Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...

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Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
Business
Comment
FEBRUARY/MARCH 2021

Internationalisation
and Connectivity
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
CONTENTS

International                                             Internationalisation and
Enterprising                                              Connectivity                                                                               18
                                                                                                                                                     Festival still
                                                          Welcome to the latest issue of Business Comment.                                           leads on

Leading
                                                                                                                                                     international
                                                                                                                                                     stage
                                                          It has been a year of lockdown, and           ways that bring huge benefits to the
                                                          tightening and – occasionally – easing        citizens in ways that are sustainable

Local
                                                          of restrictions that have been designed       and well-managed.
                                                          to help tackle and manage this awful
                                                                                                        The enormous part played by ports
                                                          pandemic, which has seen our nation,
                                                                                                        in our everyday life often pass under
                                                          and indeed the world, face a public

Strathclyde
                                                                                                        the radar, but city-based Forth Ports
                                                          health crisis unprecedented in modern
                                                                                                        are one of the UK’s biggest players
                                                          times.
                                                                                                        and the role our ports will play in our
                                                          The impact on lives and livelihoods has       recovery will be vital and on a massive
                                                          been catastrophic. More than 100,000          scale. With major investment underway
The final word in business education                      deaths from Covid 19 in the UK, and           and planned, and with the potential to
                                                          tens of thousands of jobs lost here           create investment and job creation on a
                                                          in Edinburgh alone. Our City centre,          major scale, the ports will be needed by

                                                                                                                                                     20
                                                          normally the bustling, busy, beating          everyone who hopes to do business in
                                                          heart of our Capital has been effectively     this country and overseas.
                                                                                                                                                                      Ports the Answer to Stormy
                                                                                                                                                                      Seas
                                                          stilled for a year. It’s a picture that has
                                                                                                        Our departure from the European Union,
                                                          been replicated around the world, from
                                                                                                        and the world’s biggest free market,
                                                          Rome to Rio.
                                                                                                        adds a further layer of challenge. New
                                                          The bright light at the end of this tunnel    rules, new paperwork, new obstacles
                                                                                                                                                     Contents and Introduction                  03
                                                          has been the development in record-           all face businesses in their exporting
                                                          shattering time of vaccines which we          endeavours and Edinburgh Chamber, as         Chamber News                          04 | 06
                                                          are now seeing rolled out to tackle the       part of the British Chambers Network,        Feature: Trading in 2021                   08
                                                          virus and, hopefully, bring a return to       is well-placed to help businesses
                                                                                                                                                     Chamber News                               09
                                                          some kind of normal future. And that          navigate the maze through our in-house
                                                          has only been made possible by the            expertise in this area. Paul Wrighting,      Circular Economy                           10
                                                          huge scale of the international effort        Trade Training Manager at British            In Conversation With                       12
Strathclyde Business School is a top business             that has been made to develop the             Chambers of Commerce, offers some
                                                                                                                                                     New Members                                13
school within a leading international technological       vaccines.                                     excellent advice in the magazine.
University, recently named UK University of the Year                                                                                                 Opinion Piece                              14
                                                          Never has the importance of                   Elsewhere in the magazine, as ever,
in the prestigious Times Higher Awards 2019.              internationalism and global co-               there is news about our members, their       Developing Young Workforce                 16
                                                          operation been more evident.                  resilience and innovation.                   Special Report                         18 | 21
As a long-established, pioneering business school,
we understand the business needs of organisations,        It is therefore entirely appropriate                                                       Corporate View                        22 | 23
from SMEs and start ups to global players.                that this issue of Business Comment                                                        Chamber Training                           25
                                                          focuses on Edinburgh’s desire to
                                                                                                                                                     Inspiring Connections                      26
With seven international centres, we know first hand      continue to look out towards the world
the importance of global thinking and we continue         in all aspects of our life. We look at                                                     International Update                       27
to introduce innovative business programmes and           what the world-famous Edinburgh                                                            Chamber News                               28
bespoke executive education to suit the demands of        International Festival has done during
                                                                                                                                                     Ask the Expert                             29
an evolving business world.                               the past year to continue to fly the
                                                          flag as the world’s Festival City, and                                                     Business Mentoring                         30
                                                                                                                                 Liz McAreavey
Our acclaimed MBA programme can be studied on             what plans are being put in place to                                   Chief Executive,    60 Seconds | Get with IT                   31
                                                                                                                                 Edinburgh Chamber
a full time, part time or flexible learning basis which   ensure the show goes on, and on, in                                    of Commerce
                                                                                                                                                     Chamber Partners                      32 | 36
means you don’t have to give up the day job – or
                                                                                                                                                     Edinburgh’s Newcomers                      38
travel far – to get a world class MBA.

www.strath.ac.uk/business                                                                                                                                               February/March 2021 BC        3
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
CHAMBER NEWS                                                                                                                                                                                                                                                                    CHAMBER NEWS

                                                                                                                                                              John Lewis Edinburgh create new destination for
                                                                                                                                                              customers, visitors and Partners to enjoy.
                                                                                                                                                              I write this as we prepare to face another period of lockdown at the start of 2021
                                                                                                                                                              after one of the toughest years for retail, our communities and our families.

     Six smart sales suggestions
     Alan Gilfillan, Partner at Balfour+Manson, has six tips if you decide to sell
     your business.                                                                                                                                           We will once again be called upon to show our        moved to Waitrose on a permanent basis as
     1. Find the right buyer: You might know who         4.Think about confidentiality: Before                of the deal and the price you can expect to     resilience, determination and spirit to ensure       we continue to work together to support trade
     you want to sell to, perhaps a competitor or        making confidential business information             achieve.                                        we are in the strongest possible position to         across both brands.
     an employee. If not, you can seek assistance        available to a potential buyer, make sure you                                                        welcome back shoppers as soon as we are
                                                                                                              If you are considering selling your business,                                                        We have also shown our appreciation to our
     from professional advisers. If you expect           have a non-disclosure agreement (NDA) in                                                             able.
                                                                                                              it’s important you know where you stand.                                                             customers and Partners with random acts
     significant interest, you might consider an         place restricting the buyer’s use and further                                                        Like many, we have had to adapt at pace to           of kindness through our Give A Little Love
                                                                                                              Instructing a lawyer can help simplify this
     auction, but how widely do you want it known        disclosure of information provided.                                                                  support changing customer behaviour, both            Christmas campaign, which aimed to raise £4m
                                                                                                              process for you.                                                                                                                                            wider selection of brands, new services and a
     that you’re in the market to sell? What will                                                                                                             online and in our shops. For us, it's about being    for two charities: FareShare, which helps those
                                                         5. Be ready to respond to detailed                                                                                                                                                                               focus on inspiring and delighting customers
     staff, customers and suppliers make of it?                                                               www.balfour-manson.co.uk                        flexible and embracing current trends wherever       facing food poverty and Home-Start, which
                                                         information requests: A serious buyer’s due                                                                                                                                                                      through new experiences.
     2. Identify and deal with thorny issues:            diligence will cover accounts, finance, assets,      0131 200 1200                                   possible. We've had to respond quickly to            works with parents who need support.
                                                                                                                                                              change our assortments and focus to react to                                                                We want to work collaboratively with other
     Think carefully what might put off potential        business contracts, insurance, compliance,                                                                                                                As we look forward to the completion of our
                                                                                                                                                              large demand for certain products, particularly                                                             businesses across the St James Quarter and
     buyers. Is there any uncertainty around             data protection, health and safety, employees,                                                                                                            branch refurbishment and the opening of the
                                                                                                                                                              technology and home furnishings as home                                                                     the city centre, the City Council, the Chamber
     the ownership of key business assets?               tax and more. Subject to having that NDA in                                                                                                               new St James Quarter in April 2021 we have a
                                                                                                                                                              working became increasingly prevalent. We've                                                                of Commerce and the BID team to build
     Any ongoing disputes with customers or              place, make all information and supporting                                                                                                                unique opportunity to create jobs, drive much
                                                                                                                                                              also made many of our in-store services                                                                     confidence and to bring workers, shoppers and
     employees? Any missing or incomplete                documents available to help the deal progress                                                                                                             needed city centre footfall, lift spirits and create
                                                                                                                                                              available virtually, including home design and                                                              visitors back into the city centre. We want to
     records? Try to resolve each issue                  swiftly.                                                                                                                                                  a totally new destination for our customers,
                                                                                                                                                              personal styling.                                                                                           build the night time economy and integrate St
     proactively, ideally before going to market, or                                                                                                                                                               visitors and Partners to enjoy.
                                                         6. Structure the sale in a tax-efficient                                                                                                                                                                         James Quarter into the city centre through an
     it could result in a potential buyer withdrawing                                                                                                         The value of good customer service has never
                                                         manner: Check the eligibility criteria for                                                                                                                                                                       exciting events programme.
     or reducing the value of an offer.                                                                                                                                                                            In challenging times, I feel very privileged to be
                                                         Business Asset Disposal Relief (previously                                                           been so evident and I’m proud of the enormous
                                                                                                                                                                                                                   among those at the heart of a fabulous new             It’s been a difficult time and more challenges
     3. Consider third party approvals: If business      Entrepreneurs’ Relief), which reduces a                                                              efforts of all our Partners. Their commitment,
                                                                                                                                                                                                                   mixed-use scheme and to have the opportunity           may lay ahead, but there are many reasons
     premises are leased, on what terms will the         seller’s chargeable gains tax liability to                                                           flexibility, willingness to support each other and
                                                                                                                                                                                                                   of creating a totally new shopping experience          to be optimistic about the future and the
     landlord agree to deal with the buyer and release   10%. Also be considerate to the buyer’s tax                                                          determination to be there for our customers
                                                                                                                                                                                                                   for our customers. We want to offer the very           opportunities open to us too.
     you? Who else might you need to consult? Are        position, working with them to identify a tax-                                                       has been inspiring. Dozens of our Partners, for
                                                                                                                                                                                                                   highest level of customer service in a new John
     there any other shareholders or investors?          efficient structure, as this will affect the value                                                   example, transferred to Waitrose in the peak of                                                             Barry Blamire, Head of Branch, John Lewis
                                                                                                                                                                                                                   Lewis flagship department store for Scotland
                                                                                                                                                              the crisis to help. Many of those Partners have                                                             Edinburgh
                                                                                                                                                                                                                   which is right for the current times - with a

4   BC   February/March 2021                                                                                                                                                                                                                                                                February/March 2021 BC         5
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
CHAMBER NEWS                                                                                                                                       BC ADVERTORIAL

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    Dr Hock Tan, Edinburgh Napier University                                                          further details.

6   BC    February/March 2021                                                                                                                                                                                                                                                   February/March 2021 BC       7
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
FEATURE: TRADING IN 2021                                                                                                                                                                                                                                       CHAMBER NEWS

    Why are Rules of Origin putting a spanner in
    the works?
    Rules of Origin (RoO) are putting a spanner in the works for UK exporters wishing
    to take advantage of the UK’s newly negotiated trade deals with the EU and all
    trade deals we had with the EU that have been rolled over.

                                                                                                                                                       Need help in your Business? Not sure who
                                                                                                                                                       to hire?
    By Paul Wrighting                               the agreement. If we did not have RoO then
                                                    companies could just import goods into a
                                                                                                      counties counted towards the origin of the
                                                                                                      goods and in some agreements they still can
                                                                                                                                                       A Heriot Watt University Placement Student could be the answer!
    Trade Training Manager,
    British Chambers of Commerce                    country that has a trade deal with the country    as long as they processed in some way in the
                                                    they want to trade with then just export the      UK. This is called cumulation and is included    Why recruit a placement                          Who is this for?                                   MSc Construction Project Management
                                                                                                                                                                                                                                                           with Industry Placement
    The new trade agreements only allow goods       goods from that country even though the           in some format in most trade agreements. The     student?                                         Everyone! Businesses of all sizes and sectors
    of UK origin to move tariff and quota free.     country that originally sent the goods does not   issue UK businesses are having at the moment     Placements can be paid or unpaid, part-time      can benefit from having one of our students        MSc Commercial Management and
    Many UK exporters from a variety of sectors     have a deal with that country. For example, a     is that cumulation can only apply if the goods   or full-time, we are flexible!                   working in their business                          Quantity Surveying with Industry
    are finding that goods they thought they        US company wants to export to the EU, but         are processed and there is a list of minimal                                                                                                         Placement
    could export tariff and quota free do not                                                                                                          No fee is payable to the University for
                                                    the US and the EU do not have a trade deal.       processes which do not change the origin of                                                       What is it?
    meet the new origin rules putting their goods   Without RoO the US company could export the       the goods. For example if Norwegian salmon       arranging the placement, and we work with                                                        Start Date and Duration.
    at a disadvantage compared to their EU                                                                                                             both the student and employer to ensure that     An innovative two-year MSc programme
                                                    goods to the UK and then on to the EU taking      is imported into the UK and then repackaged                                                                                                       Placements start Summer 2021 until Spring
    competitors. The rules define which goods                                                                                                          the relationship is equally beneficial for all   which incorporates one year on-campus
                                                    advantage of the UK EU trade deal.                for the consumer market, then repackaging                                                                                                         2022 but we can adapt to your timeframe.
    can be counted as originating in the UK                                                           is considered a minimal process which does       involved, offering support before and during     academic study followed by an industry
    and therefore benefit from the negotiated       The rules vary for each commodity code                                                             the placement, with clearly defined learning     placement. The industry placement is
                                                                                                      not confer origin, so the goods remain of
    agreements.                                     though in general if 50% of the ex works price
                                                                                                      Norwegian origin. If the same Norwegian          outcomes agreed at the outset.                   designed to enable students to apply their      Find out more
                                                    is considered as originating in the UK then the                                                                                                     knowledge in practice and add value to both     To learn more about this opportunity please
    So, why do we have RoO? RoO are written into                                                      salmon is imported into the UK and is smoked     Direct access to a pool of engaged and
                                                    goods would be considered to be of UK origin.                                                                                                                                                       contact:
    all trade agreements to ensure that reduced                                                       and then repackaged for the consumer market,     enthusiastic students who are actively           the employer whilst also enhancing the
                                                    For goods wholly originating on the UK this is
    tariffs and other non-trade barriers covered                                                      then the salmon can be considered of UK          seeking placements. Only students who            student’s professional development. The
                                                    not an issue but with modern supply chains                                                                                                                                                          MSc International Business Management with
    by the agreement are only available to goods                                                      origin.                                          successfully pass the initial academic           Masters level degrees, delivered by both
                                                    parts come from all over the world. When we                                                                                                                                                         Industry Placement - Anna Wilson, Student
    originating in the countries that have signed   were a member of the EU then parts from EU        These rules will have the effect of curtailing   component of the curriculum are eligible for     Edinburgh Business School and the School        Placement Co-ordinator for
                                                                                                      the UK from being a distribution centre for EU   the placement, ensuring they have proven         of Energy, Geoscience, Infrastructure and       Anna.wilson@hw.ac.uk
                                                                                                      goods. It may make UK manufacturers look         ability and are placement ready.                 Society, include:
                                                                                                                                                                                                                                                        MSc in Civil Engineering, Commercial
                                                                                                      for UK suppliers to replace their existing EU
    “The issue UK businesses are having at the moment                                                 suppliers, but EU manufactures face the same
                                                                                                                                                       Students subject to any interview and
                                                                                                                                                       selection process that the employer wishes to
                                                                                                                                                                                                           MSc in International Business                Management and Quantity Surveying and
                                                                                                                                                                                                           Management with Industry Placement           Construction Project Management with
    is that cumulation can only apply if the goods are                                                issue so may well replace there UK suppliers.
                                                                                                      In short RoO are an added barrier to trade
                                                                                                                                                       apply to ensure there is a good fit.
                                                                                                                                                                                                           MSc Civil Engineering with Industry
                                                                                                                                                                                                                                                        Industry Placement - Karen Beattie, Student
                                                                                                                                                                                                                                                        Placement Co-ordinator
    processed and there is a list of minimal processes                                                that many UK exporters have not needed to        Great opportunity to get to know and train a
                                                                                                                                                       student as a potential graduate employee.
                                                                                                                                                                                                           Placement                                    Karen.beattie@hw.ac.uk
                                                                                                      consider before. Not all goods can move tariff
    which do not change the origin of the goods.”                                                     and quota free between our trading partners.

8   BC     February/March 2021                                                                                                                                                                                                                                            February/March 2021 BC      9
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
CIRCULAR ECONOMY                                                                                                                                    BC ADVERTORIAL

                                                                                                                                                         2021: The Year CRM Systems Take Over the World
      Covid recovery must be circular
                                                                                                                                                         Ok…so taking over the world is a bit strong. But if 2020 has shown us anything,
      The development of vaccines to tackle the Covid 19 pandemic has raised                                                                             it’s that people and businesses can and will adapt to change, but they need the
      hopes that an end to the public health crisis that has cost lives and livelihoods                                                                  right tools.
      may be in sight.
                                                                                                                                                         And we think CRM systems are just one part of
                                                                                                                                                         a whole toolbox that businesses will need over
      By Mayan Grace                                                                                                                                     the next 12 months.
      Head of Projects
      Edinburgh Chamber of Commerce                                                                                                                      The challenges businesses face

      As we say goodbye to a difficult 2020 and                                                                                                          COVID-19 and lockdown have been the biggest
                                                                                                                                                         challenge most businesses have ever faced.
      look ahead to what, we hope, will be a better
                                                                                                                                                         The shutdowns and lockdowns have meant
      2021 then thoughts turn to the shape of our                                                                                                        a workforce constantly in flux, never knowing
      future, and in particular the shape that our                                                                                                       exactly what the next day was going to bring.
      economic recovery will take.
                                                                                                                                                         But that workforce stepped up. They started
      Whatever that may be, an increasing number                                                                                                         working from home, learning new software and
      of Governments, economists and business                                                                                                            skills, and did everything they could to keep the
      leaders believe that the shape will have to be                                                                                                     economy (and their company) moving forward.
      circular.                                                                                                                                          And, sad to say, it’s not over yet. 2021 is
                                                                                                                                                         going to be another year of lockdowns and
      The pandemic and the restrictions imposed
                                                                                                                                                         shutdowns.
      to control it have caused us to look again at                                                                                                                                                          for their entire workforce or just selected        an increased adoption of customer service (or
      many aspects of life – including how we run                                                                                                        As such, businesses have been spending the          individuals or teams. Others just want the         HelpDesk / Ticketing) systems. There’s also the
      our economies.                                                                                                                                     last several months making strategies and           option available for their disaster planning       expectation of an increase of focus on digital
                                                                                                                                                         budgets to help them not only cope, but thrive      processes, recognising that, while remote          marketing.
      For example, the existing economic model is                                                                                                        over the coming year.                               working isn’t for them, there is a strong chance
      linear, based on “make, use and dispose.” The                                                                                                                                                          that future lockdowns will require it.             Although there are standalone systems that
      global economy relies on deeply intertwined,                                                                                                       Setting a budget                                                                                       will let you manage these specific needs, there
      complex and often remote supply chains,                                                                                                                                                                With all this in mind, you’re looking at about     is a real benefit to keeping them within a CRM
                                                                                                                                                         Generally speaking, revenue for most                49% of businesses looking to invest in software    system like OpenCRM.
      sustained by more using billions of tons                                                                                                           businesses is down (or stagnant) compared           and/or cloud services, specifically to cater for
      of new raw materials each year to meet                                                                                                             to last year. But interestingly, about 85% of       this shift.                                        The main win is the continuous flow of
      the demand. It has been unsustainable for                                                                                                          European businesses surveyed by SpiceWorks                                                             information between the people managing
      decades, and the complications it brings have                                                                                                      (for their State of IT survey) are planning on      In shifting to a Cloud based software and          these systems and the rest of your team.
      been exposed through recent months.                                                                                                                increasing or keeping their current IT spending     system, there is a real focus both on the          Letting salespeople see whether someone has
                                                                                                                                                         budget.                                             requirements of the team and the security of       recently raised a ticket, asked a question, or just
      A circular economy provides an alternative                                                                                                                                                             the systems being used. A recent survey by         clicked on a link in a marketing email can help
      model, with products designed to be                                                                                                                Gartner backs this up, saying that IT spending      Flexera found that around 83% of businesses        them tailor their next phone call.
                                                                                                                                                         decreased or stagnated in 2020, but looks           view security as their biggest concern when
      repurposed and regenerated, keeping                                                                                                                                                                                                                       And vice versa…if an agent on your customer
                                                                                                                                                         to increase worldwide by a projected 4%.            shifting to the Cloud.
      materials in use for much longer.                                                                                                                  And enterprise software (including CRM)                                                                service desk knows someone has recently
                                                       and support for small and medium sized           There have, of course, been many other
                                                                                                                                                         investment is expected to grow by 7.2%!!                                                               signed an order or has an outstanding invoice,
      Circular Edinburgh is an innovative              businesses in Scotland to be more resource       examples of innovative circular economy                                                              And we can certainly back this up.                 they can change their response to any
      programme designed to help companies             efficient and create a more circular economy.    thinking that have opened business               John-David Lovelock, distinguished research         We’re seeing a change in the questions new         complaint or question.
      who want to be sustainable and responsible                                                        opportunities and also created competitive       vice president at Gartner, suggests that this       potential customers are asking us during
      in the way they go about their business –        Despite the difficulties, many local companies   advantages as consumers become                   spend is down to a combination of need and                                                             This kind of end-to-end solution is better for
                                                                                                                                                                                                             system demonstrations. People want to
      usually developing improved efficiencies and     have been helped, supported and encouraged       increasingly interested in how the products      trust. Businesses need software to keep their       know more about the security of our system         making sure your whole team is “singing from
      increased customer appeal as a result.           through a series of digital events, seminars     and services they buy are created.               business going (and hopefully to grow it). They     and infrastructure than ever before. Just          the same songsheet”…and can save your
                                                       and meetings to take advantage of the                                                             saw how well Cloud-based software functioned        as important they want to understand how           business money by saving time, reducing how
      A partnership between Zero Waste Scotland                                                         As we all look to rebuild our economy, we        throughout 2020, keeping their workforce            to control access to their data using our          many systems you are using and ultimately
                                                       benefits that Circular Economy thinking can
      and Edinburgh Chamber of Commerce, the                                                            know we want it to be one that is better, more   productive.                                         permissions model as well.                         delivering better customer service.
                                                       bring.
      programme provides support and advice to                                                          resilient and more sustainable. And that will    Recognising the likelihood of continued                                                                If you’d like to learn more about OpenCRM or
                                                                                                        certainly mean, more Circular.                                                                       We’ve also found that our existing customers
      organisations keen to break free from the        We’ve seen: city businesses repurpose                                                             disruption to “normal” ways of doing business,                                                         see more information on the stats discussed in
                                                                                                                                                                                                             are coming to us with plans to expand their
      make, use and dispose economy, with all of       existing raw materials “mined” from                                                               management teams all over the world are             use of CRM. They may be replacing an old           this article, please head over to www.opencrm.
                                                                                                        For further information please visit https://
      its waste and expense.                           electronic equipment to create new jewellery;                                                     responding by planning their spending.              system that was exclusively desk-based rather      co.uk.
                                                                                                        www.edinburghchamber.co.uk/circular-
                                                       the development of reusable sanitary             edinburgh/ or contact Mayan Grace                                                                    than in the Cloud. Or they’ve got departments
      The Circular Edinburgh project is supported
      as part of Zero Waste Scotland’s Resource        products to help end period poverty and          or Lauren Ridgley on 0131 221 2999               Making a strategy                                   who could do with being more efficient. Some                       Graham Anderson, is the CEO
                                                       reduce plastic waste entering our oceans;                                                                                                             have even added whole new processes to their                       and founder of OpenCRM,
      Efficient Circular Economy Accelerator                                                            (option 5) or email circulareconomy@             This spending will, of course, not be made
                                                                                                                                                                                                             business that need integrating to their CRM                        one of the UK’s leading
      Programme, which will invest £73m in             the re-use of retired climbing ropes to          edinburghchamber.co.uk                           blindly or recklessly. Business leaders are
                                                                                                                                                                                                             system.                                                            customer relationship
                                                       create designer dog leads; old linen taken in                                                     looking to update their infrastructure and
      circular economy and resource efficiency                                                                                                                                                                                                                                  management systems.
                                                                                                                                                         change business processes as a response to a
      projects, thanks to support from the             exchange for environmentally friendly new
                                                                                                                                                         change in the way we all work now.                  CRM taking over the world?
      European Regional Development Fund               sheets used to create dog beds; and coffee
                                                                                                                                                         Some businesses are talking about a                 One of the big trends that we as an industry are
      (ERDF). This programme provides funding          grinds repurposed as fertiliser.
                                                                                                                                                         permanent shift to remote working, either           expecting over the next 12 months includes

10   BC   February/March 2021                                                                                                                                                                                                                                                      February/March 2021 BC             11
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
IN CONVERSATION WITH: MOORGARTH                                                                                                                                                                                                            NEW MEMBERS

      Name: Tim Vaughan
                                                                                                                                                       WELCOME TO OUR NEW MEMBERS
                                                                                                                                                         BroadenBase Projects                     Interference Pattern                Intercultural Youth Scotland
      Job Title: Chief Executive Officer
      Company: Moorgarth Group

      1. Tell us about Moorgarth and its role in the City?

      Moorgarth comprises 3 businesses, the property owning                                                                                             www.BroadenBaseProjects.com              www.interferencepattern.com            www.interculturalyouthscotland.org
      asset management, PM+U our property management arm
      and The Boutique Workplace our flexible working and serviced                                                                                          Warren Elsmore                        Aquila Accountancy                            Coffee Tepuy
      offer proposition. We have specialised in capital intensive and
      transformatory repositioning of tired older properties into more
      modern and relevant facilities that cater for their markets,
      community focussed, local engagement, collaboration and
      partner being our mantra. Awareness of the “new world” allows
      us to innovate and deliver exciting projects and solutions.
                                                                                                                                                          www.warrenelsmore.com                 www.aquila-accountancy.co.uk                  www.coffeetepuy.co.uk
      2. What does your role at the company involve?

      I am Joint CEO of our listed holding company, with primary
                                                                                                                                                        Victim Support Scotland            The Edinburgh Boiler Company                    Property Studios Ltd
      responsibility for all the UK activities, leading the charge on all
      our asset management and growth initiatives.

      3. What attracted Moorgarth to the challenge of
      Waverley Mall?                                                                                                                   Tim
                                                                                                                                       Vaughan
      I have known Waverley Mall for 25 years and always thought
      what a missed opportunity it was. The best location in Edinburgh
                                                                                                                                                           www.victimsupport.scot            www.theedinburghboilercompany.com              www.propertystudios.co.uk
      but no relevance to its market and no profile onto Princes
                                                                             steps. Following this our footfall increased by almost 15%, resulting
      Street. The opportunity to create something that will complement
                                                                             in significantly improved trading. The development on the roof will              The Refillery                    RE/MAX - Marina Ferbej                        Flying Computers
      the existing offer but have that connection to both visitors and the
      people of the city.                                                    create the much needed prominence the scheme has never had
                                                                             before. The centre will provide all with an opportunity to shop local,
      4. It is said that consumers are now buying into
                                                                             indulge themselves in all that is Edinburgh and Scotland as well as
      experiences, how do Moorgarth plan to incorporate
                                                                             get the essentials they will need for their journeys.
      ‘experience’ into the space at Waverly Mall?

      Experience combines many different elements, the physical              6. Are there any exciting projects on the horizon for
                                                                             Moorgarth at Waverley Mall?                                                   www.therefillery.co.uk                mferbej@remax-scotland.net               contact@flyingcomputers.co.uk
      environment is one, technological engagement another, the mixed
      retail, leisure and food offers another. Perhaps more importantly
                                                                             Many – watch this space!!
      than anything is the relevance and connection to its market and
                                                                                                                                                                PekoeTea                          Trickle Data Insights                            Rubycom
      customer service and sense of welcome our building exude, will         7. Other than your current positon, what would be your
      make people come back. When we have finished we will have a truly      dream job?
      destinational offer combined with a regular calendar of exciting
                                                                             I’m lucky, I do have a fascinating job, despite the current challenges.
      events and activities that will draw in our customer for totally
                                                                             Otherwise, a driver of one of those massive wagons that cross the
      different reason that exist currently.
                                                                             USA.
      5. With Waverley Mall sitting right at the gateway                                                                                                    www.pekoetea.co.uk                       https://trickle.works                  www.rubycomlimited.com
      to Scotland, how do Moorgarth plan to connect with                     8. Outside of business, what is most important in your
      passing commuters and visitors?                                        life?                                                                                             Would you like more information on joining the Chamber?
      The connection started with the widening of the entrances onto the     My wife and 3 kids, the dog, and my beautiful motorbikes.                             Membership prices start at only £25.80 per month.Please contact us for more information.
                                                                                                                                                                         Richard Ellis Head of Membership, Richard.ellis@edinburghchamber.co.uk

12   BC   February/March 2021                                                                                                                                                                                                                       February/March 2021 BC   13
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
OPINION PIECE                                                                                                                                                  BC ADVERTORIAL

     Key milestone reached in the construction of Trams
     to Newhaven
     Last month we reached an exciting milestone in the construction of Trams to
     Newhaven, one of the Capital’s largest infrastructure projects, when the first track
     was laid at Ocean Terminal.

                                                                                                                                                                     Intelligencia Training Reveals New Behavioural
                                                                                                                                                                     Detection Analysis Programme
                                                                                                                                                                     Intelligencia Training has announced the addition of a drama-based, online
                                                                                                                                                                     programme in Behavioural Detection Analysis.
                                                                                                                                                                     As the UK’s leading provider of intelligence      to provide parity of knowledge and skills in   what makes things ‘odd’, empowering them
                                                                                                                                                                     and security apprenticeships, Intelligencia       the basics of good Behavioural Detection       to act upon observations and gut feeling.
                                                                                                                                                                     Training recently recognised the need for         Analysis.
     Timetabled to carry the first passengers in           And this is more relevant than ever as we look                                                                                                                                                             By involving each trainee in the role
                                                                                                                                                                     the provision of training within Behavioural
     Spring 2023, Trams to Newhaven will add               to recover from the COVID pandemic, and the                                                                                                                 Nick Atkinson, Commercial Director of          of Behavioural Detection Analysis,
                                                                                                                                                                     Detection Analysis.
     nearly three miles of track to the existing route,    unparalleled impact it has had on all aspects                                                                                                               Intelligencia Training, commented: “This       organisations are able to build a robust
     connecting Leith and Newhaven to the city             of city life. We know that, eventually, some                                                              Launched in collaboration with parent             rewarding programme builds upon the            culture of risk mitigation – enhancing the
     centre and onward to Edinburgh Airport.               sense of normality will return and, when it does,                                                         organisation, Intqual-pro, the new online         success we have engaging with an ever          ability to both spot and act upon anomalous
                                                           we should be on the world stage. When we                                                                  programme presents an opportunity for             growing number of Government agencies,         behaviour, as well as improving overall
     Not only will the completed line deliver a
                                                           welcome visitors back to Edinburgh, we want                                                               those working in this crucial area of expertise   public sector departments and the security     customer service.
     high capacity light rail service to this densely
                                                           to showcase our beautiful UNESCO World                                                                    to engage in compelling, distance training,       industry, the ability to further develop the
     populated part of the city, but it will be pivotal                                                                                                                                                                                                               The Behavioural Detection Analysis
                                                           Heritage site in the centre, but also all that other                                                      with key learning outputs embedded within a       specialist skill sets required to operate in
     to the city’s ambitious transport, mobility and                                                                                                                                                                                                                  programme has been a welcomed addition
                                                           parts of the city have to offer.                                                                          unique filmed drama.                              these sectors is a huge advantage.”
     climate-related goals.                                                                                                                                                                                                                                           amongst Intelligencia Training’s portfolio
                                                           There is no doubt the events of this year will                                                            Relevant to any organisation involved in          The key aim of the programme is not about      of established offerings across Intelligence
     If Edinburgh is to hold its own as a modern
                                                           impact on people’s travel habits and this must         to create a truly people-friendly city centre.     crowded public spaces, such as those              increasing suspicion, but about increasing     Analysis, Counter Fraud Investigation and
     European Capital, the status quo is no longer
                                                           be taken into account as we look ahead to              As part of construction, we’re taking every        across retail, entertainment and travel           awareness. Delegates will gain a general       Financial Services Risk/Compliance.
     an option. Following Dublin, Manchester, Berlin
                                                           a fully operational tram line to Newhaven in           opportunity to enhance public spaces, cycling      sectors, the new online programme aims            understanding of anomalous behaviour and
     and other cities where light rail systems have                                                                                                                                                                                                                   For more information, contact
                                                           2023. Having said that, I’m pleased that our           infrastructure and pedestrian routes, helping
     transformed public transport, we need to                                                                                                                                                                                                                         info@intelligenciatraining.com or visit www.
                                                           recently updated Final Business Case, which
     change the way people move around the city.
                                                           incorporated rigorous stress-testing and
                                                                                                                  people to walk, cycle and spend time in their
                                                                                                                  local communities too.                             “This rewarding programme builds upon the success                                                intelligenciatraining.com.
     Large capacity trams, each carrying up to 250
     passengers, offer a reliable, clean alternative
                                                           scenario planning for a post-COVID future,
                                                           found that the economic and financial business         Over the decades this city has been awarded        we have engaging with an ever growing number of
     to private car journeys. Their increased use,
     alongside the city’s excellent bus service, will be
                                                           cases for the project still stack up.                  countless accolades for our pioneering
                                                                                                                  approach – this year alone we were named
                                                                                                                                                                     Government agencies, public sector departments
     central to cutting congestion, driving down air
     pollution and achieving our zero carbon 2030
                                                           Of course, more than anything, we want the
                                                           service to benefit residents here. Its delivery will
                                                                                                                  most forward-thinking city in the UK and           and the security industry, the ability to further
                                                                                                                  included amongst the world’s 50 most
     target.                                               align closely with our proposed City Mobility          innovative cities. That’s exactly the kind of      develop the specialist skill sets required to operate
                                                           Plan, which envisions accessible, affordable
     Delivering trams to the north of Edinburgh will
                                                           and sustainable travel in the city, and Edinburgh
                                                                                                                  attitude we have toward the future of transport
                                                                                                                  in Edinburgh, and the delivery of Trams to
                                                                                                                                                                     in these sectors is a huge advantage.”
     unlock a swathe of the city for development,
                                                           City Centre Transformation, our bold plan              Newhaven is front and centre of this.
     employment and economic opportunities too.

14   BC     February/March 2021                                                                                                                                                                                                                                                          February/March 2021 BC      15
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
DELVELOPING YOUNG WORKFORCE   BC ADVERTORIAL

                                   Virtual Training Launched to Sustain Intelligence and
                                   Security Professionalisation
                                   Intqual-pro has launched a new series of virtual training programmes to support
                                   continued professionalisation across the intelligence, cyber and safeguarding
                                   communities.
                                   As organisations continue to operate remotely          from our Internet Research course. The ever        The programmes delivered by Intqual-pro
                                   due to the impact of the COVID-19 pandemic,            increasing need to have a platform that can        represent some of the UK’s leading and first
                                   Intqual-pro, a global leader in the delivery of        be used for a single line of enquiry and provide   vocational qualifications in their specialist
                                   intelligence and security training, has adapted        an audit trail for research and investigation      fields. These include: The Higher Diploma in
                                   the delivery of their programmes to allow those        will provide utility, increasing efficiency and    Intelligence Operations, which quickly became
                                   across the communities the opportunity to              effectiveness of an analyst’s work. Much           the UK’s leading vocational qualification in
                                   achieve high-quality, role relevant training in a      time and effort have gone into producing           Intelligence Analysis; the Level 3 Internet
                                   socially distant learning environment.                 a programme that shows how a suitable              Research & Investigation, which was the first
                                                                                          virtual machine, an appropriate browser and a      recognised qualification within this discipline;
                                   The launch of virtual training in these fields
                                                                                          number of relevant tools can be put together       and the Level 6 Diploma in Intelligence
                                   has been important to ensure intelligence and
                                                                                          to meet an organisation’s requirements when        Management, the first Level 6 qualification
                                   security professionals can continue to develop
                                                                                          using online resources. The aim is post            specific to Intelligence Managers that can be
                                   the knowledge and skills needed to perform
                                                                                          attendance, delegates will have a functioning      achieved outside of a university setting.
                                   effectively in their role, whilst in-person training
                                                                                          virtual machine, operating system with a
                                   programmes remain on hold.                                                                                Current and ex-serving military personnel have
                                                                                          number of tools relevant to their role installed
                                   Intqual-pro have recently announced dates              and running. There is the added benefit of         also been invited to join Intqual-pro's virtual
                                   for their Intelligence Operations, Intelligence        quarterly catch-up workshops where delegates       training series using their ELCAS credits,
                                   Management and Internet Research &                     can share experiences, successes and be            following the training providers recent approval
                                   Investigation programmes, as well as new               bought up to date regarding latest applications    to join the Ministry of Defence’s Enhanced
                                   course in the application of a Virtual Machine         and updates to current tools.”                     Learning Credit Scheme.
                                   for Research & Investigation.
                                                                                          Delegates attending the virtual training
                                   Commenting on the new Virtual Machine                  courses can expect to gain parity of skills with
                                   course, Mark Burton, Director of Operations            those in similar roles throughout high-profile
                                   at Intqual-pro, said: “This programme has              organisations from both public and private
                                   evolved as a result of multiple client’s feedback      sectors.

16   BC   February/March 2021                                                                                                                                  February/March 2021 BC           17
Business Comment Internationalisation and Connectivity - Edinburgh Chamber of ...
SPECIAL REPORT: TRANSPORT AND INFRASTRUCTURE

        Festival still
        leads on
        international
        stage

     This was the year of The Great Pause when much of the human activity we had                                                                                   There is no doubting the appeal of the Festival.
                                                                                                                                                                   Its international audience of 400,000 enjoys
                                                                                                                                                                                                                           Francesca said: “By its nature the Festival is
                                                                                                                                                                                                                           defined by its bringing people together to share
     taken to be “normal” was forced to a juddering standstill by the Covid 19 global                                                                              huge support from the local population,                 that live experience, by bringing people together
                                                                                                                                                                   with 58% of audiences in 2019 coming from               in this wonderful city. But this year also showed
     pandemic.                                                                                                                                                     Edinburgh and the Lothians and a further 18%            us that there are other ways to reach not only
                                                                                                                                                                   coming from the rest of Scotland. In addition,          our traditional audience, but new audiences and
     We saw scenes of hospitals overwhelmed,            silenced for a year, the Edinburgh International    come at a huge economic cost to the city it has        research regularly shows that most local                people who might never be able to see a live
     sick people forced to die alone, jobs lost in      Festival was doing what it has always done - it     also allowed organisers to look at how they            people believe the festivals make Edinburgh a           show.
     their thousands as nations were forced to          innovated, pioneered, and delighted. Most           might improve their harmony with the city.             better place to live.
     impose lockdown on their populations. But          important of all, the Edinburgh International                                                                                                                      “We don’t want to diminish the physical Festival
                                                                                                            Francesca Hegyi, Executive Director of                 Its international appeal makes Edinburgh, for           in any sense, but we now know that we can
     we saw also our environment benefit, an end        Festival has been evaluating, considering and
     to “presenteeism” in our workplaces and the        planning.                                           Edinburgh International Festival, is an advocate       a month every year, the Cultural Capital of the         enhance and grow its reach using technology.
     potential beginning of a new work/life balance.                                                        of what she describes as “responsible                  World. A reputation no other city enjoys, and
                                                        So that when the curtain goes up on one of          internationalism.”                                                                                             “And that in turn has also provided a whole
     Even the very air improved.                                                                                                                                   most would love to have.                                new resource that we have been able to make
                                                        the greatest shows on earth next August, the
     And we saw the world’s greatest performing         Festival will be back brighter, better, more        Speaking further on international travel, she          When the opportunity to present the festival to its     available for schools and colleges throughout
                                                                                                            said “It’s almost like responsible drinking. Like                                                                                                                  General Manager of Glyndebourne Opera,
     arts festival cancelled for the first time since   sustainable and smarter than ever before.                                                                  live audiences was denied, the Festival went digital.   Scotland, to use to educate and inspire our
                                                                                                            drinking a really fine whisky. Fantastic, and an                                                               young people. In advocating and pursuing            Henry Harvey Wood, the Head of the British
     it began in 1947. But while the applause in        While the absence of the Festival, and its fellow
                                                                                                            enjoyable and pleasant experience in the right         My Light Shines On, filmed primarily in empty           “responsible internationalism” Edinburgh            Council in Scotland, and leaders from the City
     our theatres and venues may have been              festivals including the Fringe, has undoubtedly
                                                                                                            quantity. But take it too far and it is bad for you.   venues throughout Edinburgh, attracted a                International Festival is simply building on its    of Edinburgh. It was established in 1947 – in
                                                                                                                                                                   global audience of over a million spanning              history and its legacy.                             the wake of World War Two - as a world class
                                                                                                            “The Festival brings artists from all over the world
                                                                                                                                                                   47 countries, including USA, Canada,
     “The Festival brings artists from all over                                                             and adds enormously to the life of the city. But                                                               Francesca explained: “I am looking forward          cultural event to bring countries together
                                                                                                                                                                   Austria, Germany and France. The                                                                            through art.
                                                                                                            we also must be cognisant of our impact on the                                                                 to developing new opportunities throughout
                                                                                                                                                                   Festival also lit up the sky above the
     the world and adds enormously to the life                                                              city and the way we relate to its citizens.
                                                                                                                                                                   capital with over 750 beacons of light from 13
                                                                                                                                                                                                                           this year by working with corporate partners
                                                                                                                                                                                                                           to solve some of the challenges we have
                                                                                                                                                                                                                                                                               For further information about Edinburgh
                                                                                                            “For example, we need to do all we can to              venues, illuminating dark performance spaces
     of the city. But we also must be cognisant
                                                                                                                                                                                                                                                                               International Festival visit eif.co.uk.
                                                                                                                                                                                                                           identified around sustainability, technology and
                                                                                                            help the city reduce its carbon footprint. That        across the Festival City. In order to create the
                                                                                                                                                                                                                           internationalism.”                                  If you would like to discuss partnerships with
     of our impact on the city and the way we
                                                                                                            means, for example, thinking about how we              spectacular display both on and offline, the
                                                                                                            bring artists here, how long for, and what we          International Festival engaged over 500 artists         The Edinburgh International Festival was            Edinburgh International Festival, please contact

     relate to its citizens.”
                                                                                                            use them for when they are here to ensure the          and arts workers during August 2020.                    the inspired idea of Rudolf Bing, then the          Sadie McKinlay: sadie.mckinlay@eif.co.uk.
                                                                                                            city gets the most benefit.”

18   BC     February/March 2021                                                                                                                                                                                                                                                                  February/March 2021 BC           19
SPECIAL REPORT: TRANSPORT AND INFRASTRUCTURE

     Ports the
     Answer
     to Stormy
     Seas
     The old expression “any port in a storm” could take
     on a whole new meaning as the UK seeks to rebuild
     its economy and its opportunities in the wake of
     the perfect storm formed by the global coronavirus
     pandemic and a post Brexit trading world.
     Ports could hold one of the biggest keys to       Leith-based Forth Ports is one of the UK’s
     unlock new jobs and potential prosperity –        largest and leading operators of ports in
     with ports making huge investments as they        the UK. Charles Hammond, Chief Executive,
     maintain their determination to keep the supply   has ensured their ports at Tilbury, London,
     of goods and materials flowing between us and     and at Leith, Dundee, Grangemouth, Rosyth,
     the rest of the world.                            Methil and Burntisland are ready to meet the
                                                       challenges of the UK leaving Europe.
     And that will be vital as we seek to create new
                                                       He said: “Customs, border and security
     jobs and opportunities for our citizens as we,
                                                       formalities have already changed on 1 January
     eventually, emerge to a new normal. Consider                                                          our construction industry thrives by keeping         Ports, DP World and Ford working together on         major renewables and North Sea oil and gas         ports across the east coast, from the Thames
                                                       and will change further on 1 July 2021 for intra-
     this, 95% of all goods come into the UK by sea.                                                       the flow through our ports. Supply chains are        a project like this you have to believe that there   decommissioning projects, and also continues       to the Tay, and Tilbury in particular has seen
                                                       European trade flows, but what’s required?
     The UK Government is also keen to develop                                                             realigning as they seek greater resilience and       will be real investment in creating something        to invest at Leith.                                huge investment to ensure the demand can
                                                       “For at least two years our dedicated in-house      a low carbon route close to market, and our          of real value. We believe this project could                                                            be met. In addition, that will mean longer
     Freeports – low tax zones designed to             Brexit transition team has been at the heart        ports are ideally placed to support through our      create around 20,000 jobs and stimulate wider        Mr Hammond is also Chairman of the UK Major        sea voyages (and a need for more shipping)
     encourage investment and economic activity        of discussions with the Border Delivery and         investment in infrastructure, market leading         economic regeneration.”                              Ports Group, the association for port operators.   coupled with an improved rail network.
     – and these could also trigger economic           Protocol Group and all tiers of the governments     turnaround times and capacity for growth.”                                                                He said considerable work had been done in
     regeneration in areas in need of an economic      in England and Scotland as the UK prepares                                                               Forth Ports are now looking at the potential                                                            “This will see goods loaded and unloaded
                                                                                                                                                                                                                     the months and years leading up to Brexit, and
     boost.                                            for this new dawn. The team has also been           The company has made a £260 million                  for a Freeport at Grangemouth, Scotland’s                                                               closer to their eventual destination, and in turn
                                                                                                           investment programme in a new port on the                                                                 that it was clear that major changes are certain
                                                       working collaboratively with our customers to                                                            biggest port and export hub. In addition, the                                                           that should see more regional haulage and so
                                                                                                           Thames, Tilbury2, and an overhaul of their rail                                                           in the UK ports landscape.
                                                       provide Brexit flexible solutions.                                                                       company has invested around £40 million at                                                              fewer long road journeys. That will lead to a
                                                                                                           terminals at Tilbury and an investment of £3         Dundee to make the port a marine hub for             Trade is likely to be spread more throughout       reduced carbon supply chain.
                                                       “Harnessing our vast experience and proven          million at Grangemouth which will create a low
                                                       performance of handling rest-of-world trade,        carbon distribution model for the food, drink                                                                                                                “Ports are potentially able to play a major role
                                                       I.T. backed border and booking systems,
                                                       an extensive network of ferry and container
                                                                                                           and perishables sectors – connecting Europe’s        “When you get Forth Ports, DP World and Ford                                                            in levelling up and regenerating our economy.
                                                                                                                                                                                                                                                                        For every job we create within our ports, we
                                                                                                           largest port to Scotland’s largest container port.
                                                       connections, and onward rail and road strategic
                                                       linkages to the largest domestic consumer           The UK Government has already thrown its
                                                                                                                                                                working together on a project like this you have                                                        create ten in the wider community. This is
                                                                                                                                                                                                                                                                        the fourth most productive industry in the
                                                       markets, we will ensure that goods continue to      weight behind the development of Freeports to        to believe that there will be real investment in                                                        UK. With the investment being made, and
                                                       efficiently flow across our borders and onward      encourage economic recovery, and Forth Ports
                                                       to their final destination.                         is involved in a major bid on the Thames along       creating something of real value. We believe                                                            with the right policies and support, ports can
                                                                                                                                                                                                                                                                        create jobs and skills, create new businesses
                                                                                                           with fellow port operator DP World and Ford of
                                                       “Our commitment is to ensure our shelves
                                                                                                           Dagenham.                                            this project could create around 20,000 jobs and                                                        and help businesses grow, and we can help
                                                       remain stocked, our NHS is supported, our                                                                                                                                                                        create a more sustainable and inclusive future
                                                       vehicles fuelled, our industrial base fired and     Mr Hammond added: “When you get Forth                stimulate wider economic regeneration.”                                                                 economy.”

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CORPORATE VIEW                                                                                                                                                                                                                                                                 CORPORATE VIEW

     Benefiting nature, business and the community                                                                                                                 Staying connected at Home and Away
     The Dornoch Environmental Enhancement Project (DEEP) is a ground-breaking                                                                                     2020 has been the hardest year that Edinburgh’s tourism industry has ever faced.
     collaboration between industry, academia and charity to restore native European                                                                               The ongoing pandemic continues to threaten the 30,000 jobs supported by the
     oysters to the protected area of the Dornoch Firth, after more than a century. To                                                                             sector and will devastate £1.3bn of normal visitor spend.
     date recreating entire reefs has never before been attempted in Europe.
                                                                                                                                                                   By Paula Ward
                                                                                                                                                                   Regional Leadership Director, VisitScotland
                                                                                                                                                                   In response to the crisis, as ‘Team Edinburgh’
                                                                                                                                                                   has come together and collaboration has been
                                                                                                                                                                   vital for us – working closely with our strategic
                                                                                                                                                                   visitor economy partners ETAG and City of
                                                                                                                                                                   Edinburgh Council and others across the city.
                                                                                                                                                                   We’ve been at the front line working on a one to
                                                                                                                                                                   one basis with businesses through our industry
                                                                                                                                                                   relationship and quality assurance teams
                                                                                                                                                                   while keeping Edinburgh connected to our
                                                                                                                                                                   core domestic and international markets with
                                                                                                                                                                   recovery campaigns, virtual trade events and
                                                                                                                                                                   valuable insights on how consumer behaviours
                                                                                                                                                                   have been affected via our online channels.

                                                                                                                                                                   Our global outlook
                                                                                                                                                                   While we haven’t been able to open our doors
                                                                                                                                                                   to international visitors in the usual ways, we
                                                                                                                                                                   have constantly sought to keep Scotland front
     DEEP, supported by The Glenmorangie                      Oysters enhance biodiversity through the        collaboration to share research and knowledge        of mind as the first-choice destination when
     Company, aims to shift the ambitions of marine           creation of complex reefs where small           into reef restoration. DEEP and its partners         travel is deemed safe - using the messaging
     conservation using the expertise of Heriot-              invertebrates and fish can shelter              hosted a 155-scientist conference at the Royal       ‘Dream Now, Travel Later’. During the first
     Watt University’s (HWU) Centre of Marine                                                                 Society in Edinburgh in May 2019 to ‘Unlock the      national lockdown, we used our web and
                                                              The project is demonstrating new markets
     Biodiversity and Biotechnology, and the Marine                                                                                                                social media channels to showcase digital            257 buyers from 23 markets – with over 30           A sense of community spirit and a surge in
                                                              in oyster habitat restoration and the native    Blueprint for Oyster Restoration’, where current
     Conservation Society (MCS). Together they                                                                                                                     assets to fans of Scotland across the world,         Edinburgh businesses exhibiting. A first of its     people rediscovering their local area has been
                                                              oyster supply chain. The restoration market     findings and results from the DEEP project
     have created a model with global potential                                                                                                                    with content ranging from sketching lessons          kind for VisitScotland, the digital nature of the   a global phenomenon of 2020. We ran a major
                                                              across Europe has the potential for a           were shared.
     which will help inspire other marine species                                                                                                                  featuring the Forth Bridge to highlighting virtual   event enabled a wider spread of countries to        campaign focusing on the message Love Local,
                                                              sustainable 50 million oysters that could
     to be reintroduced in areas where they have                                                              The 20-country conference has spawned a              experiences at Edinburgh Castle and the Palace       connect with Edinburgh businesses through           encouraging the people of Edinburgh to get
                                                              boost aquaculture in fragile communities,
     become extinct. This collaboration is already                                                                                                                 of Holyroodhouse.                                    1:1 meetings, presentations and even virtual        behind and protect the places we love to visit.
                                                              especially in the Scottish Highlands.           whole series of research papers, including
     bringing about a range of benefits including:                                                                                                                                                                      experiences including storytelling with Mercat      This included working with partners on the
                                                                                                              a special issue of Aquatic Conservation in           There is pent up demand for international
                                                              The project is already seen as an exemplar                                                                                                                Tours. Our ongoing activity with travel trade       #ForeverEdinburgh and #ShopHereThisYear
        The growth of the marine habitat of the                                                               November 2020. The article focused on sharing        travel, and activity like this helps ensure
                                                              of excellence with ongoing research and                                                                                                                   will stand us in good stead as we look ahead to     campaigns to generate support for businesses
        Dornoch Firth                                                                                         best practice and at the heart of it was DEEP.       Edinburgh remains front of mind when it’s safe
                                                              expertise in reef regeneration widely shared.                                                                                                             international market recovery.                      across the city.
                                                                                                                                                                   to travel again. When we launched our ‘Absence
        95% of the waste discharge from the                   This has commercial application with a          Speaking on the project Hamish Torrie,               Makes the Heart Grow Fonder’ film in April           The city’s existing networks have proven
        Glenmorangie Distillery being cleansed                potential global audience.                                                                                                                                                                                    As part of our domestic recovery activity, we
                                                                                                              Director of Corporate Social Responsibility, The     2020, we reached 1.6 million people across our       invaluable during the past year – as we’ve
        through the Anearobic Digestion plant, and                                                                                                                                                                                                                          worked with Online Travel Agents to inspire
                                                           Oyster beds are among ‘the most imperilled         Glenmorangie Company said: “DEEP is truly            channels in the first four days, so we’ve seen       seen through international partnerships, where
        the last 5% is made environmentally more                                                                                                                                                                                                                            and encourage bookings to Scotland from
                                                           marine habitats on earth’ including throughout     collaborative effort between HWU Centre’s of         from engagement rates on social media and            Edinburgh’s tourism industry has had the
        sustainable. These learnings are being                                                                                                                                                                                                                              the UK market. During the period between 31
                                                           the North Atlantic. Shellfish beds are             Marine Biodiversity and Biotechnology, the           marketing activity that our tactics are working      opportunity to share experiences with Europe
        shared with the wider whisky industry and                                                                                                                                                                                                                           July to 30 September, over 35% of Edinburgh
                                                           productive, depositional habitats that support                                                          and there is appetite to (re)discover Edinburgh      and beyond.
        other European reef restoration projects.                                                             Marine Conservation Society and us here at the                                                                                                                room nights booked on Expedia.co.uk can be
                                                           important ecosystems. Oyster habitats are                                                               when it’s possible to do so.
                                                                                                              Glenmorangie Company.                                                                                                                                         attributed to a campaign we ran with Expedia
        Benefiting the economy and the native              recognised internationally for their value in
                                                                                                                                                                   As part of our ongoing activity to connect           Loving Local                                        Group Media Solutions, leveraging on-site
        oyster supply chain in Scotland.                   locking-up nitrogen and carbon.                    "We are very excited to move the project to its      travel trade with businesses, our Scotland           Keeping connected close to home has been            media and an inspiring content hub. Through
     With two coastal distilleries, the Glenmorangie       The Dornoch Firth oyster beds will become          next stage and have been hugely encouraged           Reconnect event in November 2020 featured            just as important throughout the pandemic.          activity with Trip Advisor we promoted bespoke
     Company wanted to engage with marine                  functionally mature over the next 10-20 years.     by the enthusiastic support that our meticulous,
                                                                                                                                                                                                                                                                            regional curated itineraries and from 31 July -7
     conservation as part of a CSR commitment              The ambition is that these numbers will be         research-led approach has received from a
                                                                                                                                                                                                                                                                            October, 30 Edinburgh & the Lothians points of
     while reducing its environmental impact.              expanded to 200,000 over three years and           wide range of Scottish Government agencies           “The city’s existing networks have proven invaluable                                                     interest or businesses were featured.
     Having invested in anaerobic digestion to             then four million over five years, creating a      and native oyster growers.
     reduce the biological load in its discharge by        40-hectare reef and putting DEEP and Scotland                                                           during the past year – as we’ve seen through                                                             The approach we’re adopting is helping
     95%, oysters will naturally cleanse the ‘final 5%’.   at the forefront of reef restoration.              On top of that, it’s riveting to see that DEEP has
                                                                                                              been inspirational to a number of projects and       international partnerships, where Edinburgh’s tourism                                                    Edinburgh stay connected both at home and
                                                                                                                                                                                                                                                                            internationally; an apt position for our capital’s
     This partnership benefits the wider economy:          On a global stage, DEEP is helping to lead the
        Improving water quality because oysters are
                                                           way. In 2019, leading industry figures gathered
                                                                                                              research on a global scale, and has become
                                                                                                              a Launchpad for expanding knowledge on the
                                                                                                                                                                   industry has had the opportunity to share experiences                                                    tourism and events industry which values
                                                           in Edinburgh for NORA, a Pan European                                                                                                                                                                            localism as much as it embraces a truly global
        efficient bio-filters                                                                                 issue".                                              with Europe and beyond.”                                                                                 outlook.

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