VMworld 2018 US SPONSORSHIP AND EXHIBIT PROSPECTUS - MANDALAY BAY HOTEL & CONVENTION CENTER | LAS VEGAS
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VMworld 2018 US SPONSORSHIP AND EXHIBIT PROSPECTUS MANDALAY BAY HOTEL & CONVENTION CENTER | LAS VEGAS VMworld Conference | August 26 – 30 Solutions Exchange | August 26 – 29 CONFIDENTIAL ©2017 VMware Inc. All Rights Reserved NOVEMBER 20, 2017
VMworld 2017 US Statistics 17+ 230+ Industries 5 Days Exhibitors 20,000+ Attendees 800+ Sessions 100+ 688M Social Impressions US and Europe Combined Countries 2
VMworld 2017 US Demographics Geographies Industries Company Size Job Roles New Attendees 88% North America 24% High Tech 26% 1,000 - 4,999 18% Engineer 43% New Attendees 6% Asia Pacific 13% Manufacturing, 24% 5,000 - 24,999 15% Manager 57% Past Attendees Services, Retail 3% Europe, Middle & Wholesale 20% 25,000+ 13% Systems East & Africa Administrator 12% Banking, Finance 15% 100 - 499 11% Director 3% Latin America & Insurance 10% 500 - 999 11% Architect 10% Government 5% >100 5% C-Level 10% Healthcare, Life Sciences & Pharma 3
VMworld 2018 US AGENDA-AT-A-GLANCE* Thursday, August 23 through Sunday, August 26** - Move-in (date determined by sponsorship level) Sunday, August 26 - Sponsor Meeting Rooms Open - Evening Welcome Reception in Solutions Exchange Monday, August 27 - Solutions Exchange - Hands-on Labs, Breakout Sessions & General Sessions - Sponsor Meeting Rooms Open Tuesday, August 28 - Solutions Exchange - Hands-on Labs, Breakout Sessions & General Sessions - Sponsor Meeting Rooms Open Wednesday, August 29 - Solutions Exchange - Hands-on Labs & Breakout Sessions - Sponsor Meeting Rooms Open - VMworld Party Thursday, August 30 - Hands-on Labs, Breakout Sessions & General Sessions * Dates and times subject to change. See vmworld.com for most up-to-date information. 4 ** Dates subject to change. Exact move-in days are to be determined based on level of sponsorship, and can be found in the ERC.
VMworld 2018 US SPONSORSHIP BENEFITS August 26 - 30, 2018 We offer sponsorship packages, with exhibit space included, as well as exhibit-only SPONSORSHIPS EXHIBIT-ONLY packages. Sponsorship packages include the standard benefits listed below and can PLATINUM GOLD SILVER NEW INNOVATOR*** EXHIBITOR be customized with options listed on page 6. Please see page 6 for exhibit-only packages. Limited Availability Limited Availability Limited Availability Limited Availability Limited Availability $230,000 $150,000 $95,000 $15,000 See Page 6 SPEAKING (CAN BE SUBSTITUTED FOR AN OPTION LISTED ON PAGE 6) 60-Minute Breakout Session(s)* 2 1 20-Minute Solutions Exchange Theater Presentation* 1 INFLUENCE Leads from Sponsored Session(s)** Yes Yes Yes Breakout Session(s) or Theater Presentation Advertised in Content Catalog & Schedule Builder Yes Yes Yes PRESS & ANALYST Press List (Contact Name & Company) Available 2 Weeks Prior to the Event Yes Yes Yes Yes SPACE Exhibit Space in Prime Booth Location 30' x 30' 20' x 30' 20' x 20' Kiosk Build-Out 10' x 10' Meeting Room Sunday–Wednesday in Solutions Exchange (Seats 4) 1 1 1 Day Use of Build-Out 10' x 20' Boardroom in the Solutions Exchange (Seats 8) Yes Lead Retrieval Devices 3 2 1 $200 PER ENGAGE PASSES SQUARE Full Conference Passes 18 12 8 1 FOOT Booth Staff Passes 54 36 24 3 Expo Only Passes 18 12 8 2 See page 6 Speaker Passes (Only if Speaking Option is Chosen) 4 2 for VMworld Party Passes 10 6 4 2 packages $100-Off Discount for Full Conference Passes 40 30 20 5 PRE-CONFERENCE PROMOTION Pre-Conference Exposure in Email Communication* ** Logo and Message Name on Pre-Registered Attendee Emails** Yes Name, Logo, Company Description & Hyperlink on VMworld.com 100 Words 80 Words 60 Words Display Ad on VMworld.com Sponsor & Exhibitor Listing Page Yes Weekly Attendee Report with Job Title & Company Name (Starting 8 Weeks Out) Yes Yes Yes PROMOTE ONSITE & BEYOND PROMOTION Logo & Acknowledgement in General Session Yes Logo on Dedicated & Conference Signage Yes Yes Yes Video Screen Exposure (No Audio) 30 Second 20 Second Collateral - 1 Digital Item for Conference App OR 1 Item for Conference Backpack Yes Mobile App Listing: Name, Booth Location, Logo, Company Description & Hyperlink Yes Yes Yes Yes Passport to Prizes with Daily Raffle Yes 5 * Content must be reviewed and approved by the VMworld Content Team. ** For opt-in attendees only. *** This level is available only to first-time VMworld participants that employ fewer than 250 people and have an applicable product that has been on the market for less than two years.
VMworld 2018 US SPONSORSHIP OPTIONS & August 26 - 30, 2018 EXHIBIT-ONLY PACKAGES SPONSORSHIP OPTIONS Sponsors can substitute the benefits listed under the speaking category on page 5 for one of the below options. NON-SPEAKING OPTIONS (CHOOSE A, B OR C) PLATINUM GOLD SILVER A. Additional Exhibit Space 300 Square Feet 200 Square Feet B. Additional Meeting Space in the Solutions Exchange Build-Out Boardroom (Seats 12) AND 2 Additional 10' x 10' Build-Out 1 Additional 10' x 10' Build-Out Meeting Meeting Rooms (Seats 4) Room (Seats 4) Sunday-Wednesday Sunday-Wednesday C. Additional Branding Opportunities 2 Single-Sided Banners OR Co-Sponsor of VMworld Column Wrap (One Side) 1 Double-Sided Banner in Welcome Reception High-Traffic Area EXHIBIT-ONLY PACKAGES If your company is interested in exhibition space only, VMworld 2018 US offers that opportunity. You can create a stand-alone presence or add square footage onto your existing sponsorship booth. • Plan your exact space by paying for only the amount of footage that meets your goals • With prices at $200 per square foot, the option is scalable to the needs of your company • For every 100 square feet of space that you purchase, your company will receive 2 Full Conference Passes, 6 Booth Staff Passes and 2 Expo Only Passes 30' x 30' 20' x 30' 20' x 20' 10' x 20' 10' x 10' EXHIBIT-ONLY PACKAGES $180,000 $120,000 $80,000 $40,000 $20,000 Exhibit Space 900 Square Feet 600 Square Feet 400 Square Feet 200 Square Feet 100 Square Feet Full Conference Passes 18 12 8 4 2 Booth Staff Passes 54 36 24 12 6 Expo Only Passes 18 12 8 4 2 VMworld Party Passes 7 6 5 2 2 Logo on VMworld.com Yes Yes Yes Yes Yes Mobile App Listing: Name, Booth Location, Logo, Company Description & Hyperlink Yes Yes Yes Yes Yes SPONSORSHIP SALES SHANA McMAHON BETHANY PORRAZZO For sponsorship and exhibit opportunities, please contact: smcmahon@nthdegree.com bporrazzo@nthdegree.com +1-617-807-6011 +1-617-848-8765 6 Companies A-M Companies N-Z
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