WEPRESENT PARTNERS WITH 99DESIGNS BY VISTAPRINT FOR THE POWER OF DESIGN DOCUSERIES

⏲ 10 June 2021, 16:49 (CEST)

WePresent partners with 99designs by
Vistaprint for The Power of Design docuseries
Leading designers Caterina Bianchini, Raissa Pardini and Jennet Liaw
celebrate the visual language of brands through color, type and form

(Image above: Still from The Power of Type with Caterina Bianchini for WePresent and
99designs)

AMSTERDAM, 9 June 2021: WePresent, the digital arts platform of WeTransfer partners
with 99designs by Vistaprint to launch a new docuseries called The Power of Design. Featuring
three female designers from London and New York, the videos highlight the role of graphic
design in creating brands people remember and love.

Developed by WePresent in collaboration with 99designs, this docuseries is composed of three
short films and editorial features focusing on different design themes - color, type and form.
The films were directed by award-winning director Leo Leigh of Somesuch, and will be released
weekly from today exclusively on WePresent, a platform known for its editorial curation and
creative audience.

Today we begin with The Power of Type episode starring Studio Nari founder, Caterina
Bianchini, known for her beautifully considered approach to color with a focus on typography
that brings charisma to brand identities. The film delves into the importance of diversity in
design and the way typography can make us feel about a brand. She has created identities for
the likes of V&A Dundee, Adidas, Museum of Modern Art in New York and the Venice Art
Biennale.

(Image above: Still from The Power of Color with Raissa Pardini for WePresent and
99designs)

On 16 June, the second episode titled The Power of Color features graphic designer Raissa
Pardini, known for her passion for color theory and previous work for clients including Gucci,
Dr Martens and The Standard Hotels. In this film, Pardini explores how colors communicate a
brand’s message, inspiring audiences’ emotions.

On 23 June, the third and final episode The Power of Form spotlights New York-based designer
Jennet Liaw best known for her illustrations, bespoke typography and hand painted murals.
The episode dives into her fascination with form, perhaps the lesser discussed component of
brand design, and examines the vital role that form plays in how humans are attracted to
patterns between different visual elements.

Natascha Chamuleau, Chief Advertising Officer, WeTransfer says, “WeTransfer is the
leading brand-building platform into the global creative community, recognized for pushing the
boundaries of creative thinking. As WeTransfer’s cultural torchbearer to a global audience of
4m monthly visitors in 187 countries, WePresent is WeTransfer’s content arm that collaborates
with emerging and established creative talent to tell unexpected stories about creativity. Key to
this project was the choice of designers the WePresent team selected to represent the power of
design as we see it influencing businesses today: an all-female cast who speak to the creation of
meaningful brand cultures.”

Tristan Le Breton, Creative Director at 99designs by Vistaprint says, “Everyday we
see first hand how the power of great design fuels the success of businesses all over the world.
Partnering with WePresent is a great way to showcase the significant cultural impact of design
through compelling and beautifully-produced content. Ultimately, this series is a celebration of
the talent and creativity underpinning some of the world’s most iconic brands, and we’re
excited to share these stories with the broader design community.”

The Power of Design series is available on WePresent from 9 June 2021 and will follow the
below schedule:
Episode 1: The Power of Type - Caterina Bianchini, live 9 June 9am GMT / 10am CET
Episode 2: The Power of Color - Raissa Pardini, live 16 June, 9am GMT / 10am CET
Episode 3: The Power of Form - Jennet Liaw, live 23 June, 9am GMT / 10am CET

Image sheet and assets here via Paste by WeTransfer

Notes to Editors:

About Caterina Bianchini

Caterina Bianchini has worked with some of the world's leading brands, across fashion, beauty
and culture. These include Levi's, Diesel, Reebok, V&A Dundee, Adidas, Viva Arte, Venice Art
Biennale and MoMA PS1. She has also been invited and talked at some of the industries most
recognised design symposium's, including this year's Semi-Permanent, Auckland, where Paula
Sheer, Stefan Sagmeister and Irma Boom have previously been invited to speak.
www.studionari.co.uk

About Raissa Pardini
Raissa Pardini is a multidisciplinary designer and Art Director based in Glasgow, UK. After
working internationally with artists, brands and companies, Raissa decided to open her own
studio in the heart of Glasgow’s city centre. Her previous clients include Adobe, Gucci, The
Standard and Dr Martens.
www.raissapardini.com

About Jennet Liaw
Jennet Liaw is a multidisciplinary designer and graphic artist. Based in New York City, Jennet
makes apparel graphics, murals, branding, and generally draws for good people across the
globe.
www.jennetliaw.com

About 99designs by Vistaprint
With a worldwide community of more than 150,000 talented freelance designers, 99designs by
Vistaprint is the global creative platform that makes it easy for small businesses to work with
creative experts and build their brand through custom, memorable design.
99designs.com

About WePresent
WePresent is WeTransfer’s digital arts platform, acting as the company’s cultural torchbearer to
an audience of 4 million people in 187 countries. Collaborating with emerging young talent to
renowned artists such as Marina Abramovic, Riz Ahmed, FKA Twigs or Bernardine Evaristo,
WePresent showcases the best in art, photography, film, music, literature and more,
championing diversity in everything it does. The platform’s commissions range from editorial
features to films, illustrations, photography series, events, exhibitions and social media
activations. WePresent’s aim is to offer a fresh take on the magic and mystery of creative ideas
through unexpected stories that wouldn’t have found a home elsewhere.
wepresent.wetransfer.com

About WeTransfer
Having made its name in the game of quick and simple file-sharing, WeTransfer has grown into
an end-to-end suite of digital solutions with users in 187 countries. WeTransfer’s set of tools are
specifically designed to enable creative professionals to inspire, conceive, share, and deliver
their work, enabling collaboration and co-creation along the whole creative process. Collect is
the go-to app people turn to for saving, organising and sharing inspiration. Paste® is the
collaborative presentation tool of choice for fast-moving teams. Paper® helps creative minds
sketch, paint, and draw. And of course there’s the original file-sharing platform providing a
simple and seamless way to share ideas. The company showcases its global creative community
on WePresent, WeTransfer’s digital arts platform to a monthly global audience of 4 million.

As a certified B Corporation™, WeTransfer strives to use business as a force for good. Since the
beginning WeTransfer has donated up to 30% of advertising real estate to raise awareness for
artists, creative work, and the world’s most pressing issues such as climate change and gun
control. This has led to partnerships with artists and organizations like Björk, Ryan McGinley,
Solange Knowles, the Nelson Mandela Foundation, the UN Development Program.
www.about.wetransfer.com

                                          WeTransfer