
3
marketingsolutions
Digital
Build your digital presence and brand awareness through
methods such as social marketing, targeted advertising,
search engine optimization and more. Our team of digital
marketing experts leverages its experience and skills to put
the latest strategies to work for your business, so you don’t
have to.
Newspaper
Target highly engaged, highly educated readers who turn to
print news to learn what’s happening in their communities.
Our daily newspapers have tremendous market penetration
— in some of our resort markets, for example, 90% of
residents read the paper at least once a week. Print still has
the power to provide tremendous visibility to your business,
no matter its size.
Magazines Our Coverage Area
Specializing in niche interest areas ranging from luxury The Fence Post is a weekly paper that is mailed to subscribers
and is distributed primarily in Colorado, Nebraska &
real estate to alternative health and medicine, our high- Wyoming, with a few subscribers in every state of the nation.
end magazines reach enthusiastic communities passionate Single copy purchase or pick-up at key partners, including
about those topics. Local and national distribution to livestock sale barns and auction companies.
highly targeted audiences means impactful print advertising
options for your business.
distribution
Events and More SOUTH DAKOTA
Our special events staff, in partnering with local businesses, Casper
is available to coordinate all aspects of a special event. From WYOMING
community fundraisers to job fairs to grand openings, we Cheyenne
NEBRASKA
Lincoln
have the knowledge and expertise to organize and manage.
Other marketing and advertising services are available and Denver
Topeka
we look forward to working with you to increase awareness UTAH Grand Junction
COLORADO
Moab
for your business and help you reach your goals. Pueblo
KANSAS
print | digital | advertising | marketing
4
product our
snapshot audience
Reach The Fence Posts’s
Best Consumers
AGRICULTURE
with our Award-Winning Publications! Down-To-Earth Decision Makers
It is a proud and diligent group that defines our Agriculture
audience. They’re agriculture operators, producers and hobbyists
who are hard-working and tech-savvy. They’re focused on growth
and success — and sometimes, unfortunately, simply on survival.
The Fence Post Many of our agriculture readers still like the convenience of news
that arrives in their mailbox in addition to their inbox. Proof? In an
format: newsprint
era of decreasing print publications, Swift’s agriculture publications
frequency: weekly (Monday) are growing in subscribers and reach. But our readers also
quantity: 20,000 issue embrace technology, keeping up with agriculture news, trends
and innovations through our websites and social media platforms.
While our print reach is focused on agriculture markets in South
Dakota, North Dakota, Montana, Wyoming, Nebraska, Colorado
and Wisconsin, our digital reach is worldwide.
Homeland: Farm,
Ranch & Home Realty Connect with your Core Market
format: magazine
frequency: bi-annually Our readers are bona fide operators and producers, using our
publications and sites to make critical, sustainable business
quantity: 20,000 issue
decisions daily. Whether raising a few chickens in a suburban
backyard or ranching 10,000 acres in Montana, our readers trust
that the information and advertising in our publications is worth
their time and money. That investment of time may be on a
Breeder’s Connection smartphone in the tractor while the latest GPS technology does
the planting, or with a newspaper in front of the wood stove,
format: magazine waiting for a heifer to calve at 3 a.m.
frequency: annually (December)
quantity: 20,000 issue
The Swift Local Advantage
With a reputation that spans more than six decades, we are still
Grandpa’s newspaper. We’re also Mom’s performance horse
Summer Events blog, your city-slicker cousin’s go-to for online “country” stories,
and Dad’s source for the most recent livestock and grain market
format: magazine reports. Our audience still connects at the feed store, but they’ve
frequency: annually (June) also embraced the value of online news and social media. We can
quantity: 20,000 issue help you reach them wherever they are, because while we live and
work in the markets we serve, our reach has no boundaries.
For Marketing & Advertising Information, please visit us online at:
www.TheFencePost.com and click on the ADVERTISE tab.
Or call us at: 800-275-5646
Street Address: 501 8th Avenue, Greeley, CO 80631
print | digital | advertising | marketing
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