VACCINES: HEALTH AND BUSINESS - NEW AMERICAN PRESIDENT P3 - P7 - Surrey Board of Trade
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WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 1 WINTER ISSUE 2021 Surrey’s City-Building Organization – Join as a Member Today VACCINES: HEALTH AND BUSINESS P3 NEW AMERICAN PRESIDENT P7 Surrey Board of Trade is on the unceded territory of the Coast Salish Peoples
Page 2 SURREY BUSINESS NEWS WINTER ISSUE 2021 SURREY’S CITY-BUILDING BUSINESS ORGANIZATION WHY JOIN THE SURREY BOARD OF TRADE? BUSINESS CONNECTIONS POLICY SAVINGS ECONOMIC LEARNING DEVELOPMENT MEMBER VALUE Credibility Visibility INTERNATIONAL MARKETING TRADE CENTRE COMMUNITY Creative & Production Services, 100 Yonge St., 5th Floor, Toronto ON, M5C 2W1 File: AD SWI Essential Conference 1119 Pub.: The Essential Conference program Trim: 6.75” x 9” Safety: n/a Insertion: January 15, 2020 Bleed: 0.125” Colours: CMYK - 300dpi Deadline: November 29, 2019 101-14439 104 Avenue Note: Full-page ad Designer: KF Workfront#: 1092742 Surrey, BC, V3R 1M1 INCLUSIVE | INNOVATIVE | INDEPENDENT Office 604.581.7130 businessinsurrey.com Toll Free 1.866.848.7130 TO INVEST IN WOMEN-LED BUSINESSES scotiabankwomeninitiative.com Participation in The Scotiabank Women Initiative or any program-related events does not constitute advice or an offer or commitment by Scotiabank to provide any financial products or services.
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 3 PANDEMIC NEWS Vaccine Gives Economic Hope Message from Dr. Victoria Lee, CEO, Fraser Health Dr. Victoria Lee CEO, Fraser Health The COVID-19 pandemic has had profound socioeconomic and health impacts locally, provincially and around the globe. As a society, we have also come together to care for one decline in Fraser Health. living facilities; people awaiting long-term care and maintained; work-from-home options another and achieve remarkable things during COVID-19 vaccines provide all of us, including placement; and priority acute care staff. are employed where possible; workers and this time. our business community, with hope as we move It has been heartwarming to see so many customers wear masks when not separated by BC has been applauded widely for its pandemic to the next phase of the pandemic. At the same Fraser Health staff, medical staff and our distance or barriers; and workers and others preparedness, response and recovery efforts. time, vaccines alone are not enough to allow us partners step forward to become peer are prohibited from entering the workplace We have benefited from the leadership of to return to all of our activities. It is vital that immunizers so people can be vaccinated as if they have COVID-19 symptoms. Please BC Health Minister Adrian Dix and Provincial none of us lets down our guard at this critical soon as possible. also ensure your employees are willing to Health Officer Dr. Bonnie Henry. time. With the delayed shipment of one of participate in contract tracing. The contributions of our health workers, I’m pleased with the progress we have made the vaccines to Canada, we also know I have observed uplifting and inspiring support communities, business partners, the City of with our vaccine rollout. Our priority now is to that vaccines are not going to provide an from Surrey’s business community during these Surrey and the Surrey Board of Trade have immunize the most vulnerable people in our immediate relief to the pandemic. While challenging times. Thank you for embracing been crucial. Due to our collective efforts and communities and those who take care of them we work towards widespread vaccination, innovation and new solutions to enhance our sacrifices, we are starting to see our COVID-19 such as staff, medical staff, residents and we are asking businesses to continue to services and for your ongoing and admirable cases, related hospitalizations and outbreaks essential visitors in long-term care and assisted ensure their COVID-19 plans are implemented efforts to help bend the curve. Surrey Board of Trade Calls for National Strategy on Managing COVID-19 With COVID-19 cases increasing at an alarming • Data-driven, science-based policies to limit rate, our leaders face a difficult balancing act. the spread of the virus The challenge for us is to chart a path forward • Significant, widespread rapid testing and that protects the health and safety of Canadians contact tracing and their economic well-being at the same time. • Open, transparent communications and consistent messaging “The Surrey Board of Trade has been advocating • Tailored support for the hardest hit for region-specific solutions for different parts economically of BC and Canada but a national strategy for • A well-designed, well-organized and well- COVID management is also urgently needed,” communicated plan for vaccine administration said Anita Huberman, CEO, Surrey Board of • A holistic approach to evaluating the costs Trade. “The Surrey Board of Trade joins the and benefits of actions to control the disease Canadian Chamber of Commerce in their call to implement a plan to replace Canada’s “There is tremendous confusion nationally. current patchwork approach of reacting to daily Some common policies, joint coordination and numbers. It is neither socially nor economically messaging would alleviate that confusion. This sustainable to rely heavily on rotating will become even more important once vaccines lockdowns while we wait for an effective begin to roll out.” vaccine to be widely administered throughout the year.” Show your support by signing the petition letting the government know we need a A coherent national strategy must include all national strategy to control the pandemic. three levels of government working together as PETITION: nationalstrategy.ca/support-the- partners, collaboratively addressing these six plan key components:
Page 4 SURREY BUSINESS NEWS WINTER ISSUE 2021 PUBLIC SAFETY Connecting During COVID Chief Constable Appointed Over the past year, our officers have had the opportunity to engage with work with Chief Lipinski when he served with the RCMP, and I look forward to for Surrey Police Service local businesses in a manner we never working with him again. On November 20, 2020 the Surrey thought we would see in our policing Police Board announced the careers. Our COVID-19 Compliance and It is important to know that, at this appointment of Norm Lipinski as Enforcement Team has visited thousands time, the RCMP continues to maintain the Chief Constable of the Surrey of Surrey businesses to ensure they have responsibility for policing in Surrey. Police Service. Chief Lipinski brings the information they need to operate The transition of police services is a over 42 years of experience serving safely. And while we wish our visits were long and complex process, particularly within large, urban Canadian not related to a pandemic, it has been a for a detachment of our size. As municipalities to this role. Prior to good way to stay connected with Surrey’s such, Surrey RCMP will continue to joining the Surrey Police Service, business community. manage operations until there is a new Chief Lipinski served as Deputy agreement in place. Please feel confident Chief for both the neighbouring In other news, this past November, the that your safety remains our top priority Delta Police Service and the Assistant Commissioner Edmonton Police Service, as well police chief was named for the Surrey as we move through this policing Brian Edwards as an Assistant Commissioner for Police Service. It was my pleasure to transition process. Chief Constable Norm Lipinski Surrey RCMP Officer in Charge the RCMP. Surrey Police Service surreypolice.ca March is Fraud Prevention Month Every year, thousands of Canadians fall cases, lives have all been lost. frauds can be prevented by identifying victim to fraud. Most people don’t think it It’s sometimes hard to keep on top of the methods used by fraudsters. The could happen to them, but fraudsters are all the information you need to know more you know about a fraud, the less using increasingly sophisticated methods to keep your money and your personal likely you are to fall for it. Through to target people of all ages and from all information safe. Terms like “identity awareness, you can avoid becoming a walks of life. More and more of these theft,” “debit card fraud,” and “phishing” victim. Check out the Surrey Board of schemes, especially during the pandemic, can sound scary. You may not know Trade website for events and resources are being attributed to organized crime. where to turn to get clear information to help you. The impact on individuals, families and about what these terms mean and how businesses is devastating – retirement you can protect yourself. To report fraud: savings, homes, businesses and in some The good news is that the majority of antifraudcentre-centreantifraude.ca
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 5 Classifying an Employee, Distinguishing between an employee, an independent contractor, or a dependent contractor Independent Contractor, Employee Independent Contractor Dependent Contractor or Dependent Contractor Entitled to reasonable notice of the termination Control and direction over how the work is Yes No Likely Businesses are commonly turning to non-traditional work performed (i.e. where and when) Yes No Possibly relationships. The most regular of these arrangements is that Ownership of tools and equipment No Likely Possibly of independent contractor. to perform the work Economically dependent Yes Unlikely Yes These arrangements can be beneficial to the service provider and the business through on the company flexibility and several economic benefits. However, when these types of relationships Meaningful chance of profit or loss -- Likely Possibly are mischaracterized, there are risks for the service provider and business - particularly Operational integration between where the service provider is found to be an employee. Risks for the business maybe -- Possibly Likely the contractor and the company include administrative penalties, repayment of statutory remittances, litigation expenses and other damages. Courts and tribunals have made it clear that entering into an independent contractor “...it is important for a business to properly assess its agreement is not conclusive. When assessing whether a service provider is an relationship with a service provider and take the appropriate employee or independent contractor, or dependent contractor, courts and tribunals will protections to limit risk.” go beyond the wording of an agreement to assess the true nature of the relationship. Some service providers have entered into an agreement and conducted business as a While many businesses are familiar with the categories of employees and independent contractor, only to later assert that they are an employee and claim an entitlement to contractors, fewer are aware of a third category: dependent contractors. The hallmark employee entitlements such as overtime, vacation pay, or severance. of a dependent contractor relationship is that the contractor provides services to only one “customer” and is therefore economically dependent on that customer. Other key Mischaracterizing a worker as an independent contractor may carry significant financial indicators of a dependent contractor relationship are a lengthy relationship and high consequences. We recommend speaking with a Labour, Employment & Human Rights level of integration within the company. Like employees, upon termination, dependent lawyer to assess your employment strategies before defining an individual as an contractors may be entitled to reasonable notice of the termination. For these reasons, employee, independent contractor, or dependent contractor. it is important for a business to properly assess its relationship with a service provider and take the appropriate protections to limit risk. Jordan Thompson For more information Associate +1 604 631 3131 +1 604 631 3277 jthompson@fasken.com How to Get Your Business Online Quickly to Keep Selling During a Crisis If you can’t deliver your products, you don’t really have an online business 2. Who picks, packs, and delivers 5. How will you deal with of 10 Canadian SMEs with an online your orders? customer service? presence sell, receive and take “Do you have a shipping supplier? Lockyer says you may have entirely orders online. Consequently, 60% Can you print shipping labels? At new questions from your customers of Canadian SMEs are missing huge minimum, I would think about your that you aren’t used to responding to, growth opportunities. Getting online fulfillment process,” Lockyer advises. and in a new format. Someone will fast can make a huge difference to “How are you going to manage the need to monitor questions that come your business at this time. delivery of those products?” from your online store. 3. How will you receive 6. The importance of technology payment? If you’re already online you need The COVID-19 pandemic is bringing 1. Build your product catalogue If you’re going to be selling primarily to make sure that your website is more customers online, giving Your products need to move from the online during this period, how are transactional, Lockyer says. There businesses an opportunity to get store shelf to a digital catalogue, you going to accept payments? are several options available that online quickly or enhance their online Lockyer says. You need to show require varying amounts of technical presence to make sales. “There are a customers what your products are 4. Fees, pricing, and policies support in order to get online. number of things to consider in order and what they look like. That means Lockyer says you will need to Growing your business online to start selling,” says Tyler Lockyer, you need an image, description and consider how your new business equates with higher revenues, direct Business Advisor, BDC Advisory product attributes, such as colours expenses, such as online transaction communication with customers and Services: and sizes, he says. fees or unrecoverable fulfillment easier access to global markets, costs, could affect your product says the recent BDC study, Expand pricing. Online. The study found that four out
Page 6 SURREY BUSINESS NEWS WINTER ISSUE 2021 DIVERSITY & INCLUSION Surrey Board of Trade Asks City of Surrey to Include Indigenous Land Acknowledgements The Surrey Board of Trade has requested Reasons: and place is an ancient Indigenous practice that the Surrey Mayor and Council 1. The significance of acknowledging the that flows into the future; respectfully acknowledge the Indigenous Indigenous land we stand on marks a small lands on which they gather at all meetings but essential step toward reconciliation; 4. For Indigenous People and communities, and at all public City events. the accountability that everybody has is to “It is not that the City of Surrey is being 2. Surrey has the largest population of listen to the concerns of the community; forced to do this by way of a motion, but urban Indigenous Peoples in BC. The and, the fact that in the advent and commitment economic importance of this is obvious as it to truth and reconciliation it is because it is relates to Indigenous relations. Consistently 5. Acknowledgements should lead to more the right thing to do,” said Anita Huberman, improving this relationship requires questions and actions about who the people CEO of the Surrey Board of Trade. meaningful, respectful, mutual dialogue listed in the acknowledgement are to A letter was sent by the Surrey Board of with the First Nations, Metis, and Inuit ensure inclusivity. Trade to Surrey Mayor and Council on communities; January 22nd, outlining the city-building businessinsurrey.com/news Anita Huberman and economic importance of Indigenous 3. Territorial acknowledgements are not CEO, Surrey Board of Trade land acknowledgements. new. Acknowledging relationships to space The 50 – 30 Challenge As part of the Surrey Board of Trade’s Diversity and in senior management. THE BENEFITS CALL TO ACTION and Inclusivity Portfolio, we have signed on Diversity in the workplace makes good Sign up and pledge to accept the 50 – 30 and are promoting the 50 – 30 Challenge, an The goal of the program is to challenge business sense. Companies that are more challenge. initiative between the Government of Canada, Canadian corporations to increase the diverse: business, and diversity organizations. Together representation and inclusion of diverse groups • are more likely to outperform their peers; ic.gc.ca/eic/site/icgc.nsf/eng/07708.html with the project co-creators, many of whom within their workplace, while highlighting the • are twice as likely to meet or exceed have been striving to increase corporate benefits of giving all Canadians a seat at the financial targets; diversity for decades, the government is table. The 50 – 30 Challenge will be developed • are eight times more likely to achieve better shaping a plan to improve access for racialized with the help of decades of expertise from business outcomes; persons, people who identify as LGBTQ2, both private sector and advocacy partners to • generate and foster fresh insights, new people living with disabilities, as well as offer a variety of tools to support participating ideas and creative solutions; and, First Nations, Inuit and Métis to positions of companies in achieving real results. • draw on the full talents of their influence and leadership on corporate boards organizations and people. Creating an Accessible Workplace Certificate to anyone involved in hiring or employers can address. Upon Contact melissa@businessinsurrey. managing people. completion of the course, you com to register. will receive a certificate and your This 5-part course can be completed company can be listed on the online at your own pace. Each accessibleemployers.ca website. module takes about 30 minutes to complete. CALL TO ACTION: Join the Surrey Board of Trade CEO You will learn the business case and the Presidents Group Co-chair The Surrey Board of Trade, in training to help build your skills and for inclusive workplaces, legal on March 11 at 10:00am for a partnership with the Presidents confidence in employing people with requirements and terminology discussion about why inclusive Group, is offering access to free disabilities. The content is relevant and common workplace barriers employment matters. What Makes One Culture Different from Another? Culture is the beliefs, values, behaviours In some workplaces, many different and material objects that shape an cultures work side by side. Staff, individual’s identity and their way of life. managers or team leaders may ask, “How An understanding of culture provides can I possibly learn everything there is to a base for learning, understanding and know about all cultures?” The answer is acceptance as you work with more we can’t know everything, but the more individuals from an increasing number you know, the better able you will be to of cultures. Multiculturalism stresses relate. mutual respect and acceptance of cultural differences. getintheknow.ca/workplace
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 7 INTERNATIONAL TRADE Surrey Board of Trade Statement on a New US President January 20th marked the beyond the pandemic. collaboration with our US the number of high-skilled inauguration of new US Innovation is fundamentally Chamber of Commerce and worker visas granted by the President - Joe Biden. about making things better in organization partners will US. Congratulations to him and ways to add value, save time, hopefully create innovation 4. Trade: The Canada – to his administration, as well save money. Innovation is not and jobs as we move forward. United States relationship, as US Vice-President Kamala always based on technology. There are many policies the new CUSMA agreement, Harris. Any idea can be transformed that need to be addressed, understanding how the into a simple solution that including: Biden administration has This is important to Surrey’s results in new products or 1. Softwood lumber: plans to bring back critical business community because services. Innovations can Continued negotiations for supply chains so they’re not Surrey: create entirely new jobs, this vital industry. dependent on other nations 1. Is a border city; markets and industries 2. Border: Ensuring the US during a crisis, and their 2. Has the greatest number that never existed before. gets COVID-19 under control promise to tighten domestic of manufacturers in BC And they can give existing before we open the US border content rules, which may that ship goods locally and industries a new lease on to non-essential travel. have implications for some internationally; life by making them more 3. Immigration: Canada’s closely-linked Canadian 3. Is an agricultural and productive and efficient. But birth rate continues to manufacturing sectors. health/technology innovator; now, Canada stands at a decline, and despite the 5. Climate and energy: The Keystone XL Pipeline. This matters to Surrey as we and, defining moment. We need a pandemic there are and will US, somewhat similar to the There are many issues and move to become the largest 4. Is part of the Cascadia comprehensive approach to be skill and worker shortages. Canadian government, will policies to watch in the next city in BC. economic innovation corridor create jobs to make our lives There will be increased levels fast-track investments in four years between Canada that will spur innovation and better. of competition for immigrants green infrastructure to create and the US that will affect our jobs as we move through and Renewed Canadian business as Biden has plans to expand jobs and has now stopped the daily lives and our economy. New Buy American Restrictions Causes Concern for Canadian Businesses On January 25th, the new Canadian contractors, yearly progress reports on Canadian businesses seeking US President signed an manufacturers and suppliers their efforts to follow the new to access government executive order instituting a access to a lucrative and rules. contracts with our largest stringent new Buy American often essential source of 4. It also voices support for trading partner. We call on policy to ensure that business. the Jones Act, a law that the Canadian government American manufacturers, 2. The plan would also requires goods being shipped to ensure market access workers and suppliers are increase the number of between domestic ports to commitments made by our the primary beneficiaries of US-produced materials or be delivered on US-flagged trading partners are not US government largesse, components a project or vessels that are built, owned rolled back. The Canadian including an estimated $600 product would need in order and operated by American government should be looking billion a year in procurement to qualify as American-made citizens or permanent at all options to protect contracts. They include: and make it easier for small residents. the jobs and livelihoods 1. A “Made in America” office and medium-sized businesses The Surrey Board of Trade of Canadian exporting attached to the White House to access procurement agrees with the Canadian businesses. This affects Office of Management and opportunities. Chamber of Commerce, Surrey, given that we have Budget to oversee waivers 3. It requires government that this announcement the greatest number of -- the exceptions that allow agencies to provide twice- is a perennial problem for manufacturers in BC. Cascadia News Trade Documentation in Surrey remains engaged on important Ready to export but need cross-border issues, like your trade documentations the Cascadia Innovation certified? Corridor and the prospect of high-speed rail between our The Surrey International Trade jurisdictions,” said Horgan. Centre can help by offering “As we move into the next you detailed information about phase of this pandemic with how to get started. Preferred the arrival of vaccines, we rates for certifying documents are able to start reviewing are given to Surrey Board of Rick Glumac, MLA measures we can take to Trade Members. Please call Premier John Horgan has restore cross-border traffic 604-581-7130 or email named Rick Glumac, MLA for and trade when conditions info@businessinsurrey.com. Port Moody-Coquitlam, as the permit. He will make efforts to Premier’s Liaison for the State encourage co-operation within of Washington. the Cascadia jurisdictions to “Following his successful move toward ending annual leadership role in the Pacific daylight time changes as the NorthWest Economic Region, opportunity arises.” Glumac is tasked with ensuring our government
Page 8 SURREY BUSINESS NEWS WINTER ISSUE 2021 ENVIRONMENT & RESOURCES Surrey Board of Trade Congratulates City of Surrey Council Decision on Plastic Ban Bylaw Ensuring - Communication with Businesses Essential to Ensure Smooth and Cost-Effective Transition At the City of Surrey’s industry opportunities that DETAILS: consequences where Both Provincial and Federal Bylaw. December council meeting, are available now, or that 1. Businesses will be consumers simply substitute Governments are developing 9. To read the corporate Mayor and Council approved can be developed, that will prohibited from providing plastic with paper bags. and implementing their report visit surrey.ca/services- a pathway to ban plastic lead to new employment and distributing plastic 4. While the use of reusable own initiatives to reduce payments/waste-collection/ checkout bags, foam cups opportunities.” checkout bags to customers, bags is encouraged, as they plastics that end up in the single-use-item-reduction- and take-out containers, and including those bags reduce waste and litter, a fee environment. strategy authorize staff to submit the “The City of Surrey must labelled as compostable or implemented to the purchase 7. If the Bylaw is breached, bylaw change to the Ministry consult with the business biodegradable. of reusable bags will a fine between $500 and To read the Surrey Board of of Environment and Climate community and introduce a 2. A list of exemptions is discourage residents from $10,000 is levied. If the Trade policy on plastics: Change Strategy for approval. phased in approach to allow included in the Bylaw, such as using new ones one during offence occurs for continuous visit businessinsurrey.com/ the economy to react to plastic bags used to package each store visit. days, a fine is issued for each wp-content/uploads/2019/06/ “While it does not align the incoming ban. Although bulk foods, produce, frozen 5. Business can no longer sell day. SBOT-Resolution-on-Plastics- completely with the Surrey there is no set date for foods, meat, small hardware or otherwise provide prepared 8. Organizations incorporated FINAL.pdf Board of Trade’s 2019 policy communication, education, items (such as nails and food in any food service ware and in good standing under calling for the phasing out or implementation as of yet, bolts), as well as other similar that contains Polystyrene the Society Act or registered of single-use plastics, it is a we urge the City to ensure items. Foam. as a charitable society or step in the right direction,” adequate consultation occurs 3. Bylaw provisions include 6. In order for the City of organization under the federal said Anita Huberman, CEO, before a blanket ban is fees for paper and reusable Surrey to implement the Income Tax Act are exempt Surrey Board of Trade. implemented.” bags to ensure that it does ban, the BC Government for a period of one year after “There are innovative not result in unintended must approve the Bylaw. the effective date of this Surrey Board of Trade Hosted Canada’s Minister of Natural Resources In January, Canada’s Minister of Natural Resources, Seamus O’Regan, virtually joined the Surrey Board of Trade to discuss the current state of the natural resources industry sectors and how it will play an integral role in Canada and BC’s economic recovery. “Canada’s natural resources industry sectors - forestry, minerals and mining, and energy from oil, gas, renewables, fossil and alternative fuels, electricity, nuclear and uranium - will lead the way for economic recovery,” said Anita Huberman, CEO, Surrey Board of Trade. Economic modelling conducted for the Task Force for Real Jobs, Real Recovery, of which the Surrey Board of Trade is a member of, indicates that with the right success conditions, natural resources and manufacturing could create up to 2.6 million new jobs and up to a 17 per cent still moving Canada towards a low-emissions sector is key to economic reconciliation oil and gas sectors than the average Canadian increase in real gross domestic product (GDP). future. with Indigenous communities and peoples. business. This could amount to a nearly $200-billion Indigenous-owned businesses are 40 times increase in potential labour earnings, while Minister O’Regan said that the resource more likely to be involved in the mining and LNG – A Tide of Opportunity The LNG Canada project is the largest economic impact this scale of • BC would see a gain of 71,000 jobs o Mining, quarrying, and oil and gas Liquefied natural gas is natural gas private sector investment project in investment would have across the • The Federal Government could extraction: 7,900 new jobs that is cooled to around minus 160 Canada’s history. country. expect to see $64 billion in additional o Manufacturing: 6,700 new jobs degrees Celsius. At this temperature, “Without much needed investment • Between 2020 and 2064, total revenue o Transportation and warehousing: it becomes a clear, colourless and in infrastructure projects, our annual investment would average • BC, Ontario, Alberta, and Quebec 5,000 new jobs odourless liquid. It is non-corrosive economy will not be able to recover over $11 billion, totalling in excess of would all see permanent job o Finance, insurance, real estate, and non-toxic. Because natural gas to its fullest potential,” said Anita $500 billion over the entire period increases rental, and leasing: 6,100 new jobs has a fraction of the fine particulate Huberman, CEO, Surrey Board • More than $90 billion in revenue • The top employment gains annually, o Accommodation and food services: matter of coal and fewer carbon of Trade. “Efficient and effective could be generated for provinces and as a result of an expansion in 4,300 new jobs emissions, more than 30 countries investment into natural resource territories in Canada. Of this total, Canada’s LNG industry, would be in o Admin and support, waste around the world currently import industry sectors, specifically the over $78 billion would accrue to BC the following sectors: management, remediation: 4,600 new natural gas as LNG is a pathway to LNG industry, will drive our economy • For Canada as a whole, LNG would o Engineering and construction: jobs help reduce air pollution and meet locally, provincially and globally, mean 96,550 more jobs a year and 24,500 new jobs o Health care, social assistance, and climate targets. and at the same time support local over $6 billion in wages o Retail and wholesale trade: 14,300 other services: 3,200 new jobs businesses and cities.” • BC’s GDP would increase by more new jobs o Information, culture, arts, and REPORT: conferenceboard.ca/e- A recent report by the Conference than $8 billion annually, or just over 3 o Professional, scientific and technical recreation: 2,200 new jobs library/abstract.aspx?did=10873 Board of Canada analyzed the per cent services: 12,800 new jobs
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 9 FINANCE Surrey City Budget News The C.D. Howe Institute published the 2020 annual report card on the fiscal transparency of major cities grading of the clarity, comprehensiveness, and timeliness of the financial presentations of 31 major Canadian municipalities, based on their most recent budgets and financial statements. Surrey rated an A+ score in this report. Congratulations! cdhowe.org/graphic-intelligence/municipal- fiscal-transparency-scorecard-2020 Tax Increases Should Be Off the Menu for the Continued Business Supports Needed as Hospitality Industry Economy Contracts in Q1 The Chief Economist and individuals and businesses Vice President of Policy can make it safely to the other at the Canadian Chamber side of the river. That means of Commerce, Dr. Trevin continuing programs like the Stratton, issued the following Canadian Emergency Wage statement recently on the Subsidy, safely reopening Bank of Canada’s Monetary schools and ensuring that Policy Report. there is available childcare “As 2021 begins, Canada still so people – particularly faces powerful headwinds. women — can return to work COVID-19 numbers are up, once restrictions are eased. restrictions on our activities It means improvements to remain and may even Trevin Stratton rental subsidy programs increase, and we face great and targeted support for the economic uncertainty. phase well into March, when hardest hit sectors. “After a significant rebound we expect the lockdowns “It will be important to in the second half of 2020, to be eased across the understand that most small Canada’s economy once again country. During this period, businesses can’t afford to Did you know that the excise tax on beer, wine remain competitive to be able to recover from we need to provide the right faces a setback as it will take on more debt after all and spirits is set to increase again on April 1? the crisis. It’s time to #FreezeTheAlcoholTax. kind of support to individual contract by 2.5% in the first that they have accumulated Now is not the time for higher taxes, especially Help spread the word: Canadians and to businesses quarter of this year, according over the last nine months. increases targeting the hospitality sector. This freezethealcoholtax.ca to get them through the the Bank of Canada’s latest Indeed, even the tax and crucial Canadian industry needs to be able to lockdowns, recognizing that projections. This marks the fee deferrals governments first quarterly contraction neither group is in the same brought in last year, which New Federal Government Program for since the first wave of the pandemic in Q2 last year. financial position as it was in March 2020. have been so important, are in fact low-cost loans. They will COVID-19 Relief for Businesses “We will likely be in this “We need to ensure that both still have to be repaid. As first outlined in the 2020 Fall Economic businesses in the tourism and hospitality Statement, the Highly Affected Sectors Credit sectors, and those that rely on in-person Canada’s Associate Finance Minister Speaks Availability Program (HASCAP), will provide service. financial support to businesses that have been to Surrey Board of Trade hardest hit by the pandemic. To be eligible for HASCAP, businesses need to The Surrey Board show a year-over-year revenue decline of at of Trade spoke Through HASCAP, the Business Development least 50% in three months, within the eight to Associate Bank of Canada (BDC) will work with months prior to their application. They must Finance Minister participating Canadian financial institutions also be able to show their financial institutions Mona Fortier to offer government-guaranteed, low-interest that they have previously applied for either in January on loans of up to $1 million. Hard-hit businesses, the Canada Emergency Wage Subsidy or the opportunities like a chain of hotels or restaurants with Canada Emergency Rent Subsidy. to support multiple locations under one related entity, businesses and could be eligible for up to $6.25 million. Eligible businesses can start applying as early the economy HASCAP will help businesses with their day- as February 1 at principal financial institutions including to-day operating costs during the COVID-19 and more widely by February 15. Interested pharmacare, crisis and enable them to invest in their longer- businesses should contact their primary lender deficit reduction, term prosperity. to get more information and to apply. and tax reform. HASCAP is available to businesses across the bdc.ca/en/special-support/hascap country, in all sectors, that have been hit hard by the pandemic. This includes restaurants,
Page 10 SURREY BUSINESS NEWS WINTER ISSUE 2021 THANK YOU TO OUR 2020 COMMUNITY CHAMPIONS! You are supporting life-changing health care in Surrey, including $1.1 million in COVID-19 care and research. 100+ PIECES OF CRITICAL CARE EQUIPMENT • Ultrasound machines • Optiflow monitors • Defibrillators • Transportation monitors • UVGI cleaning robot • Stretchers • Vein finders • Stretcher chairs 23 COVID-19 RESEARCH STUDIES at Surrey Memorial Hospital, along with the establishment of the Surrey Memorial Hospital Clinical Research Unit. 113,500+ MEALS AND SNACKS for health care workers during phase one of the pandemic. Participation in our Community Champions Program is a way for businesses and organizations, large and small, to support unstoppable, life-changing health care for our community. Learn more at SurreyHospitalsFoundation.com/champions
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 11 2020 COMMUNITY CHAMPIONS VISIONARIES • Buddha’s Light International • Royal Canadian Legion #8 - White Rock • Fruiticana Produce Ltd. Association, Vancouver • Sabzi Mandi Supermarket • Hal Industries • Elm Foundation • Saint Mary’s Health Foundation • Kirmac Cares for Kids • Envision Financial of New Westminster • Open Bible Chapel Foundation • Goldy Kang Real Estate Group • Sanjha Vehra Women’s • Pacific Blue Cross Health • Hans Group Association Foundation • Hen Long Market • Seaboard Self-Storage • RBC Foundation • Holiday Home Tour For Hope • Shoppers Drug Mart • Scotiabank • International Taoist Church of • SSR Cedar & Roofing Supplies • Surrey Memorial Hospital Auxiliary Canada • Starline Windows • The Frontline Fund • J&D Gourmet Cafes • TB Vets Charitable Foundation • World Financial Group • Lohn Foundation • TD Canada Trust • Loyal Protestant Association • TELUS Friendly Future LEADERS • Music Heals Charitable Foundation • Atwal’s Insurance & Financial Foundation • Tzu-Chi Foundation of Canada Centre Inc. • Nana’s Kitchen • Van Gogh Designs • Berezan Hospitality Group • Newway Forming Ltd. • Van-Kam Freightways Ltd. • Blundell Seafoods • Ocean Trailer • Virk Viyas & Associate Lawyers • Bravaya Homes • Peak • Wanson Group ACHIEVERS • Goldmine Insurance Services Ltd. • Gore Mutual Foundation • Pro Max Trucking Ltd. • Punjab Insurance Agency Inc. • 2 Sisters Poultry & Meat Ltd. • Grace Hanin Community Church • Quality First Collision Repairs • 24/6 Electric Ltd. • Greenway Farms Ltd. • Queen Elizabeth Secondary School • 4th Utility Inc. • GRL Freightways Ltd. • Raincity Volleyball Club • A & K Diesel Repair Ltd. • Guildford Town Centre • Richards Buell Sutton LLP • A1 Powder Coating Ltd. • H. Anmol Sweet & Restaurant Ltd. • Rick’s Heart Foundation • Abhi Insurance Agency Inc. • Hayer Builders Group • Rona Fleetwood • After February Studio Ltd. • Hi Pro Coatings • Rotary Club of North Delta • Akali Singh Sikh Society • ILWU Local 500 • Royal Canadian Legion #6 - Cloverdale • All Seasons Roofing Ltd. • International Muslim Academy of Canada • Royal Canadian Legion #229 - Whalley • Apcon Developments Ltd. • Jake N’ Josh Trading Company • Royale Properties Ltd. • Basant Motors Ltd. • Janda Group Asset Management Inc. • S&G Drywall 2002 Ltd. • Calvin’s Farm Market • Kinsmen Club of Coquitlam • Samson Metals Ltd. • Canada Catering Association • Knights of Columbus North Surrey • Sat Construction Ltd. • China Hubei Association of Vancouver Council #4767 • Scott Road Pharmacy Inc. • Cloverdale Cold Storage • Kwanglim Methodist Church in Canada • Shaheed Udham Singh Society of Canada • De Jager Volkenant & Company • Lindsay Kenney LLP • Sigma Cabinets • Djavad Mowafaghian Foundation • London Drugs Foundation • Simplex Home Design • Dr. C J Coady Associates • Lovely Cloth House Ltd. • Simpson Thomas & Associates • Eagle Side Construction Ltd. • Lowe’s Canada • Simran Distributor Ltd. • Elegant Stanley Green Development Inc. • Mail-O-Matic Services Ltd. • Singular Enterprises • EllisDon Corporation • Mainland Motors Surrey & Langley • Smythe LLP • Fairfield House • Mandeep Sandhu Law Corp • SNS Electrical • Fibertech Distributors Inc. • MASJID-AL-NOOR (Mosque of Lights) • Sonic Steel Ltd. • Fiji Canada Professional Women’s Network • McElhanney Consulting Services Ltd. • Splashes Wash Lodge Society • Metro Van Construction Ltd. • SRC Engineering Consultants Ltd. • Fraserway Meats Ltd. • MSJ Distributor Ltd. • Sunny’s Clydesdale Inn • Fred Holmes Fuel Injection • Navraj Sweets & Restaurant Ltd. • Surrey Super Market • Frozen Mountain Software • New Wave Lending • Teja Foods • FT Synthetics Inc. • NIKLS “One Call” Property Services • The Canadian Charter School of The National • Futura Security Service Ltd. • Norden Window and Doors Ltd. Open University of Taiwan Study Group • G & B Woodcraft Ltd. • Northwest Development • The Whitearn Foundation • G-Direct Freight Inc. • OTT Electric Ltd. • Thiara Insurance Services Ltd. • G&F Financial Group • OTT Homes Ltd. • Variety - The Children’s Charity of BC • Gagan Foods International Ltd. • OTT Transportation Services Inc. • Village Church • Gill Landscaping • Panorama West Homes Ltd. • Wave Skin Care • Gill Transport Ltd. • Peace Portal Alliance Church - Mandarin • Wei-Light Growth Society • Gillco Exteriors Ltd. Congregation • Wellness Pharmacy • Golden Ears Insurance Services Ltd. • PHI Hotel Group • Xi’an Jiaotong University Alumni • Goldmine Insurance Abbotsford • Phillip Crocker Photography Association of Greater Vancouver
Page 12 SURREY BUSINESS NEWS WINTER ISSUE 2021
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 13 The Surrey Board of Trade’s 22nd Annual Event 2020 Winners PRESENTING SPONSOR VIDEO SPONSOR 1-10 Employees Winner 11-40 Employees Winner 41+ Employees Winner Mainland Whisky My Greek Taverna Nana’s Kitchen and Hot Sauce Ltd. Sponsored by Surrey NOW-Leader Sponsored by Live Well Exercise Clinic Sponsored by MNP Not-for-Profit Resilience Winner Business Person of the Year Winner Environment and Business Award Winner Surrey Fire Fighters’ Charitable Society Roger Steers Ocion Water Sciences Inc. Sponsored by Kwantlen Polytechnic University Sponsored by Hamilton Duncan Sponsored by EXP Services Inc. ENTERTAINMENT SPONSOR MEDIA SPONSORS AWARD SPONSORS Innovation Award Winner International Trade Award Winner Firetech Manufacturing Ltd. Sundher Group Sponsored by TD Bank Sponsored by Hamilton Duncan COMMUNITY SPONSORS EVENT SUPPORTERS: Glen Chua Media | Focus Audio Visual Note: Some photos were taken prior to BC’s mask mandate and further restrictions being implemented. Further information on the winners and photos is available at businessinsurrey.com
Page 14 SURREY BUSINESS NEWS WINTER ISSUE 2021 SBOT BOARD DIRECTORS Board Chair Message Signifies Business Leadership During the Pandemic business members, it has governance work, while still by the pandemic as our on good governance, and While Board members have been a trying time, with fulfilling our mandate of CEO maintained her Ends received in-house policy participated in many of the safety protocols making it guiding, monitoring, learning, and Executive Limitations governance training during online networking events impossible to do ‘business as and consulting during 2020. reporting, and external the pandemic. We also hosted by the SBOT, the usual’. The SBOT, under the One of the immediate shifts monitoring through our requested and received ability to have person-to- stalwart leadership of Anita the SBOT Board made auditors, BDO Canada, was reports on the impact person conversations is very Huberman, also had to shift in March of 2020 was unchanged. of COVID-19 on Surrey much reduced on an online the usual manner of doing taking our meetings fully businesses. platform. The Board has still business to achieve our ends. online, using Zoom as our The SBOT Board is found ways to consult directly platform. In some ways our responsible for seeking One Board accountability with sub-sections of our We moved to virtual board meetings have been education in areas that that has been impacted by ownership. platforms for networking, enhanced by using a digital will assist our governance COVID-19 is our responsibility educational, and gala events, platform as our discussions abilities and our to consult with our ‘owners’, Many of our business while also shifting our and deliberations have understanding of the issues who we defined as the members have had to fight Doug Tennant advocacy to focus on the become more focused and facing our membership business members of the to make it through 2020 and The COVID-19 pandemic pressing pandemic-related organized. (both before and during the SBOT. Pre-COVID 19, this the pandemic. I am feeling impacted us all in 2020 needs of our membership. pandemic). Board members would be done informally at optimistic that the year 2021 and will continue to do The board members of the Our ability to guide and participated in governance the SBOT’s in-person events will be better. so in 2021. For the Surrey SBOT have also shifted to monitor the SBOT was webinars, reviewed and and formally at the November Board of Trade’s (SBOT) the way we go about our not negatively impacted discussed reports and articles Business in Surrey breakfast. Surrey Business Leader to be Vice-Chair of the BC Chamber of Commerce The Surrey Board of Trade May 2021. Anita Huberman, CEO, Surrey are at a decisive time in our the future of business in BC,” is pleased to announce that Board of Trade. history and strong leadership said Dr. Greg Thomas. Dr. Greg Thomas, President “Dr. Thomas will take on this is needed from our political and CEO of Surrey-based critical economic role given “It is a privilege and honour and business leaders to The BC Chamber of G3 Consulting Ltd., an his unparalleled track record to be selected by the BC ensure we emerge stronger Commerce is the voice of environmental consulting and expertise in government Chamber of Commerce Board and more resilient than ever. business for British Columbia. and science firm, will be advocacy, especially as of Directors to serve as the I look forward to working inducted as Vice-Chair of the Surrey becomes the largest next incoming Vice Chair. with the chamber/board of Dr. Greg Thomas BC Chamber of Commerce in city in BC very soon,” said Our country and province trade network to help shape
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 15 ARTS & CULTURE Surrey Music City Centre Thought from Martin Luther King Jr.: “God has wrought many things out of oppression. He has endowed his creatures with the capacity to create—and from this capacity has flowed the sweet songs of sorrow and joy that have allowed man to cope with his environment and many different situations. “Jazz speaks for life. The Blues tell the story of life’s difficulties, and if you think for a moment, you will realize that they take the hardest realities of life and put them into music, only to come out with some new hope or sense of triumph. “This is triumphant music.” COVID-19’s Effects on the Music Industry Surrey Music City Centre Music Canada has The Surrey Music City Centre collaborated with Abacus is a Surrey Board of Trade & Info to learn more about FUSIONpresents collaboration how musicians continue to initiative to grow Surrey’s music be affected by the COVID-19 economy, covers all things related pandemic. The survey seeks to the music scene in Surrey, input directly from musicians including current news, community about the financial effects features, upcoming events (virtual they face, how the pandemic and non-virtual), and much more! impacts their ability to businessinsurrey.com/policy/ produce music and how they music-city-surrey create or grow skillsets to help them get by. musiccanada.com/artist- survey-2021 Surrey Arts & Business Award Winners The Surrey Board of Trade, also, proudly announced the following award winners: Arts and Innovation Award Category Winner: Sher Vancouver LGBTQ Friends Society Surrey Music Showcase Cultural Ambassador Award Category Winner: Asad Khan a.k.a Khanvict The Surrey Music Philanthropy Award Category Showcase is an The Surrey Board of Trade presented the Winner: Edith Lando Charitable Foundation initiative that winners of the 4th Surrey Arts & Business Legacy Award Category supports the music Awards. Winner: Stephen Horning industry in Surrey Music Award Category by airing weekly Owing to the COVID-19 pandemic, most cultural Winner: Snakes x Ladders episodes of musical institutions were indefinitely closed, and in- talent. person exhibitions, events, and performances Award Sponsors: were cancelled or postponed. In response, there Kwantlen Polytechnic University and Tien were intensive efforts to provide alternative or Sher Group of Companies additional innovative services through digital Media Sponsors: platforms, and to maintain essential activities CTV and The Surrey NOW-Leader with minimal resources. CALL TO ACTION: The Surrey Board of Trade stands in solidarity with arts organizations, their employees, and artists as the pandemic continues to unfold. We want the community of audience members, donors, and grant-makers to do what they can to continue their support to arts and culture through this time of uncertainty.
Page 16 SURREY BUSINESS NEWS WINTER ISSUE 2021 TRANSPORTATION & INFRASTRUCTURE Action Needed Now on George Massey Surrey News City of Surrey is installing 40+ electric vehicle charging stations at 10 public facilities across the city thanks to federal funding. infc.gc.ca/3568 Province Increases CleanBC Rebates Getty Images File photo for Commercial Electric Vehicles More than a year ago, lead to reduced economic Massey Tunnel could be BC businesses wanting to per vehicle, up from $50,000 food delivery vehicle or shuttle the Surrey Board of activity, higher prices, and better spent on starting to reduce air pollution and save maximum. bus, up to a maximum of Trade opposed the Metro various other negative social build the bridge. A bridge on fuel costs can access more $100,000 per vehicle. Vancouver Mayor’s Council implications,” said Anita could be built faster — two in provincial rebates through Vehicles eligible for SUVI recommendation to the BC Huberman, CEO, Surrey Board years for environmental the CleanBC Specialty-Use rebates include medium- and Quick Fact: Government to replace the of Trade. assessment and five for Vehicle Incentive (SUVI) and heavy-duty vehicles such as In 2018, BC’s commercial Massey Tunnel with another construction. Much of the Commercial Vehicle Pilot (CVP) battery electric or hydrogen- transport sector accounted for tunnel. The decision now lies The Massey Tunnel is work to build a bridge has programs. fuelled passenger buses, approximately 60% of BC’s with the BC Government, and a dangerous piece of already been done. airport and port service transport emissions and 22% the Surrey Board of Trade infrastructure. The risk posed The SUVI program is receiving vehicles and heavy-duty of total provincial emissions. wants immediate action on to the region should an “We must plan for $31 million in funding through transport trucks, as well as this important economic earthquake event occur is transportation needs for the StrongerBC, the Province’s smaller specialty-use vehicles news.gov.bc.ca/23554 infrastructure project to tremendous. future – for the 1.3 million economic recovery plan, to such as motorcycles, cargo reduce transportation people that are expected to double the maximum rebates e-bikes, and low-speed utility bottlenecks. Originally, the Surrey Board move into Metro Vancouver for medium and heavy-duty trucks. of Trade advocated for a new by 2050. And yes, we can’t vehicles available for BC “Now that we see some Massey bridge with 10 lanes. just build this in isolation, it businesses, local and regional To further support one of light at the end of the tunnel However, the Surrey Board has to have a robust rapid governments, public sector BC’s most impacted sectors, with the pandemic, and of Trade would also support transit system.” organizations and non-profit tourism companies, including continued population growth a new 8-lane bridge with a organizations in their adoption restaurants and other in Surrey and the South multi-use pathway. of specialty-use zero-emission hospitality businesses, are Fraser Economic Region, no vehicles. Those purchasing eligible for double the rebates action on the George Massey “The millions that are eligible vehicles will have and can access 66% of the replacement is not an option. now being spent on safety access to 33% of the cost, up cost of an eligible medium- or Inaction will continue to improvements for the George to a maximum of $100,000 heavy-duty vehicle, such as a Community Focused, Community Driven, Donations Needed for the Guru Nanak Supported by the Surrey Board of Trade Diversity Village Seniors Long-Term Care The Surrey Fire Fighters Charity Golf Tournament on The Surrey Board of Trade is proudly supporting June 22, 2021 at Guildford Golf & Country Club benefits the construction of a 125-bed long-term care our community. Attendees will be treated to a unique facility for the South-Asian community to be experience. Fire Fighters are proud to support multiple located in Surrey (6471 175A Street). Construction capital campaigns improving local health care facilities. How is scheduled for early 2022 with completion and you can help: occupancy expected in August 2024. This is a $58.3 million project, with $5 million to be raised • Corporate Sponsorship by the community as part of the community’s • Register to Golf contribution to the project. • Attend the Gala Dinner & Auction hospital but will also save the government at least • Donate a prize The need for a multicultural senior’s long term $1,000 per day, per senior. care home has been acutely felt in the community surreyfirefighters.com/golf for a long time. The Surrey Memorial Hospital pics.bc.ca/support-pics/pics-diversity-village currently houses 150 South Asian seniors and this facility will not only ease the overcrowding at the
WINTER ISSUE 2021 SURREY BUSINESS NEWS Page 17 BUSINESS ADVICE CENTRE Opportunities Disguised as Problems – Creating Value in 2021 During this time, more than While the COVID-19 • COVID-19 is accelerating current customers. Or, competitors are retrenching. 1 billion people have been pandemic and resultant the adoption of new ramp up sales and get new Figure out where your lifted out of poverty, life economic lockdown have consumer behaviours; and customers. market is going and what expectancy has doubled, had a terrible toll on people • The rising millennial you can offer of value that child mortality has been and businesses and will do demographic is creating Strategy 2: Listen to Your will give you an edge when cut by 50%, and the so for some time to come, new market opportunities. Customers! the lockdowns end, and advancements in health there will be opportunities. As consumer sentiment the economy returns to full care, technology, and Right now, we are How do you take is changing rapidly, there strength. literacy have been truly experiencing a number of advantage of the has never been a better staggering. major societal and economic changing conditions to time to truly listen to and The economy will stabilize The world is a tremendous trends that will create new find new opportunities understand the needs of eventually. Use the time place where the combined opportunities for business for your business? your customers. now to position your impact of humankind and for many years to come: business for the emerging Eamonn Percy free enterprise markets have • Interest rates are likely to Strategy 1: Optimize Strategy 3: Create New, opportunities. In the last 100 years, there dramatically improved the remain low What You Have Now Post-Pandemic Products have been 14 recessions, standard of living for billions • Government action Think about how you can and Services Eamonn is a business 25 bear markets, 1 global of people. is creating stimulative leverage all your current As the pandemic shifts growth strategist, advisor depression, double-digit consumer and business resources, relationships to a new phase, now is and coach to entrepreneurs inflation and interest rates, Main point – Out benefits; and customers. Sell more a great time to gain a and business owners. countless wars, conflicts and of problems come • The pandemic is of what you have to your competitive advantage by Percygroup.ca. natural disasters, and one opportunity, if we focus reallocating discretionary current customers. Sell launching new products and global pandemic (COVID-19). on seeing it! spending; something new to your services, especially if your Closing the Gratitude Gap is More Important Than Ever If you’re racking your brain right underwent what I call the to dismiss numbers like this. Good Science Center, people organizational skills, their now, don’t worry — you’re “collective splat” — the After all, shouldn’t people be who wrote gratitude letters humour — the choices are not an ungrateful person. The flattening of goals and plans grateful just to have a job? The every week reported much- endless. In just seconds, you pandemic has put us in near- — the workforce suffered question is: What happens improved mental health both can begin a practice that will permanent flight-or-fight mode. from a powerful gratitude gap. when fortunes begin to rise four weeks and 12 weeks into help both of you feel better. The news is full of stressors. According to research by the again? Will your employees their practice. There really is Everywhere we go, we see company OGO, more than 80 feel appreciated enough to stay something to looking at the Margaret Page has founded visible reminders that the world percent of people feel they in their jobs, or will they flee bright side of life, even in the several specialized companies is not back to normal. are not recognized by their to greener pastures as soon as midst of such upheaval. including Beyond the Page supervisor for what they do. they get the opportunity? Coaching, Etiquette Page and Who has time for gratitude 60 percent of those polled say As an exercise, take a few Page the Coach. Margaret Page when it takes all we have to they value gratitude more than Gratitude isn’t just about minutes every day or every margaret@margaretpage.com keep afloat? You should. Here’s money. retention. It’s actually science. week to email, call, or tell When was the last time you why. Science that can help you, the an employee thank you for took the time to really, truly With the global economy on person expressing gratitude! their work, their attitude, thank your employees? Long before our world shaky ground, it can be easy According to the Greater their willingness to help, their When Prospecting, Go for the Appointment and started selling their Prospecting is a series of Going for the appointment appointment. Remember: doubt, worry, anger, concern, product or service. carefully designed events takes the pressure off Your prospecting or anxiety - that’s good news. meant to determine whether both the prospect and the conversation is not meant But only if you don’t try to How did that make you feel? there’s any interest in your salesperson. The salesperson to be a sales conversation! close the sale then and Would it have mattered how product or service. Period. doesn’t have to worry about The prospecting conversation there! excited they were? Would it It’s not an excuse for a sales what features and benefits should be all about have mattered if they’d told pitch. to bring up and what aspects identifying whether or not John Glennon is the owner you what a pleasure it was to of the product or service there may be certain specific of Insight Sales Consulting meet you, or how honoured If there is interest in your to stress. And the prospect pains in the prospect’s Inc, the authorized Sandler they were to be having a product or service, any doesn’t have to deploy their world, pains that you and Training Licensee for British conversation with you?. If selling will take place after natural defense mechanisms your organization have a Columbia. jglennon@sandler. they instantly went into a the prospect is qualified. At against salespeople. (You track record of eliminating. com massive feature-and-benefit Sandler, we call the approach didn’t really want to have to If it turns out there is a overload, a long speech that that focuses on discussing deal with those, did you?) possibility that the prospect Copyright 2020 Sandler John Glennon basically flung the contents whether it makes sense to may be facing problems Training and Insight Sales Think about the last time a of their latest brochure in schedule a conversation, Don’t fall into the trap of you might just be able Consulting Inc. All rights complete stranger called you your direction, would you rather than whether it makes trying to close the sale... to solve, problems that reserved. on the telephone or walked have been happy about that? sense to buy right now, when all you really want carry an emotional impact into your place of business “Going for the appointment.” to be doing is closing the - frustration, uncertainty,
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