For fantastic sponsorship opportunities - Just add water - British Marine Federation
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For fantastic sponsorship opportunities... Just add water. Event powered by: Title sponsor: Sponsors and partners:
Be part of britain’s biggest festival of boating This year, TheYachtMarket.com Southampton Boat Show celebrates its 50th anniversary and is set to be better than ever. The iconic show is set in one of Europe’s largest purpose-built marinas attracting in excess of 106k visitors over ten exciting days. Against a stunning backdrop of hundreds of boats, visitors can explore some of the world’s most prestigious exhibitors and brands, hosting global, European and UK launches of yachts, RIBs, motor and day boats, plus many exciting feature boats. A variety of different activities will be thrilling visitors throughout the Show, including getting out on the water on a mini-cruise. In addition to our visitors, the Show welcomes in excess of 600 brands, 106,000+ average 80% are male to average household including those that are staples in the marine world and many other non- visitors age of from the female is income of marine brands. Your brand will have the opportunity to shine alongside our much-loved and highly respected exhibitors. 55 AB profile 80%: 20% £108,700 However you choose to get involved you can be sure you’ll be in superb company. southamptonboatshow.com
Audience
As a fully-immersive, summer Show we draw a wide and varied audience, fully-
engaged and ready to experience all the show has to offer. We’ve a host of attractions
and entertainment for all audiences, from the most experienced boat owner wishing
to review the latest offerings from the industry through to curious novices and active
families looking for a jam-packed fun day out.
For the ultimate
boating enthusiasT
Just add water.
Average spend at Average spend post
the Show is £1,300 Show being £14,100
46% of our visitors find and buy from
brands at the Show that they wouldn’t have
otherwise considered, making it the perfect
platform to launch goods and services.
southamptonboatshow.com
Marketing
Our experienced team of marketing and PR experts
ensure that the Show is widely promoted and successes
reported, driving visitors to the Show year after year.
Our robust PR campaign saw a phenomenal reach 2017’s integrated marketing campaign The Show’s social media
of over 86 million in 2017 with the Show previously reached both national and international reach is in excess of 4.7 918k
impressions
featuring in national titles such as The Times, The markets with impressive ROI. Regular million featuring over
Telegraph, Financial Times, BBC Breakfast, Good consumer e-campaigns are delivered to 918k impressions on VOD
Morning Britain, Waitrose Magazine, Good a database of 127,000 with an impressive campaigns and this is set
Housekeeping and Tatler Magazine. open rate of 20%. to grow in 2018.
southamptonboatshow.com
Marketing For our 2018 TheYachtMarket.com Southampton Boat Show we are delivering an integrated marketing and communications plan to reach an ever-growing consumer audience, as well as trade and potential exhibitors. Our strategic plan for our PR and Social Media campaigns will spark conversation with the key aim of driving sales and heightening engagement. Our brand-new website will help us optimise our digital reach, in turn supporting our sponsors and partners widen theirs. A fresh, new identity will appeal to all audiences and showcases the variety on offer at the Show, with energy and sense of style. southamptonboatshow.com
Sponsorship Water
Opportunities Networking Ladies
Schools
programme
breakfast
Play
VIP
day
Entrance area
reception
signage
Marina Bridges Clothing &
Weather
information
footwear
Navigation
Visitor Show
Stages/Live
facilities app
entertainment
Blog
Visitor
Refreshment Pontoons
information
zones Music /
Media audio
Vehicles
centre Members’
Fuel Lounge
Wifi
Exhibitor
drinks Attractions
Visitor
Refreshment bags Marina
zones
clean up
Visitor
facilities Champagne
Sponsorship
Opportunities
There’s no end to the opportunities available at this iconic event.
We’re proud of the work we do with our sponsors and welcome the
chance to get involved with brands of all sizes. Whatever floats
Our sponsorship team are on hand to build a bespoke solution for
you, based on your business objectives, desired audience and budget.
your boat...
So, whether you’re looking to reach our visitors or communicate Just add water.
with any of our trusted exhibitors, we can help you get involved in
TheYachtMarket.com Southampton Boat Show 2018.
Next steps:
Call now to discover how TheYachtMarket.com Southampton Boat
Show 2018 could take your business forward this year.
Carol Taylor, Head of Boat Show Sales and Sponsorship:
T: 01784 223618 | M: 07801 244402 | E: CTaylor@britishmarine.co.uk
southamptonboatshow.com
Testimonals
Talking about the success of the Sean Robertson, Sales Director Matthieu Baillorge, Area Sales “Mathew Hornsby, Sales Director “Sarah Wallbank, Co-Founder of
Show, Richard W Roberts, CEO at Sunseeker International, Manager for Beneteau said: of Williams Jet Tenders, said: August Race, said:
of TheYachtMarket.com, title commented:
sponsor for 2017 and 2018 said: “This is the second year we “TheYachtMarket.com “It’s our second year exhibiting
“It has been a very successful have been solely on the marina Southampton Boat Show is always at TheYachtMarket.com
“This year’s Show has exceeded TheYachtMarket.com and have had a great Show with a highlight of the year for us and Southampton Boat Show and
our expectations and has given Southampton Boat Show for excellent footfall and consistent it has provided a fantastic stage we have increased our in-show
TheYachtMarket.com a superb Sunseeker. We were especially sales. for the UK launch of our two new sales by 50% - necessitating
platform to both secure our delighted to debut two new Sportsjet models. Both the new a mid-show re-stock. And the
position in the UK and look to new models, the eagerly anticipated In the global market, the Show 345 and 395 models were very trade enquiries have been just as
markets overseas like Europe and Manhattan 76 and the Predator offers a first-rate sales platform well received by visitors during the strong. The positivity is palpable
the USA. We were particularly 57 MK II, both of which have had and we expect to see further sales Show and sales of these models in throughout the event, reflecting
delighted with our portal for new an incredible number of orders in the following two weeks after particular were strong.”” in the strong sales. As a result of
boats, a new product for us, which already. Alongside these world the event closes.” this year’s Show we will be looking
we chose to launch at the Show premieres, we were pleased to to double the size of our stand for
and met with a great reaction showcase the Manhattan 66 the 2018 Show.””
from the manufacturers, dealers which made its Show debut. It’s
and brokers alike.” been a real pleasure to welcome
so many visitors and special
guests to the stand, including
two-time world hurdles champion
Colin Jackson CBE, sports
commentator Suzi Perry and X
Factor winner Ben Haenow.”
southamptonboatshow.com
Carol Taylor, Head of Boat Show Sales and Sponsorship:
T: 01784 223618 | M: 07801 244402 | E: CTaylor@britishmarine.co.uk
southamptonboatshow.com
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