VOTE YES FOR THE 'BID' - A BID To Do More - For The GOOD of All of Us - In support of the Central Park Henderson Business Improvement District ...
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VOTE YES
FOR THE ‘BID’
A BID To Do More – For The GOOD of All of Us
In support of the Central Park Henderson
Business Improvement District
Central Park Henderson Business Association Inc.
CONTENTS PAGE MESSAGE FROM THE CPHBA CHAIRMAN
MESSAGE FROM THE CHAIR 3 Central Park Henderson Business
RETAILERS – WHAT’S IN IT FOR ME? 4
Association – Empowering better
business.
PROFESSIONALS – WHAT’S IN IT FOR ME? 5 One definition of a Business Improvement District (BID), is
COMMERCIAL – WHAT’S IN IT FOR ME? 5 a community of local business thinking and working to the
future, collaboratively. It is a future-proofed, self-funded &
2020 – 21 STRATEGIES AND GOALS 6 business led association, that we as business and property
2020 – 21 WHAT’S IN IT FOR ME 7 owners, together with management, can make a difference
within our own boundary/precinct.
YOUR QUESTIONS ANSWERED - FAQ’S 8
The ‘BID’ programme is committed to develop a
FAQ’S CONT + BID MAP 9 local business environment. Currently, 48 Business
DRAFT 2020/2021 BUDGET 10 Improvement District (BID) Partnership Programmes
operate across the Auckland region, representing over
HAVE YOUR SAY – YOUR VOTE COUNTS 11 25,000 businesses.
WHAT DOES IT COST? 11 We are currently the only major business area in Auckland
not to have a BID.
CPHBA BOARD MEMBERS AND THE BUSINESS SECTORS THEY REPRESENT… We’re missing out.
KELVIN ARMSTRONG
A Central Park Henderson BID will be dedicated solely
to making it easier, safer and more profitable to run a
business in our local area. BIDs collaborate with Auckland Council and Local
Boards, but do not replicate services already provided by
Following the establishment of a BID to represent all
council. This can include activities such as promotion and
businesses in the Henderson / Lincoln Rd / Central Park
marketing of the area, business to business networking
/ The Concourse areas, our representation would cover
opportunities and business support, security and crime
approximately 1200 businesses and 1000 property
prevention, and advocacy to Council and CCO’s such as
owners, representing nearly two billion dollars in capital
Auckland Transport,
value commercial properties. Under the programme,
businesses vote collectively to invest in improvements to I encourage you to read the information in this booklet
enhance their local business environment. and attend one of our drop-in information sessions to
find out more. We are looking forward to continuing
A Business Improvement District is a partnership where
to develop and improve the services we offer to all
businesses in an defined geographical area contribute an
businesses using the BID model. Thanks in advance for
additional rate to fund a range of projects, programmes
your interest and support.
and services that benefit them collectively.
There is further information on our website at
A BID is used to carry out the activities and initiatives
www.cphb.org.nz
that businesses in the BID area want. It provides an
On the landing page, see top right for the dropdown.
opportunity to tackle projects that local businesses need,
want and agree to with the time, money and man-power
to get them done. In today’s fast-paced environment,
KELVIN ARMSTRONG,
a voluntary approach that relies on donations and the Chairman, Central Park Henderson
goodwill of a few businesses is simply not sustainable. Business Association.
Back row from left: Lawrence Ponniah; Ponniah Law (rep Law), Richard Tonga; WestCity Waitakere Centre Mgr (rep Retail),
Nicole Snook – CPHB accounts; NZ Performance Tuning (rep Software, Motoring-Agriculture, etc), Kelvin Armstrong – Board
Chair; KAAR Automotive (rep Motoring) Garry Bates; CPHB, Business Manager, Nick Thompson; BNZ Partner, Business -
Acquisition (rep Banking, Finance), Nick Simmons; Quest Henderson, Manager (rep Hospitality) Front from left: Lesa Davis;
Business owner, Nitrogenx (rep Commercial, Medical), Tim Livingstone; Treasurer; Consultant, UHY HN (rep Accounting)
2 www.cphb.org.nz/bid VOTE YES FOR THE ‘BID’ 3
WHAT’S IN IT FOR ME? PROFESSIONALS “Smith and Partners
Lawyers supports West
Run business-to-business networking and marketing
Aucklander’s voting for
events to enable the sharing of ideas and skills
a Henderson ‘BID’ so
RETAILERS Run education workshops on topics of interest to the
professional sector
that a fully professional
business improvement
“I think it can be easy
nhance safety and security for shoppers, business
E Provide opportunities to showcase services at specialist unit can be funded
and even tempting
clients and operators by introducing a nightly security workshops and presentations sustainably, the effect
during the current
patrol and establishing a CCTV network. of which will help grow
climate to find reasons ncourage local businesses to do more business with
E businesses that share
ttract more customers to our business area by
A not to contribute to each other
Smith and Partners vision for the West. To providing
continuing to advocate for street upgrades an initiative like the
Provide a unified voice for the professional sector to a high quality, safe environment to raise families, do
un and/or support events that bring more people into
R BID. However, as a
ensure Auckland Council listens, understands and business, and employ locally.”
Henderson business, I see the responds to your specific concerns and ideas Peter Smith - Smith and Partners
BID in Central Park
Increase the potential customer base by running area- Henderson will act as a Enhance safety and security for shoppers, business
and sector-based marketing programmes clients and operators by establishing a nightly security Increase the potential client base by running area and
powerful voice for the
patrol. sector-based marketing programmes
Champion the Central Park Henderson business area business community
and businesses through the publication of media and I believe that the BID’s existence is vital to help Attract more clients to the area through continued Work with Auckland Council to create a secure, safe and
articles and publications provide an environment in which business can thrive advocacy for the on-going central city street upgrades attractive commercial area
Provide a unified voice for the retail sector (and and prosper.”
sector sub-groups), to ensure Auckland Council and Jia Jie Mei (JJ), Muffin Break WestCity
Henderson Local Board listens, understands and
responds to your specific concerns and ideas
COMMERCIAL “We need a strong
lobby group; which
E
nable the sharing of ideas and skills through business
ncourage local businesses to do more business with
E Help protect premises from vandalism by continuing we’ve never had
networking
each other to advocate for security services introducing a nightly before, representing
W
orks on behalf of retailers to source group discounts security patrol. us to Council &
and savings their CCO’s, and to
Increase trade by providing business-to-business
W
ork with Auckland Council to create a secure, safe and government. We
networking and marketing opportunities
attractive commercial area. see the Association
Provide a unified voice for the commercial sector, to working hard, but they require our support - Let’s get
ensure Auckland Council listens and responds to your behind them for all our benefit”
specific concerns and ideas
Mat Botica;
Facilitate specialist workshops on topics of interest to Botica Timber & Plyman, The Concourse
the commercial sector
Investigates solutions to reduce compliance costs
Enable the sharing of ideas and skills through business
Attract more customers and clients by developing trade networking opportunities
marketing initiatives Facilitate access to training options and providers
Increase the potential client base by running area - and Work with Auckland Council to create a secure, safe and
sector-based marketing programmes attractive commercial area
4 www.cphb.org.nz/bid VOTE YES FOR THE ‘BID’ 5
2020 – 21 STRATEGIES AND GOALS 2020 – 21 WHAT’S IN IT FOR ME
Objective: One brand to market
To assist Central Park – Henderson – The Concourse, to be a great place to Support and encourage events that bring people to Henderson/Central Park
do business by delivering in four key strategic areas: showcasing the diverse range of businesses located within the BID
Advocate to enhance the area and local business Conduct networking events with guest speakers to provide networking
Activities that make doing business easier and safer and educational opportunities SHOP
Attract more member engagement and more businesses to the area Seek opportunities to promote the area, (gateway signage to the Business District) LOCAL
Accountability through all activities to gain enhanced engagement from local business and property owner members. Establish a ‘buy local’ programme aimed at providing tangible benefits/offers
to both businesses and the general public.
Further develop WEst magazine to promote the precinct, focused on business profiles and buy local, (Distribution,
Print, Content etc)
One voice for Advocacy & Representation
Develop a promotion video to showcase the BID business district.
Liaise with Auckland Council (AC) and other CCO’s on issues affecting the district and ensure CPHBA’s viewpoint is
Look to engaging a suitably qualified branding company to research, consult, and develop a new brand for
heard.
Henderson – Lincoln – Central Park – The Concourse. To promoting retailers, commercial, industrial, professional
Research, inform, and consult with members, and make submissions on relevant new Council and Local Board plans local goods and services
Keep members informed about AC plans for the development of the area and the implications of those plans.
Redevelop the website to ensure it meets the needs of the Association e.g. fully responsive and mobile compatible,
Maintain links with Local Boards, AC Councillors and Regional Government (MPs) business directory (listing for every business), fresh and fit for purpose.
Troubleshoot on behalf of members with AC on issues that impact on either groups or individual businesses.
Events, Membership communication and networking
One Strategy for Transport Produce a monthly email newsletter for members to keep them informed
of upcoming events, news and matters that affect them
CPH Business has an agreement in place with Auckland Transport (AT) to be the ‘Key Information Pathway’ between
AT, our members and the Community. – A.T. confirm they are “absolutely committed to the agreement we have”. Facilitate monthly ‘Business Showcase’ after five events to enable local companies the
opportunity to showcase their business/ product offerings and to allow members to network.
Continue to liaise with AT to understand and communicate to members the impacts of any transport projects,
especially the Lincoln Rd corridor upgrade.
Develop or partner with existing organisations to provide business to business opportunities for associated
businesses.
Encourage property owners to engage with the Association; provide support, advocacy, look to current statistics,
trends etc
One strategy for Crime Prevention
Develop a New Member’s kit, to be delivered to any new businesses in the area.
Work with Community Patrols NZ to liaise with CPHBA ‘BID’ Members. Establish a security
patrol to provide a physical security presence in the ‘BID’ district seven nights a week – patrol
tasked with vigilantly ‘keeping watch’ by general ‘drive-by checks’ within the retail, commercial One Strategy for Business development
& industrial areas. Investigate engaging a part-time crime prevention specialist to provide
support and advice to businesses on Crime Prevention Through Environmental Design
Provide support for businesses by connecting them to business assistance and useful sources of information
(CPTED) techniques to minimise crime, liaise with local Police and to follow-up on reports through events, publications and the website
from security patrols. Fund a retail strategy report to guide the Association on the existing business mix and opportunities for growth.
Partner with Police to develop a crime prevention toolkit targeted appropriately at both Work with local leasing companies, real estate agencies and other key stakeholders to develop a strategic leasing
employers and employees. plan to attract suitable tenants to complement the business mix.
Joint venture with the Local Board; CCTV in the BID area, monitoring & linking with One access/contact point to an established business community
emergency services, develop/progress ‘any’ current services
Focus to bridge the gap between the untapped potential of young people and the business challenge of finding and
Report Graffiti for same day removal by Auckland Council keeping the best talent.
Work with Police and Social Agencies to expedient the removal of troublesome youth and
beggars from areas of concern i.e. Henderson main street.
6 www.cphb.org.nz/bid VOTE YES FOR THE ‘BID’ 7
What is the proposed BID area?
The proposed BID area is shown in the map below.
YOUR QUESTIONS ANSWERED
What am I voting for? Who can vote?
As your commercial property or business is located within The Eligible Voters List is made up of commercial property
the shaded area on the map below, we are seeking your owners and commercial tenants within the proposed BID
support for your interests to be represented under a area (see map). The Eligible Voters List is based on the
Central Park Henderson Business Improvement District principle of one business entity – one vote; that is one
(BID) programme. person – one vote. This means that all parties who will
benefit from being part of the BID have the opportunity
This programme will be delivered by the Central Park
to vote.
Henderson Business Association and funded using a
targeted rate levied on all commercial zoned properties If you are a commercial property owner or a legitimate
within the Business Improvement District boundaries. business operating within the boundary you are able to
vote on the introduction of the Business Improvement
District model.
What can the money be used for?
The targeted rate funds will be ring-fenced; used only to
deliver a set of measured and monitored activities that are
When is the vote being held?
voted on by businesses within the BID zone. BID activities The ballot will be held in March 2020, from March 2 to
and projects do not and cannot replace those services March 27th.
statutorily provided by public sector agencies, such as
Council, NZTA or Police.
How many votes are needed for the ballot
The BID receives 100 per cent of the revenue from BID
to be successful?
targeted rate which is collected by Council on behalf of the
association. Council does not take any of the BID rate and The BID policy, overseen by Auckland Council, includes two
does not charge a fee for this service. minimum voting criteria.
The business association will continue to apply to Council There must be a minimum voter turnout of 25 per cent.
for additional funds to pay for public events designed to Of those voters, a 51 per cent majority in favour of the
encourage residents and visitors into the central city, in BID going ahead is required to make the change
line-with Council’s vibrancy vision.
8 www.cphb.org.nz/bid VOTE YES FOR THE ‘BID’ 9
DRAFT 2020/2021 BUDGET HAVE YOUR SAY – YOUR VOTE COUNTS
A strength of Business Improvement Districts is their ability to leverage additional funding. The Board can decide to In late February, all eligible voters will receive, by post, a voting form with details on how to cast a vote on-line or by post.
supplement its base revenue, by seeking extra funding through grants, donations, and sponsorship for specific projects.
The voting period commences 2nd March 2020 and closes midday 27th March 2020.
To give you an idea of how the BID money could be spent if a BID is established, we’ve proposed the attached budget. It
This ballot is conducted by Independent Election Services Ltd
will be up to local businesses and the new Committee to confirm what they want to do, and how much they want to spend.
The results of the ballot will be announced on Monday 30th March.
EXPENDITURE If you have any questions about the proposed BID and voting process please contact any of the following people:
Kelvin Armstrong (Chairman of the Central Park Henderson Business Association) for enquires about Central Park
Advocacy & representative submissions $25,000 Henderson Business Association; phone 09 3948200 or email kelvin@kaar.co.nz
or
Transport Programme $25,000
Claire Siddens (BID Growth Specialist, Auckland Council) for enquiries about Auckland Council BID policy; phone 09
Crime Prevention Programme 890 8380 or email Claire.siddens@aucklandcouncil.govt.nz
$90,000
Better security, CCTV, Patrols, Vehicle safety or
Marketing & promotion Judith Ofsoske (Independent Election Services) for enquiries about the voting process; phone 09 973 5212 or email
$25,000 judith@electionservices.co.nz
Printed materials, Business Directory, signage
Branding / website development
Upgraded website,database, internet, social media
$20,000
WHAT DOES IT COST?
Event Expenses
$20,000 Workings calculated on a total BID targeted rate budget of $500,000.
Committee meetings & AGM, Sponsorships, seminars
• Levied on commercially rated properties
Membership, communication & networking
$110,000 • Shared amongst tenants of a property
“Strong business
Magazine, Networking meetings, Business forums, speakers
• A Fixed rate of $250 per property + small % on equals strong
Business development & retail strategy capital value (multiply by 0.00015252) communities. The
$30,000
Business development initiatives, workshops, training • 85% of properties will pay less than $450 per annum BID is going to give
(less if there are multiple tenants) us ONE VOICE for
Youth Employment $40,000 business. Henderson
Example: A property CV of $1,000,000 is the only precinct
Operating Expenditure - Personnel incl contractors $195,000 $250 flat fee + ($1,000,000 x 0.00015252) in Auckland that
= $402.52 per annum doesn’t have a
Administration / internal costs (including office) $50,000 BID, it puts us at a
CV BID Rate
huge disadvantage
$250,000 $288 per annum ($72 per quarter)
because we are one
Total Expenses $630,000 $500,000 $326 per annum ($82 per quarter) of the fastest growing areas in the region. This is only
$1,000,000 $403 per annum ($101 per quarter) going to mean positive things for all of us. Back the BID
INCOME $2,000,000 $555 per annum ($72 per quarter) for Henderson / Central Park – It’s a no brainer!!”
$3,500,000 $784 per annum ($134 per quarter) Nicole Snook, NZ Performance Tuning
CPHBA BID Targeted Rate $500,000
Rates are approximate
External Grants $25,000
Additional income including sponsorship, advertising $105,000
Total Income $630,000
10 www.cphb.org.nz/bid VOTE YES FOR THE ‘BID’ 11
A BID to Do More -
for The GOOD of All of Us
Central Park • Henderson • Lincoln • The Concourse
In support of the Central Park Henderson
Business Improvement District
www.cphb.org.nz/bid
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