What should be on a CEO's radar for 2022? - 2021 NATIONAL CEO STRATEGIES WEBINAR NOVEMBER 9, 2021 - CU*Answers
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What should be on a CEO’s radar for 2022? 2021 NATIONAL CEO STRATEGIES WEBINAR NOVEMBER 9, 2021
2
Randy’s Dozen Tools You Should Be Using Now
4
1 Tools for Internet Retailers
DRIVING FOR ONLINE AND MOBILE CHANNELS TO BE MORE THAN INFORMATIONAL
WHAT’S THE CEO STRATEGY?
In this economy, the trick to
generating revenue is creating
more opportunities to collect
service income, priced below the
level of consumer resistance
Sell everything you do for
members, over and over again –
truly go 24x7
store.cuanswers.com
Using What You Know 5
2 CLR Path Decision Advisor
A NON-CREDIT REPORT APPROACH TO MAKING LENDING DECISIONS (AND MORE!)
CLR Path uses the data about your WHAT’S THE CEO STRATEGY?
members in CU*BASE (FREE data you
already own)
What you know about your
members is the difference
Get advice on lending decisions, from all those who share data
opening new accounts, offering from the same 3rd-party
services...you name it sources
Coming in 2022: Access to decision What will you do with it?
advice via Phone Op & Teller screens
store.cuanswers.com/store/lendervp
Using What You Know 6
3 FUEL Decision Model
CUSTOMIZED DECISION MODEL USING CREDIT BUREAU DATA
3 templates: Direct, Indirect, WHAT’S THE CEO STRATEGY?
Unsecured
Today’s version of the holy grail:
20+ static attributes you can automated underwriting to
customize speed lending decisions through
Credit score, # of open trades, DTI, LTV, a matrix of the CU’s design
etc.
Improve your confidence in
Use FICO or VantageScore data
automated decisions with this
new approach
store.cuanswers.com/store/lendervp
7
1Click Offers
4 The Introduction of Database Lending
BUILD A MACHINE TO PUSH OFFERS TO YOUR MEMBERS, DAY IN AND DAY OUT
1Click Credit Card Offers (available now) WHAT’S THE CEO STRATEGY?
It’s called 1Click to catch your
attention, but it really should
1Click Signature Loans (coming in 21.12)
be labeled the launch point
Get more small (and not-so-small) signature for a transformation in how
loans into your portfolio CUs fund their futures...while
No employee needed doing the same for members
Add a custom form for e-sign
Database lending is a skill no
one should underestimate
store.cuanswers.com/store/lendervp
8
CD-secured Loan Offers
5 Database Lending for Secured Loans
SURPRISE YOUR MEMBER WITH A NEW SOURCE OF LIQUIDITY...THEIR OWN MONEY!
WHAT’S THE CEO STRATEGY?
The next step towards
automating your entire set of
loan offers to work seamlessly
with 100%-automated member
fulfillment
Creating opportunity instead of
waiting for members to ask
COMING IN 2022:
Share-secured
Loan Offers
store.cuanswers.com/store/lendervp
9
6 Loan Origination Integrations
CU*BASE SUPPORTS A DOZEN LOAN ORIGINATION INTEGRATIONS
153 CUs (roughly half of all CU*BASE WHAT’S THE CEO STRATEGY?
clients) are working with these
CU*Answers solutions
External loan applications, 3rd
Coming with 21.10: Open Lending
parties to complement your
Coming in 2022: Automate loan
lending
distributions from a 3rd-party LOS
New distribution workflow for
staff sets stage for new types of
ready-to-service integrations
store.cuanswers.com/store/lendervp
A Fraud Management Superstar: 10
7 Abnormal Activity Monitoring
A SECOND CONFIGURABLE DASHBOARD, INTRODUCED IN THE 21.05 RELEASE
Detect potential fraud by watching WHAT’S THE CEO STRATEGY?
member transactions
It’s not magic...today you can
learn as your members act
Reward members whose
30 patterns pre-configured by the fraud
activities reward the credit
experts at AuditLink union, and head off members
COMING SOON: New AuditLink services for
whose intent might not be so
configuration and daily monitoring genuine
store.cuanswers.com search: abnormal activity11
8 Fraud Protections for EFT
AVAILABLE WITH THE 21.10 RELEASE
Make it harder for someone to guess WHAT’S THE CEO STRATEGY?
the next card number you will assign
Reduce brute-force BIN
Randomize a portion of the card attacks and mitigate card
number fraud
Or randomize the increment for assigning the
next card # This was a 2021 stop-the-
trains project...contact
Randomize the card
SettleMINT to learn why
expiration month
store.cuanswers.com/settlemint-eft12
9 ITM Integrations
PROGRESS WITH THESE VENDORS HAS BEEN SLOW BUT WE CONTINUE TO PUSH FORWARD
ITM integration update WHAT’S THE CEO STRATEGY?
Hyosung (in beta now!)
On the way to every member
NCR
carrying a branch in their
Diebold
pocket, some people will still
Glory
need solutions, other than
phones, to replace yesterday’s
Looking for interested players to join
teller interactions
our new ITM Collaborators focus group! It’s getting easier...what’s your
path forward?
imaging@cuanswers.com13
10 Vertical Receipts
75 CREDIT UNIONS ACTIVE NOW, 24 MORE IN THE PIPELINE TO CONVERT NEXT 90-120 DAYS
The marketing machine will kick in WHAT’S THE CEO STRATEGY?
again as soon as the pipeline empties
out
A significant baby step on the
way to no receipts at all
When will
you make A required step to engage ITMs
your move? still kicking out receipts
Much ado about nothing to
members who continue to
deny needing receipts
store.cuanswers.com/product/vertical-receipts/14
11 “Mobile First” Online Banking Solutions
3 PRODUCTS WILL BE LIVE BY THE FIRST SIX MONTHS OF 2022
The new mobile first WHAT’S THE CEO STRATEGY?
design launches another
decade of evolution Decades years ago, OLB represented
our hopes for a new, modern teller line
replacement
Online banking
services designed Today, the internet channel represents
for business our hopes for new branching styles,
teams
new retailing styles, and new
organizations for where our members
A new single-login
are going
option for serving your
business members Does your business plan sound like
Beta starts
Jan 2022
you’re going there, too?Virtual Branches that Represent 15
Business Members
Today’s storefront is based
Multi-login
on a URL or a mobile app for business
teams
If you’re just getting
started
with your business program, Single-login
for business
you already lost the brick- Beta starts members
and-mortar fight to attract Jan 2022
this audience
Get on the street: get on
the ‘Net How will you hang out your shingle as a
business ready to attract and maintain
relationships with business members?16
12 Data Warehousing
Tap into an affordable shared data
warehouse space WHAT’S THE CEO STRATEGY?
$0 software/hardware investment
There’s a new scorecard for CU
Data storage for decision-makers: operators
Project files, data collected from
3rd parties, results from surveys... It’s based on your grasp of data
Long-term archives of Tracker and your creativity for acting on it
notes, custom reports...
Don’t bet your jobs on yesterday’s
Optics data to gain insights
from non-transactional belief that data is someone else’s
member activity job
cuanswers.com/solutions/asterisk-intelligenceData Warehousing 17
12 Introducing AI*Engaged
A NEW COPYRIGHT COMING IN 2022
A new data workspace for analysis WHAT’S THE CEO STRATEGY?
For CUs with a data warehouse The problem with keeping up
with the Joneses is that the
A set of premium
Joneses had a plan...do you?
dashboards designed
just for data analysts AI*Engaged is a kick-starter for
new skills and new ways of
thinking about data for your
AI*Engaged future
cuanswers.com/solutions/asterisk-intelligenceIntroducing AI*Engaged A completely 18
new, web-like
look and feel
AI*Engaged
AI*Engaged19
“Who Earned Dividends” dashboard
“Where Your Members eSign” dashboard
Also rans... Internet retailer pricing tools
ANR fees by delivery channel
Randy’s Dozen Tools You Should Separate pricing for ACH instant deposits and stop
Be Using Now
pays via It’s Me 247
Nostradamus: A new engine for
predictive retailing
Summary statements for business credit
card programs
cuanswers.com/resources/doc/release-summaries/Geoff’s Dozen Development Projects to Watch COMING IN 2022 & 2023
21
1 Online LOS Projects
AN INTENSE FOCUS ON INTERNET-ENABLED, AUTHENTICATED MEMBERS
New tools to manage the queue WHAT’S THE CEO STRATEGY?
Remove incomplete apps from your loan
queue...or move them to a separate
We’ll give you tools to manage
marketing queue online applications differently
“Store and return” for incomplete apps in the future
Urgency prompt
Improvements to
the online app
cuanswers.com/resources/kitchen/New Foundations for Keeping Pace 22
2 with the EFT Vendor Market
COMING IN 2022 & 2023
8-digit BIN mandate WHAT’S THE CEO STRATEGY?
Implementing CU*BASE changes in April 2022
Mandates
Setting the stage for digital issuance
and provisioning to online wallets Building a foundation for
APBATCH4
future fraud management and
digital issuance tools23
3 Card Activity Optics Projects
EARNING FROM YOUR MEMBER EFT ACTIVITY
Analyze where members shop, all the WHAT’S THE CEO STRATEGY?
way down to the merchant level
Earn on what you know about
Configure your own Merchant Category Code
(MCC) groups how members spend their
money
Give members a special deal based on
where they shop
CC promo rates by MCC group
CC cash back programs by MCC group
Debit card rewards by MCC group
cuanswers.com/resources/kitchen/card-activity-optics24
4 MACO for MOP: Digital Identity Proofing
REPLACING PRECISE ID FOR UNDERWRITING NEW MEMBERSHIPS
Uses facial recognition to compare a WHAT’S THE CEO STRATEGY?
photo ID
image to
Change with the times
a selfie Relies less on the person’s
taken by memory of past activity and
the new
more on today’s retailing
member
approaches
Records the photo ID in your archive
Secures a 1-year MACO license for
the member to use for mobile app
authentication25
5 Starting the Evolution for
BEAR WITH US AS WE WORK ON MERGING MTG AND OLB DEVELOPMENT APPROACHES
MTG release approach: WHAT’S THE CEO STRATEGY?
Multiple versions in the field at a time As internet retailers, CEOs must
Annual schedule for new versions adopt the vision for online and
You choose when to release the next mobile banking being a cohesive
version of the app to members strategy
OLB release approach:
If you embrace the channels as
Single version in the field
one, CU*Publisher will help you
Automatic updates to via the CU*BASE manage a consistent user
release schedule and periodic updates
experience26
Projects in the Works
New authentication options New tools for managing a
Expanding the first-time portfolio of businesses
authorization method (email or Jump between business
text code) for other purposes memberships via BizLink 247
Making “Mobile First” New tools for members to
a two-way street manage their lives and their
Finding ways to have a deeper and business
richer experience for both desktop
Jump between and It’s Me 247
and mobile users
and MyBIZ
MACO for desktop banking
Other tweaks based on your
New authentication models that early feedback
reduce the need for passwords and
security questions ...and much, much more!27
6 “Pay By Card” Module for
Integration to Magic-Wrighter’s LoanPay
Express from online banking and the WHAT’S THE CEO STRATEGY?
mobile app
Everyone is trying to
facilitate payment processes
everywhere, for everybody
Coming in
2022 So we’re building payment
processing into our channels
as well28
What’s Coming for the Mobile App?
PROJECTS WE’RE WORKING ON NOW
RDC Enrollment via CU*BASE Loan widget
Auto-enrollment control... What do I owe?
enroll and immediately make your Make a payment now!
first deposit
Direct CU control of daily limits Card widget
New enrollment analytics What’s my available credit?
When’s my next payment?
Enhancements to the
Card Controls app
Show transactions for a
specific card only
Include pending
transactions in the list29
7 CU*Publisher
THE MOST POWERFUL CONTENT MANAGEMENT SYSTEM WE’VE EVER PRODUCED
Going live as a CU user tool – how will WHAT’S THE CEO STRATEGY?
this change your world?
You’ve always asked for the
power to manage the member
experience...what will you do
with it, now that you have it?
Staff a team that can use it,
contract with a vendor to use it,
and understand how your power
is growing
store.cuanswers.com/store/irsc30
8 BizLink: Solutions for Business Members
HELPING YOU LAUNCH A BUSINESS DEPARTMENT AT YOUR CREDIT UNION
The BizLink Advisory Board is driving 5 WHAT’S THE CEO STRATEGY?
tactical development projects at a time
CUs with business programs —
and goals to be a comprehensive
CU for business members — are
leading the way
Should our CUSO help CUs with
the goals to have a business
program, or just the tools?
cuanswers.com/solutions/bizlinkBizLink Advisory Board Tactical Initiative: 31
Business Sweep Accounts
HELPING BUSINESS MEMBERS MAXIMIZE THEIR EARNINGS ON OPERATIONAL ACCOUNTS
Daily sweep from operational to
investment account...just in
time to accrue dividends MaxEarnings
Leave the funds there or sweep them
back again, ready for the next day’s
business COMING IN 2022 VIA:
Flexible monthly fees, custom
for each business relationship
cuanswers.com/resources/kitchen 8BizLink Advisory Board Tactical Initiative: 32
ACH Posting Controls for Businesses
ALLOWING BUSINESS MEMBERS TO CONTROL WHAT HITS THEIR ACCOUNTS VIA ACH
Block all ACH debits
Max $ limits
BizWatch
Approved company IDs
Non-approved company IDs COMING IN 2022 VIA:
Flexible monthly fees, custom for
each business relationship
cuanswers.com/resources/kitchen 933
9 Tracking Recoveries
ENHANCEMENTS TO CU*BASE LOAN WRITE-OFF/CHARGE-OFF TOOLS
Coming in 22.05: WHAT’S THE CEO STRATEGY?
Calculate daily accruals on written-off loans
Tracking the big picture
Expand the database to allow you to find
data on recoveries related to loan servicing life
cycles
Up next:
Create a payoff calculator Think “static pool analysis”
Collecting payments that include interest
since write-off, fees, fines
More behind-the-scenes automation and
tracking/analysis tools
cuanswers.com/resources/kitchen34
Native Receipts
10 An Imaging Solutions 2022 Development Priority
Making room for innovation with
new technologies WHAT’S THE CEO STRATEGY?
More customizable workflow controls
Marketing on receipts? Our partnership with eDOC has
given our network insights into
Foundational project for replacing the possible future of receipts,
ProDOC (forms) and how transaction data can
Freshen up the receipts process be used
with a new integrated approach
(think photo IDs in Xpress Teller) The concept of native receipt
No print session data will lead to changes in all
No ProDOC for receipts our futures35
11 Analytics Booth
A NEW LOOK AND FEEL IN 2021, AND BIG GOALS FOR 2022
2022 Goal: Teaching and consulting WHAT’S THE CEO STRATEGY?
with credit union board members
Shorter board meetings...consent
Are you ready to agendas...dim lights in the
engage your board boardroom...more trips
members with the
Give board members a significant
power of
role, and tools that encourage
Analytics Booth?
them
cuanswers.com/solutions/asterisk-intelligence36
12 Xpress Teller
WHY DO WE HAVE TWO? HOW WILL WE CONTINUE TO MAKE THEM DISTINCTLY DIFFERENT?
By focusing on features that are WHAT’S THE CEO STRATEGY?
unique to Xpress Teller
Designed for different
In development: environments, different
Posting limits by teller front-line strategies
Memo transactions for check-cashing
On the drawing board:
Printing checks/money orders to a
tellerless branch
Adding a 3rd instrument (for Cashier’s
or Treasury Checks)
cuanswers.com/resources/kitchen37
Xpress Teller: A Place to Try New Things
Edit Enlarge
Available now:
On-screen photo
IDs with a new
image editor Coming in 2022: Read recent
tracker conversations with this
member while you post their
transaction38 The Future of CEO Strategies Events
Staying Engaged with CEOs Staying Engaged with Your Teams
CEO Strategies Zoom Event
2022 Leadership Conference,
March 2022 Annual Stockholders Meeting,
(date to be announced)
& Golf Outing
June 14-16, 2022
CEO Strategies Face-to-Face Event
(Visit the Innovation Center in Las Vegas, NV!) At the JW Marriott in downtown
Grand Rapids, MI
November 2022
(dates to be announced)
F O R C R E D I T U N I O N C E O S O N LY FOR CEOS, BOARD MEMBERS, & KEY CU LEADERSThank you!
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