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Media-Documentation 2023 contents | themes | formats | prices | contact
vision
Nr. 3/ Mai 2021
Europe Businessmagazin für Breitband, IPTV, Kabel und Satellit
Mit Internationalem
Supplement zur | Helltec Engineering AG:
ANGA COM Ihr Partner für Glasfasernetze
| ropa: Vertrieb ist | WISI: Medienversorgungs- | Starke Verbindung: DOCSIS
Partnerschaft für Erfolg lösung für Deutschlandradio und Remote-CCAP
© Okea -
Fotolia
Magazine for Digital Infrastructures
Fiber Optic | Cable | Satellite | IPTV
www.cablevision-europe.de
Content and Target Group | Topics and dates Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Cable!Vision Europe – the business magazine for broadband, vance for the housing industry, network operators and technicans
IPTV, cable, fiber and satellite for household networks with a broadband or satellite connection.
Cable!Vision Europe reports on technical trends in the digi- The latest news can be found at www.cablevision-europe.de as
tal cable-, fiber-, broadband and satellite market, analyzes the well as in the form of a free weekly online newsletter to which
competition and provides an ongoing overview of developments interested parties can subscribe.
affecting companies, programs, legal aspects and media policy. A magazine for decision-makers in the world of digital
The German-language versions of the magazine are targeted at
Cable!Vision Europe is the specialist journal covering broadband
Germany, Austria and Switzerland.
cable and satellite communications for network operators, con-
It is published six times a year, including an English-language sup- tent providers, components suppliers, service providers and the
plement in the run-up to ANGA COM targeted at an international housing industry. Published bi-monthly, it reaches over 5,000
market. A further supplement entitled Smart Home/Building tracks decision-makers, purchasers and technicians.
trends, technical developments and products which are of rele-
Recipient analysis Recipient structure %
Cable network operator/ 71
With a circulation of 5,800 copies, Cable!Vision Europe is sent to decision- satellite/broadband/urban
makers in broadband cable and satellite communications via subscription and networks/utilities
through controlled circulation
Housing companies 12
Recipients (by country) TV companies 7
German edition Consultants 4
Germany 4,230 Playout centers, service 1
Austria/Switzerland 1,570
Technology/hardware and 2
International edition (English) software
Eastern Europe, Scandinavia, Others (regulators/investors/ 3
Benelux 1,902 legal advisors)
100
Content and Target Group | Topics and dates Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Publication cycle:
DIN A4; 6 times p.a. (once a year incl. english supplement; two times a year incl. topic-home reports)
Topics + Dates
No. Date of Topics Closing date for Closing date for
Publication advertising printing material
1/2023 20.02.2023 State-sponsered broadband expansion 16.01.2023 03.02.2023
projects
Mobile radio
Active and passive network technology
Broadband expansion projects
Focus Topic
Smart Building: Solutions and technology for
the NE4 and 5
2/2023 03.04.2023 Sustainability 27.02.2023 17.03.2023
Measurement technology, monitoring,
network planning
Active and passive network technology
Broadband expansion projects
Focus Topic
Regional focus: State of Lower Saxony,
Hamburg, Bremen
Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Themen + Termine
No. Date of Topics Closing date Closing date for
Publication for advertising printing material
3/2023 15.05.2023 TV trends: Broadcast, IPTV, platforms 11.04.2023 26.04.2023
Satellite technology
Active and passive network technology
Broadband expansion projects
Focus Topic
Trends and innovations for ANGA COM
Special Edition
English language Edition for ANGA COM
4/2023 11.08.2023 Public utilities and digital infrastructures 03.07.2023 20.07.2023
Active and passive network technology
Broadband expansion projects
Focus Topic
Country focus: Austria
Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Themen + Termine
No. Date of Topics Closing date Closing date for
Publication for advertising printing material
5/2023 23.10.2023 Active and passive network technology 18.09.2023 06.10.2023
Broadband expansion projects
Focus Topic
Country focus: Switzerland
Smart Building: Solutions and technology for
the NE4 and 5
6/2023 08.12.2023 Measurement technology, monitoring, 04.11.2023 23.11.2023
network planning
Active and passive network technology
Broadband expansion projects
Focus Topic
Regional focus: State of Brandenburg, Berlin
Smart City Solutions
Advertising – prices, sizes, discounts Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Border trim format + 3-5 mm bleed at each outside edge Type area Special sizes inserts on request
1/1 page 1/2 page 1/2 page 1/3 page 1/3 page 1/1 page 1/2 page 1/2 page 1/3 page 1/3 page
landscape portrait landscape portrait landscape portrait landscape portrait
210 x 297 mm 210 x 143 mm 107 x 297 mm 210 x 103 mm 75 x 297 mm 175 x 247 mm 175 x 128 mm 87 x 247 mm 175 x 87 mm 55 x 247 mm
Job offers Advertorials
1/1 page
2/1 page
1/4 page
Special size on request landscape
175 x 65 mm
1/1 page 1/2 page 1/2 page 1/3 page 1/4 page
landscape portrait landscape portrait
175 x 247 mm 175 x 128 mm 87 x 247 mm 175 x 87 mm 65 x 147 mm
Printing material Loose or bound inserts/stickers Delivery address for inserts Contact
High resolution pdf file (stored for are possible up to A4 Lehmann Offsetdruck GmbH Fon +49 6201 9860001
pre-press) or complete eps file with Gutenbergring 39 marketing@cablevision-europe.de
enclosed text or data carrier (each Special sizes and inserts on request 22848 Norderstedt
with a reliable colour proof) Phone: +49 40 3085800-0
Delivery note:
„Cable!Vision Europe“
Advertising – prices, sizes, discounts Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Advertising rates No. 11, valid from January 2023 (prices in euros)
Size Price Type area Border trim format
landscape portrait landscape portrait
1/1 page 3.950,- 175 mm x 247 mm 175 mm x 247 mm 210 mm x 297 mm 210 mm x 297 mm
1/2 page 2.650,- 175 mm x 128 mm 87 mm x 247 mm 210 mm x 143 mm 107 mm x 297 mm
1/3 page 2.350,- 175 mm x 87 mm 55 mm x 247 mm 210 mm x 103 mm 75 mm x 297 mm
1/4 page 1.950,- 175 mm x 65 mm – 210 mm x 82 mm –
Cover page 4.450,- – – 210 mm x 297 mm 210 mm x 297 mm
Front page promotion 6.550,- – – – –
Price list for job vacancies No. 4, valid from 1 January 2023 (prices in euros) Discounts
with purchase within one year
Size Price Type area
Volume discount
landscape portrait
2 pages 5%
1/1 page 2.750,-- 175 mm x 247 mm 175 mm x 247 mm
4 pages 10%
1/2 page 1.850,- 175 mm x 128 mm 87 mm x 247 mm
6 pages 15 %
1/3 page 1.550,- 175 mm x 87 mm –
No discounts available for job vacancies
1/4 page 1.350,- – 45 mm x 247 mm
Guide-entry (price in euros): 500,- per entry Advertorials (price in euros)
(700 characters incl. spaces + adress + logo)
size price Conditions of payment
6 Issues
1/1 page 2.450,- After publication, net.
2.400,- Subject to VAT at the applicable
2/1 page 3.850,- rate
Special size on requestOnline-advertising Homepage Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Our performance online (Sep. 2021 – Sep. 2022)
Visits per month Ø 2.791 page impressions per month Ø 4.221 (the figures are based on etracker web analysis))
Online-advertising Homepage - rates No. 10, valid from January 2023 (prices in euros)
Advertising Position Specification/Placement Size Price per week
Super-Banner Above head, rollover all sites 960x100px Euro 1.100,-
Top-Banner/Billboard Above Top News as well as on all editorial subpages 630x100px Euro 900,-
Home page, pulled through above two news, best
possible placement
Booking at specific place/position = 10 per cent
XL-Banner 630x60px Euro 700,-
price surcharge
Booking with overheight up to a maximum of 80 px
possible = 10 per cent price surcharge
Home page, centrally above two news, best possible
placement
Banner 300x60px Euro 390,-
Booking with overheight up to a maximum of 80 px
possible = 10 per cent price surchargeOnline-advertising Homepage Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Advertising Position Specification/Placement Format Price per week
Best possible sidebar (right frame)
Sidebar is visible on all editorial subpages
Banner 300x60px Euro 600,-
Booking with overheight up to a maximum of 80 px
possible = 10 per cent price surcharge
Skyscraper Right side outer, rollover all sites 160x600px Euro 1.030,-
Homepage, best possible placement in editorial
environment
Sticky-Ad oder Halfpage-Ad 300x424px Euro 950,-
Booking at a specific place/position: 10 per cent
price surcharge
Best possible sidebar (right frame)
Sticky-Ad oder Halfpage-Ad 300x424px Euro 1.050,-
Sidebar is visible on all editorial subpagesOnline-advertising Homepage Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Advertising Position Specification/Placement Size Price per
week
Homepage, best possible placement in editorial
environment 200 characters
Text ad + logo/image Euro 1.050,-
Booking at a specific place/position: 10 per cent maximum
price surcharge
Consisting of a skyscraper on the right and left side
Wallpaper Euro 2100,-
and a super banner
Consisting of a skyscraper on the right side and a
Hockeystick Euro 2.050,-
super banner
Discounts for purchase within one year
From 4 weekly placements onwards 5% From 20 weekly placements onwards 15 %
From 10 weekly placements onwards 10 % From 30 weekly placements onwards 20 %
Intermediary commission: 15 %
Technical formats:
All advertising material for the homepage can be delivered as gif, jpg, png or html. Data delivery no later than 2 working days before the start of the place-
ment. Other special advertising formats available on request.Newsletter Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Our performance (Updated 30/10/2022)
Headbanner 750 newsletter subscribers
468 x 60 px
Frequency: Once a week
Online-advertising Newsletter
Banner (price-list No. 15, valid from 1. January 2023, price in euro zzgl. USt.)
468 x 60 px Newsletter Size (pixel) Price per week
Advertorial Advertorial max. 8 lines 70 330,-
max. 8 lines Advertorial + Logo characters each 500,-
70 characters each Banner 468 x 60 485,-
Headbanner 468 x 60 600,-
Content-Ad 300 x 250 1.100,-
Advertorial with logo
max. 8 lines discounts with purchase within one year
70 characters each 4 circuits 5%
10 circuits 10 %
20 circuits 15 %
30 circuits 20 %
Commission: 15 %
Content-Ad
300 x 250 px
Technical formats:
All promotional material for the website can be delivered as GIF, JPG, Flash or
HTML. Data delivery at least 2 working days prior to placement. Other special
advertising formats available on request.Online guide and schedule entry Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Online guide Events
The Cable!Vision Europe Guide presents your portfolio in a parti- You can enter your seminars and workshops on relevant industry
cularly attractive way: decision-makers, technicians and purchasers topics in our event overview.
from the broadband cable and satellite communications sector as
“Basic” package
well as network operators, content providers, component suppliers,
n Free publication of event
service providers and the housing industry can see your services at
nE ntry showing the organiser/provider with the name, date and
a glance. The showroom complete with project, application and
location of the event directly in the form
product examples highlights your most important services.
n Review by the publisher
The entry includes n Activation one month before the start of the event
Company profile with contact details, logo, up to five images
“Basic+” package
and/or a video in MP4 format, YouTube or Vimeo and a personal
n Attract added attention to events in the 3-month online package
photo. The logo is displayed alternately on the cablevision-europe.
nU pgrade of the basic online entry to up to 1,500 characters of
de landing page.
text plus banner and/or logo
Price for 12 months: EUR 2,400 n Activation up to three months before the event
n Additional flash dispatch to all newsletter subscribers
Available at a price of EUR 240.00Contact | publishing details Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Your contacts Publisher
Advertising sales services
Silke Reyher-Timmann Editor/Publisher: Peter Strahlendorf Phone +49 40 609009- 0
Phone +49 40 609009-54, Fax -55 New Business Verlag GmbH & Co. KG Internet www.newbusinessverlag.de
anzeigen@new-business.de Nebendahlstraße 16, 22041 Hamburg E-Mail verlag@new-business.de
(Postfach 70 12 45, 22012 Hamburg)
Product management
Anja Kruse-Anyaegbu
Phone +49 40 609009-95 Publication cycle Printing method
kruse@new-business.de 6 times p.a. (once a year incl. engl. supplement; sheet-fed offset, coloured advertisement
two times a year incl. with topic-home reports) based on European scale
Sales marketing 18th year
Birgit Jessen Printing material
Phone +49 40 609009-62, Fax -66 Circulation High-resolution pdf file (stored for pre-
jessen@new-business.de 5.800 press) or complete eps file with enclosed
text or data carrier (each with a reliable
Bank account colour proof)
Hamburger Sparkasse
IBAN: DE74200505501217131323 Conditions of payment
BIC/SWIFT: HASPDEHHXXX After publication net.
Commerzbank
IBAN: DE07200400000482282100 Not including VAT at the applicable rate
BIC/SWIFT: COBADEFFXXXStandard Terms Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
Standard Terms and Conditions of Business for advertisements and advertising supplements in newspapers and magazines
1. For the purposes of these Standard Terms and Conditions of Business, the term “advertising booking” shall Customer may demand a discount or rescind the contract. Claims for damages as a result of a breach of
be defined as the contract for the publication of one or more advertisements placed by an advertiser or other an obligation despite performance, fault in conclusion of a contract and liability for torts shall be excluded,
party for the purposes of distribution in a printed document. it being agreed that this shall also apply to bookings placed over the telephone; claims for damages for
impossibility and default shall be confined to compensation for foreseeable loss and the consideration rende-
2. For the avoidance of doubt, advertisements shall be published within one year of the contract being signed.
red for publication of the advertisement or supplement in question. This shall not apply to willful misconduct
If the contract provides for multiple individual advertisements to be published, the booking shall be executed
and gross negligence on the part of the Publisher, its statutory representative and its servants. This shall not
within one year of the date on which the first advertisement is published provided that such first advertisement
prejudice the Publisher’s liability for loss caused by the absence of guaranteed characteristics. In commercial
is published within the period specified in Sentence 1.
business relations, the Publisher shall not be liable for gross negligence on the part of its servants; in all other
3. Upon the contract being signed, the Customer may have further advertisements published beyond the num- cases, liability towards commercial entities for gross negligence shall be limited to the foreseeable loss up to
ber referred to in the booking within the agreed period or the period referred to in No. 2. a maximum equaling the consideration rendered for the publication of the advertisement. Any complaints shall
4. If the advertising booking is not fulfilled for reasons beyond the Publisher’s control, the Customer shall be submitted within four weeks of receipt of the invoice and sample copy, it being agreed that this shall not
reimburse the Publisher for the difference between the discount actually received and the discount to which it apply to invisible faults.
is entitled for the actual number of advertisements published, it being agreed that this shall not prejudice any 11. Proofs shall be provided only at the Customer’s express wish. The Customer shall be responsible for any
other legal remedies which may be available. There shall be no right to claim reimbursement if failure to fulfil errors or omission in the returned proofs. The Publisher shall incorporate all corrections of which it is notified
the advertising booking is due to force majeure occurring within the Publisher’s sphere of risk. within the period specified when it sends the proofs to the Customer.
5. For the purposes of calculating the quantities sold, text-millimeter lines shall be converted into advertising- 12. In the absence of any particular preferences with respect to size, the calculation shall be based on the
millimeters in accordance with the price. actual print height customary for the type of advertisement in question.
6. Bookings for advertising and advertising supplements which are expressly to be published solely in certain 13. Except where the Customer remits payment in advance, the invoice shall be due for payment immediately,
volumes, issues or positions within the publication must reach the Publisher in sufficient time to ensure that however no later than 14 days after publication of the advertisement. In the absence of any agreement to the
the Customer can be notified before the copy closing date if the booking cannot be fulfilled in this manner. contrary concerning the payment period or except where payment in advance has been agreed, the invoice
Classified advertisements placed under the applicable heading notwithstanding the absence of any express shall be payable within the period which is specified in the price list and which shall commence on the date
agreement to this effect. on which the invoice is received. Any discounts for early payment shall be granted in accordance with the
7. Text section advertisements shall be any advertisements bordered by editorial copy on at least three sides terms specified in the price list.
and not by other advertisements. Advertisements which are not readily identifiable as such on account of 14. Interest and collection costs shall be charged in the event of default or deferment of payment. In the event
their editorial appearance shall be duly designated by the Publisher through the inclusion of the word “Ad- of default, the Publisher may defer continued fulfilment of the current booking pending receipt of payment
vertisement”. and request payment in advance for the remaining advertisements. If there are any justified doubts as to the
8. The Publisher reserves the right to reject advertising bookings - including individual advertisements under the Customer’s solvency, the Publisher may make publication of any further advertisements contingent upon receipt
contract - and supplements on account of the content, origin and technical form in the light of the Publisher’s of advance payment of the amount owed and settlement of all outstanding invoice amounts regardless of any
uniform and objectively justified principles if the content is in breach of statutory provisions or administrative prior agreement concerning the payment period.
rules or the Publisher cannot be reasonably expected to publish the advertisement in question. This shall also 15. On request, the Publisher shall enclose with the invoice a copy of the advertisement. Depending on
apply to bookings placed with the Publisher’s offices, agencies or representatives. Bookings for supplements the type and scope of the advertisement booking, extracts from the advertisement, sample pages or entire
shall not be binding on the Publisher until it has received and approved a sample of the supplement in question. sample issues shall be supplied. If it is no longer possible for a copy of the advertisement to be obtained, the
Supplements whose format or design are liable to lead the reader to assume that they form part of the newspa- Publisher shall instead provide legally binding confirmation that the advertisement has been duly published
per or magazine or which contain third-party advertising shall not be accepted. In this case, the Publisher shall and distributed.
notify the Customer without delay.
16. The cost of preparing the printing material and drawings ordered and any substantial changes to the
9. The Customer shall be responsible for ensuring that the advertising copy, error-free printing materials or sup- originally finalized versions which are requested by or fall within the responsibility of the Customer shall be
plements are submitted in good time. The Publisher shall immediately request replacements for printing materials for its account.
which are visibly unsuitable or damaged. The Publisher undertakes to achieve the printing quality customary 17. In the case of a booking for multiple advertisements, the Customer may claim a lower price in the event of
for the publication in question to the extent that this can be achieved with the printing materials provided. any reduction in circulation if the total average for the year in which the first advertisement is published drops
10. If the advertisement in its printed form is illegible, incorrect or incomplete either in part of in full, the Custo- below the average circulation specified in the price list or elsewhere or - if no circulation is quoted - the average
mer shall be entitled to demand a discount or a replacement advertisement free of any imperfections, however number of copies sold (or the average number of copies actually distributed in the case of specialist journals)
only to the extent that the purpose of the advertisement has been adversely affected. If the Publisher fails to for the previous calendar year. A reduction in circulation shall be deemed to constitute a breach giving rise to
do this within a reasonable period set for it or if the replacement advertisement still exhibits imperfections, the the right to claim a lower price only if the reduction is 20% in the case of a circulation of up to 50,000 copies,Europe
vision
I N T E R N AT I O N A L
Magazine for Digital Infrastructures
Fiber Optic – Cable – Satellite – IPTV
15% in the case of a circulation of up to 100,000 copies, 10% in the case of a circulation up to 500,000 catalogues and parcels shall not be forwarded or accepted. However, an exception may be made to this rule
copies or 5% in the case of a circulation over 500,000 copies. Otherwise, price reductions on bookings shall provided that the Customer agrees to pay the resultant costs/fees.
be excluded if the Publisher informs the Customer of the reduction in circulation with sufficient warning as to
19. The printing material shall only be returned at the Customer’s express request. If the Publisher voluntarily
allow the Customer to cancel the booking before the advertisement is published by the Publisher.
retains the advertising material, it shall do so for a maximum of three months.
18. In the case of box-number advertisements, the Publisher shall apply reasonable care in storing the offers
20. Credits and backcharges for discounts shall not take effect until the end of the advertising year.
and releasing them to the Customer in good time. Registered and express letters received in response to
box-number advertisements shall be forwarded only by normal mail. Responses to box-number advertisements 21. Placement confirmations shall be non-binding and may be subject to modification for technical reasons.
shall be held for four weeks. Any letters not collected during this period shall be destroyed. The Publisher shall The Publisher shall not be held liable in such cases.
return any valuable documents without any obligation to do so. In accordance with the terms of an individual 22. The place of fulfillment shall be Hamburg. Any disputes shall be referred to the competent courts of law
contract, the Publisher may be authorized as a representative to open such offers in lieu and on behalf of the of the City of Hamburg.
Customers. Letters exceeding the customary DIN A4 format (weight of 50g) as well as merchandise, books,Publishing program New Business Verlag
Nr. 7 / Juli 2022
new
Nr. 2 / Juni-Juli 2022
6 DAS MAGAZIN FÜR MARKENFÜHRUNG
markenartikel
Jahrgang 17 powered by Healthcare Marketing
11 business 2022
14.3.22 Das Magazin für Kommunikation und Medien
Healthcare Marketing
Das Fachmagazin für Gesundheitsmarken
Dental Marketing
Das Fachmagazin für Dental-Marken
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Display-Werbung
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M@rke
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Rasmus Giese,
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United Internet Media
Medical
Foto: Martin Kroll
Zukunft des Digitalmarketings TranslaTion
Foto: viperagp - AdobeStock.com
TV-WERBEMARKT DATENSCHUTZ
BVDW KREATIV-RANKING
2021 stiegen die TV-Spendings
wieder an. Einen wesentlichen Serviceplan/Plan.net verweist
Jentis-Co-CEO Thomas Tauchner
zeigt Wege auf, wie der Einsatz
Die Sprache als Schlüssel zur Community
Anteil daran hatte die die Konkurrenz zum dritten Mal von Google Analytics künftig Emotional Branding: Transformation: Die Marke Oetinger Verlag: Bedürfnisse
Healthcare-Branche in Folge auf die Plätze rechtskonform gelingen kann
Gefühlvolle Markenführung als Change-Treiber der Zielgruppe kennen
The magazine for The magazine for The decision-magazine The magazine for dental The magazine for
communication and media brand management for pharmaceutical marketing marketing content marketing
www.new-business.de www.markenartikel-magazin.de www.healthcaremarketing.eu www.dentalmarketing-magazin.de www.cp-monitor.de
Nr. 4/22 www.publicmarketing.eu
Nr. 03 / September 2022
transfer
68. Jahrgang
public marketing M
W
Zeitschrift für Kommunikation und Markenmanagement
Schwerpunkt Perspektiven der digitalen Transformation
M
KI in der Kommunikation
und im Markenmanagement
Bürgernähe als Warum wir nicht nur von Künstli-
Der Werbemarkt in Bewegung
Forcierter Digitalshift im Bewegtbildwerbemarkt durch Corona
neuer Maßstab
cher Intelligenz sprechen sollten
Ein differenzierter Blick ist notwendig Christian Zabel, Technische Hochschule Köln
Frank Lobigs, Technische Universität Dortmund
Ethik im Umgang mit KI
Explainable AI als Herausforderung
Optimierungspotentiale bei komplexen Fernsehproduktionen
KI-basierte Ökosysteme
Die nächste Disruption in Eine Methodik zur Optimierung im Zeichen der digitalen Transformation
W
Wirtschaft und Marketing
Christiane Janusch, Zweites Deutsches Fernsehen
KI und Markenstimme
KI als Zuhörer, Sender und Gesprächs-
partner zur Stärkung der Markenstimme Standpunkte zur staatlichen Medienförderung
Christian-Mathias Wellbrock: Konzepte zur Förderung des Journalismus
KI-gestützte Chatbots in der
Kundenkommunikation Thomas Breyer-Mayländer: Vom Zeitungsverlag zum subventionierten Medienhaus?
Ergebnisse einer Online-Befragung Paul Murschetz: Warum Deutschland staatliche Presseförderung braucht
Stefan Graeser: Filmförderung in Deutschland – weiterhin ein Erfolgsmodell?
In der Rubrik Praxisstudien
Global Entertainment & Media Outlook 2021–2025
Eine Analyse von PricewaterhouseCoopers
Die Verwendung des Begriffs
„Wissenschaftlichkeit“ in der Praxis
Deutsche
Anstoß einer Diskussion zwischen Forschung und Praxis
Werbewissenschaftliche
Gesellschaft e.V.
DWG ISSN: 1436-798-X
The magazine for Journal of Advertising, Journal of Media Connecting Creative
communication in Communications and Management and Professionals
public sector Brand Management Communication Economics
www.publicmarketing.eu www.transfer-zeitschrift.net www.medienwirtschaft-online.de www.redbox.de
New Business Verlag GmbH & Co. KG, Nebendahlstraße 16, 22041 Hamburg (Postfach 70 12 45, 22012 Hamburg)
Fon +49 40 609009-0, Fax +49 40 609009-15, Internet www.newbusinessverlag.de, E-Mail verlag@new-business.deYou can also read
