2019 Advertising Daily Hive

2019

WHO WE ARE...
Since 2008, we’ve been connecting millennials to their
communities through trusted content that speaks to their
unique mindset, passions, and interests. With a nationwide
reach in key urban markets such as Toronto, Vancouver,
Calgary, and Montreal, Daily Hive is reaching more people
across Canada than ever before.

We pride ourselves in having become branded content experts over
                                                                           IN-HOUSE INFLUENCER AGENCY
the years. We know our audience – what they want, what they like,
and what they engage with. In fact, that’s exactly why we’ve created
our Daily Hive Channels – Dished, Urbanized, Grow, Mapped, Video
– so that we could deliver specific subsets of our audience with even
more of the specialized content they’re craving.

Thanks to our amazing in-house creative and production capabilities
(Colony Digital), as well as the recent addition of our influencer
                                                                            IN-HOUSE CREATIVE AGENCY
agency (ID Agency), Daily Hive stands apart when it comes to all levels
of custom content curation.

                                                                          ...A ONE STOP SHOP

DAILY HIVE IS ONE OF CANADA’S LARGEST DIGITAL-ONLY PUBLICATIONS.

DAILY HIVE’S REACH                  OUR SOCIAL MEDIA PRESENCE

    + 4 MILLION UNIQUE READERS        + 899.4 K FACEBOOK FOLLOWERS
    + 14 MILLION PAGE VIEWS           + 832 K INSTAGRAM FOLLOWERS
    2.51 MINUTE AVG. TIME ON PAGE     + 600.4 K TWITTER FOLLOWERS
    + 2 MILLION VIDEO VIEWS
    + 87 K NEWSLETTER SUBSCRIBERS

OUR AUDIENCE
                                        Daily Hive’s audience is mainly comprised of young professionals and
                                        tech-savvy millennials who consider us a go-to platform for latest local
                                                           news as well as lifestyle content.

    10%       55%     20%      15%

 57% FEMALE            43% MALE
 80K AVG. HOUSEHOLD INCOME
       70% OF WEB TRAFFIC COMES FROM MOBILE

OUR CONTENT
Our dynamic, nationwide Editorial team works alongside our
dedicated in-house branded content team to deliver the most
engaging content within very various content verticals.

We gathered writers, editors, creators, and videographers who
have been very involved and active in the different scenes behind
our numerous verticals. Making sure we have access to the most
original, trending, and up-to-date content.

OUR CHANNELS
Our exclusive channels provide added insight to the most savvy of Daily Hive readers, those who are deeply interested
in a specific area of focus. Through surveys, interactions, and engagement, we have recognized and created verticals for
our audience to turn to whenever the need the most in depth coverage avaialble on their favorite subject. Each channel
comes complete with their own social media platforms, dedicated writers, and social team.

DISHED                                                                          MAPPED
All things edible and drinkable.                                                All things travel & tourism.

GROW                                               URBANIZED                                              VIDEO
Educate about the Cannabis industry,               Everything real estate, interior design,               All things people, plates, and places.
from business, medical and recreational            and lifestyle related.
standpoints.

CONTENT OPPORTUNITIES
Our sponsored content solutions are distributed through an online editorial ecosystem that is unmatched in the Canadian media
industry. We make sure to create unique custom content that is optimized to maximize on reach and engagement with our network
while reflecting your core values and messaging.

                                                                      HYPERTARGETING
                      Use our audience amplification opportunities to hypertarget your content to a certain demographic, in a
                                                    certain geographical region with specific interests.

          CUSTOM ARTICLES / VIDEOS                                ‘SUPPORTED BY’ SERIES                                     DEDICATED E-BLAST
    Work closely with our branded content                   Leverage our strong existing content                Build a dedicated e-blast with the help of
    team to create unique inspiring article/              series in our different sections and place              the Daily Hive team and have it sent to
     video pieces helping to promote your                          your branding around it.                            our thousands of subscribers.
               products or services.

SOCIAL MEDIA                                                                 SOCIAL IS OUR GAME
  OPPORTUNITIES
Combine our social marketing team’s expertise and the Daily Hives audience
to produce engaging content, promote products, services, contests, events,
and more on all our social platforms.
Align your campaign with the Daily Hive tone, voice and imagery in order
to make sure that you directly benefit from the very best engagement from
our readers.
Actively grow your social media following through appropriate tagging,
brand mentions, or inclusion of campaign hashtags.

• Instagram posts / videos

• Instagram stories with a swipe-up link to specific landing
 pages / articles

• Facebook posts / videos

• Facebook Live

• Tweets

DISPLAY ADVERTISING
MOBILE & DESKTOP ADVERTISING
City Takeover                 Rich Media Units

Homepage Takeover             In-Content Videos

Section Takeover              Newsletter Banner

Channel Targeting

   RESPONSIVE   DESIGNS FOR       OPTIMIZED FOR
   SOLUTIONS    ALL SCREENS        VIEWABILITY

PROGRAMMATIC DIRECT

      AUTOMATIC GUARANTEE                       PRIVATE MARKETPLACE                      CONTEXTUAL TARGETING
 Access our highest quality inventory    Access Daily Hive inventory with auction   Cities: Vancouver, Calgary, Montreal,
                                                                                                  Toronto
  Align your KPI’S with sponsorships,              and preferred deals
                                                                                     Sections: Food, News, Events, Real
 audience targeting and creative units   Target by platform, device, format, etc.
                                                                                      Estate, Sports, Lifestyle, Travel,
Combine Daily Hive and advertiser data   Access contextual and audience data in           Cannabis, Arts & Culture
                                                      custom deals

COLONY DIGITAL
CREATIVE PRODUCTIONS ABILITIES

Colony Digital, a division of Daily Hive, is a full service, in-house
creative agency which creates strategic and visually stunning video
content. From concept to execution, we work with a range of different
projects and budgets, creating viral content that engages millions.

SERVICES OFFERED
• Creative Writing / Storyboarding / Script Development

• Turnkey Video Production abilities

• Photography

• Web Development

• Social Media Management

• Sound Design

• Motion Graphics

ID AGENCY
INFLUENCER NETWORK
Daily Hive has been building online & offline connections with influencers
for years. As content creators, we share the same visions of impacting
our communities. We have handpicked influencers who reflect our cities,
and are passionate about inspiring their followers. These influencers have
curated their own authentic brands that offer a unique reach into a variety
of markets. As such, we are proud to integrate our exclusive influencer
roster into our network.

ID INFLUENCERS SPECIALIZE IN THE FOLLOWING VERTICALS:
• Food                             Providing opportunities for:

• Fashion                          • Store Openings

• Health and Wellness              • Destination Promotions

• Travel                           • Contests

• Arts and Culture                 • Event Hosting / Attendance

                                   • Promotions

LET’S CONNECT