YEAR 1 BUSINESS PLAN - In November 2016 Southampton businesses voted YES for a BID. Go Southampton is an organisation led and funded by local ...
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YEAR 1
BUSINESS PLAN
In November 2016 Southampton businesses voted YES for a BID.
Go Southampton is an organisation led and funded by local businesses to implement
improvements in the city centre. These are our plans for year one of a five year term
A GREAT CITY
CENTRE
EXPERIENCE
YEAR 1
Delivering a vision for safe and clean business against crime (SOBAC), and Safer
integrated transport hubs; pedestrian City Partnership
and cycling facilities encouraging - Identify, and arrange if necessary, business training
exploration; and animating areas opportunities around safety, including counter
terrorism, fraud, and theft
and key routes
-E
xplore improving knowledge sharing and reporting
- Creation of a physical vision including: mechanisms for BID members with regards to
• Transport strategy vision ASB and shoplifting, either through linking-up with
• Identification and review of key access points existing schemes like SOBAC intranet or tying in with
to city centre and action plans to improve the Go! Southampton’s ambitions on public
welcome there realm reporting
• Identification of key pedestrian routes and a - Improve promotion of existing diverted
vision for necessary physical improvements giving scheme
and wayfinding/emotional signage - Explore options for BID-funded rangers/wardens
• Identification of key flagship lighting and public
realm projects for the BID to champion
Improve the city centre’s public realm
-H
arness the reporting power of the BID’s members by
-A
iding the council with permission from landowners
creating an easy to use reporting mechanism to flag
to carry out operations to reduce rough sleeping in
public realm issues such as fly-tipping or damaged
car parks
street furniture to the BID. The BID will raise with the
-W
ork with Chamber of Commerce to ensure council and monitor progress, communicating with
transport visions and effort align businesses and reducing the burden on them
-W
ork with Southampton City Council to create an -B
egin a long-term strategy for reducing litter
exemplar multi-storey car park (MSCP) to show and dirt
what is possible
• Year 1: Work with the City Council to identify
• Include MSCPs and associated pedestrian routes problem areas that can be addressed with
where necessary in the scope of the deep clean existing resources
(project 4)
• Year 1: Identify scope of, and deliver, a further
• Work with Southampton City Council to tackle deep-clean of the public realm where necessary
rough sleeping in the car park and ensure
• Year 1: Work with the Better Marketing theme
ongoing cleaning regime is effective
group to create a ‘Southampton Proud’ marketing
• Improve signage to and from the car park campaign to increase pride in the newly
• Improve marketing and awareness improved environment and reduce litter
-R
eview and improve signage or other forms of • Year 2: Reinforce if necessary with a zero-
wayfinding to and from all public parking in city tolerance approach to enforcement
centre for drivers and pedestrians - Identify landowners in the city centre to enable swift
contact when issues arise (for example the need to
Create an environment where people and
authorise an operation by the council in relation to
businesses feel safe and comfortable and rough sleeping, or a desire to improve a privately
are not subject to high levels of crime or held piece of green land)
Anti Social Behaviour (ASB) - Identify opportunities and match-funding to
- L obby the police to provide increased response commission public artwork and greening around the
resource for the city centre, packaging available city, including: new bollards in the cultural quarter,
statistics to make the case for investing in this area temporary hoardings, ‘colourful crossings’ on roads,
-R
epresent the BID and its members on relevant empty shops etc. Work with partners such as Solent
groups including late-night levy, Southampton School of Art, Design & Fashion
Animating the city centre with quality Voice for Business
-C
hampion an end to the market in its current format - Joint lobbying with other organisations
and explore a business plan for a higher quality • Consult with larger businesses/employers on their
market managed by the BID in the future strategic ambitions for the city
-W
ith the marketing group, facilitate and promote a • BID directors and staff to join Solent LEP, Chamber
programme of activities bringing interest to the city of Commerce and other relevant bodies
centre, e.g. heritage bus runs from car parks into • Support feasibility study for Solent Metro
town, colourful umbrellas at transport hubs etc
• Specific lobbying to bring forward Central
-W
ith the marketing group, explore arrangement for Business District and further high-quality
contributing match-funding to the management of office accommodation
festivals in the city centre (with Southampton City
- Inform businesses about infrastructure/
Council and the Heritage Lottery Fund)
developments etc
-W
ith the marketing group, identify opportunities to
• Explore co-working opportunities with
support traders association initiatives across the city
Council’s Inward Investment Strategy &
centre, including the Bedford Place festival
associated publications
-W
ith the marketing group, improve the Christmas
• Annual ‘Future Southampton’ conference with
lights and events in the first year and explore the
other stakeholders
possibility of the lighting legacy being
more permanent • Promote & lobby for review of the City Masterplan
-W
ith the marketing group, work towards coordinated -P
romote BID as a clear route in to business for
opening times for museums and shops etc that also educational establishments
work with cruise ship timetables
Developing & retaining skills
-E
volve strategy for improving the skills base
available to local employers
STRONGER • Survey existing studies
• Run skills visioning event, perhaps linked to
another BID networking/training meeting
BUSINESS • Survey existing initiatives, e.g. through the
Education Business Partnership
• Support apprenticeship programmes
YEAR 1 • Support the marketing group in promoting
Welcome Host and other training to customer-
facing staff and volunteers in the city centre
Better Economies of Scale
Investment opportunities
- Joint procurement
-W
e will work with the Council and other key
• Survey available options for joint procurement
stakeholders to agree an inward investment
• Write briefs and appoint suppliers strategy for the city.
• Roll out first services to include city-wide
waste recycling
• Run 2 x procurement seminars to allow sharing
of best practice
-B
usiness networking
• Survey options for business networking in the
city – can the BID add capacity?
• Deliver complementary networking product
-B
usiness growth
• Share case studies from Solent
Growth programme
• Signpost businesses to available resources
• Working with the marketing group, create
online business
BETTER
MARKETING
YEAR 1
Understanding current consumer -M
arketing Forum event - presenting marketing
attitudes to the city centre and options and best practice to levy payers
establishing a baseline from which to -E
stablish the BID as Central distributor of
measure effectiveness of BID projects visitor collateral
-D
eliver World Host and other training to employees
-C
ollation of existing visitor data on satisfaction, dwell
of local businesses and hotels to establish City
and spend from key partners (i.e. ABP, Southampton
Centre advocates
FC, Solent University, SCC, Business South, Westquay,
Marlands, hoteliers association, booking.com) -A
udit of existing websites and destination marketing
for Southampton
-C
onsumer survey to fill the knowledge gaps and
establish both qualitative and quantitative data -A
nalysis of successful city centre mobile apps and
websites from other locations
Raising Southampton’s profile and - Development of an aspirational Southampton ‘brand’
promoting positive
- news about the City
-P
ilot a programme of trial ‘pop-up’ information
and the work of the BID points – probably at Marlands, West Quay, Tudor
- PR and communications strategy to include House and Sea City
• Appointment of a communications person/ City Centre Events and installations
agency to create and implement the strategy
- Identify events that Go! Southampton will work to
• Mapping of media partners and opportunities
promote, partner, and fill in where there are gaps to
e.g. physical brand presence and photo
create a programme of events for the city centre
opportunity at ABP marathon and other events
-W
ith the Experience group, contribute to and help
• Involvement of Southampton student community
market the Bedford Place festival and identify
in content creation, establishing stronger links
opportunities to support other traders associations
between students and local business
across the city centre
• Identification of speaking opportunities for CEO,
-W
ith the Experience Group, launch ‘Alive after Five’
board members, theme group chairs
campaign with regular newsletter distribution to
-S
ocial media campaign to include: local employees and residents
• Audit of existing B2C social channels promoting -W
ith the Experience Group, plan for the BID to explore
Southampton, identifying key partners taking on management and promotion of City
-C
reation of Go! Southampton social media strategy Centre Markets and expand operations/drive footfall
to include: towards Guildhall Square
• B2B and B2C -W
ith the Experience Group, contribute match-
• Creation of a positive news ‘Tool kit’ - content and funding to the management of festivals and events
images with clear brand to be supplied to key in the city centre (with Southampton City Council
influencers and partners and the Heritage Lottery Fund)
• Promotion of #SouthamptonProud hashtag - Creative installations to animate transport hubs
Promotion of the city centre and its Measurement
businesses to consumer audience -A
ll of our objectives will be continually evaluated and
-T
o define and create and offer a marketing package regular reports given to all levy payers.
for levy payers – to include online content sharing
via open API platform
Go! Southampton is a business initiative.
Find out how you can be more involved, or ask us a question:
E: info@gosouthampton.co.uk
W: www.gosouthampton.co.uk
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