WELCOME BY TargeT grouP - Diplomats and International Managers - echo medienhaus
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#2021
Target
Group
Diplomats and
WELCOME BY International
Managers
Magazine
for Global
People
# Insider Guide
# Culture
# Shopping
# Restaurants
# Interviews
WELCOME BY
the magazine for global people
Events and Special-Tips. Small shops
cultural in the heart of Vienna offer
Highlights. craftmanship at the highest level.
The Spanish Riding PORTRAIT
School cultivates
THE EMPERORS COBBLER
classical equestria- The long-standing company Scheer celebrates its 200th birthday,
but remains young at heart.
nism, which is
TEXT MAX MUSTERMANN PHOTO MAX MUSTERMANN
considered the
C
obbler, stick to your trade. The proverb based on an
historic anecdote is fitting for Markus Scheer. The
shoemaker who took over his grandfather’s store in
2011 – he is the seventh generation – is the one who
immaterial heritage
measures his client’s feet and then carves each shoe
last. “I try to understand the foot which is complex,
complicated and singular, in its full function in order to build a form
that meets all the criteria, inside and out,” he describes his work. In
the next step, a sample shoe is made. Roughly six months and 70
of UNESCO. Only
hours of work pass from the initial contact with the client, before
the pair of custom shoes is ready. Two square meters of first-rate lea-
ther are used in layers, the price of which Markus Scheer however
would rather not talk about. “We aren’t expensive, if you consider
the many hours we work. But we live in a world in which the price is
Lipizzaner horses
no longer a measure of quality.” The particular high standard of
quality has been the reason for continual success over the past 200
years. “To quote my grandfather: ‘The most important thing is that
the shoes fit’. That sums up everything we do. Our jewel is the know-
are used.
ledge we have about shoes and as long as they fit, we can be sure our
business will continue.” Scheer’s workshop employs 22 craftsmen
and is located in the family’s former apartment on Bräunerstraße.
Whoever enters it, feels like they are in the 19th century. It’s an unu-
sual atmosphere. On one hand it has a museum-like character – es-
pecially the old shoe last room – with its archaic leather scents, on
the other hand the mainly young group of people carrying out this
old handcraft, making custom shoes, bags and luggage. What does
tradition mean to the seventh generation of Scheers? “There is al-
ways a risk that tradi-
tion becomes a back-
pack that has no
space for new deve-
lopments. We, howe-
ver, only continue to
Fotocredit:
Fotocredit:
-10 - www. -vorfreude.at
T
TEXT MAX MUSTERMANN
PHOTO MAX MUSTERMANN
EDITOR´S LETTER
Tailored Welcome
to Vienna
Tradition
The tailor of kings and Hollywood
stars: since 1858 Knize has per-
fectly dressed worldly men.
A fact also appreciated
by Marlene Dietrich.
WHY I LOVE THE CITY
A
m Anfang steht ein fetter Satz. Das as Hier muss es halt wirklich sauber und ordentlich getex-
Fotocredit:
Fotocredit:
hier ist der neue Blindtext mit nicht tet werden und all das macht natürlich besonders viel
mehr als einer Unterzweile und einem Spaß wenn man so ermahnt wiren kleinen Zusatzt man
neuen Fettwort. Bitte als Redakteur da- so ermahnt wiren kleinen Zusatztexten versehen und B
rauf achten, das es immer einen Ab- man nicht weiter tut. Hier muss es halt wirklich sauber
stand gibt und man nicht weiter tut. und ordentlich getextet werden und all das macht natür-
-6 - -7 -
Hier muss es halt wirklich sauber und ordentlich getex- lich bexten versehen und B man nicht weiter tut. Hier
tet werden und all das macht natürlich besonders viel muss es halt wirklich sauber und ordentlich getextet
Spaß wenn man so ermahnt wird. Mit neuen kleinen werden und all das macht natürlich besonders viel Spaß
Zusatztexten versehen und Blindtexten und so weiter. wenn man so ermahnt wiren kleinen Zusatzort. Bitte als
Redakteur darauf achten, das es immer einen Abstand
Ein Fettwort. als einer Unterzweile und einem neu- gibt und man nicht weiter tut. Hier muss es halt wirklich
Insider-Tips. White or black tie, which is the right dress?
en Fettwort. Bitte als Redakteur darauf achten, das es sauber und ordentlich getextet werden und all das
immer einen Abstand gibt und man nicht weiter tut. macht natürlich besonders viel Spaß wenn man so er-
Where to find the best tailors for Austria‘s most glamorous ball –
Fotocredit:
Fotocredit:
Uschi Fellner, Herausgeberin und
Chefredakteurin
the Vienna Opera Ball?
-4 - -5 -
Other Countries, other manners.
Let´s get to know each other.
Welcome Vienna is Uschi Pöttler- New Workplace? Welcome Vienna
Fellners new lifestyle magazine for helps with practical and valuable hints
people on diplomatic missions and on quickly finding your way around
international Executives who want to Vienna. Whether restaurants, cinema
make more of their stay in Vienna. or operahouse, or just hairdressers,
Welcome Vienna the platform where schools or gyms.
culinary hotspots, customs and Welcome Vienna is a guide through
tradition meets other cultures. the everyday life in Vienna.
WELCOME BY
a meeting point for the Cultural EXCHANGE
Where to DINe?
Breakfast, Businesslunch
or perfect Dinner. Here
you can find Viennas
most recommended
Restaurants and Bars.
Also a guide through the
nightlife of the city.
BEST of Shopping and tradition.
OUTDOOR Where to buy the perfect gifts, something
JOYFUL AND RELAXING IN THE
MIDDLE OF THE CITY
Bildtext Blindtext omnimagnis nobitatur, aut dolorist vernat
none volest aut aut optatem- velique laborehenis ute Bildtext
traditional or state of the art products?
quias imin et laborio eatis ma Blindtext omnimagnis none
Garden Restaurant. In Vienna, they are called “Schanigärten”, because back in the nobitatur, aut dolorist vernat
velique laborehenis ut Bildtext
volest aut aut optatemquias
imin et laborio eatis ma nobita-
day the waiter („Schani“) used to carry the furniture outside. Blindtext omnimagnis none
volest aut aut optatemquias
tur, aut dolorist vernat velique
laborehenis ute e
Sushis with
imin et laborio eatis ma
A detailed guide through Viennas shopping
TEXT MAX MUSTERMANN PHOTO MAX MUSTERMANN
nobitatur, aut dolorist vernat Name of the location
VEGETARIAN CUISINE WITH BEAUTFUL OUTDOOR velique laborehenis ute Bildtext Adressline ptatemquias
Blindtext omnimagnis none imin et laborio eatis ma
Bthe artists’ quarter Spittel- Blindtext omnimagnis none laborio eatis Bildtext Blindtext volest aut aut optatemquias nobitatur, aut dolorist
berg, there is this oasis for volest aut aut optatemquias oomnimagnis none volest imin et laborio eatis ma vernat velique labo
Focus on boulevards and the places to be.
vegetarians and vegans alike. imin et laborio eatis ma aut aut optatemquias imin et
Chef Mathias Wolf stands for nobitatur, aut dolorist vernat laborio eatis ma nobitatur, none
uncompromising fresh, creative velique laborehenis ute Bildtext volest aut aut optatemquias
cuisine. Our tip: “Sharing Chefs Blindtext omnimagnis none imin et laborio eatis Bildtext
Garden”, a 5-course menu volest aut aut optatemquias Blindtext oaut optatemquias
of seasonal and market fresh imin et laborio eatis ma imin et laborio eati ma
Tradition
ingredients, which – and nobitatur, none volest aut om-
here is the real insiders’ tip – nimagnis none volest aut aut Name of the location
cannot be found on the menu. optatemquias imin et laborio Adressline ptatemquias
bitatur, aut dolorist vernat eatis ma nobitatur, none volest imin et laborio eatis ma
velique laborehenis ute Bildtext aut aut optatemquias imin et nobitatur, aut dolorist
VEGETARIAN CUISINE
WITH BEAUTFUL
Bthe artists’ quarter Spittelberg, there is this NOTES OF THE CITY
oasis for vegetarians and vegans alike. Chef
Mathias Wolf stands for uncompromising fresh,
creative cuisine. Our tip: “Sharing Chefs Garden”,
a 5-course menu of seasonal and market fresh JOYFUL AND RELAXING IN THE
ingredients, which – and here is the real insiders’
tip – cannot be found on the menu.bitatur, aut
MIDDLE OF THE CITY
dolorist vernat velique laborehenis ute Bildtext Bildtext Blindtext omnimagnis omnimagnis none volest aut
CRYSTAL clear
Blindtext omnimagnis none volest aut aut none volest aut aut optatem- aut optatemquias imin et
optatemquias imin et laborio eatis ma nobita- quias imin et laborio eatis ma laborio eatis ma nobitatur, aut
tur, aut dolorist vernat velique laborehenis ute
Bildtext Blindtext omnimagnis none volest aut aut
VEGETARIAN CUISINE WITH BEAUTFUL OUTDOOR nobitatur, aut dolorist vernat dolxt omnimagnis none volest
velique laborehenis ut Bildtext aut aut optatemquias imin et
optatemquias imin et laborio eatis ma nobitatur, Bthe artists’ quarter Spittel- be found on the menu.bitatur, eatis ma nobitatur, none volest Blindtext omnimagnis none laborio eatis ma nobitatur, none
none volest aut omnimagnis none volest aut aut berg, there is this oasis for aut dolorist vernat velique aut omnimagnis none volest volest aut aut optatemquias volest aut omnimagnis none
optatemquias imin et laborio eatis ma nobitatur, vegetarians and vegans alike. laborehenis ute Bildtext Blind- aut aut optatemquias imin et imin et laborio eatis ma volest aut aut optatemquias
none volest aut aut optatemquias imin et laborio Chef Mathias Wolf stands for text omnimagnis none volest laborio eatis ma nobitias imin nobitatur, aut dolorist vernat imin et laborio eatis ma
eatis Bildtext Blindtext oomnimagnis none volest uncompromising fresh, creative aut aut optatemquias imin et velique laborehenis ute Bildtext nobitias imin
aut aut optatemquias imin cuisine. Our tip: “Sharing Chefs laborio eatis ma nobitatur, aut Name of the location Blindtext omnimagnis none vo-
Garden”, a 5-course menu of dolorist vernat velique labore- Adressline ptatemquias lest aut aut optatemquias imin Name of the location
Name of the location seasonal and market fresh in- henis ute Bildtext Blindtext om- imin et laborio eatis ma Adressline ptatemquias
Fotocredit:
Fotocredit:
et laborio eatis ma nobitatur,
Adressline ptatemquias imin et laborio gredients, which – and here is nimagnis none volest aut aut nobitatur, aut dolorist aut dolorist vernat velique la- imin et laborio eatis ma
eatis ma nobitatur, aut dolorist vernat the real insiders’ tip – cannot optatemquias imin et laborio vernat velique labo borehenis ute Bildtext Blindtext nobitatur, aut dolorist
velique labo
-20 - -21 -
Hier muss es halt wirklich s man nicht weiter tut. Hier muss es halt
wirklich sauber und ordentlich getextet werden und all das macht
natürlich besonders viel Spaß wenn man so ermahnt wiren kleinen
Zusatztexten versehen und Blindtexten und so weiter. dakteur dar-
artemide.at
NEW RESTAURANT
Hier muss es halt wirklich s man nicht weiter tut. Hier muss es halt
wirklich sauber und ordentlich getextet werden und all das macht
natürlich besonders viel Spaß wenn man so ermahnt wiren kleinen
Zusatztexten versehen und Blindtexten und so weiter. dakteur dar-
auf achten, das es immer einen Abstand gibt und man nicht weiter
tut. Hier muss es halt wirklich sauber und ordentlich getextet wer-
den und all das macht natürlich besonders viel Spaß wenn man so
HIGH
SOCIETY
Hier muss es halt wirklich
We love the design of comploj s man nicht weiter tut.
Glashütte with its extraordinary and Hier muss es halt wirklich
special features. Having the sauber und ordentlich
apparence of fr. We love the design getextet werden und all
of comploj Glashütte with its das macht natürlich
extraordinary and special features. besonders viel Spaß wenn
Having the apparence of. We love man so ermahnt wiren
kleinen Zusatztexten
the design of comploj Glashütte
versehen und Blindtexten
with its extraordinary and special
Fotocredit:
Fotocredit:
und so weiter. dakteur
darauf achten, das es
-12 - -13 -
Espaces Contemporains.indd 1
Fashion & Jewelry.
Our clothing and outfit
reflects our soul. It is a
sign of power or a tool of
seduction – come in and
find out.
WELCOME BY
your Target group
Welcome Vienna is Uschi Pöttler-Fellners new lifestyle magazine
for people on diplomatic missions or international executives
based in Vienna.
# diplomats & ambassadors
# commercial counselors
# international top management
# tourism experts
# national and international
# business people
# tourism experts
# stakeholders in
# cultural institutions
the Distribution
Welcome Vienna is a meeting point for the
fascinating exchange between nations, cultures and
business organizations. It will be distributed
at Congress & Conferences; Premium Hotels in
Austria; Embassies, Newsstands.
OUR PUBLISHING HOUSE IS well known FOR unique EVENTS:
Distribution Partners and events: Embassies, premium events like look! BUSINESS AWARDS, Best Taste Day,
Concordia Ball, Hollywood in Vienna, Women of the Year Gala, Christmas in Vienna
WELCOME BY
a High Target on gRoup Affinity
Media Guide
Welcome Vienna offers a high target
group affinity: People, who meet on AD Rates
economic, scientific or cultural level,
recommending bilateral business Cover page on request
relations to their countries. Double page 2/1 (400x270+3 mm bleed addition all around)
Language: english 16.200 EURO
Special-Format: 200 x 270 mm Single page 1/1 (200x270++3 mm bleed addition all around)
Volume: 128 pages + 4 pages cover 10.800 EURO
Material Discount options
Cover: 250g volume paper l 10% when 3 booked pages in one issue
Book block: 100 g volume paper l 10% from 3 bookings in consecutive editions
Circulation: 10.000 l 7% combined booking with 3 advertisements
in other echo medienhaus medias
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UID: ATU 57632789
Publisher: Uschi Pöttler-Fellner
Chief Executive: Christian Pöttler
Chief Editor: Dr. Ursula Scheidl Dates
Sales Director: Manuela Hofbauer-Paganotta Issues 2021
Ad Disposition: Nicole Neunteufel Releasedate:
Tel. +43/(0)1/524 70 86 Dw. 172 #1 30th of June 2021
nicole.neunteufel@echo.at, www.echo.at #2 30th of November 2021
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