We're all young adults now - May 2021 - Royal Television Society

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We're all young adults now - May 2021 - Royal Television Society
May 2021

                We’re all young
                 adults now
Television www.rts.org.uk September 2013    1
We're all young adults now - May 2021 - Royal Television Society
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We're all young adults now - May 2021 - Royal Television Society
Journal of The Royal Television Society
                                                                                                                   May 2021 l Volume 58/5

    From the CEO
                     I am thrilled to report                 fascinating takeaways. There was                               shows is taking us all by storm. Think
                     on another super-busy                   much to learn from all the partici-                            Sex Education and I May Destroy You.
                     line-up of RTS events,                  pants, not least Sky Media’s head of                              The phenomenon is another indica-
                     hosted both in London                   insight and research, Lucy Bristowe,                           tion of the stunningly high quality of
                     and by the RTS’s cen-                   who revealed that subscribers to                               the UK’s scripted output, something
                     tres across the nations                 Sky Q watch more content live than                             we should never take for granted.
                     and regions.                            do other Sky customers.                                           Don’t miss this month’s Ear Candy,
       The topics have ranged from mea-                         I am so grateful to Barb’s Justin                           dedicated to the ingeniously titled
     suring online audiences to the future                   Sampson for sharing fresh viewing                              Dead Pilots Society podcast, in which
     of public service broadcasting, and                     data with the Society, including how                           high-profile actors bring forgotten
     celebrated standout content such as                     audiences responded to season 4 of                             scripts to life.
     the new BBC Two Iraq war film Danny                     The Crown when it made its debut last                             Our Comfort Classic is the 1996
     Boy and BBC One’s heart-tugging                         autumn. Thanks to all the other panel-                         state-of-the-nation masterpiece Our
     Sunday night flagship, Call the Midwife.                lists and to Variety’s Manori Ravindran                        Friends in the North, which launched the
     Congratulations to all those who make                   for chairing this headline-grabbing                            careers of many extraordinary actors.
     the show, which recently marked its                     session. Read Torin Douglas’s report
     tenth anniversary.                                      in this issue.
       Our lunchtime event “Hidden fig-                         Our cover story, written by Harry
     ures: Understanding audiences in the                    Bennett, looks at how the once niche
     on-demand age” provided some                            category of young-adult scripted                               Theresa Wise

Contents
                                                                                                                                             Cover: Ackley Bridge (Channel 4)

 5           Rhianna Dhillon’s TV Diary
             The television and film critic enjoys being pampered
             like a celebrity                                                           16                Hidden figures
                                                                                                          A high-powered RTS panel hears how Barb is poised to
                                                                                                          publish regular audience figures for streaming services

 6
             Comfort Classic: Our Friends in the North
             Matthew Bell salutes Peter Flannery’s epic
             state-of-the-nation drama                                                  18                A social history that delivers
                                                                                                          The creator and three of the cast of Call the Midwife
                                                                                                          discuss the secrets behind the extraordinary longevity
                                                                                                          of the BBC drama

 7           Ear Candy: Dead Pilots Society
             Kate Holman enjoys dramatic read-throughs of
             overlooked gems turned down by commissioners
                                                                                        20                Fit for purpose?
                                                                                                          Narinder Minhas finds much to enjoy in What’s the
                                                                                                          Point of Ofcom?, a new collection of essays examining

 8           Working Lives: Writer
             Kayleigh Llewellyn, the award-winning creator of
                                                                                                          the role of the communications regulator

             In My Skin, talks to Matthew Bell
                                                                                        22                From the battlefield to the courtroom
                                                                                                          The team behind the Iraq war drama Danny Boy reveal

10           Young adult goes mainstream
             Shows once aimed at under-25s are reaching beyond
                                                                                                          their approach to making the BBC Two film

             their target demographic, reports Harry Bennett
                                                                                        24                The royal watch
                                                                                                          In the wake of Prince Philip’s death, Roger Mosey insists

12           Leader of the Pact
             Steve Clarke profiles Pact CEO John McVay and
             discovers how he helped secure Treasury backing for
                                                                                                          that broadcasters covering the Windsors must move
                                                                                                          with the times

             last summer’s Production Restart
                                                                                        26                Public service TV at the crossroads
                                                                                                          Should traditional broadcasters get special protection in

15           Our Friend in the North West
             Cat Lewis celebrates MediaCity’s first decade as
             a UK production hub
                                                                                                          an era of streamers backed by global media giants? An
                                                                                                          RTS panel weighs the arguments

Editor                     Production, design, advertising   Royal Television Society   Subscription rates                     Printing              Legal notice
Steve Clarke               Gordon Jamieson                   3 Dorset Rise              UK £115                                ISSN 0308-454X        © Royal Television Society 2021.
smclarke_333@hotmail.com   gordon.jamieson.01@gmail.com      London EC4Y 8EN            Overseas (surface) £146.11             Printer: FE Burman    The views expressed in Television
News editor and writer     Sub-editor                        T: 020 7822 2810           Overseas (airmail) £172.22             20 Crimscott Street   are not necessarily those of the RTS.
Matthew Bell               Sarah Bancroft                    E: info@rts.org.uk         Enquiries: publication@rts.org.uk      London SE1 5TP        Registered Charity 313 728
bell127@btinternet.com     smbancroft@me.com                 W: www.rts.org.uk

Television www.rts.org.uk May 2021                                                                                                                                                      3
We're all young adults now - May 2021 - Royal Television Society
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We're all young adults now - May 2021 - Royal Television Society
TV diary

   A
                         pril has been a                                                         frequent occurrence and I am going
                         strange month.                                                          to milk it as much as possible.
                         It marks exactly
                         10 years of my                                                          ■ It has been a very important and
                         career being a film                                                     memorable year for film – which
                         critic – my first                                                       has seen a much higher level of
                         appearance was on                                                 BBC   ­representation, in terms of diverse
   Radio 1 on April Fools’ Day. My mum,                                                           and female film-makers being nom-
   who recorded it (old-school, on a                                                             inated – so it really is a pleasure to
   cassette), plays it back to me down                                                           be part of a programme dedicated to
   the phone and I sound so nervous as         Rhianna Dhillon enjoys                            awards that don’t often get their time
   I chat to Greg James about why Jake
   Gyllenhaal’s Source Code was a pretty
                                                being pampered like                              in the spotlight.
                                                                                                    My job is to pull out interesting
   great film and why Sucker Punch, star-            a celebrity                                 facts about all the crafts and movies
   ring Vanessa Hudgens... was not.                                                              but I also love hearing co-host
      I was still a student at Reading                                                           Joanna Scanlan’s anecdotes about
   University but had been thrust into                                                           being on set. And I am in awe of
   one of the most exciting jobs I could       cinemas and quite enjoyed laying                  Clara Amfo’s brilliant hosting skills
   think of.                                   into the truly terrible ones. But, with           (and her incredibly white teeth).
      It was never my plan to be a critic      Lauren, the point is that I talk about
   – that job seemed so out of reach –         my top recommendations across                     ■ I’ve heard people say that it has
   but Radio 1 was scouting for a new          cinema, streaming and TV.                         not been a great year for film, given
   film person and decided it wanted a           For a critic, finding three to critique         the pandemic, but I disagree. I feel
   “listener on air” approach, rather than     and not be critical of is more of a               more hopeful about the industry’s
   a seasoned expert.                          challenge. Lauren is so engaged and               future than I have been in a long
      They auditioned us without us            knowledgeable about film that it                  while. There seem to have been more
   realising (as film students, we thought     makes the job easy and enjoyable.                 discussions, debates and arguments
   we were just taking part in a film                                                            about films, perhaps because more
   debate) and, after several more infor-      ■ Critics are used to interview-                  people have had time to watch them.
   mal interviews, they offered me the         ing celebrities but not necessarily                 Preferring to wait out the pan-
   job (although it took about a year to       to being treated like one. I’ve been              demic, huge films have made way for
   be convinced that the whole thing           given my own dressing room in the                 smaller ones, so indie films have
   wasn’t a giant April Fools’ prank)          bowels of the Royal Albert Hall for               found bigger audiences. I’m dreading
   and I find new things to love about         this year’s Bafta Craft Awards.                   an influx of movies about the pan-
   it even now.                                   I have had my hair and make-up                 demic (nobody wants this) but I’m
                                               done by some of the best in the busi-             excited to see how the past year will
   ■ On Monday mornings, I have my             ness (I am eternally grateful to any-             shape cinema in the coming years.
   regular slot on BBC Radio 6 Music           one who makes me look good for TV).               After a rough period, the arts always
   with Lauren Laverne, which is gen-             I scribble last-minute notes while             step up and I don’t think this time
   uinely one of the best ways to kick-        downing a glass of Champagne, try-                will be any different.
   start my week.                              ing not to smear my lipstick and tak-
     For several years at Radio 1, I have      ing selfies for posterity – because,              Rhianna Dhillon is a broadcaster and
   reviewed whichever films are out at         let’s be honest, this isn’t going to be a         film and TV critic.

Television www.rts.org.uk May 2021                                                                                                        5
We're all young adults now - May 2021 - Royal Television Society
COMFORT CLASSIC
    F
                    ew TV dramas deserve the
                    epithet “Shakespearean”
                    or “Tolstoyan” more than
                    Peter Flannery’s Our Friends
                    in the North, which turns
                    25 this year.
       The BBC Two series was epic in
    scale, using more than 160 actors and
    3,000 extras to tell the story of post-
    war Britain, its people and its dirty
    politics. It is also the tale of four New-
    castle friends, who grow up and grow
    old over three decades. And it is both
    moving and magnificent.
       Frequently judged one of Britain’s
    best-ever dramas, Our Friends in the
    North opens in 1964 with Geordie (Dan-
    iel Craig) and Tosker (Mark Strong)
    starting a band and hoping old friend
    Nicky (Christopher Eccleston) will join.
       Nicky, recently returned from the
    US, has a guitar case bearing folk
    singer Woody Guthrie’s legendary
    words “This machine kills fascists”,
    and is forsaking pop for politics. Mary
    (Gina McKee) is going out with Nicky,
    but Nicky is consumed by ideology, not
    lust, and Tosker see his opportunity…
       Over the next three decades, the
    friends drift in and out of love, and
    contact. Geordie falls into destitution;
    Nicky, ever the idealist, is his own
    worst enemy; foolish Tosker belatedly
    finds some self-awareness; and Mary,
    the beating heart of the drama, rises to
    the top.
       The final scene, accompanied by
    Oasis’s Don’t Look Back in Anger, is impos-

                                                         Our Friends
    sibly poignant: at its recollection now, I
    am welling up.
       Away from the personal, Our Friends
    in the North deals with big issues. Cor-
    ruption looms large throughout, in

                                                         in the North
    local Newcastle politics, Westminster
    and the police.
       Ordinary people suffer, whether they
    are the tenants of substandard, local-­
    authority housing built on bribes; or
    Geordie, the victim of corrupt police
    officers and a Soho sex baron (Malcolm
    McDowell); or the pickets savagely                   Matthew Bell salutes Peter Flannery’s
    beaten during the 1984 miners’ strike.
       Jarrow-born Flannery was writing                    epic state-of-the-nation drama
    from experience: he had witnessed the
    economic devastation wrought on the
    North East. Our Friends in the North is
                                                   BBC

    angry but never righteously so; it is

6
We're all young adults now - May 2021 - Royal Television Society
Ear candy
also warm and funny. Not inaccurately,
Flannery has described it as “a posh
soap opera with something to say”,
although this underplays the series’
huge ambition.
   As the Royal Shakespeare Company’s
writer in residence, Flannery had
penned a stage version of Our Friends in
the North. The 1982 RSC production was           Emerald Fennell’s
seen by BBC producer Michael Wearing             Space Bound gets
                                                 the full read-through
(producer of Boys from the Blackstuff and
Edge of Darkness), who was determined
to bring it to television.
   It is often said that the BBC moves
slowly, and never more so than with
Our Friends in the North. The corporation
was fearful that some of the real-life
politicians, thinly disguised in Flan-
nery’s script, would sue.
   It was perhaps even more terrified at
the budget for a series that was forever
expanding in size and scope. Originally,
Flannery’s epic ended with the triumph
of Margaret Thatcher in 1979; the
repeated delays allowed him to take
it forward to 1995 as his characters
approach middle age. By the time it was
shot, a three-hour play had become a
nine-part TV drama, with episodes of
between 63 and 75 minutes.

                                                                                                                                         Taylor Jewell/Invision/AP
   Shooting was protracted and riven
by rows. Directors changed, scripts

                                                     Dead Pilots Society
were rewritten and whole episodes
reshot. Eccleston and Strong didn’t get
on and spoke only when the camera
was rolling. The budget rose to £8m, a

                                                F
huge amount for the time.
   Finally, in 1996, Our Friends in the North
made it to the screen, and another BBC                           or every TV flop that       Sam Richardson, Tony Hale and
fear – that audiences would find the                             made it past a com-         Adam Scott.
politics at the heart of the series a                            missioning team,              In its revamped format, each read-
turn-off – proved to be entirely mis-                            ­arguably, there is a       through episode is followed by a sepa-
guided. Viewers and critics loved it,                             small-screen master-       rate interview programme.
and multiple RTS and Bafta awards                                 piece cast unfairly into     The creative minds behind hits such
followed.                                                         the darkness. The next     as The Office, Will & Grace and Orange Is
   Before the series aired, of the lead         Fleabag or Line of Duty tossed into the      the New Black have eye-opening dis-
actors, only Eccleston had much of a            television abyss, taking with it the         cussions about the development jour-
profile (he had appeared in Jimmy               awards buzz that might have sur-             ney of getting a script to screen.
McGovern’s Cracker). Our Friends in the         rounded the breakout stars and the             Standout episodes include: the sur-
North launched their careers: Craig             flood of fascinating fan fiction that        real comedy My Cousin Thor by How I
became Bond; Eccleston regenerated              could have gushed from a new                 Met Your Mother producer Ira Ungerlei-
as Doctor Who; McKee later starred in           global fan base.                             der; Killing Eve and Promising Young
Notting Hill and Strong in Tinker Tailor           Luckily, the Dead Pilots Society pod-     Woman writer Emerald Fennell’s inter-
Soldier Spy.                                    cast is here to bring these forgotten        galactic comedy Space Bound; and the
   Flannery went on to write the multi-         scripts back to life. Presented by writer    adaptation by Mike Royce (Everybody
RTS-award-winning Channel 4 drama               and producer Ben Blacker and Friends         Loves Raymond) and Kevin Biegel
The Devil’s Whore, set during the English       producer Andrew Reich, Dead Pilots           (Cougar Town) of the 1988 film Big.
Civil War, and then to create the long-­        Society gives those overlooked gems            While some shows should have
running BBC One series Inspector                that made it to pilot stage without          stayed on the cutting-room floor, the
George Gently.                                  being commissioned for a full series         misfires of some of TV’s most acclaimed
   But Our Friends in the North remains         the read-throughs they deserve.              writers are still worth a listen. They
his masterpiece. n                                 Scripts are dramatically revived and      might even give hope to all the screen-
                                                performed by the likes of Richard E          writers yet to get their big break.
Our Friends in the North is on BritBox.         Grant, Carey Mulligan, Lolly Adefope,        Kate Holman

Television www.rts.org.uk May 2021                                                                                                                                   7
We're all young adults now - May 2021 - Royal Television Society
WORKING
          LIVES
          Writer

        In My Skin
BBC

      Kayleigh Llewellyn created BBC                What is your typical writing day?             Growing up in a council house in
      Three’s In My Skin, which won the             I’m quite freewheeling, but that is not     Wales, a profession in the media wasn’t
      RTS’s Drama Series award earlier this         something that I would recommend.           on the cards. But I had a telly. Watching
      year. The Cardiff-born writer can be          I suffer from a lack of discipline and      Victoria Wood and French and Saunders
      found on the set of the latest series of      extreme procrastination. I always say,      was the most wonderful thing – I was
      the coming-of-age drama – when she            “If I’m not scared, I’m not writing.” I     mesmerised by them. I wanted to do
      is not writing episodes of Killing Eve.       need hard deadlines.                        what they were doing.
                                                                                                  However, once I moved to London
      What does the job involve?                    Are there differences between creat-        and began training, I realised that writ-
      As a writer, I think it’s easy to become      ing your own show and working on            ing was what I was passionate about.
      overwhelmed and feel inadequate. I            another writer’s series?
      like to remind myself that it’s not brain     On someone else’s show, you are a cog       Has acting helped you as a writer?
      surgery; it’s storytelling and it is sup-     in the machine. That’s not a negative       I think it has made me a better writer.
      posed to be fun. I try to shut off the        thing: many hands are working to cre-       I’m obsessed with writing dialogue
      inner critic and listen to my gut.            ate an end piece and you have to fall in    that actors will relish. I have such a
                                                    line. To be good at that job, you emulate   huge respect for the work they do. I
      Surely, it must be a trial sometimes?         someone else’s voice. You have to           use improvisation on set and I encour-
      The first draft is the hardest: it can take   appreciate that other people may not        age the actors to contribute. If a line
      me weeks of procrastination; it feels         agree with you, and be humble.              of dialogue is sticking in their mouths,
      like torture at times. I pace from room          When you’re creating your own            then I’m happy to let them change it.
      to room in my house, with quite a             show, it’s all about finding a way to
      degree of self-loathing.                      punch through with your own voice.          Do you still act?
         But there always comes a point when                                                    Not often. I loved drama school but I
      I hit my stride, and then I can turn out      You were an actor first?                    never had what true actors such as
      a script quickly in a day or two. Then it     Yes, I think mostly because I hadn’t        Gabrielle Creevy (Bethan) or Jo Hartley
      becomes joyful.                               quite realised that writing was a job.      (Trina) have in In My Skin, that extra

8
We're all young adults now - May 2021 - Royal Television Society
magic ingredient. But I still perform                                                                      had to quit. By the time I became suc-
improv comedy in London – that                                                                             cessful, I had a lot of debts to pay off.
scratches my “show-off” itch.
                                                                                                           Do you go on set?
How did you become a writer?                                                                               Yes. Aside from the fact that I intensely
In 2012, I saw a notice for the Bafta                                                                      enjoy the company of the people I’m
Rocliffe New Writing competition five                                                                      working with on In My Skin, I also love
days before the deadline for entries.                                                                      being able to rewrite the scripts as we
With my best friend, Matthew Barry,                                                                        go. My being on set allows us the free-
who’d written a couple of episodes of                                                                      dom to work fluidly and evolve scenes
Casualty, I wrote a script about my                                                                        in the moment. And seeing the actors
grandmother.                                                                                               and our brilliant director, Molly Man-
  We won the TV Comedy category,                                                                           ners, work their magic is thrilling.
which was incredible, but, beyond that,
[BBC controller of comedy commis-                                                                          Are there any tricks of the trade you
sioning] Shane Allen, who was a judge,                                                                     can share?
ordered the first couple of episodes.                                                                      I’m a big fan of the “vomit draft”. I plan
This meant that I got paid and was able                                                                    out an episode, and then I start writing
to find an agent. My entry into the                                                                        and don’t stop until it’s finished. The
industry was such a gift – but it got                                                                      key is not to re-read a scene or edit
very difficult thereafter.                                                                                 dialogue: if you hit a brick wall, just
                                                                                                           write any crap and keep going. Once
Did the show get made?                                                                                     you write “The end”, shut down your
No, but no script is ever wasted. It                                                                       computer and walk away.
opened a lot of doors for me.                                                                                It’s only when you come back the
                                                                                                           following day that you allow yourself
What was the first TV show you wrote?                                                                      to read it and start editing. It forces you
Sky One’s Stella, which I co-wrote with                                                                    to finish a draft and, when you have
                                                                                           Karla Gowlett

Matthew. We loved working together                                                                         the whole thing, you can sculpt it.
but, early on in my career, I struggled to
get the industry to view me as an equal                                                                    What advice would you give to some-
                                               Kayleigh Llewellyn
partner. Matthew was the more experi-                                                                      one wanting to write?
enced of us and I had a job to convince                                                                    Watch a lot of TV and identify what
people I could do it by myself too.           and audiences recognise authenticity.                        you love and why. Read scripts of shows
  I knew I needed my own calling card,           The hardest part was juggling my                          that you love and see how the writer
so I wrote a short film, Oh-Be-Joyful. It     responsibilities to my family, because                       put it on the page.
screened at loads of festivals around the     it is not only my story to tell. I had a                       You don’t have to write autobiogra­
world and won awards, and it showed           few months of therapy in the run-up                          phical scripts, but audiences want a
that I could write by myself. Off the         to shooting the pilot because I was                          piece of your heart. Find the courage
back of that, I got hired for Casualty.       agonising over whether I should be                           to be vulnerable.
                                              doing it. But, while it was exposing and
Was that a good training ground?              frightening at times, I knew that the                        What attracted you to Killing Eve?
Massively so. And Casualty remains the        story would help other people – and                          It blends genres in a way that I love.
most difficult show I’ve written on.          that, in telling it, I would heal myself.                    And I’m also just a huge fan of the
Almost every story has been told before,      Writing In My Skin has been so cathartic                     show. Even now, one year into the job, I
so you have to be really inventive –          – it is the best therapy.                                    still get a thrill writing Villanelle’s name
with a tiny budget and lots of other                                                                       [Jodie Comer’s character] on a script.
constraints.                                  What are the best and worst parts of
  Learning your craft on a show such as       the job?                                                     What do you want to write about
that really sets you up well for a career     I love writing – I can’t imagine any other                   in future?
in this industry. It’s a baptism of fire in   job that would give me as much free-                         Issues that have affected me. I want to
the best kind of way.                         dom and joy. I make my own days and I                        raise awareness about domestic vio-
                                              get to collaborate with amazing people.                      lence, mental health and LGBTQ
In My Skin draws on your experience of           The worst, especially for people from                     [issues]. And pierce it all with some
caring for a mother with bipolar disor-       a working-class background, is that it’s                     comedy. n
der. Does this make it hard to write?         bloody hard and very expensive to
A writer needs to show unflinching            break in. I had a bursary from The Film                      Kayleigh Llewellyn was interviewed by
honesty, which takes bravery. It is           and TV Charity to keep me going –                            Matthew Bell. The writer is represented
frightening at first but it gets easier,      without its help, I probably would have                      by Casarotto Ramsay.

Television www.rts.org.uk May 2021                                                                                                                        9
We're all young adults now - May 2021 - Royal Television Society
Shows once aimed at                                     Sex Education

     under-25s are reaching
       beyond their target
      demographic, reports
         Harry Bennett

     O
                       n the day before Netflix
                       released the first series
                       of Sex Education, Jamie
                       Campbell, creative
                       director of the producer,
                       Eleven Film, recommen­
     ded the series to his friend’s 18-year-old
     daughter. As a high-school drama
     about the sexual misadventures of
     teenagers, Campbell assumed Sex Edu-
     cation would resonate with her. She
     agreed to call the next day to share her
     thoughts, but when she did, she said
     she hadn’t watched it.
        When she got home, her mother, who
     was in her late fifties, had already started
     watching. Given the subject matter, she
     said she’d prefer to watch it in a parent-­
     free zone.
        Campbell asked her if her mother
     had liked it: “She said, ‘The thing is, I
     got up the next day and my mum had
     stayed up until four in the morning to
     watch all the episodes.’”
        Sex Education is just one of many
     young-adult series that are striking a
     chord with audiences older than the
     generation they depict. In the recent
     past, Normal People, I May Destroy You, Feel
     Good, Ackley Bridge and Industry have all
     won audiences in their millions.
        The mainstream success of young-
     adult TV signals a change in viewing
     habits across all demographics. Argua­
     bly, it shows a growing sophistication
     among audiences, who increasingly
     discriminate more by quality than by
     genre. This has been matched by a

                                                                 Young adult
     change in programming across all
     channels to align with these new habits.
        It is a trend that can be traced, in
     part, to the rise of the streaming and
     catch-up services, where broad­­casters

                                                                    goes
     can promote what were once regarded
     as niche shows to help them break
     through to mass viewership.
        Netflix could reasonably claim to
     have been the prime mover in this

                                                                 mainstream
     paradigm shift. Unshackled from the
     linear schedule and the demands of
     advertisers, the streamer could afford
     to commission programmes for what,
     in the past, would have been niche
                                                    Netflix

     audiences, and without, say, a specific
     age group in mind.

10
“The process with Sex Education really                                                   adult drama Skins, which launched in
bore that out,” says Campbell. “Netflix        ‘IT HAS ALWAYS                               2007, with reinventing the genre and
was not looking for a show that would
cater to a particular demographic in a
                                               BEEN A MYTH THAT                             providing it with an authentic edge.
                                                                                              At the time, there was an abundance
strict way. The thing it was interested        YOU ONLY WATCH                               of young-adult series but, as the
in was executing the concept of the
show in as authored and free a way             PEOPLE OF YOUR                               show’s co-creator Bryan Elsley recalls,
                                                                                            “they were quite safe and anodyne”.
as possible.”                                  OWN AGE ON                                     Elsley says that it was his son, Skins
   The platform has, in fact, abandoned
demographics altogether in favour of           SCREEN’                                      co-writer Jamie Brittain, who first
                                                                                            alerted him to the gap in the market.
what Campbell describes as “taste                                                           “In all those shows, kids would have
communities” (groups of users sharing                                                       problems and they’d get worse and
similar viewing histories). Even then,         the series would bring in older viewers.     worse and worse and, eventually, they’d
these aggregations are only used to            Amazon Prime Video eventually secured        go to their mum or dad. So Jamie’s idea
drive users to new content.                    the rights and, Garvie notes, “it has done   was: what if your mum and dad’s idea
   With Sex Education, says Campbell,          exactly that”.                               of a solution is fucking stupid?”
Netflix did what it does for every series.       The times are changing, however,             Elsley hired a team combining TV
It put it out on the service indiscrimi­       and, as Garvie observes, “broadcasters       veterans and young newbies to ensure
nately at first, allowing time for data        are slowly weaning themselves off the        they could write authentically about
analysis to find the “communities” with        crack cocaine of a schedule. They can’t      the thornier (and hornier) side of teen­
which it resonated. Only once these            go cold turkey but, as they themselves       agehood. Sexuality, gender, mental
had been identified did the streamer
begin targeting, by positioning the
series on the Netflix homepages of
other members of those same “com­
munities” – be they a 58-year-old
mother or her 18-year-old daughter.
   Targeting is one thing, consumption
is another but, as Wayne Garvie, Presi­
dent of international production at
Sony Pictures Television, points out,
the bingeing enabled by streaming
services promotes experimentation.
Even if you don’t like the first episode
of a series, the second is only an auto­
play away – by which time you might
be hooked. “With traditional free-­
to-air TV, you’ve got to come back to

                                                                                                                                          Channel 4
the same place in a week’s time. It
doesn’t lend itself to trying out the
                                                Skins
esoteric and the eclectic,” he says.
   A case in point is Alex Rider, Sony
Pictures’ eight-part adaptation of             become digital channels, it’s going to       health, substance abuse – no issue was
Anthony Horowitz’s bestselling series          change absolutely the kind of choices        off limits, and the sixth formers at
of young-adult spy novels. Sony had            they make.”                                  Skins’ centre were left to their own
fully funded the project but, when the           Similarly, Campbell has noticed a          devices to tackle them.
company started selling the show,              “virtuous circle” at play in that, seeing      The result was a winning rejoinder
Garvie noted a problem – even though           the mainstream appeal of Sex Education       to the conventional young-adult fare
“everyone loved it”. What “became              on the streamers, linear broadcasters        of the time, as Skins removed the gloss
clear was that, if you were a linear           are “taking more of a chance on shows        and applied grit to the genre.
broadcaster, you couldn’t work out             that would otherwise be traditionally          Today’s young-adult shows invaria­
where it would sit in the schedule”.           ‘young adult’”.                              bly tackle tough themes and, in doing
   This is a serious issue for broadcasters,     Channel 4’s approach, says head of         so, can break through to mainstream
Garvie acknowledges, as “they are terri­       drama Caroline Hollick, is to commis­        audiences – provided that they are
fied of losing their core audience, which      sion series that, while they might have      marketed cleverly or algorithmically
is always older than you think”. But he        a younger focus or younger protago­          targeted.
remembers a “big lesson” he learnt             nists, their “storytelling has a sophisti­     Consider such recent shows as I May
during his time at the BBC: 20 years ago,      cation and its themes and emotions           Destroy You, The End of the F***ing World,
the most popular programme for young           have a universality to them”.                Normal People, Ackley Bridge and, of
audiences was EastEnders. “It has always         In so doing, Channel 4 can minimise        course, Sex Education. The stories are told
been a myth that you only watch people         the risk that Garvie referred to of losing   inclusively and the series are targeted
of your own age on screen.”                    the generally older-skewing core audi­       indiscriminately. Viewers young and old
   Alex Rider may be about an adolescent       ence of a broadcaster.                       are spoiled rotten, so is it any surprise
spy, but Sony’s research indicated that          Hollick credits Channel 4’s young          that so many of us are tuning in? n

Television www.rts.org.uk May 2021                                                                                                                11
Leader
              of the
               Pact

                                                                                                                           John McVay
 Pact

     W
                            hen, 20 years ago,                                               dynamic independent TV production
                            John McVay              Steve Clarke profiles                    sector in the world, worth around £3.3bn
                            became CEO of           Pact CEO John McVay                      annually to the British economy.
                            the producers’                                                      That McVay has accomplished all
                            lobby group Pact,        and discovers how                       this without many of the privileges
                            his first outing to
     the world of London TV types did not
                                                      he helped secure                       that most of his peers grew up with is
                                                                                             all the more remarkable. What, then, is
     go according to plan. Flying down                Treasury backing                       the knack to successful lobbying?
     from his native Edinburgh and travel-                                                      “Evidence and argument and under-
     ling to Soho via the Heathrow Express,           for last summer’s                      standing the situation the politicians
     the train caught fire and he was stuck
     on the line outside Paddington for two
                                                     Production Restart                      are in,” he says matter-of-factly during
                                                                                             a Zoom call from his north London
     hours. By the time he arrived at the                                                    home before taking another pull on his
     farewell party for his predecessor, he       Covid-secure studios and sets. At a        e-cigarette. “People assume I’ve done
     was conspicuously sober while his            stroke, this enabled the UK tele­vision    a law degree. I have no training. I’ve
     new colleagues were too merry to give        sector to restart filming after the pan-   picked up everything. I have a magpie
     him their proper attention.                  demic had shuttered much of the            mind. I assimilate things very quickly
        Two decades later, McVay is widely        industry.                                  and retain a lot of information and
     regarded as one of the most influential         In March, Pact received a Special       detail. This is very helpful when you
     media people in the capital. He was          Award at the RTS Programme Awards          are talking to politicians about detail.”
     made an OBE in 2019 for his services to      while the Broadcasting Press Guild            What he doesn’t say is that he clearly
     the creative industries, and famously        presented him with the Harvey Lee          has that rare ability of being able to get
     wore a kilt to his presentation at Buck-     Award, a prize for outstanding contri-     on with people from all kinds of back-
     ingham Palace.                               bution to broadcasting.                    grounds and to adapt to the ever-­
        This year, he has been recognised for        McVay’s achievements over two           evolving media agenda.
     his work in persuading the Treasury to       decades, the Production Restart initia-       Typically, he doesn’t miss a beat
     set up a £500m insurance fund for            tive aside, have helped pave the way       when I suggest that he has a chip on
     productions and for helping to create        for what is unquestionably the most        his shoulder. “Of course, I have. If I

12
didn’t have an attitude.… You can cut       post-punk band Visitors, even appearing
my head off and I’ll grow another one,      three times on Radio 1’s influential John
right? Years ago, someone said to me:       Peel Show and releasing several singles.
‘Aren’t you worried that you’ll never       A few years ago, an album was released
get a job at the BBC?’ I said, ‘No. It is   that compiled these various recordings;
never going to hire someone like me.’”      McVay played keyboards, rudimentary
   In the days when TV industry con-        saxophone and sang. He still keeps a
ferences took place physically, McVay’s     keyboard in his home office.
pushy presence would be an inevitable           The band, which played support on
part of the proceedings,                                        the same bill as such
as this imposing figure,
fond of acronyms, stood          ‘WE’LL                         luminaries as The
                                                                Clash and Cocteau
up to speak.
   To the outsider, what
                               ALWAYS BE                        Twins, led to McVay
                                                                developing contacts
he said might have              THERE TO                        on the local music
sounded arcane. Yet,
behind the raw, Scots
                               KICK YOUR                        scene, where he also
                                                                worked as a sound
swagger lies a deeply          SHINS AND                        engineer and pro-
effective operator, who
is a fearless advocate        WE’LL NEVER                       ducer and put on gigs.
                                                                  Making music vid-
for the 750 or so indies
that are on Pact’s books.
                                GO AWAY’                        eos inevitably led to
                                                                working on TV shows
He is proud of the fact                                         under the umbrella of
that, during last spring’s                                      the Edinburgh Film
lockdown, he refunded members half          and Television Workshop, an early
their subscription fees and gave free
membership to new companies for
                                            ­Channel 4 initiative backed by the
                                             then-powerful ACTT union.                    John McVay
six months.
   “We’re not always the most popular
                                                His freelance work came to an end
                                             in 1986, when he took a position run-        on… the BBC
people with broadcasters,” he admits.       ning a TV production training scheme
“As I recently said to [BBC Director-­      for underprivileged youngsters backed         ‘I suppose I get disappointed
General] Tim Davie, ‘Just remember,         by Edinburgh council. “We were taking         because the BBC is an amazing
we’ll always be there to kick your shins    kids who normally wouldn’t get in the         thing. It’s a really valuable asset that
and we’ll never go away.’”                  door at BBC Scotland and preparing            we created for our society and our
   Unambiguous communication was            them for a career in TV, be they want-        economy, and I get disappointed
one of the skills McVay learnt growing      ing to work as a camera operator, in          when it lets us down.… It should
up on a sink estate in Edinburgh. His       make-up or as a writer.                       be held to the highest standards
father was a painter and decorator too          “They were talented but they didn’t       because it is paid for by us. It repre-
fond of a drink, who left the family        know the right people.”                       sents us, so it should be about us.
home when McVay, the oldest of iden-            His skills as an organiser led to him         ‘At Pact, we will die in the ditch
tical twin boys, was 14.                    being appointed the founding director         for the licence fee but we won’t
   His mother had several jobs, includ-     of the Research Centre for ­Television        die in the ditch for the people who
ing as a hospital carer on the night        and Interactivity in Glasgow, then            spend the money.’
shift. McVay’s grandfa-                                        director of training and
ther, a postman who                                            education at Scottish
worked on the London-­           ‘THE BBC                      Screen and CEO of
                                                                                          On… politics
to-Edinburgh night
train, was influential in
                                 IS NEVER                      Scottish Broadcast and
                                                               Film Training. When
the future Pact CEO’s              GOING                       he was headhunted          ‘I’m a Blairite, with quite a num-
upbringing. “My gran-
dad used to say to me:            TO HIRE                      to apply for the job of
                                                               running Pact, he claims
                                                                                          ber of libertarian, free-market
                                                                                          principles.’
‘If you ever see an
opportunity, stick your
                                 SOMEONE                       he was considered “a
                                                               rank outsider”.
hand up whether you               LIKE ME’                       McVay was inter-
                                                                                          On… time off
know how to do it                                              viewed by nine people
or not.’”                                                      from Pact’s council,
   He left school – a local comprehen-       then chaired by the legendary Beryl          ‘I love fly fishing for trout or sea
sive – at 16 with barely any qualifica-      Vertue, one of Britain’s pioneering          trout and collecting designer
tions and began gigging with his             independent producers. “I think I was        ceramics. For reading, I particularly
brother, who grew up to be a success-        there to offer a bit of contrast to the      enjoy historical biographies and
ful tour manager. “For me, like many         other candidates.” But the outsider was      books such as Mary Beard’s SPQR
others, university wasn’t an option,”        now heading for the inside track.            and Max Hastings’s history of the
says McVay.                                     He and his young family upped             Vietnam war.’
   The pair performed together in the        sticks and moved from Edinburgh to �

Television www.rts.org.uk May 2021                                                                                                   13
� London. “Scotland is a lovely place         Pact, and it’s one of the reasons I’ve     insurance brokers and insurers, it
     but, essentially, it’s a village and I        stayed so long, is that independent        became clear that no one would
     wanted to play on a bigger stage.”            producers are some of the most             insure producers against an outbreak
        His first big win at Pact came in          determined, disruptive and entrepre-       of coronavirus.
     2002 and became law in the 2003               neurial people you’ll ever meet.”             By clever lobbying, Pact ensured
     Communications Act. The combined                He adds: “I remember saying to           that this was brought to the attention
     firepower of McVay and another Scot,          someone at the BBC, ‘Don’t ever think      of Rishi Sunak. At first, the Chancel-
     Pact’s then-Chair and CEO of Shed             you can out-think us.’ I have access to    lor’s team at the Treasury was unsym-
     Productions, Eileen Gallagher, had            several hundred of the brightest peo-      pathetic. “I remember a conversation
     persuaded politicians and policy              ple in the industry. All you’ve got is     with a senior Treasury advisor, who
               ­makers that indie producers        the same three strategy people who         said: ‘You bunch of luvvies, you never
                                  should finally   turn up tomorrow morning.”                 vote for us anyway. Is this really a
      McVay and his                                  If winning the ability for indies to     problem or are you just whingeing?’”
      band’s first EP,                                            keep their own rights was      Pact stressed that, without a state-
      Electric Heat                                                            arguably the   backed insurance scheme, the TV
                                                                                              marketplace could grind to a halt and
                                                                                              precipitate an acute shortage of con-
                                                                                              tent. “This is fundamental to the
                                                                                              entire broadcasting ecology, not just
                                                                                              my members’ businesses,” McVay told
                                                                                              Sunak’s aides. “In May last year, the
                                                                                              world was in meltdown – politicians
                                                                                              were firefighting,” he recalls. “The fact
                                                                                              that we even got a chance to speak to
                                                                                              them was a bloody miracle.”
                                                                                                 The talks dragged on as it emerged
                                                                                              that the Treasury would pay for a
                                                                                              high-level task force to examine the
                                                                                              problem. At the end of July, culture
                                                                                              secretary Oliver Dowden announced
                                                                                              the Production Restart insurance
                                                                                              initiative for film and TV production.
                                                                            single biggest    The scheme went live in October.
                                                                 achievement of McVay’s          McVay pays tribute to Sara Geater,
                                                   20 years at Pact, the achievements of      the All3Media COO and former Pact
                        be able to retain the      last spring and summer represented         Chair, and the other senior producers
     rights to the shows they made.                another milestone in the CEO’s jour-       who helped him lead the charge.
        For years, broadcasters had resisted       ney. With TV production held hostage          “We made it clear to the Treasury
     the move. Until then, Pact had been           by Covid-19, McVay and his colleagues      that this would be good for the pub-
     divided over whether to campaign              needed to think fast about how it          lic,” he emphasises. “We weren’t ask-
     for a larger production quota at broad-       could restart safely.                      ing for a bailout. We were asking for
     casters or to go all out for owning the         In early April, he circulated a paper    an indemnity fund that we might
     IP. Research commissioned at the time         written by Hakan Kousetta (who             need to use.… There was a return on
     by McVay suggested that the sector,           subsequently became Chair of Pact          investment because people would
     then worth £700m annually, with               last December), to stakeholders,           stop being furloughed.”
     average margins of around 3% to 4%,           including the BFI and broadcasters,           McVay is 61 this year but there is no
     was facing financial meltdown. This           pointing out that insurance was the        sign of him slowing down. He con-
     helped persuade Pact to campaign for          major problem preventing production        cedes that a succession plan at Pact
     rights ownership.                             from restarting. After meetings with       will need to be put in place. “There’ll
        The triumph led to Campaign                                                           come a point when young blood and
     describing Pact as “the most success-                                                    new thinking will be needed. I hope
     ful lobbying organisation in the UK”.
        How did he pull off this watershed
                                                      ‘DON’T EVER                             that’s not tomorrow but…”
                                                                                                 Broadcasters might not always be
     change? “It was a combination of the            THINK YOU CAN                            pleased to see him, but they both
     right people in government and hav-
     ing the right Chair and right CEO at
                                                      OUT-THINK…                              share a common aim: the continued
                                                                                              health of the UK’s world-class audio-
     Pact, plus the ITC. They deserve                   SEVERAL                               visual sector, vital to our cultural and
     credit and paid attention to these
     white, whingeing producers. [Culture             HUNDRED OF                              economic well-being.
                                                                                                 “I think we’ve played our part,” he
     secretary] Tessa Jowell was a cham-
     pion, so was David Puttnam and
                                                     THE BRIGHTEST                            reflects. “We’ve shown that, if British
                                                                                              creative entrepreneurs are given the
     [Labour peer] Alf Dubs.”                        PEOPLE IN THE                            opportunity and the right underpin-
        But how much credit should he
     take? “Some.… The great thing about
                                                       INDUSTRY’                              ning, they can take on the world.”
                                                                                                 A bit like John McVay. n

14
OUR FRIEND IN THE

               NORTH WEST
                                                         Cat Lewis

    M
                                ediaCity in              celebrates                                            corporation’s history, the target is to
                                Salford,
                                Greater Man-
                                                       MediaCity’s first                                       ensure that 60% of production will
                                                                                                               come from the nations and regions.
                                chester, began         decade as a UK                                          Therefore, says KPMG, by 2027-28
                                its rapid
                                expansion
                                                       production hub                                          the BBC will have spent cumulatively
                                                                                                               £700m more outside of London.
                                into a world-­                                                                    This will generate an estimated
    leading TV production centre 10 years                                                                      additional economic benefit of more
    ago, when BBC staff moved in soon                                                                          than £850m. But it’s not just about
    after Dock 10 launched its new stu-                                                                        money and jobs, it’s also about how
    dios and post-production business.                                                                         the BBC can increase its ratings and
       Back in 2007, when Salford City                                                                         relevance by better reflecting the
    Council and the Peel Group won their                                                                       country as a whole.
    joint bid to house the BBC’s new                                                                              I’ve never understood why impor-
    northern base, I received a call from a                                                                    tant programmes such as Radio 4’s
    very animated Felicity Goodey, the                                                                         Today and BBC Two’s Newsnight are
    main visionary behind the project.                                                                         always produced in, and broadcast
       With great passion, she told me how                                                                     from, London. So it is fantastic to hear
    MediaCity’s piazza would be bigger                                                                         that many editions of these shows will
                                                                                            Nine Lives Media

    than Trafalgar Square and would                                                                            now be hosted from around the UK.
    become a tourist destination. Felicity’s                                                                      However, to ensure proper repre­
    interest in Salford’s derelict docks and                                                                   sentation, it’s equally important that
    the Manchester Ship Canal began in                                                                         these programmes have members of
    the 1980s, when she was the BBC’s                                                                          their production teams living in the
    business correspondent for the                                                                             nations and regions. Now we are all
    regional news show North West Tonight.       and not just in London. Everyone                              used to working remotely, surely this
    She was right on both counts.                hopes Channel 4’s new bases in                                is a great way to ensure such shows
       This once downtrodden area,               Leeds, Bristol and Glasgow will mir-                          have less of a “Westminster agenda”
    where A Taste of Honey was famously          ror the success of the BBC’s move to                          and are more in touch with audiences?
    filmed, attracts visitors from across        MediaCity – and help the Govern-                                 Plans by Tim Davie and Charlotte
    the country. Its size has been integral      ment’s “levelling up” agenda.                                 Moore for a long-running drama
    to its success.                                 Having major TV production bases                           series based in the north are also
       The BBC employs around 3,000 peo-         in different cities also provides routes                      exciting. Hopefully, it will have more
    ple on this vast, 80-hectare site, but its   into the industry for people from                             appeal to viewers by capturing the
    move to Salford as a founder partner         diverse backgrounds. Enabling such                            comedy, optimism and warmth of
    in MediaCity has resulted in another         voices to be heard helps unify the UK                         Coronation Street, rather than the anx-
    4,000 jobs being created. In its recent      by ensuring the programmes we pro-                            ious gloom of EastEnders.
    report on the impact of the BBC on           duce properly represent and engage                               It’s been really exciting to watch
    the UK economy, KPMG says employ-            our viewers.                                                  more jobs, more representation and
    ment in the digital and creative sector         This is increasingly important                             more creativity happening here in
    in Salford jumped by 142% between            when we are competing with global                             MediaCity over the past 10 years.
    2010 and 2019, while the number of           media giants such as Netflix, Amazon                             Happy 10th anniversary. Let’s hope
    digital and creative businesses shot         and Disney. BBC Director-General                              the licence fee continues to be used to
    up by 70%.                                   Tim Davie recently confirmed that he                          secure and build on its success. n
       As every TV viewer in the UK pays         is doing even more than his prede-
    the licence fee, it is vital that the BBC    cessors in delivering to the whole of                         Cat Lewis is CEO of Nine Lives Media
    creates jobs across the whole country        the UK. For the first time in the                             and a former Chair of RTS North West.

Television www.rts.org.uk May 2021                                                                                                                        15
Channel 4

                                                                                                                                 It’s a Sin

                         Hidden figures
                            A high-powered RTS panel hears how Barb is poised to
                            publish regular audience figures for streaming services

             A
                          fter years of refusal by   required to share top-line viewing data     streaming data could increase under-
                          the global streaming       for UK shows with Ofcom and domes-          standing of audience behaviour,
                          companies to share         tic broadcasters, so that the full reach    including the relationship between live
                          their viewing data,        of PSB content can be assessed.             and on-demand viewing. It’s a Sin pre-
                          new light will soon be        At a recent RTS lunchtime event,         miered on Channel 4 on 22 January
                          shed on the perfor-        “Hidden figures: Understanding TV           this year and all five episodes were
         mance of Netflix, Amazon and Disney+        audiences in the on-demand age”,            immediately available on All 4.
         – and PSB streaming services such as        Barb’s Chief Executive, Justin Samp-           The Barb chief said that 4 million
         All 4 and BBC iPlayer – by the industry     son, unveiled previously unreported         people watched episode 5 before it
         ratings body Barb.                          figures for the fourth series of The        aired in Channel 4’s live linear sched-
            From the late summer, Barb expects       Crown. He revealed that 3.7 million peo-    ule on 19 February. Far fewer – nearly
         to publish regular viewing figures for      ple watched episode 1 of the Netflix        900,000 – watched the episode live,
         SVoD services on the same basis as          series during the first seven days it was   while another 1.4 million watched in
         those for broadcast television. This will   available. Moreover, “episodes 9 and 10     the four weeks following transmission.
         allow meaningful comparisons to be          were watched by around 1.4m people,            The data also revealed that just under
         made for the first time.                    which points to just under 40% of its       90% of the series’ pre-broadcast audi-
            The move comes as the Digital, Cul-      viewers getting through the whole           ence watched on a TV set, with the
         ture, Media and Sport Committee of          series in seven days”.                      balance split between PCs, tablets and
         the House of Commons has recom-                Sampson also used insights from          smartphones. Sampson added: “Not
         mended that the streamers should be         Channel 4’s It’s a Sin to show how          surprisingly, the live audience was

16
almost entirely on the TV set, and just     the piece, you get the average audience      or the BBC, but went to Netflix and it
under 10% of the post-broadcast audi-       for VoD, which you can look at in            surprised us all by being such a big
ence watched on a PC, tablet or             aggregate with linear, and that gives a      success. I know that Anne Mensah
smartphone.”                                proper understanding of the scale of         [vice-president of original series at
   He said this showed the value of         viewing, rather than simply taking a         Net­flix] would like more shows like
broadcasters collaborating with Barb.       very shiny, sexy big number for VoD.”        that – and Justin’s information made
It was much more challenging with the         Lucy Bristowe, Sky Media’s director        me think that mainstream now
streaming companies, many of which          of insight and research, said: “At Sky, we   [includes] Netflix and Amazon.”
were reluctant to share information. But    have a lot of our own data and down-            Sampson’s final slide showed the
he revealed that Barb was now in talks      load information and audience infor-         weekly reach of the four biggest
with two major streamers over possible      mation but it’s quite hard to get into the   streaming services, going back to the
collaboration, having been firmly           real demographics – who’s actually in        beginning of August. He said seasonal
rebuffed by Amazon a year or so ago.        front of the screen watching that piece      factors were at play — viewing was
   “In 2017, we had an enquiry from
Amazon about the possibility of meas-
uring audiences of The Grand Tour,” he
said. “Our answer was yes — with its
co-operation — and we highlighted
that, as an industry currency, the num-
bers would be published to all our
subscribers. On that bombshell, the
trail went cold.
   “In light of this challenge, Barb set
out to measure audiences for Amazon
and other SVoD services with or with-
out their involvement. And we’re now
on the verge of going live with our
solutions, as seen in that sneak pre-
view of our figures for The Crown.
   “We are in the final stages of due

                                                                                                                                     Netflix
diligence, prior to the launch later on
                                             The Crown
in the summer, and we’d be delighted
for the streamers to have the collabo-
rative relationship with us that we         of content – and that’s what the Barb        typically higher in the winter than the
have with the broadcasters.”                technology does very well for us.            summer — and the lockdown from
   Sampson noted that Netflix had been         “A great recent example was Your          6 January would also have had an effect.
helpful with technical information when     Honor on Sky Atlantic. From the Barb            “Having started this period with a
Barb began to attach viewing meters         data, we could see the viewing grow-         weekly reach of just over 25%, Netflix
to the wi-fi routers in some of its         ing as we pre-TX-ed it and then keep         topped 30% during November, when
5,000 panel homes (traditionally, these     growing, and we could layer on the           The Crown launched,” he said. “During
have always been attached to the TV set).   Barb data to see who those people            March, it was achieving a weekly reach
   And, while he wouldn’t “give a run-      were in terms of demographics, and           of around one-third of all [people] aged
ning commentary” on his talks with the      [in what other ways] they watched.           four and above.
streamers, he said a third company was      While big data is fantastic, Barb gives         “We can see how YouTube is watched
about to start a conversation with Barb.    us a fuller picture of what is going on.”    on a TV set by around one in five people,
   Speaking in the same RTS session,           Wayne Garvie, President of interna-       although we know — not shown on this
Sarah Rose, chief operating and com-        tional production for Sony Pictures          chart — that YouTube generates much
mercial officer, UK, for Channel 5’s        Television, said the figure which stood      larger audiences on smartphones, tab-
owner, ViacomCBS Networks Interna-          out for him in Sampson’s presentation        lets and PCs than any broadcaster or
tional, welcomed Barb’s new research        was the viewing for The Crown, produced      SVoD services.
as a “game changer” that would reduce       by Left Bank Pictures, which is owned           “For Amazon Prime Video, the eye is
confusion and misunderstanding.             by Sony.                                     drawn to two spikes in its audience
   “It’s the easiest mistake to make           He said: “On a platform that is in        last December. These both coincided
but a number of commissioners have          about half UK households of free-to-air      with Premier League match days when
made it over the years,” she said. “You     [viewers], it can now reach free-to-air      Amazon had the rights to live-stream
look at the Barb statistics for linear      numbers. And if you look at The Crown        all the games.”
viewing and then look at the number         audience and a BBC One audience, they           Hidden figures no more. n
of streams for VoD and add them             are probably really similar, so that, to
together. But you can’t do that, because    me, says that Netflix is mainstream.         Report by Torin Douglas. ‘Hidden figures:
the number of streams is just the              “That has an impact on the question       Understanding TV audiences in the
stream-starts, which could be people        of when you sell a show, and where           on-demand age’ was an RTS event held
sampling something and either not           do you sell it? We had a taste of this       on 20 April. It was chaired by Variety
liking it or getting interrupted.           recently with a show called Behind Her       international editor Manori Ravindran.
   “Now that Barb is measuring across       Eyes, which could have played on ITV         The producer was Steve Clarke.

Television www.rts.org.uk May 2021                                                                                                        17
Leonie Elliott (left) as
                                                                                                             Lucille Anderson and Helen
                                                                                                               George as Trixie Franklin

                                                                                                                                              BBC
                     A social history
                      that delivers
                    The creator and three of the cast of Call the Midwife discuss
                      the secrets of the BBC drama’s extraordinary longevity

‘I
               can’t believe it’s been 10 years,”   reflecting the evolving society around         The three actors on the panel –
               said Helen George, who plays         them.                                       George, Jenny Agutter, who stars as
               Nurse Trixie Franklin in Call           Its longevity was the topic of discus-   Sister Julienne, and Leonie Elliott, who
               the Midwife. “It’s been a fantas-    sion at the RTS event “Comfort and          plays Lucille Anderson – each presen­
               tic ride, from not knowing if it     challenge: celebrating 10 years of Call     ted a clip that, in their view, encapsu-
               was going to be more than six        the Midwife”.                               lated the spirit of Call the Midwife.
     episodes to here – 10 years later.”               The secret of its success, according        Demonstrating her point, George’s
       Rare is the TV drama that makes it           to George, was that, while it was origi-    clip was from the finale of the last
     to its tenth series. But, since the pro-       nally based on the memoirs of Jennifer      series, in which Trixie makes an impas-
     gramme detailing the ever-eventful             Worth, the show’s creator and writer,       sioned plea to keep Nonnatus House in
     happenings at the nursing convent of           Heidi Thomas, continued to have “this       public service by reading out the names
     Nonnatus House first appeared on               magnificent way of reflecting what’s        of 117 women who it had helped.
     15 January 2012, it has become a               going on… politically and medically            “It seems so relevant today to list
     Sunday-­evening staple.                        back to Nonnatus House in the 1960s.        those names, when, on the anniversary
       The series offers a glimpse of yester-       It makes us all realise that we’re going    of Covid, names were listed in exactly
     year London via the microcosm of               around in circles slightly, and that        the same way. This was filmed way
     nurses, nuns and soon-to-be mums,              things sometimes progress, but some-        before Covid, but Heidi has this sixth
     with their values and impositions              times they don’t.”                          sense to be able to predict,” said George.

18
“And the symbolic nature of that          Agutter’s clip was Chummy (played by            training as a cervical cytology nurse
unity of nurses who are sat opposite         Miranda Hart) painting her mother’s             – cervical screening was introduced in
a bench of suited men felt a relevant        nails with care and love. “It’s such a          Britain in the 1960s on a voluntary and
parallel to the Government and the           simple moment and that’s what’s                 experimental basis. “As we go forward
NHS at the moment. It’s an ongoing           extraordinary,” she explained.                  into series 11, I would like to tell a story
conversation, which I don’t think has           For Leonie Elliott, playing Lucille          where cervical cancer is diagnosed.
had an end since Clement Attlee              Anderson gave her the opportunity to            We haven’t done that yet, but we set
started the NHS all those years ago.”        represent the Windrush generation               the seeds for that almost two years
   Set in Poplar during the late 1950s       within Britain’s medical community              ago,” said Thomas.
and early 1960s, Call the Midwife hasn’t     – no pressure, then.                               Thomas’s immense reservoir of rich
shied away from emotive and divisive            “That [representation] was impor-            stories is arguably another key reason
topics in its depiction of women’s           tant. One of my favourite moments is            for Call the Midwife’s enduring success.
health, the slow advance of society,         when Lucille finds her church,” she             When it comes to uncovering these,
and life and death. The pill, abortion,      said. “It was an experience that my             “I’m looking for stories that grab you
teen pregnancy, romance and religion         grandad and a lot of my mum’s cous-             in the heart or the throat or the stom-
have all been examined.                      ins had – they were christened in               ach, not the brain,” she said. “It’s
   The thalidomide scandal is a case in      living rooms and they would have                something that surprises me. Some-
point, and was the subject of Thomas’        services in the living room.                    thing that angers me. Something that
chosen clip. In the 1950s, the drug was         “It’s important for anyone to find           will make me weep or simply educate
released without being tested properly       their community, but it felt extra spe-         me on something I did not know.
on pregnant women and used as a              cial because it spoke to how my family             “Once I have been grabbed by a story,
treatment for morning sickness.              found their community when they                 I look at ways of fleshing it out. By the
   But it caused defects and fatalities in   came to England.”                               time we get to script stage, we consult
an estimated 10,000 newborns world-             Elliott’s chosen clip depicted Luci-         with experts on any medical story.”
wide before campaigners began ques-          lle’s friendship with the elderly Miss             With season 10 launched last month,
tioning the drug’s impact. Call the          Millgrove. “It speaks to the nature of          and three further series in the pipeline,
Midwife introduced a storyline involv-       our show, having so many generations.           we can be assured that the stories told
ing thalidomide at the end of the            And also, for me, Caribbean culture is            will continue to be uncompromising.
fourth series and continued it beyond.       very much about respecting your                         “With Call the Midwife, there has
   Covering it “made me realise the          elders and having a good rela-                             never been a story too bold
power of Call the Midwife, and also the      tionship with them,” she said.                               or too dark or just too out
responsibility,” said Thomas, giving an         The rich stories of these                                   there for me to pitch,”
insight into the thinking behind her         evolving relationships, their                                    said Thomas. “What Call
writing of the story.                        nuances and the subtle                                             the Midwife has given
   “The thalidomide community have           reflection of society                                                me, which not every
an informal saying: ‘Nothing about us        around them is aided by                                              writer can say they
without us’, and, once it became             the show’s longevity.                                               get in their career, is a
known in the press that we were going        Over the years, certain                                               home. A home is
to cover this story, we were contacted       arcs have slowly come                                                    where you are
from many directions, and we really          to the fore while oth-                                                    safe. A home is
made a point of hearing those voices.        ers fade into the                                                           where you can
   “Because we are a popular drama,          background as they                                                          do bold things.
we could not only reach a large audi-        resolve themselves.                                                          When you
ence, create conversations and pro-             “We have the                                                               have a com-
voke memory with this story, but we          luxury of a slow                                                               pany like
were able to do something no docu-           burn,” said                                                                     ours,
mentary could do and go behind the           Thomas. “That                                                                     there’s
delivery-room door. That was a privi-        might be Luci-                                                                    nowhere
lege and a responsibility that I didn’t      lle’s romance                                                                     you’re
want to shirk.”                              with Cyril, it                                                                    scared
   Given the influence of Call the Mid-      might be Trixie’s                                                                to go.” n
wife, which regularly draws eight mil-       alcoholism – like
lion viewers, Jenny Agutter suggested        many people who                                                          Report by Shilpa
the topic of cystic fibrosis to Thomas.      struggle with addic-                                                  Ganatra. ‘Comfort
It was a subject close to Agutter’s heart    tion, she has had                                                     and challenge:
as the genetic condition runs in her         peaks and troughs                                                      celebrating 10 years
family.                                      and periods of sta-                                                    of Call the Mid-
   The awareness that the programme          bility. We deal in                                                      wife’ was held
brought was significant: “After the          drama not melo-                                                         on 22 March, and
episode was shown, the Cystic Fibrosis       drama, so every­                                                        chaired by Erica
Trust had more hits on its website than      thing has to be                                                         Wagner. The event
it had ever had,” Agutter said.              earnt.”                                                                 was produced
   The show isn’t only about the big            An upcoming                                                          jointly by the RTS
                                                                       Jenny Agutter as Sister Julienne
                                                                                                                                             BBC

topics, but the little moments, too.         example is Trixie                                                       and IJPR.

Television www.rts.org.uk May 2021                                                                                                             19
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