TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
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TRAVERSE CITY HORSE SHOWS 2020 PARTNERSHIP OPPORTUNITIES
TRAVERSE CITY HORSE SHOWS
Discover Greatness
Created in 2015, Traverse City Horse Shows (TCHS) has
developed Flintfields Horse Park in Traverse City Michigan,
and the Great Lakes Equestrian Festival into one of the top
equestrian event destinations in the country.
Now in our 6th season, TCHS is pleased to announce
exciting new events and partnership opportunities coming
to Flintfields Horse Park in 2020!
★ New Traverse City Spring Shows to feature three weeks
of FEI competition – June 11 – 28, 2020
★ Great Lakes Equestrian Festival to grow to six weeks of
FEI competition – July 1 – August 9, 2020
★ Flintfields Horse Park is proud to host the FEI North
American Youth Championship 2020 – 2022 for both
Jumping & Dressage – August 4 – 9, 2020
★ New Traverse City Fall Horse Show featuring two weeks
of FEI competition and the 50th edition of the
AMERICAN GOLD CUP – September 2 – 13, 2020
ADEQUAN/FEI NORTH AMERICAN YOUTH CHAMPIONSHIP
August 4 – 9, 2020
The Adequan/FEI North American Youth Championships is the premier equestrian competition in North
America for children, junior and young riders, age 12-21. Young equestrians vie for team and individual
medals in the Olympic equestrian disciplines of show jumping, dressage. The competition is run under rules
of the FEI (Federation Equestre Internationale), the international governing body for equestrian sport, and
is the only FEI championship held annually on this continent.
DISCOVER GREATNESS FAMILY FUN
FIRST CLASS VENUE
GREAT SPORT
DESTINATION TRAVERSE CITY
OLYMPIC CALIBER SPORT
WHY PARTNER?
★ TCHS offers partners a unique opportunity to connect & engage with passionate consumers & influential
decision makers in the equestrian world and beyond
★ Equestrian consumers represent a discerning and attractive marketing group – educated and affluent
families that embrace the equestrian lifestyle and have ample disposable income to spend in pursuit of
their passions
★ TCHS’ media platforms offer high impact exposure that put your brand in the spotlight
★ We offer customized marketing solutions tailored to fit each partner’s unique partnership goals and
deliver results
Discover Greatness
Discover Greatness THE EQUESTRIAN LIFESTYLE Equestrian enthusiasts are highly active, mobile and have high disposable income levels, according to demographic research from the United States Equestrian Federation. ★ Majority are between 34-54 years of age ★ Avg. income of $180K, more than double the U.S. average ★ Median home value of $594K, $400K higher than U.S. median ★ 22% own two or more homes ★ 40% own a farm; 66% of those are 10+ acres ★ Own an average of four horses ★ Own an average of three vehicles; More than half have purchased a new car in the past year ★ Spend an average of 30 nights per year in a hotel ★ 43% take more than 16 airline trips per year ★ Rent a car an average of four times per year ★ 80% make or directly influence purchasing decisions at work ★ 97% own more than one credit card ★ 63% have traded stocks, bonds or mutual funds in the past year
TOTAL ATTENDANCE in 2019
GREAT PARTICIPANTS
SPECTATORS + EXHIBITORS = 20,000+ Data based on GLEF 2019; significant growth
expected with the addition of four weeks of
competition in the Spring & Fall
TOP STATES
1. Michigan 429
2. Florida 266
3. Illinois 220
4. Texas 141
5. New York 92
Week Horses
1 920
2 1,265
3 1,160
Powered by Bing
© GeoNames, HERE, MSFT
4 1,065
5 865
41 States &
D #i sGcLo Ev Fe 2r 0 G1 8r e| aEtVnEeNs Ts RECAP 9 Nations in 2019 6 450
MARKETING POWER
The Great Lakes Equestrian Festival’s marketing
platforms put the spotlight on your brand and can
help connect your business to a national audience.
★ Media partnerships with major equestrian
publications
★ Aggressive local TV and radio promotion
★ Press releases to 25,000+ via Phelps Media Group
★ MMG email database to 25,000+
★ Live stream on USEF Network, GLEF TV and
ClipMyHorseTV – 15,108 unique viewers
★ 12,223 Facebook Fans with 2.9% engagement rate
★ 13,287 Instagram Followers with 2.41% average
engagement
★ 94,490 views of GreatLakesEquestianFestival.com
Discover Greatness
Discover Greatness YOUR BRAND SETS THE PACE Traverse City Horse Shows recognizes that each sponsor has individualized marketing needs. Our team will work to formulate a custom sponsorship package to achieve each sponsor’s unique partnership objectives.
SPONSORSHIP OPPORTUNITIES
Sponsorship packages are customized and
scalable depending on marketing goals &
budget. Available assets include:
★ Class Sponsorship
★ Naming Rights
★ Cause Marketing
★ VIP Club Hospitality
★ Special Events
★ Signage & On-site Branding
★ Public Address Announcements
★ Video board Spots
★ Sampling & Gifting
★ Product Placement
★ On-site retail
★ Experiential Marketing
★ Press Release
★ Social Media
★ Live Streaming
★ Prize List & Program Advertising
★ Email Blasts
Discover GreatnessDiscover Greatness VIP HOSPITALITY The VIP CLUB overlooks the incredibly picturesque Grand Prix competition arena with gorgeous views that go on for miles. The tent provides an exclusive area for guests to enjoy the thrilling action of competition. Hospitality will include a wonderful selection of foods, wines and desserts that will be available during featured events. Corporate sponsors can obtain access to the VIP CLUB to entertain their own guests as well as to host their own special event if desired.
Discover Greatness BOUTIQUE VENDOR OPPORTUNITIES The Traverse City Horse Show provides a unique and attractive setting to showcase your brand or product with one of the most affluent market segments. Boutique vendor opportunities are available each week or for the entire Festival.
THANK YOU
We appreciate your
consideration and look forward
to building a mutually beneficial
partnership together.
Matt Morrissey
matt@mmg.management
941-915-3457 mobile
Nicky Meyer
nicky@mmg.management
440.258.5099 mobile
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